JP2023044970A - Information processing system, information processing method, and program - Google Patents

Abstract

To provide a privilege which can be used for a service used by a user or an article purchased by the user to the user at appropriate timing according to an action of the user.SOLUTION: An information processing system comprises: a similarity identification unit which identifies an index indicating similarity of between actions of a user in a first period and actions of the user in a second period being a period before the first period, on the basis of a first parameter regarding the actions of the user in the first period and a second parameter regarding the actions of the user in the second period; an action change determination unit which determines whether or not the user took, in the first period, any action different from the actions in the second period on the basis of the index indicating the similarity; and a privilege provision unit which provides a privilege which can be used for at least a service used by the user or an article purchased by the user to the user when the action change determination unit has determined that the user had taken actions, in the first period, different from the actions in the second period.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information processing system, an information processing method, and a program.

A coupon generation system has been disclosed that generates a coupon to be provided to a user when specific behavior of the user is detected (Patent Document 1).

Japanese Patent Application Laid-Open No. 2021-93048

The coupon generation system described in Patent Literature 1 displays a coupon A (for example, a gift coupon for wine purchase) on the user's terminal device based on the purchase history corresponding to the user's position. When the user uses coupon A (user's specific behavior), the coupon generation system causes the user's terminal device to display coupon B (for example, a 3-discount coupon for bulk purchase of cheese) corresponding to the user's position. As a result, the coupon generation system can provide the user with a plurality of related coupons in a chain.

However, in the coupon generation system, coupons are provided to the user based on the purchase history corresponding to the user's location, so there is a problem that the coupon is provided when the user does not want the coupon.

Therefore, in view of the above problems, an object of the present invention is to provide a user with a privilege that can be used for at least one of a service that the user uses or a product that the user purchases at an appropriate timing according to the user's behavior. .

An information processing system according to an aspect of the present invention includes a first parameter related to the behavior of the user during a first period, and a parameter related to the behavior of the user during a second period preceding the first period. a similarity identifying unit that identifies an index indicating similarity between the behavior of the user in the first period and the behavior of the user in the second period based on a second parameter; a behavior change determination unit that determines whether the user behaves in the first period differently from the behavior in the second period, based on an index indicating the behavior change determination unit, the user is different from the behavior during the second period during the first period, the user is instructed to use at least one of the services that the user uses or the product that the user purchases and a benefit providing unit that provides possible benefits.

In an information processing method according to an aspect of the present invention, a computer generates a first parameter related to the user's behavior during a first period and the user's behavior during a second period preceding the first period. identifying an index indicating similarity between the user's behavior in the first period and the user's behavior in the second period based on a second parameter related to the behavior of; Determining whether or not the user behaves during the first period of time differently from the behavior of the second period of time based on an index indicating If it is determined that the user is taking an action different from the action during the period 2, providing the user with a privilege that can be used for at least one of the service used by the user or the product purchased; to run.

A program according to an aspect of the present invention provides a computer with a first parameter related to the behavior of the user during a first period, and the behavior of the user during a second period that precedes the first period. and identifying an index indicating similarity between the user's behavior in the first period and the user's behavior in the second period based on a second parameter for and indicating the similarity Determining whether or not the user behaves during the first period of time differently from the behavior of the second period of time based on the index; When it is determined that the user is taking an action different from the period, the user is provided with a privilege that can be used for at least one of the service that the user uses or the product that the user purchases.

According to the present invention, it is possible to provide a user with a privilege that can be used for at least one of a service that the user uses or a product that the user purchases at an appropriate timing according to the user's behavior.

It is a figure which shows an example of the outline|summary of a structure of an information provision system. It is a figure which shows an example of the outline|summary of a process of an information provision system. 4 is a diagram showing an example of the configuration of user information D111. FIG. It is a figure which shows an example of a structure of purchase information D112. FIG. 11 is a diagram showing an example of the configuration of privilege information D113; FIG. 11 is a diagram showing an example of the configuration of business operator information D114. FIG. It is a figure which shows an example which plotted the user's action parameter. It is a flow figure which shows an example of the processing procedure of an information provision server. It is a figure which shows the modification of a structure of an information provision server. It is a figure which shows an example of coupon display screen T10. It is a figure which shows an example of the hardware constitutions of a computer.

A preferred embodiment of the present invention (hereinafter referred to as "this embodiment") will be described with reference to the accompanying drawings. It should be noted that, in each figure, the same reference numerals have the same or similar configurations. In the present embodiment, "part", "means", "apparatus", and "system" do not simply mean physical means; It also includes the case where the functions possessed by are realized by software. In addition, even if the function of one "part", "means", "apparatus", or "system" is realized by two or more physical means or devices, two or more "part", "means", "device", or "system" The functions of "apparatus" and "system" may be realized by one physical means or device.

