JP6505615B2 - INFORMATION MANAGEMENT DEVICE AND INFORMATION MANAGEMENT METHOD - Google Patents

Description

  The present invention relates to technology for managing information of users and the like.

  Conventionally, when distributing information such as coupons and notices to users who use stores, the sales clerk narrows down users who should distribute electronic coupons using attribute information such as the user's gender, age, birth month, etc. To distribute information such as coupons and notifications to the narrowed down users. Patent Document 1 also describes that coupon service information of a store is distributed only to a community site having a member that matches the feature of the store based on a keyword representing the feature of the store that provides the coupon service. .

JP, 2009-217743, A

  However, in the prior art, if the store clerk can narrow down users to whom coupons should be delivered effectively by narrowing down users based on what attribute, there are often neither knowledge nor experience. It is difficult to effectively narrow down users who should deliver coupons. In addition, the invention described in Patent Document 1 focuses on acquiring new customers, and it is difficult to utilize them for existing customers.

  On the other hand, the invention according to the predetermined embodiment of the present invention is to provide an information management technique for supporting extraction of a distribution target person by analyzing the user based on the purchase history of the user. .

  An information management apparatus according to a predetermined embodiment of the present invention records history information including a user ID for identifying a user, information on a date when a customer visits a store, and information on the amount of money purchased by the user at the store And a collection means for collecting history information from the shop terminal used by the store or the user terminal used by the user and storing the information in the history recording means, and the shop in response to the request from the shop terminal The history information in the store corresponding to the terminal is extracted from the history storage means, the user who has visited the store in a predetermined period is divided into a plurality of groups, and the plurality of groups are displayed on the store terminal in a distinguishable manner Distributing predetermined data to users belonging to the selected group in response to analysis means for selecting one group by the shop terminal Includes a distribution means that, a.

  The collection means includes acquiring the user ID included in the history information based on the user's name, telephone number or login ID acquired when the user made a reservation for the store. Further, the collection means includes acquiring the user ID included in the history information from the user terminal that has received the beacon transmitted from the transmitter installed in the store. Furthermore, the collection means includes acquiring the user ID included in the history information by reading the user ID from the image displayed on the user terminal. As a result, it becomes possible to record the purchase information of the user in association with the user ID.

  The analysis means includes dividing the users into a plurality of groups based on the number of visits to the store and the cumulative purchase price in a predetermined period, and information on the latest visit date or purchase date, collected for each user. This makes it possible to narrow down users more effectively.

  In addition, the information management method according to a predetermined embodiment of the present invention includes history information including a user ID for identifying a user, information on a date when a customer visits a store, and information on the amount of money purchased by the user at the store A method implemented in a processor of a computer that can use a history database for recording the history information, and collecting history information from a shop terminal used in a store or a user terminal used by a user, and storing it in the history recording means In response to the request from the store terminal, the history information in the store corresponding to the store terminal is extracted from the history storage means, and the users who visit the store within a predetermined period are divided into a plurality of groups, In such a manner that the group can be distinguished, it is displayed on the shop terminal, and in response to selection of one group by the shop terminal, selection is made. The user belonging to the group, including, and to deliver the predetermined data.

  A program according to a predetermined embodiment of the present invention causes a computer to execute at least a part of each process of the information management method described above. The computer mentioned here includes not only a host computer but also a PC (personal computer), a tablet terminal, a smartphone, a wearable terminal, and any other information processing apparatus. Such a program may be installed or loaded on a computer by downloading an application (application) or the like through various recording media such as an optical disc such as a CD-ROM, a magnetic disc, a semiconductor memory, or through a communication network. Can.

  In the present specification and the like, means does not simply mean physical means, but also includes cases where the functions of the means are realized by software. Also, even if the function of one means is realized by two or more physical means, the function of two or more means may be realized by one physical means.

  According to the invention according to the predetermined embodiment of the present invention, it is possible to provide an information management technique for analyzing the user based on the purchase history of the user and assisting the extraction of the distribution target person.

