JP2019168598A - Double application prevention label - Google Patents

Abstract

To prevent an unpurchased web application and to prevent double applications.SOLUTION: A double application prevention label 1 which can have application information printed and be attached to merchandise includes a sheet base material 3 having an application information layer 4 printed and having an adhesive layer 2 on a rear surface, a hiding layer 5 covering the application information layer from a surface side, and a merchandise information layer 6 printed on the surface side of the hiding layer. The application information layer is made of a material opaque to visible light and reading light in reading application information, and the hiding layer and the merchandise information layer are made of a material opaque to the visible light and transparent to the reading light.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a technique suitable for use in a double entry prevention label.

In order to promote the sale of merchandise, campaigns for giving gifts to users who have purchased merchandise are regularly conducted.
Conventionally, a method in which a user applies for a campaign by attaching a label (sticker) attached to a product to an application form and mailing the application form to the address of the application destination has been common.

However, sticking the label (seal) to the application form and mailing it takes time, and it may be difficult for the user to apply for the campaign, and the campaign system via the Internet on the web is also used together. .
This web-based campaign system uses a two-dimensional code in which a lottery ID for certifying that a product has been purchased and the address of a website prepared for application for a campaign are embedded.

  The user reads a two-dimensional code including a lottery ID and an address using the terminal device. Then, the read lottery ID is transmitted from the terminal device to the campaign application website specified by this address via the web. By doing so, the website server performs lottery using the lottery ID.

  As described above, the user can participate in the campaign by either a campaign system using the Internet or a mail-based campaign system in which a label (sticker) is pasted on an application form that has been conventionally used.

  In the label (seal), a two-dimensional code is printed on the back of the label base material, and information for mail application (including information such as application points such as 1 point and 2 points) is printed on the label base material table. It is attached to the product for which the campaign is being carried out with an adhesive or the like on the back side of the label base material. This is because if the two-dimensional code is printed on the table, the user can easily apply for the web from the terminal device without purchasing the product in the state where the product is in the store or the like, and there is no meaning of the campaign.

  Then, when participating in a campaign after purchasing a product, the user peels off the label (seal) from the product and reads the two-dimensional code on the back of the label (seal) from his mobile device, or applies to the label ( You will choose whether to apply the postal application by sticking it to the application form.

  However, of course, after purchasing the product, after removing the label (sticker) and applying for web with your own terminal device, the label (sticker) is pasted on the application form and applied by mail. Things to do come out.

Here, as a means of confirming whether the application by mail is a double application, it is possible to check whether the application has already been applied to the web by reading the 2D code by turning off the seal and turning it over, or by checking the seal on the application form. It is conceivable to keep the sticking surface transparent so that the two-dimensional code can be read.
In order to prevent such double application, in order to prevent double application, in order to prevent double application, a duplicate application of mail application and web application was detected on the system, and there was an overlap between the two. Technologies such as systems that are excluded from the target are known.

JP-A-2006-91113

  However, as a double application confirmation means, when the seal is peeled off and the seal is turned over to read the two-dimensional code to confirm whether the seal has already been applied to the web, it is necessary to remove the seal. In addition, when the sticking surface of the application form sticker is made transparent so that the two-dimensional code can be read, it is expensive compared to the normal application form, which is not preferable.

In other words, if the two-dimensional code is on the back side of the sheet base material, it will be a deterrent to web applications that do not purchase products at the storefront, but in this case, when confirming double application, it can be peeled off from the application form There is a problem that it is necessary to make the sticker surface of the film transparent in advance.
However, it is not necessary to remove the sheet base material from the product or make the application form transparent when printing the two-dimensional code with the mail application information on the front side of the sheet base material to confirm double application. However, there was a problem that it was not a deterrent to online application at stores.

  Moreover, although the technique of patent document 1 describes the prevention technique of double application, it suppresses that a user applies a web application from a terminal device, without purchasing goods in the state where goods exist in a shop front etc. Is not described, and this problem has not been solved.

  The present invention prevents a user from applying for a web from a two-dimensional code of a label (seal) affixed to a product without purchasing a product displayed at a store, etc. Achieving the purpose of providing a double entry prevention label that can prevent double application that both mail and mail application are peeled off by peeling off the sheet base material or making the application form transparent without making it expensive It is something to try.

The double entry prevention label of the present invention is a double entry prevention label on which application information is printed and can be attached to a product,
A sheet base material on which the application information layer is printed and has an adhesive layer on the back surface;
A concealing layer covering the application information layer from the front side;
A product information layer printed on the front side of the concealing layer;
Have
The application information layer is made of a material that is opaque to visible light and reading light when reading application information,
The above problem has been solved by the fact that the concealing layer and the product information layer are made of a material that is opaque to the visible light and transparent to the reading light.
In the present invention, it is more preferable that the application information layer is printed on the front side of the sheet base material, and the adhesive layer and the sheet base material are made of a material transparent to visible light.
In the double application preventing label of the present invention, the concealing layer may be printed on the sheet base material on which the application information layer is printed.
In the present invention, a means in which a separator opaque to visible light is provided on the back side of the sheet base material may be employed.
Moreover, it can have a coat layer that covers the product information layer.
Moreover, it is preferable that the said application information layer is printed on the back side of the said sheet base material, the said concealment layer consists of the said sheet base material, and the said adhesion layer consists of a material transparent with respect to visible light.
The application information layer is printed on the back side of the sheet base material, and the sheet base material is made of a material transparent to the reading light,
Between the sheet base material and the adhesive layer, a sheet base material transparent to the reading light can be attached by an adhesive layer transparent to visible light.

The double entry prevention label of the present invention is a double entry prevention label on which application information is printed and can be attached to a product,
A sheet base material on which the application information layer is printed and has an adhesive layer on the back surface;
A concealing layer covering the application information layer from the front side;
A product information layer printed on the front side of the concealing layer;
Have
The application information layer is made of a material that is opaque to visible light and reading light when reading application information,
When the concealing layer and the product information layer are made of a material that is opaque to the visible light and transparent to the reading light, first, visible light is attached to the product by the adhesive layer. In contrast, the application information layer may be concealed by an opaque concealment layer. Thereby, only the display content of the outermost product information layer is presented, and the purchaser can visually check it.

