JP2007091278A - Container product decorating method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a container product POP (point of purchase advertising) method capable of dynamically demonstrating the decorative effect by an auxiliary member for decoration to be immersed in a liquid content in a three-dimensional manner, and demonstrating the remarkable eye-catch effect by an unexperienced visual effect, and a container product to be used while a user enjoys the product. <P>SOLUTION: In the container product decorating method, a pattern having a regularity is formed in a transparent container body, a transparent liquid content is stored in the container body, the auxiliary member for decoration having the regular pattern is immersed in the liquid content, and the three-dimensional visual effect is realized by the light interference effect between both patterns. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a method for decorating a container product that gives a three-dimensional visual effect by a moire pattern.

  Container products that store cosmetics, beverages, etc., have a large portion of product power in the container decoration method or display method. The catch effect is exhibited, and it is particularly expected that a great effect is exhibited in a point-of-purchase advertisement (POP).

Patent Document 1 describes an invention relating to a method for decorating a container product, in which a decorative body having a decorative pattern on a transparent thin piece is immersed in a transparent liquid contained in a transparent container. And the method of printing a pattern or pattern directly on a transparent container, or sticking a label or sticker is flat or not moving at all, so it is not interesting, but it gives a three-dimensional feeling or moves by the above method By doing so, it is possible to provide an interesting liquid-containing transparent container and its decorative body.
JP 2000-335585 A

  However, although the decorative body is immersed in the container even in the method described in Patent Document 1, there is still a point that the three-dimensional effect is poor and the dynamic movement is not satisfactory, and the decorative effect and the eye catching effect are also obtained. It will be limited.

  The present invention relates to a container product decoration method, a point-of-purchase advertisement (hereinafter referred to as POP), and the decoration effect of the auxiliary member for decoration immersed in the content liquid is more three-dimensional. In addition, the POP method of the container product that exhibits a remarkable eye-catching effect with an unprecedented unique visual effect, and a container product that can be used while being enjoyed by the user, is aimed at making it more dynamic. For the purpose.

Among the methods for solving the above technical problem, the method of the invention according to claim 1 is:
A pattern having regularity is formed on the transparent container body, the transparent content liquid is stored in the container body, and an auxiliary member for decoration in which the regular pattern is formed is immersed in the content liquid. The container product decoration method is characterized in that a three-dimensional visual effect appears due to the light interference effect between the two patterns.

In the method according to the first aspect of the present invention, the regular pattern formed on the transparent container body and the regular pattern formed on the auxiliary member immersed in the content liquid are opposed to each other through the transparent content liquid. In addition, a moire pattern-like three-dimensional visual effect can be produced by the light interference effect between the patterns, and an unprecedented decoration effect and a remarkable eye-catching effect can be obtained. Further, the moire pattern can be changed more dynamically by adjusting the buoyancy acting on the auxiliary member so that the auxiliary member drifts in the content liquid.
In addition, the transparency in the container main body or content liquid used for this invention shall also include translucent.

Here, a colorant, various additives, etc. can be mix | blended with a container main body as needed to such an extent that transparency is not impaired. In addition, as a regular pattern forming method on the container body, a method of directly printing, a method of covering with a shrink label in which a regular pattern is printed on a transparent base film, a method of attaching an adhesive label, There are a method using an in-mold label in which a label is attached at the same time as molding, and a method of forming irregularities having a regular pattern directly on the wall surface of the container body during molding by mold processing.
In addition, the container body can be partially covered by solid printing or the like, and the moire effect can be partially limited by a transparent portion of the container body that is not covered.

As the base material of the auxiliary member, a transparent, translucent or opaque material can be selected depending on the targeted decoration effect. Further, the shape is not particularly limited, and various shapes such as a film shape, a sheet shape, a thin plate shape, and a bulk shape such as a column can be used. For example, a figure or the like shaped like a doll or an animal can be selected. Further, for example, if a transparent film-like base material is rolled into a cylindrical shape and floats in the content liquid, a further three-dimensional effect can be enjoyed.
The buoyancy acting on the auxiliary member can be adjusted by selecting the density of the material used for the auxiliary member, forming an air chamber in the auxiliary member, attaching a weight or a float to the auxiliary member, etc. The member can be submerged, floated, or suspended in the content liquid. For example, when the container body is shaken by hand, the auxiliary member is slowly shaken while receiving the resistance of the content liquid, and the change of the moire pattern can be enjoyed. In addition, the auxiliary member can be held upright in the content liquid by forming an air chamber in the auxiliary member or attaching a weight or a float.

