JP2007147902A - Campaign label - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a campaign label which is prevented from bending or coming off while transporting a vessel or the like, and is easily peeled off from the vessel when necessary. <P>SOLUTION: The campaign label is stuck to a vessel 10 wherein a constricted part 12 shaped like a tapering cylinder is formed in an upper part of a cylindrical body 11, and includes: a sticking piece having an adhesive face provided on a rear side thereof; and a tab piece 3 extended from the sticking piece 2. The label also has a partial adhesive part connecting with the adhesive face of the sticking piece 2, provided in at least one of both side end parts of the rear side of the tab piece 3. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a campaign label attached to a beverage container or the like and used as an application ticket for a lottery or a prize.

2. Description of the Related Art Conventionally, campaign labels used as application tickets for lotteries and giveaways have been used for various product containers such as beverage containers and food containers in order to promote sales of products.
In general, a campaign label is printed with a display regarding a prize application qualification such as a lottery or a prize application ticket on the front side of a label base formed in a rectangular shape, for example, and is attached to a container on the back side of the base. For this reason, the adhesive surface is provided.
The campaign label is used by being affixed to the body of the container through an adhesive surface, and the user peels off the campaign label from the container and affixes it to a postcard or the like to apply for a prize.
However, such a campaign label has a problem that it is difficult to peel off the label because the entire label is attached to the container via the adhesive surface.
Further, when peeling off, since a crease is attached to the corner portion of the label, even if it is affixed to a postcard, there is a possibility that it will fall from the corner portion and peel off from the postcard.

In order to solve the above problems, for example, the label base material is divided into a sticking piece to be attached to the container and a non-adhesive knob piece to the container. It is conceivable to use a campaign label provided with an adhesive surface for this purpose.
The campaign label can be distributed as a container with a campaign label by, for example, attaching the sticking piece to the container body through the adhesive surface while aligning the position so that the knob protrudes above the container body. Provided.
Since the tab of the campaign label is non-adhesive and protrudes above the container body, the user can easily peel off the label by holding the tab, and display a display regarding the prize application qualification. You can apply for the sweepstakes by pasting the pasted piece on the postcard.

  However, in the container with the campaign label, since the tab of the campaign label protrudes above the container body and the label is flexible, the tab is in an unstable state. Therefore, when transporting a plurality of labeled containers continuously or arranging a plurality of labeled containers in a box, etc., the side ends of the tabs of adjacent containers interfere with each other, and the labels bend or drop off. There is a fear.

  Accordingly, an object of the present invention is to provide a campaign label that can prevent the label from being bent or dropped when the container is transported, and can be easily peeled off when necessary.

  As a means for solving the above-mentioned problems, the present invention is such that an inclined cylindrical reduced diameter portion having a gradually decreasing diameter is attached to a container formed above a cylindrical body portion, and the label has an adhesive surface on the back surface. A sticking piece provided, and a knob piece extending from the sticking piece, and at least one side end of both sides of the back of the knob piece is partially adhered continuously to the adhesive surface of the sticking piece. Provide a campaign label with a department.

The campaign label is used by sticking the adhesive surface of the sticking piece to the container body so that the boundary part between the sticking piece and the picking piece substantially coincides with the boundary part between the body part and the reduced diameter part of the container.
By this sticking, the whole sticking piece of the campaign label is adhered to the outer surface of the container body portion, while the knob piece is opposed to the reduced diameter portion of the inclined cylindrical shape having a smaller diameter than the body portion. Since the adhesive part of the sticking piece is provided on both side edges of this knob piece, the partial adhesive part is provided on the both sides of the sticking piece. And is adhered to the outer surface of the reduced diameter portion of the container.
In this way, by adhering the bases of the both side end portions of the knob piece to the inclined container reduced diameter portion located on the inner side of the outer diameter extension line of the trunk portion, It will be in the state curved inward.
Therefore, when carrying a container with a campaign label etc., it can prevent that the side edge part of the picking piece of an adjacent container mutually interferes.
On the other hand, since the knob has no adhesiveness in a region other than the partially bonded portion, it does not adhere to the reduced diameter portion of the container in that region, and a gap is secured between the knob and the reduced diameter portion of the container.
Therefore, the user can easily pick the tab and easily peel off the campaign label from the container.

