JP2017181587A - Campaign label and label continuum - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a campaign label which can be stuck on an adherend beautifully and hardly have an edge raised after being stuck on the adherend.SOLUTION: A campaign label A according to the present invention has a first base material 1 having an adhesive layer laminated on a reverse side and a second base material 2 laminated peelably on a top side of the first base material 1, and the second base material 2 is extended up to a laterally first-side edge X1 of the first base material 1 and a second-side edge X2 on the laterally opposite side of the first base material 1. The second base material 2 is laminated on none of a first-side edge Z1 in a 45° direction to the lateral direction of the first material 1, a second-side edge Z2 on a 45° directionally opposite side of the first base material 1, a first-side edge W1 in a 135° direction to the lateral direction of the first base material 1, and a second-side edge W2 on the 135°-directionally opposite side of the first base material 1.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a campaign label that is affixed to a beverage container or the like and used as an application ticket for a lottery or a prize.

2. Description of the Related Art Conventionally, campaign labels used as application tickets for lotteries and giveaways have been used for various types of containers such as beverage containers and food containers in order to promote sales of products.
Typically, a one-layered campaign label and a two-layered campaign label are known.
For example, a campaign label having a single-layer structure is provided with a campaign display on a label substrate formed in a circular shape or a rectangular shape, such as a bag or a gift application ticket, so that the label substrate cannot be visually recognized from the front surface. On the side, an adhesive layer for attaching to the adherend is provided.
The campaign label having a two-layer structure is configured such that the second label base material is releasably laminated on the surface of the first label base material. From the surface of the second label base material to the first label base material or the second label base material. A campaign display is provided so that it cannot be visually recognized, and an adhesive layer for attaching to an adherend is provided on the back side of the first label substrate (for example, Patent Document 1). In such a campaign label having a two-layer structure, a second label substrate having the same shape and size as the first label substrate is adhered to the surface of the first label substrate so as to be peelable.

However, since the campaign label having the two-layer structure is composed of a laminate of two label base materials, it has a large rigidity (less flexibility), and after being attached to the adherend, its edge portion is changed over time. There is a risk of floating from the adherend. In particular, when the adherend surface of the adherend is uneven, the edge of the campaign label tends to rise after application.
In this regard, the rigidity of the campaign label can be lowered by using a label substrate having a relatively small thickness. However, a campaign label with low rigidity is difficult to peel off from the separator, and when the campaign label is affixed to an adherend, wrinkles may occur at the edge of the label.

JP 2006-058767 A

  An object of the present invention is to provide a campaign label and a label continuum that can be neatly adhered to an adherend and whose edges do not easily float after being adhered to the adherend.

  The campaign label of the present invention includes a first base material having a pressure-sensitive adhesive layer laminated on the back surface, and a second base material laminated on the surface of the first base material so as to be peelable, and the second base material. The material extends to the edge on the first side in the lateral direction of the first base material and the edge on the second side that is the opposite side of the first base material in the lateral direction. 45 ° direction first side edge with respect to the horizontal direction of the first base material, second side edge portion opposite to the 45 degree direction of the first base material, 135 ° direction first side edge with respect to the horizontal direction of the first base material The second base material is not laminated at the edge of the second side, which is the opposite side of the first base material and the 135 ° direction.

  In a preferred campaign label of the present invention, the second base material further includes an edge on the first base side in the longitudinal direction and an edge on the second side that is the opposite side in the longitudinal direction of the first base material. It extends to at least one edge of the part.

According to another aspect of the present invention, a label continuum is provided.
The label continuum includes the campaign label and a strip-shaped separator having a release surface, and the campaign is placed on the release surface of the separator with the lateral direction of the first base material being the longitudinal direction of the separator. The back surface of the 1st base material of a label is stuck so that peeling is possible.

The campaign label of the present invention is less likely to lift the edge after being attached to the adherend, and can maintain a state of being stably attached to the adherend for a long period of time.
Moreover, the campaign label of this invention can be easily peeled off from a separator, and after peeling off, it can be affixed on an adherend neatly.

