JP3169174U - Adhesive label - Google Patents

Abstract

PROBLEM TO BE SOLVED: To hide the advertisement information such as the contents of a sales promotion campaign and its application method so that the product identification information and the two-dimensional code cannot be known to a person other than the product purchaser while being visible from outside. To provide. An adhesive label 1 that is attached to a product and displays product-related information such as a sales promotion campaign is attached to a first substrate K1 that is attached to the product, and the first substrate K1. A two-layer structure consisting of the second base material K2, and a two-dimensional code and product identification information are printed on either the front or back surface of the first base material K1 or the back surface of the second base material K2. The public information such as the campaign application method is printed on the surface of the second base material K2, and the two-dimensional code and the product identification information are concealed by the second base material K2. [Selection] Figure 4

Description

  The present invention relates to an adhesive label that is attached to a product and displays product-related information. More specifically, among the product-related information, the contents of the promotion campaign and the announcement information such as the application method can be viewed from the outside. While being displayed, it is possible to hide the product identification information such as ID numbers and serial numbers that differ for each product, and the design character and / or logo-containing two-dimensional code containing the URL information so that it cannot be known to anyone other than the product buyer. Relates to the structure of an adhesive label.

  Conventionally, products such as contents of sales promotion campaigns and application methods, Internet and / or mobile phone websites and e-mail addresses (hereinafter referred to as URL information), manufacturer information, seller information, ID numbers, serial numbers, etc. Adhesive labels that display various product-related information related to products are affixed to products such as canned beer, canned coffee, and drinks (including product packaging and containers; the same applies hereinafter) to promote product sales. It was used as a campaign label to become an application ticket. Such a campaign label has a structure in which a weak adhesive layer is provided on the entire surface of one side (back side) of the label base material so that it can be easily peeled off. It was possible to apply for the campaign by sticking it to an application postcard and mailing it.

  However, since such a campaign label can be easily removed from the product, a person who does not purchase the product steals and removes only the campaign label and applies for the campaign while the product is displayed at the storefront. There was a problem.

  In order to solve such a problem, Patent Document 1 discloses that an outer frame portion and a label portion whose outer periphery is surrounded by the outer frame portion by cutting the label main body and the adhesive layer along the outer periphery of the label main body. In other words, a campaign label is disclosed in which the adhesive strength of the adhesive layer in the outer frame portion is stronger than the adhesive strength of the adhesive layer in the label portion. However, although the campaign label described in Patent Document 1 prevents theft, a new problem arises that it is difficult for the merchandise purchaser to remove.

  In addition, in recent years, the application method has been changed from a method of applying an application ticket such as a sweepstakes to an application postcard, so that a product purchaser uses a code reader attached to a mobile phone or the like to obtain URL information (for example, a prize application site). QR code (registered trademark, the same shall apply hereinafter) that expresses a two-dimensional distribution pattern of cell dots, etc.) The two-dimensional code is read, the website for campaigns such as the prize application site is accessed, and by entering product identification information such as ID number and serial number that is different for each product, it has changed to a method of applying. Even if you do not peel off the campaign label, you can apply just by looking at it, so that the above problem becomes more serious Was Tsu.

JP 2002-268557 A

  Therefore, the present invention solves the conventional problems as described above, and displays the product identification information and the two-dimensional code while displaying the publicity information such as the contents of the sales promotion campaign and the application method so as to be visible from the outside. It is an object to provide an adhesive label that can be concealed so that it cannot be obtained by anyone other than the person.

  In order to achieve the above object, the device according to claim 1 comprises a label base material having an adhesive layer on one side, and is attached to a product or its packaging or container to display product related information such as a promotion campaign. The label base material is a first base material that is attached to a product or its packaging or container via the adhesive layer, and the adhesive layer on the first base material. It has a two-layer structure composed of a second base material to be adhered, and the front surface or the back surface of the first base material and the back surface of the second base material are colored in a plurality of colors. The two-dimensional code expressing the product-related information in the two-dimensional distribution pattern of the cell dots, and product identification information used for product identification such as an ID number and a serial number are printed, on the surface of the second substrate, Advertisement information such as how to apply for the campaign is printed , The two-dimensional code and the product identification information, characterized in that it is concealed by the second substrate.

