JP7210164B2 - Privilege Granting Server, Privilege Granting System, and Privilege Granting Method - Google Patents

Description

The present invention relates to a privilege granting server, a privilege granting system, and a privilege granting method for granting a privilege to a user who has purchased a product.

Conventionally, businesses that provide benefits such as issuing point cards and coupons have been in vogue, and in recent years in particular, there has been a shift in technology from paper-based issuance to electronic issuance to smartphones and the like. As a server used to provide this type of privilege, there is known a server that provides a privilege to a user who goes to a store outside the boarding section of an IC commuter pass and purchases a product (see, for example, Patent Document 1). ).

JP 2013-149017 A

By the way, before going out to a specific place, the user may purchase goods for use at that place. Therefore, it is conceivable to increase the user's willingness to purchase a product by linking the user's going-out behavior to the product-purchasing behavior and giving the user a privilege. However, the server described in Patent Literature 1 does not originally connect the purchase behavior with the going out behavior accompanied by the purchased product.

A privilege granting server, which is one aspect of the present invention, includes an outing schedule information acquisition unit that acquires outing schedule information for a user's destination, and based on the outing schedule information acquired by the outing schedule information acquisition unit, A product information output unit that determines a product to be recommended and outputs product information; a purchase information acquisition unit that acquires purchase information of the product determined by the product information output unit by the user; a benefit determination unit that determines benefits to be given to the user based on the obtained purchase information ; a visit information acquisition unit, wherein the product information output unit determines products to be used when the user visits the destination as recommended products, and the privilege determination unit determines the purchase information acquired by the purchase information acquisition unit and A privilege is determined based on the visit information acquired by the visit information acquisition unit .

A privilege granting system, which is another aspect of the present invention, includes the privilege granting server, a user terminal used by a user, communicating with the privilege granting server and transmitting destination information, and a user terminal used in a store. A store terminal, which is a store terminal, communicates with the privilege giving server, and transmits the purchase information acquired by the purchase information acquisition unit.

According to still another aspect of the present invention, there is provided a privilege granting method, in which the outing information acquisition unit acquires outing schedule information for a user's destination, and the product information output unit generates a a product recommended for purchase is determined, product information is output, the purchase information acquisition unit acquires purchase information of the determined product by the user, and the privilege determination unit acquires purchase information based on the acquired purchase information, Determining a privilege to be given to the user, and acquiring, by a visit information acquisition unit, visit information including the user's visit history to the destination included in the outing schedule information acquired by the outing schedule information acquisition unit ; The information output unit determines a product to be used when the user visits the destination as a recommended product, and the privilege determination unit stores the purchase information acquired by the purchase information acquisition unit and the visit information acquired by the visit information acquisition unit. determine benefits based on

According to the present invention, it is possible to associate the purchase behavior with the behavior of going out with the purchased product, thereby enhancing the user's willingness to purchase the product.

The figure which shows roughly the application example of the privilege provision system which concerns on embodiment of this invention. The block diagram which shows an example of schematic structure of the privilege provision system which concerns on embodiment of this invention. FIG. 2 is a block diagram showing an example of the functional configuration of the user terminal in FIG. 1; The block diagram which shows the structure of the privilege provision server which concerns on embodiment of this invention. FIG. 5 is a flowchart showing an example of processing executed by the server device of FIG. 4; FIG.

An embodiment of the present invention will be described below with reference to FIGS. 1 to 5. FIG. A privilege granting server according to an embodiment of the present invention constitutes a part of a privilege granting system. The privilege granting system is configured to connect the user's product purchase behavior with the outing behavior associated with the purchased product. In other words, it is configured to recommend a user who is planning to go out to a predetermined destination to purchase a product related to the outing behavior before going out to the destination. First, a situation in which the privilege granting system according to this embodiment is applied will be described.