The top view which looked at the campaign label which concerns on 1st Embodiment from the surface side. A virtual straight line is indicated by a one-dot chain line. The top view which looked at the campaign label from the back side. III-III sectional view taken on the line of FIG. IV-IV sectional view taken on the line of FIG. The VV sectional view taken on the line of FIG. The VI-VI sectional view taken on the line of FIG. The side view of the label continuous body which concerns on 1st Embodiment. The top view which looked at the label continuous body from the surface side. It is a figure which shows the manufacturing process of a label continuous body, Comprising: (a) is a side view of the strip | belt-shaped laminated body which laminated | stacked the 1st base material raw material and the 2nd base material raw material on the separator, (b) The top view after forming the 1st cut line in a strip | belt-shaped laminated body, (c) shows the side view at the time of removing a part of 2nd base material original fabric from the strip | belt-shaped laminated body. It is a figure which shows the manufacturing process of a label continuous body, Comprising: (a) is a top view after forming the 2nd score line in the 1st base material original fabric of a strip | belt-shaped laminated body, (b) is the strip | belt-shaped laminated body. The side view at the time of removing a part of 1st base material raw material from FIG. The perspective view which shows the process of peeling a campaign label from a label continuous body. The front view of the container where the campaign label was affixed. The top view which looked at the same container from the upper side. The top view which looked at the campaign label which concerns on 2nd Embodiment from the surface side. XV-XV sectional view taken on the line of FIG.

The present invention will be described below with reference to the drawings.
In this specification, the horizontal direction refers to one direction in the plane of the label, the vertical direction refers to a direction perpendicular to the horizontal direction in the plane, and a 45 degree direction relative to the horizontal direction is in the plane. A direction intersecting with the lateral direction at 45 degrees refers to a direction at 135 degrees with respect to the lateral direction, and a direction intersecting with the lateral direction at 135 degrees within the plane (in other words, a direction orthogonal to the 45 degree direction). Moreover, planar view refers to viewing an object from a direction perpendicular to the surface. The description “PPP to QQQ” means “PPP or more and QQQ or less”.
It should be noted that the dimensions and the like of the components in each drawing are different from the actual ones.

[First Embodiment]
<Campaign label>
In FIG. 1 thru | or FIG. 6, the campaign label A of this invention has the 1st base material 1 and the 2nd base material 2 laminated | stacked on the surface of the 1st base material 1 so that peeling was possible.
The second base material 2 is not laminated on the entire surface of the first base material 1, and a portion where the second base material 2 is laminated and the second base material 2 at an edge around the first base material 1. There is a portion where is not laminated.
The campaign label A has a two-layer structure composed of two base materials in a portion where the second base material 2 is laminated on the first base material 1, and at an edge where the second base material 2 is not laminated. It has a one-layer structure consisting of a single substrate (first substrate 1).
Hereinafter, a portion in which the second base material 2 is laminated on the surface of the first base material 1 and is composed of two base materials is referred to as a “two-layer portion”, and the second base material 2 is on the surface of the first base material 1. A portion that is not laminated and is made of one base material may be referred to as “one layer portion”.

The first base material 1 and the second base material 2 are each formed from a flexible sheet material (the sheet material also includes what is generally called a film).
The material of the 1st base material 1 and the 2nd base material 2 is not specifically limited, Each independently, for example, paper, such as plain paper and a coated paper; Synthetic paper, such as polyester synthetic paper and polyolefin synthetic paper; Polyester A sheet material such as a synthetic resin film such as a polyethylene film, a polyolefin film, or a polystyrene film; a foamed resin film such as a polyester foam film; can be used. Moreover, the 1st base material 1 and the 2nd base material 2 may each independently use the laminated body which laminated | stacked and integrated the different or same kind of sheet | seat materials (for example, the above paper etc.). . The first base material 1 and the second base material 2 may be formed from the same kind of sheet material, or may be formed from different sheet materials. For example, each of the first substrate 1 and the second substrate 2 is formed from a synthetic resin film such as a polyethylene terephthalate film. Alternatively, the first substrate 1 is formed from a synthetic resin film such as a polyethylene terephthalate film, and the second substrate 2 is formed from a foamed resin film such as a polyethylene terephthalate foamed resin or a synthetic paper such as polypropylene.

The first base material 1 and the second base material 2 may each independently use either a transparent sheet material or an opaque sheet material. The total light transmittance of the transparent sheet material is, for example, 70% or more, preferably 80% or more, and more preferably 90% or more. The said total light transmittance says the value measured by the measuring method based on JISK7361 (the test method of the total light transmittance of a plastic-transparent material). When a transparent sheet material is used as the second base material 2, a concealing layer for concealing the campaign display is provided so that the campaign display described later cannot be visually recognized from the surface side of the second base material 2. Is provided. A typical example of the masking layer is a printing layer having a masking effect such as white ink or silver ink.
In addition, since paper, a foamed resin film, and synthetic paper are generally opaque sheet materials, when using such a sheet material as the second substrate 2, the concealing layer is not necessarily required.