===Overview of Information Providing System 10===
The information providing system 10 according to the present embodiment is a system that provides a user with a privilege that can be used for at least one of a service that the user uses or a product that the user purchases when an action different from the user's usual action is detected. be. As a result, the information providing system 10 can provide benefits that encourage the user to use services and purchase products according to changes in the user's life event. Here, the information providing system 10, for example, based on information about time (hereinafter referred to as “time information”) and parameters regarding user behavior (hereinafter referred to as “behavior parameters”), detect that they are taking different actions. That is, the information providing system 10 presumes that the user's unusual behavior is a change in life event, and provides a benefit. The "benefits" are, for example, coupons and points that can be used when purchasing products, coupons and points that can be used when using services such as massage, and information on products recommended to the user. The “behavior parameter” is, for example, information indicating the position of the user (hereinafter referred to as “position information”), information indicating the number of steps of the user, and the like. Location information is, for example, information about latitude and longitude.

<<Configuration>>
An overview of the configuration of the information providing system 10 will be described with reference to FIG. FIG. 1 is a diagram showing an example of an overview of the configuration of an information providing system 10. As shown in FIG. As shown in FIG. 1, the information providing system 10 includes, for example, an information providing server 100, a user terminal 200, and a provider server 300.

The information providing server 100 is an information processing device that transmits benefits to the user terminal 200 according to changes in user behavior. The information providing server 100 is communicably connected to the user terminal 200 and the provider server 300 . The information providing server 100 acquires the user's behavior parameters from the user terminal 200 by executing a predetermined program. The information providing server 100 acquires information on the user's service usage and product purchase history (hereinafter referred to as “purchase usage history information”) from the provider server 300 . The information providing server 100 transmits to the user terminal 200 information relating to benefits corresponding to user actions (hereinafter referred to as “privilege information”).

The user terminal 200 is a terminal device such as a smart phone or a laptop terminal capable of communicating with the information providing server 100 . The user terminal 200 transmits information about user behavior to the information providing server 100 by executing a predetermined program. Also, the user terminal 200 causes the display unit 1007 to display privilege information provided from the information providing server 100, for example.

The provider server 300 is communicably connected to the information providing server 100 and store terminals (not shown). The provider server 300 transmits privilege information that the provider can provide to the user and purchase/use history information to the information providing server 100 .

<<Processing>>
Next, with reference to FIG. 2, an outline of processing of the information providing system 10 will be described. FIG. 2 is a diagram showing an example of an outline of processing of the information providing system 10. As shown in FIG.

In step S<b>10 , the provider server 300 transmits to the information providing server 100 privilege information relating to benefits provided to the user by the provider and purchase/use history information.

In step S<b>11 , the information providing server 100 acquires privilege information and purchase/use history information from the provider server 300 and stores them in the storage unit 110 .

In step S12, the user terminal 200, for example, transmits the action parameter to the information providing server 100 every predetermined time (every three seconds, for example).

In step S<b>13 , the information providing server 100 stores the action parameters acquired from the user terminal 200 in the storage unit 110 .

In step S<b>14 , the information providing server 100 determines whether the user behaves differently from usual behavior based on the time information and behavior parameters. A determination method will be described later. The information providing server 100 provides the user terminal 200 with a privilege according to the behavior parameter and the purchase/use history information when it is determined that the user has taken an action different from the usual action.

In step S15, the user terminal 200 causes the display unit 1007 to display privilege information. As a result, the information providing server 100 can provide benefits to users in accordance with changes in their behavior, so that it is possible to encourage users to purchase products and use services.

===Configuration of Information Providing Server 100===
Returning to FIG. 1, the configuration of the information providing server 100 will be described. As shown in FIG. 1, the information providing server 100 includes, for example, a storage unit 110, a similarity identification unit 120, a behavior change determination unit 130, a history identification unit 140, a benefit provision unit 150, and a display processing unit 160. including.

The storage unit 110 stores user information D111, purchase/use history information D112, coupon information D113, and business operator information D114.

The user information D111 will be described with reference to FIG. FIG. 3 is a diagram showing an example of the configuration of user information D111. As shown in FIG. 3, the user information D111 may include, for example, items of [user ID], [time], [position], and [action category]. [User ID] stores a user ID that can uniquely identify a user. [Time] stores the time. [Position] stores information indicating the latitude and longitude of the user's position. [Behavior class] stores the user's behavior such as walking, running, and stopping.

The purchase/use history information D112 will be described with reference to FIG. FIG. 4 is a diagram showing an example of the configuration of purchase/use history information D112. As shown in FIG. 4, the user information D112 may include, for example, items such as [user ID], [enterprise ID], [date and time], [purchase use target], and [price]. [User ID] stores a user ID that can uniquely identify a user. [Business ID] stores a business ID that can uniquely identify a store. [Time] stores the time. [Purchase/Use Object] stores the product purchased by the user and the service used. [Price] stores the price of the product purchased by the user or the price of the service used.