FIG. 1 is a diagram schematically showing an application example of a privilege granting system according to this embodiment. In FIG. 1, it is assumed that the user 1 plans to go out to a destination 4 (for example, an amusement park). At this time, according to the privilege granting system according to the present embodiment, when the user 1 registers the destination 4 via the user terminal 10 carried by the user 1, the destination 4 is sent to the user 1 via the user terminal 10. A product 3 (for example, clothes) that is suitable for wearing to a house, a store 2 where the product 3 can be purchased, and a predetermined privilege (for example, next time discount service at the time of product purchase) is presented. The user 1 who has received these presentations purchases the product 3 at the store 2 (purchase behavior). After that, for example, when the user drives the vehicle 5 and visits the destination 4 within a predetermined period (going out), the user 1 is given a predetermined privilege.

As described above, in the present embodiment, the behavior of purchasing the product 3 and the behavior of going out to the destination 4 with the product 3 are linked. Therefore, the user 1 is motivated to purchase the product 3 at the store 2, and the desire to purchase the product 3 at the store 2 can be enhanced. That is, if the user 1 is given a privilege when visiting the destination 4 wearing the product 3 purchased at the store 2 , the user 1 will actively purchase the product 3 at the store 2 . A specific configuration of the privilege granting system according to the present embodiment will be described in detail below.

FIG. 2 is a block diagram showing an example of a schematic configuration of the privilege granting system 100 according to the embodiment of the present invention. As shown in FIG. 2, the privilege granting system 100 includes a user terminal 10 carried by a user 1, a store terminal 20 installed at a store 2, an in-vehicle device 30 mounted on a vehicle 5, and a server device 50 (privilege grant server).

The user terminal 10, the store terminal 20, the in-vehicle device 30, and the server device 50 are connected to a network 6 including a public wireless communication network typified by the Internet network, mobile phone network, etc., and can communicate with each other via the network 6. be. The network 6 also includes a closed communication network provided for each predetermined management area, such as a wireless LAN, Wi-Fi (registered trademark), and the like.

The user terminal 10 is configured by a mobile terminal such as a smart phone, a tablet terminal, a mobile phone, and various wearable terminals that are carried and used by the user 1 . The user terminal 10 is a terminal unique to the user, and an identification ID (user ID) associated with the user 1 who uses the privilege granting system 100 is assigned to the user terminal 10 .

FIG. 3 is a diagram showing an example of the functional configuration of the user terminal 10. As shown in FIG. As shown in FIG. 3, the user terminal 10 includes a communication unit 11 that communicates via a network 6, a GPS receiver 12 that detects the absolute position of the user 1 based on signals from GPS satellites, various commands and Input unit 13 for inputting information, monitor 14 for displaying various information, microphone 15 and speaker 16, camera 17 for capturing still images and moving images, control unit 18 for controlling each unit of user terminal 10, storage It has a part 19 .

The storage unit 19 stores user information indicating characteristics of the user 1 such as the name, age, address, and sex of the user 1 together with the user ID. Further, the storage unit 19 stores images captured by the camera 17, for example, image information of the user 1 and image information of the product 3 purchased by the user 1 captured together with the user 1. FIG. These images can be posted to social networking services established on the Internet via the communication unit 11 . An image photographed by the camera 17 includes position information, which can specify the photographing position. Note that the storage unit 19 also stores other information (for example, a given privilege, etc.). A mobile application of the store 2 may be downloaded and stored in the storage unit 19 so that various services can be provided from the store 2 .

A store terminal 20 shown in FIG. 2 is a computer operated by a salesperson at the store 2 . Although illustration is omitted, the shop terminal 20 has a functional configuration including, for example, a communication section for communicating via the network 6, an input section for inputting various commands and information, a monitor for displaying various information, and each section of the shop terminal 20. and a storage unit for storing various information such as user information. The user information includes information on the purchase history of the product 3 of the user 1 who is the customer (purchased product 3, purchase price, purchase time, etc.), that is, purchase information. The input unit has, for example, a reading unit that reads the user ID displayed on the monitor 14 of the user terminal 10, and can input the user ID of the user 1 visiting the store 2 to the store terminal 20 via the reading unit. . The storage unit stores user information (purchase information, etc.) together with the input user ID.