The thickness of the 1st base material 1 and the 2nd base material 2 is not specifically limited. The first substrate 1 and the second substrate 2 may have the same thickness, or one of them may be larger.
The thickness of the first substrate 1 is preferably smaller than the thickness of the second substrate 2 because the flexibility of the first layer portion is relatively large and the rigidity of the two layer portion is relatively large. In this preferable case, the absolute value of the difference between the thickness of the first substrate 1 and the thickness of the second substrate 2 is, for example, more than zero and 70 μm or less, preferably 10 μm to 50 μm, more preferably 15 μm to 40 μm. Moreover, the thickness of the 1st base material 1 is 10 micrometers-50 micrometers, for example, Preferably they are 10 micrometers-30 micrometers, More preferably, they are 10 micrometers-25 micrometers. Moreover, the thickness of the 2nd base material 2 is 20 micrometers-100 micrometers, for example, Preferably they are 30 micrometers-70 micrometers, More preferably, they are 35 micrometers-60 micrometers.

Various indications are given to the first base material 1 and the second base material 2. The display is usually formed by printing.
The display includes at least campaign display such as a prize, prize application qualification information such as a prize application ticket, and a specific character display. As a display other than the campaign display, an idiomatic design display generally applied to the label can be cited. Examples of the conventional design display include a picture related to a product, a trademark, and product provider information. Various displays such as a campaign display and a conventional design display, and a print layer representing this display are not shown. Moreover, although the protective layer is formed in the said printing layer using a varnish etc. as needed, this protective layer is not shown in figure.

  The campaign display is given to at least one of the first base material 1 and the second base material 2. When the campaign display is applied to the first base material 1, the display is applied to the first base material 1 corresponding to the two-layer portion so that it can be viewed from the surface side of the first base material 1. For example, when a transparent sheet material is used as the first base material 1, a campaign display is printed on the back surface or the front surface of the first base material 1, and an opaque sheet material is used as the first base material 1. The campaign display is printed on the surface of the first substrate 1. When the campaign display is given to the second base material 2, the display is given so as to be visible from the back side of the second base material 2. For example, when an opaque sheet material is used as the second base material 2, a campaign display is printed on the back surface of the second base material 2, and when a transparent sheet material is used as the second base material 2 A campaign display is printed on the front or back surface of the second base material 2 and a concealing layer is provided on the second base material 2 so as to conceal the display.

The campaign display applied to at least one of the first base material 1 and the second base material 2 is indicated by the second base material 2 (or a concealment layer when the second base material 2 is transparent). It is concealed and cannot be visually recognized from the surface side of the second substrate 2. When the second base material 2 is peeled from the first base material 1, the campaign display can be visually recognized from the front surface of the first base material 1 and the back surface of the second base material 2.
In addition, the said conventional design display may be given to any one of the 1st base material 1 and the 2nd base material 2, and may be given to both. When a conventional design display is applied to the first base material 1, the display is applied to the first base material 1 so as to be visible from at least the surface side of the first base material 1. When the conventional design display is applied to the second base material 2, the display is applied to the second base material 2 so as to be visible from at least one of the front surface side and the back surface side of the second base material 2.

  The plan view shape of the first base material 1 is not particularly limited, and for example, a shape having a curve over the entire circumference such as a substantially circular shape or a substantially elliptic shape in plan view; a substantially rectangular shape, a substantially triangular shape, or a substantially hexagonal shape. A substantially polygonal shape such as, a shape combining these, and the like. The rectangular shape includes a rectangular shape and a square shape. Here, in the present specification, the “substantially” shape means a shape allowed in the technical field to which the present invention belongs. For example, “substantially” of a substantially circular shape and a substantially elliptical shape includes a shape in which a part of an arc is inflated or depressed, a shape in which a part of the arc is slightly straight or oblique, and the like. In addition, “substantially” in a substantially polygonal shape such as a substantially rectangular shape, a substantially triangular shape, or a substantially hexagonal shape is a shape in which a corner is chamfered, a shape in which a part of a side is slightly swollen or depressed, and a side is slightly Curved shapes and the like are included.

The first base material 1 has an edge Z1 on the first side in the 45 degree direction with respect to the lateral direction, an edge part Z2 on the second side that is opposite to the 45 degree direction, and an edge on the first side in the 135 degree direction with respect to the lateral direction. It is chamfered at the edge W2 on the second side which is the opposite side to W1 and 135 degrees, and preferably formed in a shape having a curve at the edges Z1, Z2, W1, and W2, more preferably Is formed in a shape having a curve over the entire circumference, such as a substantially circular shape or a substantially elliptical shape in plan view. In the example of illustration, the 1st base material 1 is formed in planar view substantially circular shape.
The magnitude | size of the 1st base material 1 is not specifically limited, It can set suitably according to a to-be-adhered body. For example, first substrate 1 ⁽ⁱⁿ a substantially circular shape in plan view, a diameter 10Mm～40mm, preferably a diameter of about 15mm~30mm) 60mm ² ~1300mm 2 is formed to the size of the.