  Next, in a state where the double application preventing label is peeled off from the product surface after purchase, the application information layer can be viewed from the back side of the label. In this state, the product purchaser can read the application information, which is the display content of the application information layer, from a mobile terminal or the like and make a web application.

  Alternatively, the double entry prevention label is peeled off from the product surface after purchase, and arrives at the campaign implementer by mail or the like in a state where it is attached to the application form by the adhesive layer.

Here, the campaign executor sends the double application preventing label attached to the application form to the application information reading means without removing it. Then, the application information reading means reads the display contents of the application information layer by irradiating the application information reading light from the front side of the double application prevention label, and compares it with the display content data of the application information layer by web application. It is possible to check whether it is a double application.
At this time, since the display content of the read application information layer is a reverse image, it is necessary to provide means for correcting this.

At this time, the application information layer is opaque to the application information reading light, and the concealing layer and the product information layer are transparent, so that the double application prevention label is not peeled off from the application form. The display contents of the application information layer can be read only by irradiating the application information reading light from the label front side.
Furthermore, since the application form does not need to be a visible light transmission type, the application form does not increase in cost.

  In the present invention, “a layer is opaque to visible light” means that the layer is made of a material that exhibits a brightness difference that is visible to visible light depending on the presence or absence of the layer, and has a predetermined contour shape in a planar shape. When a layer is formed, it means that the region where the layer is formed does not transmit visible light, and its outline can be recognized.

  Similarly, “a layer is transparent to visible light” means that the layer is made of a material that does not exhibit a brightness difference that is visible to visible light regardless of the presence or absence of the layer. When formed, or when the layer is formed in a planar shape with a predetermined contour shape, it means that visible light can be transmitted as if the layer does not exist.

  In addition, “a layer is opaque to the reading light for reading application information” means that the layer is made of a material that exhibits a lightness difference that is visible to the reading light of the application information depending on the presence or absence of the layer. When the layer is formed as a shape, it means that the region in which the layer is formed does not transmit the application information reading light and the outline can be recognized.

  Similarly, “a layer is transparent to the application information reading light” means that the layer is made of a material that does not exhibit a lightness difference visible to the application information reading light, and the layer is formed. In this case, or when the layer is formed in a planar shape with a predetermined contour shape, it means that the application information reading light can be transmitted as if the layer does not exist.

  The application information reading light has a wavelength different from that of visible light, as long as it can detect a predetermined layer that is transparent to visible light and opaque when reading application information. It can be infrared light or ultraviolet light.

  In the present invention, the application information layer is printed on the front side of the sheet base material, and the adhesive layer and the sheet base material are made of a material transparent to visible light, so that they are peeled off from the product surface after purchase. After that, through the adhesive layer and the sheet base material, the display information of the application information layer can be recognized from the back side of the double application prevention label, for example, it is possible to take a web application by photographing with the camera of the terminal device It becomes possible.

  At the same time, by irradiating the application information reading light from the front side of the double application prevention label, when reading the display contents of the application information layer, the application information reading light is displayed on the application information layer without passing through the sheet base material. The contents can be read, and the output of the application information reading light emitted from the application information reading means can be suppressed or the reading time can be shortened.

  The double application preventing label according to the present invention is the double application preventing label formed by printing the concealing layer by printing the concealing layer on the sheet base material on which the application information layer is printed. The size can be reduced, and the formation cost of the concealing layer can be reduced.

  Further, in the present invention, on the back side of the sheet base material, by adopting means in which a separator that is opaque to visible light is adopted, a product to which a double application preventing label is attached by an adhesive layer is visible light. On the other hand, even when the packaging is transparent, the back side of the double entry prevention label can be prevented from being directly visually recognized by the separator. Thereby, the state which permeate | transmits goods from the other side and can visually recognize the back surface of a double application prevention label directly can be maintained, and the state which conceals the information of an application information layer until purchase can be maintained.

  At this time, an adhesive layer is provided between the sheet substrate and the opaque separator. In addition, the adhesion layer used as the backmost side of a separator and the adhesion layer between a sheet | seat base material and an opaque separator can be set as a substantially equal structure.

  Moreover, it can prevent that a breakage generate | occur | produces in the merchandise information layer and coating layer which were formed in the sheet | seat base material front side by having the coating layer which covers the said merchandise information layer. This prevents the application information layer and the coating layer from being damaged, thereby preventing the application information in the application information layer from being viewed in an unpurchased state. Sometimes a readable state can be maintained reliably.

  Further, the application information layer is printed on the back side of the sheet base material, the concealing layer is made of the sheet base material, and the adhesive layer is made of a material transparent to visible light, thereby forming a concealing layer. Therefore, it is possible to use a sheet base material (a concealment sheet) that is opaque to visible light and transparent to reading light.

The application information layer is printed on the back side of the sheet base material, and the sheet base material is made of a material transparent to the reading light,
Between the sheet base material and the adhesive layer, a sheet base material transparent to the reading light is attached by an adhesive layer transparent to visible light, so that the lowermost adhesive layer and The sheet base material on the side and the sheet base material on which the product information layer and the concealment layer are printed on the front side and the application information layer is printed on the back side can be bonded together to form.

Also, the application information layer, which is a two-dimensional code, etc. is printed on either the front or back of a transparent sheet base material, so that the application information layer is covered by a postal application that does not transmit visible light but transmits infrared light. The concealing layer can be printed to provide scraps, and a transparent adhesive layer can be provided on the back side of the transparent sealing substrate.
Furthermore, when the application information layer is on the back side of the sheet base material (the concealment sheet), a transparent adhesive layer can be provided on the back side of the other sheet base material.

  As a result, if a product with a double entry prevention label is displayed at the store before purchasing the product, the double entry prevention label can be obtained by reading the two-dimensional code of the double entry prevention label and applying to the web. It is necessary to behave unnaturally such as peeling off or applying infrared light. As a result, web application before product purchase can be deterred.

  After purchasing the product, when removing the double entry prevention label from the product to apply for web application, the 2D code is printed on the front side of the sheet base material, so there is no need to worry about glue transfer from the 2D code to the product. You can apply.

