JP7425777B2 - Information processing system, information processing method, and program - Google Patents

Description

The present invention relates to an information processing system, an information processing method, and a program.

A coupon generation system has been disclosed that generates a coupon to be provided to a user when a specific behavior of the user is detected (Patent Document 1).

JP2021-93048A

The coupon generation system described in Patent Document 1 displays a coupon A (for example, a souvenir gift coupon for wine purchase) on a user's terminal device based on a purchase history corresponding to the user's location. The coupon generation system causes the user's terminal device to display a coupon B (for example, a 30% discount coupon for buying cheese in bulk) that corresponds to the user's location, triggered by the user's use of the coupon A (a specific action of the user). Thereby, the coupon generation system can provide a plurality of related coupons to the user in a chained manner.

However, in the coupon generation system, since coupons are provided to the user based on the purchase history corresponding to the user's location, a problem arises in that the coupons are provided at a time when the user does not want the coupons.

Therefore, in view of the above-mentioned problems, an object of the present invention is to provide a user with benefits that can be used for at least one of the services used by the user or the products purchased by the user at an appropriate timing according to the user's behavior. .

The information processing system according to one aspect of the present invention includes a first parameter related to the user's behavior in a first period, and a first parameter related to the user's behavior in a second period that is a period before the first period. a second parameter; a behavior change determination unit that determines whether or not the user is taking a different behavior in the first period from the behavior in the second period; If it is determined that the user has behaved differently in the first period from the behavior in the second period, the user may be required to use the service or product purchased by the user. and a benefit providing section that provides possible benefits.

In the information processing method according to one aspect of the present invention, a computer obtains a first parameter regarding the user's behavior in a first period, and a first parameter regarding the user's behavior in a second period that is earlier than the first period. identifying an index indicating similarity between the user's behavior in the first period and the user's behavior in the second period based on a second parameter regarding the behavior of determining whether the user is taking an action different from the action during the second period in the first period based on an index indicating that the user is taking an action in the first period that is different from the action in the second period If it is determined that the user is taking an action different from the action during the period 2, providing the user with a benefit that can be used for at least one of the services used by the user or the products that the user purchases; Execute.

A program according to an aspect of the present invention is configured to provide a computer with a first parameter regarding the user's behavior in a first period, and a first parameter regarding the user's behavior in a second period that is earlier than the first period. identifying an index indicating similarity between the user's behavior in the first period and the user's behavior in the second period based on a second parameter regarding the similarity; determining whether the user is taking a different behavior in the first period from the behavior in the second period based on an index; If it is determined that the user is taking an action different from the period, the user is provided with a benefit that can be used for at least one of the services that the user uses or the products that the user purchases.

According to the present invention, it is possible to provide a user with a benefit that can be used for at least one of a service used by the user or a product purchased by the user at an appropriate timing according to the user's behavior.

FIG. 1 is a diagram illustrating an example of an overview of the configuration of an information providing system. It is a figure showing an example of the outline of processing of an information provision system. It is a diagram showing an example of the configuration of user information D111. It is a diagram showing an example of the configuration of purchase information D112. It is a figure showing an example of composition of privilege information D113. It is a diagram showing an example of the configuration of business information D114. It is a figure which shows an example which plotted the user's behavior parameter. It is a flow diagram which shows an example of the processing procedure of an information provision server. It is a figure which shows the modification of the structure of an information provision server. It is a figure showing an example of coupon display screen T10. 1 is a diagram showing an example of a hardware configuration of a computer.

A preferred embodiment of the present invention (hereinafter referred to as "this embodiment") will be described with reference to the accompanying drawings. In addition, in each figure, those with the same reference numerals have the same or similar configurations. In this embodiment, the terms "unit", "means", "apparatus", and "system" do not simply mean physical means; This also includes cases where the functions possessed by the software are realized by software. Furthermore, even if the function of one "section", "means", "device", or "system" is realized by two or more physical means or devices, two or more "sections", "means", The functions of a "device" or "system" may be realized by one physical means or device.

===Overview of the information providing system 10===
The information providing system 10 in this embodiment is a system that provides the user with benefits that can be used for at least one of the services the user uses or the products he or she purchases, when a behavior different from the user's usual behavior is detected. be. Thereby, the information providing system 10 can provide benefits that encourage the user to use services and purchase products in accordance with changes in the user's life events. Here, the information providing system 10 analyzes the user's usual behavior based on, for example, information regarding time (hereinafter referred to as "time information") and parameters regarding the user's behavior (hereinafter referred to as "behavior parameters"). detects that they are taking different actions. That is, the information providing system 10 infers that the user has taken an action different from usual, as a change in a life event, and provides a benefit. The "benefits" include, for example, coupons and points that can be used when purchasing products, coupons and points that can be used when using services such as massage, information on products recommended to the user, and the like. The "behavior parameter" is, for example, information indicating the user's location (hereinafter referred to as "position information"), information indicating the user's step count, and the like. The location information is, for example, information regarding latitude and longitude.