  As for the method of forming a regular pattern on the substrate surface of the auxiliary member, as in the case of the container body described above, there are methods such as forming regular irregularities at the time of molding by printing, label sticking, and mold processing. is there.

As a regular pattern to be formed on the wall surface of the container body or the base material of the auxiliary member, dots are arranged in a regular rule in a parallel pattern with a predetermined pitch, in a square lattice shape, or in a punch metal shape. There are various forms such as ones and concentric circles. For example, the same pattern can be formed over the entire surface, the pattern can be partially changed, or the pattern can be gradually and gradually changed. .
In addition, by changing the pitch, line thickness, and angle of a part of a regular pattern to form a pattern, design, stylized character, etc., the moiré pattern of that part becomes different from the moiré pattern of other backgrounds. Are different, so that part appears to be raised and lowered, and the visual effect can be changed. In addition, characters, designs, patterns, solids, etc. can be added to the pattern.

  According to a second aspect of the present invention, in the first aspect of the invention, a so-called floating element is attached to the auxiliary member, and the auxiliary member is configured to be capable of floating and sinking by applying an external force to the container body.

  According to the method of claim 2, the auxiliary member sinks due to the action of the floating sink by, for example, pushing or releasing the body part of the container body sealed by attaching the floating sink to the auxiliary member by hand. You can enjoy the change in moire patterns caused by this movement.

  According to a third aspect of the invention, there is provided a method according to the first aspect, wherein a weight is attached to the auxiliary member, and the auxiliary member can be turned upside down with respect to the container body by turning the container body upside down. That's it.

  When the container posture is turned upside down by the above method according to claim 3, the auxiliary member is turned upside down with respect to the container main body in the container by the action of the weight. be able to.

  According to a fourth aspect of the present invention, there is provided the method according to the first, second or third aspect, wherein a pattern, a design, or a character is added to at least one of the container body and the auxiliary member so as to overlap the pattern. .

  According to the method of claim 4, it is possible to express a pattern, design, character, etc. in a changing moire pattern so that it appears or sinks, and to exhibit a more unique decoration or display / advertisement effect Can do.

Here, when adding a pattern, a design, or a character in addition to a regular pattern, for example, a pattern, a design, or a character may be printed on a pattern having a predetermined regularity. Alternatively, when a pattern having a predetermined regularity is formed by printing, a pattern having a predetermined regularity may be printed in advance after a pattern, a design, or a character is printed. A pattern having a characteristic and a pattern, a design, or a character may be printed at the same time.
For example, when using a transparent film-like or plate-like auxiliary member, a pattern can be formed on one side, and a pattern, design, or character can be formed on the other side.

The present invention is the method described above, and has the following effects.
In the first aspect of the invention, the pattern formed on the container body and the pattern formed on the auxiliary member immersed in the content liquid can reveal a three-dimensional visual effect in the form of a moire pattern. In addition, a remarkable eye-catching effect can be obtained in the POP, and when the user shakes the container body by hand, for example, the auxiliary member slowly shakes and can be used while enjoying the change in the moire pattern.

  In the invention of claim 2, the auxiliary member sinks or floats by pushing or releasing the body part of the container body by hand by attaching the float to the auxiliary member. You can enjoy the change in moire pattern due to movement.

  In the invention according to claim 3, when the container is inverted by attaching a weight to the auxiliary member, the auxiliary member is inverted with respect to the container body, so that the change in the moire pattern due to the movement associated with the inversion is enjoyed. be able to.

  In the invention according to claim 4, it is possible to express a pattern, a design, a character, or the like on a moiré pattern so that it appears or sinks, and a more unique decoration or display / advertisement effect is exhibited. be able to.

Embodiments of the present invention will be described below with reference to the drawings. 1 to 4 illustrate a first embodiment of the decorating method of the present invention.
FIG. 1 is a front view showing a container used in this embodiment, which is a biaxially stretched blow bottle made of polyethylene terephthalate (hereinafter referred to as PET) resin, and a transparent container body 1 has a cylindrical body 4. In this state, the cap 5 is screwed into the mouth tube portion. On the front surface of the body 4, a pattern P1 in which line segments curved in a wavy pattern by screen printing are regularly arranged at a predetermined pitch, and a designed character "ABC" are printed.

