MXPA06011313A - Packaged article comprising a lenticular label - Google Patents

Abstract

A packaged article comprises a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing the first surface;and a lenticular label having a front face and a rear face;wherein the front face of the lenticular label comprises a multidimensional image;and wherein the front face of the multidimensional image is adhered in a facing relationship to the second surface of the substantially transparent container. A method of packaging a liquid product which is at least semi-transparent, said method comprising the steps of:(a) providing a substantially transparent container having a longitudinal axis, a first surface, and a second surface opposing the first surface;(b) providing a lenticular label having a front face and a rear face, wherein the front face comprises a multidimensional image which imparts at least one visual illusion;(c) adhering the front face of the lenticular label in a facing relationship to the second surface of the substantially transparent container;and (d) providing the liquid product which is at least semi-transparent in said substantially transparent container.

Description

PACKAGED ARTICLE COMPRISING A LENTICULAR LABEL FIELD OF THE INVENTION The present invention relates to a packaged article comprising a lenticular label. More particularly, the present invention relates to a packaged article comprising a lenticular label adhered to the back surface of a substantially transparent package. In one aspect, the present invention relates to a packaged article as described above that contains a liquid product that is at least semi-transparent. In another aspect, the present invention relates to a method for packaging a liquid product that is at least semi-transparent.

BACKGROUND OF THE INVENTION Successful sales of a product depend not only on the quality of the product itself, but also on the uniqueness of the advertising for the product. Advertising has many forms and covers many media, but often the best advertising is in the product itself or in its packaging. However, it is not common for dozens of varieties of packaged items to be placed side by side on the shelf in stores. To improve sales, bright color schemes and extravagant decoration are frequently used to draw potential customers' attention to the product. Some manufacturers use a package of particular shape, size, or color so that potential customers can easily differentiate their products from other similar products. Frequently, labels are attached to one or more outer surfaces of the packaged article, such as in a container or a bottle, to attract and capture the consumer's attention. The labels are also used to provide information about the contents of the packaged item, including details about the product and the identity of the manufacturer. The labels intended to be applied to containers and bottles generally consist of a paper or plastic canvas, or the like, having a front face that has printed or reproduced on top of scripts or designs intended to decorate the container or that refer to the product contained in the container. The label is generally applied to the outer surface of the container by spreading a suitable adhesive on the back side thereof or by means of heat shrinking of the plastic from which the label is made. Normally, a label of conventional type has a printed surface provided with writing, designs, or images on its front face, while the back face is completely hidden or not visible, being intended only to adhere or be adhered to the body of the container or the bottle. Some have recognized that the face of the label attached to a container can be advantageously used to transmit information to the customer. At least one company prints pictorial images on the attached side of the back label so that it can be seen through the front of a container. A combination of front and back images can be used to convey the origin of the container and its contents and other pertinent information or additional decoration. However, this configuration is limited since any relevant information or decoration is two-dimensional, since it is presented on a two-dimensional or flat face of a label made from a paper or plastic sheet or the like. Others have recognized that labels and other decorative features can be inserted into and attached to an interior surface of a container or bottle or can still float in a liquid product in the container while attached to an interior surface. Another type of label or decorative element is one that can be inserted into and suspended within a container without being attached to an interior surface of the container. These configurations can allow physically three-dimensional decorations. However, the manufacture and assembly of these labels or decorative features can be more cumbersome and thus more expensive than using conventional two-dimensional labels. further, the degree of extravagance of the label or the decorative element is limited by its physical dimensions or physical design, which in turn limits the ability to attract and attract the attention of a user. As a consequence, there remains a need to provide improved aesthetic features and better decoration of packaged items that allow the distinctive character and extravagance in the design while maintaining the efficiency and profitability of the conventional manufacturing and assembly process. Recently, lenticular lens technology, which allows to form multidimensional images on a two-dimensional or flat surface, is increasingly used in products and devices of points of sale. Lenticular lenses are well known and available in the market. A lenticular lens can be incorporated into sets of labels that can be applied to objects such as containers or bottles, using conventional labeling equipment, which allows maintaining the manufacturing and assembly efficiency. In this way, lenticular technology is already in use in a variety of items such as promotional buttons, coasters, magnets, collectibles, display posters, signs, portamenús, packaging boxes, postcards, and business cards, as well as in point-of-sale materials such as labels and the like. However, these applications have a common characteristics in that lenticular technology has generally been applied as a lenticular lens with a back face adhered to an outer surface of a release substrate and its front face, on which the multidimensional image is visible, oriented away from the release substrate. In other words, an observer sees the lenticular lens through what may be termed a lens / air interface. For example, in this typical configuration, a lenticular lens is placed face up on the outside of a container or bottle. Although the lenticular technology allows to form multidimensional images on a two-dimensional or flat surface, which can provide improved aesthetic characteristics and better decoration of the packaged articles, there are some disadvantages in their conventional application, in particular in relation to packaging and knitting materials. sales such as labels and the like. When a multidimensional image of a lenticular lens is observed through a lens / air interface, as is conventional in the variety of uses described above, the multidimensional image may appear blurred or out of focus. Frequently, an observer will experience some degree of image degradation or other problem related to clarity, sharpness, or image quality. This effect can reduce the aesthetic characteristics of, for example, packaging or point-of-sale materials to which a lenticular lens is applied in a conventional manner. As a consequence, the need to provide a better quality of the multidimensional images of lenticular lenses persists, so that the blurring and degradation of the image is reduced and the general visual and aesthetic effect is improved, in particular with respect to the application of lenticular technology to packaging and point of sale materials such as labels and the like. Accordingly, the need for improved aesthetic characteristics and better decoration of packaged articles using lenticular lenses persists but reduces image blur and improves image quality, while maintaining the efficiency and profitability of the conventional manufacturing and assembly process .

