JP2007030967A - Method of decorating container product - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a POP (point of purchase advertising) method of a container product exerting more freely and more effectively a three-dimensional visual effect like a moire pattern, to thereby exert a remarkable eye-catching effect by virtue of the novel and unique visual effect. <P>SOLUTION: According to the method, a pattern having regularity is formed on an outer surface of a container main body, and an auxiliary member which is formed of a transparent substrate and a regular pattern printed thereon, for decoration, is attached to the container main body. Thus by an optical interference effect between the patterns, the three-dimensional visual effect is achieved. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a container product decoration method or display method that provides a three-dimensional visual effect with a moire pattern in a point-of-purchase advertisement.

For containers such as cosmetics, where container decoration or display methods occupy a large part of the product power, it is desirable to enhance the product image by exhibiting decorativeness by painting, printing, etc. ing.
Among them, the decoration with a moire pattern can produce a three-dimensional visual effect. For example, in Patent Document 1, large and small dots are formed with colored ink on the surface of the storage container body in a portion covered with a lid. It is characterized by having a whole pattern with a moire pattern effect by forming a pattern with large and small convex dots formed by printing a pattern with and forming on the outer surface of the lid or printing with transparent ink There is a description about a cosmetic container.
JP 2004-181037 A

  However, in a molded product such as a container, it is difficult to form a pattern on the inner surface opposite to a predetermined portion of the outer surface of the container by a normal processing method. In the case of forming a pattern on the surface and the like, since the parts that can be decorated are limited, the decoration effect is also limited.

  If a 3D visual effect with a moire pattern can be displayed freely and effectively without depending on the shape of the container, look at your own product among many products. The effect, the so-called eye-catching effect is exhibited, and in particular, it is expected that a large effect is exhibited in the point-of-purchase advertisement, so-called POP (point of purchase advertising).

  The present invention relates to a point-of-purchase advertisement (hereinafter referred to as “POP”), and it is an object of the present invention to more freely and effectively exert a moire pattern-like three-dimensional visual effect. It is an object of the present invention to provide a POP method for a container product that exhibits a remarkable eye-catching effect with a unique visual effect that has never been seen before.

Among the methods for solving the technical problem, the means of the invention according to claim 1 is:
A pattern having regularity is formed on the outer surface of the container body, and an auxiliary member for decoration in which the regular pattern is formed on the transparent base material is attached to the container body, and between the two patterns. There is a method for decorating container products in which a three-dimensional visual effect appears due to the interference effect of light.

  According to the method of the first aspect of the present invention, the distance between the regular pattern formed on the container main body and the regular pattern formed on the auxiliary member used in the POP is increased so that the light between the patterns can be transmitted. Compared to the method using a lid and the container body, a three-dimensional visual effect appears due to the interference effect, and more freely, regardless of the shape and transparency of the container, In addition, a moire pattern-like three-dimensional visual effect can be exhibited effectively, and a more remarkable eye-catching effect can be obtained.

Here, the container body may be transparent or opaque depending on the purpose of use.
In addition, as a base material for the auxiliary member, a transparent film (including translucent film), a sheet, a thin plate, or the like can be used, and a colorant is used as long as the transparency is not impaired. Various additives and the like can also be blended. By making the base material of the auxiliary member into a film shape, a sheet shape, a thin plate shape, etc., it has a regular pattern formed on the base material of the auxiliary member and a regular pattern formed on the container body by its own rigidity. A three-dimensional visual effect is produced in which the moiré pattern changes greatly due to a slight change in the viewpoint, with a distance at least partially between the pattern and the pattern.

In addition, by making it possible to move the auxiliary member arbitrarily without fixing it, it is possible to change the moire pattern by deliberately moving the auxiliary member so that the three-dimensional visual effect can be enjoyed. You can also.
In addition to the flat shape such as a band shape or a disk shape, the auxiliary member may have a cylindrical shape (roll shape, elliptical shape, drop shape or polygonal shape), a part of which is folded back, etc. The thing of various aspects, such as a three-dimensional thing, can be used according to the objective. The auxiliary member is formed into a three-dimensional shape such as a cylinder or a part of which is folded, and a pattern having regularity is formed in a place where the auxiliary members appear to overlap each other, thereby producing a three-dimensional visual effect by the auxiliary member alone. You can also. Furthermore, by attaching such an auxiliary member to the container main body, it becomes a decoration that provides a more three-dimensional visual effect.

