JP7384716B2 - multilayer labels - Google Patents

Description

The present invention relates to a multilayer label that is used by being attached to a product such as a beverage container, and particularly to a multilayer label that can be suitably used as a campaign label.

Conventionally, multilayer labels have been affixed to various products such as beverage containers and food containers. A multilayer label is a label in which two or more base materials are laminated and attached to a product via an adhesive surface. Such multilayer labels are used as campaign labels for product sales promotion, character labels displaying characters, pharmaceutical labels for identifying pharmaceutical products, and the like.
For example, the campaign label is used as an application ticket for prizes such as lottery tickets and prizes.
As campaign labels, typically, labels with a single layer structure and labels with a structure of two or more layers (multilayer structure) are known.
For example, a single-layer label has a circular or rectangular base material on which prize entry displays such as lottery tickets, gift certificates, and points are displayed on the base material in such a way that they cannot be seen from the surface of the base material. An adhesive surface for attaching to an adherend is provided on the back side.
For single-layer campaign labels, the purchaser peels off the label, checks the hidden prize entry display, and according to that information, attaches the label to a document such as a postcard and sends it to the product provider. You can apply for the sweepstakes by doing so.

A campaign label with a multilayer structure (multilayer label), for example, has an upper base material removably laminated on the surface of a lower base material, and a label that is attached to the homepage on the surface of the lower base material so that it cannot be visually seen from the surface of the upper base material. A two-dimensional code to be accessed is displayed, and an adhesive surface for attaching to an adherend is provided on the back surface of the lower base material (for example, Patent Document 1).
Regarding such a campaign label, a purchaser can apply for a prize by peeling off the upper base material from the lower base material, reading the two-dimensional code using a smartphone or the like, and accessing the homepage of the product provider or the like.

JP2006-058767A

In the market, there are buyers who wish to apply for the sweepstakes by pasting a label on a document and sending it (hereinafter, this method of applying for the sweepstakes is referred to as "label-sending application"), and buyers who wish to enter the sweepstakes by attaching a label to a document and sending it. There are purchasers who wish to apply for the sweepstakes (hereinafter, such a sweepstakes application method will be referred to as "HP access type application"). In this regard, in the multi-layered campaign label, by displaying a prize entry display such as a lottery on the surface of the upper base material, it is possible to satisfy the needs of both purchasers of label-sending type applications and HP access type applications.
In other words, a purchaser who wishes to submit an application by sending a label will peel off the multi-layered campaign label from the product, attach it to a document such as a postcard, and send it, while a purchaser who wishes to apply by submitting a website will remove the upper base material. Peel it off and read the two-dimensional code using a smartphone or other device to access the homepage. A campaign label that allows for label sending-type applications and HP access-type applications can meet the needs of various buyers.

A campaign label (multilayer label) suitable for label-sending type applications preferably has a small area so that the label can be attached to documents such as postcards. On the other hand, in addition to displaying sweepstakes entries such as lottery tickets, labels must also display product names, explanatory notes, etc. In order to display information other than sweepstakes entries, campaign labels are relatively Preferably, the area is large.
Therefore, it is desirable that the campaign label has a relatively large area when the product provider provides it to the purchaser, and it is desirable that the campaign label can be reduced in size as needed when the purchaser obtains the label.
In addition to campaign labels, which are labels used for sweepstakes applications, multilayer labels used for other purposes, such as the character labels and pharmaceutical labels mentioned above, are also relatively large in area at the provision stage, and are not available for purchase. It is desirable to be able to change the area to a smaller one as needed once the person obtains it.

Furthermore, if a single campaign label is used for both label-sending applications and website-access applications, it is possible that buyers may apply to the sweepstakes twice (double application) by mistake or for fraudulent purposes. . For this reason, it is necessary to devise ways to make it difficult to make double applications, and to make it possible for product providers to detect double applications.

A first object of the present invention is to provide a multilayer label which is a relatively large area label at the provision stage and which can be made into a small label if required.
A second object of the present invention is to provide a multilayer label that has a relatively large area at the provision stage, but can be made into a small label when submitting a label submission type application.
A third object of the present invention is to prevent double applications of label sending type applications and HP access type applications, and to provide a multilayer label that can be easily discovered in the case of double applications.

The multilayer label of the present invention includes a multilayer base material having a lower base material having an adhesive surface on the back surface, an opaque upper base material laminated on the front side of the lower base material, and a multilayer base material having a perforation line provided and penetrating through the thickness direction of the multilayer base material, and a non-peelable area in which the upper base material is irremovably adhered to one edge of the lower base material; a peeling area that is a region other than the area and is releasably adhered to the surface of the lower base material, and a first indication is a peeling area of the lower base material that corresponds to the peeling area of the upper base material. The second display is visible from at least one of the front surface and the back surface of the peeled area of the upper base material, and the second display is visible from the surface of the upper base material, and the perforation line is provided at a position where the multilayer base material can be divided into two parts: a first piece including the non-peeling area and the second display, and a second piece not including the non-peeling area and the second display.

The multilayer label is provided with a perforation line at a position that can divide the multilayer base material into two parts: a first piece that includes a non-peelable area and the second display, and a second piece that does not include the non-peelable area and the second display. There is. Since the multilayer label has a first piece and a second piece at the stage of providing a product, it has a relatively large area. On the other hand, a purchaser who has purchased a product can obtain a small label by dividing the multilayer label into a first piece and a second piece using perforation lines, if necessary.

In the first preferred multilayer label of the present invention, the lower base material is formed into a substantially rectangular shape in plan view, an adhesive surface and a non-adhesive surface are provided on the back surface of the lower base material, and the adhesive surface is , the non-adhesive surface is provided at least in the four corners of the lower base material and in the vicinity of both ends of the perforation line of the first piece, and the non-adhesive surface is other than the adhesive surface of the first piece. It is set in.
In the second preferred multilayer label of the present invention, a cut is formed in the upper base material to serve as a starting point for dividing the upper base material when the peeling region is peeled off.

In a third preferred multilayer label of the present invention, the first display includes information for applying for a sweepstakes by accessing a specific URL, and the second display includes information for applying for a sweepstakes by sending documents. include.
Said third preferred multilayer label can be used as a campaign label.

Further, in the fourth preferred multilayer label of the present invention, the first display includes a two-dimensional code and a serial number, and the perforation line does not cross the second display and the serial number and includes the two-dimensional code. It is located at a crossing position.
The fourth preferred multilayer label is provided at a position where the perforation line does not cross the second display and the serial number, but crosses the two-dimensional code. For this reason, after the multilayer label is divided along the perforations, the two-dimensional code is partially cut, making it difficult to apply using the HP access method. Therefore, it is possible to prevent the purchaser from making a double application of the label sending type application and the HP access type application.