It is a schematic diagram showing composition of an information management system 1 concerning one embodiment of the present invention. It is the schematic which shows an example of a structure of the information management server 10 which concerns on this embodiment. It is the schematic which shows an example of a structure of the shop terminal 20 which concerns on this embodiment. It is a schematic diagram showing an example of composition of user terminal 30 concerning this embodiment. It is a flowchart which shows an example of a collection process at the time of coming to a store after a user makes a reservation to a store in advance. It is a flowchart in the case of performing collection processing of history information using a beacon. It is a flowchart in the case of collecting history information using information presented by the user. It is a flowchart which shows an example of an analysis process of historical information which concerns on this embodiment, and a delivery process, such as a coupon. FIG. 10 is a schematic view showing an example of an analysis result displayed on a shop terminal 20. FIG. 6 is a schematic view showing an example of a list displayed on a shop terminal 20. FIG. 7 is a schematic view showing an example of a coupon selection screen displayed on the store terminal 20.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In addition, the same code | symbol is attached | subjected to the same element and the overlapping description is abbreviate | omitted. In addition, the following embodiments are exemplifications for describing the present invention, and the present invention is not limited to the embodiments. Furthermore, the present invention can be variously modified without departing from the scope of the invention.

  FIG. 1 is a schematic view showing the configuration of an information management system 1 according to an embodiment of the present invention. As shown in the figure, in the present embodiment, the information management system 1 includes an information management server 10, one or more shop terminals 20, and one or more user terminals 30. Each store terminal 20 and each user terminal 30 are configured to be able to communicate with the information management server 10 via the network N. Also, the information management system 1 may be configured to include one or more beacon transmitters 40.

  The information management server 10 is constituted of, for example, a host computer having high arithmetic processing capability, and a server function is exhibited by operating a predetermined server program in the host computer. Here, the computer for configuring the information management server 10 is not limited to the host computer, and may be configured by, for example, a general purpose or special purpose computer or a communication terminal device. Further, the host computer constituting the information management server 10 does not necessarily have to be one, and may be composed of a plurality of sub-computers distributed on the network N.

  The store terminal 20 is a terminal device used by a store clerk or the like in a restaurant, a beauty salon, a store such as a hotel. In each store, one or more store terminals 20 can be used.

  The user terminal 30 is a terminal device used by a user or the like who uses a store, and is preferably portable by the user. Moreover, it is preferable that the user terminal 30 is a terminal device which can receive the beacon which the beacon transmitter 40 transmits.

  In the present embodiment, a tablet terminal or a PC (personal computer) is assumed as the shop terminal 20, and a smartphone is assumed as the user terminal 30. However, the present invention is not limited thereto, and, for example, a PC (personal computer), a tablet terminal, a smartphone, a mobile phone, a personal digital assistant (PDA), or any other terminal device may be used as the shop terminal 20 and the user terminal 30. it can.

  The beacon transmitter 40 is a transmitter that transmits a beacon including unique ID information for each transmitter using a short distance wireless communication technology such as Bluetooth Low Energy (BLE), iBeacon, etc. Beacon terminals can be used. One or more beacon transmitters 40 are installed in each store. For example, if the beacon transmitter 40 is installed near the entrance of the store and the cash register, the user terminal 30 carried by the user can receive the beacon when the user visits the store or performs a check.

  The network N includes a communication network capable of transmitting and receiving information among the information management server 10, the shop terminal 20, and the user terminal 30. For example, the Internet, LAN, leased line, telephone line, corporate network, mobile communication network, Bluetooth, WiFi (Wireless Fidelity), other communication lines, combinations thereof, or the like may be used. It does not matter whether it is wireless.

  FIG. 2 is a schematic view showing an example of the configuration of the information management server 10 according to the present embodiment. As shown in the figure, the information management server 10 in the present embodiment includes a processor 11, a communication interface 12, and a storage resource 13.

  The processor 11 is a computer including an arithmetic logic operation unit that processes arithmetic operations, logic operations, bit operations, and the like, and various registers (a program counter, a data register, an instruction register, a general purpose register, etc.) The program 130 is interpreted and executed, and processing according to requests from the shop terminal 20 and the user terminal 30 is executed.

  The communication interface 12 is a hardware module for connecting to the network N and communicating with the shop terminal 20 and the user terminal 30. For example, modulation / demodulation such as ISDN modem, ADSL modem, cable modem, optical modem, soft modem etc. It is an apparatus.

  The storage resource 13 is, for example, a logical device provided by a storage area of a physical device (for example, a computer readable recording medium such as a disk drive or a semiconductor memory). Multiple physical devices may be mapped to one logical device, or one physical device may be mapped to multiple logical devices. The storage resource 13 stores a computer program 130 and a database such as a user profile and history information. In addition, the storage resource 13 stores various parameters including operation parameters such as parameters necessary for performing various control arithmetic processing and parameters necessary for image generation and display processing.