＜＜Configuration＞＞
An overview of the configuration of the information providing system 10 will be described with reference to FIG. 1. FIG. 1 is a diagram showing an example of an outline of the configuration of the information providing system 10. As shown in FIG. As shown in FIG. 1, the information providing system 10 includes, for example, an information providing server 100, a user terminal 200, and a business server 300.

The information providing server 100 is an information processing device that transmits benefits to the user terminal 200 according to changes in user behavior. The information providing server 100 is communicably connected to a user terminal 200 and a company server 300. The information providing server 100 acquires the user's behavioral parameters from the user terminal 200 by executing a predetermined program. The information providing server 100 acquires information regarding the user's service usage and product purchase history (hereinafter referred to as “purchase usage history information”) from the business server 300. The information providing server 100 transmits to the user terminal 200 information regarding a benefit that corresponds to the user's behavior (hereinafter referred to as “bonus information”).

The user terminal 200 is a terminal device such as a smartphone or a laptop terminal that can communicate with the information providing server 100. The user terminal 200 transmits information regarding user behavior to the information providing server 100 by executing a predetermined program. Further, the user terminal 200 causes the display unit 1007 to display privilege information provided from the information providing server 100, for example.

The business server 300 is communicably connected to the information providing server 100 and a store terminal (not shown). The business server 300 transmits benefit information that the business can provide to the user and purchase usage history information to the information providing server 100.

<<Processing>>
Next, with reference to FIG. 2, an overview of the processing of the information providing system 10 will be described. FIG. 2 is a diagram illustrating an example of an overview of processing of the information providing system 10.

In step S10, the business server 300 transmits benefit information regarding benefits provided by the business to the user and purchase usage history information to the information providing server 100.

In step S<b>11 , the information providing server 100 acquires benefit information and purchase usage history information from the business server 300 and stores them in the storage unit 110 .

In step S12, the user terminal 200 transmits behavioral parameters to the information providing server 100, for example, at predetermined intervals (for example, every 3 seconds).

In step S13, the information providing server 100 stores the behavioral parameters acquired from the user terminal 200 in the storage unit 110.

In step S14, the information providing server 100 determines whether the user has taken an action different from the usual action based on the time information and action parameters. The determination method will be described later. When the information providing server 100 determines that the user has taken an action different from the usual action, the information providing server 100 provides the user terminal 200 with a benefit according to the action parameter and purchase usage history information.

In step S15, the user terminal 200 causes the display unit 1007 to display benefit information. Thereby, the information providing server 100 can provide benefits to the user according to changes in the user's behavior, thereby encouraging the user to purchase products and use the service.

===Configuration of information providing server 100===
Returning to FIG. 1, the configuration of the information providing server 100 will be explained. As shown in FIG. 1, the information providing server 100 includes, for example, a storage section 110, a similarity specifying section 120, a behavior change determining section 130, a history specifying section 140, a benefit providing section 150, and a display processing section 160. including.

The storage unit 110 stores user information D111, purchase usage history information D112, coupon information D113, and business information D114.

The user information D111 will be explained with reference to FIG. FIG. 3 is a diagram showing an example of the configuration of the user information D111. As shown in FIG. 3, the user information D111 may include, for example, items such as [user ID], [time], [location], and [action category]. [User ID] stores a user ID that can uniquely identify a user. [Time] remembers the time. [Location] stores information indicating the latitude and longitude indicating the user's location. [Action category] stores user actions such as walking, running, and stopping.

With reference to FIG. 4, the purchase usage history information D112 will be explained. FIG. 4 is a diagram showing an example of the configuration of purchase usage history information D112. As shown in FIG. 4, the user information D112 may include, for example, the following items: [User ID], [Business ID], [Date and Time], [Purchase and Use Target], and [Price]. [User ID] stores a user ID that can uniquely identify a user. [Business ID] stores a business ID that can uniquely identify a store. [Time] remembers the time. [Purchase usage target] stores products purchased by the user and services used. [Price] stores the price of the product purchased or the service used by the user.

Referring to FIG. 5, the benefit information D113 will be explained. FIG. 5 is a diagram showing an example of the configuration of benefit information D113. As shown in FIG. 5, the benefit information D113 may include, for example, the following items: [Benefit ID], [Business ID], [Benefit Issue Position], [Benefit Category], and [Benefit]. [Benefit ID] stores a user ID that can uniquely identify a benefit. [Business ID] stores a business ID that can uniquely identify a store. [Bonus issue position] stores the position where the privilege can be obtained. [Category] stores the category of the benefit (hereinafter referred to as the "benefits category"). Benefit categories include, for example, meals, travel, leisure, shopping, and the like. [Benefit] stores information regarding the benefit.

The company information D114 will be explained with reference to FIG. FIG. 6 is a diagram showing an example of the configuration of the business information D114. As shown in FIG. 6, the business information D114 may include, for example, the following items: [Business ID], [Location], [Store Name], and [Activity Category]. [Business ID] stores a business ID that can uniquely identify a business operator or a store of the business operator. [Location] stores information indicating the location of a business operator or a store of the business operator. [Store Name] stores information indicating the name of a business operator or a store of the business operator. [Action category] stores information regarding the user's state, such as walking, running, stopping, climbing, and eating.