On the back surface of the first substrate 1, an adhesive layer 31 for being attached to an adherend is laminated. Hereinafter, the pressure-sensitive adhesive layer provided on the back surface of the first base material 1 for attaching to the adherend is referred to as “first pressure-sensitive adhesive layer 31”. The 1st adhesive layer 31 is formed by providing adhesives, such as a pressure sensitive adhesive and a heat sensitive adhesive, in the back surface of the 1st base material 1. As shown in FIG. The pressure-sensitive adhesive is an adhesive having an adhesive force at room temperature and maintaining the adhesive force for a long period of time, and is widely used in conventionally known tack labels. The heat-sensitive adhesive is an adhesive that does not exhibit adhesiveness at room temperature, exhibits adhesive force when heated, and maintains the adhesive force for a long period of time. The pressure-sensitive adhesive may be transparent, translucent or non-transparent.
The 1st adhesive layer 31 should just be provided over the whole back surface of the 1st substrate 1, for example, other than the composition where the adhesive forms a layer continuously in the surface direction as shown in the figure. A configuration in which the pressure-sensitive adhesive on the back surface of the first base material 1 is innumerably scattered in a small dot shape may be employed.
When the printed layer showing the above-mentioned various indications is provided on the back surface of the first base material 1, the first pressure-sensitive adhesive layer 31 is provided on the back surface of the printed layer. In other words, the first pressure-sensitive adhesive layer 31 is provided on the outermost back surface of the first base material 1.
Although the thickness of the 1st adhesive layer 31 is not specifically limited, For example, they are 10 micrometers-30 micrometers.

On the other hand, a release layer 33 is laminated on the surface of the first substrate 1. The release layer 33 is formed by applying a release agent such as silicone to the surface of the first substrate 1. The release layer 33 preferably has a configuration in which a release agent continuously forms a layer in the surface direction as in the illustrated example. In addition, when the printing layer showing the said various display is provided in the surface of the 1st base material 1, the peeling layer 33 is provided in the surface of a printing layer. In other words, the release layer 33 is provided on the outermost surface of the first substrate 1.
Although the thickness of the peeling layer 33 is not specifically limited, For example, they are 1 micrometer-10 micrometers.

The second substrate 2 is laminated on the surface of the first substrate 1. The size of the second substrate 2 in plan view is smaller than the size of the first substrate 1 in plan view. The second base material 2 is not laminated on the entire surface of the first base material 1, and at the edge of the first base material 1, one layer portion and two layer portions are planes of the first base material 1. Alternating in the visual direction.
Specifically, the second base material 2 includes a first side edge X1 of the first base material 1 and a second side edge X2 of the first base material 1 opposite to the horizontal direction. Furthermore, it extends to the edge Y1 on the first longitudinal side of the first base material 1 and the edge Y2 on the second side which is the opposite side of the first base material 1 in the longitudinal direction. Be present.

On the other hand, the second base material 2 is an edge Z1 on the first side in the 45 degree direction with respect to the lateral direction of the first base material 1, and an edge part on the second side that is the opposite side of the first base material 1 in the 45 degree direction. Z2 is not laminated at the edge W1 on the first side in the 135 degree direction with respect to the lateral direction of the first base 1 and the edge W2 on the second side, which is the opposite side of the first base 1 in the 135 degree direction. . Hereinafter, the 45 degree direction with respect to the lateral direction and the 135 degree direction with respect to the lateral direction are simply referred to as “45 degree direction” and “135 degree direction”.
In other words, the second base material 2 includes the edge Z1 on the first side of the 45 degree direction, the edge part Z2 on the second side of the 45 degree direction, and the edge on the first side of the 135 degree direction of the surface of the first base material 1. The layers are stacked except for the portion W1 and the edge W2 on the second side in the 135 degree direction.

Here, as shown in FIG. 1, the edge X <b> 1 on the first side in the horizontal direction is a first base material intersecting with one virtual straight line (horizontal virtual line) passing through the center of gravity O of the first base material 1. Among the two edges a1 and a2, one side includes an edge a1, and the lateral second edge X2 includes the opposite edge a2.
The longitudinal first side edge Y1 passes through the center of gravity O of the first substrate 1 and intersects with another virtual straight line (vertical virtual straight line) perpendicular to the horizontal virtual line. Of the two edges b1 and b2 of the material 1, it is a part including the edge b1 on one side, and the edge Y2 on the second longitudinal side is a part including the edge b2 on the opposite side.