The in-vehicle device 30 is configured by, for example, a navigation device having a navigation function for performing route guidance to a destination. The in-vehicle device 30 includes, for example, a communication unit that communicates via the network 6, a GPS receiver that detects the absolute position of the vehicle 5 based on signals from GPS satellites, and calculation of a route to a destination. , a control section for controlling each section of the in-vehicle device 30, a storage section for storing various information, and the like. In the storage unit, the unique identification ID (vehicle ID) of the vehicle 5 and the user ID of the user 1 who owns the vehicle 5 are linked and stored.

The server device (privilege granting server) 50 is configured, for example, as a single server or as a distributed server composed of separate servers for each function. The server device 50 can also be configured as a distributed virtual server created in a cloud environment called a cloud server. FIG. 4 is a block diagram showing an example of the configuration of the server device 50. As shown in FIG. The server device 50 includes a communication section 51, an arithmetic section 52 such as a CPU, a storage section 53 such as ROM and RAM, and other peripheral circuits (interface circuit, etc.).

The communication unit 51 communicates with the user terminal 10 , the store terminal 20 and the in-vehicle device 30 via the network 6 . The storage unit 53 stores user information transmitted from the user terminal 10 and user information transmitted from the store terminal 20 . When the user information stored in the user terminal 10 is also stored in the store terminal 20 , the server device 50 may collectively receive the user information from the store terminal 20 and store it in the storage unit 53 . The storage unit 53 further stores information (merchandise information) on the merchandise 3 corresponding to each of the plurality of destinations 4 and information (shop information) on the store 2 where each merchandise 3 can be purchased. The store information includes information such as the name of the store 2 , contact information, regular holidays, business hours, etc., and map information representing the location of the store 2 . The storage unit 53 also stores the content of the privilege corresponding to each product 3, that is, the content of the privilege given when the customer visits the destination 4 with the product 3 after purchasing the product.

The calculation unit 52 has a functional configuration including an outing schedule information acquisition unit 521, a product information output unit 522, a purchase information acquisition unit 523, a visit information acquisition unit 524, a privilege determination unit 525, and a privilege output unit 526. have

The outing schedule information acquisition unit 521 acquires outing schedule information for the destination 4 of the user 1 . Specifically, when the user 1 inputs the destination 4, which is the intended destination, through the input unit 13 of the user terminal 10, this information is sent to the server device 50 along with the identification ID of the user 1 through the network 6. , thereby the going-out schedule information acquiring unit 521 acquires going-out schedule information.

The product information output unit 522 determines products 3 recommended for the user 1 to purchase based on the going-out schedule information acquired by the going-out schedule information acquiring unit 521 . Specifically, when the going-out schedule information acquisition unit 521 acquires the going-out schedule information, the product information output unit 522 specifies the destination 4 to which the user 1 plans to go out, which is included in the going-out schedule information. is referred to, the product corresponding to the destination 4, that is, the product that is preferably used when visiting the destination 4 is determined as the product 3 recommended for the user 1 to purchase. The recommended products 3 include, for example, products worn by the user 1 at the destination 4 (clothes, accessories, etc.), products used as tools by the user 1 at the destination 4 (sporting goods, leisure goods, etc.). , the product information output unit 522 determines different products 3 according to the destination 4 .

The storage unit 53 stores information on the product 3 corresponding to the destination 4 and information on the store 2 where the product 3 can be purchased. When there are multiple stores 2 corresponding to the product 3, the product information output unit 522 considers geographical conditions such as the address of the user 1 and the address of the destination 4 included in the user information, It is preferable to select a store 2 suitable for the user (for example, a store 2 within a predetermined distance from the address of the user 1). After determining the store 2 corresponding to the product 3 , the product information output unit 522 outputs the information on the product 3 and the information on the store 2 . The information of the store 2 to be output includes the map information of the store 2 . Information about the store 2 output from the product information output unit 522 is transmitted to the user terminal 10 via the communication unit 51 .