The similarity specifying unit 120 specifies an index for determining whether the user has behaved differently than usual. For example, the similarity identifying unit 120 determines the user's behavior in the first period based on the behavior parameter in the first period and the behavior parameter in the second period, which is a period before the first period. and the user's behavior in the second period (hereinafter referred to as "similarity index") is specified. A period is a "day", "week", "month", etc. that has a certain width of time. The first period may or may not be continuous with the second period. Hereinafter, for convenience, the first period will be referred to as the "current period" and the second period will be referred to as the "past period".

First, with reference to FIG. 7, an example of a method for identifying a similarity index when the period is "day" will be described. FIG. 7 is a diagram showing an example of plotting user behavior parameters. In FIG. 7, the X axis indicates "time", the Y axis indicates "latitude and longitude" which are examples of behavioral parameters, and the Z axis indicates "day". Hereinafter, for convenience, "latitude and longitude" will be referred to as "position."

For example, the similarity identifying unit 120 calculates the Euclidean distance between a point indicating a position at a predetermined time on a first day, which is the current period, and a point indicating a position at a predetermined time, on a second day, which is a past period. Identify. Then, the similarity specifying unit 120 uses the Euclidean distance when there is no change between the position at a predetermined time on the first day and the position at a predetermined time on the second day as a reference value. The similarity specifying unit 120 specifies the similarity index based on, for example, the difference between the reference value and the specified Euclidean distance. For example, the larger the difference from the reference value, the smaller the similarity index.

Specifically, as shown in FIG. 7, the similarity identifying unit 120, for example, determines the point P1 indicating the position at 14:00 on August 21st and the position at 14:00 on August 20th. The Euclidean distance L1 (two-dot chain line) from the indicated point P2 is specified. For example, the similarity specifying unit 120 calculates the Euclidean distance L2 between the point P2 indicating the position at 14:00 on August 20th and the point P3 when the position is the same as the position at 14:00 on August 21st. (dot-dash line). The similarity specifying unit 120 specifies the difference D1 between the Euclidean distance L1 and the Euclidean distance L2. The similarity specifying unit 120 specifies a similarity index (for example, 0.5) corresponding to the specified difference D1.

Note that the similarity identifying unit 120 determines, for example, the point indicated by the 24-hour average value of each position at each time on the first day, and the point indicated by the 24-hour average value of each position at each time on the second day. The similarity index may be specified based on the difference between the Euclidean distance to the point and a reference value. Furthermore, instead of the average value, the median value or maximum value over 24 hours may be used. However, the method for identifying the similarity index described above is an example, and the method for identifying the similarity index in the similarity identifying section 120 is not particularly limited. Hereinafter, for convenience, the similarity index will be described as indicating a value between "0" and "1".

Next, an example of a method for identifying a similarity index when the period is "week" will be described. For example, the similarity specifying unit 120 calculates a Euclidean diagram between a point indicating a first position at a predetermined time averaged in the first week and a point indicating a second position at a predetermined time averaged in the second week. Determine distance. Then, similarly to the case where the period is "day", the similarity specifying unit 120 specifies the similarity index based on the difference between the reference value and the specified Euclidean distance. Similarly, when the period is "month", the similarity index can be specified. That is, the similarity specifying unit 120 can specify a similarity index in an arbitrary period.

Note that the similarity specifying unit 120 specifies the similarity index by setting the range of the current period and the range of the past period as different ranges, such as setting the current period as "day" and the past period as "month", for example. Good too. Specifically, the similarity identifying unit 120 determines, on the graph shown in FIG. The similarity index may be determined based on the Euclidean distance with the position of .

Furthermore, the method for identifying the similarity index is not limited to the above. The similarity identifying unit 120 may identify the similarity index using various methods, for example, using a persistent diagram (not shown). In this case, the similarity specifying unit 120 gradually increases the radius of the three-dimensional point shown in FIG. 7, for example. The similarity specifying unit 120 defines the time when the space surrounded by the plurality of points is generated as the "occurrence time." Furthermore, the point is made larger and the time when the space disappears is defined as the "disappearance time." The similarity specifying unit 120 generates a persistent diagram by plotting, for example, the X axis as "occurrence time" and the Y axis as "disappearance time". For example, the similarity identifying unit 120 plots a reference line on a persistent diagram. The similarity identifying unit 120 may identify the similarity index based on the Euclidean distance between the reference line and the point indicated by the occurrence time and disappearance time.

The behavior change determination unit 130 determines whether the user has behaved differently than usual. For example, the behavior change determination unit 130 determines whether the user has behaved differently in the current period from the behavior in the past period, based on the similarity index. For example, if the similarity index is below a predetermined threshold, the behavior change determination unit 130 may determine that the user has taken an unusual behavior. Further, the behavior change determination unit 130 may determine that the user has continued his usual behavior for a long time if the similarity index does not fall below a predetermined threshold for a predetermined period.

The history identification unit 140 identifies the user's history of using services and purchasing products in order to provide useful benefits to the user. For example, when the behavior change determination unit 130 determines that the user has behaved differently in the current period from the behavior in the past period, the history identification unit 140 refers to the purchase usage history information D112 and The user's history of using services and purchasing products in the past (hereinafter referred to as "purchase usage history") is identified. Thereby, the information providing server 100 can issue coupons based on the user's past purchase usage history.