BRIEF DESCRIPTION OF THE INVENTION A packaged article is provided comprising a substantially transparent package having a longitudinal axis, a first surface, and a second surface opposite said first surface; and a lenticular label having a front face and a back face, wherein the front face of the lenticular label comprises a multidimensional image, and wherein the front face of the lenticular label is adhered in a relation oriented towards the second surface of the container practically transparent. In one aspect of the present invention, there is provided a packaged article comprising a substantially transparent package having a longitudinal axis, a first surface, and a second surface opposite said first surface; a lenticular label comprising a front face, a back face, a plurality of lenticles, and a plurality of interlaced component images; and a liquid product that is at least semi-transparent; wherein the front face of the lenticular label comprises a multidimensional image that imparts at least one visual illusion, and wherein the front face of the lenticular label adheres in a relationship oriented toward the back surface of the substantially transparent container; and wherein the plurality of intertwined component images are arranged in correspondence with the plurality of lenticles so that the multidimensional image is visible by an observer practically free from distortion through the first surface of the substantially transparent container and through the liquid product to a observation distance that allows that observer to perceive this visual illusion.

In another aspect of the invention, there is provided a method for packaging a liquid product that is at least semi-transparent, said method comprising the steps of: (a) providing a substantially transparent package having a longitudinal axis, a first surface, and a second surface opposite said first surface; (b) providing a lenticular label having a front face and a back face, wherein the front face comprises a multidimensional image imparting at least one visual illusion; (c) adhering the front face of the lenticular label in a relation oriented towards the second surface of the substantially transparent container; and (d) providing the liquid product that is at least semi-transparent in said substantially transparent package. These and other attributes, aspects and advantages of the present invention will be apparent to those with industry experience upon reading the present disclosure.