Furthermore, in a preferred aspect of the present invention, there is provided the campaign label in which a cutting means is provided at the boundary between the sticking piece and the picking piece.
Such a campaign label can be easily divided into a sticking piece and a picking piece using a cutting means.
Therefore, after the user peels off the campaign label, the user can easily divide the sticking piece having the adhesive surface and the picking piece having the most non-adhesive area, and reattach only the adhesive piece having the adhesive surface to the postcard. If only the sticking piece is reattached to the postcard in this way, the edge of the sticking piece is hardly rolled up, and there is no possibility that the sticking piece is peeled off from the prize application postcard.

Further, in a preferred aspect of the present invention, the cutting means comprises a perforation in which cuts and non-cuts are alternately formed, and the perforations are formed so that the non-cuts are located on both side edges of the label. Provide the above campaign label.
The campaign label employs a perforation as a cutting means, but the perforation is formed so that non-cuts are located on both side edges of the label. Does not have a notch.
Therefore, when a container with a campaign label is transported or the like, the label can be prevented from being broken even if adjacent tabs of the label come into contact.
Moreover, when picking a pick piece and peeling a campaign label from a container, the situation where it cuts from a perforation and only a pick piece can be taken can be prevented.

The campaign label of the present invention is used by being attached to a container, and can be easily peeled off from the container using a knob when necessary. Furthermore, the campaign label of the present invention can prevent bending or dropping when it is attached to a container and transported.
In particular, campaign labels with perforations formed so that there are no cuts on both side edges of the label can prevent the label from being broken during transportation, and the label can be securely peeled off by picking the tab. Can do.
Further, the campaign label provided with the cutting means can be easily separated from the sticking piece and the picking piece after peeling from the container.

Hereinafter, the present invention will be specifically described with reference to the drawings.
In FIG. 1 and FIG. 2, reference numeral 1 denotes a campaign label including a sticking piece 2 and a knob 3 formed integrally with the sticking piece 2 and extending from the sticking piece 2.
On the back surface of the sticking piece 2 of the campaign label 1, an adhesive surface 21 for adhering to the container body is provided. Furthermore, partial adhesive portions 31 that are continuous with the adhesive surface 21 of the sticking piece 2 are provided at both side ends of the back surface of the pick piece 3 of the campaign label 1.
The campaign label 1 is used by being affixed to a container 10 having a cylindrical body portion 11 and an inclined cylindrical reduced diameter portion 12 formed above the body portion. In the container 10, an inclined cylindrical reduced diameter portion 12 having a gradually decreasing diameter is formed above the cylindrical body portion 11, so that the outer surface of the reduced diameter portion 12 is an inner side of the outer extension line of the body portion 11. Is located.
As such a container 10, for example, as shown in FIG. 3A, a metal can (eg, steel, aluminum, etc.) filled with beer or juice, as shown in FIG. Typical examples include metal, synthetic resin (for example, polyethylene terephthalate, high density polyethylene, etc.), glass bottles, and the like.

Next, the sticking piece 2 and the picking piece 3 are formed by a single label base material 5.
The shape of the label substrate 5 is appropriately determined in consideration of the design of the campaign label 1 and the like, and for example, is formed in a rectangular shape with rounded corners. When the label base material 5 formed in the rectangular shape is used, the sticking piece 2 and the knob piece 3 are formed to have the same width.
Although the size of the label base material 5 is not particularly limited, the sticking piece 2 can be formed to such an extent that a design printing display relating to a prize application qualification, which will be described later, can be formed, and the picking piece 3 is formed to the extent that it can be picked by hand The thing of the magnitude | size (For example, in the case of the container for drinks, the horizontal direction (width) is 10-25 mm and the vertical direction (height) is preferable about 15-30 mm.) Is used.
In addition, although the sticking piece 2 and the knob | pick piece 3 are divided by providing the adhesive surface 21 in the predetermined area | region of the back surface of the label base material 5, the up-and-down length of this knob | pick piece 3 is the reduced diameter part of the container 10. The sticking piece 2 and the knob piece 3 are partitioned so that the length is 12 or less.

  The label substrate 5 is not particularly limited as long as it has self-supporting properties, and a known film (generally called a sheet is also synonymous) can be used. Examples of the substrate 5 include paper, synthetic paper (for example, polyester synthetic paper, polyolefin synthetic paper, etc.), polyester films such as polyethylene terephthalate, olefin films such as polypropylene and propylene-ethylene copolymers, and polystyrene. Examples thereof include a single layer such as a synthetic resin film such as a film, a film subjected to metal deposition, or a laminate thereof. The base material 5 may be transparent, translucent, or non-transparent. The thickness of the base material 5 can be appropriately selected within a range that does not impair the strength, the labeling workability, etc. Moreover, in order to improve printability etc., the surface or the back surface of the base material 5 may be subjected to conventional surface treatment such as corona discharge treatment, plasma treatment, flame treatment, and acid treatment.