The benefit providing unit 150 provides the user with benefits according to the user's purchase usage history and location. For example, the benefit providing unit 150 specifies a benefit to be provided to the user when the behavioral change determining unit 130 determines that the user is behaving differently in the current period from the behavior in the past period.

Specifically, the benefit providing unit 150 may specify a benefit to be provided to the user based on the purchase usage history identified by the history identifying unit 140. For example, the benefit providing unit 150 identifies services that the user used and products that the user purchased within a predetermined number of days (for example, within one week) from the current purchase usage history. The benefit providing unit 150 refers to a database (not shown) that associates services and products with action categories, and, for example, selects a user action category (e.g., mountain climbing shoes) that corresponds to the identified product (e.g., mountain climbing shoes). ). The benefit providing unit 150 refers to the benefit information D113 and specifies a benefit category (for example, mountain climbing, leisure, etc.) that corresponds to the specified activity category. The benefit providing unit 150 specifies a benefit (for example, a leisure goods discount ticket, etc.) corresponding to the specified benefit category. Thereby, the information providing server 100 provides the user with benefits related to services and products related to services and products the user has used in the past, thereby encouraging the user to use services and purchase products. .

Additionally, the benefit providing unit 150 may specify benefits related to services that the user has not used in the past and products that the user has not purchased. For example, the benefit providing unit 150 identifies services that the user has used and products that the user has purchased within a predetermined number of days (for example, within six months) from the current purchase usage history. Based on the specified service and product, the benefit providing unit 150 identifies the benefit category of the service and product. The benefit providing unit 150 refers to the benefit information D113 and identifies a benefit corresponding to a benefit category different from the specified benefit category. As a result, the information providing server 100 provides the user with benefits related to services and products that the user has not used in the past and products that the user has not purchased, thereby causing the user to take new actions. This will encourage users to use services and purchase products.

Further, the benefit providing unit 150 may specify a benefit to be provided to the user based on the category of the area corresponding to the user's location. The area category is information indicating the characteristics of the area, such as a campsite, a shopping mall, and a drug store. For example, when the category of the area is "campsite", the benefit providing unit 150 refers to the benefit information D113 and specifies the benefit category (camping in this case) related to the category of the area. The benefit providing unit 150 may specify benefits such as discount coupons for products related to the specified benefit category. Thereby, the information providing server 100 provides benefits related to the area where the user is located at appropriate timing and content, thereby encouraging the user to use the service or purchase the product.

Further, the benefit providing unit 150 may specify a benefit corresponding to a predetermined range (for example, within a radius of 100 m) centered on the user's location. For example, the benefit providing unit 150 identifies the user's location by referring to the user information D111. The benefit providing unit 150 refers to the business information D114 and identifies businesses that exist within a predetermined range around the user's location. The benefit providing unit 150 refers to the benefit information D113 and identifies a benefit corresponding to the identified business operator. As a result, the information providing server 100 captures changes in the user's behavior and prompts the user to take action by indicating to the user that a coupon can be obtained at a location that can be reached on foot from the user's location, for example. , to encourage users to use services and purchase products.

Further, the benefit providing unit 150 may specify a benefit corresponding to the state of the user's behavior. For example, the benefit providing unit 150 refers to the user information D111 and identifies the user's activity category (for example, “running”). The benefit providing unit 150 refers to the business information D114 and identifies a business operator for which a behavior category similar to the user's behavior category (here, "running") is set. The benefit providing unit 150 refers to the benefit information D113 and identifies a benefit corresponding to the identified business operator. Thereby, the information providing server 100 provides the user with benefits with appropriate content according to the user's behavior, thereby encouraging the user to use the service or purchase the product.

In addition, the benefit providing unit 150 determines that the behavior change determining unit 130 sets a first period (for example, “day”) that is the current period to a second period that is the past period and that is longer than the current period. (For example, if it is determined that the user has not taken an action different from the action of "weekly" or "monthly"), a benefit to be provided to the user may be specified. In other words, if the behavior change determination unit 130 determines that the user has not behaved differently in the current period than in the past period, the benefit provision unit 150 You may also specify benefits to be provided to customers. In this case, the benefit providing unit 150 may specify the benefit based on the purchase usage history, or may specify the benefit based on the user's location, for example, as described above. Thereby, the information providing server 100 prompts users whose behavior has not changed over a certain period of time to take action, thereby encouraging the users to use the service or purchase products.

The display processing unit 160 generates a screen to be displayed on the display unit of the user terminal 200. The display processing unit 160 transmits a screen including benefit information of the benefit specified by the benefit providing unit 150 to the user terminal 200. Sending a screen includes, for example, the information providing server 100 sending a screen to the user terminal 200, and may also include sending screen display data to the browser on the user terminal 200 side. good.

===Processing procedure of information providing server 100===
Referring to FIG. 8, the processing procedure of the information providing server 100 will be described. FIG. 8 is a flow diagram showing an example of the processing procedure of the information providing server 100. In FIG. 8, as an example, information is provided in a situation where a user works at a company in Tokyo on weekdays (for example, August 16th to August 20th) and climbs a mountain on a weekend Saturday (for example, August 21st). The processing procedure of the server 100 will be explained.

