JP6130702B2 - POP label and labeled container - Google Patents

Description

  The present invention relates to a POP label and a labeled container including the label.

  There is known a label (POP label) that is attached to a product container in a state in which a part of the label protrudes from an end of an adherend (for example, Patent Documents 1 and 2). The POP label is also called an eye catch label, and is used, for example, to attract the attention of the consumer and enhance the advertising function. By the way, the labeled container with the POP label attached may be stacked at the time of packing or display, for example, and the protruding portion of the label may be bent. For this reason, the POP label is required to rise again when the load is removed.

  FIG. 11 shows a labeled container in which a conventional POP label 100 is attached to the curved surface of the container 31. FIG. 11 shows a state in which the display unit 101 of the POP label 100 is bent toward the upper surface side of the container 31. The POP label 100 prevents the display unit 101 from being bent along the curved surface of the container 31, and also facilitates the bending of the display unit 101 (neck portion 103) to prevent the label from having a strange crease. For this purpose, it has a notch 104 formed in the neck 103. Note that an adhesive layer (not shown) is formed on the entire base 102 of the POP label 100 in contact with the container 31, and the substantially entire surface of the base 102 is attached to the curved surface of the container 31.

JP 2007-293081 A JP 2012-173673 A

  In the case of the POP label 100, when the display unit 101 is tilted to the upper surface side of the container 31, both side portions of the notch 104 of the neck portion 103 (hereinafter referred to as “column portion”) are bent, and a fold line 105 is formed in the column portion. There is a habit. That is, in the POP label 100, since the column portion is curved along the curved surface of the container 31, when the display unit 101 is tilted to the upper surface side, the column portion is twisted and a broken line 105 is formed. Therefore, even if the load is removed, it is difficult to stand the display unit 101 that has fallen to the upper surface side straight as before being bent.

  Further, the display unit 101 may fall to the opposite side of the container 31. Also in this case, the column part is bent, and a fold line 105 is formed in the column part, resulting in creases. And even if it removes a load, it will become difficult to make the display part 101 stand straight.

The POP label according to the present invention includes a display unit on which a display such as a design is formed on at least one side of a label base, a base in which an adhesive region is formed on one side of the label base, the display unit, and the base A neck portion formed by cutting the label base material from both sides in the lateral direction, and the adhesive region is lateral to a first region of the base portion adjacent to the neck portion in the longitudinal direction. Oite the second region positioned on opposite end side, it said in the longitudinal direction is formed at a position not beyond the lower end of the neck portion, wherein the entire area of the first region, the non-adhering region is formed, each second Each region is provided with a non-adhesive region having a predetermined length in the lateral direction from the boundary with the first region .

  According to the above configuration, the adhesive region formed on the base is formed in the second region located on both lateral sides of the first region adjacent to the neck in the longitudinal direction, and the first region is at least vertically from the neck. Since the non-adhesive region is formed in a predetermined range that continues in the direction, even if the display part collapses and the neck bends, it becomes difficult to crease, and good rising characteristics (i.e. The display part that has been displayed rises again).

  The adhesive region is formed by partially providing an adhesive layer on the label base material, and the non-adhesive region is formed by not providing the adhesive layer on the label base material, Preferably, stepped portions are formed on both lateral sides of the non-bonded region of the first region due to a difference in thickness between the bonded region and the non-bonded region. The POP label having such a preferable configuration is more difficult to crease even when the neck is bent, and exhibits a good rise.

  The labeled container according to the present invention includes the POP label and a container having an arcuate curved surface, and the POP label is attached to the container so that a lateral direction of the base is along a circumferential direction of the curved surface. It is characterized by that.

  ADVANTAGE OF THE INVENTION According to this invention, the container with a label provided with the POP label excellent in the raising property of a display part and the said label can be provided. For example, even when the labeled container according to the present invention is stacked at the time of packing or display, the display part of the POP label is folded to the container side or the opposite side of the container, it is folded to the neck or the like. It is hard to get a habit. Therefore, when the load is removed, the display unit easily rises.