The multilayer label of the present invention has a relatively large display area and can be divided along perforations, so it can be changed to a smaller label if necessary.
Furthermore, the preferred multilayer label of the present invention can be suitably used as a campaign label. In particular, for multi-layer labels where the perforation line does not cross the second display and serial number, but also crosses the two-dimensional code, whether or not there is a double application for both label sending type application and HP access type application. It becomes easier to identify.

FIG. 1 is a plan view of the multilayer label according to the first embodiment, viewed from the front side. A plan view of the same multilayer label seen from the back side. FIG. 2 is a cross-sectional view taken along line III-III in FIG. 1; FIG. 2 is a cross-sectional view taken along the line IV-IV in FIG. 1. A plan view of the separated lower base material and upper base material arranged side by side and viewed from the surface side. FIG. 3 is a cross-sectional view showing the multilayer label with the peeling region of the upper base material peeled off. FIG. 2 is a cross-sectional view showing a multilayer label divided into two along a perforation line. FIG. 1 is a front view showing one embodiment of a labeled product in which a multilayer label is attached to the product. (a) is a front view showing the process of dividing the multilayer label using perforations, and (b) is a front view after dividing the multilayer label into a first piece and a second piece. (a) is a front view of the first piece, and (b) is a front view of the first piece showing a state in which the upper base material is peeled off from the lower base material. FIG. 3 is a front view of the labeled product with the peeling area of the upper base material of the multilayer label peeled off. (a) is a front view showing a modified example of a labeled product, and (b) is a right side view thereof. FIG. 7 is a plan view of a multilayer label according to a second embodiment, viewed from the front side. FIG. 7 is a plan view of a multilayer label according to a third embodiment, viewed from the front side. 15 is a sectional view taken along line XV-XV in FIG. 14. FIG.

Embodiments of the present invention will be described below with reference to the drawings.
In this specification, the numerical range expressed as "lower limit X to upper limit Y" means greater than or equal to the lower limit value X and less than or equal to the upper limit value Y. If a plurality of numerical ranges are listed separately, it is possible to select an arbitrary lower limit value and an arbitrary upper limit value and set "any lower limit value to an arbitrary upper limit value".
Note that the dimensions, thickness, scale ratio, etc. in each figure are different from the actual ones.

[First embodiment]
<Multilayer label>
1 to 4, the multilayer label A of the present invention has a multilayer base material in which two or more base materials are laminated.
The multilayer label A of the present invention is used by being attached to an adherend (any product, etc.).
In particular, the multilayer label A of the present invention can be suitably used as a campaign label. A campaign label is a label that can be used to apply for sweepstakes such as lottery tickets and prizes.

The multilayer base material has a lower base material 1 and an upper base material 2 laminated on the surface of the lower base material 1. The multilayer base material may be one in which three or more base materials are laminated, if necessary.
An adhesive surface is provided on the back surface of the lower base material 1 (the back surface of the multilayer base material). The multilayer label A is attached to an adherend via the adhesive surface provided on the back surface of the lower base material 1. The entire back surface of the lower base material 1 may be an adhesive surface, or the back surface of the lower base material 1 may have an adhesive surface and a non-adhesive surface. In this embodiment, the back surface of the lower base material 1 is provided with an adhesive surface and a non-adhesive surface. Here, in this specification, the adhesive surface refers to a surface that can be releasably attached to an adherend and can be reattached after being peeled off, and is usually composed of the exposed surface of an adhesive layer. The non-adhesive surface refers to a surface that cannot be substantially attached to an adherend. "Substantially unable to adhere to the adherend" includes not only cases where the adhesive does not adhere to the adherend but also cases where the adhesive adheres to the adherend with an extremely weak adhesive force.

The lower base material 1 and the upper base material 2 constituting the multilayer base material are each formed from a flexible sheet material (the sheet material also includes what is generally called a film).
The materials of the lower base material 1 and the upper base material 2 are not particularly limited, and each independently includes, for example, paper such as plain paper and coated paper; synthetic paper such as polyester synthetic paper and polyolefin synthetic paper; A sheet material such as a synthetic resin film such as a film, a polyolefin film, or a polystyrene film; a foamed resin film such as a polyester foam film; and the like can be used. Further, the lower base material 1 and the upper base material 2 may each independently be a laminate formed by laminating and adhering different or similar sheet materials (for example, the above-mentioned paper).
For example, the lower base material 1 and the upper base material 2 may be formed from the same type of sheet material, or may be formed from different sheet materials.
In order to easily divide the multilayer base material using the perforation line 6, the lower base material 1 and the upper base material 2 are preferably formed of paper or synthetic paper, and paper is more preferred.

The lower base material 1 is formed from a transparent sheet material, an opaque sheet material, or a sheet material consisting of a transparent region and an opaque region. The upper base material 2 is formed from an opaque sheet material or a sheet material consisting of a transparent area and an opaque area in order to hide the first display.
Here, in this specification, "transparent" refers to a state in which the opposite side can be seen when viewed from one side, and "opaque" refers to a state in which the opposite side cannot be seen when viewed from one side. say. "Transparent" means, for example, that an arbitrary number (size 12 points) is printed on white paper with black ink on the back side of the sheet material at a distance of 1 cm from the back surface of the sheet material. A condition in which the numbers can be identified from the front side through the transparent surface. "Transparent" may be either colorless transparent or colored transparent. "Opaque" means, for example, a state in which the numbers placed on the back side cannot be seen from the front side under the same conditions as above (a state in which the numbers cannot be recognized).
The transparency indicator can be expressed as haze, for example. The haze of the transparent sheet material is, for example, 15% or less, preferably 10% or less. The haze of the opaque sheet material is, for example, more than 15%, preferably 20% or more, more preferably 25% or more. However, the haze refers to a value measured by a measuring method based on JIS K 7361.

A typical example of the transparent sheet material is a synthetic resin film. Examples of the opaque sheet material include typically paper, foamed resin film, synthetic paper, laminates thereof, and laminates of one selected from these and a transparent layer. Furthermore, the opaque sheet material may be one in which an opaque layer is laminated on a transparent synthetic resin film. Examples of the opaque layer include a solid printing layer having a hiding effect such as white ink or silver ink, and a metal vapor deposited film such as aluminum. Note that the opaque sheet material may be paper, a foamed resin film, synthetic paper, or a laminate of these materials on which the opaque layer is laminated.
An example of a sheet material consisting of a transparent region and an opaque region is one in which the opaque layer is laminated on a part of a transparent synthetic resin film. Note that when a sheet material consisting of a transparent region and an opaque region is used as the upper base material 2, the first display is provided in the opaque region in order to hide the first display.

