JP4053316B2 - Campaign label - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a campaign label that is attached to the surface of a polyethylene terephthalate bottle, a container such as a glass bottle or a metal can, and applied to an application sheet.
[0002]
[Prior art]
In order to promote the sale of products, drinks, canned beer, canned coffee, etc., which have campaign labels attached to containers, which are application tickets for prizes, etc., are sold. A conventional campaign label includes a label main body on which a label application ticket, an application method, a display of a campaign content, and the like are printed.
[0003]
The product with the campaign label attached to the surface of the container is displayed at the store, and the consumer who has purchased the product removes the campaign label from the container and attaches the campaign label to, for example, an application postcard and mails it. By doing so, it is possible to participate in campaigns for various products.
[0004]
Specifically, in the case of a campaign label with an internal display such as “Spot” or “Out” on the back side of the label body, stick the label body with “Sell” printed on the application postcard. Yes. In the case of a point-based campaign label, a plurality of label bodies that have reached a predetermined point are pasted on an application postcard.
[0005]
[Problems to be solved by the invention]
The campaign label is convenient for consumers because it is easy to remove the campaign label from the container. However, when the product is displayed at the store, if the campaign label is easy to remove, There was a defect that mischief occurred, such as confirming “out” and stealing the label body.
[0006]
In addition, since the product from which the campaign label is peeled has no commercial value as the campaign product, it has been a cause of being returned to a manufacturer or the like.
[0007]
The present invention has been made in view of the above-mentioned conventional problems, such as mischief such as a campaign label affixed to a product displayed at a store etc. being inadvertently peeled off and illegally viewing the internal display, It is an object to prevent label theft.
[0008]
[Means for Solving the Problems]
The present invention has been made as a campaign label in order to solve the above-mentioned problems, and its technical means are a lower layer label that can be attached to an adherend and a lower layer label that can be peeled off, and An upper layer label provided with a display indicating that it is a campaign label so that it can be viewed from the front surface, and the lower layer label or the upper layer label is not visible from the front surface of the upper layer label and is applied to the campaign Or, when participating, the inner layer display can be confirmed by peeling the upper layer label from the lower layer label, and has a shape larger than the lower layer label and the upper layer label to cover the entire surface of the lower layer label and the upper layer label, and A transparent protective sheet that can be attached to an adherend, and the peel strength between the protective sheet and the upper layer label is the peel strength between the upper layer label and the lower layer label In that it is set to be weaker than the peel strength of the Bell and pasting target body.
[0011]
Since the transparent protective sheet covers the upper layer label and the lower layer label, the upper layer label cannot be peeled off unless the transparent protective sheet is peeled off. Therefore, in order to visually check the inner surface indication provided on the lower layer label (or upper layer label), the protective sheet peeling operation and the upper layer label peeling operation are required, preventing the mischief of illegally viewing the inner surface display. it can.
[0017]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, an embodiment of a campaign label of the present invention will be described with reference to the drawings. 1 to 3 show a first embodiment of the present invention. In addition, the cross section of the campaign label is illustrated with an increased thickness as compared with the size of the outer shape of the label for the sake of clarity (hereinafter, the second embodiment to the fourth embodiment). The form is also the same). The campaign label 1 shown in the figure is, for example, various containers 25 such as bottles (bottles) for drinks, medicines, beer, etc., metal cans such as canned coffee, and plastic bottles such as polyethylene terephthalate. It is affixed to.
[0018]
The campaign label 1 has a multilayer label structure including a label main body 4 composed of an upper layer label 3 and a lower layer label 5. The lower layer label 5 is, for example, a transparent or opaque lower layer label base material 6 made of a polypropylene film, and a predetermined display (for example, “per”) laminated on the front surface (upper surface) side of the lower layer label base material 6. Or display printing layer 8 provided with 7 or the like, a release agent layer 11 such as transparent silicone partially laminated on the display printing layer 8, and the back surface of the lower label substrate 6. It is comprised from the adhesion layer 9 laminated | stacked on.
[0019]
The said adhesion layer 9 is a layer for sticking the lower layer label 5 on the to-be-adhered body of the application sheets 10, such as the container 25 and an application postcard. As an adhesive constituting the pressure-sensitive adhesive layer 9, an adhesive commonly used in the field of labels and the like can be used. Preferred adhesives include, for example, pressure sensitive adhesives such as acrylic pressure sensitive adhesives, vinyl pressure sensitive adhesives, rubber pressure sensitive adhesives, and the like. A release paper having peelability is usually attached to the adhesive layer 9, and the release paper is peeled off for use when attached to a container or the like. However, when the pressure-sensitive adhesive layer 9 is formed of a heat-sensitive adhesive, a release paper is not necessary.