It is a top view which shows the POP label which is an example of embodiment of this invention. It is a figure which shows the AA line cross section of FIG. It is a figure which shows the BB line cross section of FIG. In the POP label which is an example of embodiment of this invention, it is a figure which shows the other formation pattern of an adhesion | attachment area | region. It is a perspective view which shows the container with a label which is an example of embodiment of this invention. It is the figure which looked at the container with a label of FIG. 5 from the back side of the POP label. It is a figure which shows the C1-C1 line | wire and C2-C2 line | wire cross section of FIG. It is a figure which shows a mode that the POP label was bend | folded to the upper surface side of the container in the labeled container which is an example of embodiment of this invention. It is a figure which shows the modification of the labeled container which is an example of embodiment of this invention. It is a figure which shows the modification of the labeled container which is an example of embodiment of this invention. It is a figure which shows a mode that the POP label was bend | folded to the upper surface side of the container in the conventional container with a label.

  Hereinafter, although an example of an embodiment of the present invention is explained in detail, application of the present invention is not limited to this. The drawings referred to in the embodiments are schematically described, and the dimensional ratios of the components drawn in the drawings may be different from the actual products. Specific dimensional ratios and the like should be determined in consideration of the following description.

  In this specification, the “POP label” is a label that is attached in a state where a part of the label protrudes from the end of the adherend, and is also called an eye catch label. That is, the POP label is not formed with an adhesive region over substantially the entire area of one side like a general tack label, and in principle, an adhesive region is formed at a portion protruding from the end of the adherend. Instead, the adhesion region is formed only in the portion in contact with the adherend.

  In this specification, “vertical direction” means a direction in which the display unit, the neck, and the base are arranged. “Horizontal direction (also referred to as left-right direction)” means a direction orthogonal to the vertical direction. Further, it is assumed that the display unit is provided on one end in the vertical direction (also referred to as the upper end) and the base portion is provided on the other end in the vertical direction (also referred to as the lower end).

  Hereinafter, the configuration of the POP label 10 as an example of the embodiment of the present invention will be described in detail with reference to FIGS. FIG. 1 shows a display unit 11 in which a design or the like is formed on at least one side of a label substrate 20, a base 12 in which an adhesive region 15 is formed on one side of the label substrate 20, a display unit 11 and a base 12 Between the first region 12x and the neck region 13 of the base portion 12 adjacent to the neck portion 13 in the vertical direction. 3 also shows the POP label 10 formed in the second region 12y located on both lateral ends. In the first region 12x, a non-adhesive region is formed at least in a predetermined range continuous from the neck 13 in the vertical direction. FIG. 2 is a cross-sectional view (cross-sectional view taken along line AA) of the display unit 11, and FIG. 3 is a cross-sectional view (cross-sectional view taken along line BB) of the base 12.

  As shown in FIGS. 1 to 3, the POP label 10 includes a display unit 11 on which design indications 14 a and 14 b (see FIG. 6) are formed, a base unit 12 on which an adhesive region 15 is formed, and a display unit 11. And a neck portion 13 formed between the base portion 12 and the base portion 12. In the present embodiment, the POP label 10 is composed of one label base material 20, and the display unit 11 and the base 12 have a substantially rectangular shape in plan view in which the horizontal direction is longer than the vertical direction. The display portion 11 and the base portion 12 have substantially the same horizontal length (hereinafter referred to as “width”), and the vertical length (hereinafter simply referred to as “length”) is greater in the display portion 11 than in the base portion 12. It is getting longer. The neck portion 13 is formed such that the label base material 20 is cut out from the left and right sides with the same width. That is, the left and right sides of the neck portion 13 are formed with substantially U-shaped notches in plan view with the label base material 20 cut off, and the display portion 11 and the base portion 12 are connected only by the neck portion 13.

  Here, the design etc. display 14a, 14b is a display of a product name, an illustration, a precaution in use, etc., and is formed by the design print layers 21a, 21b provided on the label substrate 20, respectively (FIG. 2). The adhesive region 15 is a region having an adhesive force with respect to an adherend such as the container 31 and is formed by the adhesive layer 23 provided on the label base material 20 (see FIG. 3). In the present embodiment, one surface of the label base material 20 on which the adhesive region 15 (adhesive layer 23) is formed is a front surface. For example, as the design etc. display 14a on the front side of the label, product names and illustrations are mainly provided, and as the design etc. display 14b on the back side, product explanations such as precautions for use are mainly provided.