The thickness of the lower base material 1 and the upper base material 2 is not particularly limited. The lower base material 1 and the upper base material 2 may have the same thickness, or one of them may be larger.
The thicknesses of the lower base material 1 and the upper base material 2 vary depending on their materials, but each independently ranges, for example, from 20 μm to 300 μm, preferably from 30 μm to 200 μm.
In addition, when the multilayer base material is composed of three or more layers of base materials, base materials other than the lower base material 1 and the upper base material 2 may be the lower base materials exemplified above to the extent that the object of the present invention is not impaired. 1 and upper base material 2 as appropriate.

FIG. 5 is an exploded view of multilayer label A. That is, FIG. 5 is a plan view of the lower base material 1 and the upper base material 2 that constitute the multilayer base material.
The shape of the lower base material 1 in plan view is not particularly limited, and for example, as shown in FIGS. 1, 2, and 5, in addition to a substantially rectangular shape (substantially rectangular shape) in plan view, it may be substantially circular, although not particularly shown. Examples include a substantially polygonal shape such as a substantially elliptical shape, a substantially triangular shape, a substantially hexagonal shape, and a combination of these shapes. Here, in this specification, the term "approximately" means a shape that is acceptable in the technical field to which the present invention belongs. For example, "approximately" in the words "approximately circular" and "approximately elliptical" includes a shape in which a portion of the circular arc is bulged or depressed, a shape in which a portion of the circular arc is slightly straight or obliquely lined, and the like. In addition, "approximately" in a substantially polygonal shape such as a substantially rectangular shape, a substantially triangular shape, a substantially hexagonal shape, etc. refers to a shape with chamfered corners, a shape with a part of the side slightly bulging or recessed, a shape with a slightly curved side, This includes curved shapes.
The shape of the upper base material 2 in plan view is not particularly limited, and for example, as shown in FIG. 1 and FIG. Examples include substantially polygonal shapes such as an elliptical shape, a substantially triangular shape, a substantially hexagonal shape, and a combination thereof.

The lower base material 1 and the upper base material 2 may be the same size, or one of them may be smaller than the other.
The upper base material 2 is preferably the same size (same area) as the lower base material 1 or smaller than the lower base material 1 (smaller area than the lower base material 1). Since the upper base material 2 can be easily rolled up from the lower base material 1, it is more preferable that the upper base material 2 is smaller than the lower base material 1 as shown in the figure.
The upper base material 2 having the same area as the lower base material 1 or a smaller area than the lower base material 1 is laminated on the lower base material 1 so as not to protrude from the edge of the lower base material 1. In the example of FIG. 1, three edges of the upper base material 2 coincide with three edges of the lower base material 1, and one edge of the upper base material 2 (this edge is on the opposite side from the non-peelable area 21 described later). ) is located away from one edge of the lower base material 1 and within the plane of the lower base material 1. Since one edge of the upper base material 2 is located within the plane of the lower base material 1 in this way, it becomes easy to turn up the peeling region 22 of the upper base material 2 using this edge as a starting point. Furthermore, by leaving at least a portion of one edge of the upper base material 2 non-adhesive to the lower base material 1, the peeling region 22 of the upper base material 2 can be more easily rolled up using this non-adhesive edge as a starting point. Become.
In addition, when the upper base material 2 has the same area as the lower base material 1 or a smaller area than the lower base material 1, the area and plan view shape of the multilayer label A correspond to the area and plan view shape of the lower base material 1. .

The upper base material 2 overlaid on the surface of the lower base material 1 is non-separably adhered to one edge of the lower base material 1. In FIGS. 1 and 5, dots are attached to portions that are irremovably bonded for convenience. A portion of the upper base material 2 that is non-peelably adhered to the lower base material 1 is referred to as a "non-peelable region 21." For example, one edge of the upper base material 2 and one edge of the lower base material 1 are strongly adhered, and in this case, one edge of the upper base material 2 becomes the non-peelable region 21 .
The one edge portion is any one edge of the lower base material 1 and the upper base material 2 and a portion near the edge. For example, when the lower base material 1 and the upper base material 2 are substantially rectangular in plan view, one edge of the lower base material 1 and the upper base material 2 is one side of the rectangle and a portion near that side. Here, "unremovable adhesion" means that the upper base material 2 is bonded with such strong adhesive strength that it does not easily peel off from the lower base material 1 when the upper base material 2 is peeled off from the lower base material 1. It refers to the state in which
The non-peelable area 21 is not particularly limited, but if it is too small, there is a risk that the non-peelable area 21 will be peeled off from the bottom base material 1 when the upper base material 2 is turned over, and if it is too large, the peelable area 22 will have a relatively small area. becomes. From this point of view, the width of the non-peeling region 21 is 1 mm to 5 mm, preferably 2 mm to 4 mm.

A region of the upper base material 2 other than the non-peelable region 21 is releasably adhered to the surface of the lower base material 1. A portion of the upper base material 2 that is bonded to the lower base material 1 other than the non-peelable region 21 is referred to as a "peelable region 22." It is preferable that the peeling region 22 is releasably adhered to the surface of the lower base material 1 and can be reattached to the surface of the lower base material 1 after peeling. Since the peeling area 22 can be reattached, even if a purchaser applying for a label sending type peels off the peeling area 22, the first piece can be attached to the surface of the lower base material 1 again and the first piece can be attached to the document. You can participate in the sweepstakes application by pasting it on the .

In the peeling region 22, the upper base material 2 is weakly adhered or pseudo-adhered to the surface of the lower base material 1. "Pseudo-adhesion" refers to a state in which the layers are bonded so weakly that they can be peeled off with a small amount of force. "Weak adhesion" refers to a state in which the layers are adhered more strongly than pseudo-adhesion, but the layers are bonded to the extent that they can be easily peeled off. Refers to a state of weak adhesion.
The adhesive strength in pseudo bonding is, for example, greater than 0 and 1 N/25 mm or less, preferably 0.02 N/25 mm to 0.7 N/25 mm. The adhesive strength in weak adhesion is, for example, 1N/25mm to 7N/25mm, preferably 3N/25mm to 6N/25mm. The adhesive strength (adhesive strength in strong adhesion) in the non-peelable region 21 is, for example, 7 N/25 mm or more, preferably 10 N/25 mm or more.
However, these adhesive strengths are determined according to JIS Z 0237, with the test material (lower base material 1 and upper base material 2 laminated and bonded) having a length of 100 mm x width of 25 mm, a peel angle of 180 degrees, and a peel speed. Measured in a peel test under conditions of a velocity of 300 mm/min and a temperature of 23°C.

