JP2002268557A - Campaign label - Google Patents

Abstract

PROBLEM TO BE SOLVED: To protect campaign labels stuck to commercial products displayed in stores or the like from mischief such as unexpected peeling or from stealing of labels. SOLUTION: In the campaign label having an adhesive layer on the back face of the label main body to be stuck to the objective body, the label main body and the adhesive layer are cut so as to constitute a frame part and a label part the periphery of which is surrounded by the frame. The adhesive power of the adhesive layer in the frame part is made higher than the adhesive power of the adhesive layer in the label part.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a campaign label attached to the surface of a container such as a bottle, glass bottle or metal can made of polyethylene terephthalate and applied to an application sheet for application.

[0002]

2. Description of the Related Art In order to promote sales of merchandise, drinks, canned beer, canned coffee, and the like, in which a campaign label, such as an application ticket for a prize, is attached to a container, are sold.
A conventional campaign label has a tack label body that has a weak adhesive layer that can be easily peeled off on one side (back side) of the label base material, and displays the application ticket, application method, campaign details, etc. on the other side. Was formed.

[0003] The product having the campaign label affixed to the surface of the container is displayed at a store, and the consumer who has purchased the product peels the campaign label from the container and affixes the campaign label to, for example, an application postcard. By mailing, it is possible to participate in campaigns for various products.

[0004]

Since the campaign label has a weak adhesive layer on the entire back surface,
Although it is convenient for consumers to easily remove the campaign label from the container, when the product is displayed at the store, if the campaign label is easily peeled, there is a disadvantage that the campaign label is peeled off by mischief. .

[0005] The product from which the campaign label has been removed has no commercial value as a campaign product, and has been a cause of being returned to a manufacturer or the like.

The present invention has been made in view of the above-mentioned conventional problems, and prevents mischief, such as inadvertent peeling of a campaign label attached to a product displayed at a store or the like, and theft of the campaign label. The task is to

[0007]

Means for Solving the Problems The present invention has been made as a campaign label to solve the above-mentioned problems, and the technical means thereof are as follows. In a campaign label provided with an adhesive layer that can be attached to an adherend on the back surface of the label body, by cutting the label body and the adhesive layer, an outer frame portion and an outer periphery are surrounded by the outer frame portion. And the adhesive force of the pressure-sensitive adhesive layer of the outer frame portion is higher than the pressure-sensitive adhesive force of the pressure-sensitive adhesive layer of the label portion.

Further, it is preferable that the label body is cut so as to leave a narrow continuous portion connecting the outer frame portion and the label portion.

[0009]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below with reference to the drawings. As shown in FIGS. 1 (a) and 1 (b), a campaign label 1 is provided on a front surface 1a of a display 2 for a campaign to be performed, for example, for sales promotion of beverage products. It is affixed to various containers such as bottles of medicines and beer, metal cans such as canned coffee, and containers made of plastic bottles such as polyethylene terephthalate.

The campaign label 1 includes a transparent or opaque label substrate 3 made of, for example, a polypropylene film, and a display printing layer 5 on the front side of the label substrate 3 on which the campaign display 2 is provided. , And an adhesive layer 8 laminated on the back surface of the label substrate 3. Note that the label body is composed of the label base material 3 and the display print layer 5.

The label substrate 3 can be formed of various synthetic resin films such as a polyester film, synthetic paper, or paper, in addition to the above-mentioned polypropylene film. The display print layer 5 can be formed by letterpress printing, screen printing, offset printing, gravure printing, or the like.

The campaign label 1 comprises an outer frame 10 attached to a container and a label 11 surrounded by (enclosed around) the outer frame 10. The label unit 11
For example, it can be formed by pressing a thin cylindrical cutting blade having the shape of the label portion 11 against the campaign label 1. The cut line 12 of the campaign label 1 is formed over the display print layer 5, the label substrate 3, and the adhesive layer 8.

The cut line 12 may be continuous, or as shown in FIG.
And the cut line 1
2, the cut portion and the non-cut portion (narrow continuous portion) may be formed in a perforated shape over the entire circumference of the label portion 11.
It is not particularly limited as long as it can be separated from.

The adhesive layer 8 is a layer for applying the campaign label 1 to an object to be applied on an application sheet such as a container or an application postcard. Specifically, the adhesive layer 8 includes a strong adhesive layer 8a for sticking the campaign label 1 to the container, and a weak adhesive layer for peeling the label portion 11 from the container and sticking it to an adherend such as an application sheet. 8b. The strong adhesive layer 8 a is provided on the outer frame portion 10 side, and the weak adhesive layer 8 a
“b” is provided on the label unit 11 side. Strong adhesive layer 8a
Has a strength such that the campaign label 1 does not easily come off the container, and the weak adhesive layer 8b has a lower adhesive strength than the strong adhesive layer 8a, but has a moderate strength that allows the label portion 11 to be attached to the application sheet. Has adhesive strength.

As means for weakening the adhesive force of the label portion 11, first, an adhesive layer 8 having a strong adhesive force is laminated on the entire back surface of the label substrate 3 (at this time, the back surface of the label substrate 3 is It has the same adhesive strength as the adhesive layer 8a.),
After that, the adhesive layer 8 is subjected to glue suppression (masking printing for covering the adhesive layer 8 in a thin film or dot shape) with a non-adhesive ink or the like on the portion to be the weak adhesive layer 8b. The adhesive layer 8 can be formed by a conventional coating method or printing method such as a bar coating method, a blade coating method, an air knife coating method, a gravure coating method, a roll coating method, and a screen printing method. , Screen printing, gravure printing or the like.