The edge part Z1 on the first side in the 45 degree direction has another imaginary straight line (virtual straight line in the 45 degree direction) passing through the center of gravity O of the first base material 1 and forming 45 degrees with the horizontal imaginary straight line. Of the two edges c1 and c2 of the intersecting first base material 1, it is a part including the edge c1 on one side, and the edge part Z2 on the second side in the 45 degree direction is a part including the edge c2 on the opposite side. .
The edge W1 on the first side in the 135 degree direction has another imaginary straight line (imaginary straight line in the 135 degree direction) passing through the center of gravity O of the first base material 1 and forming 135 degrees with the horizontal imaginary straight line. Of the two edges d1 and d2 of the intersecting first base material 1, it is a part including the edge d1 on one side, and the edge W2 on the second side in the 135 degree direction is a part including the edge d2 on the opposite side. .
The edges a1 to d2 of the first base material 1 where the virtual lines intersect each other are conceptually points, and the portions including the respective edges conceptually include the edges (points). It is a partial region that extends to the surface of the first substrate 1 including the edge.
The lateral first edge X1, the lateral second edge X2, the longitudinal first edge Y1, the longitudinal second edge Y2, and the 45 degree first edge. Z1, 45 degree direction second side edge Z2, 135 degree direction first side edge W1 and 135 degree direction second side edge W2 do not cross each other and are conceptually independent of each other Yes.

In the illustrated example, the second base material 2 includes an edge Z1 on the first side of the 45 degree direction of the first base material 1, an edge part Z2 on the second side of the 45 degree direction, and an edge part W1 on the first side of the 135 degree direction. And, at the edge W2 on the second side in the 135 degree direction, four edges e1, e2, e3, e4 are formed which are recessed inward from the edge of the first base material 1. The four edges e1, e2, e3, e4 of the second substrate 2 are formed in a substantially L shape in plan view. Accordingly, in the illustrated example, the edge Z1 on the first side of the first base 1 in the 45 degree direction, the edge Z2 on the second side in the 45 degree direction, the edge W1 on the first side in the 135 degree direction, and the direction in the 135 degree direction. The second side edge portion W2 is a single layer portion, and these edge portions Z1, Z2, W1, and W2 have a substantially triangular shape in plan view.
Here, the lateral length of the two-layer portion of the campaign label A is maximized between two edges a1 and a2 where one virtual straight line passing through the center of gravity O of the first base material 1 intersects. Further, the horizontal length of the two-layer portion of the campaign label A is gradually reduced toward the edge b1 or the edge b2 where another virtual line orthogonal to the horizontal virtual line intersects.

On the back surface of the second base material 2, an adhesive layer 32 for being attached to the first base material 1 is laminated. Hereinafter, the pressure-sensitive adhesive layer for attaching the second base material 2 to the first base material 1 is referred to as a “second pressure-sensitive adhesive layer 32”. The second pressure-sensitive adhesive layer 32 is formed by providing a pressure-sensitive pressure-sensitive adhesive or a heat-sensitive pressure-sensitive adhesive on the back surface of the second substrate 2. The pressure-sensitive adhesive forming the second pressure-sensitive adhesive layer 32 may be transparent, translucent, or non-transparent. However, when a campaign display is applied to the second base material 2, the display is displayed on the second base material 2. The second pressure-sensitive adhesive layer 32 is made of a transparent or semi-transparent material so that it can be viewed from the back side.
The 2nd adhesive layer 32 should just be provided over the whole back surface of the 2nd substrate 2, for example, other than the composition where the adhesive forms a layer continuously in the surface direction like illustration. The configuration may be such that the pressure-sensitive adhesive on the back surface of the second base material 2 is densely scattered in a myriad of small dot shapes.
When the printed layer showing the above various indications is provided on the back surface of the second base material 2, the second pressure-sensitive adhesive layer 32 is provided on the back surface of the printed layer. In other words, the second pressure-sensitive adhesive layer 32 is provided on the rearmost surface of the second base material 2.
Although the thickness of the 2nd adhesive layer 32 is not specifically limited, For example, they are 10 micrometers-30 micrometers.
Since the release layer 33 is provided on the surface of the first substrate 1, the second substrate 2 laminated on the release layer 33 through the second pressure-sensitive adhesive layer 32 is formed on the first substrate 1. On the other hand, it is releasably bonded. Note that “peelable” means that it can be peeled off manually.