  The computer program 130 is a program for performing predetermined processing based on information or a request received from the shop terminal 20 or the user terminal 30, and the operation of the main program (the above-mentioned program for the server etc.) of the information management server 10. A plurality of software modules are called and executed as needed. Such software modules are subprograms modularized to execute specific processes, and are created using, for example, procedures, subroutines, methods, functions, data structures, and the like.

  Specifically, the computer program 130 includes a collection module 131, an analysis module 132, and a distribution module 133. Also, even if an image module for generating screen information for displaying the result of the arithmetic processing etc. on the shop terminal 20 or the user terminal 30 and an image module for performing the display processing, a communication module for performing communication processing etc. via the network N Good.

  The collection module 131 collects, from the shop terminal 20 or the user terminal 30, history information on the visit or purchase of the user at the shop, and performs various control arithmetic processes associated with storing in the history database 138. In addition, various control arithmetic processes associated with the management of the history information accumulated in the history database 138 are performed.

  The analysis module 132 analyzes the collected history information in response to a request from the shop terminal 20, divides the user into a plurality of groups, and displays the plurality of groups on the shop terminal 20 in such a manner that these groups can be distinguished. It performs various control arithmetic processes including the process of

  The distribution module 133 performs, for the selected or extracted user, various control arithmetic processes associated with distribution of data including the electronic coupon.

  The user information database 137 is a database for managing information including the profile of the user. For example, a user ID for identifying a user in the information management system 1, a user's name, a telephone number, and other user profiles are correlated and recorded.

  The history database 138 is a database for accumulating history information regarding the visit or purchase of the user. For example, the user ID of the user, the store ID for identifying the store, date and time information indicating the date or time of visit or purchase at each store, and purchase information including the amount purchased by the user are recorded in association with each other Ru. If the purchase information is blank or if zero is recorded as the purchased amount, it may indicate that there is no purchase only at the visit. Further, the purchase information may be the total amount of goods purchased by the user, or the quantity or amount of money may be individually recorded for all goods purchased by the user.

  The beacon database 139 is a database for managing the location where the beacon transmitter 40 is installed. For example, a beacon ID for identifying the beacon transmitter 40, a store ID of a store where the beacon transmitter 40 is installed, and information on an installed position in the store (entrance, near POS register, etc.) It is recorded in association with it.

  FIG. 3: is schematic which shows an example of a structure of the shop terminal 20 which concerns on this embodiment. As shown in the figure, the shop terminal 20 in the present embodiment includes a processor 21, a communication interface 22, a storage resource 23, an input device 24, a display device 25, and a camera 26.

  The processor 21 is composed of an arithmetic logic operation unit and various registers (program counter, data register, instruction register, general purpose register, etc.), interprets and executes the computer program 230 stored in the storage resource 23, A request is transmitted to the information management server 10 in accordance with the input operation information or the like, and a response from the information management server 10 is received.

  The storage resource 23 is, for example, a logical device provided by a storage area of a physical device (for example, a computer readable recording medium such as a disk drive or a semiconductor memory). The storage resource 23 stores, in addition to the computer program 230, an operating system program, a driver program, various data, and the like used for processing of the shop terminal 20. Examples of the driver program include an input device driver program for controlling the input device 24 and an output device driver program for controlling the display device 25. Examples of the various data include a history of order information ordered by the user, accounting information paid by the user, and the like.

  More specifically, the computer program 230 causes the shop terminal 20 to function as a POS (Point of Sales) register (POS cash register) and performs various control arithmetic processing associated with accounting processing in the shop; And a code processing module 232 which reads code information such as a dimensional code and a bar code and performs various control operations associated with the code information. These modules may be implemented by installing an application program distributed from a server apparatus (not shown) through the network N in the shop terminal 20.

  The communication interface 22 provides a connection interface with the information management server 10, and includes a wireless communication interface or a wired communication interface. Further, the input device 24 provides an interface for receiving an input operation from a user, and can exemplify a touch panel, a keyboard, a mouse, and the like. Further, the display device 25 provides the user with an image display interface such as a POS register screen or a business support screen for coupon distribution, and examples thereof include a liquid crystal display, an organic EL display, and a CRT display. The camera 26 is for capturing a still image of a subject such as a two-dimensional code.