The non-peelable area 21 (one edge) of the upper base material 2 is irremovably adhered to the lower base material 1, and the peelable area 22 (area other than the non-peelable area 21) of the upper base material 2 is peeled to the lower base material 1. The method of adhesion is not particularly limited, and any known method can be used.
For example, by bonding one edge of the upper base material 2 to one edge of the lower base material 1 via an adhesive layer (or adhesive layer), one edge of the upper base material 2 can be attached to the lower base material 1. A non-peelable region 21 can be formed which is strongly adhered to one edge of 1.
Further, as shown in FIGS. 3 and 4, an adhesive layer 31 (or an adhesive layer) is provided in an area other than the non-peelable area 21 of the upper base material 2, and the adhesive layer 31 provided in that area is By providing the masking layer 32 on (or the adhesive layer), it is possible to form a peelable region 22 in which a region other than the non-peelable region 21 of the upper base material 2 is releasably adhered to the surface of the lower base material 1.

Since the non-peelable area 21 and the peelable area 22 can be formed relatively easily, by providing the adhesive layer 31 on the back surface of the upper base material 2 and providing the masking layer 32 on the back surface of the adhesive layer 31, the upper base material 2 can be divided into a non-peeling area 21 and a peeling area 22.
Specifically, the adhesive layer 31 is formed all over the back surface of the upper base material 2, and the masking layer 32 is formed on the entire back surface of the adhesive layer 31 except for one edge of the upper base material 2. Form. In the area where the masking layer 32 is provided, the adhesive force of the adhesive layer 31 is reduced and it becomes weakly adhesive or pseudo-adhesive to the surface of the lower base material 1, and in the area where the masking layer 32 is not provided, The adhesive layer 31 directly adheres strongly to the lower base material 1.
Although not particularly illustrated, the adhesive layer 31 is formed solidly on the entire surface of the lower base material 1, and a masking layer is formed on the entire surface of the adhesive layer 31 except for one edge of the upper base material 2. 32 may be formed.

The adhesive constituting the adhesive layer 31 has adhesive strength at room temperature and maintains its adhesive strength for a long period of time. As the adhesive, a pressure-sensitive adhesive widely used in conventionally known tack labels is used. Note that a heat-sensitive adhesive or the like may be used as the adhesive. The heat-sensitive adhesive is an adhesive that exhibits adhesive force when heated and maintains its adhesive force for a long period of time even at room temperature.
The adhesive layer 31 (adhesive) may be transparent or opaque, but is preferably transparent (particularly colorless and transparent).
The thickness of the adhesive layer 31 is not particularly limited, and is, for example, 10 μm to 30 μm.

The masking layer 32 can be formed by applying a masking agent to the adhesive layer 31. The masking layer 32 is provided to reduce the adhesive force of the adhesive layer 31. Examples of the masking agent include ultraviolet curable ink and coating agents containing silicone.
The masking layer 32 (masking agent) may be transparent or opaque, but is preferably transparent (particularly colorless and transparent).
The thickness of the masking layer 32 is not particularly limited, and is, for example, 3 μm to 20 μm. Generally, when the thickness of the masking layer 32 is increased, the adhesive force of the adhesive layer 31 can be further reduced. Therefore, by adjusting the thickness of the masking layer 32, the adhesive strength of the peeling region 22 of the upper base material 2 to the lower base material 1 can be set, and the above-mentioned weak adhesion or pseudo-adhesion can be realized.
Furthermore, by adjusting the coating shape and coating area of the masking layer 32, the adhesive strength of the peeling region 22 of the upper base material 2 to the lower base material 1 can be set, and the above-mentioned weak adhesion or pseudo-adhesion can be achieved. can.

As shown in FIGS. 1, 3 to 5, a second display 5 is displayed on the surface of the upper base material 2. As shown in FIGS. In the multilayer label A used as a campaign label as in this embodiment, the second display 5 is a display containing information for applying for a prize by sending documents. The second display 5 is displayed in a state that can be visually recognized from the surface of the upper base material 2 by the visual observation of a healthy person. Therefore, the second display 5 is a display that allows an able-bodied person to visually check the information without peeling off the upper base material 2, and can also be called a public display.
The second display 5 contains the information necessary to participate in the sweepstakes provided by the product provider by sending documents such as postcards (by mail, home delivery, etc.) (in other words, information necessary for label-sending type entries). information). For example, the information included in the second display 5 may include qualification information for label sending type applications. Displays including such information include, for example, lottery tickets, gift certificates, prize points, prize application serial numbers, and the like. These indications may be expressed singly or in combination of two or more types.
In the example of FIGS. 1 and 5, "100 points" is displayed on the surface of the upper base material 2 as the second display 5.
The second display 5 is usually represented by printing. A printed layer 59 that displays the second display 5 (hereinafter referred to as the second display printed layer 59) is provided on the surface of the upper base material 2, as shown in FIGS. 3 and 4.
The second display print layer 59 may be provided on the entire surface of the upper base material 2, or may be provided on a portion thereof. In the examples shown in FIGS. 1 and 5, the second display 5 is provided in a substantially rectangular range at a substantially central portion of the upper base material 2. In the example shown in FIGS.

In addition, when a transparent synthetic resin film with an opaque layer laminated thereon is used as the upper base material 2, the second display is printed on the back side of the synthetic resin film (between the synthetic resin film and the opaque layer). A layer 59 may also be provided (not shown). For example, the second display print layer 59 is printed on the back side of a transparent synthetic resin film, and an opaque layer (for example, a solid print layer of white color, etc.) is overprinted so as to cover the back side of the second display print layer 59. . Even in such a case, the second display 5 can be visually recognized from the surface of the upper base material 2.
Moreover, a general indication (hereinafter referred to as a general indication) may be displayed on the surface of the upper base material 2 (the general indication is not shown). Similar to the second display 5, this general display is displayed in a state that is visible from the surface of the upper base material 2, and is usually displayed by printing.
Examples of the general display include product names, advertisements, and instructions on how to apply for a sweepstakes.