<Continuous label>
The campaign label A may be provided in the form of one sheet at a time, but is usually provided in the form of a label continuous body B in which a plurality of the campaign labels A are pasted on the separator 5.
7 and 8 show the label continuum B. FIG.
The label continuum B includes the campaign label A and a separator 5 having a release surface.
The separator 5 has a band shape (elongated rectangular shape) in plan view. The surface of the separator 5 is a release surface. The release surface is constituted by the surface of the release layer laminated on the surface of the base material constituting the separator 5. The release layer (not shown) is formed by applying a release agent as exemplified in the campaign label A to the surface of the separator substrate. The separator substrate is formed from a flexible sheet material, and for example, the above-described paper, synthetic paper, synthetic resin film, and the like can be used.

The campaign label A is affixed so that the back surface of the 1st adhesive layer 31 (not shown in FIG.7 and FIG.8) can be peeled to the peeling surface. A plurality of the campaign labels A are affixed side by side at intervals in the longitudinal direction of the separator 5. In addition, it is not restricted to the case where it sticks at intervals, The some campaign label A may be stuck so that the edge of the adjacent campaign label A may contact | connect.
Further, in the illustrated example, the plurality of campaign labels A are pasted in one row in the short direction of the separator 5 and arranged in the longitudinal direction. They may be affixed side by side in the longitudinal direction (not shown).
The direction of the campaign label A is not particularly limited, but it is preferable that the campaign label A is attached with the horizontal direction or the vertical direction being substantially parallel to the longitudinal direction of the separator 5. In the illustrated example, a plurality of campaign labels A are affixed side by side on the release surface of the separator 5 with the lateral direction of the first substrate 1 being substantially parallel to the longitudinal direction of the separator 5.
In addition, as shown in FIG. 7, the label continuous body B is normally used for storage and transportation in a state of being wound in a roll shape, and is drawn out in the longitudinal direction at the time of use.

<Production method of campaign label and label continuum>
The campaign label A and the label continuous body B can be manufactured as follows, for example.
As shown to Fig.9 (a), the strip | belt-shaped laminated body 6 which laminated | stacked the 1st base material original fabric 11 and the 2nd base material original fabric 21 on the mold release surface of the separator 5 is prepared. In addition, a printing layer, an adhesive layer, a peeling layer, etc. are not illustrated.
The first base material 11 and the second base material 21 are formed in substantially the same band shape as in the plane view of the separator 5. The above-mentioned first pressure-sensitive adhesive layer 31 is provided on the back surface of the first base material 11, and a release layer 33 is provided on the surface of the first base material 11. The second adhesive layer 32 described above is provided on the back surface of the second base material 21. Accordingly, the first base material 11 is detachably affixed on the separator 5, and the second base material 21 is detachably affixed on the first base material 11.
The first base material 11 and the second base material 21 are materials for forming the first base material 1 and the second base material 2 of the campaign label A. Various displays corresponding to one campaign label A are repeatedly printed on the first base material 11 and the second base material 21 at predetermined intervals in the longitudinal direction.

Next, as shown in FIG. 4B, the first cut lines 71 are formed only in the second base material 21 of the strip-shaped laminate 6. The first cut line 71 is a cut that penetrates the front and back surfaces of the second base material 21, and the second base material 21 is divided at the first cut line 71. A plurality of first cut lines 71 are formed at predetermined intervals in the longitudinal direction.
Each first cut line 71 includes four edge cuts 711 having the same shape (for example, substantially L shape) as the four edges e1, e2, e3, e4 of the second base member 2, and the outside of the edge cut cuts 711. An extension cut 712 extending outward from the end. The first cut lines 71 are formed by connecting the outer ends of the adjacent extended cuts 712 to form a closed ring.

  As shown in FIG. 3C, a region 28 surrounded by the first cut line 71 (hereinafter, a region surrounded by the cut line in the second base material 21 is referred to as an “inner region 28”). The second base material 21 is peeled off from the first base material 11 and removed. In addition, in the figure (b), the area | region which removes among the 2nd base material original fabric 21 is shaded.

Next, as shown in FIG. 10A, the inner region 28 remaining on the first base material 11 and the first base material 11 have the same peripheral shape as the first base material 1. A second cut line 72 having a shape (for example, a substantially circular shape) is formed. The second cut lines 72 are formed so as to intersect the outer ends of all the edge cuts 711 of the first cut lines 71. Accordingly, the inner region 28 is divided into a region 29 surrounded by the extended cut 712 and the second cut line 72, and a region other than that.
In FIG. 6A, a region 29 surrounded by the extended cut 712 and the second cut line 72 in the inner region 28 is shaded.