  In the POP label 10, the display unit 11 and the base unit 12 have different layer structures. In the display unit 11, a design print layer 21 a and a surface layer 22 a are sequentially formed on the front side of the label base material 20, and a design print layer 21 b and a surface layer 22 b are sequentially formed on the back side of the label base material 20. On the other hand, the base portion 12 is common with the display portion 11 in that the surface layer 22a is formed on the front side of the label base material 20 and the design print layers 21a and 21b are sequentially formed on the back side. The printing layer 21a is not provided, and is different from the display unit 11 in that an adhesive layer 23 is formed on the surface layer 22a. In the present embodiment, the design print layer 21a is not provided on the front side of the base 12, but the print layer may be provided near the upper end of the front of the base 12, for example, and the label is peeled from the adherend. You may provide the design printing layer 21a for showing later. For example, the layer structure of the neck 13 is the same as the layer structure of the display unit 11, and has a design print layer 21 a and a surface layer 22 a on the front side of the label substrate 20, and a design print layer 21 b and a surface layer 22 b on the back side. And have.

  A conventionally known resin film (including synthetic paper) or paper can be used for the label substrate 20. Examples of the resin film include polyester resins such as polyethylene terephthalate (PET) resins and polylactic acid (PLA) resins, polystyrene resins, polyvinyl chloride resins, polyethylene (PE) resins and polypropylene (PP) resins. Examples thereof include a single layer or a laminated film composed of one kind or a mixture of two or more kinds selected from thermoplastic resins such as polyolefin resins such as resins, polyamide resins, polyimide resins, polyphenylene sulfide resins, and acrylic resins. Among these, a polyester resin film or a polyolefin resin film is preferable, and a PET resin film or a PP resin film is particularly preferable. When providing a design-type display on both sides of the label substrate 20, it is preferable to use synthetic paper, and PET-based synthetic paper or PP-based synthetic paper is particularly preferable. Although the thickness of the label base material 20 is not specifically limited, Preferably it is 70 micrometers-150 micrometers, More preferably, they are 75 micrometers-120 micrometers.

  The resin film constituting the label substrate 20 may be a synthetic paper (void-containing film), a foam film, a laminate film, or a uniaxially or biaxially stretched film. A vapor deposition film obtained by evaporating aluminum or the like on a resin film, a laminate film obtained by laminating an aluminum foil or a paper base material, or the like can also be used. Examples of the paper base material include fine paper, art paper, Japanese paper, craft paper, and foil paper. Moreover, the label base material 20 may be subjected to a conventional surface treatment such as a corona discharge treatment or a primer treatment as necessary.

  The design printing layers 21a and 21b, for example, apply printing ink on the label base material 20 according to the formation pattern of the target design etc. display 14a and 14b, and then solidify the ink component by drying or ultraviolet (UV) irradiation. It is formed by doing. For the formation of the design print layers 21a and 21b, solvent-type ink or ultraviolet curable ink is used as the print ink. Design printing layers 21a and 21b are formed on the front surface and the back surface of the label substrate 20, respectively, by performing gravure printing, flexographic printing, letterpress printing, or the like using this printing ink.

  The surface layers 22a and 22b serve to protect, for example, the design print layers 21a and 21b and improve slipperiness and surface gloss. The surface layers 22a and 22b are not particularly limited as long as they are transparent to such an extent that the design print layers 21a and 21b can be seen through. For example, among the layers exemplified as the resin film constituting the label base material 20, the transparency is not limited. It may be formed by laminating a resin film having the same, or may be formed by a gravure printing method or the like using a well-known and commonly used printing ink having transparency (for example, a printing ink not containing a coloring material). As a preferred example, the surface layer 22a is formed by laminating a transparent PET resin film, and the surface layer 22b is formed by printing a commercially available transparent ink (varnish) by a flexographic printing method, a letterpress printing method, or the like. In this case, for example, the thickness of the surface layer 22a is about 10 μm to 20 μm, and the thickness of the surface layer 22b is about 0.1 μm to 5 μm. In addition, when using a resin film as the surface layer 22a, after applying printing ink to the back side of the resin film used as the surface layer 21a and solidifying an ink component to form the design print layer 21a, the design print layer 21a The resin film that becomes the provided surface layer 21a and the label base material 20 may be laminated to form a layer structure on the front side of the label base material 20 that becomes the surface layer 22a / design printed layer 21a / label base material 20. .