  Furthermore, when an application is made by mail, a reverse-printed two-dimensional code appears if the reading light such as infrared rays is applied from the front side. By detecting this and comparing it with the code already submitted on the web, you can see if it is a double application. For this reason, there is no need to remove the double entry prevention label from the application form at the time of reading, and there is no need to make the application form transparent, so normal application forms can be used. Not too expensive.

  According to the present invention, there is provided a double application prevention label that prevents web application when it is not purchased at a store, and allows application information to be read without being removed from the application form when applied by mail. It is possible to achieve the effect of being able to.

It is sectional drawing which shows 1st Embodiment of the double application prevention label which concerns on this invention. It is a reverse view which shows 1st Embodiment of the double application prevention label which concerns on this invention. It is a schematic diagram which shows the manufacturing apparatus in 1st Embodiment of the double application prevention label which concerns on this invention. It is a schematic diagram which shows the campaign apparatus in 1st Embodiment of the double application prevention label which concerns on this invention. It is sectional drawing which shows 2nd Embodiment of the double application prevention label which concerns on this invention. It is sectional drawing which shows 3rd Embodiment of the double application prevention label which concerns on this invention. It is sectional drawing which shows 4th Embodiment of the double application prevention label which concerns on this invention. It is sectional drawing which shows 5th Embodiment of the double application prevention label which concerns on this invention. It is sectional drawing which shows 6th Embodiment of the double application prevention label which concerns on this invention.

Hereinafter, 1st Embodiment of the double application prevention label which concerns on this invention is described based on drawing.
FIG. 1 is a cross-sectional view showing a double entry prevention label according to the present embodiment, and FIG. 2 is a back view showing the double entry prevention label according to the present embodiment. It is a prevention label.

  As shown in FIG. 1, the double application preventing label 1 according to this embodiment includes an adhesive layer 2, a sheet base material 3, an application information layer 4, a concealing layer 5, and a product information layer 6. It has the structure laminated | stacked in order.

  The sheet substrate 3 is made of a material that is transparent to visible light, and can be a synthetic resin film that is transparent to various types of visible light, such as a polyethylene terephthalate (PET) film and a polypropylene film. In addition, as shown in FIG. 1, the sheet base material 3 has an adhesive layer 2 disposed on the back surface side, and an application information layer 4, a concealment layer 5, and a product information layer 6 can be printed in order on the front surface side. The sheet base material 3 is not limited to an apparent color as long as visible light can be transmitted.

  The adhesive layer 2 can be attached to the product with the double entry prevention label 1, and can be attached to the application form 10 (see FIG. 4) in the postal application after peeling off after purchase. It has a good tackiness. Furthermore, the adhesive layer 2 is made of a material that is transparent to visible light so that application information described later can be visually recognized, such as PC (polycarbonate), polyester, PE (polyethylene), PLA (polylactic acid), and the like. It can consist of adhesives and adhesives.

  As shown in FIG. 1, the application information layer 4 is printed on the front side of the sheet base material 3 by a digital printing method, and displays application information that is unique information such as a two-dimensional code and a serial number. . The application information layer 4 is made of a material that is opaque to both visible light and reading light at the time of reading application information. For example, the application information layer 4 can be made of pigment ink containing carbon that is used as an invisible code, a color code, or the like. .

  As shown in FIG. 2, the application information layer 4 is visible through the adhesive layer 2 and the sheet base material 3 from the back surface side in a state where the double application prevention label 1 is peeled off from the product. For this reason, since it becomes normal printing at the time of visual recognition, it prints on the surface of the sheet base material 3 as reverse printing reversed left and right.

  As shown in FIG. 1, the concealing layer 5 is printed at the upper layer position on the surface side of the sheet base material 3 so as to cover the application information layer 4, and in a state where the double application preventing label 1 is attached to the product, The application information layer 4 is printed and hidden so as not to be visible.

  Further, the concealment layer 5 is used for reading from an application information reading device 81 (see FIG. 4), which will be described later, with the double application prevention label 1 attached to the application form 10 (see FIG. 4) in a mail application. When the reading light is irradiated, the display information of the application information layer 4 can be read through the reading light.

Therefore, the masking layer 5 is made of a material that is opaque to visible light and transparent to the reading light, and can be made of, for example, white ink that does not contain carbon, white medium, or the like.
The concealing layer 5 may be provided so as to cover the entire area of the sheet base material 3 as long as it covers the application information layer 4, or a part of the sheet base material 3 may be exposed. .

  As shown in FIG. 1, the product information layer 6 is printed at the uppermost layer position on the surface side of the sheet substrate 3 as the outer position of the concealment layer 5 covering the application information layer 4, and the double application prevention label 1 is attached to the product. In the pasted state, it is printed so as to be visible by displaying that there is information on the product as an adherend and campaign information displayed on the application information layer 4.

  Further, the product information layer 6 is to be read from an application information reading device 81 (see FIG. 4), which will be described later, with the double application prevention label 1 attached to the application form 10 (see FIG. 4) in a mail application. When the reading light is irradiated, the display information of the application information layer 4 can be read by transmitting the reading light together with the concealing layer 5.

Therefore, the product information layer 6 is made of a material that is opaque to visible light and transparent to the reading light. For example, soybean oil ink, vegetable oil ink, UV ink, NON-VOC, carbon It can consist of free ink and the like.
The merchandise information layer 6 may be provided so as to cover the entire area of the concealing layer 5, or a part of the concealing layer 5 may be exposed.

  In the double application prevention label 1 of the present embodiment, the application information layer 4 reversely printed by the digital printing method on the surface of the transparent sheet base 3 is attached to the product in a double application prevention label. The print information (application information) printed on the application information layer 4 is not necessarily the same information in the plurality of double application prevention labels 1. Variable information such as a dimension code and a serial number is printed. For example, a QR code (DENSO WAVE INCORPORATED trademark) is printed as the variable information.

  The application information layer 4 is set as individual identification information, and sequentially reads digital print data previously recorded and stored in the data storage means (recording medium) 104a, and performs a printing operation based on the read print data. (Dot printer or pixel type printer), impact type or non-impact type, serial type (1 dot, 1 pixel printing type) or line type (single line printing type) printer, for example Wire dot printers for monochrome and color printing, thermal transfer printers, sublimation transfer printers, laser printers, inkjet printers, and the like are used.