  FIG. 2 shows an auxiliary member 11 to be used. The substrate 12 is made of a stretched polypropylene resin and is a transparent rectangular plate piece having a thickness of 200 μm. The pattern P1 is left on one surface of the substrate 12. A pattern P2 is printed in which wavy line segments are regularly arranged at a predetermined pitch as if they are slightly rotated around. The lower end portion is attached with a float 14 made of low-density polyethylene with the opening facing downward and hollow inside and containing air. The float 14 is formed by hollow molding and includes a rectangular parallelepiped body portion 14a, a mouth tube portion 14b having an opening, and a ring-shaped weight 14c provided around the mouth tube portion 14b.

FIG. 3A shows that the container body 1 is filled with a transparent content liquid L, the auxiliary member 11 is inserted into the roll tube 3 so as to be rolled up, immersed in the content liquid L, and sealed with the cap 5. The state after standing still. In this state, the auxiliary member 11 is in an upright posture due to its own buoyancy and the weight 14 c of the float and sink 14, and is in a state of being levitated above the inside of the container body 1 by buoyancy. In addition, since the three-dimensional visual effect is exhibited in the state where the pattern P1 and the pattern P2 are located far away from each other, the moiré pattern is greatly changed by a slight change in the viewpoint, so that the eye catching effect is exhibited significantly. The
In addition, the character C exhibits a unique display / advertisement effect in a moire pattern having a three-dimensional visual effect.

  In this state, for example, when the body 4 is grasped and pressed by hand, the pressure inside the container body 1 is increased, and the content liquid L enters the float 14 from the opening of the mouth tube portion 14a of the float 14 so The gravity of the auxiliary member 11 to which the child 14 is attached becomes larger than the buoyancy, the auxiliary member 11 sinks (see FIG. 3B), and when the pressure is released, the pressure inside the container body 1 returns to its original state, Since the content liquid L is discharged from the opening of the mouth tube portion 14a of the child 14, the buoyancy of the auxiliary member 11 to which the float 14 is attached becomes larger than gravity and also rises. Thus, by moving the auxiliary member 11 up and down by repeatedly applying and releasing the pressing to the body portion 4, the user can enjoy the change in the moire pattern due to this up and down movement.

  As long as the pressure inside the container body 1 rises, the float 14 may be anything that settles in the content liquid L. Usually, a molded body containing air therein, an opening through which the content liquid enters and exits, and a weight Composed. The shape of the molded body can be any of various shapes such as a rectangular shape, a spherical shape, a cylindrical shape, and the like, and the material is not limited to a synthetic resin such as low density polyethylene, but is made of glass, metal, foamed material. Various materials are used as appropriate. The shape, size, and number of openings can be selected in various ways, and even small holes can be realized.

  The weight 14c attached to the float / sink 14 has a specific gravity larger than that of the content liquid such as metal, and the mass of the weight is such that the auxiliary member 11 is in an upright posture in the content liquid L. When the pressure is normal, the auxiliary member 11 is in a floating state, and when the pressure is increased, it is adjusted in advance so as to be settled. Even if the weight 14c is not attached, the auxiliary member 11 is in an upright posture in the content liquid L, and when the pressure inside the container body 1 is normal, the auxiliary member 11 is in a floating state, and the pressure is increased. In some cases, it may not be attached if it is in a sinking state. As the difference between the average specific gravity of the entire auxiliary member 11 to which the float 14 is attached and the specific gravity of the content liquid L is smaller, the auxiliary member 11 sinks with a smaller pressure.

  The position where the auxiliary member 11 is attached to the auxiliary member 11 is not limited to the lower end portion of the auxiliary member as long as the auxiliary member 11 is in the upright position in the content liquid L. Is not limited to one and may be a plurality.

  FIG. 4 is an explanatory view showing an example of the appearance of the moire pattern, where the auxiliary member 11 comes to the center height position in the container body 1 and the pattern P2 just overlaps the pattern P1. It represents the pattern observed from the viewpoint.