[0020]
The lower label substrate 6 can be formed of various synthetic resin films such as polyester film, synthetic paper, and paper in addition to the above-described polypropylene film. The display printing layer 8 can be formed by letterpress printing, screen printing, offset printing, gravure printing, or the like.
[0021]
The upper label 3 is, for example, an opaque upper layer label base 12 made of a polypropylene film, an adhesive layer 13 laminated on the back surface of the upper label base 12, and a front face of the upper label base 12 The release agent layer 15 thus formed. A display 2 such as a promotion advertisement for a campaign is appropriately printed on the front surface of the upper label substrate 12.
[0022]
On the front surface side (the surface of the release agent layer 15) of the upper layer label substrate 12, a transparent protective sheet 17 is detachably laminated. The protective sheet 17 includes a protective base material 18 made of a transparent synthetic resin film set larger than the shape of the label body 4, and a transparent adhesive layer 19 laminated on the back surface of the protective base material 18. Consists of. The label body 4 is entirely covered with a protective sheet 17, and the adhesive sheet 21 is formed on the protective sheet 17 over the entire circumference of the label body.
[0023]
The release agent layer 15 is for adjusting the peel strength between the upper layer label 3 and the protective sheet 17. The release agent layer 11 is for adjusting the peel strength between the upper layer label 3 and the lower layer label 5. The peel strength between the protective sheet 17 and the upper layer label 3 is set to be lower than the peel strength between the upper layer label 3 and the lower layer label 5 and the peel strength between the lower layer label 5 and the container 25. ing. The release agent layer 11 and the release agent layer 15 may be provided with a layer of another release agent (release agent) instead of the silicone layer. Further, the front surface of the upper label 3 and the lower label 5 If the front surface is the above-described peel strength (releasing property), such a layer may be omitted.
[0024]
Next, a usage example of the campaign label 1 will be described. In the present embodiment, on the front surface of a normal label (such as a heat-shrinkable label on which a trade name, a cautionary note, etc.) 26 attached to the body of a container 25 made of a polyethylene terephthalate bottle, The campaign label 1 is attached (see FIG. 3 (A)).
[0025]
In the campaign label 1, the protective sheet 17 covers the entire surface of the label main body 4, and the sticking portion 21 is stuck on the surface of the label 26. In addition, since the protective sheet 17 is transparent, the display 2 such as the advertisement for the campaign can be visually observed, and the protective sheet 17 is not easily noticeable.
[0026]
When the upper label 3 is peeled off, the protective sheet 17 must first be peeled off (see FIG. 3B). Since the upper layer label 3 cannot be peeled off after the protective sheet 17 has been peeled off in this way, the inner surface display 7 such as “hit” or “off” provided on the lower layer label 5 or the upper layer label 3 is displayed. In order to visually check, two peeling operations (two actions) of peeling the protective sheet 17 and further peeling the upper layer label 3 are required.
[0027]
As a result, it is possible to prevent the mischief of peeling off the campaign label 1 attached to the product displayed at the store and viewing only the inner surface display 7 or stealing the label body 4. The peel strength between the protective sheet 17 and the upper layer label 3 is weaker than the peel strength between the upper layer label 3 and the lower layer label 5 and the peel strength between the lower layer label 5 and the container 25. When peeled off, the label body 4 is not peeled off together. Moreover, the peeling strength of the upper layer label 3 and the lower layer label 5 is a concept including the case where there is no peeling strength.
[0028]
When the consumer participates in the campaign, as shown in FIG. 2 (b), the lower layer label 5 on which “around” is displayed is peeled off, and the lower layer label 5 is attached to the application postcard 10 or the like. In that case, you may make it affix the peeled protection sheet 17 so that the lower layer label 5 whole may be covered.
[0029]
The inner surface display 7 (display printing layer 8) can be provided on an arbitrary surface side of the upper layer label 3 or the lower layer label 5, and may be provided on the back surface side of the lower layer label substrate 6, or the inner surface. The display 7 can also be provided on the back surface side of the upper layer label 3 (the back surface side of the upper layer label substrate 12) or the front surface side of the upper layer label 3 (the front surface side of the upper layer label substrate 12). . When the inner surface display 7 is provided on the front surface side of the upper layer label substrate 12, the inner surface display 7 is visually observed from the front surface of the upper layer label 3 by concealing the display printing layer 8 with a concealing layer. I can't do that.
[0030]
4A to 4C show a second embodiment of the present invention. The label main body 4 of the campaign label 1 of the present embodiment is laminated on the transparent label base material 30, the adhesive layer 31 laminated on the back surface of the label base material 30, and the front surface of the label base material 30. The display printing layer 32 including the inner surface display 7, a hiding layer 33 for hiding the printing layer 32, and a release agent layer 35 laminated on the surface of the hiding layer 33. Further, the protective sheet 17 is laminated on the release agent layer 35.
