KR100970326B1 - 디지털 방송 서비스에서의 광고 컨텐츠 제공 방법 및시스템, 그리고 광고 컨텐츠 노출 방법 및 시스템 - Google Patents

디지털 방송 서비스에서의 광고 컨텐츠 제공 방법 및시스템, 그리고 광고 컨텐츠 노출 방법 및 시스템 Download PDF

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KR100970326B1
KR100970326B1 KR1020080045450A KR20080045450A KR100970326B1 KR 100970326 B1 KR100970326 B1 KR 100970326B1 KR 1020080045450 A KR1020080045450 A KR 1020080045450A KR 20080045450 A KR20080045450 A KR 20080045450A KR 100970326 B1 KR100970326 B1 KR 100970326B1
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content
advertisement
exposure
advertisement content
advertising content
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KR20090119416A (ko
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김병학
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엔에이치엔비즈니스플랫폼 주식회사
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Priority to KR1020080045450A priority Critical patent/KR100970326B1/ko
Priority to US12/466,455 priority patent/US8775240B2/en
Priority to JP2009118901A priority patent/JP5586167B2/ja
Publication of KR20090119416A publication Critical patent/KR20090119416A/ko
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Assigned to 네이버 주식회사 reassignment 네이버 주식회사 권리의 전부이전등록 Assignors: 네이버비즈니스플랫폼 주식회사
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H04H60/14—Arrangements for conditional access to broadcast information or to broadcast-related services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/12—Accounting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H04H60/14—Arrangements for conditional access to broadcast information or to broadcast-related services
    • H04H60/21—Billing for the use of broadcast information or broadcast-related information

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Technology Law (AREA)
  • Data Mining & Analysis (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
KR1020080045450A 2008-05-16 2008-05-16 디지털 방송 서비스에서의 광고 컨텐츠 제공 방법 및시스템, 그리고 광고 컨텐츠 노출 방법 및 시스템 Active KR100970326B1 (ko)

Priority Applications (3)

Application Number Priority Date Filing Date Title
KR1020080045450A KR100970326B1 (ko) 2008-05-16 2008-05-16 디지털 방송 서비스에서의 광고 컨텐츠 제공 방법 및시스템, 그리고 광고 컨텐츠 노출 방법 및 시스템
US12/466,455 US8775240B2 (en) 2008-05-16 2009-05-15 Computer-implemented method and computing system for providing advertisement content, and computer-implemented method and computing system for exposing advertisement content
JP2009118901A JP5586167B2 (ja) 2008-05-16 2009-05-15 デジタル放送サービスにおける広告コンテンツ提供方法およびシステム、または広告コンテンツ露出方法およびシステム

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020080045450A KR100970326B1 (ko) 2008-05-16 2008-05-16 디지털 방송 서비스에서의 광고 컨텐츠 제공 방법 및시스템, 그리고 광고 컨텐츠 노출 방법 및 시스템

Publications (2)

Publication Number Publication Date
KR20090119416A KR20090119416A (ko) 2009-11-19
KR100970326B1 true KR100970326B1 (ko) 2010-07-15

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KR1020080045450A Active KR100970326B1 (ko) 2008-05-16 2008-05-16 디지털 방송 서비스에서의 광고 컨텐츠 제공 방법 및시스템, 그리고 광고 컨텐츠 노출 방법 및 시스템

Country Status (3)