  The adhesive layer 23 is formed by, for example, partially applying an adhesive (pressure-sensitive adhesive) on the surface layer 22a in accordance with the target formation pattern of the adhesive region 15. The adhesive layer 23 can be formed using a conventionally known method such as a hot melt coater or a comma coater, and can also be formed by a method similar to the design print layers 21a and 21b (gravure printing method or the like). The thickness of the adhesive layer 23 is not particularly limited, but is preferably 10 μm to 50 μm, more preferably 15 μm to 30 μm.

  Examples of the adhesive constituting the adhesive layer 23 include a pressure sensitive adhesive (pressure sensitive adhesive) such as a solvent-type pressure sensitive adhesive, a hot melt pressure sensitive adhesive, a UV curable pressure sensitive adhesive, a UV curable hot melt pressure sensitive adhesive, and a delayed heat sensitive adhesive. Although it does not specifically limit, such as heat sensitive adhesives, such as an adhesive agent, Preferably it is a pressure sensitive adhesive which has adhesiveness at normal temperature. For example, adhesives such as synthetic rubber such as styrene-isoprene-styrene block copolymer and styrene-butadiene-styrene block copolymer, acrylic resin, olefin resin, urethane resin, ethylene-vinyl acetate copolymer Can be used.

  A spacer may be partially provided between the label base material 20 (surface layer 22a) and the adhesive layer 23 in order to form a step S described later. The spacer is preferably formed thick so long as it does not affect the adhesion or the like. The spacer is formed, for example, by laminating a resin film or a thick printed layer on a region excluding the first region 12x of the base 12 (for example, the entire region of the adhesive region 15 or the entire region of the second region 12y).

  Hereinafter, the configurations of the base portion 12 and the neck portion 13 will be described in more detail.

  As described above, an adhesive region 15 having an adhesive force to an adherend such as the container 31 is formed on the base 12. On the other hand, the display part 11 and the neck part 13 do not have the adhesion region 15 and do not stick to the container 31. That is, the POP label 10 is attached to the container 31 only by the adhesive region 15 formed on the base 12.

  The adhesion region 15 is formed in each of the second regions 12y located on the both ends in the lateral direction from the first region 12x that is adjacent to the neck 13 in the vertical direction in the base portion 12. The first region 12 x is a region adjacent to the neck 13 in the vertical direction in the base 12 and has the same width as the neck 13. In the present embodiment, the first region 12x is bilaterally symmetric with respect to the horizontal center of the base portion 12, and has a width that is approximately 1/3 (approximately 0.3 times) the entire width of the base portion 12. The second area 12y means areas on the left and right sides of the first area 12x. More specifically, two virtual lines α along the vertical direction passing through the left end and the right end of the neck portion 13 serve as a boundary between the first region 12x and the two second regions 12y, and are regions sandwiched between the virtual lines α. Is the first region, and regions located on both the left and right sides are the second region 12y.

  In the first region 12x, a non-adhesive region is formed in a predetermined range that continues at least from the neck 13 in the vertical direction. The adhesion region 15 is preferably formed only in each second region 12y from the viewpoint of improving the rising property of the display unit 11. The adhesion region 15 is not formed in the first region 12x, and the first region 12x. It is preferable that the entire region is a non-adhesive region that does not stick to the adherend.