As a regular pattern forming method on the container body, there are a direct printing method, a method of attaching or attaching a label, a method of forming by molding by molding, and the like. As a typical pattern forming method, there are printing by a conventional printing method such as gravure printing, offset printing, letterpress printing, flexographic printing, ink jet printing, embossing, and the like.
Further, a regular pattern on the wall surface of the container main body or the base material surface of the auxiliary member can be formed into regular irregularities by the forming method or the like.

As a regular pattern on the wall surface of the container main body or the base material surface of the auxiliary member, dots are arranged in a regular rule in a parallel pattern with a predetermined pitch, in a square lattice shape, or in a punch metal shape. There are various forms such as ones and concentric circles. For example, the same pattern can be formed over the entire surface, the pattern can be partially changed, or the pattern can be gradually and gradually changed. .
In addition, by changing the pitch, line thickness, and angle of a part of a regular pattern to form a pattern, design, stylized character, etc., the moiré pattern of that part becomes different from the moiré pattern of other backgrounds. Are different, so that part appears to be raised or lowered and can change the visual effect. In addition, characters, designs, patterns, solids, etc. can be added to the pattern.

  According to a second aspect of the present invention, there is provided the method according to the first aspect, wherein a pattern is formed on the outer surface of the container body by printing.

  According to the method of claim 2, a fine and vivid color pattern can be easily formed at low cost by printing.

  The method of the invention described in claim 3 is that, in the invention described in claim 1 or 2, the auxiliary member has a pattern formed on the surface of the film-like substrate by printing.

  According to the method of claim 3, printing on a film is easy, and the moire pattern is changed by making the whole auxiliary member thin and allowing the film-like substrate to sway by wind or the like in the display state. In addition, eye-catching effect and visual effect can be enhanced.

  According to a fourth aspect of the present invention, there is provided the method according to the first, second or third aspect, wherein a part of the auxiliary member is hooked on the neck of the container main body and attached so as to be hung on the container. .

  According to the above-described method of the fourth aspect, the auxiliary member can be easily attached to the container body as required, and can be easily detached. In addition, by making it possible to move the auxiliary member arbitrarily without fixing it, the moire pattern can be changed by deliberately moving the auxiliary member so that a three-dimensional visual effect change can be enjoyed. You can also.

  The method according to claim 5 is the method according to claim 1, 2, 3 or 4, wherein a pattern, a design, or a character is added to at least one of the surface of the container body and the base material so as to overlap the pattern. There is.

  According to the method of claim 5, the moire pattern can be expressed so that a pattern, a design, a character, or the like appears or sinks on the back surface, and a more unique decoration or display / advertisement effect can be exhibited. .

Here, when adding a pattern, a design, or a character in addition to a regular pattern, for example, a pattern, a design, or a character may be printed on a pattern having a predetermined regularity. Alternatively, when a pattern having a predetermined regularity is formed by printing, a pattern having a predetermined regularity may be printed in advance after a pattern, a design, or a character is printed. A pattern having a characteristic and a pattern, a design, or a character may be printed at the same time.
Further, in the auxiliary member, a pattern can be formed on one side and a pattern, a design, or a character can be formed on the other side.

The present invention is the method described above, and has the following effects.
In the invention according to claim 1, by using the auxiliary member in which the regular pattern is formed, the POP can exhibit a moire pattern-like three-dimensional visual effect more freely and effectively. Can be obtained, and a remarkable eye-catching effect can be obtained.

  In the invention of claim 2, a fine and vivid color pattern can be easily formed by printing on the outer surface of the container body.

  In the invention according to claim 3, printing on the film is easy, and the moiré pattern is changed by thinning the whole auxiliary member so that the film-like substrate is shaken by wind or the like in the display state. By doing so, the visual effect can be further enhanced.

  In the invention according to the fourth aspect, the auxiliary member can be easily attached to or removed from the container main body as required by being hooked on the neck and hung from the container. In addition, since the auxiliary member can be arbitrarily moved, the moire pattern is changed by moving the auxiliary member, and a three-dimensional change in the visual effect can be enjoyed.

In the invention of claim 5, the moire pattern can be expressed on the back so that a pattern, a design, a character, or the like emerges or sinks, and a more unique decoration or display / advertisement effect is exhibited. be able to.