Design printing is performed on the surface of the label substrate 5 (not shown).
In addition, when the label base material 5 is transparent or translucent, a design display can also be provided on the back surface of the label base material 5. Design printing can also be applied to both sides of the label substrate 5.
Design printing is provided in single color or multicolor printing by gravure printing, flexographic printing, letterpress printing, or the like.
The display contents of the design printing are not particularly limited, but in the campaign label 1 of the present invention used for merchandise sales promotion, the lottery and prize points are placed in the area of the label base 5 constituting the sticking piece 2. In addition to the display related to the prize application qualification such as the application ID, a general display such as an explanation of the prize application method, a provider name, and a trademark is printed as necessary. On the other hand, in the area constituting the knob 3, in addition to a display regarding the usage method of the knob 3 such as “Please remove from here”, if necessary, description of the prize application method, provider name, trademark, etc. The general display is printed as appropriate.

On the back surface of the label base material 5, the entire area constituting the sticking piece 2 is provided with an adhesive surface 21 where the adhesive is exposed. On the other hand, on the back surface of the label base material 5, partial adhesive portions 31 where the adhesive is exposed are provided continuously on both side end portions of the back surface of the region constituting the knob piece 3. In addition, the region other than the partial adhesive portion 31 is a non-adhesive surface 32.
That is, of the back surface of the knob piece 3, the partial adhesive portion 31 is provided at the base of the both side end portions of the knob piece 3 (near the boundary with the sticking piece 2 of both side edge portions), and among the back surface of the knob piece 3 A non-adhesive surface 32 is formed in the entire central portion (excluding the base portions at both end portions).
It should be noted that the partial adhesive portion 31 is continuously provided on the adhesive surface 21 as long as it is substantially continuous, and has a portion that is not slightly continuous (between the partial adhesive portion 31 and the adhesive surface 21. It includes the state of having a slightly non-bonded part.
The partial adhesive portion 31 is provided including the side edge of the knob piece 3 and extends upward from the upper edge side portion of the adhesive surface 21 of the sticking piece 2. The planar shape of the partial adhesion part 31 is formed in the triangle shape which makes the side edge of the knob piece 3 one side, for example.

The pressure-sensitive adhesive surface 21 of the sticking piece 2 and the partial pressure-sensitive adhesive portion 31 of the knob piece 3 are provided with a pressure-sensitive adhesive layer 6 on the entire back surface of the label substrate 5 to provide a pressure-sensitive adhesive layer 6 (the pressure-sensitive adhesive is solid). The term “coating” means to include a configuration in which the adhesive is applied over substantially the whole, such as a lattice or innumerable dots, and the adhesive surface 21 and portions of the adhesive layer 6. It is formed by providing the non-adhesive layer 7 in a region other than the corresponding region of the adhesive portion 31.
The pressure-sensitive adhesive used for the pressure-sensitive adhesive layer 6 is not particularly limited as long as the pressure-sensitive adhesive can be attached to the container 10 and can be peeled by hand. For example, an acrylic pressure-sensitive adhesive, a rubber pressure-sensitive adhesive, etc. A conventional pressure-sensitive adhesive can be used. The thickness of the pressure-sensitive adhesive layer 6 can be appropriately set in consideration of adhesiveness and the like, but is generally 5 to 100 μm, preferably about 10 to 30 μm.

The non-adhesive layer 7 is not particularly limited as long as it can conceal the adhesive force of the pressure-sensitive adhesive, and is provided, for example, by applying ultraviolet curable ink or the like. The coating method is easily performed by a known printing method such as letterpress printing, flexographic printing, gravure printing, or screen printing.
Note that the non-adhesive layer 7 can be provided by laminating and bonding a sheet material such as a synthetic resin film, for example, instead of the non-adhesion treatment by coating with ultraviolet curable ink or the like.

Further, a perforation 8 is formed on the label base material 5 as a cutting means at the boundary portion between the sticking piece 2 and the knob piece 3.
The perforation 8 has a configuration in which cuts 81 and non-cuts 82 are alternately formed. The cut 81 may be an elongated linear cut line as shown in the figure, or a substantially circular hole or the like, although not particularly shown. But you can.
The perforation 8 is formed substantially linearly in the width direction of the label substrate 5 substantially along the upper edge of the adhesive surface 21. Moreover, the perforation 8 is intentionally formed so that the non-cut line 82 is located on both side edges 5 a of the label base 5 as shown in FIG.

