KR101055380B1 - 텔레비전 네트워크의 셋탑 박스에서 광고를 선택하는 방법 - Google Patents

텔레비전 네트워크의 셋탑 박스에서 광고를 선택하는 방법 Download PDF

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KR101055380B1
KR101055380B1 KR1020057007934A KR20057007934A KR101055380B1 KR 101055380 B1 KR101055380 B1 KR 101055380B1 KR 1020057007934 A KR1020057007934 A KR 1020057007934A KR 20057007934 A KR20057007934 A KR 20057007934A KR 101055380 B1 KR101055380 B1 KR 101055380B1
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advertisement
determined
stb
space
television network
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Korean (ko)
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KR20050074537A (ko
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헬렌 부이룩스-라퐁
올리비에르 비스테르
프랑크 바헤뜨
악셀 탈디르
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톰슨 라이센싱
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Probability & Statistics with Applications (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
KR1020057007934A 2002-11-05 2003-11-04 텔레비전 네트워크의 셋탑 박스에서 광고를 선택하는 방법 Expired - Fee Related KR101055380B1 (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP02292751.1 2002-11-05
EP02292751A EP1418514A1 (en) 2002-11-05 2002-11-05 Selecting advertisement on a set top box in a television network
PCT/EP2003/050787 WO2004042625A1 (en) 2002-11-05 2003-11-04 Selecting advertisement on a set top box in a television network

Publications (2)

Publication Number Publication Date
KR20050074537A KR20050074537A (ko) 2005-07-18
KR101055380B1 true KR101055380B1 (ko) 2011-08-09

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KR1020057007934A Expired - Fee Related KR101055380B1 (ko) 2002-11-05 2003-11-04 텔레비전 네트워크의 셋탑 박스에서 광고를 선택하는 방법

Country Status (9)

Country Link
US (1) US7640562B2 (https=)
EP (2) EP1418514A1 (https=)
JP (1) JP4456487B2 (https=)
KR (1) KR101055380B1 (https=)
CN (1) CN1705949A (https=)
AU (1) AU2003298269A1 (https=)
BR (1) BR0315976A (https=)
MX (1) MXPA05004787A (https=)
WO (1) WO2004042625A1 (https=)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160072895A (ko) 2014-12-15 2016-06-24 제이 앤 씨 오브 네바다 엘엘씨. 일대다 실시간 컨텐츠 제공을 위한 오픈 플랫폼 제공장치, 이를 이용한 일대다 실시간 컨텐츠 제공 시스템, 제공방법, 이를 컴퓨터상에서 수행하는 프로그램 및 이를 기록한 기록매체

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CN1705949A (zh) 2005-12-07
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US7640562B2 (en) 2009-12-29
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