JP6629655B2 - Campaign label and label continuum - Google Patents

Description

  The present invention relates to a campaign label or the like which is affixed to a beverage container or the like and is used as an application ticket for a lottery, a premium or the like.

2. Description of the Related Art Conventionally, campaign labels used as application tickets for lotteries, premiums, and the like have been used in various containers such as beverage containers and food containers in order to promote sales of products.
Typically, a one-layer campaign label and a two-layer campaign label are known.
The campaign label having a one-layer structure is, for example, a campaign display regarding a lottery or a prize application ticket is given to a label base formed in a circular or rectangular shape so as to be invisible from the front side, and the back side of the label base. On the side, an adhesive layer for sticking to an adherend is provided.
In the two-layer campaign label, the second label substrate is releasably laminated on the surface of the first label substrate, and the first label substrate or the second label substrate is placed on the surface of the second label substrate from the surface of the second label substrate. A campaign display is provided so as not to be visually recognized, and an adhesive layer to be attached to an adherend is provided on the back side of the first label base material (for example, Patent Document 1). In such a two-layer campaign label, a second label base material having the same shape and size as the first label base material is releasably adhered to the surface of the first label base material.

However, since the campaign label having the two-layer structure is composed of a laminate of two label base materials, it has high rigidity (small flexibility), and after being attached to the adherend, the edge thereof is gradually deteriorated. There is a possibility that it will rise from the adherend. In particular, when the adherend surface of the adherend is uneven, the edge of the campaign label is likely to rise after the attachment.
In this regard, by using a relatively thin label base material, the rigidity of the campaign label can be reduced. However, a campaign label having low rigidity is difficult to peel off from the separator, and wrinkles may be generated at the edge of the label when the campaign label is attached to an adherend.

JP 2006-058767 A

  SUMMARY OF THE INVENTION An object of the present invention is to provide a campaign label and a label continuum that can be stuck neatly to an adherend, and the edge of the campaign label hardly rises after being stuck to the adherend.

  The campaign label of the present invention includes a first base material having a pressure-sensitive adhesive layer laminated on the back surface thereof, and a second base material releasably laminated on the surface of the first base material, wherein the second base material is provided. A material extending to an edge on a first lateral side of the first substrate and an edge on a second side opposite to the first substrate in the lateral direction; Edge on the first side in the 45-degree direction with respect to the horizontal direction, edge on the second side opposite to the 45-degree direction of the first base, edge on the first side in the 135-degree direction with respect to the horizontal direction of the first base The second base material is not laminated on the portion and the edge of the first base material on the second side opposite to the 135-degree direction.

  In a preferred campaign label according to the present invention, the second base material further includes an edge on the first longitudinal direction of the first base material, and an edge on the second longitudinal direction opposite to the first base material. It extends to at least one edge of the part.

According to another aspect of the present invention, there is provided a label continuum.
The label continuum includes the campaign label and a strip-shaped separator having a release surface, and the campaign is formed on a release surface of the separator, with a lateral direction of the first base material being a longitudinal direction of the separator. The back surface of the first base material of the label is releasably attached.

ADVANTAGE OF THE INVENTION The campaign label of this invention is hard to lift an edge after sticking to an adherend, and can maintain the state stuck to the adherend stably for a long period of time.
Further, the campaign label of the present invention can be easily peeled off from the separator, and after peeling off, it can be stuck to an adherend neatly.

The top view which looked at the campaign label concerning a 1st embodiment from the surface side. An imaginary straight line is indicated by a dashed line. The top view which looked at the campaign label from the back side. FIG. 3 is a sectional view taken along line III-III in FIG. 1. FIG. 4 is a sectional view taken along line IV-IV of FIG. 1. FIG. 5 is a sectional view taken along line VV of FIG. 1. FIG. 6 is a sectional view taken along line VI-VI of FIG. 1. FIG. 4 is a side view of the label continuum according to the first embodiment. The top view which looked at the label continuous body from the surface side. It is a figure which shows the manufacturing process of a label continuous body, (a) is a side view of the strip | belt-shaped laminated body which laminated | stacked the 1st base material raw material and the 2nd base material raw material on a separator, (b) is the figure. FIG. 3C is a plan view showing a state after a first cut line is formed in the band-shaped laminate, and FIG. It is a figure which shows the manufacturing process of a label continuous body, (a) is a top view after forming the 2nd cut line in the 1st base material raw material of a band-shaped laminated body, (b) is the band-shaped laminated body. FIG. 3 is a side view when a part of the first base material is removed from FIG. The perspective view which shows the process of peeling a campaign label from a label continuous body. The front view of the container to which the campaign label was attached. The top view which looked at the same container from the upper part. The top view which looked at the campaign label concerning a 2nd embodiment from the surface side. FIG. 15 is a sectional view taken along line XV-XV in FIG. 14.

