JP6056084B2 - Electronic commerce system using independent product broadcasting for content platform - Google Patents

Description

  The present invention relates to broadcasting technology, and more particularly to an electronic commerce system that uses independent product broadcasting for a content platform.

  In the following Patent Document 1 “IPTV user terminal, interactive service system linked to IPTV broadcasting and method thereof”, a broadcasting technique using a set top box is proposed.

  Broadcasting has the disadvantage that the number of channels and the allocated bandwidth of each channel are limited, whereas the Internet has the advantage of being easily accessible via a set-top box, whereas the Internet has almost unlimited bandwidth. It has the advantage that it is, but it has the disadvantage that it is difficult to access through a set top box of a pay broadcaster.

  The present inventor combines the advantages of pay broadcasting with the advantages of the Internet, and allows the user to perform simple user remote control operations on the broadcaster's set-top box or mobile communication terminal via a touch screen or keyboard. Research on electronic commerce technology using independent product broadcasts for content platforms that can change product broadcasts and other contents (hereinafter referred to as product broadcasts) provided for use in electronic commerce. .

Korean Patent Publication No. 10-2010-0084811 (2010.7.28)

  The present invention has been made to solve the above problems, and is a pay broadcast channel map for pay broadcast provided via a broadcast network and a product broadcast channel for product broadcast provided via an Internet network. By integrating and managing maps into a single integrated channel map (Channel Map), easy access and modification of product broadcasts provided over the Internet with a simple user remote control, touch screen, or keyboard operation It is an object of the present invention to provide an electronic commerce system using independent product broadcasting for a content platform that can use electronic commerce.

  In order to achieve the above object, according to one aspect of the present invention, an electronic commerce system using an independent product broadcast for a content platform is provided through a broadcasting network by executing an integrated channel map management application. A channel map management unit for managing a pay broadcast channel map for pay broadcast and a product broadcast channel map for product broadcast provided via the Internet network in a single integrated channel map (Channel Map); A channel map storage unit that stores a single integrated channel map managed by the map management unit, and a channel is selected by referring to the single integrated channel map stored in the channel map storage unit by a user channel operation. Selected by the channel manager and the channel manager. Characterized in that it comprises a user terminal having a broadcast processing unit for reproducing the item broadcast channel signal provided from the pay broadcast channel signal or items broadcast channel provided from the pay-TV channels.

  According to an additional aspect of the present invention, the channel management unit includes a channel number recognition unit for recognizing a channel number corresponding to a user's channel operation, and a channel corresponding to the channel number recognized by the channel number recognition unit. A channel search unit that searches from a single integrated channel map, and a channel change unit that releases a currently connected channel and changes the connection to the channel searched by the channel search unit.

  According to an additional aspect of the present invention, an electronic commerce system using an independent product broadcast for the content platform generates a product broadcast channel map for a product broadcast provided via the Internet network, and an integrated channel map. A channel information management server for providing a management application and the generated product broadcast channel map to a user terminal of a broadcast subscriber is further provided.

  According to an additional aspect of the present invention, the channel information management server collects product broadcast channel information from a product broadcast server that provides product broadcast via the Internet network, and the product broadcast. A channel map generation unit that analyzes the product broadcast channel information collected by the channel information collection unit and generates a product broadcast channel map, an application storage unit that stores an integrated channel map management application, and the channel map generation unit A channel map providing unit for providing a product broadcast channel map and an integrated channel map management application stored in the application storage unit to a user terminal of a broadcast subscriber.

  According to an additional aspect of the present invention, the channel map generator searches for a product broadcast channel from the collected product broadcast channel information, and a product broadcast content URL, a channel connection menu, or a product is searched for the searched channel. The broadcast program identifier or product identifier is mapped to generate a product broadcast channel map.

  According to an additional aspect of the present invention, the channel map generation unit generates the product broadcast channel map differently for each broadcast area.