  FIG. 4 is a schematic view showing an example of the configuration of the user terminal 30 according to the present embodiment. As shown in the figure, the user terminal 30 in the present embodiment includes a processor 31, a communication interface 32, a storage resource 33, an input device 34, and a display device 35. Since these elements can be substantially the same as the elements constituting the shop terminal 20, the description thereof is omitted here.

  The computer program 330 is stored in the storage resource 33. Specifically, the computer program 330 receives a wallet module 331 that performs various control arithmetic processing associated with management of points and coupons owned by the user, and a beacon transmitted by the beacon transmitter 40, and is attached to it. And a beacon processing module 332 that performs various control calculations. These modules may be implemented by installing an application program distributed from a server apparatus (not shown) through the network N in the user terminal 30.

  Next, a specific process flow of the information management process by the information management system 1 according to the present embodiment will be described.

  The management process of user information by the information management system 1 includes (1) collection process of collecting history information of users visiting or purchasing at a store and storing the history information in a database, and (2) analyzing collected history information to obtain a user Are divided into a plurality of groups, and (3) a distribution process of distributing coupons and the like to specific users. Therefore, each process will be described below.

(1. Collection process of history information)
The collection process is a process controlled by the collection module 131, and the information management server 10 collects the history information on the visit or purchase of the user from the shop terminal 20 or the user terminal 30, and stores the history information in the history database 138. Including. The information management server 10 collects history information of the user by various methods.

  FIG. 5 is a flowchart showing an example of the collection process when the user makes a reservation in the store in advance after the user makes a reservation as an example of the collection process of the history information according to the present embodiment. When a user makes a reservation for a store via the Internet or a telephone, the user's ID, name, telephone number, etc. are entered and listened, so when the user is identified using that key and the customer actually visits, the clerk makes a reservation When a shopper is designated from the list, the shop visit information of the user is stored in the user database. The details will be described below.

First, when a user places a reservation in a certain store, information that can specify a reservation person is transmitted to the information management server 10. At this time, reservation includes telephone reservation or Internet reservation.
In the case of a telephone reservation, for example, the name and telephone number of the subscriber can be used as the information for identifying the subscriber. The user calls the store and verbally communicates his name and telephone number to the store clerk (step S531). The clerk inputs the name and telephone number heard from the user into the shop terminal 20 or another reservation management terminal (step S521). The telephone number may be acquired by the store using the number notification function and the telephone number used by the user. At this time, the user's name may be acquired from the database from the acquired telephone number using CTI (Computer Telephony Integration).
In the case of Internet reservation, for example, a login ID for a reservation site can be used as information for specifying a reservation person. The user accesses the reservation site of the store using the user terminal 30 or another terminal device, logs in by inputting a login ID, and performs a reservation procedure. The login ID input at the time of login to the reservation site is transmitted from the user terminal 30 to the information management server 10 (step S531). In addition, although the example which the reservation site and the reservation management function are provided by the information management server 10 was shown here, for example, the reservation site is not restricted to this, and it is reserved by another server different from the information management server A site and reservation management function may be provided.

  The information management server 10 searches the user information database 137 using the information that can specify the reserved person acquired from the user as a key, and acquires the user ID corresponding to the reserved person (step S511). Then, the information management server 10 performs reservation management using the user ID (step S512). When the reservation site and the reservation management function are provided by another server different from the information management server 10, the processes of steps S511 and S512 may be performed by the other server. When the user ID is used as the login ID, the process of step S511 may be skipped.

  Under control of the cashier module 231, the store terminal 20 receives the reservation list information of the day from the information management server 10 or another reservation management server at a predetermined timing, and displays the reservation list of the current day on the display device 25. (Step S522). This reserved party list information is, for example, a list of user IDs, names, and telephone numbers for all users who have made reservations on that day.

  When a store clerk makes a reservation, the store clerk searches for the name of the store clerk, and taps, for example, an area where the name of the customer is displayed from the list of the reservers displayed on the shop terminal 20 . The shop terminal 20 specifies the user ID of the visiting user by extracting the user ID corresponding to the tapped name (step S523). The shop terminal 20 transmits a message including the user ID of the visitor identified in this manner, the shop ID registered in advance in the shop terminal 20, and the date and time when the user visited the shop to the information management server 10. (Step S524). The information management server 10 stores the user ID, the shop ID and the date and time information contained in the message received from the shop terminal 20 in the history database 138 (step S514). Thus, history information indicating the visit of the user is accumulated in the history database 138.