  To reverse-print the application information layer 4, forward character data (forward character pixel data) such as various characters, symbols, and keywords is stored in a storage unit such as a computer in a personal computer or a control unit of a manufacturing apparatus. Prepared as a memory table (forward character font memory table), character data required for printing, such as a forward-facing serial number, is sequentially read from the forward-facing character font memory table and converted for reverse printing. It is temporarily recorded and stored in the storage means (recording medium) 104a.

  Then, the surface of the sheet base material 3 to be a transparent film is opposed to the print head of the digital printing system printer, and the two are moved relatively, that is, the print head is placed in the reverse direction on the surface of the stationary sheet base material 3. (Sequential left direction, or sequentially upward reverse reading direction) The surface of the sheet base material layer 3 is moved in the positive direction (sequentially right direction or sequentially downward normal reading direction) with respect to the print head that is stationary. ), The reverse character data to be printed is sequentially read out from the data storage means 104a by the serial method or the line method, and the print head is printed based on the reverse character data, so that the sheet base 3 The application information layer 4 is reversely printed on the surface.

  Next, the manufacturing method of the double application prevention label in this embodiment is demonstrated.

FIG. 3 is a schematic diagram showing a double application preventing label manufacturing apparatus according to the present embodiment.
As shown in FIG. 3, the double application preventing label manufacturing apparatus 100 has a web-like sheet 1A (laminated sheet; roll sheet; roll) in which a sheet substrate 3, an adhesive layer 2, and a release paper (not shown) are laminated in this order. A web sheet supply unit 101 (driving nip roll; in-feed roll) is provided that feeds the tack sheet supported on a spindle.
As the release paper, a paper sheet or a synthetic resin film sheet coated with a release layer such as a silicone resin or wax on one side (the side in contact with the adhesive layer 2 side) can be used.

  The supplied web sheet 1A is guided and supplied by each guide roll 109, and the digital printing means 104 for printing the application information layer 4 in which the application information consisting of characters, symbols, codes, etc. is reversed in the subsequent direction of the supply direction. The application information layer 4 is printed on the surface of the sheet base material 3 of the laminated sheet 1A by inverting the application information composed of characters, symbols, codes, and the like.

  At this time, the direction of the correct character data (correct character pixel data) used as application information such as various characters, symbols, and keywords stored in the data storage means 104a such as a computer in a computer such as a personal computer or a control unit of the manufacturing apparatus. Inverted character data (reversed character pixel data) obtained by reversing left and right is stored as a memory table (application information character font memory table). The application information layer 4 is printed on the surface of the sheet base material 3 by the digital printing means 104 sequentially read out from the original / reverse character font memory table and connected to the data storage means (recording medium) 104a.

  Alternatively, as other reverse printing methods, forward-facing character data (forward-facing character pixels) such as various characters, symbols, and keywords stored in a data storage means 104a such as a computer in a computer such as a personal computer or a control unit of a manufacturing apparatus. Data) is prepared as a data memory table (forward-facing character font memory table), and character data required for printing such as a forward-facing serial number is sequentially read out from the forward-facing character font memory table and stored as data storage means (recording). The application information layer 4 is printed on the surface of the sheet substrate 3 as reverse printing reversed by the digital printing means 104 connected to the medium 104a.

  Subsequent to the digital printing means 104, each guide roll 109 for guiding the web sheet 1A and a concealing layer printing means 105 such as a gravure, an offset printing coating method, or a roll coating method are provided, and the application information layer 4 is printed. The concealing layer 5 is printed and applied from the sheet base material 3 using a concealing infrared transmitting ink to conceal the application information layer 4.

  On the rear side of the masking layer printing means 105, there are provided guide rolls 109 for guiding the web sheet 1A and curing drying means for curing and drying the masking layer 5 that has been printed and applied, and the coating masking layer 5 is cured and dried. The curing and drying means is shown as an integral part of the masking layer printing means 105.

  Subsequent to the masking layer printing unit 105, each guide roll 109 for guiding the web sheet 1A and a printing unit 106 using a gravure, an offset printing coating method or the like are provided, and an infrared transmitting ink is used on the dried masking layer 5. The product information layer 6 is printed using

  Subsequent to the printing means 106 for printing the product information layer 6, a die cutting means 107 (roll punching blade, pressure roll) is provided, and the application information layer 4, the concealing layer 5, and the product are provided on the surface of the sheet base 3. The web sheet 1A in which the information layer 6 is laminated in this order is die-cut into a pattern from the product information layer 6 leaving a release paper (not shown).

  Further, a separation / removal means 108 (a separation pressing roll, a winding support shaft) is provided at the subsequent stage of the die cutting means 107, and an area other than the pattern area that has been punched into a label contour pattern is wound from the separation pressing roll 108. A double application preventing label 1 comprising a product information layer 6, a concealing layer 5, an application information layer 4, a sheet base material 3, and an adhesive layer 2, which is formed by pulling and removing in the direction of the support shaft and punching into a pattern. The release sheet is adhered to the web sheet 1B through the adhesive layer 2 so as to be peelable.

  Finally, a take-up means 103 (outfeed roll; drive nip roll) for winding the web sheet 1B is provided at the subsequent stage of the peel removing means 108, and the peel removed portion is accommodated in the removing portion 102 by the peel removing means 108. The double application prevention label 1 consisting of the product information layer 6, the concealment layer 5, the application information layer 4, the sheet base material 3 and the adhesive layer 2 is intermittently applied to the release paper on the long release paper via the adhesive layer 2. The web sheet 1B that is releasably bonded to the substrate is manufactured and stored in a roll shape.

  Next, the campaign method and the double entry prevention method in the double entry prevention label of this embodiment will be described.

(Campaign products)
First, the campaign product used in this embodiment will be described. A double application prevention label 1, which is an application sticker on which a two-dimensional code as shown in FIG. 2 is printed as an application information layer 4, is attached to the campaign product. In the present embodiment, in the application information layer 4, the URL including the address of the prize site and the application information that is an individual lottery ID are embedded as display content data of the application information layer 4. The shape of the product is not limited as long as the double entry prevention label 1 printed with a two-dimensional code can be attached. Is preferred.