Hereinafter, the present invention will be described with reference to the drawings.
In the present specification, the horizontal direction refers to one direction in the plane of the label, the vertical direction refers to a direction perpendicular to the horizontal direction in the plane, and the 45-degree direction with respect to the horizontal direction is defined in the plane. A direction that intersects the horizontal direction at 45 degrees refers to a direction that intersects with the horizontal direction at 135 degrees in the plane (in other words, a direction that is orthogonal to the 45 degree direction). The plan view refers to viewing an object from a direction perpendicular to the surface. The description “PPP to QQQ” means “not less than PPP and not more than QQQ”.
It should be noted that the dimensions of components in each drawing are different from actual ones.

[First Embodiment]
<Campaign label>
1 to 6, the campaign label A of the present invention has a first base material 1 and a second base material 2 that is releasably laminated on the surface of the first base material 1.
The second base material 2 is not laminated on the entire surface of the first base material 1, and at the peripheral edge of the first base material 1, the portion where the second base material 2 is laminated and the second base material 2 And the part where is not laminated exists.
The campaign label A has a two-layer structure composed of two base materials at a portion where the second base material 2 is stacked on the first base material 1 and at an edge where the second base material 2 is not stacked. It has a one-layer structure composed of one base material (first base material 1).
Hereinafter, a portion in which the second base material 2 is laminated on the surface of the first base material 1 and formed of two base materials is referred to as a “two-layer portion”, and the second base material 2 is formed on the surface of the first base material 1. A portion that is not laminated and made of one base material may be referred to as a “one-layer portion”.

The first base material 1 and the second base material 2 are each formed of a flexible sheet material (the sheet material also includes a material generally called a film).
The materials of the first base material 1 and the second base material 2 are not particularly limited, and each independently includes, for example, paper such as plain paper and coated paper; synthetic paper such as polyester synthetic paper and polyolefin synthetic paper; A sheet material such as a synthetic resin film such as a base film, a polyolefin film or a polystyrene film; a foamed resin film such as a polyester foam film; In addition, the first base material 1 and the second base material 2 may be each independently used as a laminated body in which different or similar sheet materials (for example, the above-described papers) are laminated and bonded to be integrated. . The first substrate 1 and the second substrate 2 may be formed of the same type of sheet material, or may be formed of different sheet materials. For example, each of the first substrate 1 and the second substrate 2 is formed from a synthetic resin film such as a polyethylene terephthalate film. Alternatively, the first substrate 1 is formed from a synthetic resin film such as a polyethylene terephthalate film, and the second substrate 2 is formed from a foamed resin film such as a polyethylene terephthalate foamed resin or a synthetic paper such as polypropylene.

The first base material 1 and the second base material 2 may each independently use either a transparent sheet material or an opaque sheet material. The total light transmittance of the transparent sheet material is, for example, 70% or more, preferably 80% or more, and more preferably 90% or more. The total light transmittance refers to a value measured by a measuring method according to JIS K 7361 (a test method for total light transmittance of plastic-transparent material). When a transparent sheet material is used as the second base material 2, a concealing layer for concealing the campaign display is provided on the second base material 2 so that a campaign display described later cannot be visually recognized from the front side of the second base material 2. Is provided. A typical example of the concealing layer is a printing layer having a concealing effect such as a white ink or a silver ink.
Since the paper, the foamed resin film, and the synthetic paper are generally opaque sheet materials, when such a sheet material is used as the second base material 2, the concealing layer is not necessarily required.

The thicknesses of the first base material 1 and the second base material 2 are not particularly limited. The first substrate 1 and the second substrate 2 may have the same thickness, or one of them may be larger.
Since the flexibility of the one-layer portion is relatively large and the rigidity of the two-layer portion is relatively large, the thickness of the first base material 1 is preferably smaller than the thickness of the second base material 2. In this preferred case, the absolute value of the difference between the thickness of the first substrate 1 and the thickness of the second substrate 2 is, for example, more than zero and 70 μm or less, preferably 10 μm to 50 μm, more preferably 15 μm to 40 μm. In addition, the thickness of the first base material 1 is, for example, 10 μm to 50 μm, preferably 10 μm to 30 μm, and more preferably 10 μm to 25 μm. The thickness of the second base material 2 is, for example, 20 μm to 100 μm, preferably 30 μm to 70 μm, and more preferably 35 μm to 60 μm.