[0031]
The peel strength between the protective sheet 17 and the label body 4 is set to be weaker than the peel strength between the label body 4 and the container 25.
[0032]
The campaign label 1 of the present embodiment is used by being attached to the container 25 or the like, similarly to the first embodiment. Also in this campaign label 1, since the protective sheet 17 covers the entire surface of the label body 4, the label body 4 cannot be exposed unless the protective sheet 17 is peeled off. It is the same as the form.
[0033]
When a consumer participates in a campaign, first, the protective sheet 17 is peeled off, and then the label body 4 is peeled off (see FIG. 4 (B)), the adhesive layer 31 on the back side and the transparent label base material The inner surface display 7 such as “hit” or “out of” can be visually confirmed through 30. Then, the front and back of the label main body 4 are reversed so that the “around” display can be visually observed (the adhesive layer 31 is the upper surface), and the label main body 4 is applied to the postcard 10 using the protective sheet 17. Apply for application (see (c) in the figure). Thus, since the label main body 4 can be stuck to the application postcard 10 with the protective sheet 17, a separate tape or the like becomes unnecessary.
[0034]
Since the campaign organizer can see the “around” display through the protective sheet 17, the adhesive layer 31 and the transparent base material 30, it takes time to remove the applied label body 4 from the application postcard 10 and the like. There is an advantage that can be omitted.
[0035]
The inner surface display 7 (display print layer 32) may be provided on the back side of the opaque label substrate 30. In such a case, the concealing layer 33 is not necessary.
[0036]
5 to 7 show a third embodiment of the present invention. The campaign label 1 of the present embodiment includes a lower layer label 5 that can be attached to an adherend, an upper layer label 3 that is detachably attached to the lower layer label 5, and an inner surface provided on the lower layer label 5. The upper layer label 3 can be separated into an inner part 48 and an outer frame part 47 surrounding the entire circumference of the inner part 48.
[0037]
Specifically, the campaign label 1 includes a lower layer base material 40, an adhesive layer 41 laminated on the back surface of the lower layer base material 40, and the inner surface display 7 laminated on the front surface of the lower layer base material 40. Display print layer 43, release agent layer 44 laminated on the print layer 43, adhesive layer 45 laminated on the release agent layer 44, and upper layer base material 46 laminated on the adhesive layer 45. Become. A display layer 42 such as a campaign advertisement is printed on the front surface of the upper layer base material 46. Here, the lower layer substrate 5, the adhesive layer 41, and the printing layer 43 constitute a lower layer label 5. Further, the upper layer label 3 is constituted by the release agent layer 44, the upper layer base material 46, the adhesive layer 45 and the display layer 42.
[0038]
Then, by pressing the cutting blade against the campaign label 1 from above and cutting the upper layer label 3, the outer frame portion 47 and the inner portion 48 surrounded by the outer frame portion 47 (the periphery is surrounded) are formed. Is formed. The cut line 50 of the campaign label 1 is formed over the display layer 42, the upper layer base material 46, and the adhesive layer 45.
[0039]
The release agent layer 44 is provided on the lower layer base material 40 in a partial or dotted manner so that the outer frame portion 47 and the inner side portion 48 are adhered to the lower layer base material 40 with a predetermined peel strength. Moreover, it is preferable to set the peel strength of the outer frame portion 47 and the inner portion 48 and the lower layer base material 40 to be smaller than the peel strength of the lower layer label 52 and the container 25.
[0040]
Next, an example of use of the campaign label 1 of the third embodiment will be described. As in the first embodiment, the campaign label 1 is attached to the surface of a normal label 26 attached to the body of the container 25 (see FIG. 7 (A)).
[0041]
It is difficult for the campaign label 1 to peel off the inner portion 48 after the outer frame portion 47 is peeled off. Even if only the inner part 48 is peeled off without removing the outer frame part 47, the cut line 50 formed on the campaign label 1 is a thin line, so the outer frame part 47 and the inner part 48 approach or closely contact each other, In addition, since the surfaces of the outer frame portion 47 and the inner portion 48 are flush with each other, it is difficult to instantaneously peel off the inner portion 48 at a place where a product can be purchased like a storefront. For this reason, for example, the mischief of the campaign label 1 of the goods displayed at the shop front can be prevented.
[0042]
When the consumer participates in the campaign, the printed layer 43 on the front surface of the lower layer base material 40 can be visually observed by removing the inner portion 48 after removing the outer frame portion 47 (FIG. 6). (See (a) and (b)). Then, the lower label 5 is applied to the postcard.