(System configuration)
Next, the campaign apparatus according to the present invention will be described.

FIG. 4 is a block diagram of the campaign apparatus according to the present invention.
In FIG. 4, 10 is a web server, 20 is a mail server, 30 is an application ID confirmation device, 40 is a lottery ID database (DB), 50 is a web application history database (DB), 60 is a terminal device, 70 is the Internet, etc. A network, 80 is a mail application processing device (application information reading means), and 90 is a mail application history database (DB).

  The web server 10 is a server computer connected to the Internet and corresponding to web access (web application) from the terminal device 60. The web server 10 has a plurality of sites including a prize site for participating in a prize. The mail server 20 is a server computer for sending and receiving electronic mail with the terminal device 60.

  The application ID confirmation device 30 stores a lottery ID (display content data of the application information layer 4) obtained from the terminal device 60 via the web server 10 in the web application history database 50, and the lottery ID from this web application is stored. The lottery ID database 40 is inquired as to whether or not the lottery ID stored in the lottery ID database 40 exists. The application ID confirmation device 30 is stored in a mail application history database 90 described later. The lottery ID database 40 is inquired whether the lottery ID from the mailing application exists in the lottery ID stored in the lottery ID database 40.

  In addition, the application ID confirmation device 30 determines whether or not the lottery ID from the mail application is a double application existing in the lottery ID stored in the web application history database 50 with respect to the web application history database 50. Inquire. Furthermore, the application ID confirmation device 30 is a device that performs lottery using these lottery IDs, and is actually realized by mounting a dedicated program on a computer.

  In the lottery ID database 40, the lottery ID assigned to the double entry prevention label 1 by printing as the application information layer 4 in the manufacturing apparatus 100 shown in FIG.

  In the lottery ID database 40, an application course, a deadline date, a lottery ID, an applied flag, a winning flag, and a random number are recorded. The lottery ID is an ID assigned so as not to overlap in the lottery ID database 40. This lottery ID needs to have a low density and no regularity for the purpose of preventing fraud by making a lottery once for each product for which participation in the lottery or the like has been performed.

  In the web application history database 50, application courses, addresses, names, and the like are recorded. The application course is the same as that recorded in the lottery ID database 40 and represents, for example, the type of application. The address and name are the address and name of the winner, and are required when sending prizes to the winner. In addition to the address and name, the application history database 50 can record personal information of the winner, such as family composition and hobbies.

  Further, the mail application history database 90 stores similar data such as an application course, an address, and a name in addition to a lottery ID from a mail application read by a mail application processing device 80 described later.

  The lottery ID database 40, the web application history database 50, and the mail application history database 90 are realized by an external storage device such as a hard disk, and data can be read and written by the control from the application ID confirmation device 30.

  Although the web server 10, the mail server 20, and the application ID confirmation device 30 are separately illustrated, these are only functionally separated, and physically each is one independent unit. It may be a computer or a plurality of computers.

  The terminal device 60 is realized by a terminal device such as a smartphone, a mobile phone, or a portable information terminal equipped with a two-dimensional code reading function, an electronic mail function, and a web browser function. More specifically, the two-dimensional code reading function is realized by a CCD camera and a program that extracts embedded contents from a two-dimensional code photographed by the camera. The terminal device 60 only needs to be equipped with a program for decoding a two-dimensional code photographed by a smartphone equipped with a CCD camera.

  The network 70 is a network that enables transmission and reception of data, regardless of wired or wireless. In reality, it is a well-known communication technology that is realized by connecting an Internet network, a communication network of a smartphone company, or the like.

As shown in FIG. 4, the mail application processing apparatus (application information reading means) 80 has an application information reading apparatus 81 and is connected to the mail application history database 90.
The application information reading device 81 irradiates the double application prevention label 1 attached to the application form 10 with the reading light as it is without being peeled off, and passes through the concealing layer 5 and the product information layer 6. Thus, the optical reading device is provided with a scanner or the like that can read the display content of the application information layer 4.

  The reading light in the application information reading device 81 may be transmitted light that is not visible with visible light, and may be infrared light, ultraviolet light, or the like. The wavelength of the reading light only needs to be able to read the information in the application information layer 4 and be able to pass through the concealing layer 5 and the product information layer 6, and corresponds to these configurations.

The application information reading device 81 reads the application form 10 with a scanner, and an application information layer 4 that is an application ID (code) of the campaign application is added, and the application number 10, application course, address, name, etc. An image of the surface of the application form 10 on which the information is printed is acquired and used as application form image data.
At this time, the image of the application information layer 4 that has been reversely printed is reversed and read.

  Here, the mailing application processing device (application information reading means) 80 irradiates the reading light by the application information reading device 81, so that the lottery ID read from the application information layer 4 of the double application prevention label 1 applied for mailing. Is sent to the mail application history database 90 for storage.

(campaign)
First, the person who purchased the product peels off the double application prevention label 1 attached to the product, and reads the two-dimensional code (application information layer) 4 that can be viewed from the back side with the camera of the terminal device 60. . Then, after the terminal device 60 recognizes the URL from the read two-dimensional code and accesses the web server 10 specified by the address recorded in the URL as shown in FIG. 4, the lottery ID is assigned to the web server. 10 to send.

  When the web server 10 passes the received lottery ID to the application ID confirmation device 30, the application ID confirmation device 30 stores the lottery ID in the web application history database 50 and duplicates the lottery ID as shown in FIG. Check. Specifically, the lottery ID database 40 is inquired about whether or not a lottery participation act has already been performed with the lottery ID.

  If they overlap, the data of the decline screen is transmitted to the terminal device 60 and the decline screen is displayed on the terminal device 60. If there is no overlap, the application ID confirmation device 30 performs a lottery. Specifically, first, after making an inquiry to the lottery ID database 40, a lottery is performed.

At the stage where this lottery is executed, “1”, which means that the application has been completed, is set in the applied flag of the corresponding lottery ID. As a result of the lottery, if the selection is lost, the data of the selection screen is transmitted to the terminal device 60 and the selection screen is displayed on the terminal device 60.
When winning, the data of the winning screen is transmitted to the terminal device 60, and the winning screen is displayed on the terminal device 60.