  The invention described in claim 2 is the pressure-sensitive adhesive label according to claim 1, wherein the two-dimensional code is printed with a design character and / or logo colored in a different color from the cell dots. And

  The invention described in claim 3 is the pressure-sensitive adhesive label according to claim 1 or 2, wherein a part of the second base material is cut out or cut.

  The invention according to claim 4 is the pressure-sensitive adhesive label according to claim 1 or 2, wherein the pressure-sensitive adhesive layer is not formed on a part of the back surface of the second base material.

  The invention according to claim 5 is the pressure-sensitive adhesive label according to claim 1 or 2, wherein a part of the second substrate is harder than the other part.

  This invention is as described above, and the invention according to claim 1 is composed of a label base material having an adhesive layer on one side, and is attached to a product or its packaging or container and related to a product such as a sales promotion campaign. An adhesive label for displaying information, wherein the label base material is a first base material attached to a product or its packaging or container via the adhesive layer, and the adhesive layer on the first base material. A two-layer structure composed of a second base material that is pasted via the first base material, and the product on the surface or the back surface of the first base material or the back surface of the second base material. A two-dimensional code expressing related information in a two-dimensional distribution pattern of cell dots, and product identification information used for product identification, such as an ID number and a serial number, are printed, and the campaign application method is on the surface of the second substrate Is printed, and the two-dimensional And the product identification information are concealed by the second base material, so that the advertisement information such as the contents of the sales promotion campaign and the application method thereof can be visually recognized from the outside, and the product identification information different for each product and The two-dimensional code can be concealed so that it cannot be obtained by anyone other than the product purchaser.

  The invention according to claim 2 is the pressure-sensitive adhesive label according to claim 1, wherein the two-dimensional code is printed with a design character and / or logo colored in a different color from the cell dots. In addition to the function and effect, in the state where the second base material is peeled off, the two-dimensional code can display a design character and / or logo in a visually recognizable manner in addition to URL information. In other words, in addition to tasteless dry cell dots that humans cannot understand, design characters and logos such as manufacturing companies and sales companies can be displayed, so it can give a good impression to product buyers who view 2D codes, It is possible to relieve anxiety about what kind of website to access, and to increase the probability that a product purchaser will actually access a specific website such as a prize application site using a two-dimensional code. For this reason, sales promotion of goods can be aimed at.

  The invention according to claim 3 is the pressure-sensitive adhesive label according to claim 1 or 2, wherein a part of the second base material is cut out or a cut is formed. In the pressure-sensitive adhesive label according to claim 1 or 2, the pressure-sensitive adhesive layer is not formed on the back surface of a part of the second base material. In the pressure-sensitive adhesive label according to the above, a part of the second base material is harder than the other part. Therefore, in addition to the above-described effects, the second base material can be easily peeled off, and the product identification information and the two-dimensional code 2 Information hidden in the base material is easy to see. For this reason, it is possible to further increase the probability that the product purchaser actually accesses a specific Web site such as a prize application site using the two-dimensional code, thereby promoting the sales of the product.

It is a top view which shows the adhesive label which concerns on Example 1. FIG. It is the sectional view on the AA line of FIG. It is the BB sectional view taken on the line of FIG. It is a top view which shows the adhesive label of FIG. 1 in the state which peeled the 2nd base material. 3 is a plan view showing a two-dimensional code according to Embodiment 1. FIG. It is a top view which shows the adhesive label which concerns on Example 2. FIG. It is CC sectional view taken on the line of FIG. It is a top view which shows the adhesive label of FIG. 6 in the state which peeled the 2nd base material.

  An embodiment of the present invention will be described in detail with reference to the accompanying drawings.

  1-4 is the adhesive label which concerns on Example 1, As shown in FIG. 2, 3, this adhesive label 1 is the 1st base material K1 stuck on goods, and this 1st. The first base material K1 and the second base material K2 are respectively formed of base material bodies K10 and K20. The adhesive layers K11 and K21 are formed on the back surfaces of the substrate bodies K10 and K20 (the surfaces that are on the product side when attached to the product). The first base material K1 is attached to the first base material K1.

  In the present embodiment, the material of the substrate bodies K10 and K20 of the first substrate K1 and the second substrate K2 is made of paper such as art paper or coated paper, but a resin film other than paper, for example, polypropylene (PPP) You may be comprised from resin, a polyethylene terephthalate (PET) resin, etc.