In the present invention, examples of the transparent content liquid L include skin lotions such as skin lotions and after-shave lotions, liquid hair preparations such as hair tonics and hair liquids, various household detergents, body soaps, shampoos and the like. There are cleaning liquid, fragrance and the like, but there is no particular limitation as long as it is a transparent liquid.
Further, the auxiliary member 11 can be made opaque in consideration of the decoration effect.
Moreover, the auxiliary member 11 may be plural, and by inserting a plurality of auxiliary members attached with floating weights having different weights into the content liquid L, the auxiliary member starts to sink when pressure is gradually applied to the container body 1. Since the timing is different, it is even more interesting.

5-7 demonstrates the 2nd Example of the decorating method of this invention.
FIG. 5 is a front view showing a container used in this embodiment, and the container body 1 is the same as that used in the first embodiment. The body 4 is covered with a shrink film 15 on which a pattern P1 in which lines curved in a wavy shape by screen printing are regularly arranged at a predetermined pitch is printed on a transparent base film. A pattern P1 is formed over the entire circumference. In addition, on the portion corresponding to the front surface of the container main body 1 of the shrink film 15, the letters “ABC” designed so as to overlap the pattern P1 are printed.

  FIG. 6 shows an auxiliary member 11 to be used. The base material 12 is made of a stretched polypropylene resin, and is made of a flexible transparent film having a specific gravity smaller than that of the content liquid and a thickness of 20 μm. On this surface is printed a pattern P2 in which wavy line segments are regularly arranged at a predetermined pitch. A weight 13 is attached to the lower end.

  FIG. 7A shows that the container body 1 is filled with a transparent content liquid L, the auxiliary member 11 is inserted into the roll tube 3 so as to be rolled up, immersed in the content liquid L, and sealed with a cap. The state after standing still. In this state, the lower end portion of the auxiliary member 11 is positioned near the bottom of the container body 1 by the action of the weight 13, and the thin film base 12 is erected in the standing liquid L in the content liquid L due to its buoyancy. It floats in the liquid L.

  The pattern P1 and the pattern P2 provide a three-dimensional visual effect, and the moire pattern changes with fluctuations due to the fluctuation of the auxiliary member 11 and the movement of the content liquid L. The eye-catching effect is demonstrated. Further, since the pattern P1 is formed over the entire circumference of the container body 1 by covering the shrink film 15, it is possible to see different forms of moire patterns from any direction.

  Furthermore, when the container is inverted from the upright posture to the inverted posture, such as by pouring the content liquid L, the posture of the auxiliary member 11 with respect to the container body 1 is reversed by the action of the weight 13 (see FIG. 7B). The change of the moire pattern due to the movement related to the inversion can be enjoyed. Here, since the base material 12 is made of a flexible thin film, the inversion of the auxiliary member 11 within the container body 1 is smoothly achieved. Conversely, when the container body 1 is inverted from the inverted posture to the upright posture, the change in the moire pattern can be enjoyed in the same manner.

  Note that the attachment position of the weight 13 is not limited to the lower end portion of the auxiliary member 11 as described above. For example, if it is attached at the center height position of the vertically long rectangular film of the above embodiment, when immersed in the content liquid L, the weight 13 is positioned at the lower end in the container body 1, and both end portions of the film are Also, it can be in a standing posture so as to be opposed to each other, and a moire-like three-dimensional visual effect can be exhibited even between the parts of the auxiliary member 11, and a different visual effect can be expressed. . The shape of the weight 13 is not particularly limited as long as the auxiliary member can be inserted into the container body 1. Further, an air chamber may be provided at the upper end of the auxiliary member 11 or a float may be attached.

By adjusting the mass of the weight attached to the auxiliary member 11, the auxiliary member 11 can be floated, settled, or floated in the content liquid L.
Further, even if the base member 12 of the auxiliary member 11 has a specific gravity greater than that of the content liquid and an air chamber or a float is attached to the upper portion of the auxiliary member 11, the same effect is exhibited.

  As long as the auxiliary member 11 can be sufficiently reversed in the content liquid L with respect to the diameter of the container body 1, a rigid base material for the auxiliary member 11 can be used.

  As mentioned above, although the embodiment of the present invention has been described with reference to the examples, the operational effects of the present invention are not limited to these examples. The material of the container body may basically be transparent, may be made of other transparent synthetic resin besides PET resin, and may be made of glass in the case of the second embodiment. Further, the shape of the container body is not limited to the cylindrical casing used in the examples.