Various indications are given on the first base material 1 and the second base material 2. The display is usually formed by printing.
The display includes at least a lottery, prize application qualification information such as a prize application ticket, and a campaign display such as a specific character display. As a display other than the campaign display, there is a conventional design display generally applied to a label. Examples of the customary design display include a picture, a trademark, and product provider information on the product. Various displays such as a campaign display and a customary design display and a printed layer representing the display are not shown. If necessary, a protective layer is formed on the print layer using a varnish or the like, but this protective layer is not shown.

  The campaign display is performed on at least one of the first base material 1 and the second base material 2. When the campaign display is performed on the first base material 1, the display is performed on the first base material 1 corresponding to the two-layered portion so as to be visible from the front side of the first base material 1. For example, when a transparent sheet material is used as the first base material 1, a campaign display is printed on the back or front surface of the first base material 1, and an opaque sheet material is used as the first base material 1. , A campaign display is printed on the surface of the first base material 1. When the campaign display is performed on the second base 2, the display is performed so as to be visible from the back side of the second base 2. For example, when an opaque sheet material is used as the second base material 2, a campaign display is printed on the back surface of the second base material 2, and when a transparent sheet material is used as the second base material 2, A concealing layer is provided on the second base material 2 so that a campaign display is printed on the front or back surface of the second base material 2 and the display is concealed.

The campaign display provided on at least one of the first base material 1 and the second base material 2 is performed by the second base material 2 (or, when the second base material 2 is transparent, the concealing layer). It is concealed and cannot be seen from the front side of the second substrate 2. Then, when the second base material 2 is separated from the first base material 1, the campaign display can be visually recognized from the front surface of the first base material 1 and the back surface of the second base material 2.
Note that the customary design display may be provided on one of the first base material 1 and the second base material 2, or may be provided on both. When the conventional design display is provided on the first base 1, the display is provided on the first base 1 so as to be visible from at least the surface side of the first base 1. When the conventional design display is provided on the second base 2, the display is provided on the second base 2 so as to be visible from at least one of the front side and the back side of the second base 2.

  The shape of the first base material 1 in plan view is not particularly limited, and is, for example, a shape having a curve over the entire circumference, such as a substantially circular shape or a substantially elliptical shape in plan view; a substantially rectangular shape, a substantially triangular shape, or a substantially hexagonal shape. And the like; a shape obtained by combining these; and the like. The rectangular shape includes a rectangular shape and a square shape. Here, in the present specification, “substantially” in the shape means a shape allowed in the technical field to which the present invention belongs. For example, the “substantially” of a substantially circular shape and a substantially elliptical shape includes a shape in which a part of an arc is expanded or depressed, a shape in which a part of an arc is slightly straight or oblique. In addition, the “substantially” of a substantially polygonal shape such as a substantially rectangular shape, a substantially triangular shape, and a substantially hexagonal shape is a shape in which a corner is chamfered, a shape in which a part of a side is slightly expanded or depressed, and a side is slightly A curved shape is included.

The first base material 1 has an edge Z1 on the first side in the 45-degree direction with respect to the horizontal direction, an edge Z2 on the second side opposite to the 45-degree direction, and an edge on the first side in the 135-degree direction with respect to the horizontal direction. It is chamfered at W1 and a second side edge W2 opposite to the 135 degree direction, and is preferably formed into a shape having a curve at those edges Z1, Z2, W1, W2, and more preferably. Is formed in a shape having a curve over the entire circumference, such as a substantially circular shape or a substantially elliptical shape in plan view. In the illustrated example, the first substrate 1 is formed in a substantially circular shape in plan view.
The size of the first substrate 1 is not particularly limited, and can be appropriately set according to the adherend. For example, first substrate 1 ⁽ⁱⁿ a substantially circular shape in plan view, a diameter 10Mm～40mm, preferably a diameter of about 15mm~30mm) 60mm ² ~1300mm 2 is formed to the size of the.