In step S100, the information providing server 100 acquires behavior parameters from the user terminal 200 at predetermined time intervals, for example. The information providing server 100 stores the acquired behavioral parameters (for example, "latitude and longitude", "number of steps", etc.) in the user information D111 of the storage unit 110.

In step S101, the information providing server 100 refers to the user information D111 and determines whether the user is acting differently than usual.

If the information providing server 100 determines that the user is behaving differently than usual (step S101: YES), the information providing server 100 moves the process to step S103. Specifically, since users behave differently than usual on weekends, the information providing server 100 provides information on August 20th (before departure) and August 21st, as shown in FIG. Since the Euclidean distance L1 between each time becomes larger than the Euclidean distance L2 when there is no change in the user's behavior, the similarity index (for example, "0.5") becomes small. The information providing server 100 determines that the similarity index is less than the threshold, and determines that the user is behaving differently than usual.

When the information providing server 100 determines that the user is not taking any unusual behavior (step S101: NO), the process proceeds to step S102. Specifically, on weekdays, users take their usual route to work and return home from work, so as shown in FIG. The similarity index between the time and each time on August 20th is approximately "1". The information providing server 100 determines that the similarity index is equal to or greater than the threshold value, and determines that the user is not acting differently than usual.

In step S102, the information providing server 100 determines whether a predetermined number of days have passed in which the user has not taken any unusual action. If the information providing server 100 determines that a predetermined number of days (for example, two weeks) has not passed, it repeats the process from step S101. If the information providing server 100 determines that a predetermined number of days (for example, two weeks) have elapsed without the user taking any unusual action, the information providing server 100 moves the process to step S103. In this case, the information providing server 100 evaluates that the user has a desire to add variety to his monotonous daily life, and sends, for example, a benefit to the user to encourage him to go out.

In step S103, the information providing server 100 specifies a benefit for the user terminal 200. Specifically, the information providing server 100 includes the user's latitude and longitude, the user's purchase usage history, the user's purchase usage history, and the user's latitude and longitude at the time when the benefit providing unit 150 determines that the user is behaving differently than usual. A benefit is specified based on at least one of the activity category and the category of the area where the user is located. For example, when the category of the area is specified as "climbing" based on the user's behavioral parameters, the information providing server 100 refers to the benefit information D113 and identifies the benefit category corresponding to the category of the area. Good too. The information providing server 100 may specify, for example, benefits related to mountain climbing goods, souvenirs, etc. (for example, discount coupons) as benefits corresponding to the specified benefit category.

In step S104, the information providing server 100 generates an image including bonus information in the display processing unit 160. The information providing server 100 transmits the image to the user terminal 200. Thereby, the user can acquire benefits through his or her user terminal 200.
===Modified example of information providing server 100===

A modification of the information providing server 100a will be described with reference to FIG. 9. FIG. 9 is a diagram showing a modified example of the configuration of the information providing server 100a. Note that in FIG. 9, the components given the same reference numerals as those in FIG. 1 are the same as the components of the information providing server 100, and the explanation thereof will be omitted. As shown in FIG. 9, the information providing server 100a may further include a learning section 170a. The learning unit 170a has a function of learning a trained model in order to provide the user with an optimal benefit based on the user's past usage of benefits. The learned model is a model that is learned based on information regarding benefits provided to the user based on the category of the area in the past, and information regarding whether the user has used the benefits. Specifically, the learning unit 170a attaches information indicating whether or not the user has used the benefit as a correct answer label to benefit information provided to the user based on the area category in the past, and uses the training data as a correct answer label. generate. The learning unit 170a generates a trained model by learning the model using teacher data. The trained model may be composed of, for example, random forest, logistic regression, support vector machine, neural network, or the like. When the behavior change determination unit 130 determines that the user is taking a different behavior in the current period from the behavior in the past period, the benefit provision unit 150 of the information provision server 100a provides information regarding the category of the area where the user is located. Input to trained model. The benefit providing unit 150 identifies appropriate benefits to be provided to the user based on information output from the learned model. The display processing unit 160a transmits an image including benefit information regarding the specified benefit to the user terminal 200. Thereby, the information providing server 100 can provide benefits suitable for the user at the user's location, thereby encouraging the user to use the service or purchase the product.

Further, the information providing server 100a may generate, in the display processing unit 160a, a screen to be displayed on the display unit 1007 of the user terminal 200, in which a coupon is displayed on a map. In this case, for example, when the behavior change determination unit 130 determines that the user has behaved differently in the current period from the behavior in the past period, the benefit provision unit 150a determines the user's behavior parameters (here, latitude and Based on information indicating longitude), benefits corresponding to a predetermined radius range (for example, a 100 m radius range) centering on the user are specified. For example, when the behavior change determination unit 130 determines that the user has behaved differently in the current period from the behavior in the past period, the display processing unit 160a changes the display on the user terminal 200 based on the user's behavior parameters. A coupon display screen T10 is generated on which icons indicating benefits corresponding to a predetermined radius range (for example, a 100 m radius range) centering on the user are displayed on a map displayed in the section. Thereby, the information providing server 100 can improve the user's interest in acquiring benefits by visually informing the user of the location where the coupon can be acquired.