As shown in FIGS. 1, 3 to 5, a first display 4 is displayed on at least one of the lower base material 1 and the upper base material 2. In the multilayer label A used as a campaign label as in this embodiment, the first display 4 is a display containing information for accessing a specific URL and applying for a prize competition.
The first display 4 is hidden by the opaque upper base material 2 and cannot be visually recognized unless the peeling area 22 of the upper base material 2 is peeled off. Therefore, the first display 4 is a display that cannot be visually recognized when the multilayer label A is attached to a product or the like, and can also be called a hidden display. FIG. 6 is a cross-sectional view showing a state in which the peeling area 22 is peeled off from the lower base material 1. As shown in FIG. The front surface and the back surface of the upper base material 2 can now be visually recognized.

Specifically, the first display 4 indicates (a) the surface of the area of the lower base material 1 that corresponds to the peeled area 22 of the upper base material 2 (hereinafter referred to as the peeled area of the upper base material 2 of the lower base material 1). (b) the back surface of the peeling area 22 of the upper base material 2.
When the first display 4 is displayed in (a) above, the first display 4 is displayed in a state that is visible only from the surface of the peeling area corresponding portion of the lower base material 1. When the first display 4 is displayed in the above (b), the first display 4 is displayed in a state that is visible only from the back surface of the peeling area 22 of the upper base material 2. When the first indication 4 is shown in (a) and (b), the first indication 4 is only the surface of the peeling area corresponding part of the lower base material 1 and the back side of the peeling area 22 of the upper base material 2. It is displayed in a state that is visible from the top. Therefore, the first display 4 is displayed in a state that is visible only from at least one of the surface of the peeling area corresponding portion of the lower base material 1 and the back surface of the peeling area 22 of the upper base material 2.
However, as described above, the first indication 4 cannot be seen unless the peeled area 22 of the upper base material 2 is peeled off, so the first indication 4 shown in (a) above This means that when it is peeled off from 1, it is visible from the surface of the part corresponding to the peeled area. Similarly, the first display 4 shown in (b) above is displayed in a state that is visible from the back side of the peeled area 22 of the upper base material 2 when the peeled area 22 is peeled off from the lower base material 1. It means to be.

Therefore, the first display 4 is hidden when the peeling area 22 of the upper base material 2 is not peeled off, but becomes visible when the peeling area 22 is peeled off. A healthy person can recognize the first display 4 by looking at the front surface of the lower base material 1 and the back surface of the upper base material 2 after peeling off the peeling region 22.
In the illustrated example, the first display 4 is shown on the surface of the part corresponding to the peeling area of the lower base material 1 (a).

The first display 4 contains the information necessary to participate in the sweepstakes provided by the product provider by accessing a specific URL (location of the homepage on the Internet) (in other words, for website access type entry). (required information). For example, the information included in the first display 4 includes qualification information for applying for HP access type, information associated with a specific URL for applying for HP access type, and the like. Examples of the display containing the qualification information include a serial number for prize application, and examples of the display containing the information associated with the specific URL include characters representing the URL, characters encoding the URL, etc. Examples include a dimensional code and a barcode that encodes a URL. These indications may be expressed singly or in combination of two or more types.
In the illustrated example, two types of displays are displayed as the first display 4 on the surface of the lower base material 1 or the like. Referring to FIG. 5, one first display 4 (one type of first display 4) is a "two-dimensional code 41" that encodes a URL, and the other first display 4 (another type of The first display 4) is "serial number 42" used for prize application.

The first display 4 may be displayed in a visible state in the entire peeling area corresponding portion (or/and the peeling area 22 of the upper base material 2), or may be displayed in a state that is visible in the entire peeling area corresponding portion (or/and the peeling area 22 of the upper base material 2). It may be displayed in a visible state in a part of the peeled area 22) of the material 2. Note that the two-dimensional code 41 and the serial number 42 are arranged side by side so that they do not overlap.
In the illustrated example, the first display 4 is displayed in a part of the peeling area corresponding portion (or/and the peeling area 22 of the upper base material 2). For example, the two-dimensional code 41 is provided in a substantially rectangular area in the substantially central portion of the lower base material 1, and the serial number 42 is provided between the two-dimensional code 41 and the non-peelable area 21.

The first display 4 is usually represented by printing. A printed layer 49 that displays the first display 4 (hereinafter referred to as the first display printed layer 49) is provided on the surface of the lower base material 1, as shown in FIG.
Note that when a transparent base material or a transparent synthetic resin film is used as the lower base material 1, the first display printing layer 49 may be provided on the back surface of the transparent base material or film (not shown). ). Even in such a case, when the peeling region 22 of the upper base material 2 is peeled off, the first display 4 can be visually recognized from the surface of the lower base material 1.
In addition, when the first display 4 is displayed on the peeling area 22 of the upper base material 2, the peeling area 22 of the upper base material 2 is When peeled off, the first display 4 can be visually recognized from the back surface of the upper base material 2. Note that when the first display print layer 49 is provided on the back surface of the peeling area 22 of the upper base material 2, the above-mentioned adhesive layer 31 is provided on the back surface of the first display print layer 49.
Note that a general display may be displayed on the surface of the lower base material 1 (and/or the back surface of the upper base material 2) (the general display is not shown). Note that, similar to the first indication 4, the peel-off area corresponding portion and the general indication displayed on the back side of the upper base material 2 are visible when the peel-off area 22 of the upper base material 2 is peeled off. expressed. On the other hand, the general display displayed on the surface of the lower base material 1 other than the part corresponding to the peeling area is displayed in a state that is visible from the surface side of the multilayer label A, similarly to the second display 5. The surface of the lower base material 1 other than the part corresponding to the peeling area refers to the surface of the region of the lower base material 1 on which the upper base material 2 is not laminated.

Perforations 6 are provided in the multilayer base material. The perforation line 6 penetrates the multilayer base material in the thickness direction.
Perforation lines 6 are formed in the multilayer base material having the lower base material 1 and the upper base material 2 in order to facilitate dividing the multilayer base material.
The perforation line 6 is formed to cross the plane of the multilayer base material in plan view so that the multilayer base material can be divided into two pieces.
Specifically, the perforation line 6 is provided at a position where the multilayer base material can be divided into two parts: a piece including the non-peeling area 21 and a piece not including the non-peeling area 21. Hereinafter, the piece including the non-peeling region 21 will be referred to as the "first piece", and the piece not including the non-peeling region 21 will be referred to as the "second piece". FIG. 7 is a sectional view showing a state in which the multilayer label A is divided into two pieces A1 and A2 (a first piece A1 and a second piece A2) along a perforation line 6.