DETAILED DESCRIPTION OF THE INVENTION Even though the specification concludes with the claims that in a particular way clearly indicate and claim the invention, it is believed that it will be better understood from the following description. Packaged articles of the present invention include a lenticular label and a substantially transparent package. Each of these essential components, as well as the preferred or optional components, are described in greater detail below. A. Lenticular Label A packaged article of the present invention includes a lenticular label. The lenticular label is included to provide the packaged item with a unique decoration and aesthetic features that can attract the attention of a potential customer and that can also transmit information to a potential customer. The lenticular label has a front face and a back face. The front face of the lenticular label comprises a lenticular lens and thus contains a multidimensional image. As used herein, a "multi-dimensional image" is an image that imparts a visual illusion such as depth and / or movement to an observer, and may include any combination of graphics, logos, text, or other visual information. The back side of the lenticular label comprises a label release substrate, which can be made of paper, plastic, or other suitable material. Lenticular lenses are well known and available in the market. The manufacture of lenticular lenses is not part of this invention. Lenticular lenses are thin transparent lenses that are flat on a first side or back side and include a plurality of linear and parallel lenticles, side by side, and elongated convex lenses on a second side or front side. Each lenticulus is usually a section of a long cylinder that focuses on and extends over, the total length of a section of an underlying image. Normally, the underlying image is printed on or adhered to the flat or back side of the lens to create a visual illusion when the underlying image is seen through the lenticles as a multidimensional or lenticular image. Lenticular lenses are usually made of a plastic material, for example, one or more of polyester, vinyl, polycarbonate, polyvinyl chloride (PVC), polyethylene terephthalate (PET), amorphous polyethylene terephthalate (APET), and the like. Lenticular lenses can be made in many ways, such as casting, engraving, and extrusion. In general, these methods for making lenticular lenses are known. A lenticular lens typically has a gauge thickness and each lenticle has parameters that include a focal length, an arc angle, and a width, as described in, for example, U.S. Pat. no. 6,424,467. The gauge thickness of a hemispherically or ribbed lens is usually the thickness as measured from the outermost edge of the curved surface of the lens to the flat back surface of the lens. Lenticular lenses that have a gauge thickness in the order of at least about 10 mils are called "high resolution" lenticular lenses. The preparation of the underlying image is well known in the industry.

The underlying image is a composite of a plurality of component images that are preferably photo-quality themselves, or of any other quality suitable for the intended use. The component images are selected based on the desired characteristics of the multidimensional image. Then, the component images are sorted, divided, interlaced, and plotted to create the underlying image that must be correctly aligned, or arranged in correspondence with the appropriate lenticular lenticular lens to produce the desired multidimensional image and the visual illusion in it. Processes for ordering, dividing, interlacing, and correlating component images are described in, for example, U.S. Pat. num. 5,488,451, 5,617,178, 5,847,808, and 5,896,230. The process to ensure that the component images are correctly aligned, or ordered in correspondence with the appropriate lenticular lens, requires consideration of the specific physical properties of the selected lenticular lens, the distance from which the multidimensional image will normally be observed, if the component images will be observed through an interface that includes one or more physical media in addition to the lenticular lens and air, and the specific physical properties of the one or more additional physical media. In embodiments of the present invention, compensating for the physical properties of the substantially transparent packaging material and / or the liquid product which is at least semi-transparent when ordering, dividing, interlocking, and correlating the component images in correspondence with the plurality of lenticles, As it is described in any other way in the industry, it can ensure that the multidimensional image is visible practically free of distortion. When the component images are not aligned correctly, or is not ordered in correspondence with the appropriate lenticular lenticular lens, image degradation and distortion of the image may occur, or other problems related to the clarity, sharpness, or quality of the image. multidimensional image. In addition, distortion of the image, which is when the image appears blurred or out of focus, may also occur depending on the quality, material, thickness, and / or other characteristics of the lenticular lens. As used herein, the terms "degradation", "distortion", and / or other impairments related to the clarity, sharpness, or quality of the multidimensional image are determined in the observer's context by observing the multidimensional image at a distance of observation that allows the observer to perceive the visual illusion, as discussed later. The front face of the lenticular label comprises a multidimensional image that imparts a visual illusion such as depth and / or movement to an observer. In general, visual illusions can include "depth", "movement", "flipped", "approach", and "transformation". A visual illusion of "depth" provides an Image that when observed looks as if it were in three dimensions. A visual illusion of "movement" provides an image that, when observed, seems to be in motion. A visual illusion of "flipped" provides an image that when observed seems as if it suddenly changed orientation or as if it disappeared and reappeared. A visual illusion of "rapprochement" provides an image that, when observed, appears to change in size, moving closer or farther away from an observer. A visual illusion of "transformation" provides an image that, when observed, seems to pass through transitions or experience metamorphosis to another image. In general, a multidimensional image can impart one or more visual illusions as desired. At a distance of observation that allows the observer to perceive the visual illusion, the observer is able to observe and distinguish the visual illusion imparted by the multidimensional image. It is preferred that the viewing distance be approximately 30 cm (approximately 12 inches) to approximately 91 cm (approximately 36 inches). In an illustrative embodiment of the present invention, the multidimensional image includes images of flowers, plants, fruits, and / or combinations thereof, wherein the flowers, plants, or fruits appear to be in three dimensions, appear to flower or to another way they transform, and / or they seem to sway in a breeze or move by the wind. A visual illusion can be visible by an observer when the observer and the packaged item, which contains the lenticular label that carries the multidimensional image, move in relation to one another. In general, the observer and the lenticular label can move in relation to one another when a packaged article to which the lenticular label adheres is moved by the user, or when the observer moves beyond a packaged item to which the label is attached. Lenticular adheres, for example, when an observer walks in front of a packaged item exposed on a shelf. To a large extent, the orientation of the lenticles governs the orientation of the desired visual illusion. As described above, a lenticular label includes a plurality of lenticles side by side, linear and parallel. A lenticular label can adhere to a packaged article, such as a package or a bottle having a longitudinal axis, so that each of the plurality of lenticles is substantially parallel to the longitudinal axis. In this way, more particularly, a visual illusion may be visible by an observer when a packaged item to which the lenticular label adheres is rotated by the observer around the longitudinal axis. Rotary motion can occur when the observer holds the packaged item and flips, rotates, or rotates the packaged item. Alternatively, a visual illusion may be visible to an observer when a packaged item to which the lenticular label adheres moves horizontally perpendicular to the longitudinal axis. Horizontal movement can occur when an observer laterally moves the packaged article itself, or when an observer moves to the side beyond the packaged item. Preferably, the lenticular label is oriented so that each of the plurality of lenticles has a substantially vertical direction and, thus, substantially parallel to the longitudinal axis of the substantially transparent container. As described above, the lenticular label has a front face and a back face. The front face of the lenticular label adheres in a relationship oriented towards the back surface of the substantially transparent package. Expressed in another way, the lenticular label adheres or in any other way is firmly attached face down to the second surface of the substantially transparent container. In this way, an observer observes the lenticular lens through what can be called a lens / packaging material / air interface. The adhesion of the lenticular label can be carried out by any means known in the industry, for example with a suitable adhesive, provided that the means for adhesion does not interfere with or reduce the quality of the visual illusion imparted by the multidimensional image. The rear face of the lenticular label is oriented upwards and away from the second surface of the substantially transparent container. The back side of the lenticular label may be opaque and may contain any additional image, print, design, or visual information, as desired, provided that this additional image, etc. not shown through on the front side of the lenticular label and / or in any other way does not interfere with the multidimensional image contained on the front face of the lenticular label. Alternatively, the back side of the lenticular label may be blank.