When outputting the information of the store 2, the product information output unit 522 may refer to the storage unit 53 and output the privilege given when the user 1 visits the destination 4 with the product 3. good. The output privilege information is transmitted to the user terminal 10 via the communication unit 51 and displayed on the monitor 14, for example. This allows the user 1 to recognize what privilege is granted, that is, what privilege is granted by visiting the destination 4 after purchasing the product 3 at the store 2 . The privilege information output from the product information output unit 522 includes the deadline for visiting the destination 4 . The visit time limit is determined according to the destination 4, for example. Note that the visit time limit may be uniformly set regardless of the destination 4 .

The purchase information acquisition unit 523 acquires information from the shop terminal 20 received via the communication unit 51, that is, purchase information of the product 3 by the user 1. FIG. At this time, along with the identification ID of the user 1, user information such as the product purchase history of the user 1 is also acquired. These pieces of information are transmitted from the store terminal 20 to the server device 50 each time the product 3 is purchased. User information may be transmitted from the user terminal 10 to the server device 50 . The user information to be transmitted may include information on user 1's preferences.

The product information output unit 522 can also determine the product 3 in consideration of the purchase information acquired by the purchase information acquisition unit 523 . That is, if the user 1 has already purchased the item 3 when the destination 4 is input, it is preferable to recommend the purchase of another item instead of recommending the purchase of the item 3 . Considering this point, the product information output unit 522 may determine the product 3 based on the purchase history of the product 3 .

The visit information acquisition unit 524 acquires visit information including the visit history of the user 1 to the destination 4 included in the outing schedule information acquired by the outing schedule information acquisition unit 521 . The visit information includes information necessary to determine whether or not the user 1 has visited the destination 4 . Specifically, the location information detected by the GPS receiver 12 of the user terminal 10 and the location information detected by the GPS receiver of the in-vehicle device 30 are included. Based on these pieces of position information, the visit information acquisition unit 524 determines whether or not the user 1 has visited the destination 4, and specifies the date and time of the visit.

The visit information acquisition unit 524 can also acquire a camera image transmitted from the user terminal 10 and acquire visit information based on the camera image. That is, the visit information acquisition unit 524 can analyze the camera image and determine that the user 1 has visited the destination 4 when the camera image includes the user image and the background image of the destination 4 . It may be determined whether or not the destination 4 has been visited using the position information included in the camera image. At this time, it is also possible to determine whether or not the purchased product 3 is included in the camera image.

When an image stored in the user terminal 10 is posted to the social networking service via the communication section 11, the visit information acquisition section 524 acquires the posted image information and analyzes the acquired image information. Thereby, the visit information acquisition unit 524 can determine whether or not the user 1 has visited the destination 4 . Whether or not the destination 4 has been visited may be determined using the position information at the time of uploading the image. At this time, it is also possible to determine whether or not the purchased product 3 is included in the posted image.

The privilege determination unit 525 determines a privilege to be given to the user 1 based on the product purchase information acquired by the purchase information acquisition unit 523 and the visit information acquired by the visit information acquisition unit 524 . That is, after the purchase information acquisition unit 523 acquires the information that the user 1 purchased the product 3 output from the product information output unit 522, the visit information acquisition unit 524 detects that the user 1 purchased the product within a predetermined time limit. 3 (determining that there was a visit), the privilege determination unit 525 determines the content of the privilege and decides to give the privilege to the user 1. do.

The privilege determined by the privilege determination unit 525 is the same as the privilege output by the product information output unit 522, that is, the privilege output to the user terminal 10 when the purchase of the product 3 is recommended. However, the product information output unit 522 simply notifies the user 1 of the benefits that are scheduled to be granted when the conditions are met, and does not determine the content of the benefits and the granting thereof. The storage unit 53 stores in advance the content of the privilege corresponding to each product 3, and the privilege determination unit 525 refers to the storage unit 53 to determine the content of the privilege. A privilege corresponding to the destination 4 may be stored in advance, and the content of the privilege may be determined according to the destination 4. - 特許庁

The privilege determination unit 525 can also determine the content of the privilege based on the purchase history information of the product 3 of the user 1 . For example, if the purchase amount of the product is high or if the product 3 is purchased frequently, the level of the privilege given to the user 1 may be increased, such as by increasing the discount rate for the next product purchase. In a store 2 that provides various services to the user 1 according to the cumulative value of points, giving points may be a privilege. Free provision of service products may be used as a benefit. When the image of the product 3 is uploaded to the social networking service, the product 3 is advertised. ) If it is determined that destination 4 has been visited, the level of privilege may be increased.