  After that, under control of the cash register module 231, information of goods / services to be ordered or purchased by the user is linked to the user ID in the shop terminal 20 and managed. At the time of payment, the amount of money such as an order or product linked to the user ID is totaled. When the user finishes the payment, the store terminal 20 generates purchase information including the product etc. purchased by the user and the payment amount, and an information management server including a telegram including the purchase information, the user ID, the store ID, and the payment date and time information. Send to 10 (step S525).

  The information management server 10 stores the user ID, the shop ID, the date and time information, and the purchase information included in the message in the history database 138 (step S515). Thus, history information indicating the user's purchase is accumulated in the history database 138.

  At this time, the history information indicating the visit of the user stored in step S514 and the history information indicating the purchase of the user stored in step S515 may be stored as separate records, or in one record. You may manage collectively as one history information. In the latter case, the information management server 10 searches the history database 138 using the user ID, the shop ID, and the date and time information included in the message received from the shop terminal 20 as a key, and the same user visits the same shop on the same day If there is history information indicating that the date and time information and purchase information of the history information are rewritten. At this time, the date and time information overwrites the date and time information included in the message received from the shop terminal, and the purchase information adds the purchase information included in the message received from the shop terminal.

  FIG. 6 is a flowchart of the process of collecting history information using a beacon as an example of the process of collecting history information according to the present embodiment. When the user directly visits a store without making a reservation in advance, history information can be collected by the process shown in the figure.

  Here, the beacon transmitter 40 is demonstrated based on the Example installed in the entrance vicinity of a store, and the vicinity of POS cash register, respectively. When performing payment processing using the POS register function of the store terminal 20 instead of the conventional POS register, the beacon transmitter 40 may be installed on the cover of the store terminal 20 or the like. Thus, when the user terminal 30 approaches the entrance of the store or around the POS register, the information management server 10 can detect it.

  When the user visits a store where the beacon transmitter 40 is installed, the user terminal 30 carried by the user responds to the beacon transmitted from the beacon transmitter 40 installed near the entrance (steps S641 and S631). When the user terminal 30 receives the beacon at the entrance, under the control of the beacon processing module 332, the ID (beacon ID) included in the received beacon, the user ID registered in the user terminal 30, and the date and time when the beacon is received A message including information is sent to the information management server 10 (step S632).

  The information management server 10 searches the beacon database 139 using the beacon ID included in the telegram received from the user terminal 30 as a key, and extracts the information on the store ID corresponding to the beacon ID and the installation position thereof (step S612) . When the information on the installation position indicates a visit such as an entrance, the information management server 10 stores the user ID and the date and time information received from the user terminal 30, and the shop ID searched from the beacon ID in the history database 138 ( Step S613). Thus, history information indicating the visit of the user is accumulated in the history database 138.

  Thereafter, when the user finishes eating, drinking, shopping, etc., and moves to the POS cash register to pay, the user terminal 30 responds to the beacon transmitted from the beacon transmitter 40 installed near the POS cash register (step S644, Step S634). In addition, even when the user makes a payment at the table in a restaurant or the like, when performing payment processing using the POS register function of the store terminal 20, it is possible to receive a beacon at the time of payment. When receiving the beacon near the POS register, the user terminal 30 receives the ID (beacon ID) included in the received beacon, the user ID registered in the user terminal 30, and the beacon under the control of the beacon processing module 332. A message including the date and time information that has been sent is sent to the information management server 10 (step S635).

  The information management server 10 searches the beacon database 139 using the beacon ID included in the message received from the user terminal 30 as a key, and extracts the information on the store ID corresponding to the beacon ID and the installation position thereof (step S615) .

  Further, independently of step S615, the store terminal 20 counts the amount of the user's order, goods, etc. under the control of the cashier module 231, and when the user finishes the payment, the goods etc. and the payment amount purchased by the user. It generates purchase information including, and transmits a message including purchase information, store ID, and date and time information of payment to the information management server 10 (step S 626).