  Since the URL of the prize redemption website is described in this winning screen, the user designates this URL from the terminal device 60 and accesses the prize redemption website. This merchandise exchange website is also established on the web server 10. Here, when information such as its own address / name is input and transmitted, the web server 10 acquires the address / name of the winner and records it in the application history data.

  In addition, a person who has purchased a product but does not own the terminal device 60 peels off the double application prevention label 1 attached to the product, and then double-applies with the adhesive layer 2 as shown in FIG. Apply by mail with the prevention label 1 attached to the application form 10.

  When the postal application is made, the campaign operator sends the double application prevention label 1 attached to the application form 10 to the application information reading means 81 without removing it. Then, the application information reading means 81 irradiates the application information reading light from the front side of the double application prevention label 1, and thereby the lottery ID that is the display content of the application information layer 4 that has passed through the concealment layer 5 and the product information layer 6. Is sent to the mailing application history database 90 for storage.

  At this time, since the display content of the read application information layer 4 is a reverse image, the application information reading unit 81 corrects the display content to be a normal image.

  Next, in the same way as for the web application, the application ID confirmation device 30 executes a lottery.

  At the time of lottery implementation, the application ID confirmation device 30 first accesses the mail application history database 90 to determine the authenticity of the mail application lottery ID supplied from the mail application history database 90. That is, the application ID confirmation device 30 determines whether the lottery ID corresponding to the lottery ID supplied from the mail application history database 90 exists in the lottery ID stored in the lottery ID database 40. Queries the database 40. At this time, the lottery ID database 40 searches whether the same lottery ID as the lottery ID added to the inquiry is stored in the lottery ID database 40.

  Then, the application ID confirmation device 30 determines that the lottery ID applied by mail is true when there is a response from the lottery ID database 40 indicating that the same serial number as the lottery ID is stored in the lottery ID database 40. Then, when there is a response indicating that the same lottery ID as the lottery ID is not stored in the lottery ID database 40, the lottery ID is determined to be false.

  Next, the application ID confirmation device 30 determines whether the lottery ID of the mail application determined to be true is not a double application.

  That is, the application ID confirmation device 30 determines whether the lottery ID corresponding to the lottery ID supplied from the mail application history database 90 exists in the lottery ID stored in the web application history database 50. An inquiry is made to the application history database 50. At this time, the web application history database 50 searches whether or not the same lottery ID as the lottery ID added to the inquiry is stored in the web application history database 50.

  As shown in FIG. 4, the application ID confirmation device 30 is mailed when a response is received from the web application history database 50 indicating that the same serial number as the lottery ID is stored in the web application history database 50. The lottery ID is determined to be false, and the lottery ID is determined to be true when there is a response indicating that the same lottery ID as the lottery ID is not stored in the web application history database 50.

  The application ID confirmation device 30 sets “1”, which means that the application has been applied, to the application completion flag of the lottery ID that has been applied for postal mail that is determined not to overlap. Thereby, the serial number used as the lottery ID is sequentially stored in the duplication confirmation table of the mail application history database 90 as the used lottery ID.

  In the mail application, the application ID confirmation device 30 stores the paper image address, the paper number, and the mail serial number in association (corresponding to each other) after executing the lottery in the same manner as the web application.

The lottery process described above can be performed every predetermined period, for example, every day. Accordingly, application IDs that are aggregated every day, are true, and do not overlap with already used application IDs are written in the web application history database 50 and the mail application history database 90. Similarly, when an application ID that is true and does not overlap is detected, the application ID confirmation device 30 sends the application ID detected immediately (real time) to the mail application history database 90 after the detection. May be configured to write.
Further, after the application period by mail to the campaign ends, the lottery of the campaign and the delivery of prizes may be performed in both the application by the web and the application by mail.

  This embodiment is a web application method in which a product purchaser inputs a lottery ID from the portable terminal 60 and a mail application method in which an application form 10 to which a double application prevention label 1 with a lottery ID is attached is mailed. In addition to being able to select either one, it is not necessary to perform operations such as removing the double entry prevention label 1 when reading the lottery ID that is pasted on the mailed application form 10 to determine authenticity, and efficiently. The lottery ID can be read to determine whether the lottery ID is true or false.

  For this reason, according to the present embodiment, not only duplication of lottery IDs used on the web but also duplication check between the lottery ID used on the web and the mailing lottery ID added to the application form 10 is easily performed. It is possible to efficiently suppress double application for a campaign using the same lottery ID and the web and mail.

  In this embodiment, at the same time, in the product displayed at the store, the lottery ID of the double entry prevention label 1 attached to the product is concealed, and the product is applied to the campaign from the web before purchasing the product. Can be prevented.

  In particular, in the double entry prevention label 1 attached to a product, the lottery ID displayed on the application information layer 4 concealed by the concealment layer 5 can be read only by reading light that is not visible light. For this reason, when trying to read the lottery ID from the double entry prevention label 1 stuck on the product, it is necessary to perform an action different from the normal one. Therefore, in order to read this at the store, it will be extremely suspicious and it will be easier to find fraudulent applications on the spot.

  In other words, when a product with the double entry prevention label 1 is displayed at the store before purchasing the product, the two-dimensional code (lottery ID) of the double entry prevention label 1 is read and an application is made on the web. The double entry prevention label 1 must be removed or exposed to infrared light. Accordingly, since it is necessary to perform an unnatural behavior at the store, as a result, it is possible to effectively suppress web application before product purchase.

  In addition, when the double entry prevention label 1 is peeled off from the product to make a web application after purchasing the product, the two-dimensional code displayed on the application information layer 4 is printed on the front side of the double entry prevention label 1, There is no worry that the two-dimensional code displayed on the application information layer 4 will be transferred to the product, and it is possible to make a web application reliably.

  Furthermore, when an application is made by mail, the two-dimensional code displayed on the reversely printed application information layer 4 appears and can be detected simply by irradiating infrared light from the front side of the double application preventing label 1. . For this reason, it is possible to determine whether or not it is a double application only by detecting a two-dimensional code and comparing it with a lottery ID that has already been applied for on the web. This eliminates the need to remove the double entry prevention label 1 from the application form 10 from the application form 10, and it is not necessary to make the application form 10 transparent, so that a normal application form can be used. It will not be a special application form and will not be expensive.