  In the second region 12y, the adhesive region 15 may be formed in substantially the entire region of each second region 12y, but is preferably formed leaving the periphery of the base portion 12. That is, it is preferable to provide a strip-shaped non-adhesive region along the periphery of the base 12 in the second region 12y. The adhesive region 15 is formed in a substantially rectangular pattern in plan view in accordance with the shape of the base portion 12, but may be formed in an arbitrary pattern such as a lattice shape or a dot shape for the purpose of adjusting the adhesive force. Good.

  Further, in each of the second regions 12y, it is preferable that a non-adhesive region is formed in a region having a predetermined width W (a region adjacent to the first region 12x) in the lateral direction from the boundary with the first region 12x. The predetermined width W is preferably large as long as there is no problem with the adhesive strength of the POP label 10, and is, for example, about 1% to 50% or about 5% to 30% of the width of the first region 12x. That is, the adhesion region 15 is preferably formed away from the first region 12x corresponding to the neck 13 in the base portion 12, and the first region 12x and its adjacent region are preferably non-adhesion regions. Thereby, the rising property is further improved.

  The adhesive region 15 and the non-adhesive region in the base 12 are formed by partially providing the adhesive layer 20 on the label base material 20, and the non-adhesive region is formed on the label base material 20. It is preferable to form by not providing. Due to the relatively large thickness of the adhesive layer 23 at the boundary between the adhesive region 15 and the non-adhesive region formed in this way, the adhesive region 15 with the adhesive layer 23 and the non-adhesive region without the adhesive layer 23 A step S is formed at the boundary due to the thickness difference. Specifically, a step S is formed on the outer periphery of the adhesion region 15 provided in each second region 12y. In the present embodiment, since the adhesion region 15 of the second region 12y is formed on the left and right sides of the non-adhesion region of the first region 12x, the adhesion region 15 and the left and right sides of the non-adhesion region of the first region 12x are A step S is formed due to a difference in thickness from the non-bonded region. As described above, when the step S is formed on the left and right sides of the non-bonded region of the first region 12x, the degree of curvature of the first region 12x becomes gentle when the base 12 is attached to the arcuate curved surface. Since the neck portion 13 is gently curved, even if the neck portion 13 is bent, it becomes more difficult to crease, and a good standing property is exhibited.

  As described above, the neck portion 13 is preferably formed such that the label base material 20 is cut out from the left and right sides with the same width. In the present embodiment, substantially U-shaped notches in plan view are formed on the left and right sides of the neck portion 13. And the neck part 13 shorter than the display part 11 and the base part 12 in the horizontal direction and extending straight in the vertical direction is formed. In other words, the left ends of the display portion 11 and the base portion 12 protrude to the left side of the left end of the neck portion 13, and the right ends of the display portion 11 and the base portion 12 protrude to the right side of the right end of the neck portion 13. The length of the neck 13 can be changed as appropriate according to the shape of the adherend.

  In the present embodiment, the neck portion 13 has a width that is approximately 1/3 (approximately 0.3 times) the width of the display portion 11. Although it differs somewhat depending on the material and thickness of the label substrate 20, it is preferably 0.2 to 0.4 times the width of the display unit 11, more preferably 0.25 to 0.35 times. When the width of the neck 13 is within this range, the rising property is better. In addition, when the width of the neck 13 becomes too small with respect to the width of the display unit 11, for example, it is difficult to support the display unit 11, and the tendency to get up is deteriorated.

FIG. 4 shows another formation pattern of the adhesion region 15.
The form shown in FIG. 4 is different from the form shown in FIG. 1 in that the adhesive region 15 is formed not only in the second region 12y but also in the first region 12x. Here, when the adhesive region 15 of the first region 12x and the adhesive region 15 of the second region 12y are described separately, the former is referred to as “auxiliary adhesive region 15x” and the latter is referred to as “main adhesive region 15y”.