Here, with reference to FIG. 10, the privilege display screen T10 generated by the display processing unit 160a will be described. FIG. 10 is a diagram showing an example of the benefit display screen T10. The benefit display screen T10 is, for example, a screen displayed on the display unit 1007 of the user terminal 200. As shown in FIG. 10, the privilege display screen T10 includes, for example, a map image T11 and a privilege explanation image T12. The map image T11 is an image that displays, on map data, positions where privileges can be acquired centered around the user's position. The map image T11 includes, for example, a current location object T11a, a benefit object T11b, and a benefit name object T11c on the map data. The current location object T11a is an object indicating the user's current location. The benefit object T11b is, for example, an object that indicates a position where a benefit is given to the user. The benefit object T11b may be displayed corresponding to the location of a store where the benefit can be used. Thereby, the information providing server 100 can improve the user's health by moving the user to a store where a benefit is given. The benefit name object T11c is an object that displays the name of the benefit in a balloon. The benefit explanation image T12 is an object that displays the benefit details of the benefit object T11b selected by the user. The benefit explanation image T12 includes, for example, a benefit name field object T12a and a benefit content object T12b. The benefit name column object T12a is a column that displays the name of the benefit. The benefit content object T12b is a column that displays the content of the benefit. Thereby, the information providing server 100 can guide the user to the position where the benefit is given because the user can check the details of the benefit by tapping the benefit.

===Configuration of user terminal 200===
Returning to FIG. 1, the configuration of the user terminal 200 will be described. The user terminal 200 displays various images on the display unit 1007 based on the information acquired from the information providing server 100, for example. The user can use the benefit information displayed on the display unit 1007 of the user terminal 200 to use the benefit at a business operator's store or the like. The user terminal 200 includes, for example, a storage section 210, an acquisition section 220, a display processing section 230, and a transmission section 240. The storage unit 210 stores various information, for example. The acquisition unit 220 acquires various images from the information providing server 100, for example. The display processing unit 230 causes the display unit 1007 to display information regarding various images acquired from the information providing server 100, for example. The transmitter 240 transmits various information to the information providing server 100, for example.

===Configuration of business server 300===
Returning to FIG. 1, the configuration of the business server 300 will be explained. For example, the business server 300 transmits user purchase information at the business's store to the information providing server 100. Business server 300 includes, for example, a storage section 310, an acquisition section 320, and a transmission section 330. The storage unit 310 stores various information, for example. The acquisition unit 320 acquires various information from the information providing server 100, for example. The transmitter 330 transmits various information to the information providing server 100, for example.

===Hardware configuration===
The information providing system 10 may be any information processing device that can implement the functions described above. The information providing system 10 may include, by way of example and not limitation, a cloud computer, a server computer, a personal computer (for example, but not limited to, a desktop, laptop, tablet, etc.), or other types of computers. Note that at least a part of the processing in the information providing system 10 may be realized by one or more computers (by way of example and not limitation, cloud computing configured by one or more computers), or may be realized by one or more computers. Good too.

An example of a hardware configuration when the information providing system 10 is implemented by a computer will be described with reference to FIG. 11. FIG. 11 is a diagram showing an example of the hardware configuration of a computer.

As shown in FIG. 11, the computer 1000 includes a processor 1001, a memory 1002, a storage device 1003, an input I/F section 1004, a data I/F section 1005, a communication I/F section 1006, and a display section. Contains 1007.

Processor 1001 is a control unit that controls various processes in computer 1000 by executing programs stored in memory 1002.

The memory 1002 is, for example, a storage medium such as a RAM (Random Access Memory). The memory 1002 temporarily stores program codes of programs executed by the processor 1001 and data required when executing the programs.

The storage device 1003 is a nonvolatile storage medium such as a hard disk drive (HDD) or flash memory. The storage device 1003 stores an operating system and various programs for realizing each of the above configurations.

Input I/F unit 1004 is a device for receiving input from a user. Specific examples of the input I/F unit 1004 include a keyboard, mouse, touch panel, various sensors, wearable devices, and the like. Input I/F unit 1004 may be connected to computer 1000 via an interface such as a USB (Universal Serial Bus).

Data I/F unit 1005 is a device for inputting data from outside of computer 1000. A specific example of the data I/F unit 1005 is a drive device for reading data stored in various storage media. It is also conceivable that the data I/F unit 1005 is provided outside the computer 1000. In that case, data I/F unit 1005 is connected to computer 1000 via an interface such as USB.

The communication I/F unit 1006 is a device for performing wired or wireless data communication with a device external to the computer 1000 via the Internet N. It is also conceivable that the communication I/F unit 1006 is provided outside the computer 1000. In that case, the communication I/F unit 1006 is connected to the computer 1000 via an interface such as a USB.