  When the information on the installation position extracted in step S615 indicates a payment position such as near the POS register, the information management server 10 stores the information including the beacon ID transmitted from the user terminal 30 in step S635 and the shop terminal in step S626. If the store ID obtained from the two is the same by comparing the information including the purchase information transmitted from 20 and the date and time information of both are included within the predetermined time, both are information regarding the same payment It is determined that the history information is generated based on the both. For example, the information management server 10 receives a beacon in which the date and time information of payment included in the telegram received from the store terminal 20 corresponding to the store ID extracted in step S615 is included in the telegram received from the user terminal 30 in step S615. The user ID included in the message received from the user terminal 30 in step S615, the store ID included in the message received from the store terminal 20, payment date information, and the purchase on the condition that it is within the predetermined time from the date and time information of The information is stored in the history database 138 (step S616). Thus, history information indicating the user's purchase is accumulated in the history database 138.

  At this time, as in the case of FIG. 6, the history information indicating the visit of the user stored in step S613 and the history information indicating the purchase of the user stored in step S616 are stored as separate records. Alternatively, they may be managed in a single record and managed as one history information.

  Here, an embodiment in which a user visits a store is detected using the beacon transmitter 40 installed at the entrance of the store or in the store has been described. However, the means for detecting the visit is not limited to the beacon, and any other means can be used. For example, a sound source may be installed near the entrance of the store, and the visit may be detected by detecting minute voice information emitted from the sound source with a microphone provided in the user terminal 30. In addition, it is possible to capture the current position of the user using a GPS or WiFi base station, and to determine whether or not the user has visited a predetermined store.

  FIG. 7 is a flowchart of the process of collecting history information using information presented by the user at the time of visit or payment as an example of the process of collecting history information according to the present embodiment. When the user visits the store directly without making a reservation in advance, or when the beacon transmitter 40 is not installed at the store, history information can be collected by the process shown in the figure.

  First, when the user finishes eating and drinking, shopping, etc. and makes a payment, the two-dimensional code is displayed on the display device 35 of the user terminal 30 under the control of the wallet module 331 (S731). In this two-dimensional code, a user ID and a coupon ID for identifying a coupon are embedded. The user can use the coupon by presenting the user terminal 30 on which the two-dimensional code including the coupon ID is displayed to the store clerk.

  The clerk reads the two-dimensional code displayed on the user terminal 30 under the control of the code processing module 232 of the shop terminal 20, and acquires the user ID and the coupon ID (step S721). Specifically, the two-dimensional code displayed on the user terminal 30 is imaged using the camera 26 of the shop terminal 20, and the user ID and the coupon ID embedded in the two-dimensional code are acquired.

  The store terminal 20 specifies the content of the presented coupon based on the acquired coupon ID, and provides the user with services such as discount and goods. At this time, the shop terminal 20 may inquire the information management server 10 about the contents of the coupon, or the shop terminal 20 or a clerk may judge the contents of the coupon.

  In addition, at the time of payment, the shop terminal 20 uses the user ID acquired in step S721, the shop ID registered in the shop terminal 20, date and time information of payment, and purchase information generated by the control of the cash register module 231. A message including the message is transmitted to the information management server 10 (step S722).

  The information management server 10 stores the user ID, the shop ID, the payment date and time information, and the purchase information included in the message received from the shop terminal 20 in the history database 138 as history information in association with each other. Thus, history information is generated using information such as the user ID included in the information presented by the user, and is stored in the history database 138.

  Here, an example has been described in which the shop terminal 20 acquires the user ID embedded in the coupon by presenting the coupon to the store clerk at the time of payment. However, presentation of a coupon is not essential, as long as the store terminal 20 or the information management server 10 can acquire the user ID. For example, the store terminal 20 or the information management server 10 may acquire the user ID by presenting the information on the membership card or the point to the store side by the user. Also, for example, if the wallet module 331 has a function of electronic payment, the store terminal 20 acquires the user ID from the user terminal 30 when executing the electronic payment between the store terminal 20 and the user terminal 30. It is also possible to

  Note that the collection process illustrated by FIGS. 5 to 7 may be performed in duplicate. That is, even if the user has made a reservation at the store in advance (the process shown in FIG. 5), even if the user visits the store, the history information of the visit is acquired by the beacon (the process shown in FIG. 6) Good. Furthermore, history information may be acquired (the process shown in FIG. 7) by acquiring a user ID when the user presents a coupon. In such a case, the information management server 10 can collectively manage overlapping history information by using date and time information. For example, when there are multiple records of the same user and the same shop history information on the same day or a predetermined time, the information management server 10 determines that these indicate a series of visits or purchases, and one is It may be managed collectively. In addition, the information management server 10 may accumulate the history information separately in the history database 138 without grouping the history information, and aggregate the history information overlapping when the analysis module 132 analyzes the user history.