Hereinafter, 2nd Embodiment of the double application prevention label which concerns on this invention is described based on drawing.
FIG. 5 is a cross-sectional view showing the double entry prevention label in the present embodiment.
In the present embodiment, the difference from the first embodiment described above is the point related to the separator, and the other components corresponding to those in the first embodiment described above are denoted by the same reference numerals and description thereof is omitted.

  As shown in FIG. 5, the double application preventing label 1 in the present embodiment includes a separator 7 and an adhesive layer 2 </ b> A between the sheet base material 3 and the adhesive layer 2.

The adhesive layer 2A has substantially the same structure as the adhesive layer 2, and the double application preventing label 1 can be attached to the application paper 10 and the separator 7 by the adhesive layer 2A.
In the present embodiment, the product to which the double entry prevention label 1 is attached is assumed to be bag packaging such as food, and the back of the double entry prevention label 1 is visible through the product.

The separator 7 has an adhesive layer 2 positioned on the back side thereof, and the adhesive layer 2 enables the double application preventing label 1 together with the separator 7 to be attached to a product. The separator 7 may be a paper sheet or a synthetic resin film sheet coated with a release layer such as a silicone resin or wax on one side (a surface in contact with the adhesive layer 2A side).
Further, the separator 7 needs to be opaque to visible light.

  The double application preventing label 1 in the present embodiment is attached to the product displayed at the store together with the separator 7 by the adhesive layer 2. And when applying by mail, it sticks on the application paper 10 by the adhesion layer 2A.

  The double entry prevention label 1 according to the present embodiment can achieve the same effects as those of the first embodiment described above, and the double entry prevention label 1 together with the separator 7 can be attached to the product by the adhesive layer 2. The double application preventing label 1 can be attached to the application form 10 by the adhesive layer 2A. As a result, the back surface of the double application preventing label 1 cannot be directly visually recognized by the separator 7 made opaque to visible light in a state where the separator 7 is attached to the product.

  Therefore, the information on the application information layer 4 can be concealed from the back side through the transparent sheet base material 3 and the adhesive layer 2A so that even if the product is a transparent packaging bag, it can be doubled at the store. It is possible to prevent the web application without removing the application prevention label 1 from the product.

Hereinafter, 3rd Embodiment of the double application prevention label which concerns on this invention is described based on drawing.
FIG. 6 is a cross-sectional view showing a double entry prevention label in the present embodiment.
This embodiment is different from the first and second embodiments described above with respect to the coat layer, and other corresponding components are denoted by the same reference numerals and description thereof is omitted.

  In the present embodiment, as shown in FIG. 6, a transparent coat layer 8 is provided on the front side of the product information layer 6 so as to cover the product information layer 6.

  The coat layer 8 is formed by applying a material transparent to visible light. The coat layer 8 can be made of a transparent resin such as varnish, for example. The coat layer 8 only needs to cover at least the entire surface of the masking layer 5, and can also be formed so as to cover the sheet base material 3. In the drawing, the coat layer 8 is illustrated so as not to cover a part of the sheet substrate 3, but may be formed so as to cover the entire sheet substrate 3.

The double entry prevention label 1 in the present embodiment can produce the same effects as those of the first and second embodiments described above, and is formed so as to cover the product information layer 6 and the concealment layer 5 by the coat layer 8. Has been. For this reason, the product information layer 6 and the concealment layer 5 are protected by the coat layer 8, and the product information layer 6 and the concealment layer 5 are destroyed from the coat layer 8 side without applying the double application prevention label 1. Reading the two-dimensional code of the information layer 4 can be prevented.
Further, it is possible to prevent the application information layer 4, the product information layer 6 and the concealment layer 5 from being damaged during the transportation of the product and the like so that the two-dimensional code of the application information layer 4 cannot be read.

Hereinafter, 4th Embodiment of the double application prevention label which concerns on this invention is described based on drawing.
FIG. 7 is a cross-sectional view showing the double entry prevention label in the present embodiment.
In the present embodiment, the difference from the first to third embodiments described above is the point relating to the concealment sheet, and the corresponding constituent elements other than this are denoted by the same reference numerals and description thereof is omitted.

  In the present embodiment, as shown in FIG. 7, a configuration in which the application information layer 4 is provided on the opaque concealment sheet 3 </ b> A paste surface side and the concealment layer 5 is not illustrated is illustrated.

  The concealment sheet 3A can be made of a material that is opaque to visible light and transparent to reading light, like the concealment layer 5 in the first to third embodiments. The concealment sheet 3 </ b> A is formed to be equal to the contour of the sheet base material 3. In the drawing, although the end portion of the concealment sheet 3A is illustrated so as not to contact a part of the sheet base material 3, the concealment sheet 3A is formed so as to adhere to the entire sheet base material 3.

When manufacturing the double application preventing label 1 of the present embodiment, the application information layer 4 is printed and formed on the surface of the sheet base material 3, and the product information layer 6 is printed and formed on the surface of the concealment sheet 3A.
Further, the double application preventing label 1 is formed by laminating the sheet base material 3 with the application information layer 4 printed on the surface and the concealment sheet 3A with the product information layer 5 printed on the surface. For this reason, it is also possible to form an adhesive layer / adhesive layer (not shown) between the application information layer 4 and the concealment sheet 3A.

  The double application preventing label 1 in the present embodiment can achieve the same effects as those in the first to third embodiments described above, and the concealment sheet 3A is damaged by having the concealment sheet 3A. It is possible to further prevent the application information layer 4 from being read without removing the application prevention label 1.

  In addition, the application information layer 4 can also be printed on the back surface of the concealment sheet 3A. In this case, the application information layer 4 is not printed in reverse but reversely printed.

Hereinafter, 5th Embodiment of the double application prevention label which concerns on this invention is described based on drawing.
FIG. 8 is a cross-sectional view showing a double entry prevention label in the present embodiment.
This embodiment is different from the above-described fourth embodiment in the point relating to the sheet base material, and the corresponding components other than this are denoted by the same reference numerals and description thereof is omitted.