Finally, as shown in FIG. 4B, the first base material 11 is peeled from the separator 5 and removed except for the region surrounded by the second cut line 72.
Since the area 29 surrounded by the extended cut line 712 and the second cut line 72 is affixed to the area to be removed of the first base material 11, the area 29 is also the first base. It is removed together with the removal of the raw material 11.
In this way, a continuous label body B in which a plurality of campaign labels A are pasted on the separator 5 as shown in FIG. 8 is obtained.

<Use of campaign labels>
The campaign label A is used by being attached to the adherend surface of the adherend.
The adherend refers to an object to which the campaign label A is attached, and the adherend surface refers to the surface to which the campaign label A is attached.
The adherend is not particularly limited, and typically includes various types of containers such as cup-type containers, bottle-type containers containing beverages, containers containing cosmetics, containers containing seasonings and foods, and the like. Illustrated. However, the adherend is not limited to a container in which the contents are stored, and may be a product such as a machine part.
The adherend surface of the adherend may be flat, square, or curved. Further, the adherend surface may have fine unevenness that cannot be confirmed visually and tactilely, or may have small unevenness that cannot be visually confirmed but can be confirmed by tactile sense, or You may have a large unevenness | corrugation which can be confirmed visually and tactilely.

The campaign label A may be attached to the adherend manually, but it is preferably mechanically performed because it can be applied continuously and efficiently.
In the case of performing mechanically, a labeling device (device for attaching a label to an adherend) is used.
For example, the label continuum B of the present invention is loaded into a labeling device, the label continuum B is sent in the longitudinal direction, and the separator 5 of the label continuum B is placed on the back surface at the peel portion of the labeling device. The campaign label A is peeled off from the surface of the separator 5 by being bent so as to be inclined, and the campaign label A is affixed to the adherends sequentially fed.
Specifically, as shown in FIG. 11, the label continuous body B is conveyed in the longitudinal direction with the first side in the longitudinal direction of the label continuous body B (the first side in the lateral direction of the campaign label A) as the head. The label continuum B wound around the roll as described above is pulled out, and the label continuum B is conveyed to the downstream side of the line of the labeling device with the first side in the longitudinal direction as the head.

The label continuum B is sent to the peel part 8 of the labeling device. The peel part 8 is arranged in the middle of the conveyance of the label continuous body B.
The peel portion 8 is, for example, a plate-like body formed in a triangular shape when viewed from the side. The surface of the peel part 8 is flat, and the tip part 8a of the peel part 8 may be sharp, but is preferably formed in an arc shape as shown.
The label continuous body B is conveyed along the surface of the peel portion 8 with the back surface of the separator 5 facing the surface of the peel portion 8, and only the separator 5 is peeled at the tip portion 8 a of the peel portion 8. To the back side. The separator 5 is bent so as to be inclined with respect to the back surface of the separator 5 according to the angle of the tip 8 a of the peel part 8.
When the separator 5 is bent at the tip end portion 8 a of the peel portion 8, the edge of the campaign label A attached on the separator 5 is peeled off from the separator 5, and further, the entire campaign label A is peeled off from the separator 5.
Particularly, since the campaign label A has a two-layer edge portion X1 on the first side in the lateral direction, the rigidity is large in that portion, and when the separator 5 is bent at the peel portion 8, the campaign label A is separated into the separator. It is difficult to follow the curve 5 and the campaign label A is surely peeled off from the separator 5.
In addition, the separator 5 after peeling the campaign label A is wound up by a collection roll (not shown).

By attaching the peeled campaign label A to the adherend surface of the adherend via the first pressure-sensitive adhesive layer 31, a package C as shown in FIGS. 12 and 13 is obtained. The campaign label A is preferably affixed so that the two-layer portion such as the edge portion X1 on the first side in the horizontal direction first comes into contact with the adherend.
The package C includes a container 9 (adhered body) having a body portion 91 and a cap portion 92, and a campaign label A attached to the body portion 91 of the container 9 via the first adhesive layer 31. Have. The trunk 91 has a curved surface, and the campaign label A is affixed to the curved surface.
The direction of application of the campaign label A to the curved surface is not particularly limited. For example, the campaign label A may be attached so that the lateral direction of the campaign label A is the circumferential direction of the curved surface, as shown in the example, and although not particularly illustrated, the vertical direction, 45 degree direction, or 135 degree direction of the campaign label A is curved. You may affix so that it may become the circumferential direction.