The campaign label 1 is attached to a container 10 in which an inclined cylindrical reduced-diameter portion 12 having a gradually decreasing diameter is formed above the cylindrical body portion 11.
Specifically, as shown in FIG. 4, the campaign label 1 has a boundary portion (perforation 8 in the above example) between the sticking piece 2 and the picking piece 3, and the body portion 11 and the reduced diameter portion 12 of the container 10. The adhesive surface 21 of the sticking piece 2 is stuck on the container body 11 so as to substantially coincide with the boundary portion. As will be described later, the campaign label-equipped container 15 is continuously manufactured by a labeling device, and is flowed to a conveyance line, and a plurality of containers are packed in a box.

As shown in FIG. 4, the campaign label-attached container 15 is a knob formed integrally with the sticking piece 2 while the adhesive surface 21 of the sticking piece 2 of the campaign label 1 is adhered to the outer surface of the container body 11. The piece 3 protrudes above the container body 11 and opposes the inclined cylindrical reduced diameter portion 12 having a smaller diameter than the body 11.
And since the partial adhesive part 31 is provided in the both-sides edge part of this pick piece 3 continuously to the adhesive surface 21 of the sticking piece 2, the base of the both-ends part of the knob part 3 is the partial adhesion part 31. Is partially bonded to the outer surface of the container diameter-reduced portion 12.
The bases at both end portions of the knob 3 are partially bonded to the inclined container reduced diameter portion 12, and the outer surface of the inclined container reduced diameter portion 12 is located on the inner side of the outer extension line of the container body 11. Therefore, both end portions of the tab 3 of the campaign label 1 are curved inwardly (toward the container reduced diameter portion 12 side).
Therefore, when the container 15 with the campaign label is conveyed, the campaign label 1 can be prevented from curving outward, and the side edges of the tabs 3 of adjacent containers can be prevented from interfering with each other, and the campaign label 1 can be damaged. And prevent falling out.
The campaign label 1 formed so that the top and bottom length of the knob 3 is less than or equal to the vertical length of the reduced diameter portion 12 of the container 10 does not protrude from the top of the container 10 at the upper end of the knob 3. Can be pasted.

Further, since the perforation 8 provided to divide the sticking piece 2 and the knob piece 3 is formed so that the non-cuts 82 are located on both side edges 5a of the label base material 5, It does not have the notch used as a break starting point in a both-sides edge.
Accordingly, even when the container 15 with the campaign label is transported, even if the tab 3 of the label 1 of the adjacent container comes into contact, the campaign label 1 can be prevented from being broken.
Further, when the tab 3 is picked and the campaign label 1 is peeled off from the container 10, it is possible to prevent a situation in which only the tab 3 is cut off from the perforation 8.

On the other hand, in the container 15 with the campaign label, since the entire center part of the back surface of the knob 3 is a non-adhesive surface 32, the entire center part of the knob 3 is bonded to the reduced diameter part 12 of the container. Without this, a gap is secured between the knob 3 and the reduced diameter portion 12 of the container.
Therefore, the user who has obtained the container 15 with the campaign label can easily pick the tab 3 and easily peel off the campaign label 1 from the container 10.
After the campaign label 1 is peeled off, if the perforation 8 is used, the sticking piece 2 and the picking piece 3 can be easily divided, so that the user can only post the sticking piece 2 having the adhesive surface 21 on the entire back surface. Can be reapplied.
Since the campaign label 1 of the present invention is provided with the knob 3, when the handle 10 is peeled off from the container 10, the sticker 2 does not have a fold even if the knob 3 has a fold. Can be peeled off. Therefore, the sticking piece 2 can be securely attached to the postcard.
If only the sticking piece 2 is attached again to the postcard in this way, the sticking piece 2 is not likely to be peeled off from the prize application postcard and can be surely mailed to the prize provider.

The campaign label 1 is usually provided by being temporarily attached to a long release sheet at a predetermined interval.
The plurality of campaign labels 1 temporarily attached to the release paper are loaded into a labeling device for use in mechanical attachment. In the labeling apparatus, the operation of sticking the campaign label 1 to the container 10 while peeling the campaign label 1 from the release paper is continuously performed.
Since the campaign label 1 is provided with the partial adhesive portions 31 at both end portions of the back surface of the knob 3, compared to the case where the entire back surface of the knob 3 is a non-adhesive surface. 3 is difficult to peel inadvertently from the release paper. Accordingly, when the label sticking operation is performed by the labeling device, the campaign label 1 can be prevented from falling off or being locally bent in the labeling device, and the occurrence of sticking mistakes can be suppressed.