As the adhesive forming the pressure-sensitive adhesive layer 8, an adhesive commonly used in the field of labels and the like can be used. Preferred adhesives include strong adhesives that cannot easily release the label from the adherend, such as acrylic-based adhesives, vinyl-based adhesives, and pressure-sensitive adhesives such as rubber-based adhesives. .

Usually, a separator having releasability is attached to the surface of the adhesive layer 8 of the campaign label 1, and when attached to a container or the like, the separator is peeled off and used for use. However, when the adhesive layer 8 is formed of a heat-sensitive adhesive, the separator is not required.

In the campaign label 1 using a separator, when forming the label portion 11, it is preferable to employ a half-cutting means without cutting the separator. Moreover, when a continuous label on which a large number of campaign labels 1 are attached is formed from a continuous sheet on which a long separator and a long adhesive sheet are attached, the campaign label 1 is used.
It is preferable that the half-cut for forming the outer shape of the label portion 11 and the half-cut for forming the outer shape of the label portion 11 are simultaneously performed.

FIG. 3 is a schematic diagram showing an example of use of the campaign label 1. In this example, the surface of a normal label (such as a heat-shrinkable label on which a product name or a precautionary note is written) 16 attached to a side body of an adherend (a container made of a polyethylene terephthalate bottle) 14 , The campaign label 1 is attached (see FIG. 1A).
The campaign label 1 can be attached using a conventional label attaching machine or the like.

In particular, in the case of the campaign label 1 provided with the narrow continuous portion 15 continuous with the outer frame portion 10 and the label portion 11, even if the campaign label 1 is affixed to the separator, When the campaign label 1 is affixed to the container, the label portion 11 does not fall off the outer frame portion 10 even when the campaign label 1 is not used, and the campaign label 1 can be easily and quickly attached by the label attaching machine. .

The campaign label 1 is hardly peeled off because the outer frame 10 having a strong adhesive force is attached to the container. Further, since the label portion 11 is cut with a thin cutting blade, the cut line formed on the campaign label 1 is a thin line, and the outer frame portion 10 is cut.
And the surface of the label portion 11 are flush with each other,
It is difficult to instantaneously peel off the product with a nail or the like in a place where a product can be purchased, such as a store. For this reason, for example, when a product is displayed at a store, peeling of the campaign label 1 and theft or mischief of the label portion 11 can be prevented.

Further, when the consumer participates in the campaign, since the label portion 11 is affixed to the container with a weak adhesive force, for example, the label portion 11 and the outer frame portion 10 may be slightly deformed and a narrow continuous In the case where the label portion 11 is provided, the label portion 11 can be peeled off by breaking the continuous portion 15 (see FIGS. 2A and 3B). In particular, as shown in FIG. 1, a narrow continuous portion 15 is provided at the center of each side, and the form in which the corner is cut is preferable because the form is easier to peel off than the corner.

The campaign label of the present invention can be applied to other containers such as bottles for drinks, medicines, beer, etc., and various containers such as metal cans for canned coffee and the like. The shape and size of the campaign label are appropriately selected according to the type of the container or the like to be attached.

Further, the present invention is not limited to the above-described embodiment. For example, as shown in FIG. It may be provided. In this case, there is a feature that the outer peripheral edge of the campaign label does not become the strong adhesive layer 8a even if the half-cut position is slightly shifted. Also, instead of forming the weak adhesive layer 8b by suppressing the glue as described above,
Another weak adhesive may be laminated on the back surface of the label unit.

[0025]

As described above, the campaign label of the present invention is obtained by cutting the label body and the adhesive layer.
Since an outer frame portion and a label portion having an outer periphery surrounded by the outer frame portion are formed, the adhesive strength of the adhesive layer of the outer frame portion is higher than the adhesive strength of the adhesive layer of the label portion. Since the outer frame portion having strong adhesive strength is firmly attached to an adherend such as a container, it is difficult to remove the entire campaign label. In addition, since the outer frame surrounds the outer periphery of the label, there is no step between the outer frame and the label, and it is difficult to inadvertently peel off only the label 11 at a store or the like, and the label is stolen or mischievous. Can be prevented.

[Brief description of the drawings]

FIGS. 1A and 1B show an embodiment of the present invention, wherein FIG. 1A is a plan view, and FIG. 1B is a cross-sectional view taken along line AA of FIG.

FIG. 2A is a cross-sectional view showing a state where a label portion is peeled off from an outer frame portion, and FIG. 2B is a plan view showing another embodiment of the present invention.

FIG. 3 shows a state in which the campaign label of the present invention is affixed to a container, (a) is a perspective view before the label portion is peeled off,
(B) is a perspective view of a state where the label portion is peeled off.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 ... Campaign label, 3 ... Label base material, 5 ... Display printing layer, 8 ... Adhesive layer, 8a ... Strong adhesive layer, 8b ... Weak adhesive layer,
10 ... outer frame part, 11 ... label part, 14 ... container (adhered body)

Claims (2)

[Claims] Claims: 1. A campaign label having an adhesive layer that can be attached to an adherend on a back surface of a label body,
By cutting the label body and the adhesive layer, an outer frame portion and a label portion having an outer periphery surrounded by the outer frame portion are formed, and the adhesive strength of the adhesive layer of the outer frame portion is determined by the adhesive strength of the label portion. A campaign label characterized by being stronger than the adhesive strength of the adhesive layer. 2. The campaign label according to claim 1, wherein the label body is cut so as to leave a narrow continuous portion connecting the outer frame portion and the label portion.