The privilege information D113 will be described with reference to FIG. FIG. 5 is a diagram showing an example of the configuration of privilege information D113. As shown in FIG. 5, the privilege information D113 may include items such as [privilege ID], [company ID], [privilege issuing position], [privilege category], and [privilege]. [Privilege ID] stores a user ID that can uniquely identify a privilege. [Business ID] stores a business ID that can uniquely identify a store. [Benefit Issue Location] stores the location where the privilege can be obtained. [Category] stores the privilege category (hereinafter referred to as "privilege category"). Privilege categories are, for example, categories such as meals, travel, leisure, and shopping. [Benefits] stores information about benefits.

The business operator information D114 will be described with reference to FIG. FIG. 6 is a diagram showing an example of the configuration of the business operator information D114. As shown in FIG. 6, the business operator information D114 may include, for example, items of [business operator ID], [location], [store name], and [behavior category]. [Business ID] stores a business ID that can uniquely identify the business or the shop of the business. [Place] stores information indicating the location of the business operator or the shop of the business operator. [Store name] stores information indicating the name of the company or the store of the company. [Activity class] stores information about the user's state such as walking, running, stopping, climbing, and eating.

The similarity identification unit 120 identifies an index for determining whether or not the user behaved differently than usual. For example, the similarity identifying unit 120 determines the behavior of the user during the first period based on the behavior parameters of the first period and the behavior parameters of the second period, which is the period before the first period. and the user's behavior in the second period (hereinafter referred to as "similarity index"). A period is a "day", "week", "month", or the like that has a certain width of time. The first period may or may not be continuous with the second period. Hereinafter, for the sake of convenience, the first period will be referred to as the "current period", and the second period will be referred to as the "past period".

First, with reference to FIG. 7, an example of a similarity index specifying method when the period is "days" will be described. FIG. 7 is a diagram showing an example of plotting user behavior parameters. In FIG. 7, the X-axis indicates "time", the Y-axis indicates "latitude and longitude" as an example of action parameters, and the Z-axis indicates "day". Hereinafter, for convenience, "latitude and longitude" will be referred to as "position".

The similarity identifying unit 120 calculates, for example, the Euclidean distance between a point indicating the position of a predetermined time on the first day, which is the current period, and a point indicating the position of the predetermined time on the second day, which is the past period. Identify. Then, the similarity specifying unit 120 uses, as a reference value, the Euclidean distance when there is no change between the position of the predetermined time on the first day and the position of the predetermined time on the second day. The similarity identifying unit 120 identifies a similarity index, for example, based on the difference between the reference value and the identified Euclidean distance. The similarity index indicates a smaller value, for example, as the difference from the reference value increases.

Specifically, as shown in FIG. 7, the similarity identifying unit 120, for example, identifies the point P1 indicating the position at 14:00 on August 21st and the position at 14:00 on August 20th. A Euclidean distance L1 (a two-dot chain line) with the indicated point P2 is specified. For example, the similarity identifying unit 120 determines the Euclidean distance L2 between the point P2 indicating the position at 14:00 on August 20 and the point P3 at the same position at 14:00 on August 21. (Dash-dotted line). The similarity identifying unit 120 identifies the difference D1 between the Euclidean distance L1 and the Euclidean distance L2. The similarity identifying unit 120 identifies a similarity index (for example, 0.5) corresponding to the identified difference D1.

Note that, for example, the similarity identifying unit 120 determines the point indicated by the 24-hour average value of each hour position on the first day, and the point indicated by the 24-hour average value of each hour position on the second day. A similarity index may be identified based on the Euclidean distance to the point and the difference from the reference value. Also, instead of the average value, a 24-hour median value or maximum value may be used. However, the method of specifying the similarity index described above is an example, and the method of specifying the similarity index in the similarity specifying unit 120 is not particularly limited. Hereinafter, for convenience, the similarity index will be described as indicating a value between "0" and "1".

Next, an example of a similarity index identification method when the period is "week" will be described. The similarity identifying unit 120 may, for example, determine the Euclid Determine distance. Then, similar to the case where the period is "days", the similarity identifying unit 120 identifies a similarity index based on the difference between the reference value and the identified Euclidean distance. A similarity index can be specified in the same way when the period is "month". That is, the similarity identifying unit 120 can identify the similarity index in any period.

Note that the similarity identifying unit 120 identifies the similarity index by setting the range of the current period and the range of the past period as different ranges, for example, the current period is "day" and the past period is "month". good too. Specifically, the similarity identifying unit 120 determines the position of the predetermined time on the first day, which is the current period, and the predetermined time averaged over the second month, which is the past period, on the graph shown in FIG. A similarity index may be determined based on the Euclidean distance to the position of .

In addition, the method of specifying the similarity index is not limited to the above. The similarity identifying unit 120 may identify the similarity index by various methods, for example, using a persistent diagram (not shown) to identify the similarity index. In this case, the similarity specifying unit 120 gradually increases the radius of the three-dimensional points shown in FIG. 7, for example. The similarity identifying unit 120 sets the time when the space surrounded by a plurality of points is generated as the “occurrence time”. Further, the point is enlarged, and the time when the space disappears is defined as "annihilation time". The similarity identification unit 120 generates a persistence diagram by plotting, for example, the X-axis as "occurrence time" and the Y-axis as "disappearance time". The similarity identifying unit 120 plots, for example, a reference line that serves as a reference on the persistent diagram. The similarity identifying unit 120 may identify the similarity index based on the Euclidean distance between the reference line and the points indicated by the occurrence time and disappearance time.