The campaign label A according to the present invention includes an edge Z1 on the first side of the 45 degree direction of the first base material 1, an edge Z2 on the second side of the 45 degree direction, an edge W1 on the first side of the 135 degree direction, and 135. The edge portion W2 on the second side in the direction of direction is a single layer portion, and since the rigidity is small and soft at those edge portions, it can be effectively peeled off from the edge of the label over time after being attached to the adherend. Can be prevented.
In addition, since the campaign label A has a two-layer portion of the edge portion X1 on the first side in the horizontal direction and the edge portion X2 on the second side in the horizontal direction, and the rigidity is large at the edge portion, as described above, from the separator 5 It can be reliably peeled off, and it can be prevented that wrinkles or the like are generated when the campaign label A is applied to the adherend, and can be attached to the adherend neatly.

  The present invention is not limited to the first embodiment, and can be appropriately changed in design. Hereinafter, although other embodiment of this invention is described, about the structure similar to the said 1st Embodiment, description is abbreviate | omitted and a term and a code | symbol may be used.

[Second Embodiment]
In the first embodiment, the entire second base material 2 is detachably bonded to the first base material 1, but strongly adheres to the first base material 1 in a part of the second base material 2. May be.
For example, as shown in FIG. 14 and FIG. 15, the second base material 2 includes the first base material at the portion 27 of the lateral first edge portion X1 and the portion 2 of the lateral second side edge portion X2. 1 may be strongly bonded. In FIG. 14, in order to easily show the strongly bonded portion 27, dense vertical lines are added to the portion.

As shown in FIG. 15, as a method of strongly bonding partly as described above, a non-processed part is provided in a part of the release layer 33. The non-processed part is a part that does not form a release layer. In the non-processed part, the second pressure-sensitive adhesive layer 32 directly adheres to the surface of the first base material 1, so that the part 27 strongly adheres to the non-processed part. .
In this way, the second base material 2 is strongly adhered to the first base material 1 at the relatively small portion 27, so that the second base material 2 is inadvertently damaged during storage and transportation of the campaign label A. Can be prevented. In addition, since the strongly bonded portion 27 is relatively small, there is no problem for the consumer to hit the second base material 2 in order to view the campaign display.
Further, for example, a non-processed portion may be provided in the edge Y1 on the first longitudinal side of the first base material 1 so that the second base material 2 can be spread from the edge Y2 side on the second longitudinal side.

[Third Embodiment]
In the first embodiment, the first base material 1 has a 45-degree direction first side edge Z1, a 45-degree direction second side edge Z2, a 135-degree direction first side edge W1, and a 135-degree direction. Although the edge W2 on the second side in the direction is a single layer portion, the edge Y1 on the first side in the vertical direction may be a single layer portion or the first side in the vertical direction. The edge portion Y1 and the edge portion Y2 on the second side in the vertical direction may also be a single layer portion.

[Fourth Embodiment]
In the first embodiment, by providing a release layer on the outermost surface of the first substrate 1 and providing a second pressure-sensitive adhesive layer 32 on the outermost surface of the second substrate 2, the second substrate 2 is a first base. For example, the second adhesive layer 32 may be provided on the outermost surface of the first base material 1, and the release layer may be provided on the outermost back surface of the second base material 2. In this case as well, the second substrate 2 can be laminated in a peelable manner.

A Campaign label B Label continuous body 1 1st base material 2 2nd base material X1 Edge part of the horizontal direction 1st side X2 Edge part of the horizontal direction 2nd side Y1 Edge part of the vertical direction 1st side Y2 Vertical direction 2nd side Edge Z1 45 degree direction first side edge Z2 45 degree direction second side edge W1 135 degree direction first side edge W2 135 degree direction second side edge 5 Separator

Claims (3)

A first substrate having a pressure-sensitive adhesive layer laminated on the back surface, and a second substrate laminated in a peelable manner on the surface of the first substrate;
The second base material extends to a lateral first side edge of the first base and a second lateral edge opposite to the first base in the lateral direction;
45 degree direction first side edge with respect to the transverse direction of the first base material, second side edge part opposite to the 45 degree direction of the first base material, 135 degree direction with respect to the lateral direction of the first base material The campaign label in which the second base material is not laminated on the first side edge part and the second side edge part opposite to the 135 degree direction of the first base material.   The second base material further includes at least one edge of a first side edge part of the first base material and a second side edge part opposite to the first base material in the vertical direction. The campaign label according to claim 1, which is extended to a part. The campaign label according to claim 1 or 2, and a strip-shaped separator having a release surface,
A label continuum in which the back surface of the first substrate of the campaign label is detachably attached to the release surface of the separator, with the lateral direction of the first substrate being the longitudinal direction of the separator.

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