On the back surface of the first base material 1, an adhesive layer 31 to be attached to an adherend is laminated. Hereinafter, the pressure-sensitive adhesive layer provided on the back surface of the first base material 1 to be attached to the adherend is referred to as “first pressure-sensitive adhesive layer 31”. The first adhesive layer 31 is formed by providing an adhesive such as a pressure-sensitive adhesive or a heat-sensitive adhesive on the back surface of the first substrate 1. The pressure-sensitive adhesive is an adhesive having an adhesive force at room temperature and a long-lasting adhesive force, and is widely used in conventionally known tack labels. The heat-sensitive adhesive is an adhesive that does not exhibit adhesiveness at room temperature, exhibits adhesive strength when heated, and has a long-lasting adhesive strength. The adhesive may be transparent, translucent or non-transparent.
The first pressure-sensitive adhesive layer 31 only needs to be provided over the entire back surface of the first base material 1. For example, other than the constitution in which the pressure-sensitive adhesive is continuously formed in the surface direction as shown in the drawing. Alternatively, a configuration in which the pressure-sensitive adhesive on the back surface of the first base material 1 forms a myriad of small dots and is densely dotted.
When a printing layer showing the above-mentioned various indications is provided on the back surface of the first base material 1, the first pressure-sensitive adhesive layer 31 is provided on the back surface of the printing layer. In other words, the first pressure-sensitive adhesive layer 31 is provided on the lowermost surface of the first base material 1.
The thickness of the first pressure-sensitive adhesive layer 31 is not particularly limited, but is, for example, 10 μm to 30 μm.

On the other hand, a release layer 33 is laminated on the surface of the first substrate 1. The release layer 33 is formed by applying a release agent such as silicone to the surface of the first substrate 1. The release layer 33 preferably has a configuration in which the release agent continuously forms a layer in the surface direction, as in the illustrated example. In the case where a printed layer representing the above-mentioned various indications is provided on the surface of the first base material 1, the release layer 33 is provided on the surface of the printed layer. In other words, the release layer 33 is provided on the outermost surface of the first base 1.
The thickness of the release layer 33 is not particularly limited, but is, for example, 1 μm to 10 μm.

The second substrate 2 is laminated on the surface of the first substrate 1. The size of the second base 2 in plan view is smaller than the size of the first base 1 in plan view. The second base material 2 is not laminated on the entire surface of the first base material 1, and one layer portion and two layer portions are flat on the edge of the first base material 1. They are present alternately in the viewing direction.
Specifically, the second base member 2 includes an edge portion X1 on the first side in the horizontal direction of the first base member 1 and an edge portion X2 on the second side that is the opposite side of the first base member 1 in the horizontal direction. And further extends to an edge Y1 on the first side in the vertical direction of the first base member 1 and an edge Y2 on the second side which is the opposite side of the first base member 1 in the vertical direction. Are present.

On the other hand, the second base member 2 has an edge portion Z1 on the first side in the 45-degree direction with respect to the lateral direction of the first base member 1, and an edge portion on the second side opposite to the 45-degree direction in the first base member 1. Z2, the edge W1 on the first side in the 135-degree direction with respect to the lateral direction of the first base 1 and the edge W2 on the second side of the first base 1 on the opposite side in the 135-degree direction are not stacked. . Hereinafter, the 45-degree direction with respect to the horizontal direction and the 135-degree direction with respect to the horizontal direction are simply referred to as “45-degree direction” and “135-degree direction”.
In other words, the second base member 2 includes a 45-degree direction first side edge Z1 and a 45-degree direction second side edge Z2, and a 135-degree direction first side edge on the surface of the first base material 1. The portions are stacked except for the portion W1 and the edge W2 on the second side in the 135-degree direction.

Here, the edge X1 on the first side in the horizontal direction is, as shown in FIG. 1, a first base material where one virtual straight line (virtual straight line in the horizontal direction) passing through the center of gravity O of the first base material 1 intersects. One of the two edges a1 and a2 is a portion including the edge a1 on one side, and the edge portion X2 on the second side in the lateral direction is a portion including the edge a2 on the opposite side.
The edge Y1 on the first side in the vertical direction is a first base crossing another virtual straight line (vertical virtual straight line) passing through the center of gravity O of the first base material 1 and orthogonal to the horizontal virtual straight line. Of the two edges b1 and b2 of the material 1, it is a portion including the edge b1 on one side, and the edge Y2 on the second side in the vertical direction is a portion including the edge b2 on the opposite side.