  According to an additional aspect of the present invention, an electronic commerce system that uses independent product broadcasting for the content platform may receive at least one of all pay broadcast channels according to a product broadcast channel allocation request from a product broadcast server. Broadcasting for channels other than the channels assigned to the product broadcasting channels by the channel management unit for assigning the broadcasting organization time zone or channel connection menu of the specific part of the paid broadcasting channel or the specified pay broadcasting channel to the product broadcasting channel, and the channel management unit A pay broadcast server having a pay broadcast processing unit for providing a stream to a user terminal of a broadcast subscriber via a broadcast network is further provided.

  According to an additional aspect of the present invention, an electronic commerce system that uses independent product broadcast for the content platform requests a product broadcast channel assignment from a pay broadcast server, and the pay broadcast server sends an entire pay broadcast channel. Among them, a product broadcast channel request unit that assigns a broadcast organization time zone or channel connection menu of a specific part of at least one pay broadcast channel or a specific pay broadcast channel to a product broadcast channel, and the product broadcast channel by a user terminal of a broadcast subscriber When selecting the product broadcast channel allocated from the pay broadcast server via the request unit, the product broadcast content broadcast through the selected product broadcast channel is transmitted to the user terminal of the corresponding broadcast subscriber via the Internet network. A product broadcast processing unit to provide And further comprising a chromatography server.

  According to an additional aspect of the present invention, when the product broadcast processing unit selects at least one pay broadcast channel of all pay broadcast channels as the channel selected by the user terminal of the broadcast subscriber, the corresponding pay broadcast The product broadcast content URL mapped to the channel is directly connected to the user terminal of the corresponding broadcast subscriber.

  According to an additional aspect of the present invention, if the channel selected by the broadcast subscriber's user terminal is a broadcast scheduling time zone of a specific part of a specific pay broadcast channel, the product broadcast processing unit The product broadcast program identifier mapped to the broadcast organization time zone of the specific part of the channel or the product broadcast content corresponding to the product identifier is read from the product broadcast content URL mapped to the product broadcast program identifier or product identifier, and the corresponding broadcast subscription Provided to the user terminal of the user.

  According to an additional aspect of the present invention, if the channel selected by the broadcast subscriber's user terminal is a channel connection menu, the product broadcast processing unit determines from the product broadcast content URL mapped to the corresponding channel connection menu. The product broadcast content is read and provided to the user terminal of the corresponding broadcast subscriber.

  According to an additional aspect of the present invention, when the user terminal inputs a specific key from a remote controller, a touch screen, or a keyboard during the reproduction of a merchandise broadcast channel signal, the electronic device for the merchandise broadcast on the corresponding merchandise broadcast channel is provided. An electronic commerce requesting unit that executes a commerce requesting application is further provided.

  According to an additional aspect of the present invention, an electronic commerce system using an independent product broadcast for the content platform performs an electronic commerce process requested through the electronic commerce request application, and is configured for each product broadcast channel. An electronic commerce server that distributes revenue is further provided.

  The electronic commerce server periodically collects and analyzes a product broadcast channel viewing breakdown or a product order breakdown from a user terminal.

  The present invention integrates a pay broadcast channel map for pay broadcast provided via a broadcast network and a product broadcast channel map for product broadcast provided via the Internet network into a single integrated channel map (Channel Map). Thus, it is possible to easily access and change the product broadcast provided via the Internet with a simple user remote control, touch screen, or keyboard operation, and to use electronic commerce.

It is a network schematic diagram of an electronic commerce system using independent product broadcasting for the content platform according to the present invention. It is a block diagram which shows the structure of one Embodiment of the user terminal of the electronic commerce system using independent goods broadcasting for the content platform which concerns on this invention. It is a block diagram which shows the structure of one Embodiment of the channel information management server of the electronic commerce system using independent product broadcast for the content platform which concerns on this invention. It is a block diagram which shows the structure of one Embodiment of the pay broadcasting server of the electronic commerce system using independent product broadcast for the content platform which concerns on this invention. It is a block diagram which shows the structure of one Embodiment of the merchandise broadcasting server of the electronic commerce system using independent merchandise broadcasting for the content platform which concerns on this invention. 5 is a flowchart illustrating a product broadcast providing process of an electronic commerce system using independent product broadcast for a content platform according to the present invention.