  The material of the adhesive layers K11 and K21 includes acrylic resin, silicone resin, vinyl acetate resin, natural rubber, butyl rubber, polyisoprene, polyisobutylene, polychloroprene, styrene-butadiene copolymer resin, and the like. A rubber-based resin or the like can be used, but is not limited to these resins, and any material that is transparent and does not have a very strong adhesive force can be preferably used.

  And as shown in FIG. 1, the planar shape of the 1st base material K1 and the 2nd base material K2 is substantially the same shape, The outline is a square, but it is a corner except OPEN corners K12 and K22. The portion is round and shaped like an arc.

  As shown in FIG. 3, a cut such as a perforation is formed between the base material body K20 of the second base material K2 and the OPEN corner K22, and the base material is pressed while pressing the OPEN corner K22 with a nail. By peeling off the main body K20, the second base material K2 can be easily rolled up from the first base material K1. In addition, the adhesive layer K21 of the second base material K2 is a layer in which only the edge of one side (for example, the upper side) has a stronger adhesive force than the other part, and the second base material K2 is separated from the first base material K1. When peeled off with a normal force, the second base material is attached to the first base material K1 only at the edge of the side having a strong adhesive force, as shown in FIG.

  As shown in FIG. 4, on the surface of the first base material K1, an ID number, which is product identification information used for product identification management that differs from product to product, is printed together with product related information (not shown). On the back side of K2, a plurality of URL information (for example, information that makes it possible to access a specific Web site such as a prize application site, or to send a blank e-mail for accessing the specific Web site) together with product related information (not shown). A two-dimensional code such as a QR code expressed by a two-dimensional distribution pattern of cell dots colored in the above color is printed.

  Further, although not shown in FIG. 1, on the surface of the second base material K2, of the product-related information, the application contents of the campaign, the application method, the application period, the number of winners, the manufacturer information, the seller information, etc. The announcement information that should be announced is printed.

  As described above, according to the pressure-sensitive adhesive label 1 according to the first embodiment, the above-described announcement information is displayed in an easy-to-see manner, and at the time of shipping the product, a two-dimensional code such as product identification information such as an ID number and URL information is used as the second group. It can be concealed with the material K2. For this reason, when applying from the sweepstakes site, it is difficult for those who have not purchased the product to steal the ID number and the like, and it is difficult for the product purchaser to apply the second base material K2 by simply scolding the second base material K2. A specific website such as a prize application site can be accessed using the two-dimensional code printed on the back side, and the ID number printed on the front surface of the second base material K1 is displayed on the input form of the website. You can participate in campaigns such as sweepstakes and receive presents just by typing.

Next, a preferred example of the two-dimensional code will be described with reference to FIG. FIG. 5 is a plan view illustrating the two-dimensional code according to the first embodiment. The two-dimensional code shown in FIG. 5 is represented in black and white due to color restrictions in the drawing, but the part other than the shaded part is a QR code composed of a plurality of colors such as black and white, green and white, and blue and white. The shaded portion is a design character and / or logo that is visible to the naked eye colored in a color other than the color used for the cell dots, and a two-dimensional code containing a design character that expresses URL information as a whole (: Logo Q (registered trademark, the same applies hereinafter)).
Specific details are disclosed in Japanese Patent Application Laid-Open No. 2007-287004, Japanese Patent Application Laid-Open No. 2008-15642, and the like.

  For this reason, according to the pressure-sensitive adhesive label 1 according to Example 1, in addition to the above-described effects, design characters such as manufacturing companies and sales companies are shown in shaded portions in FIG. 5 in addition to tasteless dry cell dots that cannot be understood by humans. And logos such as trademarks can be displayed, so that it is not only excellent in design, can be differentiated from other products, but can also make a good impression on product buyers who view 2D codes, It is possible to relieve anxiety about what kind of website to access, and to increase the probability that a product purchaser will actually access a specific website such as a prize application site using a two-dimensional code. For this reason, sales promotion of goods can be aimed at.

  Next, the adhesive label which concerns on Example 2 is demonstrated using FIGS. The difference between the pressure-sensitive adhesive label according to Example 2 and the pressure-sensitive adhesive label according to Example 1 is only the information printed on the first base material and the second base material and the configuration of the OPEN corner. The same components are denoted by the same reference numerals and description thereof is omitted.