Next, the modification of the said embodiment is shown. However, a different part from the said embodiment is mainly demonstrated, the description is abbreviate | omitted about the same structure, and a term and a figure number may be used.
In the campaign label 1, a rectangular tab 3 is extended from the sticking piece 2. For example, as shown in FIG. May be extended.
Further, the shape of the sticking piece 2 is not particularly limited. For example, as shown in FIG. 5B, the sticking piece 2 may be formed in a trapezoidal shape, and although not shown in the drawings, the sticking piece 2 It may be formed in an appropriate shape such as an inverted triangular shape or a home base shape.

  Furthermore, the above-mentioned campaign label 1 has a pick piece 3 formed in the same width as the sticking piece 2. For example, as shown in FIG. The piece 3 may be extended, or, as shown in FIG. 5B, the knob 3 having a width narrower than that of the sticking piece 2 is extended at the center of the sticking piece 2 in the width direction. Also good.

In addition, the campaign label 1 is provided with partial adhesion portions 31 at both end portions of the knob piece 3, but as shown in FIG. The aspect in which 31 is provided may be sufficient.
Further, the campaign label 1 has a perforation 8 (cutting means) formed along the upper edge of the adhesive surface 21. For example, as shown in FIG. It may be located below the edge and formed in the width direction.
The cutting means is preferably a perforation 8 because it is easy to divide. For example, a half-cut line cut in the thickness direction of the label substrate 5 can be used as the cutting means. Further, as shown in FIG. 6A, it may be a campaign label 1 having no cutting means.

The campaign label 1 has a non-adhesive surface 32 formed by providing a pressure-sensitive adhesive layer 6 on the entire back surface of the label substrate 5 and providing a non-adhesive layer 7 for concealing the pressure-sensitive adhesive layer 6 in a predetermined area. However, for example, the adhesive surface 21, the partial adhesive portion 31, and the adhesive surface 21 can be formed by applying the adhesive in a solid shape only to the corresponding area where the adhesive surface 21 and the partial adhesive portion 31 are formed on the back surface of the label substrate 5. A non-adhesive surface 32 may be formed.
Furthermore, a separate peelable label that can be peeled and peeled may be attached to the campaign label 1. For example, by sticking the release label on the surface of the sticking piece 2 so as to be peelable, the display relating to the prize application qualification printed on the sticking piece 2 can be concealed.

(A) is the top view which looked at the campaign label of this invention from the surface side, (b) is the rear view seen from the back side. For the sake of convenience, the pressure-sensitive adhesive surface and the partial pressure-sensitive adhesive portion are indicated by light ink painting and the non-adhesive surface is indicated by shading (the same applies to FIGS. 4 to 7). (A) is the longitudinal cross-sectional view cut | disconnected by the AA line | wire of FIG. 1, (b) is the cross-sectional view cut | disconnected by the BB, (c) is the enlarged view of the circle enclosure C part. (A) And (b) is a front view which shows the container in which the campaign label of this invention is affixed. (A) is a front view of a container with a campaign label, (b) is the left side view. (A) And (b) is the rear view which looked at the campaign label which concerns on a modification from the back surface side. (A) And (b) is the rear view which looked at the campaign label which concerns on a modification from the back surface side. The rear view which looked at the campaign label which concerns on a modification from the back side.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Campaign label, 2 ... Sticking piece, 21 ... Adhesive surface, 3 ... Picking piece, 31 ... Partial adhesion part, 32 ... Non-adhesion surface, 5 ... Label base material, 5a ... Side edge of label base material, 6 ... Adhesion Agent layer, 7 ... non-adhesive layer, 8 ... perforation, 81 ... cut, 82 ... non-cut, 10 ... container, 11 ... container body, 12 ... container reduced diameter part, 15 ... container with campaign label

Claims (3)

An inclined cylindrical reduced diameter portion that gradually becomes a small diameter is a label that is affixed to a container formed above the cylindrical body,
The label includes a sticking piece having an adhesive surface on the back surface, and a knob piece extending from the sticking piece. A campaign label characterized in that a partial adhesive portion is continuously provided on the adhesive surface.   The campaign label according to claim 1, wherein a cutting means is provided at a boundary between the sticking piece and the picking piece. The campaign label according to claim 2, wherein the cutting means includes perforations in which cuts and non-cuts are alternately formed, and the perforations are formed so that the non-cuts are located on both side edges of the label.

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