The privilege output unit 526 outputs the privilege determined by the privilege determination unit 525 , that is, the privilege determined to be given to the user 1 to the user terminal 10 via the communication unit 51 . Note that the determined privilege may be output to the store terminal 20 . In this case, the privilege of the user 1 may be stored in the store terminal 20 so that the user 1 can use the privilege when the user 1 comes to the store.

FIG. 5 is a flow chart showing an example of processing executed by the CPU of the server device 50 according to a pre-stored program. The processing shown in this flowchart is a specific method of awarding a privilege by the privilege granting system 100 according to the present embodiment. Then it starts.

First, in step S1, the going-out schedule information of the user 1 is acquired by processing in the going-out schedule information acquisition unit 521 . Next, in step S2, the product information output unit 522 determines the product 3 recommended to be purchased by the user 1 based on the outing schedule information acquired in step S1, and also determines the product 3 information and the privilege. and the deadline for visiting the destination 4 for assigning . The output information is transmitted to the user terminal 10 . Next, in step S3, it is determined whether or not the purchase information of the product 3 by the user 1 has been acquired. determine whether or not there is Step S3 is repeated until affirmative, and when step S3 is affirmative, the process proceeds to step S4.

In step S4, the location information of the user 1, that is, the location information detected by the GPS receiver 12 of the user terminal 10 and the location information detected by the GPS receiver of the in-vehicle device 30 are received. Next, through processing in the visit information acquisition unit 524, it is determined whether or not the user 1 has visited the destination 4 included in the outing schedule information acquired in step S1. If the result in step S5 is negative, the process proceeds to step S4, and if the result is positive, the process proceeds to step S6.

In step S6, it is determined whether the date and time when the user 1 visited the destination 4 is within the visit time limit output in step S2. If the result in step S6 is affirmative, the process proceeds to step S7, and if the result is negative, the process ends. In step S7, the privilege to be given to the user 1 is determined by the processing in the privilege determination unit 525. FIG. This determination includes determination of privilege content and determination of giving the privilege to user 1 . Next, in step S8, the privilege is output to, for example, the user terminal 10 by processing in the privilege output unit 526. FIG.

An example of the operation of the privilege granting system 100 according to this embodiment will be described more specifically. As shown in FIG. 1, when the user 1 registers the planned destination 4 via the user terminal 10, the planned trip information is transmitted to the server device 50 and acquired by the planned trip information acquisition unit 521 (step S1). At this time, from the server device 50 to the user terminal 10, the product 3 related to the destination 4, the store 2 where the product 3 can be purchased, and the visit deadline for the destination 4 to obtain the privilege after purchasing the product 3 is transmitted (step S2).

Thereby, the user 1 recognizes, via the user terminal 10, that the privilege is granted by purchasing the product 3. FIG. The product 3 recommended to be purchased by the user 1 is the product 3 that is preferably used when the user 1 visits the destination 4 . For this reason, for the user 1 who plans to go out to the destination 4, the provision of the privilege motivates the user to purchase the product 3, and the product purchase behavior is linked to the going out behavior.

When the user 1 purchases the product 3 at the store 2, the purchase information is transmitted to the server device 50 and acquired by the purchase information acquisition unit 523 (step S3). Thereafter, it is determined whether or not the user 1 has visited the destination 4 based on the positional information of the user terminal 10 and the in-vehicle device 30 (step S5). If the user 1 actually visits the destination 4 within a predetermined period of time, the user 1 is given a privilege (step S8).

According to this embodiment, the following effects can be obtained.
(1) The privilege giving server according to the present embodiment, that is, the server device 50 includes an outing schedule information acquisition unit 521 that acquires outing schedule information for the destination 4 of the user 1 and A product information output unit 522 that determines the product 3 recommended to be purchased by the user 1 based on the outing schedule information and outputs the information on the product 3, and the product 3 determined by the product information output unit 522 by the user 1 A purchase information acquisition unit 523 that acquires purchase information, and a privilege determination unit 525 that determines a privilege to be given to the user 1 based on the purchase information acquired by the purchase information acquisition unit 523 (FIG. 4).