(2. Analysis process of history information)
Next, processing for analyzing a user by using the history information recorded in the history database 138 and grouping the good users etc. will be described.

  FIG. 8 is a flowchart showing an example of analysis processing of history information and distribution processing of coupons and the like according to the present embodiment.

  As shown in the figure, first, the store clerk requests analysis processing from the shop terminal 20 to the information management server 10 (step S821). When receiving the analysis processing request, the information management server 10 executes the analysis processing under the control of the analysis module 132.

  The information management server 10 searches the history database 138 using the store ID of the store as a key, extracts the history information accumulated in a predetermined period such as, for example, the last one year, and for each user, the predetermined in the store Information on the number of visits to the store during the period, the accumulated purchase price for the predetermined period, and the latest purchase date is totaled (step S811). The analysis period may be designated by a clerk. Then, grouping processing of users is performed based on the number of visits to the store, the accumulated purchase price, and the latest purchase date for each user (step S812). Thereafter, the information management server 10 generates screen information of the grouped analysis results and causes the shop terminal 20 to display the analysis results (step S822).

  FIG. 9 is a schematic view showing an example of an analysis result displayed on the shop terminal 20 as an example of the grouping process in the present embodiment. Here, an example is shown in which users are grouped in a two-dimensional matrix format by applying the RFM analysis, with the latest purchase date as the vertical axis and the number of visits to a predetermined period and the cumulative purchase price as the horizontal axis.

  In the example shown in the figure, the latest purchase date on the vertical axis is divided into three subgroups: A: recently visited, B: not coming for a while, C: not coming for a long time. For example, the boundary between A and B is 1 month, the boundary between B and C is 6 months, the latest purchase date is 0 to 1 month, A to 1 to 6 months is B, and 6 to 1 year is C. It is also good.

  Also, the number of visits to a predetermined period of time and the cumulative purchase price on the horizontal axis are divided into three sub-groups of a: large, b: small, c: first time. For example, the user who visits once is assumed to belong to subgroup c regardless of the accumulated purchase price, and the user who visits two or more times is further divided into two subgroups according to the accumulated purchase price. In FIG. 9, if the accumulated purchase price is 200,000 yen or more, the subgroup a is selected, and if less than 200,000 yen, the subgroup b is selected, but the amount of money to be a boundary is not limited to this.

  The value of the boundary of each subgroup may be set in advance, or a store clerk may designate from the store terminal 20. In addition, the analysis module 132 may adjust the value of each boundary so that a predetermined ratio of users is included for each subgroup on the vertical axis or the horizontal axis.

  In the example shown in FIG. 9, after dividing the users into 3 × 3 categories from the above viewpoint, finally, the users are different in characteristics of a royal user, a new user, a comeback user, a rank up user, and a separation user It is divided into five groups. This enables the store clerk to take measures efficiently, such as sending different coupons for each group.

(3. Delivery process of coupon etc.)
Returning to FIG. 8, distribution processing of coupons and the like will be described. The clerk can easily distribute a coupon or the like to a specific user using the analysis graph image displayed on the shop terminal 20. The details will be described below.

  First, the clerk taps a specific group from among the analysis graph images displayed on the shop terminal 20 as a result of analysis processing, and selects a group to which a coupon or the like is to be distributed (step S823). The information management server 10 extracts the users belonging to the selected group (step S813), creates the list, and displays the list screen of the extracted users on the shop terminal 20 (step S824). The store clerk further narrows down the users displayed in the list as necessary, and after selecting a coupon to be distributed, distributes data including the coupon to users to be distributed that belong to the selected group Make a request (step S825). In addition, even if step S824 is skipped and the list list screen of the extracted user is not displayed on the shop terminal 20, data including the coupon is distributed to all the users belonging to the group selected in step S823. Good.

  FIG. 10 is a schematic view showing an example of a list displayed on the shop terminal 20 in the present embodiment. As shown in the figure, the list includes a list of information such as name, telephone number, number of visits to a predetermined period, accumulated purchase price, and latest purchase date for each user belonging to the group selected in step S823. Be done. After the clerk selects the user to be distributed from the list, when the button 1001 is tapped, a coupon selection screen is displayed on the shop terminal 20.