[0043]
The inner surface display 7 (display printing layer 43) can be provided on an arbitrary surface side of the upper layer label 3 or the lower layer label 5, and may be provided on the back surface side of the lower layer base material 40. It is also possible to provide the upper layer base 46 of the inner part 48 on the front side or the back side. When the inner surface display 7 is provided on the front surface side of the upper layer base material 46 of the inner portion 48, the inner surface display 7 can be seen from the front surface of the upper layer label 3 by concealing the display print layer 43 with a concealing layer. Is not visible.
[0044]
FIG. 8 shows a fourth embodiment of the present invention. The campaign label 1 of the present embodiment is composed of a single-layer label, whereas the campaign label 1 of the third embodiment is a multi-layer label of an upper layer label 3 and a lower layer label 5. is there. Specifically, the campaign label 1 that can be attached to an adherend includes a label body 4 that can be separated into an inner part 48 and an outer frame part 47 that surrounds the entire circumference of the inner part 48. The label main body 4 can be separated by forming the cut line 50 with a cutting blade, as in the third embodiment.
[0045]
The label body 4 includes a label base 51, a display print layer 43 including an inner surface display 7, and an adhesive layer 41. The peel strength of the adhesive layer 41 may be the same in each of the inner portion 48 and the outer frame portion 47, but it is preferable that the inner portion 48 be stronger than the outer frame portion 47.
[0046]
The inner surface display 7 (display printing layer 43) may be provided on the front surface side of the label substrate 51. In such a case, the display printing layer 43 is concealed with a concealing layer so that the inner surface display 7 cannot be seen from the front surface of the label main body 4.
[0047]
The campaign label of the present invention is not limited to the first to fourth embodiments, and the inner surface display includes “1 point”, “2 points”, etc. in addition to “hit” or “out”. Such points may be displayed. Moreover, although the campaign label of the above-described embodiment is an example having an inner surface display, it may be a campaign label that does not have a specific inner surface display and collects a predetermined number of sheets and applies. Any label can be used.
[0048]
Further, the campaign label of the present invention can be applied to other containers, for example, various containers such as drinks, pharmaceuticals, beer bottles, metal cans such as canned coffee, and the like. In addition, the shape and size of the campaign label is appropriately selected according to the type of container or the like to be attached.
[0049]
【The invention's effect】
In the campaign label of the present invention, in order to visually check the inner surface display when applying for or participating in the campaign , first, the protective sheet must be peeled off and the upper layer label must be peeled off . An action is required, and mischief of illegally viewing the internal display at a store or the like can be prevented.
[Brief description of the drawings]
1A and 1B show a first embodiment of the present invention, in which FIG. 1A is a plan view and FIG. 1B is a cross-sectional view taken along line AA in FIG.
2A is a cross-sectional view showing a state where a protective sheet and a label main body are peeled off, and FIG. 2B is a plan view of a lower layer label.
FIGS. 3A and 3B show a state in which the campaign label of the present invention is attached to a container, wherein FIG. 3A is a perspective view before the label portion is peeled off, and FIG. 3B is a perspective view in a state where the protective sheet is peeled off.
4A and 4B show a second embodiment of the present invention, in which FIG. 4A is a cross-sectional view in which a label main body and a protective sheet are integrated, and FIG. 4B is a cross-sectional view in which the protective sheet is peeled from the label main body. (C) is a cross-sectional view of the label body attached with a protective sheet.
FIGS. 5A and 5B show a third embodiment of the present invention, in which FIG. 5A is a plan view and FIG. 5B is a cross-sectional view taken along line BB in FIG.
6A is a cross-sectional view with an outer frame part peeled off, and FIG. 6B is a cross-sectional view with an inner part peeled off.
FIGS. 7A and 7B show a state where the campaign label of the present invention is attached to a container, where FIG. 7A is a perspective view before the label portion is peeled off, and FIG. 7B is a perspective view where the outer frame portion is peeled off.
FIG. 8 is a cross-sectional view showing a fourth embodiment of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... Campaign label, 3 ... Upper layer label, 4 ... Label main body, 5 ... Lower layer label, 7 ... Inner surface display, 17 ... Protection sheet, 25 ... Container (to-be-adhered body), 47 ... Outer frame part, 48 ... Inside Frame

Claims (1)

A lower layer label that can be attached to an adherend, an upper layer label that is attached to the lower layer label so as to be peelable and that is a campaign label so that it can be viewed from the front surface , and An inner surface display that is invisible from the front surface of the upper layer label to the lower layer label or the upper layer label and whose contents can be confirmed by peeling the upper layer label from the lower layer label when applying or participating in the campaign, and A transparent protective sheet having a shape larger than that of the lower layer label and the upper layer label and capable of being attached to an adherend to cover the entire surface of the lower layer label and the upper layer label. The campaign label is characterized in that the peel strength is set to be weaker than the peel strength of the upper layer label and the lower layer label and the peel strength of the lower layer label and the adherend.

Images