The behavior change determination unit 130 determines whether or not the user behaves differently than usual. For example, the behavior change determination unit 130 determines whether or not the user behaves in the current period differently from the behavior in the past period based on the similarity index. For example, the behavior change determination unit 130 may determine that the user behaved differently than usual when the similarity index is below a predetermined threshold. Also, the behavior change determination unit 130 may determine that the user has continued the usual behavior for a long time when the similarity index does not fall below a predetermined threshold for a predetermined period of time.

The history identification unit 140 identifies the history of the user's use of services and the history of product purchases in order to provide the user with useful benefits. For example, when the behavior change determination unit 130 determines that the user has behaved differently in the current period than in the past period, the history identification unit 140 refers to the purchase/use history information D112 to The user's service usage history and product purchase history (hereinafter referred to as "purchase usage history") in the past are identified. Thereby, the information providing server 100 can issue a coupon based on the user's past purchase and usage history.

The privilege providing unit 150 provides the user with a privilege according to the user's purchase/use history and location. For example, when the behavior change determining unit 130 determines that the user has behaved differently during the current period than during the past period, the privilege providing unit 150 identifies the privilege to be provided to the user.

Specifically, the privilege providing unit 150 may specify the privilege to be provided to the user based on the purchase/use history specified by the history specifying unit 140 . For example, the privilege providing unit 150 identifies the service used and the product purchased by the user within a predetermined number of days (for example, within one week) from the present in the purchase/use history. The privilege providing unit 150 refers to a database (not shown) that associates services and products with activity categories, and, for example, a user activity category (e.g., mountaineering) corresponding to the specified product (e.g., mountain climbing shoes) ). The privilege providing unit 150 refers to the privilege information D113 to specify a privilege category (for example, mountain climbing, leisure, etc.) corresponding to the specified action category. The privilege providing unit 150 identifies a privilege (for example, discount coupon for leisure goods) corresponding to the specified privilege category. As a result, the information providing server 100 provides the user with services related to services used in the past and products purchased by the user, and benefits related to the products, thereby prompting the user to use services and purchase products. .

Also, the privilege providing unit 150 may specify privileges relating to services that the user has not used and products that the user has not purchased in the past. For example, the privilege providing unit 150 identifies the service used and the product purchased by the user within a predetermined number of days (for example, within half a year) from the present in the purchase/use history. Based on the specified service and product, the privilege providing unit 150 identifies the privilege category of the service and product. The privilege providing unit 150 refers to the privilege information D113 to specify a privilege corresponding to a privilege category different from the specified privilege category. As a result, the information providing server 100 provides the user with services related to services that the user has not used in the past and products that the user has not purchased in the past, and benefits related to the product, thereby causing the user to take new actions. to prompt the user to use the service or purchase the product.

Also, the privilege providing unit 150 may specify the privilege to be provided to the user based on the category of the area corresponding to the user's position. The area category is information indicating characteristics of the area, such as campsite, shopping mall, and drug store. For example, when the category of the area is "campsite", the privilege providing unit 150 refers to the privilege information D113 to identify the privilege category (here, camping) related to the category of the area. The privilege providing unit 150 may specify privileges such as discount coupons for products related to the specified privilege category. As a result, the information providing server 100 provides benefits related to the area where the user is located at appropriate timing and content, thereby encouraging the user to use the service or purchase the product.

Also, the privilege providing unit 150 may specify a privilege corresponding to a predetermined range (for example, within a radius of 100 m) centering on the user's position. For example, the privilege providing unit 150 refers to the user information D111 to identify the user's position. The privilege providing unit 150 refers to the business operator information D114 to identify the business operators within a predetermined range centering on the user's position. The privilege providing unit 150 refers to the privilege information D113 to specify the privilege corresponding to the specified business operator. As a result, the information providing server 100 perceives changes in the behavior of the user and prompts the user to take action by indicating to the user that the coupon can be obtained at a location that can be reached on foot, for example, from the user's position. , to prompt the user to use the service or purchase the product.

Also, the privilege providing unit 150 may specify a privilege corresponding to the behavior of the user. For example, the privilege providing unit 150 refers to the user information D111 to identify the user's action category (for example, "running"). The privilege providing unit 150 refers to the business operator information D114 to identify the business operator for which the same action category (here, "running") as the user's action category is set. The privilege providing unit 150 refers to the privilege information D113 to specify the privilege corresponding to the specified business operator. As a result, the information providing server 100 provides the user with a privilege having appropriate content according to the behavior of the user, thereby motivating the user to use the service or purchase the product.