As a result, the purchase behavior of the product 3 and the behavior of the user 1 going out with the purchased product 3 are linked, so that the desire to purchase the product 3 of the user 1 can be enhanced. That is, if the user 1 who is planning to visit the destination 4 purchases the product 3 at the store 2 and is given a privilege after going out to the destination 4 with the product 3, the user 1 who is planning to visit the destination 4 cannot purchase the product 3 at the store 2. Motivate to buy and increase willingness to buy.

(2) The server device 50 further includes a storage unit 53 that stores information on the product 3 corresponding to each of the plurality of destinations 4 and information on the store 2 where each product 3 can be purchased (FIG. 4). The product information output unit 522 further determines the product 3 recommended for the user 1 to purchase and the store 2 where the product 3 can be purchased, based on the product information and the store information stored in the storage unit 53. Output product information and store information. This allows the user 1 to easily recognize where to purchase the product 3.

(3) The purchase information acquisition unit 523 further acquires user information including information on the purchase history of the product 3 of the user 1 together with the identification ID of the user 1 . The product information output unit 522 determines the product 3 recommended for the user 1 to purchase based on the user information acquired by the purchase information acquisition unit 523 . Thereby, for example, when the user 1 has already purchased the product 3, the purchase of the product 3 is not recommended, but the purchase of another product can be recommended, and the user 1 is likely to take purchasing action.

(4) The server device 50 further includes a visit information acquisition unit 524 that acquires visit information including the visit history of the user 1 to the destination 4 included in the outing schedule information acquired by the outing schedule information acquisition unit 521 ( Figure 4). The privilege determination unit 525 determines a privilege based on the purchase information acquired by the purchase information acquisition unit 523 and the visit information acquired by the visit information acquisition unit 524 . As a result, after the user 1 purchases the product 3, the privilege is granted on the condition that the user 1 actually visits the destination 4. , motivates to visit destination 4. Therefore, if the destination 4 is, for example, a tourist spot, it becomes a factor for attracting customers to the tourist spot and brings about activation of the tourist spot.

(5) The visit information acquisition unit 524 acquires position information of the vehicle 5 used by the user 1 . As a result, the server device 50 can grasp the position of the user 1 who does not have the user terminal 10, and can widely give benefits to the user 1. FIG.

(6) The visit information acquisition unit 524 acquires the location information of the user terminal 10 carried by the user 1 . As a result, the position of the user 1 can be accurately grasped, and even if the destination 4 is far from the parking place of the vehicle 5, it is possible to correctly determine whether or not the user 1 has visited the destination 4. .

(7) The visit information acquisition unit 524 acquires image information of the user 1 and the product 3 purchased by the user 1 photographed together with the user 1 posted on the social networking service. This makes it possible to easily determine whether or not the user 1 has visited the destination 4 . Also, by posting the image of the product 3 to the social networking service, the effect of advertising the product 3 can be obtained, which is very advantageous for the store 2 .

(8) The product information output unit 522 further outputs the visit deadline for the user 1 to the destination 4 for giving the privilege. The privilege determination unit 525 determines a privilege when the user 1 visits the destination 4 within the visit time limit output by the product information output unit 522 . This encourages the user 1 to visit the destination 4 within a predetermined period of time, and can predict the extent to which the destination 4 attracts customers. In this case, it is possible to efficiently attract customers to the destination 4 by setting the predetermined period to the off-season of the destination 4, for example. In addition, in the store 2 that deals in clothes, the sales effect of the product 3 can be enhanced by setting the time to give the privilege, for example, during the on-season before bargains.

(9) The server device 50 further includes a privilege output section 526 that outputs the privilege determined by the privilege determination section 525 (FIG. 4). As a result, the privilege determined to be given by the privilege determination unit 525 can be directly transmitted to the user terminal 10, for example, and the user 1 can easily use the privilege.