  In the example shown in FIGS. 4A and 4B, the auxiliary adhesion region 15x and the main adhesion region 15y are continuously formed. In the first region 12x, a non-adhesive region is provided in a predetermined range (near the neck 13) continuous from the neck 13 in the vertical direction. Specifically, in the first region 12x, the auxiliary adhesive region 15x is formed by partially providing the adhesive layer 23 on the other end side with respect to the longitudinal center, and the vertical region of the first region 12x (base portion 12). A non-adhesive region is formed by not providing the adhesive layer 23 in the region from one end in the direction (boundary with the neck portion 12) to the auxiliary adhesive region 15x. On the other hand, in the second region 12y, the main adhesive region 15y is formed by partially providing the adhesive layer 23 from one end side to the other end side from the longitudinal center, and is longer than the auxiliary adhesive region 15x. It is spread and provided on one end side. For this reason, the non-adhesion region formed in a predetermined range that continues in the vertical direction from the neck 13 of the first region 12x has a region in which the main adhesion region 15y is formed in the second region 12y on the left and right sides. A step S is formed on the left and right sides of the non-adhesion region due to the difference in thickness between the adhesion region and the non-adhesion region. In addition, the auxiliary | assistant adhesion area | region 15x shown to Fig.4 (a) curves and forms the vertical direction one end of the auxiliary | assistant adhesion area | region 15x so that it may become the most concave with respect to the neck part 13 side in the horizontal direction center of the 1st area | region 12x. Has been. Further, in the first region 12x shown in FIG. 4B, the length from one end in the vertical direction of the first region 12x to the auxiliary adhesion region 15x is substantially the same over the entire width, that is, the length in the vertical direction is the same. Non-adhesive regions that are substantially identical are formed. The length in the vertical direction of the auxiliary adhesion region 15x is, for example, approximately ½ of the length in the vertical direction of the main adhesion region 15y.

  In the example shown in FIG. 4C, the position is away from the neck 13 and is near the lateral center of the first region 12x, for example, about 30% of the entire width symmetrically across the lateral center of the first region 12x. The auxiliary adhesion region 15x is formed only in the range of. That is, non-adhesive regions are formed at the left and right ends of the first region 12x over the entire length in the vertical direction. Also in this case, when the adhesive region and the non-adhesive region are formed by partially providing the adhesive layer 23, the non-adhesive formed in a predetermined range continuous in the vertical direction from the neck 13 of the first region 12x. The region has a region in which the main adhesion region 15y is formed in the second region 12y on the left and right sides. The region is formed on the left and right sides of the non-adhesion region due to a difference in thickness between the adhesion region and the non-adhesion region. Part S is formed. The length from the longitudinal end of the first region 12x to the auxiliary adhesive region 15x is longer than the length from the longitudinal end of the second region 12y to the main adhesive region 15y. Further, the longitudinal length of the auxiliary adhesion region 15x is, for example, approximately 1/3 of the longitudinal length of the main adhesion region 15y, and the form is a neck portion as compared with the form shown in FIGS. 4 (a) and 4 (b). A larger non-adhesive region is provided in the vicinity of 13.

  Hereinafter, the configuration of the labeled container 30 which is an example of the embodiment of the present invention will be described in detail with reference to FIGS. FIG. 5 includes a POP label 10 having the above configuration and a container 31 having an arcuate curved surface, and the POP label 10 is affixed to the container 31 so that the lateral direction of the base 12 is along the circumferential direction of the curved surface of the container 31. It is a perspective view which shows the container 30 with the label attached. 6 is a view of the labeled container 30 as seen from the back side of the POP label 10, and FIG. 7 is a cross-sectional view of the base 12 and the neck 13 attached to the container 31 (cross-sectional view taken along lines C1-C1 and C2-C2). It is.

  As shown in FIGS. 5 and 6, in the labeled container 30, the base 12 is attached to the side surface of the container 31 so that the display unit 11 of the POP label 10 protrudes upward from the upper surface of the container 31. . More specifically, in the POP label 10, the entire display unit 11 and substantially half of the neck 13 protrude upward from the upper surface (virtual plane along the upper surface) of the container 31. Thus, when the display unit 11 of the POP label 10 is folded on the upper surface of the container 31, the POP label 11 is bent at the neck 13. The container 31 has an upper surface and a lower surface that are substantially flat and substantially parallel to each other, and a side surface (cylindrical side surface) along a vertical direction (a direction perpendicular to the upper surface and the lower surface) that is a substantially arcuate curved surface. As a whole, it has a flat and substantially cylindrical shape whose diameter is longer than the length in the vertical direction. In addition, the container 31 includes an upper surface chamfered portion and a lower surface chamfered portion that are rounded by chamfering corners around the entire circumference between the side surface and the upper surface and the lower surface.