In addition, in the behavior change determination unit 130, the privilege provision unit 150 determines that the first period (for example, "day") that is the current period is the second period that is the past period and is longer than the current period. If it is determined that the user has not taken an action different from the action (for example, "weekly" or "monthly"), a privilege to be provided to the user may be specified. In other words, if the behavior change determination unit 130 determines that the user has not behaved differently from the behavior in the past period in the current period for a predetermined period (for example, one month), the privilege provision unit 150 determines that the user You may also specify the benefits you offer to In this case, the privilege providing unit 150 may specify the privilege based on the purchase/use history as described above, or may specify the privilege based on the user's position. As a result, the information providing server 100 encourages the user to use the service or purchase the product by prompting the user whose behavior has not changed for a certain period of time in the past to take action.

The display processing unit 160 generates a screen to be displayed on the display unit of the user terminal 200. FIG. The display processing unit 160 transmits to the user terminal 200 a screen including privilege information of the privilege specified by the privilege providing unit 150 . Sending a screen includes, for example, sending the screen to the user terminal 200 by the information providing server 100, and sending screen display data to the browser on the user terminal 200 side. good.

===Processing procedure of the information providing server 100===
A processing procedure of the information providing server 100 will be described with reference to FIG. FIG. 8 is a flowchart showing an example of the processing procedure of the information providing server 100. As shown in FIG. In FIG. 8, as an example, the user works at a company in Tokyo on weekdays (eg, August 16th to August 20th) and climbs a mountain on the weekend Saturday (eg, August 21st). A processing procedure of the server 100 will be described.

In step S100, the information providing server 100 acquires behavior parameters from the user terminal 200 at predetermined time intervals, for example. The information providing server 100 stores the acquired action parameters (for example, “latitude and longitude” and “number of steps”) in the user information D111 of the storage unit 110 .

In step S101, the information providing server 100 refers to the user information D111 and determines whether or not the user is acting differently than usual.

When the information providing server 100 determines that the user is acting differently than usual (step S101: YES), the process proceeds to step S103. Specifically, the information providing server 100, as shown in FIG. is greater than the Euclidean distance L2 when there is no change in the user's behavior, the similarity index (for example, "0.5") becomes smaller. The information providing server 100 determines that the similarity index is less than the threshold, and determines that the user is acting differently than usual.

When the information providing server 100 determines that the user is not acting differently than usual (step S101: NO), the process proceeds to step S102. Specifically, the information providing server 100, as shown in FIG. and each time on August 20 is approximately "1". The information providing server 100 determines that the similarity index is equal to or greater than the threshold, and determines that the user is not acting differently than usual.

In step S<b>102 , the information providing server 100 determines whether or not a predetermined number of days have passed since the user did not behave differently than usual. When the information providing server 100 determines that the predetermined number of days (for example, two weeks) has not passed, the processing is repeated from step S101. When the information providing server 100 determines that a predetermined number of days (for example, two weeks) have passed since the user has not behaved differently than usual, the information providing server 100 shifts the process to step S103. In this case, the information providing server 100 evaluates that the user has a desire to add change to the monotonous days, and sends a privilege to encourage the user to go out, for example.

In step S<b>103 , the information providing server 100 identifies a benefit to the user terminal 200 . Specifically, the information providing server 100 determines the user's latitude and longitude, the user's purchase usage history, the user's Rewards are identified based on activity segments and/or categories of the area in which the user is located. For example, when the category of the area is identified as, for example, "climbing" based on the user's behavior parameters, the information providing server 100 refers to the privilege information D113 to specify the privilege category corresponding to the category of the area. good too. The information providing server 100 may specify, for example, benefits (for example, discount coupons) related to mountaineering goods, souvenirs, etc., as benefits corresponding to the specified privilege category.

In step S104, the information providing server 100 causes the display processing unit 160 to generate an image including privilege information. The information providing server 100 transmits the image to the user terminal 200 . Thereby, the user can obtain the privilege through his/her own user terminal 200 .
===Modified Example of Information Providing Server 100===

A modification of the information providing server 100a will be described with reference to FIG. FIG. 9 is a diagram showing a modification of the configuration of the information providing server 100a. In FIG. 9, components denoted by the same reference numerals as those in FIG. 1 are assumed to be the same as those of the information providing server 100, and description thereof will be omitted. As shown in FIG. 9, the information providing server 100a may further include a learning unit 170a. The learning unit 170a is a function for learning a learned model in order to provide the user with the optimum privilege based on the user's past use of the privilege. A trained model is a model that is learned based on information about benefits provided to users based on the category of the area in the past and information about whether or not the user has used the benefits. Specifically, the learning unit 170a attaches, as a correct label, information indicating whether or not the user has used the privilege to the privilege information provided to the user based on the category of the area in the past. to generate The learning unit 170a generates a trained model by making the model learn using teacher data. A trained model may be composed of, for example, random forest, logistic regression, support vector machine, neural network, and the like. If the behavior change determination unit 130 determines that the user has behaved differently during the current period than during the past period, the privilege providing unit 150 of the information providing server 100a provides information on the category of the area where the user is located. Input to the trained model. The privilege providing unit 150 identifies an appropriate privilege to be provided to the user based on the information output from the learned model. The display processing unit 160a transmits to the user terminal 200 an image including privilege information regarding the specified privilege. As a result, the information providing server 100 can provide a privilege suitable for the user at the user's position, thereby encouraging the user to use the service or purchase the product.