The edge Z1 on the first side in the 45-degree direction is defined by another virtual straight line (a virtual straight line in the 45-degree direction) passing through the center of gravity O of the first base material 1 and forming 45 degrees with the horizontal virtual straight line. Of the two edges c1 and c2 of the first base material 1 that intersect, it is a portion including the edge c1 on one side, and the edge Z2 on the second side in the 45-degree direction is a portion including the edge c2 on the opposite side. .
An edge W1 on the first side in the 135-degree direction is formed by another virtual straight line (virtual straight line in the 135-degree direction) passing through the center of gravity O of the first base material 1 and forming 135 degrees with the horizontal virtual line. Of the two edges d1 and d2 of the first base material 1 that intersect, it is a portion including the edge d1 on one side, and the edge W2 on the second side in the 135-degree direction is a portion including the edge d2 on the opposite side. .
The edges a1 to d2 of the first base material 1 where the respective virtual straight lines intersect are conceptually points, and the portion including each edge conceptually necessarily includes its edge (point). This is a partial region including the edge and extending to the surface of the first base material 1.
The first edge X1 in the horizontal direction, the second edge X2 in the second horizontal direction, the first edge Y1 in the vertical direction, the second edge Y2 in the vertical direction, and the first edge 45 ° in the direction. Z1, the edge Z2 on the second side in the 45-degree direction, the edge W1 on the first side in the 135-degree direction, and the edge W2 on the second side in the 135-degree direction do not intersect with each other, and are conceptually independent from each other. I have.

In the illustrated example, the second base 2 has an edge Z1 on the first side in the 45-degree direction of the first base 1, an edge Z2 on the second side in the 45-degree direction, and an edge W1 on the first side in the 135-degree direction. , And four edges e1, e2, e3, and e4 that are recessed inward from the edges of the first base material 1 at the edge W2 on the second side in the 135-degree direction. The four edges e1, e2, e3, and e4 of the second base member 2 are formed in a substantially L shape in plan view. Therefore, in the illustrated example, the edge Z1 on the first side in the 45-degree direction of the first base material 1, the edge Z2 on the second side in the 45-degree direction, the edge W1 on the first side in the 135-degree direction, and the 135-degree direction The edge W2 on the second side is a one-layer portion, and these edges Z1, Z2, W1, W2 are substantially triangular in plan view.
Here, the horizontal length of the two-layer portion of the campaign label A is the maximum between two edges a1 and a2 where one virtual straight line passing through the center of gravity O of the first base material 1 intersects. Further, the horizontal length of the two-layer portion of the campaign label A gradually decreases toward the edge b1 or the edge b2 where another virtual straight line orthogonal to the horizontal virtual straight line intersects.

On the back surface of the second substrate 2, an adhesive layer 32 to be attached to the first substrate 1 is laminated. Hereinafter, the pressure-sensitive adhesive layer for attaching the second base material 2 to the first base material 1 is referred to as “second pressure-sensitive adhesive layer 32”. The second adhesive layer 32 is formed by providing an adhesive such as a pressure-sensitive adhesive or a heat-sensitive adhesive on the back surface of the second substrate 2. The pressure-sensitive adhesive forming the second pressure-sensitive adhesive layer 32 may be transparent, translucent, or non-transparent. However, when a campaign display is performed on the second substrate 2, the display is performed on the second substrate 2. The second pressure-sensitive adhesive layer 32 is made of a transparent or translucent material so that the second pressure-sensitive adhesive layer 32 can be visually recognized from the back surface side.
The second pressure-sensitive adhesive layer 32 only needs to be provided over the entire back surface of the second base material 2. For example, in addition to the configuration in which the pressure-sensitive adhesive forms a layer continuously in the surface direction as shown in the drawing. Alternatively, the pressure-sensitive adhesive on the back surface of the second base material 2 may be in a number of small dots and densely scattered.
When a printed layer showing the above-mentioned various indications is provided on the back surface of the second base material 2, the second adhesive layer 32 is provided on the back surface of the printed layer. In other words, the second pressure-sensitive adhesive layer 32 is provided on the lowermost surface of the second base material 2.
The thickness of the second pressure-sensitive adhesive layer 32 is not particularly limited, but is, for example, 10 μm to 30 μm.
Since the release layer 33 is provided on the surface of the first substrate 1, the second substrate 2 laminated on the release layer 33 via the second adhesive layer 32 is attached to the first substrate 1. On the other hand, it is peelably adhered. Note that "peelable" means that it can be peeled off by human power.