(10) The privilege granting system 100 according to the present embodiment includes the server device 50 and the user terminal 10 used by the user 1, and communicates with the server device 50 to transmit information on the destination 4 to the user terminal 10. and a store terminal 20 used in the store 2, which communicates with the server device 50 and transmits the purchase information acquired by the purchase information acquisition unit 523 (FIG. 2). By configuring the privilege giving system 100 including the user terminal 10 and the store terminal 20 that can communicate with the server device 50 in this way, it is possible to easily link the purchase behavior of the product 3 and the behavior of going out with the product 3. It is possible to increase the willingness of the user 1 to purchase the product at the store 2 .

(11) The method of providing a privilege according to the present embodiment acquires outing schedule information for the destination 4 of the user 1 (step S1), and recommends the user 1 to purchase products based on the acquired outing schedule information. 3 is determined, information on the product 3 is output (step S2), purchase information of the determined product 3 by the user 1 is acquired (step S3), and given to the user 1 based on the acquired purchase information Determining benefits (step S7). As a result, the purchase behavior of the product 3 and the behavior of going out with the product 3 are linked, and the desire of the user 1 to purchase the product 3 at the store 2 can be enhanced.

In the above-described embodiment, the outing schedule information of the user 1 is transmitted from the user terminal 10 to the server device 50, and the outing schedule information acquisition unit 521 acquires the outing schedule information. may be transmitted, and the configuration of the going-out schedule information acquiring unit is not limited to that described above. In the above-described embodiment, the product information output unit 522 outputs the information of the product 3 corresponding to each of the plurality of destinations 4 stored in advance in the storage unit 53 and the information of the store 2 where each product 3 can be purchased. decides the product 3 and outputs the information of the product 3. However, based on the outing plan information acquired by the outing plan information acquiring unit, the product recommended to the user for purchase is determined and the product information is output. The product information output unit may have any configuration as long as it outputs information. In the above embodiment, the purchase information of the product 3 is transmitted from the store terminal 20 to the server device 50 and the purchase information acquisition unit 523 acquires the purchase information. Well, the purchase information acquisition unit may have any configuration as long as it acquires product purchase information by the user.

In the above embodiment, the visit information is based on the position information transmitted from the user terminal 10, the position information of the vehicle 5 transmitted from the in-vehicle device 30, or the image information of the user 1 and the product 3 posted on the social networking service. Although the acquisition unit 524 acquires the visit information of the user 1 to the destination 4, the visit history of the user 1 to the destination 4 included in the outing schedule information acquired by the outing schedule information acquisition unit 521 is included. As long as the visit information is acquired, the visit information acquisition unit may have any configuration. For example, visit information may be acquired from a facility POS (point of sale) at a facility that is the destination 4 . Image information from a camera installed at the destination 4 may be acquired as visit information. Therefore, the user terminal is not limited to a mobile terminal capable of acquiring location information, and may be a terminal installed at user 1's home or workplace.

In the above embodiment, the privilege determining unit 525 determines to give the user 1 a privilege on the condition that the user 1 has visited the destination 4. may be determined. That is, if the product 3 is purchased according to the destination 4 of the planned going out, the purchase behavior is caused by the going out behavior, so the product purchasing behavior is linked to the going out behavior. Therefore, as long as the privilege to be granted to the user 1 is determined based on the purchase information acquired by the purchase information acquisition section 523, the privilege determination section may have any configuration. In the above embodiment, the privilege output unit 526 outputs the privilege determined to be given to the user 1 by the privilege determination unit 525 to the user terminal 10, but for example, another server device that manages the privilege , and the configuration of the privilege output unit is not limited to that described above.

The above description is merely an example, and the present invention is not limited by the above-described embodiments and modifications as long as the features of the present invention are not impaired. It is also possible to arbitrarily combine one or more of the above embodiments and modifications, and it is also possible to combine modifications with each other.