The display unit 1007 is a device for displaying various information. Specific examples of the display unit 1007 include, for example, a liquid crystal display, an organic EL (Electro-Luminescence) display, a wearable device display, and the like. Display unit 1007 may be provided outside computer 1000. In that case, the display unit 1007 is connected to the computer 1000 via, for example, a display cable. Further, when a touch panel is employed as the input I/F section 1004, the display section 1007 can be configured to be integrated with the input I/F section 1004.

===Summary===
The information providing system 10 in this embodiment includes behavioral parameters (first parameters) related to user behavior in the current period (first period) (for example, one day, multiple days, weekly median, weekly average, etc.) (e.g., latitude/longitude, number of steps, etc.) and a past period (second period) that is a period before the current period (first period) (e.g., one day, multiple days, median of the week, number of steps, etc.) Based on behavioral parameters (second parameters) (e.g. latitude/longitude, number of steps, etc.) related to the user's behavior (e.g. average, etc.), the user's behavior in the current period (first period) and the past period (second The similarity identifying unit 120 identifies a similarity index (indicator) that indicates similarity with the user's behavior in the current period (period), and The behavior change determination unit 130 determines whether or not the user has behaved differently from the behavior in the past period (second period) in the current period (first period). If it is determined that the user is behaving differently from the behavior in the past period (second period), the user is provided with benefits that can be used for at least one of the services the user uses or the products he or she purchases. A benefit providing section 150 is provided. This makes it possible to provide benefits to users at appropriate timings according to their behavior, so that users are encouraged to use services or to purchase products without missing the timing when they are interested in using services or purchasing products. Encourage product purchase. Furthermore, since the information providing system 10 can capture the user's lifetime events, it can allow the user to access a group of services and purchase a group of products that are not included in the past purchase usage history. Furthermore, the information providing system 10 can distribute benefit information not only to the business operator's customer list but also to the users stored in the storage unit 110 of the information providing server 100, so that the business operator's ability to attract customers can be improved.

Further, in the information providing system 10 according to the present embodiment, the behavior change determination unit 130 determines that the user is taking a behavior different from the behavior in the past period (second period) in the current period (first period). In this case, the benefit providing unit 150 further includes a history identifying unit 140 that identifies the history of at least one of the services used or the products purchased by the user in the past of the current period (first period), and the benefit providing unit 150 identifies the history of at least one of the services used by the user and the products purchased. Benefits are provided based on information D112 (history). Thereby, the information providing system 10 provides the user with benefits at appropriate timing and content, thereby encouraging the user to use the service and purchase the product.

Further, the benefit providing unit 150 of the information providing system 10 in the present embodiment may be associated with at least one of a service that the user has not used in the past or a product that the user has not purchased, based on the purchase usage history information D112 (history). offer special benefits. Thereby, the information providing system 10 causes the user to take a new action, and prompts the user to use the service or purchase the product.

Furthermore, the behavior parameters (first parameters) of the current period (first period) and the behavior parameters (second parameters) of the past period (second period) of the information providing system 10 in this embodiment are the user's The location information is information indicating the location (for example, information regarding latitude and longitude), and the benefit providing unit 150 provides the benefit based on the category of the area corresponding to the location. Thereby, the information providing system 10 provides the user with benefits related to the area where the user is located at appropriate timing and content, thereby encouraging the user to use the service or purchase the product.

Further, the benefit providing unit 150 of the information providing system 10 in this embodiment is based on information regarding benefits provided to the user based on the area category in the past and information regarding whether or not the user has used the benefits. A benefit is provided based on the information output from the trained model by inputting information regarding the category of the area corresponding to the position into the trained model. Thereby, the information providing system 10 provides benefits appropriate for the user at the user's location, thereby encouraging the user to use the service or purchase the product.

Further, the similarity specifying unit 120 of the information providing system 10 in the present embodiment determines the behavior parameter (first parameter) of the first period and the user's behavior parameter (first parameter) of the user in the third period which is longer than the second period. Based on the behavior parameter (third parameter) regarding the behavior, a similarity index indicating the similarity between the user's behavior in the first period and the user's behavior in the third period is specified, and the behavior change determination unit 130 is based on a similarity index indicating the similarity between the user's behavior in the first period and the user's behavior in the third period. If the behavior change determination unit 130 determines that the user has not taken any action in the first period that is different from the action in the third period, the benefit provision unit 150 Provide benefits to users. Thereby, the information providing system 10 prompts users whose behavior has not changed over a certain period in the past to take action, thereby encouraging the users to use services and purchase products.

Further, in the information providing system 10 according to the present embodiment, the behavior change determination unit 130 determines that the user is taking a behavior different from the behavior in the past period (second period) in the current period (first period). In this case, based on location information, which is information indicating the location, a map displayed on the display unit 1007 of the user's user terminal 200 (terminal device) corresponds to a predetermined area centered on the user's location. The display processing unit 160a further includes a display processing unit 160a that displays benefits to be offered. Thereby, the information providing system 10 can improve the user's interest in acquiring benefits by visually informing the user of the location where the coupon can be acquired.