B. Practically Transparent Packaging The lenticular label of the present invention adheres to a substantially transparent package. further, because the lenticular label adheres in a relationship oriented towards the substantially transparent second container surface, the substantially transparent container provides physical means in addition to the lenticular lenses (i.e., at least the first and second surface of the substantially transparent container). ) through which the multidimensional image can be seen. As described above, an observer observes the lenticular lens through what may be termed a lens / packaging material / air interface as opposed to a conventional configuration that provides a lens / air interface. It has been found that by adhering the front face of the lenticular label in a relationship oriented towards the second surface of the substantially transparent container, so that the multidimensional image is observed through at least the first and second surface of the substantially transparent container in a lens / packaging material / air interface, provides better image quality, reduces blurring and image degradation and improves the overall visual and aesthetic effect of the multidimensional image. Without theoretical limitations of any kind, it is assumed that the substantially transparent packaging material acts in a manner similar to a corrective lens at the interface between the multidimensional image of the lenticular lens and the observer. The substantially transparent package can generally be a container, receptacle, holder, or the like, and can be of any suitable or desired shape, provided that its general structure provides a continuous encompassing wall in which a first surface or front surface can be defined as it is disposed generally opposite a second surface or rear surface. In one embodiment of the invention, at least one of the first surface and the second surface is arcuate in shape. Having at least one of the first surface and the second surface arcuate shape (ie, curved or rounded) provides further improvement of the overall visual and aesthetic effect of the multidimensional image. An example of this particular embodiment is a bottle having a generally oval or elliptical cross-sectional area. Another example of this particular embodiment includes a bottle having a generally cylindrical cross-sectional area. The substantially transparent packaging material is of sufficient transmittance to allow enough light to penetrate so that the objects or images can be seen simply and clearly through it at a viewing distance that allows the observer to perceive the visual illusion. It is preferred that the viewing distance be from about 30 cm (about 12 inches) to about 91 cm (about 36 inches). The substantially transparent package may be transparent or may be dyed in any color or shade, provided that sufficient transmittance described above is allowed. The substantially transparent package material has a refractive index in the range of about 1.3 to about 1.8. The virtually transparent package can be made of any suitable material, for example, glass or one or more of a plastic material such as polyethylene terephthalate (PET), polystyrene (PS), polyvinyl chloride (PVC), polypropylene (PP), and high density polyethylene (HDPE).