The perforation line 6 may be arranged so as to be able to divide the multilayer base material into the first piece A1 and the second piece A2, but preferably it does not cross the second display 5 and crosses the first display 4. More preferably, as in the illustrated example, it is provided at a position that does not cross the second display 5 and crosses the two-dimensional code 41, and even more preferably, it crosses the second display 5 and the serial number 42. It is provided at a position that does not cross the two-dimensional code 41 and crosses the two-dimensional code 41.
The perforation line 6 may have a substantially curved shape as shown in the illustrated example, or may have a substantially linear shape, a substantially bent shape, etc., although not particularly shown.

The perforation line 6 is a line in which through-holes passing through the multilayer base material in the thickness direction are intermittently connected, like the stitch marks of a sewing machine needle. That is, the perforation line 6 is a line formed by alternately connecting through-hole portions and non-through-hole portions. The length of the through hole portion along the perforation line 6 is, for example, 0.5 mm to 3 mm, preferably 1 mm to 2 mm. The length of the non-penetrating portion of the perforation line 6 is, for example, 0.5 mm to 3 mm, preferably 1 mm to 1.5 mm.

An adhesive surface is provided on the back surface of the lower base material 1 (multilayer base material).
As described above, the adhesive surface may be provided on the entire back surface of the lower base material 1, but as shown in FIG. 2, the back surface of the lower base material 1 may be provided with an adhesive surface and a non-adhesive surface. ing. Note that in FIG. 2, the adhesive surface is shaded for convenience (therefore, in FIG. 2, the white area is the non-adhesive surface).
The adhesive surface is provided for affixing the multilayer label A to an adherend and for affixing the first piece A1 to a document such as a postcard, and the arrangement of the adhesive surface and the non-adhesive surface can be set as appropriate.
The adhesive surface is attached to the four corners 1a, 1b, 1c, 1d (upper right corner 1a, upper left corner 1b, lower right corner 1c, and lower left corner 1d), and parts 1e, 1f near both ends of perforation line 6 of first piece A1 (perforation line 6 Hereinafter, the upper right side and upper left side of the first piece A1 will be referred to as the upper right side 1e and the upper left side of the perforation line 6. 1f). However, the entire back surface of the first piece A1 of the lower base material 1 may be a non-adhesive surface or an adhesive surface.
In the illustrated example, adhesive surfaces are provided at at least six locations on the substantially rectangular lower base material 1 (four corners 1a to 1d and the upper right side 1e and upper left side 1f of the perforation line 6). By providing the adhesive surface in this manner, the multilayer label A can be attached so that the multilayer label A and the first piece A1 will not be rolled up from the adherend or document.
The non-adhesive surface is provided other than the adhesive surface. The non-adhesive surface is provided on the back surface of the lower base material 1 in an area excluding at most the six portions 1a to 1f.

In the illustrated example, the adhesive surface covers the entire lower part of the lower base material 1 including the upper right corner 1a and the upper left corner 1b of the lower base material 1, and the upper strip area of the perforation line 6 with respect to the perforation line 6. , is provided. The non-adhesive surface is provided on the back surface of the lower base material 1, excluding the upper right corner 1a, the upper left corner 1b, and the lower part (the upper part of the lower base material 1). The lower part of the lower base material 1 includes a lower right corner part 1c and a lower left corner part 1d of the lower base material 1, and an upper right part 1e and an upper left part 1f of the perforation line 6, and these four parts 1c to 1f. This corresponds to the area surrounded by 1f. The lower part of the lower base material 1 includes perforations 6 formed in the multilayer base material. The upper part of the lower base material 1 corresponds to an area further above the upper band-shaped area of the perforation line 6.
In addition, in FIG. 2, among the lower parts (shown by hatching) of the lower base material 1, at least the lower right corner part 1c and the lower left corner part 1d where the adhesive surface is provided, and the upper right part 1e and the upper right part of the perforation line 6. The range of the upper left side 1f is delimited by a chain line.
In the illustrated example, between the upper right corner 1a and the upper right side 1e of the perforation line 6, between the upper right corner 1a and the upper left corner 1b, and between the upper left corner 1b and the upper left side 1f of the perforation line 6. There are non-adhesive surfaces in between.

The method for forming the adhesive surface and non-adhesive surface on the back surface of the lower base material 1 is not particularly limited, and any known method can be employed.
For example, a non-adhesive surface (the back surface of the adhesive layer 31) and a non-adhesive surface (the back surface of the lower base material 1 itself) can be formed by applying the adhesive only to the area where the adhesive surface is to be provided.
Since the adhesive surface and the non-adhesive surface can be formed relatively easily, by providing the adhesive layer 71 on the back surface of the lower base material 1 and providing the masking layer 72 on the back surface of the adhesive layer 71, the lower base material 1 can be formed. Adhesive and non-adhesive sides can be formed on the back.
Specifically, as shown in FIGS. 2 to 4, an adhesive layer 71 is formed in a solid manner on the entire back surface of the lower base material 1, and a non-adhesive surface is formed on the back surface of the adhesive layer 71. A masking layer 72 is formed in the portion. In the region where the masking layer 72 is provided, the back surface of the adhesive layer 71 is not exposed and becomes a non-adhesive surface.
By forming the masking layer 72 relatively thick, the adhesive force of the adhesive layer 71 can be hidden, and a non-adhesive surface that cannot be practically attached to an adherend can be formed.
Note that as the adhesive forming the adhesive layer 71 and the masking agent forming the masking layer 72, the above-mentioned ones can be appropriately selected and used.

<Products with labels>
The multilayer label A of the present invention is used by being attached to a suitable adherend.
The adherend is not particularly limited, but various types of containers such as cup-shaped containers, bottle-shaped containers containing beverages, containers containing cosmetics, and containers containing seasonings, foods, etc. are representative examples. Illustrated. However, the adherend is not limited to a container in which the contents are stored, but may be a product itself such as a mechanical part.
The surface of the adherend may be flat, angular, or curved.
A labeled product B shown in FIG. 8 includes a bottle-shaped container 9 (product) containing a beverage or the like, and a multilayer label A attached to the container 9.
The container 9 has a body 91 , a cap 93 , and a shoulder 92 between the body 91 and the cap 93 . The shoulder portion 92 has a shorter circumference on the cap portion 93 side than on the body portion 91 side, and therefore, the shoulder portion 92 is recessed inward from the body portion 91. The body portion 91, the shoulder portion 92, and the cap portion 93 in the illustrated example have a circular shape when viewed from above, but the body portion 91 and the shoulder portion 92 have a shape other than a circle when viewed from the top (for example, a rectangular shape when viewed from the top). Good too.
Note that a label other than the multilayer label of the present invention (hereinafter referred to as another label, not shown) may be attached to the container 9. Other labels include conventionally known shrink labels, stretch labels, wrap labels, in-mold labels, tuck labels, and the like.

