IN2009CN03426A - - Google Patents

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Publication number
IN2009CN03426A
IN2009CN03426A IN3426CHN2009A IN2009CN03426A IN 2009CN03426 A IN2009CN03426 A IN 2009CN03426A IN 3426CHN2009 A IN3426CHN2009 A IN 3426CHN2009A IN 2009CN03426 A IN2009CN03426 A IN 2009CN03426A
Authority
IN
India
Prior art keywords
web
viewer
page
human
site
Prior art date
Application number
Inventor
Broder Andrei
Klots Boris
Original Assignee
Yahoo Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc filed Critical Yahoo Inc
Publication of IN2009CN03426A publication Critical patent/IN2009CN03426A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0248—Avoiding fraud
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

METHODS OF DETECTING AND AVOIDING FRAUDULENT INTERNET-BASED ADVERTISEMENT VIEWINGS Abstract of the Disclosure Non human entities such as automated web crawlers or malicious click-fraud programs can skew the tracking of clicks on web site advertisements. Thus, it is desirable to filter out page views caused by such automated entities. To achieve this goal, a web site may interject an intermediate web page after a web viewer selects an advertising link but before the web viewer is sent to the advertiser's designated web site. The intermediate web page allows for a response from the web viewer. The system then analyzes the web viewer's response to the intermediate web page (if any) along with other information using an adjustable testing policy to make a determination as to whether the web viewer is a human or non-human entity. An adjustable interject policy may be used to determine if an interjection should occur after a web viewer has selected an advertisement and before the web viewer is directed to the advertiser's designated web site. In this manner, the number of web viewers that are subjected to the intermediate web page is reduced.
IN3426CHN2009 2006-12-19 2007-12-13 IN2009CN03426A (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/642,098 US20080147456A1 (en) 2006-12-19 2006-12-19 Methods of detecting and avoiding fraudulent internet-based advertisement viewings
PCT/US2007/087471 WO2008079723A1 (en) 2006-12-19 2007-12-13 Methods of detecting and avoiding fraudulent internet-based advertisement viewings

Publications (1)

Publication Number Publication Date
IN2009CN03426A true IN2009CN03426A (en) 2015-08-14

Family

ID=39528651

Family Applications (1)

Application Number Title Priority Date Filing Date
IN3426CHN2009 IN2009CN03426A (en) 2006-12-19 2007-12-13

Country Status (7)

Country Link
US (1) US20080147456A1 (en)
EP (1) EP2126820A1 (en)
JP (1) JP2010514070A (en)
KR (1) KR101154769B1 (en)
CN (1) CN101563702A (en)
IN (1) IN2009CN03426A (en)
WO (1) WO2008079723A1 (en)