  Hereinafter, the present invention will be described in detail so that those skilled in the art can easily understand and reproduce the present invention through preferred embodiments described with reference to the accompanying drawings.

  In the case where it is determined that there is a risk that the gist of the embodiment of the present invention may be clarified by a specific description of a known function or configuration related in describing the present invention, a detailed description thereof will be omitted.

  The terms used throughout the specification of the present invention are terms defined in consideration of the functions in the embodiments of the present invention, and can be sufficiently modified according to the intentions, customs, etc. of the user or operator. As such, the definitions of these terms must be made based on the overall content of the specification.

  FIG. 1 is a schematic network diagram of an electronic transaction system using independent product broadcasting for a content platform according to the present invention. As shown in FIG. 1, an electronic commerce system using independent product broadcasting for a content platform according to the present invention includes a large number of user terminals (100) owned by a broadcasting subscriber, a channel information management server (200), A pay broadcast server (300), a merchandise broadcast server (400), and an electronic commerce server (500).

  The user terminal (100) includes a pay broadcast channel map for a pay broadcast provided from the pay broadcast server (300) via the broadcast network, and a product broadcast provided from the channel information management server (200) via the Internet network. A single integrated channel map (Channel Map) in which the product broadcast channel map for the product is integrated and managed, and the pay broadcast and product broadcast server (400) provided from the pay broadcast server (300) with reference to this is created. ) To receive the product broadcast provided.

  At this time, using a single integrated channel map in which the pay broadcast channel map and the product broadcast channel map are integrated, the user terminal (100) can perform the product with a simple user remote control, touch screen, or keyboard operation. The product broadcast provided from the broadcast server (400) can be easily approached, changed, and played as if the pay broadcast channel provided from the broadcast network is switched, thereby performing the broadcast independent of the content platform. .

  On the other hand, the user terminal (100) is a pay-broadcaster set top box, an OTT (Over The Top) set top box, a mobile communication terminal such as a smart TV, PC, or smart phone including an Internet connection and a set top box function. It can be a device owned by a user.

  The channel information management server (200) generates a product broadcast channel map for a product broadcast provided via the Internet network, and an integrated channel map management application and the generated product broadcast channel map are broadcast subscriber users. Provide to the terminal (100).

  At this time, when the product information channel map is generated, the channel information management server (200) maps the product broadcast content URL provided by the content platform provider, the channel connection menu, the product broadcast program identifier, or the product identifier to the product broadcast channel map. Thus, since a desired product broadcast content can be searched and used only by changing a simple product broadcast content URL or channel connection menu or product broadcast program identifier or product identifier by channel operation, a product broadcast independent of the content platform was used. Electronic commerce becomes possible.

  The pay broadcast server (300), in response to a product broadcast channel assignment request from the product broadcast server (400), broadcast composition time zone of at least one pay broadcast channel or a specific part of the specific pay broadcast channel among the entire pay broadcast channels. Alternatively, the channel connection menu is assigned to the product broadcast channel, and the broadcast stream for the channel excluding the channel assigned to the product broadcast channel is provided to the user terminal (100) of the broadcast subscriber via the broadcast network. At this time, the pay broadcast server (300) provides the pay broadcast channel map to the user terminal (100) of the broadcast subscriber.

  The merchandise broadcast server (400) requests the pay broadcast server (300) to allocate a merchandise broadcast channel, and at least one pay broadcast channel or a specific portion of a specific pay broadcast channel from the pay broadcast server to the entire pay broadcast channel. Product broadcast content which is broadcast via the selected product broadcast channel when the product broadcast channel is selected by the broadcast subscriber's user terminal (100) and the broadcast organization time zone or channel connection menu is assigned to the product broadcast channel. Is provided to the user terminal (100) of the corresponding broadcast subscriber via the Internet network.

  The electronic commerce server (500) performs an electronic commerce process requested through an electronic commerce request application executed by the user terminal (100), and distributes revenue for each product broadcast channel.