  In the labeled container 30, the base 12 of the POP label 10 is attached to the side surface of the container 31 that is a substantially arc-shaped curved surface. The lateral direction of the base 12 is stuck along the circumferential direction of the curved surface, and is curved along the curved surface shape. On the other hand, in the present embodiment, the display unit 11 is not curved along the curved surface, and is in a substantially straight state with respect to the lateral direction. For this reason, it is easy to see the displays 14a and 14b such as the design, and for example, the advertisement function is enhanced.

  As shown in FIG. 7, the second region 12 y is attached to the side surface of the container 31 by the adhesive region 15. On the other hand, since the adhesive region 15 is not formed in the first region 12x of the base portion 12, the first region 12x does not stick to the side surface of the container 31 and is caused by the thickness of the adhesive region 15 (adhesive layer 23). Steps S are formed on the left and right sides of the non-bonded region of the first region 12x. That is, only the left and right sides of the base 12 are attached to the side surface of the container 31.

  As shown in FIG. 7A, in the base portion 12, step portions S are formed on the left and right sides of the non-bonded region of the first region 12 x sandwiched between the second regions 12 y among the surfaces facing the side surfaces. By having this stepped portion S, the degree of curvature of the first region 12x is gentle in the non-bonded region of the first region 12x. And since this non-adhesion area | region is formed in the range which continued to the neck part 13, as the 1st area | region 12x approaches the neck part 13, the extent of curvature becomes small, as shown in FIG.7 (b), A portion protruding from the upper surface of the container 31 is in a substantially straight state with respect to the lateral direction. For this reason, the display part 11 can also be in a substantially straight state with respect to the horizontal direction.

  As described above, by having the stepped portions S on the left and right sides of the non-bonded region of the first region 12x, it is possible to suppress the bending of the neck portion 13 as compared with the case where there is no stepped portion S. In order to suppress the curvature of the neck part 13, the dimension of the neck part 13 is also important, and a shorter width is preferable. However, the width of the neck 13 is preferably 0.2 to 0.4 times the width of the display unit 11 from the standpoint of rising.

  Hereinafter, with reference to FIG. 8, the operational effect (rising ability) of the POP label 10 will be described in detail. FIG. 8 is a diagram illustrating a state in which the POP label 10 is bent toward the upper surface side of the container 31.

  As illustrated in FIG. 8, the labeled container 30 may be stepped at the time of packing or display, for example, and the display unit 11 that protrudes from the container 31 of the label may be bent and tilted to the upper surface side. Further, the display unit 11 may be tilted to the opposite side of the container 31, that is, so that the design display 14 a faces upward. In either case, the POP label 10 is bent at the neck 13.

  In the labeled container 30, the adhesive region 15 formed on the base portion 13 is formed in the second region 12 y located on both lateral ends of the first region 12 x adjacent to the neck portion 13 in the vertical direction, and the first region 12 x Since the non-adhesive region is formed at least in a predetermined range continuous in the vertical direction from the neck portion 13, when the neck portion 13 is bent as shown in FIG. 8, the non-adhesive region swells away from the side surface of the container 11. It is possible. For this reason, even if the display part 11 falls and the neck part 13 bends, it becomes difficult to bend a crease, and the good rising property (that is, the characteristic that the display part which falls down when the load is removed) rises. .

  In addition, since the non-adhesion region of the first region 12x formed in a continuous range up to the neck portion 13 is formed, the degree of curvature along the curved surface of the first region 12x becomes gentler as the neck portion 13 is approached. The part which protrudes from the upper surface of 13 containers 31 may be in a substantially straight state with respect to the horizontal direction. The neck portion 13 can be bent around the corner between the upper surface and the side surface of the container 31, but since this portion is substantially straight, the neck portion 13 can be bent with respect to either the upper surface side of the container 31 or the opposite side of the container 31. Resistance becomes smaller. Therefore, even when the display part 11 is tilted and the neck part 13 is bent, it becomes difficult to bend a crease, and a good rising property is exhibited. Further, since the neck portion 13 is easily bent on the side opposite to the container 31, it is difficult for a stress to act on the bonding region 15 due to the bending, thereby contributing to prevention of peeling of the base portion 12.

