CN101563702A - 检测和避免欺骗性的基于因特网的广告查看的方法 - Google Patents

检测和避免欺骗性的基于因特网的广告查看的方法 Download PDF

Info

Publication number
CN101563702A
CN101563702A CNA2007800473624A CN200780047362A CN101563702A CN 101563702 A CN101563702 A CN 101563702A CN A2007800473624 A CNA2007800473624 A CN A2007800473624A CN 200780047362 A CN200780047362 A CN 200780047362A CN 101563702 A CN101563702 A CN 101563702A
Authority
CN
China
Prior art keywords
web
viewer
www
test
flow
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CNA2007800473624A
Other languages
English (en)
Chinese (zh)
Inventor
安德烈·扎瑞·布罗德尔
鲍里斯·克洛特斯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Yahoo Inc
Original Assignee
Yahoo Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc filed Critical Yahoo Inc
Publication of CN101563702A publication Critical patent/CN101563702A/zh
Pending legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0248—Avoiding fraud
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CNA2007800473624A 2006-12-19 2007-12-13 检测和避免欺骗性的基于因特网的广告查看的方法 Pending CN101563702A (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/642,098 US20080147456A1 (en) 2006-12-19 2006-12-19 Methods of detecting and avoiding fraudulent internet-based advertisement viewings
US11/642,098 2006-12-19

Publications (1)

Publication Number Publication Date
CN101563702A true CN101563702A (zh) 2009-10-21

Family

ID=39528651

Family Applications (1)

Application Number Title Priority Date Filing Date
CNA2007800473624A Pending CN101563702A (zh) 2006-12-19 2007-12-13 检测和避免欺骗性的基于因特网的广告查看的方法

Country Status (7)

Country Link
US (1) US20080147456A1 (enExample)
EP (1) EP2126820A1 (enExample)
JP (1) JP2010514070A (enExample)
KR (1) KR101154769B1 (enExample)
CN (1) CN101563702A (enExample)
IN (1) IN2009CN03426A (enExample)
WO (1) WO2008079723A1 (enExample)

Families Citing this family (34)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8484082B2 (en) * 2006-02-17 2013-07-09 Jonathan C. Coon Systems and methods for electronic marketing
US8645206B2 (en) * 2006-02-17 2014-02-04 Jonathan C. Coon Systems and methods for electronic marketing
US8131611B2 (en) * 2006-12-28 2012-03-06 International Business Machines Corporation Statistics based method for neutralizing financial impact of click fraud
US20080162475A1 (en) * 2007-01-03 2008-07-03 Meggs Anthony F Click-fraud detection method
US20090099931A1 (en) * 2007-10-04 2009-04-16 Cvon Innovations Ltd. System, method and computer program for assocating advertisements with web or wap pages
US9595008B1 (en) 2007-11-19 2017-03-14 Timothy P. Heikell Systems, methods, apparatus for evaluating status of computing device user
US9336191B2 (en) * 2009-05-05 2016-05-10 Suboti, Llc System, method and computer readable medium for recording authoring events with web page content
US20110131652A1 (en) * 2009-05-29 2011-06-02 Autotrader.Com, Inc. Trained predictive services to interdict undesired website accesses
US9225531B2 (en) 2009-06-18 2015-12-29 Visa International Service Association Automated test to tell computers and humans apart
WO2011053967A1 (en) 2009-11-02 2011-05-05 Solve Media, Inc. System and method for generating and managing interactive advertisements
US8885931B2 (en) * 2011-01-26 2014-11-11 Microsoft Corporation Mitigating use of machine solvable HIPs
US10558789B2 (en) * 2011-08-05 2020-02-11 [24]7.ai, Inc. Creating and implementing scalable and effective multimedia objects with human interaction proof (HIP) capabilities, with challenges comprising different levels of difficulty based on the degree on suspiciousness
US9621528B2 (en) 2011-08-05 2017-04-11 24/7 Customer, Inc. Creating and implementing scalable and effective multimedia objects with human interaction proof (HIP) capabilities, with challenges comprising secret question and answer created by user, and advertisement corresponding to the secret question
US8522327B2 (en) 2011-08-10 2013-08-27 Yahoo! Inc. Multi-step captcha with serial time-consuming decryption of puzzles
TW201248530A (en) * 2011-10-07 2012-12-01 Wei-Chih Lin Advertising CAPTCHA system and method
US20130106916A1 (en) * 2011-10-27 2013-05-02 Qing Kevin Guo Drag and drop human authentication
US20140324573A1 (en) * 2011-10-31 2014-10-30 Simon Raab System and method for click fraud protection
US20130325591A1 (en) * 2012-06-01 2013-12-05 Airpush, Inc. Methods and systems for click-fraud detection in online advertising
US20150046254A1 (en) * 2012-07-18 2015-02-12 Simon Raab System and method for display relevance watch
US9985943B1 (en) 2013-12-18 2018-05-29 Amazon Technologies, Inc. Automated agent detection using multiple factors
US10438225B1 (en) 2013-12-18 2019-10-08 Amazon Technologies, Inc. Game-based automated agent detection
US9898755B2 (en) * 2014-07-18 2018-02-20 Double Verify, Inc. System and method for verifying non-human traffic
CN104580244B (zh) * 2015-01-26 2018-03-13 百度在线网络技术（北京）有限公司 恶意点击的防御方法和装置
US10915232B1 (en) * 2015-04-09 2021-02-09 Integral Ad Science, Inc. Methods, systems, and media for specifying different content management techniques across various publishing platforms
US10621613B2 (en) * 2015-05-05 2020-04-14 The Nielsen Company (Us), Llc Systems and methods for monitoring malicious software engaging in online advertising fraud or other form of deceit
CN106341373B (zh) * 2015-07-09 2019-07-23 安一恒通（北京）科技有限公司 用于检测和阻止恶意点击广告链接的方法和装置
CN105912935B (zh) * 2016-05-03 2019-06-14 腾讯科技（深圳）有限公司 广告检测方法及广告检测装置
CN106022834B (zh) * 2016-05-24 2020-04-07 腾讯科技（深圳）有限公司 广告反作弊方法及装置
KR102286677B1 (ko) * 2019-02-28 2021-08-06 링크아시아 매니지먼트 주식회사 온라인/모바일 광고와 관련한, 부정 광고 행위의 발생을 자동으로 탐지하기 위한 방법 및 장치
CN110059725B (zh) * 2019-03-21 2021-07-09 中国科学院计算技术研究所 一种基于搜索关键词的检测恶意搜索系统及方法
KR102217211B1 (ko) * 2019-05-10 2021-02-18 (주)버즈빌 광고 관련 부정 사용자 필터링을 위한 서비스 제공 장치 및 방법
US11386193B2 (en) * 2020-02-21 2022-07-12 Dell Products L.P. Framework to design completely automated reverse Turing tests
EP3956787A1 (en) * 2020-06-24 2022-02-23 Google LLC Verifying content and interactions within webviews
JP7513100B2 (ja) 2020-08-25 2024-07-09 日本電気株式会社 障害予測システム、障害予測装置及び障害予測方法

Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030195852A1 (en) * 2002-04-16 2003-10-16 Geoff Campbell System, method, apparatus and means for protecting digital content
US7584287B2 (en) * 2004-03-16 2009-09-01 Emergency,24, Inc. Method for detecting fraudulent internet traffic
US8321269B2 (en) * 2004-10-26 2012-11-27 Validclick, Inc Method for performing real-time click fraud detection, prevention and reporting for online advertising
US20060178934A1 (en) * 2005-02-07 2006-08-10 Link Experts, Llc Method and system for managing and tracking electronic advertising
KR100786796B1 (ko) * 2005-03-25 2007-12-18 주식회사 다음커뮤니케이션 인터넷 광고 과금 방법 및 시스템
KR20060112849A (ko) * 2005-04-28 2006-11-02 (주)밀리언커뮤니케이션 씨피씨 광고 부정클릭 모니터링 방법 및 그 장치
US20070094355A1 (en) * 2005-10-24 2007-04-26 Suresh Mulakala Click fraud prevention method and apparatus
EP2021995A4 (en) * 2005-12-06 2011-06-01 Berman Joel METHOD AND SYSTEM FOR EVALUATING THE QUALITY OF TRANSPORT TO NETWORK SITES
KR20060028463A (ko) * 2006-03-09 2006-03-29 정성욱 온라인 광고 시스템에서의 이용자 부정 클릭 추적과 방지시스템 및 그 방법

Also Published As

Publication number Publication date
JP2010514070A (ja) 2010-04-30
IN2009CN03426A (enExample) 2015-08-14
US20080147456A1 (en) 2008-06-19
KR20090080139A (ko) 2009-07-23
EP2126820A1 (en) 2009-12-02
WO2008079723A1 (en) 2008-07-03
KR101154769B1 (ko) 2012-06-18

Similar Documents

Publication Publication Date Title
CN101563702A (zh) 检测和避免欺骗性的基于因特网的广告查看的方法
US8015615B1 (en) Determining advertising activity
US20120030023A1 (en) Targeted Advertising System and Method
US20120331102A1 (en) Targeted Content Delivery for Networks
US9069845B2 (en) Personalized electronic-mail delivery
TWI468970B (zh) 行動式點閱詐騙之預防
JP5072160B2 (ja) ワールドワイドウェブのディジタルコンテントの普及を見積もるシステム及び方法
KR100794156B1 (ko) 컨텐츠 기반 광고 서빙
US20080201311A1 (en) Systems and methods for channeling client network activity
US20090204706A1 (en) Behavioral networking systems and methods for facilitating delivery of targeted content
JP2001043282A (ja) 分散データ処理システム
US20060265283A1 (en) System and method for monetizing internet usage
JP2004536394A (ja) ネットワークアーキテクチャにおいて連続式メッセージ送信ユニットを用いるシステムおよびその方法
US10706440B2 (en) Systems and methods for advertising on content-screened web pages
KR20120031232A (ko) 사용자 행동 타겟팅을 위한 컨텐츠 관리 시스템
JP2010113542A (ja) 情報提供システム、情報処理装置及びそのプログラム
US20070078718A1 (en) System and method for monetizing internet usage
US7945585B1 (en) Method and system for improving targeted data delivery
US7945545B1 (en) Method and system for utilizing user information to provide a network address
US20060212349A1 (en) Method and system for delivering targeted banner electronic communications
KR100344247B1 (ko) 네트워크를 통한 컨텐츠 제공 시스템 및 그 방법
HK1136675A (en) Methods of detecting and avoiding fraudulent internet-based advertisement viewings
CN101099150A (zh) 用于瞄准用户行为的内容管理系统

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
REG Reference to a national code

Ref country code: HK

Ref legal event code: DE

Ref document number: 1136675

Country of ref document: HK

C02 Deemed withdrawal of patent application after publication (patent law 2001)
WD01 Invention patent application deemed withdrawn after publication

Open date: 20091021

REG Reference to a national code

Ref country code: HK

Ref legal event code: WD

Ref document number: 1136675

Country of ref document: HK