The display processing unit 160a of the information providing server 100a may generate a screen displayed on the display unit 1007 of the user terminal 200, which displays the coupon on the map. In this case, for example, when the behavior change determination unit 130 determines that the user has behaved differently from the behavior in the past period in the current period, the privilege provision unit 150a determines the user's behavior parameters (here, latitude and information indicating longitude), a privilege corresponding to a range of a predetermined radius centered on the user (for example, within a radius of 100 m) is identified. For example, when the behavior change determination unit 130 determines that the user is acting differently from the behavior in the past period in the current period, the display processing unit 160a displays the user terminal 200 based on the behavior parameters of the user. A coupon display screen T10 is generated on which icons indicating benefits corresponding to a range of a predetermined radius centered on the user (for example, within a range of a radius of 100 m) are displayed on the map displayed in the section. As a result, the information providing server 100 can visually inform the user of the location where the coupon can be obtained, thereby improving the interest of the user in obtaining the privilege.

Here, the privilege display screen T10 generated by the display processing unit 160a will be described with reference to FIG. FIG. 10 is a diagram showing an example of the privilege display screen T10. The privilege display screen T10 is a screen displayed on the display unit 1007 of the user terminal 200, for example. As shown in FIG. 10, the privilege display screen T10 includes, for example, a map image T11 and a privilege explanation image T12. The map image T11 is an image that displays a position where the privilege can be acquired centering on the user's position on the map data. The map image T11 includes, for example, a current location object T11a, a privilege object T11b, and a privilege name object T11c on map data. The current location object T11a is an object that indicates the user's current location. The privilege object T11b is, for example, an object indicating a position where a privilege is given to the user. The privilege object T11b may be displayed corresponding to the location of the store where the privilege can be used. Thereby, the information providing server 100 can improve the user's health by moving the user to the store where the privilege is given. The privilege name object T11c is an object that displays the name of the privilege in a balloon. The privilege explanation image T12 is an object that displays the privilege content of the privilege object T11b selected by the user. The privilege explanation image T12 includes, for example, a privilege name column object T12a and a privilege content object T12b. The privilege name column object T12a is a column for displaying the name of the privilege. The privilege content object T12b is a column for displaying the content of the privilege. Accordingly, the information providing server 100 can confirm the content of the privilege by tapping the privilege that the user is interested in, and can guide the user to the position where the privilege is given.

===Configuration of User Terminal 200===
Returning to FIG. 1, the configuration of the user terminal 200 will be described. The user terminal 200 causes the display unit 1007 to display various images based on information acquired from the information providing server 100, for example. The user can use the privilege information displayed on the display unit 1007 of the user terminal 200 to use the privilege at the store of the business operator or the like. The user terminal 200 includes a storage unit 210, an acquisition unit 220, a display processing unit 230, and a transmission unit 240, for example. The storage unit 210 stores various information, for example. The acquisition unit 220 acquires various images from the information providing server 100, for example. The display processing unit 230 causes the display unit 1007 to display information about various images acquired from the information providing server 100, for example. The transmission unit 240 transmits various types of information to the information providing server 100, for example.

=== Configuration of the provider server 300 ===
Returning to FIG. 1, the configuration of the provider server 300 will be described. The business server 300, for example, transmits the purchase information of the user at the shop of the business to the information providing server 100. FIG. The provider server 300 includes, for example, a storage unit 310, an acquisition unit 320, and a transmission unit 330. The storage unit 310 stores various information, for example. The acquisition unit 320 acquires various types of information from the information providing server 100, for example. The transmission unit 330 transmits various types of information to the information providing server 100, for example.

===Hardware Configuration===
The information providing system 10 may be any information processing device capable of realizing the functions described above. The information providing system 10 may be configured, by way of example and not of limitation, as a cloud computer, a server computer, a personal computer (including but not limited to a desktop, laptop, tablet, etc.), or other type of computer. At least part of the processing in the information providing system 10 may or may not be realized by one or more computers (as an example, not limitation, cloud computing configured by one or more computers). good too.

An example of a hardware configuration when the information providing system 10 is implemented by a computer will be described with reference to FIG. 11 . FIG. 11 is a diagram illustrating an example of the hardware configuration of a computer;

As shown in FIG. 11, a computer 1000 includes a processor 1001, a memory 1002, a storage device 1003, an input I/F section 1004, a data I/F section 1005, a communication I/F section 1006, and a display section. Including 1007.

The processor 1001 is a control unit that controls various processes in the computer 1000 by executing programs stored in the memory 1002 .

The memory 1002 is a storage medium such as a RAM (Random Access Memory). The memory 1002 temporarily stores program codes of programs executed by the processor 1001 and data necessary for executing the programs.

The storage device 1003 is, for example, a non-volatile storage medium such as a hard disk drive (HDD) or flash memory. The storage device 1003 stores an operating system and various programs for realizing the above configurations.