Embodiments of the present invention will be described below with reference to the drawings. 1 to 3 illustrate one embodiment of the decoration method or display method of the present invention.
FIG. 1 is an overall perspective view showing an example of a container to be used. A container body 1 which is a blow bottle made of polyethylene resin has a body portion 4 having a substantially rectangular cylindrical shape, and a cap 5 is screwed into a mouth tube portion. State. A pattern P1 in which line segments curved in a wavy pattern by screen printing are regularly arranged at a predetermined pitch is directly printed on the front surface of the body 4 after frame processing.

  FIG. 2 shows an example of the auxiliary member 11 to be used. The base material 12 is made of stretched polypropylene and is made of a transparent film having a thickness of 60 μm. The pattern P1 is slightly rotated counterclockwise on one surface of the film. In this way, the pattern P2 in which wavy line segments are regularly arranged at a predetermined pitch and the designed character “ABC” are printed. And it punches in strip shape so that it may have the hook ring part 13 for hooking on the neck part 3 of the container main body 1 mouth tube part in the upper end part, and it was in the form of what is called a neck hanging label (neck hanger label). is there.

FIG. 3 shows the display state of the container product by POP. The container main body is shown with the surface on which the auxiliary member 11 is printed by hooking the hook ring portion 13 of the auxiliary member 12 on the neck 3 of the container main body. 1 is hung on the front surface of the body 4. Since the base member 12 has an appropriate rigidity and the auxiliary member 11 hangs down on the front surface of the pattern P1 formed on the body portion 4 of the container body 1, the base member 12 is formed on the pattern P1 formed on the container body 1 and the base member of the auxiliary member 11. A gap is formed between the formed pattern P2. Since the distance between the patterns P1 and P2 is not constant depending on the location, the moire pattern that appears also varies depending on the location. In such a state, the pattern P1 and the pattern P2 exhibit a three-dimensional visual effect in the form of a moire pattern, and the moire pattern is greatly changed by a slight change in viewpoint, so that an eye catching effect is exerted remarkably. .
In addition, the character S exhibits a unique display / advertisement effect in a moire pattern having a three-dimensional visual effect.

Moreover, since the film used as the base material 12 is shaken by receiving wind or the like, the pattern P1 having regularity formed on the container body 1 in response to the shake and the pattern P2 having regularity formed on the base material of the auxiliary member 11. The distance and angle between and the moiré pattern change, and the moire pattern changes, and the visual effect and eye catching effect can be further enhanced.
In addition, since the auxiliary member is not fixed to the container body, it can be easily detached and attached as necessary, and by moving the auxiliary member arbitrarily, the moire pattern can be changed and a three-dimensional visual effect can be enjoyed. be able to.

  As mentioned above, although the embodiment of the present invention has been described with reference to the examples, the operational effects of the present invention are not limited to these examples. There are various combinations of regular patterns formed on the outer surface of the container main body and the base material of the auxiliary member, and various color effects can be combined to produce various visual effects. In addition to the polypropylene resin, the synthetic resin used for the base material film of the auxiliary member is particularly limited as long as it has transparency such as polyethylene resin, polyester resin such as polyethylene terephthalate, polystyrene resin, acrylic resin, and polyvinyl chloride. The resin can be appropriately selected from conventionally used resins.

  The material of the container body may be made of synthetic resin such as polyethylene, glass, metal, paper, etc. The shape of the container body is a bottle, tube, cup, tray, case, compact, bag, can, It can be appropriately selected from all conventional container forms such as pouches, packs, and paper containers.

  The formation of the pattern on the surface of the container body is not only direct printing by screen printing, but also direct printing by a conventional printing method such as offset printing, transfer printing, ink-jet printing, etc. It can also be carried out by pasting or attaching conventional labels such as sticking, shrink labels, and stretch labels.

  Moreover, the formation of the pattern on the surface of the container main body may be formed entirely on the outer surface of the container, or may be partial when corresponding to the pattern on the base material of the auxiliary member. Similarly, the pattern of the auxiliary member on the base material may be formed entirely on the surface of the base material, or may be partial when corresponding to the pattern on the surface of the container body.

  In addition, among the regular patterns on at least one of the container body surface and the substrate surface, this regular pattern is a pattern, design, or patterned character with a pattern in which the pitch, line thickness, or angle is changed. The moiré pattern of the formed portion is different from the moiré pattern of other backgrounds, and the portion can be made to appear to protrude or sink.