<Continuous label>
The campaign label A may be provided in the form of one sheet at a time, but is usually provided in the form of a label continuum B in which a plurality of the labels are pasted on the separator 5.
7 and 8 show a label continuum B. FIG.
The label continuum B includes the campaign label A and a separator 5 having a release surface.
The separator 5 has a band shape (elongated rectangular shape) in plan view. The surface of the separator 5 is a release surface. The release surface is constituted by the surface of the release layer laminated on the surface of the base material constituting the separator 5. The release layer (not shown) is formed by applying a release agent as exemplified in the campaign label A to the surface of the separator substrate. The separator substrate is formed from a flexible sheet material, and for example, the above-described paper, synthetic paper, synthetic resin film, or the like can be used.

The campaign label A is attached such that the back surface of the first pressure-sensitive adhesive layer 31 (not shown in FIGS. 7 and 8) can be peeled off from the peeling surface. A plurality of campaign labels A are affixed side by side at intervals in the longitudinal direction of the separator 5. Note that the present invention is not limited to the case where the campaign labels A are attached at intervals, and a plurality of campaign labels A may be attached such that the edges of adjacent campaign labels A are in contact with each other (not shown).
In the illustrated example, a plurality of campaign labels A are affixed in a row in the short direction of the separator 5 in a row, but in two or more examples in the short direction of the separator 5 and in each row. They may be attached side by side in the longitudinal direction (not shown).
The direction of the campaign label A is not particularly limited, but it is preferable to attach the campaign label A with the horizontal direction or the vertical direction being substantially parallel to the longitudinal direction of the separator 5. In the illustrated example, a plurality of campaign labels A are affixed side by side on the release surface of the separator 5 with the lateral direction of the first base material 1 substantially parallel to the longitudinal direction of the separator 5.
As shown in FIG. 7, the continuous label body B is usually stored and transported in a rolled state, and is pulled out in the longitudinal direction at the time of use.

<Production method of campaign label and label continuum>
The campaign label A and the label continuum B can be manufactured, for example, as follows.
As shown in FIG. 9A, a strip-shaped laminate 6 in which the first base material 11 and the second base material 21 are stacked on the release surface of the separator 5 is prepared. In addition, a printing layer, an adhesive layer, a release layer, and the like are not shown.
The first base material 11 and the second base material 21 are formed in the same band shape in plan view as the separator 5. The first pressure-sensitive adhesive layer 31 is provided on the back surface of the first base material 11, and the release layer 33 is provided on the surface of the first base material 11. The second pressure-sensitive adhesive layer 32 is provided on the back surface of the second base material 21. Therefore, the first substrate 11 is releasably attached on the separator 5, and the second substrate 21 is releasably attached on the first substrate 11.
The first base material 11 and the second base material 21 are materials for forming the first base material 1 and the second base material 2 of the campaign label A. Various indications corresponding to one campaign label A are repeatedly printed on the first base material 11 and the second base material 21 at predetermined intervals in the longitudinal direction.

Next, as shown in FIG. 3B, a first cut line 71 is formed only in the second base material web 21 in the strip-shaped laminate 6. The first cut line 71 is a cut penetrating the front and back surfaces of the second base material 21, and the second base material 21 is divided at the first cut line 71. The plurality of first cut lines 71 are formed at predetermined intervals in the longitudinal direction.
Each of the first cut lines 71 includes four edge cuts 711 having the same shape (for example, substantially L-shape) as the four edges e1, e2, e3, and e4 of the second base material 2 and the outside of the edge cuts 711. An extended cut 712 extending outward from the end. The first cut line 71 forms a closed ring by connecting the outer ends of the adjacent extension cuts 712 to each other.

  As shown in FIG. 3C, a region 28 surrounded by the first cut line 71 (hereinafter, a region of the second base material 21 surrounded by the cut line is referred to as an “inner region 28”). Except for, the second base material 21 is separated from the first base material 11 and removed. In FIG. 2B, a region to be removed in the second base material 21 is shaded.

Next, as shown in FIG. 10A, the inner region 28 remaining on the first base material 11 and the first base material 11 have the same peripheral shape as that of the first base material 1. A second cut line 72 having a shape (for example, a substantially circular shape) is formed. The second cut line 72 is formed so as to intersect the outer ends of all the cut lines 711 of the first cut line 71. Therefore, the inner area 28 is divided into the area 29 surrounded by the extended cut 712 and the second cut line 72 and the other area.
In FIG. 9A, of the inner area 28, the area 29 surrounded by the extended cut 712 and the second cut line 72 is hatched.