  As described above, according to the POP label 10, the rising property of the display unit 11 can be greatly improved.

In addition, the said embodiment can be changed in design suitably in the range which does not impair the objective of this invention.
In the above embodiment, the shapes of the display unit 11 and the base unit 12 are substantially rectangular shapes in plan view, but these shapes can be appropriately changed according to the label design and the like, such as a triangular shape or a semicircular shape. For example, as illustrated in FIG. 9, the POP label 50 may have a tapered shape in which the width of the base 52 is smaller than the width of the display unit 51 and the width of the neck 53 increases as the display unit 51 approaches. . In this case as well, a predetermined range that continues in the vertical direction from at least the neck 53 in the region of the base 52 that is adjacent to the neck 53 in the vertical direction (for example, approximately half of the length in the vertical direction of the base 52 from the boundary with the neck 53). Is provided with a non-adhesive region. Further, in the above-described embodiment, the substantially U-shaped notches in plan view are formed on the left and right sides of the neck portion 13, but instead of the approximately U-shaped notches in the plan view, straight slits (thin line-shaped notches) are formed. Notches) may be formed.

  In the said embodiment, although the container 31 was illustrated as a to-be-adhered body, as a use of a container, the container of various goods, such as a drink, a foodstuff, a medicine, a detergent, and a shampoo, may be sufficient. For example, as illustrated in FIG. 9, the POP label 50 may be attached to an elongated cylindrical container 60. The container 60 is a spray can such as a quasi-drug. Although the container with a label illustrated in FIG. 9 is unlikely to be stepped, the display unit 51 may be tilted when the container is packed, for example. Also in this case, since the non-adhesive region is provided in the region corresponding to the neck 53 of the base 52, the display unit 51 can be well raised.

  Further, as illustrated in FIG. 10, within a range where there is no problem such as separation or appearance of the base portion 12, the intervals between the second regions 12 y are made close to each other, that is, the first region 12 x is bent, and the base portion 12 is placed in the container 31. You may stick to the curved surface. Thereby, the space | gap with a container can be enlarged and the angle of the bending at the time of the neck part 13 bending can be made loose. Therefore, for example, the bending of the neck portion 13 is further suppressed, and the above-described rising property is further improved.

  10 POP label, 11 display section, 12 base section, 12x first area, 12y second area, 13 neck section, 14a, 14b design etc. display, 15 bonding area, 15x auxiliary bonding area, 15y main bonding area, 20 label substrate, 21a, 21b Design print layer, 22a, 22b Surface layer, 23 Adhesive layer, 30 Labeled container, 31 container, S step, W Predetermined width.

Claims (3)

A display unit on which a display such as a design is formed on at least one side of the label substrate;
A base having an adhesive region formed on one side of the label substrate;
Between the display portion and the base portion, a neck portion formed so as to cut out the label base material from both lateral sides;
With
The bonding region is formed at a position not exceeding the lower end of the neck portion in the second Oite the region, longitudinally positioned laterally opposite ends than the first region adjacent to the neck portion and the longitudinal direction of said base portion ,
A non-adhesive region is formed over the entire first region,
The POP label, wherein each of the second regions is provided with a non-adhesive region having a predetermined length in the lateral direction from the boundary with the first region . The POP label of claim 1,
The adhesive region is formed by partially providing an adhesive layer on the label substrate,
The non-adhesion region is formed by not providing the adhesive layer on the label substrate,
The POP label is characterized in that stepped portions are formed on both lateral sides of the non-bonded region of the first region due to a difference in thickness between the bonded region and the non-bonded region. The POP label according to claim 1 or 2 ,
A container having an arcuate curved surface;
And the POP label is attached to the container so that the lateral direction of the base is along the circumferential direction of the curved surface.

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