Moreover, the material used for the base material of the auxiliary member is not limited to the polypropylene resin, and can be appropriately selected from various materials in consideration of the content liquid resistance, the buoyancy in the content liquid, and the like.
Moreover, the base material of an auxiliary member is not limited to a flexible thing, A rigid thing may be used if it can be inserted in a container.
Further, the number of auxiliary members inserted into the container body is not limited to one, and a plurality of auxiliary members may be inserted.
Further, the shape is not limited to a plate-like or film-like shape, for example, a cylindrical shape (for example, a film wound in a roll shape, an elliptical shape or a polygonal shape), or a partially folded shape Etc., and can be three-dimensional, and various forms can be used according to the purpose. A three-dimensional visual effect can also be expressed in the auxiliary member itself by forming the auxiliary member into a cylindrical shape or a part of which is folded and forming a pattern having regularity in a place where the auxiliary members appear to overlap each other. Also, for example, it is interesting to put a figure having a regular pattern on the surface, a figure shaped like an animal, etc. in the content liquid.

There are various combinations of regular patterns formed on the container body and the base material of the auxiliary member, and various color effects can be combined to produce various visual effects.
Pattern formation on the surface of the container body is not only direct printing by screen printing, but also direct printing by conventional printing methods such as offset printing, transfer printing, ink jet printing, etc. It can also be carried out by attaching or attaching a conventional label such as attaching, attaching a shrink label, or a stretch label.

  Moreover, the formation of the pattern on the surface of the container main body may be formed entirely on the outer surface of the container main body, or may be partial corresponding to the pattern on the base material of the auxiliary member. Similarly, the pattern of the auxiliary member on the base material may be formed entirely on the base material surface, or may be partial corresponding to the pattern on the container body surface.

  In addition, among the regular patterns on at least one of the container body surface and the substrate surface, this regular pattern is a pattern, design, or patterned character with a pattern in which the pitch, line thickness, or angle is changed. The moiré pattern of the formed portion is different from the moiré pattern of other backgrounds, and the portion can be made to appear to protrude or sink.

  As described above, the container product decorating method of the present invention can provide an unprecedented three-dimensional visual effect at a low cost and can be used in a wide range of applications including use for POPs. Can be expected.

It is a front view which shows the container used for 1st Example of the decorating method of this invention. It is a front view which shows the auxiliary member used in combination with the container of FIG. FIG. 3 is a front view showing a state in which the content liquid is stored in the container of FIG. 1 and the auxiliary member of FIG. 2 is immersed, in which (a) shows a state where the auxiliary member has floated and (b) shows a state where the auxiliary member has settled. It is explanatory drawing which shows an example of the expression aspect of a moire pattern in the state of FIG. It is a front view which shows the container used for 2nd Example of the decorating method of this invention. It is a front view which shows the auxiliary member used in combination with the container of FIG. It is a front view which shows the state which accommodated the content liquid in the container of FIG. 5, and immersed the auxiliary member of FIG. 6, (a) shows an upright state of a container, (b) shows an inverted state.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1; Container body 3; Mouth part 4; Trunk part 5; Cap 11; Auxiliary member 12; Base material 13; Weight 14; Floating sill 14a; (Floating sunk) Body 14b; (Float) Weight 15; Shrink film P1, P2; Pattern C; Letter L; Content liquid

Claims (4)

A pattern (P1) having regularity is formed on the transparent container body (1), the transparent content liquid (L) is stored in the container body (1), and the regular content liquid (L) The auxiliary member (11) for decoration on which the pattern (P2) is formed is immersed, and a three-dimensional visual effect appears due to the light interference effect between the patterns (P1, P2). A method for decorating a container product characterized by the above. The container product decorating method according to claim 1, wherein the auxiliary member (11) is attached to a float / sink (14), and the auxiliary member (11) can float and sink by applying an external force to the container body (1). A weight (13) is attached to a predetermined position of the auxiliary member (11), and the auxiliary member (11) can be turned upside down with respect to the container body (1) by turning the container body (1) upside down. The method for decorating a container product according to claim 1. 4. A container according to claim 1, 2 or 3, wherein a picture, a design, or a character is added to at least one of the container body (1) and the auxiliary member (11) so as to overlap the pattern (P1, P2). Product decoration method.