Finally, as shown in FIG. 2B, the first substrate 11 is peeled off from the separator 5 except for the region surrounded by the second cut line 72 and removed.
A region 29 surrounded by the extended cut 712 and the second cut line 72 in the inner region 28 is attached to a region of the first base material 11 to be removed. It is removed together with the material blank 11.
In this way, a label continuum B in which a plurality of campaign labels A are stuck on the separator 5 as shown in FIG. 8 is obtained.

<Use of campaign label>
The campaign label A is used by being attached to an adherend surface of an adherend.
The adherend refers to an object to which the campaign label A is attached, and the adhered surface refers to a surface to which the campaign label A is attached.
The adherend is not particularly limited, and various containers such as a cup-type container, a bottle-type container storing beverages and the like, a container storing cosmetics and the like, and a container storing seasonings and foods are typically used. Is exemplified. However, the adherend is not limited to the container in which the contents are stored, and may be a product itself such as a mechanical part.
The adherend surface of the adherend may be planar, angular, or curved. In addition, the adhered surface may have fine irregularities that cannot be confirmed visually and tactilely, or may have small irregularities that cannot be visually confirmed but can be confirmed tactilely, or It may have large irregularities that can be confirmed visually and tactilely.

Attachment of the campaign label A to the adherend may be performed manually, but is preferably performed mechanically because continuous and efficient attachment can be performed.
When mechanically performed, a labeling device (device for attaching a label to an adherend) is used.
For example, the label continuum B of the present invention is loaded into a labeling device, and the label continuity B is fed in the longitudinal direction. The campaign label A is peeled off from the surface of the separator 5 by being bent so as to be inclined with respect to the separator 5, and the campaign label A is attached to the adherend sequentially sent.
Specifically, as shown in FIG. 11, the label continuum B is transported in the longitudinal direction with the first side in the longitudinal direction of the label continuity B (the first lateral side of the campaign label A) at the top. The label continuous body B wound on the roll as described above is pulled out, and the label continuous body B is conveyed to the downstream side of the line of the labeling device with the first side in the longitudinal direction at the top.

The label continuum B is sent to the peeling section 8 of the labeling device. The peel portion 8 is arranged in the middle of the transport of the label continuous body B.
The peel portion 8 is, for example, a plate-like body formed in a triangular shape in a side view. The surface of the peel portion 8 is flat, and the tip portion 8a of the peel portion 8 may be pointed, but is preferably formed in an arc shape as shown.
The label continuous body B is conveyed along the surface of the peel portion 8 with the back surface of the separator 5 facing the surface of the peel portion 8, and only the separator 5 is formed at the tip 8 a of the peel portion 8. It is taken to the back side of. The separator 5 is bent so as to be inclined with respect to the back surface of the separator 5 according to the angle of the tip 8 a of the peel portion 8.
When the separator 5 is bent at the tip 8a of the peel portion 8, the edge of the campaign label A stuck on the separator 5 peels off from the separator 5, and further, the entire campaign label A peels off from the separator 5.
In particular, since the campaign label A has a two-layered portion at the edge X1 on the first side in the horizontal direction, the rigidity is large in that portion, and when the separator 5 is bent at the peeling portion 8, the campaign label A becomes the separator. 5, it is difficult to follow the bending of the campaign label 5, and the campaign label A is surely peeled off from the separator 5.
In addition, the separator 5 after the campaign label A is peeled off is wound up on a collection roll (not shown).

By attaching the peeled campaign label A to the adherend surface of the adherend via the first pressure-sensitive adhesive layer 31, a package C as shown in FIGS. 12 and 13 is obtained. In addition, it is preferable that the campaign label A is attached such that the two-layer portion such as the edge X1 on the first side in the lateral direction comes into contact with the adherend first.
The package C includes a container 9 (adherend) having a body portion 91 and a cap portion 92, and a campaign label A attached to the body portion 91 of the container 9 via the first adhesive layer 31. Have. The trunk 91 has a curved surface, and the campaign label A is affixed to the curved surface.
The direction in which the campaign label A is attached to the curved surface is not particularly limited. For example, as in the illustrated example, the campaign label A may be affixed so that the horizontal direction is the circumferential direction of the curved surface. Although not particularly shown, the vertical direction, the 45-degree direction, or the 135-degree direction of the campaign label A is the curved surface. May be attached so as to be in the circumferential direction.

