JP2003066844A - Label, method of manufacturing label and labeled container - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a label which can be reduced in a manufacturing cost and has high appealing properties while making necessary displays distinct. SOLUTION: This cylindrical label 7 is formed by printing a transparent resin film and is fitted to a body 5 of a transparent container 3. A front region 11 which turns to a front in exhibiting the container 3 in the developed state of the label 7 is printed with first images 15 visible through the film alone; a back region 13 which turns to a back in exhibiting the container 3 is printed with second images 21 visible through the film alone and the back of the second images 21 is printed with third images 23 visible through the transparent liquid in the container 3, the container and the film when viewed from the front.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a label to be mounted on the body of a container filled with a transparent liquid such as a beverage, a method for producing the label, and a labeled container.

[0002]

2. Description of the Related Art In general, a label on which a trade name, a trademark, a display of a display, etc. are printed is attached to the body of a container. Such a label is printed with ink on the inside of the resin film (the surface on the side of the container on which it is mounted) so that the consumer can see the image (characters, figures, etc.) printed through the film. . Labels have the function of attracting consumers' attention and improving their willingness to purchase, and it is necessary to clearly print the labels necessary for selling such as product labels so that they are easy to understand. However, it is not possible to clearly display only the necessary display or pattern due to the interference of light passing through the inside of the container.Therefore, the underlayer (background color) is printed on the entire film surface, and the product name, pattern, product display, etc. The image is clear (first prior art). On the other hand, in Japanese Patent Laid-Open No. 6-124064, a first label having a pattern is provided on the front side of the container, a second label colored with a single color is provided on the rear side of the container, and the second label is colored. A technique is disclosed in which the background color of the pattern of one label is used (second conventional technique).

[0003]

However, the above-mentioned first problem
In any of the second and prior arts, since the underlayer is printed on the entire film surface with ink, the amount of ink used is large and the manufacturing cost is high. Further, in the above-mentioned second prior art, two labels are used. However, there is a problem in that it takes time and effort to attach a label to the container because the product is used. On the other hand, in the sale of products, labels with high appeal that attract the attention of consumers are required.

[0004] Therefore, an object of the present invention is to provide a label, a label manufacturing method and a labeled container which can reduce the manufacturing cost and have high appeal while clarifying the necessary display.

[0005]

The invention according to claim 1 is a cylindrical label which is printed on a transparent resin film and is mounted on the body of a transparent container. In the above, the first image which is seen only through the film is printed on the front area which is the front when the container is displayed, and the second image which is seen only through the film is displayed on the back area which is the back when the container is displayed. A third image is printed on the back of the second image, which is printed and is visible through the transparent liquid in the container, the container, and the film when viewed from the front.

In the invention described in claim 1, the first image and the second image are clear because they are visible to the consumer only through the film, and the third image is viewed from the front of the product (the first image side). Since it is sometimes visible through the transparent liquid that is the contents of the container, it appears to be large and raised due to the influence of the refractive index of the liquid (hereinafter referred to as "fisheye effect"). Therefore, for a consumer who views the container with this label from the front, the image that has never been seen is noticeable and highly appealing. That is, the first image and the third image can be seen from the front at the same time, and the sharpness of the first image and the third image having the fish-eye effect can be seen as one body, which further enhances the appeal. Moreover, since the first image and the second image are directly visible only through the film, the display necessary for the product can be made clear, and it is not necessary to apply the underlayer on the entire surface of the film as in the conventional case. Since the amount used is small, the manufacturing cost can be reduced and the environment is friendly. Further, since only one label is attached to the body of the container, the label can be attached more easily on the front and back sides of the container than in the conventional technique in which a total of two labels are attached.

According to a second aspect of the present invention, in the first aspect of the invention, an underlayer is printed between the second image and the third image, and the underlayer is the background color of the second image. It is characterized by.

According to the invention described in claim 2, claim 1
In addition to the same effect as the invention described in
Since the underlayer is printed only between the image and the third image, the printing of the underlayer is limited to the minimum area and the second image is less affected by the color of the third image. The image can be made clear.

The invention according to claim 3 is the invention according to claim 1 or 2.
In the invention described in (3), the first image is an image related to a product name, the second image is an image for displaying the content of the product, and the third image is a pattern image.

In the invention described in claim 3, claim 1
Alternatively, the same effect as the invention described in 2 is obtained, and the product name and the content display important for the product are made clear images, and the fisheye effect is applied only to the pattern, so that the image of the pattern has a fisheye effect. Therefore, even if it becomes relatively unclear, the influence on the display related to the product can be small.

The invention according to claim 4 is the invention according to claims 1 to 3.
In the invention described in any one of above, the third image includes a bordered image of the first image, and imparts a stereoscopic effect to the first image.