Note that this embodiment is an illustration for explaining the present invention, and is not intended to limit the present invention only to the embodiment. Further, the present invention can be modified in various ways without departing from the gist thereof. Further, in the information providing system 10 described in the above embodiment, the components included in the information providing server 100, the user terminal 200, and the operator server 300 are configured such that a program stored in the storage device 1003 is executed by the processor 1001. By doing so, the specified processing is realized in cooperation with other hardware. In other words, these components are assumed to be software or firmware as well as corresponding hardware, and in both concepts, "functions", "means", "units", "processing circuits", It is also described as a "unit" or "module," and can be read as either of these terms.

DESCRIPTION OF SYMBOLS 10... Information providing system, 100... Information providing server, 110... Storage part, 120... Similarity identification part, 130... Behavior change determination part, 140... History identification part, 150... Benefit provision part, 160... Display processing part, 200 ...User terminal, 300...Business operator server.

Claims (9)

a first parameter including the user's location and time in a first period; and a second parameter including the user's location and time in a second period that is an earlier period than the first period. a similarity identifying unit that identifies a first similarity index that is an index indicating the degree of change in a predetermined time between the user's position in the first period and the user's position in the second period based on the and,
The behavior specified based on the position included in the first parameter in the first period is different from the behavior specified based on the position included in the second parameter in the second period. determining whether the first similarity index satisfies a criterion regarding the degree of change indicating
a behavior change determination unit that determines that the user is taking a different behavior in the first period than in the second period if it is determined that the first similarity index satisfies the criterion ;
If the behavior change determining unit determines that the user is taking a different behavior, the user is provided with a benefit that can be used for at least one of the services used by the user or the products purchased by the user. The provision department and
An information processing system equipped with. If the behavior change determination unit determines that the user is taking a different behavior, a history that identifies at least one of the services used and the products purchased by the user in the past of the first period. Further includes a specific part,
The benefit providing unit provides the benefit related to at least one of a service used by the user in the past or a product purchased based on the history.
The information processing system according to claim 1. If the behavior change determination unit determines that the user is taking a different behavior, a history that identifies at least one of the services used and the products purchased by the user in the past of the first period. Further includes a specific part,
The benefit providing unit provides the benefit related to at least one of a service that the user has not used in the past or a product that the user has not purchased, based on the history.
The information processing system according to claim 1. The benefit providing unit provides the benefit based on a category of an area corresponding to a time position where the behavior change determining unit determines that the user is taking a different behavior.
The information processing system according to any one of claims 1 to 3. The benefit providing unit provides a trained model that is trained based on information regarding benefits provided to the user based on the category of the area in the past and information regarding whether the user has used the benefits. A benefit is provided based on the information output from the learned model by inputting information regarding the category of the area corresponding to the time position at which the user is determined to have taken a different behavior by the behavior change determination unit. provide,
The information processing system according to claim 4. The similarity specifying unit determines the similarity based on the first parameter and a third parameter including the location and time of the user in a third period that is longer than the second period. identifying a second similarity index that is an index indicating the degree of change in a predetermined time between the user's position in the first period and the user's position in the third period;
The behavior specified based on the position included in the first parameter in the first period is different from the behavior specified based on the position included in the third parameter in the third period. determining whether the second similarity index satisfies the criterion regarding the degree of change indicating
If it is determined that the second similarity index satisfies the criterion, determining whether the user is taking a different action in the first period than in the third period ;
The benefit providing unit provides the benefit to the user when the behavior change determining unit determines that the user has not taken a different behavior.
The information processing system according to any one of claims 1 to 5. If the behavior change determination unit determines that the user is taking a different behavior, the map displayed on the display unit of the user's terminal device is displayed based on location information that is information indicating the user's location. further comprising a display processing unit that displays the benefits corresponding to a predetermined area centered on the user's location;
The information processing system according to any one of claims 1 to 6. The computer is
a first parameter including the user's location and time in a first period; and a second parameter including the user's location and time in a second period that is an earlier period than the first period. Based on the above, identifying a similarity index that is an index indicating the degree of change in a predetermined time between the user's position in the first period and the user's position in the second period;
The behavior specified based on the position included in the first parameter in the first period is different from the behavior specified based on the position included in the second parameter in the second period. determining whether the similarity index satisfies a criterion regarding the degree of change indicating
If it is determined that the similarity index satisfies the criteria, determining that the user is taking a different action in the first period than in the second period ;
If it is determined that the user has taken different actions between the first period and the second period, the user is requested to use the service for at least one of the services used by the user or the products purchased by the user. providing possible benefits;
An information processing method that performs. to the computer,
a first parameter including the user's location and time in a first period; and a second parameter including the user's location and time in a second period that is an earlier period than the first period. Based on the above, identifying a similarity index that is an index indicating the degree of change in a predetermined time between the user's position in the first period and the user's position in the second period;
The behavior specified based on the position included in the first parameter in the first period is different from the behavior specified based on the position included in the second parameter in the second period. determining whether the similarity index satisfies a criterion regarding the degree of change indicating
If it is determined that the similarity index satisfies the criteria, determining that the user is taking a different action in the first period than in the second period ;
If it is determined that the user has taken different actions between the first period and the second period, the user is requested to use the service for at least one of the services used by the user or the products purchased by the user. providing possible benefits;
A program to run.

Images