  In this embodiment, as shown in FIG. 8, there is no sheet base material 3 and a concealing layer 5 that are transparent to visible light, and a concealing sheet (sheet base material) 3A that is opaque to visible light is on the back surface. The application information layer 4 is printed.

The concealment sheet 3A is made of a material that is opaque to visible light and transparent to reading light, like the concealment layer 5 in the first to third embodiments, and can be made of, for example, a colored resin sheet. The concealment sheet 3 </ b> A replaces the sheet base 3 and is formed to be equal to the label outline of the double entry prevention label 1. In the figure, the end of the pressure-sensitive adhesive layer 2 is illustrated so as not to contact a part of the concealment sheet 3A, but the pressure-sensitive adhesive layer 2 is formed so as to adhere to the entire concealment sheet 3A.
The application information layer 4 is printed on the back surface of the concealment sheet 3A. For this reason, the application information layer 4 is not printed in reverse but reversely printed.

  The double entry prevention label 1 in the present embodiment can achieve the same effects as those in the first to fourth embodiments described above, and has a concealment sheet 3A, thereby reducing the layer structure and further reducing the cost. Can be achieved.

Hereinafter, 6th Embodiment of the double application prevention label which concerns on this invention is described based on drawing.
FIG. 9 is a cross-sectional view showing the double entry prevention label in the present embodiment.
In this embodiment, the difference from the first embodiment described above is the point relating to the two transparent sheet base materials and the paste-killing layer, and the other corresponding components are denoted by the same reference numerals and the description thereof is omitted. Omitted.

In the double application preventing label 1 of the present embodiment, as shown in FIG. 9, the application information layer 4 is reverse-printed on the back surface of the sheet base material 3 instead of the front surface of the sheet base material 3. An adhesive layer 2B is provided on the surface of the sheet base material 3B that is transparent to visible light, and the transparent sheet base material 3 and the transparent sheet base material 3B are bonded together by the adhesive layer 2B.
In addition, an adhesive layer 2 is disposed on the back surface of the transparent sheet base material 3B, and this adhesive layer 2 is further provided with a paste-killing layer 2C at the peripheral edge of the contour which is a part of the back surface (lower side). .
The paste-killing layer 2C is a varnish used for general glue-killing, or an easily peelable layer containing a silicone resin, so as to be in contact with the contour of the double-application prevention label 1 and the double-application prevention label 1 Arranged in-plane as part of the back side.

In the double application preventing label 1 of the present embodiment, the application information layer 4 is reversely printed on the back surface of the base material sheet 3 transparent to the reading light, and the concealing layer 5 and the product are provided on the front surface side of the base material sheet 3. The information layer 6 is printed.
In addition, an adhesive layer 2 and a paste-killing layer 2C that is a part of the back surface are disposed on the back surface of the base material sheet 3B that is transparent to visible light, and visible on the surface of the base material sheet 3B. An adhesive layer 2B that is transparent to light is disposed and laminated.
And these base material sheet 3 and base material sheet 3B are bonded together so that the adhesion layer 2B and the application information layer 4 may contact.

  The double entry prevention label 1 in the present embodiment can achieve the same effects as those of the first to fifth embodiments described above, and further improves the peelability from the product by having the paste-killing layer 2C. be able to.

In the present embodiment, the following configuration is also possible.
In this case, the stacking order of the adhesive layer 2B and the application information layer 4 is reversed.
Specifically, the application information layer 4 is not provided on the back surface of the transparent sheet base material 3, and the application information layer 4 is normally printed on the surface of the sheet base material 3B transparent to visible light. The material 3 and the transparent sheet base material 3B are bonded together by the adhesive layer 2B.
In addition, the adhesive layer 2 disposed on the back surface of the transparent sheet base material 3B is further provided with a paste-killing layer 2C at the peripheral edge of the contour, which is a part of the back surface (lower side). The paste-killing layer 2C is a varnish used for general glue-killing, or an easily peelable layer containing a silicone resin, so as to be in contact with the contour of the double-application prevention label 1 and the double-application prevention label 1 Arranged in-plane as part of the back side.

  Furthermore, the configuration in each of the above-described embodiments, or a configuration in which a part thereof is combined, can be used.

  As an application example of the present invention, it is possible to read with a dedicated machine or smartphone, collect mileage campaigns by collecting points on the server, or a management label read with a dedicated device, and do not disturb the design by not putting a code in the display layer And a genuineness determination label that is read by a dedicated device, and in this case, may be a strong adhesive layer that is not removable.

DESCRIPTION OF SYMBOLS 1 ... Double application prevention label 2, 2A, 2B ... Adhesive layer 2C ... Paste killing layer 3, 3B ... Sheet base material 3A ... Concealment sheet 4 ... Application information layer 5 ... Concealment layer 6 ... Merchandise information layer 7 ... Separator 8 ... Coat layer

Claims (7)

A double entry prevention label with application information printed and affixed to the product,
A sheet base material on which the application information layer is printed and has an adhesive layer on the back surface;
A concealing layer covering the application information layer from the front side;
A product information layer printed on the front side of the concealing layer;
Have
The application information layer is made of a material that is opaque to visible light and reading light when reading application information,
The double entry prevention label, wherein the concealing layer and the product information layer are made of a material that is opaque to the visible light and transparent to the reading light. The double application preventing label according to claim 1, wherein the application information layer is printed on a front side of the sheet base material, and the adhesive layer and the sheet base material are made of a material transparent to visible light. . The double application preventing label according to claim 1 or 2, wherein the concealing layer is printed on the sheet base material on which the application information layer is printed. The double application prevention label according to any one of claims 1 to 3, wherein a separator opaque to visible light is provided on the back side of the sheet base material. The double application prevention label according to any one of claims 1 to 4, further comprising a coat layer covering the product information layer. The said application information layer is printed on the back side of the said sheet base material, The said concealment layer consists of the said sheet base material, The said adhesion layer consists of a material transparent with respect to visible light. Double entry prevention label. The application information layer is printed on the back side of the sheet base material, and the sheet base material is made of a material transparent to the reading light,
The sheet substrate transparent to the reading light is attached between the sheet substrate and the adhesive layer by an adhesive layer transparent to visible light. Heavy entry prevention label.

Images