As shown in FIG. 8, the multilayer label A is releasably attached to the body 91 of the container 9 via an adhesive surface.
Note that the multilayer label A may be attached to the surface of another label (not shown) attached to the container 9.
Since the adhesive surface of the multilayer label A is provided at least at the four corners 1a to 1d and the upper right side 1e and the upper left side 1f of the perforation line 6, the multilayer label A can be pasted along the container 9. Can be done. In particular, such an adhesive surface allows the multilayer label A to be affixed along the cylindrical body 91 (the adherend has a curved surface). In FIG. 8, the area where the adhesive surface is provided is shaded for convenience (the same applies to FIGS. 9(a), 10(a), and 12).
The multilayer label A of the present invention can be formed to have a relatively large area, and can display more of the second display 5 and the general display in a larger area.

The multilayer label A of this embodiment can participate in the prize application by either the label sending type application or the HP access type application.
Specifically, the purchaser who purchased the labeled product B has the following information: Participate in the sweepstakes application by following the instructions and other general instructions provided.
For example, a purchaser who desires a label-sending application uses perforation lines 6 to separate the multilayer label A, as shown in FIG. 9(a). By dividing, the multilayer label A is divided into a first piece A1 and a second piece A2, as shown in FIG. There are non-adhesive surfaces between the upper right corner 1a and the upper right side 1e of the perforation line 6, and between the upper left corner 1b and the upper left side 1f of the perforation line 6. The first piece A1 can be easily pulled up by inserting a fingertip into the corner 1a and the upper right side 1e of the perforation line 6 (see FIG. 2(a)).
In the illustrated example, the multilayer label A that is still attached to the product is divided into the first piece A1 and the second piece A2, but after the entire multilayer label A is peeled off from the product, the multilayer label The label A may be divided into a first piece A1 and a second piece A2.

A first piece A1 divided from the multilayer label A shows a second display 5 containing information for applying for a prize by sending documents. This first piece A1 can be used as an application piece.
Further, the first piece A1 includes adhesive surfaces provided on the upper right corner 1a and the upper left corner 1b of the lower base material 1, and the upper right side 1e and the upper left side 1f of the perforation line 6. (See FIG. 10(a)). Therefore, the first piece A1 can be neatly attached to documents such as postcards and sealed letters. After pasting the first piece A1 on a document such as a postcard, the user can apply for the prize by sending the document to the product provider through a delivery company such as mail or home delivery.
Since the first piece A1 obtained by dividing the multilayer label A has a smaller area than the multilayer label A, the space for pasting the first piece A1 on the document can be smaller, and the first piece A1 can be easily pasted. Become.

Since the perforation line 6 is formed without crossing the second display 5, it is possible to prevent a portion of the second display 5 from being chipped when dividing. Therefore, since the second display 5 (information required for label sending type application) is provided as is on the first piece A1, label sending type application can be performed without any trouble.
Further, since the perforation line 6 is provided to cross the first display 4, when the multilayer label A is divided along the perforation line 6, the first display 4 (particularly the two-dimensional code 41) is separated from the first piece. It is divided into a portion remaining in A1 and a portion remaining in second piece A2 (see FIG. 10).
Therefore, after the multilayer label A is divided, it becomes impossible or difficult to apply for HP access, and double applications can be prevented.

On the other hand, a purchaser who wishes to apply using the HP access method peels off the peeling area 22 of the upper base material 2 to reveal the first display 4, as shown in FIG. Since the first display 4 is visible when the peeling area 22 is peeled off, the user can apply for the prize by reading the two-dimensional code 41 with a reader such as a smartphone and accessing the homepage of the product provider.
Furthermore, if the first display 4 includes the serial number 42 for prize application, or only the serial number 42 for prize application, the purchaser must access the homepage and enter the serial number 42. You can apply for the sweepstakes.
In the illustrated example, the peeling area 22 is peeled off from the multilayer label A that is still attached to the product, but after the entire multilayer label A is peeled off from the product, the multilayer label A is peeled off. Region 22 may be peeled off.

By the way, some purchasers, after peeling off the peeling area 22 as described above and applying for HP access, divide the multilayer label A at the perforation line 6 to obtain the first piece A1. It is also conceivable that a double application will be made using A1 and a label sending type application.
In order to determine the presence or absence of such double application, the product provider etc., regarding the first piece A1 sent to the product provider etc., as shown in FIG. The remainder of the region 22) is peeled off to reveal the first display 4. Since the perforation line 6 is formed without crossing the serial number 42, the first piece A1 is provided with the serial number 42 as it is. Based on this serial number 42, a product provider or the like can check whether both homepage and document applications have been submitted.

<Modified example>
In the above-mentioned labeled product B, the entire multilayer label A is attached to the body 91 of the container 9, which is the adherend. It may be a product B with a label on which A is pasted.
For example, a labeled product B shown in FIG. 12 includes a bottle-shaped container 9 (product) containing a beverage or the like, and a multilayer label A attached to the container 9. The lower part A4 of the multilayer label A is releasably attached to the body part 91 (subject) via the adhesive surface, and the upper part A3 of the multilayer label A is separated from the body part 91 in a floating state. For example, the upper part A3 of the multilayer label A protrudes above the body part 91 (product), and the back surface of the upper part is raised apart from the shoulder part 92 (recessed part).
As described above, the entire upper part of the lower base material 1 (corresponding to the upper part A3 of the multilayer label A) except the upper right corner 1a and the upper left corner 1b is a non-adhesive surface, so the upper part A3 Even if you float it, it is difficult for dust to adhere to the back side. On the other hand, since the entire lower part of the lower base material 1 (corresponding to the lower part A4 of the multilayer label A) is an adhesive surface, even when the upper part A3 is floating and protruding, the multilayer label A cannot be attached. It can be pasted without falling off the product.
In addition, since the multilayer label A attached with the upper part A3 floating above the product can be easily pinched, it is necessary to divide the multilayer label A at the perforation line 6 and pull the multilayer label A. Easy to remove.

Hereinafter, a second embodiment of the present invention will be described, and in the description, mainly the configurations and effects different from the above-described embodiments will be explained, and for similar configurations, terms or symbols will be used as they are, The explanation of the configuration may be omitted.