10 user terminal, 20 store terminal, 30 in-vehicle device, 50 server device, 53 storage unit, 100 benefit granting system, 521 outing schedule information acquisition unit, 522 product information output unit, 523 purchase information acquisition unit, 524 visit information acquisition unit, 525 privilege determination unit, 526 privilege output unit

Claims (11)

an outing schedule information acquisition unit that acquires outing schedule information for a user's destination;
a product information output unit that determines a product recommended to the user to purchase based on the outing schedule information acquired by the outing schedule information acquisition unit and outputs information on the product;
a purchase information acquisition unit that acquires purchase information of the product determined by the product information output unit by the user;
a benefit determination unit that determines a benefit to be given to the user based on the purchase information acquired by the purchase information acquisition unit;
a visit information acquisition unit that acquires visit information including a history of visits of the user to the destination included in the outing schedule information acquired by the outing schedule information acquisition unit;
The product information output unit determines a product to be used when the user visits the destination as a recommended product,
The privilege giving server, wherein the privilege determination unit determines the privilege based on the purchase information acquired by the purchase information acquisition unit and the visit information acquired by the visit information acquisition unit. In the privilege granting server according to claim 1,
further comprising a storage unit that stores information on products corresponding to each of a plurality of destinations and information on stores where the products can be purchased;
The product information output unit further determines, based on the product information and the store information stored in the storage unit, the product recommended for the user to purchase and the store where the product can be purchased. and store information. an outing schedule information acquisition unit that acquires outing schedule information for a user's destination;
a product information output unit that determines a product recommended to the user to purchase based on the outing schedule information acquired by the outing schedule information acquisition unit and outputs information on the product;
a purchase information acquisition unit that acquires purchase information of the product determined by the product information output unit by the user;
a benefit determination unit that determines a benefit to be given to the user based on the purchase information acquired by the purchase information acquisition unit;
a storage unit that stores information on products corresponding to each of a plurality of destinations and information on stores where the products can be purchased;
The product information output unit further determines, based on the product information and the store information stored in the storage unit, the product recommended for the user to purchase and the store where the product can be purchased. and store information. In the privilege granting server according to any one of claims 1 to 3,
The purchase information acquisition unit further acquires user information including information on the product purchase history of the user together with an identification ID of the user,
The privilege giving server, wherein the product information output unit determines the product recommended to the user for purchase based on the user information acquired by the purchase information acquisition unit. In the privilege granting server according to claim 1 or 2 ,
The privilege giving server, wherein the visit information acquisition unit acquires position information of a vehicle used by the user. In the privilege granting server according to claim 1 or 2 ,
The privilege giving server, wherein the visit information acquisition unit acquires position information of a user terminal carried by the user. In the privilege granting server according to claim 1 or 2 ,
The privilege granting server, wherein the visit information acquisition unit acquires image information of the user and the product purchased by the user, which is imaged together with the user and posted to a social networking service. In the privilege granting server according to any one of claims 1 to 7,
The product information output unit further outputs a visit deadline for the destination,
The privilege granting server, wherein the privilege determination unit determines the privilege when the user visits the destination within the visit time limit output by the product information output unit. In the privilege granting server according to any one of claims 1 to 8,
A privilege granting server, further comprising a privilege output unit that outputs the privilege determined by the privilege determination unit. a privilege granting server according to any one of claims 1 to 9;
a user terminal that is used by the user and that communicates with the privilege granting server and transmits the destination information;
A privilege granting system, comprising: a store terminal used in a store, communicating with the privilege granting server, and transmitting the purchase information acquired by the purchase information acquisition unit. The outing information acquisition unit acquires outing schedule information for the user's destination,
A product information output unit determines a product recommended to be purchased by the user based on the acquired outing schedule information, and outputs information on the product;
a purchase information acquisition unit acquires purchase information of the determined product by the user;
determining a privilege to be given to the user by a privilege determining unit based on the acquired purchase information;
Acquiring, by a visit information acquisition unit, visit information including the user's visit history to the destination included in the outing schedule information acquired by the outing information acquisition unit;
The product information output unit determines a product to be used when the user visits the destination as a recommended product,
The privilege giving method, wherein the privilege determination unit determines the privilege based on the purchase information acquired by the purchase information acquisition unit and the visit information acquired by the visit information acquisition unit.

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