Optional liquid product that is at least semi-transparent A packaged article of the present invention can optionally include a liquid product in the substantially transparent package wherein the liquid product is at least semi-transparent. The liquid product which is at least semitransparent may optionally be included in the substantially transparent package to provide another physical medium in addition to the lenticular lens through which the multidimensional image can be seen. In this way, an observer observes the lenticular lens through what can be termed a lens / packaging material / liquid / air product interface. It has been found that adhering the front face of the lenticular label in a relation oriented towards the second surface of the substantially transparent container, so that the multidimensional image is observed through a liquid product that is at least semi-transparent and the first and second surface of the practically transparent packaging in a lens / packaging material / liquid / air product interface, provides better image quality, reducing blurring and image degradation and improving the overall visual and aesthetic effect of the multidimensional image. Without theoretical limitations of any kind, it is assumed that the substantially transparent packaging material and the liquid product that is at least semi-transparent act in a manner similar to corrective lenses at the interface between the multidimensional image of the lenticular lens and the observer. As an example of an improved visual effect, with the addition of a liquid product that is at least semi-transparent in the substantially transparent package, the multidimensional image may appear as if it were floating three-dimensionally within the liquid product. The liquid product that is at least semi-transparent is of sufficient transmittance to allow enough light to penetrate it so that objects or images beyond it can be observed at least effectively at a distance of observation that allows the observer to perceive the illusion visual. It is preferred that the observation distance be approximately 30 cm (approximately 12 inches) to approximately 91 cm (approximately 36 inches). The liquid product that is at least semitransparent may be transparent or may be dyed in any color or shade, as long as the sufficient transmittance described above is allowed. The liquid product that is at least semi-transparent has a refractive index in the range of about 1.2 to about 1.7. It is preferred that the liquid product that is at least semi-transparent has a refractive index that is similar to the substantially transparent packaging material, such as within about 0.5 of the other. As used herein, the term "liquid product" includes substances that exhibit fluid characteristics, as well as gels and other semi-solid viscous substances. The liquid product that is at least semi-transparent can be, for example, a shampoo, a conditioner, a hair rinse, a hair styling gel composition, a liquid soap, and a shower gel. It is preferred that the liquid product that is at least semitransparent is virtually bubble free when in chemical and physical equilibrium. In an illustrative embodiment of the present invention, a shampoo or conditioner, which is at least semi-transparent, is contained in a transparent plastic bottle having a generally elliptical cross-sectional area, wherein the front face of the lenticular label is adhered to a relation oriented towards the second surface of the plastic bottle. In this illustrative embodiment, the multidimensional image of the lenticular label includes images of flowers, plants, fruits, and / or combinations thereof, wherein the flowers, plants, or specific fruits included in the multidimensional image are representative of or complementary to a fragrance, one or more ingredients, or other characteristics of the shampoo or conditioner contained in the plastic bottle. When an observer observes the plastic bottle at an observation distance of about 30 cm (about 12 inches) to about 91 cm (about 36 inches) and simultaneously moves relative to the plastic bottle, the flowers, plants, or fruits appear to be in three dimensions, they seem to bloom or otherwise transform, and / or they seem to rock in a breeze or move as if by the wind.

D. Optional additional design A packaged article of the present invention may optionally include at least one additional design on the first surface of the substantially transparent package. An additional design may include any combination of graphics, logos, text, or other information that may be used to provide the packaged item with improved aesthetic features and decoration, and which may attract attention from and / or transmit information to a potential customer, to condition that the additional design does not obstruct considerably the vision of the multidimensional image of the lenticular label. The design can be, for example, a label adhered to the first surface of the container practically transparent. As an alternative, the design can, for example, be printed with direct screen printing on the first surface of the pack practically transpar- en. The design may also be a second lenicular eikis, provided it does not obstruct the view of the multidimensional image of the first lenicleicular eyelid. In a modality of the present invention, the design is complementary to the multidimensional image of the leníicular eíchique. A design can be complementary to the multidimensional image when the design comprises graphics, logos, image, or other information that is usually the same or similar moive or motto as that of the multidimensional image.