[Second embodiment]
The multilayer label A of the second embodiment is characterized in that cuts 8 are formed in the upper base material 2.
Referring to FIG. 13, the multilayer label A of the second embodiment has a lower base material 1 provided with an adhesive surface on the back surface, and a multilayer label A of the second embodiment, which is laminated on the front side of the lower base material 1, as in the first embodiment. The multilayer base material has an opaque upper base material 2, and a perforation line 6 provided on the multilayer base material.
The upper base material 2 consists of a non-peelable area 21 and a peelable area 22. A second display 5 is displayed on the surface of the upper base material 2. A first display 4 is displayed on the lower base material 1 . A perforation line 6 is provided to divide the multilayer base material into two parts, the first piece A1 and the second piece A2.
A cut 8 is formed in the plane of the upper base material 2. The cut 8 serves as a starting point for dividing the upper base material 2 when the peeling region 22 is peeled off.
The cut 8 is obtained by cutting only the upper base material 2, and the lower base material 1 does not have a cut 8 corresponding to the cut 8 formed in the upper base material 2.
The cut 8 is formed from the edge of the upper base material 2, for example. In a preferred example, the cut 8 is formed from one edge of the upper substrate 2 (this edge is not included in the non-peeling area 21), and more preferably, as in the illustrated example, the cut 8 is formed from one edge of the upper substrate 2, which edge is not included in the non-peeling area 21. is formed from the opposite edge.

The multilayer label A of the second embodiment is also used by being attached to an adherend such as a product.
When trying to peel off the peeling region 22 of the multilayer label A in which the cut 8 is formed on the upper base material 2, the peeling region 22 of the upper base material 2 is separated from the edge of the cut 8, and a crack is created in the peeling region 22. arise. Therefore, when the entire peeling area 22 is peeled off, at least the peeling area 22 is separated into two areas, so that it can be easily confirmed and visually recognized whether the peeling area 22 has been peeled off. In this way, the formation of the cuts 8 provides the peeling area 22 with a peeling determination function that visually determines whether or not the peeling area 22 has been peeled off.
For example, if the upper base material 2 (the remainder of the peeling area 22) of the first piece A1 sent in the label sending type application is separated into two areas, the product provider etc. It can be easily seen that the peel area 22 of label A has been peeled off. When a product provider or the like receives such first piece A1, it can be determined that there is a high possibility of double application, and follows the above-mentioned procedure to check whether there is double application. According to the present embodiment, it is possible to sort out the first piece A1 that is highly likely to have been applied for twice and the first piece A1 that is less likely to have been applied for twice, so it is possible to reduce the work of checking for double applications.

[Third embodiment]
The multilayer label A of the third embodiment is characterized in that a temporary fixing portion is provided in order to prevent the upper base material 2 from being turned over inadvertently.
Referring to FIGS. 14 and 15, a multilayer label A according to a third embodiment includes a lower base material 1 provided with an adhesive surface on the back surface, and a front surface side of the lower base material 1, similar to the first embodiment described above. It has a multilayer base material having an opaque upper base material 2 laminated thereon, and a perforation line 6 provided on the multilayer base material.
A second display 5 is displayed on the surface of the upper base material 2. A first display 4 is displayed on the lower base material 1 . A perforation line 6 is provided to divide the multilayer base material into two parts, the first piece A1 and the second piece A2.
The upper base material 2 consists of a non-peelable area 21 and a peelable area 22, and a temporary fixing part 29 is provided in a small portion of the peelable area 22. In FIG. 14, dots are attached to the non-peeling region 21 and the temporary fixing portion 29 for convenience.
The temporary fixing portions 29 are provided in spots on the sides of the peeling region 22 .
For example, as shown in FIG. 15, by forming a portion without the masking layer 32 on the side of the peeling region 22, the adhesive layer 31 directly adheres strongly to the lower base material 1 in that portion. do. The portion that is strongly bonded in spots is the temporary fixing portion 29 . By providing the temporary fixing portion 29 within the plane of the peeling region 22, it is possible to prevent the peeling region 22 from being inadvertently peeled off from the lower base material 1. Although the temporary fixing part 29 is a part that is strongly adhered, it is a spot-like part with a very small area, so the temporary fixing part 29 does not pose a big hindrance when the peeling area 22 is peeled off manually. It won't happen.

[Other embodiments]
In each of the above embodiments, the multilayer label A used as a campaign label is illustrated, but the multilayer label A of the present invention is not limited to this use, and can be used, for example, as a character label, a pharmaceutical label, applied recipe information, etc. You can also do it.
When used for purposes other than campaign labels, the information displayed on the first display 4 and the second display 5 is changed to appropriate information according to each purpose.

1 Lower base material 1a, 1b, 1c, 1d Corner portions of lower base material 1e, 1f Near both ends of the perforation line of the first piece 2 Upper base material 21 Non-peeling area 22 Peeling area 4 First display 41 2D code (1st display)
42 Serial number (first display)
5 Second display 6 Perforation line 8 Cut line A Multilayer label A1 1st piece A2 2nd piece B Product with label

Claims (5)

A multilayer base material having a lower base material with an adhesive surface on the back side, and an opaque upper base material laminated on the front side of the lower base material;
a perforation line provided in the multilayer base material and penetrating in the thickness direction of the multilayer base material,
The upper base material has a non-peelable area that is irremovably adhered to one edge of the lower base material, and a peelable area that is other than the non-peelable area and is releasably adhered to the surface of the lower base material. Consists of the area and
The first display is displayed in a state that is visible from at least one of the surface of the region of the lower base material corresponding to the peeled region of the upper base material and the back surface of the peeled region of the upper base material,
A second display is displayed in a state that is visible from the surface of the upper base material,
The perforation line is provided at a position where the multilayer base material can be divided into two parts: a first piece including the non-peeling area and the second display and a second piece not including the non-peeling area and the second display. Multi-layer label. The lower base material is formed into a substantially rectangular shape in plan view,
An adhesive surface and a non-adhesive surface are provided on the back surface of the lower base material,
The adhesive surface is provided at least in the four corners of the lower base material and in the vicinity of both ends of the perforation line of the first piece,
The multilayer label according to claim 1, wherein the non-adhesive surface is provided on a portion of the first piece other than the adhesive surface. The multilayer label according to claim 1 or 2, wherein a cut is formed in the upper base material to serve as a starting point for dividing the upper base material when the peeling region is peeled off. the first display includes information for accessing a specific URL to apply for a sweepstakes;
The multilayer label according to any one of claims 1 to 3, wherein the second display includes information for applying for a prize by sending documents. the first display includes a two-dimensional code and a serial number,
The multilayer label according to any one of claims 1 to 4, wherein the perforation line is provided at a position that does not cross the second display and the serial number, but crosses the two-dimensional code.

Images