  FIG. 11 is a schematic view showing an example of a coupon selection screen displayed on the shop terminal 20 in the present embodiment. As shown in the figure, the coupon selection screen is prepared with, for example, multiple types of coupon options. The clerk selects an arbitrary coupon or creates a new coupon, and taps the send button 1101 to request that the selected coupon be delivered to the user as the delivery target, the information It is sent to the management server 10.

  Returning to FIG. 8, in response to the coupon distribution request, the information management server 10 executes processing of distributing the selected coupon to the user selected as the distribution target under the control of the distribution module 133 ( Step S816). Thus, the user terminal 30 receives the coupon (step S836). Further, the information management server 10 stores the user ID of the user who has distributed the coupon, and the coupon ID of the distributed coupon in the database in association with each other (step S817). By clearing out the delivered coupon when it is used, it becomes possible to manage the usage of the coupon.

  The present invention is not limited to the embodiments described above, and can be implemented in other various forms without departing from the scope of the present invention. For this reason, the said embodiment is only a mere illustration in all the points, and is not interpreted restrictively. For example, each processing step described above can be performed by omitting part or all of each processing step as long as no contradiction occurs in the processing contents, changing the order arbitrarily, or in parallel.

1 information management system 10 information management server 11 processor 12 communication interface 13 storage resource 130 computer program 131 collection module 132 analysis module 133 distribution module 137 user information database 138 history database 139 beacon database 20 store terminal 21 processor 22 communication interface 23 storage resource 230 Computer program 231 cash register module 232 code processing module 24 input device 25 display device 26 camera 30 user terminal 31 processor 32 communication interface 33 storage resource 330 computer program 331 wallet module 332 beacon processing module 34 input device 35 display device 40 beacon transmitter N network

Claims (8)

History recording means for recording history information including a user ID for identifying a user, information on a date when the user visits a store, and information on the amount of money purchased by the user at the store;
Collection means for collecting the history information from a store terminal used in the store or a user terminal used by the user and storing the collected history information in the history recording means;
In response to a request from the store terminal, history information in the store corresponding to the store terminal is extracted from the history recording means, and information on the date when the user who has visited the store within the predetermined period has come to the store The first number of subgroups are divided, and the user who visits the store within the predetermined period is divided into a second number of subgroups for information on the amount of money purchased by the user, and the first number of subgroups and the first number of subgroups The user who has visited the store within the predetermined period is divided into the plurality of groups so that all combinations of the second number of subgroups correspond to any one of the plurality of groups, and the plurality of groups are divided. Analysis means for displaying on the shop terminal in a distinguishable manner;
Distribution means for distributing predetermined data to users belonging to the selected group in response to selection of one group by the shop terminal;
An information management apparatus comprising:   The collection means is characterized in that the user ID included in the history information is acquired based on the name, the telephone number or the login ID of the user acquired when the user makes a reservation for a store. Information management device.   The information management according to claim 1 or 2, wherein the collection means acquires a user ID included in the history information from a user terminal that has received a beacon transmitted from a transmitter installed in a store. apparatus.   The said collection means acquires the user ID contained in the said historical information, when the said shop terminal reads a user ID from the image displayed on the said user terminal, It is characterized by the above-mentioned. Information management device described in.   The analysis means divides the users into the plurality of groups based on information on the number of visits to the store and the cumulative purchase price in a predetermined period, and the latest visit date or purchase date, collected for each user. The information management apparatus according to any one of claims 1 to 4, characterized in that   The information management apparatus according to any one of claims 1 to 5, wherein the predetermined data includes data on a coupon. In a processor of a computer capable of using a history database for recording history information including a user ID for identifying a user, information on a date when the user visits a store, and information on the amount of money purchased by the user at the store
Collecting the history information from a store terminal used in the store or a user terminal used by the user and storing the history information in the history database ;
In response to a request from the store terminal, history information in the store corresponding to the store terminal is extracted from the history database , and information about the date when the user who visited the store within the predetermined period comes to the store The user is divided into a first number of subgroups, and the user who visits the store within the predetermined period is divided into a second number of subgroups with respect to information on the amount of money purchased by the user, the first number of subgroups and the first number The user who has visited the store within the predetermined period is divided into the plurality of groups so that all combinations of two subgroups correspond to any one of the plurality of groups, and the plurality of groups are distinguished. Displaying on the shop terminal in a possible mode;
Delivering predetermined data to users belonging to the selected group in response to the selection of one group by the shop terminal;
Information management method to carry out. A program for causing a computer to execute the information management method according to claim 7.

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