An input I/F unit 1004 is a device for receiving input from the user. Specific examples of the input I/F unit 1004 include a keyboard, mouse, touch panel, various sensors, wearable devices, and the like. The input I/F unit 1004 may be connected to the computer 1000 via an interface such as USB (Universal Serial Bus).

A data I/F unit 1005 is a device for inputting data from outside the computer 1000 . A specific example of the data I/F unit 1005 is a drive device for reading data stored in various storage media. Data I/F unit 1005 may be provided outside computer 1000 . In that case, the data I/F unit 1005 is connected to the computer 1000 via an interface such as USB.

The communication I/F unit 1006 is a device for performing data communication with a device outside the computer 1000 via the Internet N by wire or wirelessly. Communication I/F section 1006 may be provided outside computer 1000 . In that case, the communication I/F unit 1006 is connected to the computer 1000 via an interface such as USB.

A display unit 1007 is a device for displaying various information. Specific examples of the display unit 1007 include a liquid crystal display, an organic EL (Electro-Luminescence) display, and a wearable device display. The display unit 1007 may be provided outside the computer 1000 . In that case, the display unit 1007 is connected to the computer 1000 via, for example, a display cable. Further, when a touch panel is adopted as the input I/F unit 1004, the display unit 1007 can be configured integrally with the input I/F unit 1004. FIG.

===Summary===
The information providing system 10 according to the present embodiment provides a behavior parameter (first parameter) regarding user behavior during the current period (first period) (eg, one day, multiple days, weekly median, weekly average, etc.) (for example, latitude and longitude, number of steps, etc.) and the past period (second period) that is the period before the current period (first period) (for example, one day, multiple days, median of the week, week User behavior in the current period (first period) and the past period (second A similarity identifying unit 120 that identifies a similarity index (index) that indicates similarity to the behavior of the user in the current period (first During the current period (first period), the behavior change determination unit 130 determines whether or not the user behaves differently from the behavior in the past period (second period). When it is determined that the user behaves differently from the behavior in the past period (second period), the user is provided with a benefit that can be used for at least one of the services that the user uses or the product that the user purchases. and a privilege providing unit 150 . As a result, it is possible to provide the user with a privilege at an appropriate timing according to the user's behavior. Encourage product purchases. Furthermore, since the information providing system 10 can capture a user's lifetime event, it is possible to allow the user to access the use of a group of services and the purchase of a group of products that are not included in the past purchase/use history. In addition, since the information providing system 10 can distribute privilege information to users stored in the storage unit 110 of the information providing server 100 as well as the customer list of the business, it is possible to improve the ability of the business to attract customers.

Further, in the information providing system 10 according to the present embodiment, the behavior change determination unit 130 determines that the user has taken a different behavior during the current period (first period) from the behavior during the past period (second period). in the past of the current period (first period), further comprising a history identifying unit 140 for identifying at least one history of services used by the user or products purchased by the user; A privilege is provided based on the information D112 (history). As a result, the information providing system 10 provides the user with a privilege at an appropriate timing and content, thereby motivating the user to use the service or purchase the product.

Further, the privilege providing unit 150 of the information providing system 10 in the present embodiment, based on the purchase/use history information D112 (history), provides a provide benefits to As a result, the information providing system 10 provokes a new behavior in the user and encourages the user to use the service or purchase the product.

Further, the behavior parameter (first parameter) of the current period (first period) and the behavior parameter (second parameter) of the past period (second period) of the information providing system 10 in the present embodiment are It is location information (for example, information about latitude and longitude) that is information indicating a location, and the privilege providing unit 150 provides a privilege based on the category of the area corresponding to the location. As a result, the information providing system 10 provides the user with benefits related to the area where the user is located at appropriate timing and content, thereby encouraging the user to use the service or purchase the product.

Further, the privilege providing unit 150 of the information providing system 10 in the present embodiment, based on the information on the privilege provided to the user based on the category of the area in the past and the information on whether or not the user has used the privilege, A benefit is provided based on the information output from the trained model by inputting information about the category of the area corresponding to the location into the trained model. As a result, the information providing system 10 provides a privilege suitable for the user at the user's position, thereby encouraging the user to use the service or purchase the product.

Further, the similarity identifying unit 120 of the information providing system 10 in the present embodiment determines the behavior parameter (first parameter) in the first period and the user's behavior parameter in the third period longer than the second period. a behavior parameter (third parameter) relating to behavior, and a similarity index indicating similarity between the behavior of the user in the first period and the behavior of the user in the third period; 130 is based on a similarity index indicating the similarity between the user's behavior in the first period and the user's behavior in the third period, and the user's behavior in the first period differs from the behavior in the third period. If the behavior change determination unit 130 determines that the user does not behave differently from the behavior in the third period during the first period, the privilege providing unit 150 Offer benefits to users. As a result, the information providing system 10 encourages the user to use the service or purchase the product by prompting the user whose behavior has not changed for a certain period of time in the past to take action.