Country Link
US (1) US8775240B2 (https=)
JP (1) JP5586167B2 (https=)
KR (1) KR100970326B1 (https=)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP5549903B2 (ja) * 2008-09-14 2014-07-16 雅英 田中 コンテンツの受信装置および配信装置
US10311448B2 (en) 2010-08-19 2019-06-04 William Eugene Urban Digital signage system
KR20120022011A (ko) * 2010-08-25 2012-03-09 엔에이치엔비즈니스플랫폼 주식회사 트래픽 품질에 기초한 광고 시스템 및 방법
KR101211053B1 (ko) * 2011-01-10 2012-12-12 (주)펄서스 테크놀러지 디지털 컨텐츠의 순위를 활용한 광고의 경매 시스템 및 방법
JP5914992B2 (ja) * 2011-06-02 2016-05-11 ソニー株式会社 表示制御装置、表示制御方法、およびプログラム
KR101490826B1 (ko) * 2013-01-28 2015-02-10 (주)인터랙티비 광고 관리 시스템 및 방법
US20160042034A1 (en) * 2014-08-08 2016-02-11 Google Inc. Grouping and pricing low-competition content item requests
KR101694738B1 (ko) * 2014-12-09 2017-01-10 남기원 방송 광고 제어 시스템 및 그 방법
CN106445997B (zh) * 2016-07-20 2021-02-05 腾讯科技（北京）有限公司 一种信息处理方法和服务器
US11520820B2 (en) 2016-07-20 2022-12-06 Tencent Technology (Shenzhen) Company Limited Media information display method and apparatus, and computer storage medium
CN107786347B (zh) * 2016-08-26 2020-10-13 北京金山安全软件有限公司 一种对增值业务进行计费的方法、装置及电子设备
JP6968033B2 (ja) * 2018-06-14 2021-11-17 ヤフー株式会社 情報処理装置、コンテンツ配信装置、情報処理方法、およびプログラム
KR102659486B1 (ko) * 2018-07-20 2024-04-22 삼성전자주식회사 광고를 중개하는 시스템 및 그 동작방법
JP7012679B2 (ja) * 2019-03-19 2022-01-28 ヤフー株式会社 情報処理装置、コンテンツ配信装置、情報処理方法、およびプログラム
CN112016947B (zh) * 2019-05-31 2023-08-15 百度在线网络技术（北京）有限公司 广告位分配方法、装置、设备及存储介质
KR102558411B1 (ko) * 2019-12-30 2023-07-24 주식회사 엔비티 콘텐츠 공유 장치 및 콘텐츠 공유 방법

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KR20070076729A (ko) * 2006-01-19 2007-07-25 삼성전자주식회사 시청률에 따른 동적 광고 할당 방법 및 시스템
KR20080015608A (ko) * 2006-08-16 2008-02-20 엔에이치엔(주) 광고주를 차등 관리하는 방법 및 상기 방법을 수행하는시스템
KR20080032512A (ko) * 2006-10-10 2008-04-15 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

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JP2002063474A (ja) * 2000-08-22 2002-02-28 Sony Corp 広告提供システム、コンテンツ供給端末、広告提供装置、広告主端末、コンテンツ視聴装置、広告提供方法及び記録媒体
US20050144069A1 (en) * 2003-12-23 2005-06-30 Wiseman Leora R. Method and system for providing targeted graphical advertisements
US8666809B2 (en) * 2006-09-29 2014-03-04 Google Inc. Advertisement campaign simulator
JP2008097546A (ja) * 2006-10-16 2008-04-24 Cirius Technologies Inc 広告方法、広告システム及び広告プログラム
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KR20070076729A (ko) * 2006-01-19 2007-07-25 삼성전자주식회사 시청률에 따른 동적 광고 할당 방법 및 시스템
KR20080015608A (ko) * 2006-08-16 2008-02-20 엔에이치엔(주) 광고주를 차등 관리하는 방법 및 상기 방법을 수행하는시스템
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KR20080032512A (ko) * 2006-10-10 2008-04-15 엔에이치엔(주) 순위별 가중치 추출 방법 및 순위별 가중치 추출 시스템

Also Published As

Publication number Publication date
JP2009277231A (ja) 2009-11-26
JP5586167B2 (ja) 2014-09-10
US20090287554A1 (en) 2009-11-19
US8775240B2 (en) 2014-07-08
KR20090119416A (ko) 2009-11-19

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