In the invention described in claim 4, claim 1
In addition to the operation and effect described in any one of 3 to 3,
Since the first image is given a stereoscopic effect, it can be more appealing to consumers and the first image can be made clearer.

The invention according to a fifth aspect is the first to the fourth aspects.
The method for producing a label according to any one of 1 to 3, wherein the first image and the second image are printed in the front area and the back area on one surface of the film, and then the underlayer is printed over the second image. , Printing a third image on the underlayer, and then forming the film into a cylindrical shape.

According to the invention of claim 5, claim 1
The label according to any one of items 1 to 4 can be efficiently produced.

The invention according to claim 6 is the same as claims 1 to 4.
A labeled container equipped with the label according to any one of 1.

In the invention described in claim 6, claim 1
It is possible to provide a labeled container having the same effects as those of the invention described in any one of items 1 to 4.

The invention according to claim 7 is characterized in that, in the invention according to claim 6, the container for mounting the label is a pressure container made of resin.

According to the invention of claim 7, the same operational effect as that of the invention of claim 6 is obtained, and
The pressure-resistant bottle has no unevenness on the outer surface unlike the non-pressure-resistant bottle, and it is easy to use the fisheye effect of the container and light passing through the container.

[0019]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. FIG. 1 is a perspective view of the labeled container according to the present embodiment as seen from the front, FIG. 2 is a rear view of the container of FIG. 1, and FIG. 3 shows the ink application state of the label shown in FIG. FIG. 4 is a transverse cross-sectional view to be described, and FIG. 4 is a cross-sectional view showing a developed state of the label shown in FIG.

Labeled container 1 according to the present embodiment
Is a cylindrical label 7 attached to the body 5 of a transparent container 3 filled with a transparent liquid beverage. Container 3 is 500
It is a pressure resistant PET bottle (polyethylene terephthalate bottle) for ml, and the container 3 is filled with a transparent carbonated beverage. In such a pressure resistant bottle,
Since the outer surface does not have unevenness like a non-pressure resistant bottle, it is easy to use the fisheye effect of the container and the light passing through the container.

The label 7 is, for example, a so-called stretch film in which a single polyethylene film is formed into a cylindrical shape and is attached to the container 3 by applying tension.
The label 7 may be attached (after label) after the container 3 is filled with the beverage, or may be attached (pre-label) to the empty container 3 before the beverage is filled. The label 7 is printed on a transparent plastic film (hereinafter simply referred to as “film”) 9 with ink, and as shown in FIG. 4, it becomes the container side on both sides of the film 9 when it is attached to the container 3. Ink is printed on the surface (inner surface). The label 7 may be a polystyrene-based or polyethylene terephthalate-based shrink label other than the stretch label.

Further, the label 7 has a front area 11 which is the front surface of the container when the container is displayed and a back area 13 which is the back surface side of the container. As indicated by the line, the first image 15 that is a character or a figure serving as an identification mark of the product such as the name of the product or a trademark is printed. In the back area 13, as shown in FIG. 2, "property", "raw material", "expiration date", "production date" of the product,
The second image 21 that is required to be clear, such as the product notice 17 such as a “cautionary note” and the barcode 19, is printed.

In the rear area 13, the third image 23 is printed on the inner side (container side) of the second image 21 via the underlayer 31. This third image 23 is what the consumer sees through the transparent beverage from the front side of the container 3, and as shown by the broken line in FIG. 1, patterns such as products are shown by the fish-eye effect using the refractive index of the beverage. Displayed large and embossed. In the present embodiment, the third image 23 is printed with the trademark 25 used for the product, the design 27 reminiscent of undersea, and the edging pattern 29 of the characters representing the product name of the first image 15. It should be noted that the base layer 31 provided between the second image 21 and the third image 23 blocks the light on the back side of the second image 21 so that the second image 21 is not affected by the light passing through the container. In this way, the second image 21 necessary for product display is clearly visible.

Here, the color of each ink will be described.
The first image 15 and the second image 21 use a dark color such as black or green, and the base layer 31 has a light color such as white or yellow.
The third image is green, red, blue, etc. and is not particularly limited.

Next, a method of manufacturing the label 7 will be described. On the film 9 having a quadrangular shape in a plan view, first, the first image 15 or the second image 21 corresponding to the front surface area 11 and the back surface area 13 of the inner side surface which is the inner side when mounted on the container 3 is printed. In the first image 15 and the second image 23, ink is printed only on the image portion, and the amount of ink used is small because the underlayer 31 is not printed on the entire film 9.
In the present embodiment, printing is performed using dark color inks such as black, green, and purple so that necessary display characters are conspicuous.