Further, in the information providing system 10 according to the present embodiment, the behavior change determination unit 130 determines that the user has taken a different behavior during the current period (first period) from the behavior during the past period (second period). In this case, on the map displayed on the display unit 1007 of the user's user terminal 200 (terminal device), based on the position information, which is the information indicating the position, it corresponds to an area within a predetermined range centered on the user's position. It further includes a display processing unit 160a that displays a privilege to be offered. As a result, the information providing system 10 can improve the interest of the user in obtaining the privilege by visually notifying the user of the position where the coupon can be obtained.

In addition, this embodiment is an illustration for demonstrating this invention, and is not the meaning which limits this invention only to the embodiment. Also, the present invention can be modified in various ways without departing from the gist thereof. Further, the components provided in the information providing server 100, the user terminal 200, and the provider server 300 in the information providing system 10 described in the above embodiment are such that the program stored in the storage device 1003 is executed by the processor 1001. By doing so, it is assumed that the specified processing is realized in cooperation with other hardware. Also, in other words, these components are envisioned as software or firmware as well as their hardware counterparts, and in both concepts "function", "means", "unit", "processing circuit", "Unit", "module", etc. are also described, and can be read accordingly.

DESCRIPTION OF SYMBOLS 10... Information provision system, 100... Information provision server, 110... Storage part, 120... Similarity identification part, 130... Behavior change determination part, 140... History identification part, 150... Privilege provision part, 160... Display processing part, 200 ... user terminal, 300 ... provider server.

Claims (9)

Based on a first parameter related to user behavior during a first period and a second parameter related to user behavior during a second period that is a period prior to the first period, the first a similarity identifying unit that identifies an index indicating similarity between the behavior of the user in the period of and the behavior of the user in the second period;
a behavior change determination unit that determines whether or not the user behaves in the first period differently from the behavior in the second period, based on the index indicating the similarity;
When the behavior change determination unit determines that the user behaves during the first period differently from the behavior during the second period, the user is instructed to purchase a service that the user uses or purchase. a benefit providing unit that provides benefits available for at least one of the products;
An information processing system comprising When the behavior change determination unit determines that the user behaved differently from the behavior during the second period during the first period, the user used in the past of the first period further comprising a history identifying unit that identifies at least one history of services or purchased products;
The privilege providing unit provides the privilege related to at least one of services used in the past or products purchased by the user based on the history,
The information processing system according to claim 1. When the behavior change determination unit determines that the user behaved differently from the behavior during the second period during the first period, the user used in the past of the first period further comprising a history identifying unit that identifies at least one history of services or purchased products;
The privilege providing unit provides the privilege related to at least one of a service that the user has not used in the past or a product that the user has not purchased, based on the history.
The information processing system according to claim 1. The first parameter and the second parameter are location information that is information indicating the location of the user,
The privilege providing unit provides the privilege based on the category of the area corresponding to the position.
The information processing system according to any one of claims 1 to 3. The privilege providing unit provides a learned model that has been learned based on information about privileges provided to the user based on the category of the area in the past and information about whether the user has used the privilege, Providing benefits based on information output from the trained model by inputting information about the category of the area corresponding to the location;
The information processing system according to claim 4. The similarity identifying unit determines the first period based on the first parameter and a third parameter related to the user's behavior during a third period that is longer than the second period. identifying an index indicating similarity between the user's behavior in the third period and the user's behavior in the third period;
The behavior change determination unit determines whether the user performs the first period during the first period based on an index indicating similarity between the behavior of the user during the first period and the behavior of the user during the third period. Determine whether or not the action is different from the action in the period of 3,
When the behavior change determination unit determines that the user does not behave differently from the behavior during the third period during the first period, the privilege providing unit provides the user with the offer benefits,
The information processing system according to any one of claims 1 to 5. When the behavior change determination unit determines that the user behaves during the first period in a manner different from the behavior during the second period, based on location information indicating the location of the user , further comprising a display processing unit that displays the privilege corresponding to an area of a predetermined range centered on the user's position on a map displayed on the display unit of the user's terminal device,
The information processing system according to any one of claims 1 to 6. the computer
Based on a first parameter related to user behavior during a first period and a second parameter related to user behavior during a second period that is a period prior to the first period, the first identifying an indicator of similarity between the user's behavior during the period of and the user's behavior during the second period;
Determining whether the user behaves differently during the first period than during the second period based on the index indicating the similarity;
When it is determined that the user behaves during the first period differently from the behavior during the second period, at least one of a service used by the user and a product purchased by the user is provided to the user. to provide benefits available to
Information processing method that performs to the computer,
Based on a first parameter related to user behavior during a first period and a second parameter related to user behavior during a second period that is a period prior to the first period, the first identifying an indicator of similarity between the user's behavior during the period of and the user's behavior during the second period;
Determining whether the user behaves differently during the first period than during the second period based on the index indicating the similarity;
If it is determined that the user behaves differently during the first period than during the second period, the user is advised to use the service for at least one of the services that the user uses or the product that the user purchases. provide possible benefits; and
program to run the

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