E. Means for packaging a liquid product that is at least semi-transparent. Another aspect of the invention is a method for packaging a liquid product that is at least semi-transparent. The method provides a packaged item with enhanced skeletal features and better decoration that uses lenticular lenis but reduces image blur and improves the quality of the image. The method for packaging a liquid product that is at least semi-transparent comprises the steps of: (a) providing a substantially transparent container having a long a a first surface, and a second surface opposite said first surface; (b) providing a lenicular eikisia having a front face and a post face, wherein the front face comprises a multidimensional image imparting at least one visual illusion; (c) adhering the front face of the lenicicular label in a relation oriented towards the second surface of the container practically translucent; and (d) providing the liquid product which is at least semi-transparent in said package practically translucency. As previously described, and without any theoretical limitation of any kind, it is assumed that the material of the container is virtually transparent and the liquid production that is at least semi-transparent acyuates as corrective lenses in the inverse between the multidimensional image of the lens and the observer, resulting in the benefits described above. All the documents in the description of the invention are incorporated, in the part of the invention, as a reference in the present; The nature of any document should not be interpreted as an admission that it is considered a prior art with respect to the present inven- tion. While particular embodiments of the present invention have been illustrated and described, it will be apparent to those with knowledge in the industry that various changes and modifications can be made without departing from the spirit and scope of the invention. It has, therefore, been intended to cover in the appended claims all changes and modifications which are within the scope of the invention.

Claims (10)

1. A packaged article comprising: a) A practically transparent container having a long axis, a first surface, and a second surface opposite the first surface; and b) a lenticular flag that has a frontal face and a posterior face, where the frontal face of the lenicular eikique comprises a multidimensional image that imparts at least one visual illusion; characterized in that the front face of the lens tongue adheres in an oriented relationship towards the second surface of the package practically translucent.

2. A packaged article comprising: a) A practically transparent package having a longitudinal axis, a first surface, and a second surface opposite the first surface; b) a leníicular eíiqueía comprising a froníal face, a posíerior face, a plurality of leníículos, and a plurality of intertwined componed images, in which the froníal face of the leníicular eíiqueía comprises a multidimensional image that imparts at least one visual illusion; and c) a liquid product that is at least semitransparent; the liquid product preferably is selected from the group comprising a shampoo, a conditioner, a hair rinse, a hair styling gel composition, a liquid soap, and a shower gel; characterized in that the front face of the lenticular flag sticks in an oriented relationship towards the second surface of the pack practically transpar- en, and the plurality of entangled component images are disposed in correspondence with the plurality of the len- ticles so that the multidimensional image is visible by a Observer practically free of distortion through the first surface of the container practically crosses and through the liquid production to an observational distance that allows the observer to perceive the visual illusion.

3. A packaged article according to claim 1 or 2, further characterized in that the visual illusion is selected from the group comprising depth, movement, volume, approach, and transformation.

4. A packaged item according to claim 1 or 2, further characterized in that the visual illusion is visible by an observer at an observation distance, preferably from 30 cm to 91 cm, when the packaged article and the observer move with one to the other.

5. A packaged article according to claim 1 or 2, further characterized in that the visual illusion is visible by an observer at an observation distance, preferably from 30 cm to 91 cm, when the observer rotates the packaged article around the longitudinal axis.

6. A packaged article according to claim 1 or 2, further characterized in that the visual illusion is visible by an observer at an observation distance, preferably from 30 cm to 91 cm, when the packaged article moves horizontally perpendicular to the axis longitudinal.

7. A packaged article according to claim 1 or 2, further characterized in that the virtually transparent package is made of a material selected from the group comprising polyethylene terephthalate, polystyrene, polyvinyl chloride, polypropylene, polyethylene of all-density, and glass .

8. A packaged article according to claim 1 or 2, further characterized in that at least the first surface and the second surface of the pack practically transverse is arcuate in shape.

9. A packaged article according to claim 1 or 2, characterized in that it also comprises a design on the first surface of the container practically transparent, wherein the design is complementary to the multidimensional image.

10. The use of a packaged article according to any of the preceding claims for packaging a liquid product that is at least semi-transparent.