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US8484082B2 (en) * 2006-02-17 2013-07-09 Jonathan C. Coon Systems and methods for electronic marketing
US8645206B2 (en) * 2006-02-17 2014-02-04 Jonathan C. Coon Systems and methods for electronic marketing
US8131611B2 (en) * 2006-12-28 2012-03-06 International Business Machines Corporation Statistics based method for neutralizing financial impact of click fraud
US20080162475A1 (en) * 2007-01-03 2008-07-03 Meggs Anthony F Click-fraud detection method
US20090099931A1 (en) * 2007-10-04 2009-04-16 Cvon Innovations Ltd. System, method and computer program for assocating advertisements with web or wap pages
US9595008B1 (en) 2007-11-19 2017-03-14 Timothy P. Heikell Systems, methods, apparatus for evaluating status of computing device user
US9336191B2 (en) * 2009-05-05 2016-05-10 Suboti, Llc System, method and computer readable medium for recording authoring events with web page content
US20110131652A1 (en) * 2009-05-29 2011-06-02 Autotrader.Com, Inc. Trained predictive services to interdict undesired website accesses
US9225531B2 (en) * 2009-06-18 2015-12-29 Visa International Service Association Automated test to tell computers and humans apart
US9704183B2 (en) 2009-11-02 2017-07-11 Solve Media, Llc System and method for generating and managing interactive advertisements
US8885931B2 (en) * 2011-01-26 2014-11-11 Microsoft Corporation Mitigating use of machine solvable HIPs
US10558789B2 (en) * 2011-08-05 2020-02-11 [24]7.ai, Inc. Creating and implementing scalable and effective multimedia objects with human interaction proof (HIP) capabilities, with challenges comprising different levels of difficulty based on the degree on suspiciousness
US9621528B2 (en) 2011-08-05 2017-04-11 24/7 Customer, Inc. Creating and implementing scalable and effective multimedia objects with human interaction proof (HIP) capabilities, with challenges comprising secret question and answer created by user, and advertisement corresponding to the secret question
US8522327B2 (en) 2011-08-10 2013-08-27 Yahoo! Inc. Multi-step captcha with serial time-consuming decryption of puzzles
TW201248530A (en) * 2011-10-07 2012-12-01 Wei-Chih Lin Advertising CAPTCHA system and method
US20130106916A1 (en) * 2011-10-27 2013-05-02 Qing Kevin Guo Drag and drop human authentication
US20140324573A1 (en) * 2011-10-31 2014-10-30 Simon Raab System and method for click fraud protection
US20130325591A1 (en) * 2012-06-01 2013-12-05 Airpush, Inc. Methods and systems for click-fraud detection in online advertising
US20150046254A1 (en) * 2012-07-18 2015-02-12 Simon Raab System and method for display relevance watch
US10438225B1 (en) 2013-12-18 2019-10-08 Amazon Technologies, Inc. Game-based automated agent detection
US9985943B1 (en) 2013-12-18 2018-05-29 Amazon Technologies, Inc. Automated agent detection using multiple factors
US9898755B2 (en) * 2014-07-18 2018-02-20 Double Verify, Inc. System and method for verifying non-human traffic
CN104580244B (en) 2015-01-26 2018-03-13 百度在线网络技术（北京）有限公司 The defence method and device clicked maliciously
US10915232B1 (en) * 2015-04-09 2021-02-09 Integral Ad Science, Inc. Methods, systems, and media for specifying different content management techniques across various publishing platforms
US10621613B2 (en) * 2015-05-05 2020-04-14 The Nielsen Company (Us), Llc Systems and methods for monitoring malicious software engaging in online advertising fraud or other form of deceit
CN106341373B (en) * 2015-07-09 2019-07-23 安一恒通（北京）科技有限公司 Method and apparatus for detecting and preventing malicious clicks on advertisement links
CN105912935B (en) * 2016-05-03 2019-06-14 腾讯科技（深圳）有限公司 Commercial detection method and purposes of commercial detection device
CN106022834B (en) * 2016-05-24 2020-04-07 腾讯科技（深圳）有限公司 Advertisement anti-cheating method and device
KR102286677B1 (en) * 2019-02-28 2021-08-06 링크아시아 매니지먼트 주식회사 Apparatus and method for automatically detecting an occurence of ad fraud with respect to online or mobile advertisement
CN110059725B (en) * 2019-03-21 2021-07-09 中国科学院计算技术研究所 Malicious search detection system and method based on search keywords
KR102217211B1 (en) * 2019-05-10 2021-02-18 (주)버즈빌 Service providing apparatus and method for filtering abuser related to advertisement
US11386193B2 (en) * 2020-02-21 2022-07-12 Dell Products L.P. Framework to design completely automated reverse Turing tests
EP3956787A1 (en) * 2020-06-24 2022-02-23 Google LLC Verifying content and interactions within webviews

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030195852A1 (en) * 2002-04-16 2003-10-16 Geoff Campbell System, method, apparatus and means for protecting digital content
US7584287B2 (en) * 2004-03-16 2009-09-01 Emergency,24, Inc. Method for detecting fraudulent internet traffic
US8321269B2 (en) * 2004-10-26 2012-11-27 Validclick, Inc Method for performing real-time click fraud detection, prevention and reporting for online advertising
US20060178934A1 (en) * 2005-02-07 2006-08-10 Link Experts, Llc Method and system for managing and tracking electronic advertising
KR100786796B1 (en) * 2005-03-25 2007-12-18 주식회사 다음커뮤니케이션 Method and system for billing of internet advertising
KR20060112849A (en) * 2005-04-28 2006-11-02 (주)밀리언커뮤니케이션 Unfair click monitoring method for cpc(cost per click) advertisement and apparatus therefor
US20070094355A1 (en) * 2005-10-24 2007-04-26 Suresh Mulakala Click fraud prevention method and apparatus
WO2007067935A2 (en) * 2005-12-06 2007-06-14 Authenticlick, Inc. Method and system for scoring quality of traffic to network sites
KR20060028463A (en) * 2006-03-09 2006-03-29 정성욱 Click tracking and management system for online advertisement service

Also Published As

Publication number Publication date
JP2010514070A (en) 2010-04-30
KR20090080139A (en) 2009-07-23
US20080147456A1 (en) 2008-06-19
CN101563702A (en) 2009-10-21
EP2126820A1 (en) 2009-12-02
KR101154769B1 (en) 2012-06-18
WO2008079723A1 (en) 2008-07-03

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