  As shown in FIGS. 6 and 7, the pressure-sensitive adhesive sheet 1 ′ according to Example 2 includes a first base material K1 ′ and a second base material K2 ′, and the first base material K1 ′ is the same as that of Example 1. The size of the first base material K1 is reduced to about 2/3 as a whole, and the configuration is substantially the same except that the information printed on the surface is different. The second base material K2 ′ is shown in FIG. As shown, no cut is formed between the base body 20 ′ and the OPEN corner K22 ′, and the adhesive layer K21 ′ has no adhesive layer formed on the back surface of the OPEN corner K22 ′. It differs from the adhesive sheet K2 of Example 1.

  As shown by the oblique lines on the back surface of the second base material K2 ′ in FIGS. 7 and 8, since the adhesive layer is not formed on the back surface of the OPEN corner K22 ′, the OPEN corner K22 ′ can be easily picked, and the second base material K2 It is easy to peel “from the first substrate K1”.

  Further, as shown in FIG. 8, the surface of the base body K10 ′ of the first base material K1 ′ has serial information which is product identification information used for product identification management, which differs depending on the product, together with product related information (not shown). The design character-containing two-dimensional code (logo Q) shown in FIG. 5 containing the number and URL information is printed, and product-related information such as precautions not shown is displayed on the back surface of the second base material K2 ′. It is listed or blank. Note that, as in the first embodiment, public information such as seller information is printed on the surface of the second base material K2 '.

  For this reason, according to the pressure-sensitive adhesive label 1 ′ according to the second embodiment, the notice information is displayed in an easy-to-read manner as in the case of the pressure-sensitive adhesive label 1 according to the first embodiment. And the two-dimensional code such as URL information can be concealed by the second base material K2 ′. In addition, the design character's two-dimensional code can display logos such as design characters and trademarks of manufacturing companies and sales companies in addition to tasteless dry cell dots that humans can not understand, so it has excellent design characteristics, In addition to being able to differentiate from other products, it can give a good impression to product buyers who view 2D codes, relax the anxiety about what kind of website to access, and actually product The probability that the purchaser accesses a specific Web site such as a prize application site using the two-dimensional code can be increased. For this reason, sales promotion of goods can be aimed at.

  The configuration of the OPEN corner is not limited to the configuration of the first and second embodiments, but may be configured to be harder than other portions of the base body by impregnating with a hard resin or the like. By configuring the OPEN corner in this way, the second base material can be easily peeled off as in Examples 1 and 2, and the information hidden by the second base material such as product identification information and a two-dimensional code can be easily viewed. Because you can.

  Further, the material of the substrate body and the adhesive layer is not limited to those exemplified as examples, and the form of the adhesive label is not limited to the illustrated form, and can be appropriately changed within the scope of the utility model registration request. Not too long.

1, 1 'adhesive labels K1, K1' first base material K10, K10 'base material body K11 adhesive layer K12 OPEN corner K2, K2' second base material K20, K20 'base material body K21, K21' adhesive layer K22, K22 'OPEN corner

Claims (5)

It consists of a label base material having an adhesive layer on one side, and is attached to a product or its packaging or container to display product-related information such as a promotion campaign,
The label base material is a first base material that is attached to a product or its packaging or container via the adhesive layer, and a second base that is attached to the first base material via the adhesive layer. It has a two-layer structure consisting of materials,
A two-dimensional code that expresses the product-related information in a two-dimensional distribution pattern of cell dots colored in a plurality of colors on either the front surface or the back surface of the first substrate and the back surface of the second substrate. , And product identification information used for product identification such as an ID number and serial number is printed. On the surface of the second base material, advertisement information such as the application method for the campaign is printed, and the two-dimensional code and the product identification information. Is concealed by the second base material.   The pressure-sensitive adhesive label according to claim 1, wherein a design character and / or logo colored in a color different from the cell dot is printed on the two-dimensional code.   The pressure-sensitive adhesive label according to claim 1 or 2, wherein a part of the second base material is cut out or cut.   The pressure-sensitive adhesive label according to claim 1 or 2, wherein the pressure-sensitive adhesive layer is not formed on a part of the back surface of the second base material.   The pressure-sensitive adhesive label according to claim 1 or 2, wherein a part of the second base material is harder than the other part.

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