Then, a white underlayer 31 is printed only on the back surface region 13. Moreover, since the underlayer 31 is printed only in the area corresponding to the second image in the back area 13, the amount of ink used is small even when the underlayer 31 is printed. Underlayer 3
The third image 23 is printed on 1. In the third image 23, inks of a plurality of colors are used as needed. After the printing of the third image 23 is completed, a protective layer 3 such as varnish is formed on the third image 23.
Apply 3 to the entire surface. Then, the film 9 is rolled with the varnish side inside and the overlapping portions of the film 9 are bonded to form a cylindrical shape. Finally, the cylindrical label 7 is attached to the body portion 5 of the container 3.

The present invention is not limited to the above-mentioned embodiments, and various modifications can be made without departing from the scope of the invention. For example, the container 3 to which the label 7 is attached is
The bottle is not limited to a pressure resistant bottle for carbonated drinks, and may be a non-pressure resistant bottle for mineral water or the like. Also, container 3
The beverage to be filled therein and the container are not limited to being colorless and transparent, and may be lightly colored as long as they are transparent. The label 7 is not limited to being attached to the body 5 of the container 3 in a cylindrical shape, and a rectangular label may be wrapped around the body 5 of the container 3.

[0028]

According to the first aspect of the invention, the first image and the second image are clear images because they are visible to the consumer only through the film surface, and the third image is the front face of the container (the first image). When viewed from the side of the image), the fish-eye effect makes the image appear larger and more prominent, and because of the other properties, it attracts the attention of the consumer and is highly appealing. Since it is not necessary to apply the underlayer to the entire surface of the film, the amount of ink used is small, so the manufacturing cost can be reduced and the environment is friendly. Further, since only one label is attached to the container body, it is easy to attach.

The invention described in claim 2 has the same effect as the invention described in claim 1, and the second image and the third image.
Since the underlayer is printed only between the image and the second layer, the printing of the underlayer is limited to the minimum area, and the second image is less affected by the color of the third image. can do.

According to the third aspect of the present invention, the same effect as that of the first or second aspect of the present invention can be obtained, and the fisheye effect is applied only to the pattern, so that the image of the pattern can be comparatively made by the fisheye effect. Even if it becomes unclear, it does not have much influence on the display related to the product. By applying the fisheye effect only to the pattern, the pattern changes depending on the viewing position to draw the consumer's attention, so that the advertising effect on the product can be enhanced.

According to the invention described in claim 4, in addition to the effect described in any one of claims 1 to 3, the first image is given a three-dimensional effect. The image can be made three-dimensional to make it clearer.

In the invention described in claim 5, the label according to any one of claims 1 to 4 can be efficiently manufactured.

According to the sixth aspect of the invention, it is possible to provide a labeled container having the above-mentioned effects.

According to the invention of claim 7, claim 6
In addition to the same effects as the invention described in (1), the pressure-resistant bottle has no unevenness on the outer surface unlike the non-pressure-resistant bottle, and the fisheye effect of light passing through the container and the container can be easily used.

[Brief description of drawings]

FIG. 1 is a perspective view of a labeled container according to the present embodiment as viewed from the front.

FIG. 2 is a rear view of the container of FIG.

FIG. 3 is a horizontal cross-sectional view illustrating a coated state of ink of the label shown in FIG.

FIG. 4 is a cross-sectional view showing a developed state of the label shown in FIG.

[Explanation of symbols]

1 labeled containers 3 containers 5 torso 9 films 11 front area 13 Rear area 15 First image 21 Second image 23 Third image 31 Underlayer

Claims (7)

[Claims] 1. A cylindrical label, which is printed on a transparent resin film and is attached to the body of a transparent container, the front area being the front when the container is displayed in the unfolded state. The first image that is visible only through the film is printed on the inside, and the second image that is visible only through the film is printed on the back area that is the back side when the container is displayed and the inside of the container when viewed from the front. Transparent liquid,
A label characterized in that a third image visible through the container and the film is printed on the back of the second image. 2. The label according to claim 1, wherein a base layer is printed between the second image and the third image, and the base layer serves as a background color of the second image. 3. The image according to claim 1, wherein the first image is an image relating to a product name, the second image is an image displaying the content of the product, and the third image is a pattern image. Label. 4. The label according to claim 1, wherein the third image includes a bordered image of the first image, and imparts a stereoscopic effect to the first image. 5. The method of manufacturing a label according to claim 1, wherein the first image and the second image are printed on a front area and a back area on one surface of the film, and then the second image is printed. And a third image is printed on the underlayer, and the film is then formed into a cylindrical shape. 6. A labeled container in which the label according to any one of claims 1 to 4 is mounted. 7. The labeled container according to claim 6, wherein the container on which the label is mounted is a pressure-resistant container made of resin.