  The auxiliary member is not limited to the embodiment as in the above-described embodiment. For example, the auxiliary member is folded into a plurality of sheets, cylindrical (rolled, elliptical or polygonal), partly It can also be made into a three-dimensional shape such as a folded one, and various forms can be used depending on the purpose. A three-dimensional visual effect can also be expressed in the auxiliary member itself by forming the auxiliary member into a cylindrical shape or a part of which is folded and forming a pattern having regularity in a place where the auxiliary members appear to overlap each other.

FIG. 4 shows another example of the auxiliary member 11. Like the auxiliary member 11 of FIG. 2, the base material 12 is made of stretched polypropylene and is made of a transparent film having a thickness of 60 μm on which a pattern is printed. It has a hook ring 13 for hooking.
Then, a part of the film is folded so that the auxiliary members 11 overlap each other, so that the auxiliary member 11 itself is also three-dimensional in addition to the visual effect between the patterns formed on the container body and the auxiliary member 11. Visual effects can be expressed.

Also, the method of attaching the auxiliary member to the container body is not limited to the method of hooking it on the neck of the container body. For example, an adhesive or the like is provided on at least a part of the auxiliary member and adhered to at least a part of the outer surface of the container body. It can also be attached.
Similarly, an adhesive or the like can be provided on at least a part of the auxiliary member, and the auxiliary member can be fixed to the container body.
In addition, an adhesive or the like can be provided on at least a part of the auxiliary member hooked on the neck of the container body, and can be attached to at least a part of the outer surface of the container body.
Furthermore, the planar auxiliary member can be curved and fixed to the container body with an adhesive or the like so as to form a gap between the regular pattern of the container body and the regular pattern of the auxiliary member. .

FIG. 5 shows another example of a method of attaching the auxiliary member to the container main body. FIG. 5 (a) is a side view (illustration is omitted), and FIG. 5 (b) is the container main body 1. It is a plane sectional view in the central height position of the trunk part 4 of the elliptical cylindrical shape of the housing.
The pattern P2 is printed, and the center part is convex so that a gap is formed between the left and right ends of the auxiliary member 11 made of a rectangular transparent film substrate and the front surface of the container outer surface on which the pattern P1 is printed. And is fixed to the body portion 4 with an adhesive, and the moire pattern-like 3 is formed by both patterns P1 and P2 (see FIG. 5B) facing each other across the gap. A dimensional visual effect is exhibited.
Note that the upper and lower ends of the auxiliary member 11 may be curved so that the central portion is convex, not the left and right ends, and may be fixed to the body 4 with an adhesive.

  As described above, the container product decorating method of the present invention can provide an unprecedented three-dimensional visual effect at low cost and can be expected to be used in a wide range of applications in POPs.

It is a whole perspective view which shows an example of the container used for the decorating method of this invention. It is a front view which shows an example of the auxiliary member used in combination with the container of FIG. It is a whole perspective view which shows the state which suspended the auxiliary member of FIG. 2 on the neck part of the container of FIG. It is a perspective view which shows the other example of an auxiliary member. It is the (a) side view which shows the other example of the attachment method to the container main body of an auxiliary member, and (b) plane sectional drawing.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1; Container main body 3; Neck part 4; Trunk part 5; Cap 11; Auxiliary member 12; Base material 13; Hook ring part P1, P2; Pattern S;

Claims (5)

A regular pattern (P1) is formed on the outer surface of the container body (1), and a regular pattern (P2) is formed on the transparent substrate (12) on the container body (1). An auxiliary member (11) for decoration is attached, and a three-dimensional visual effect appears due to the light interference effect between both patterns (P1, P2). Decoration method. The method for decorating a container product according to claim 1, wherein a pattern (P1) is formed on the outer surface of the container body (1) by printing. The method for decorating a container product according to claim 1 or 2, wherein the auxiliary member (11) has a pattern (P2) formed on the surface of the film-like substrate (12) by printing. The method for decorating a container product according to claim 1, 2 or 3, wherein a part of the auxiliary member (11) is hooked on the neck (3) of the container body (1) and attached to the container. At least one of the surface of the container main body (1) and the base material (12), a pattern, a design, or a character is added so as to overlap the pattern (P1, P2). Or the decoration method of the container product of 4.