The campaign label A according to the present invention includes the edge Z1 on the first side in the 45-degree direction, the edge Z2 on the second side in the 45-degree direction, and the edge W1 on the first side in the 135-degree direction, and 135 of the first base material 1. Since the edge W2 on the second side in the direction of direction is a single layer portion and the rigidity is small and soft at those edges, it is possible to effectively prevent the label from peeling off from the edge of the label with time after being attached to the adherend. Can be prevented.
In the campaign label A, the edge X1 on the first side in the horizontal direction and the edge X2 on the second side in the horizontal direction are formed as two layers, and the edges have high rigidity. Peeling can be reliably performed, wrinkles and the like can be prevented from being generated when the campaign label A is attached to the adherend, and the campaign label A can be adhered to the adherend neatly.

  The present invention is not limited to the above-described first embodiment, and can be appropriately changed in design. Hereinafter, other embodiments of the present invention will be described, but the description of the same configuration as the first embodiment will be omitted, and the terms and reference numerals may be used.

[Second embodiment]
In the first embodiment, the entire second substrate 2 is detachably adhered to the first substrate 1. However, the second substrate 2 is strongly adhered to the first substrate 1 in a part of the second substrate 2. It may be.
For example, as shown in FIGS. 14 and 15, the second base material 2 is formed by a first base material 27 at a portion 27 of the lateral first edge X1 and a portion 27 of the second lateral edge X2. 1 may be strongly adhered. In FIG. 14, a dense vertical line is added to the strongly adhered portion 27 in order to clearly show the portion.

As a method of partially and strongly bonding as described above, as shown in FIG. 15, a non-processed portion is provided in a part of the release layer 33. The non-processed portion is a portion where no release layer is formed. In such a non-processed portion, since the second pressure-sensitive adhesive layer 32 directly adheres to the surface of the first base material 1, the non-processed portion strongly adheres to the portion 27. .
By strongly bonding the second base material 2 to the first base material 1 at the relatively small portion 27, the second base material 2 is carelessly wound during storage and transportation of the campaign label A, for example. Can be prevented. Since the strongly adhered portion 27 is relatively small, it does not hinder the consumer from turning over the second base material 2 to view the campaign display.
Further, for example, a non-processed portion may be provided at the edge Y1 on the first side in the vertical direction of the first base 1 so that the second base 2 can be opened from the edge Y2 on the second side in the vertical direction.

[Third embodiment]
In the first embodiment, the first base 1 has an edge Z1 on the first side in the 45-degree direction, an edge Z2 on the second side in the 45-degree direction, an edge W1 on the first side in the 135-degree direction, and 135 degrees. Although the edge W2 on the second side in the direction is a single-layer portion, the edge Y1 on the first side in the vertical direction may also be a single-layer portion, or the first side in the vertical direction. Edge Y1 and the edge Y2 on the second side in the vertical direction may also be a single layer portion.

[Fourth embodiment]
In the first embodiment, the second base material 2 is formed by providing the release layer on the top surface of the first base material 1 and the second adhesive layer 32 on the bottom surface of the second base material 2. Although it is laminated on the material 1 so as to be peelable, for example, a second adhesive layer 32 may be provided on the outermost surface of the first substrate 1 and a release layer may be provided on the lowermost surface of the second substrate 2. In this case as well, the second base material 2 can be similarly peelably laminated.

A Campaign label B Label continuum 1 First base material 2 Second base material X1 Lateral first side edge X2 Lateral second side edge Y1 Vertical first side edge Y2 Vertical second side Edge Z1 45-degree direction first side edge Z2 45-degree direction second side edge W1 135-degree direction first side edge W2 135-degree direction second side edge 5 Separator

Claims (3)

A first base material having a pressure-sensitive adhesive layer laminated on the back surface thereof, and a second base material releasably laminated on the surface of the first base material,
The second substrate extends to an edge on the first side in the lateral direction of the first substrate, and an edge on the second side that is the opposite side of the first substrate in the lateral direction,
Edge on the first side in a 45-degree direction with respect to the lateral direction of the first base, edge on the second side opposite to the 45-degree direction in the first base, 135-degree direction with respect to the lateral direction of the first base A campaign label, wherein the second base material is not laminated on the first side edge and the second side edge opposite to the 135-degree direction of the first base material.   The second base further includes an edge on the first side in the vertical direction of the first base and at least one edge of an edge on the second side opposite to the first base in the vertical direction. The campaign label according to claim 1, wherein the campaign label extends to a part. A campaign label according to claim 1 or 2, and a strip-shaped separator having a release surface,
A label continuum, wherein a back surface of the first base material of the campaign label is releasably attached to a release surface of the separator, with a lateral direction of the first base material being a longitudinal direction of the separator.

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