  By embodying in this way, the present invention provides a single broadcast channel map for pay broadcasts provided via a broadcast network and a product broadcast channel map for product broadcasts provided via an Internet network. By integrating and managing the integrated channel map (Channel Map), it is possible to easily access and change product broadcasts provided over the Internet by simple user remote control, touch screen, or keyboard operation, and use e-commerce Therefore, broadcasting and electronic commerce that do not depend on the content platform are performed.

  FIG. 2 is a block diagram showing a configuration of an embodiment of a user terminal of an electronic commerce system using independent product broadcasting for the content platform according to the present invention. As shown in FIG. 2, the user terminal (100) according to this embodiment includes a channel map management unit (110), a channel map storage unit (120), a channel management unit (130), and a broadcast processing unit ( 140).

  The channel map management unit (110) executes an integrated channel map management application, and a pay broadcast channel map for a pay broadcast provided via a broadcast network and a product broadcast for a product broadcast provided via the Internet network. The channel map and the single integrated channel map (Channel Map) are integrated and managed.

  At this time, the channel map management unit (110) receives the pay broadcast channel map from the pay broadcast server (300), and receives the product broadcast channel map and the integrated channel map management application from the channel information management server (200). In addition, the pay broadcast channel map and the merchandise broadcast channel map may be integrated into a single integrated channel map (Channel Map) and managed through the integrated channel map management application.

  The channel map storage unit (120) stores a single integrated channel map managed by the channel map management unit (110). At this time, a single integrated channel map obtained by integrating the pay broadcast channel map and the merchandise broadcast channel map stored by the channel map storage unit 120 may be different for each region.

  For example, a single integrated channel map in which a pay broadcast channel map and a merchandise broadcast channel map are integrated can include a channel number in numeric form that can identify each channel, and broadcast form information. The broadcast frequency band that the tuner must receive is mapped, and the product broadcast channel channel number includes the product broadcast content URL provided by the content platform provider, the channel connection menu, the product broadcast program identifier, or the product identifier. Can be mapped.

  The product broadcast content URL may be a URL of a content server (not shown) operated by a content platform operator. The channel connection menu may be a unique identification code given to a specific menu that can be selected on the user interface software of the user terminal, and the product broadcast content URL is further mapped to the unique identification code. Can do. The product broadcast program identifier may be a unique identification code that can identify each product broadcast program, and the product broadcast content URL may be further mapped to the unique identification code. The product identifier may be a unique identification code that can identify each product, and the product broadcast content URL may be further mapped to the unique identification code.

  For example, when the broadcast form information is “001”, the corresponding channel is a pay broadcast channel that provides pay broadcast only to broadcast subscribers, and “002” is a product broadcast channel that provides product broadcast. Can be embodied.

  The channel management unit (130) selects a channel by referring to a single integrated channel map stored in the channel map storage unit (120) according to a user's channel operation. For example, the channel management unit (130) can include a channel number recognition unit (131), a channel search unit (132), and a channel change unit (133).

  The channel number recognizing unit (131) recognizes a channel number according to a user's channel operation. At this time, the channel operation of the user can be generated by a remote controller, a touch screen, or a keyboard operation.

  For example, the channel number recognition unit 131 may be embodied to recognize a channel number from a remote control signal. When the user operates a remote controller (not shown) to select a channel number, the remote controller transmits a remote control signal to the user terminal (100), and the channel number recognition unit (131) selects the channel selected by the user from the remote control signal. It can be embodied to recognize numbers.

  The channel search unit (132) searches for a channel corresponding to the channel number recognized by the channel number recognition unit (131) from a single integrated channel map. For example, a channel corresponding to the channel number recognized by the channel number recognizing unit (131) by the channel search unit (132) and a pay broadcast channel map and a product broadcast channel map stored in the channel map storage unit (120) are obtained. The integrated single integrated channel map can be searched and understood, and it can be realized to know whether it is a pay broadcast channel or a commercial broadcast channel from the broadcast form information of the searched channel.

  The channel changing unit (133) releases the currently connected channel, and changes the connection to the channel searched by the channel searching unit (132). For example, when the channel searched by the channel search unit (132) is a pay broadcast channel, the channel change unit (133) receives a pay broadcast signal in a broadcast frequency band mapped to the pay channel. Can be implemented to change the channel to the selected channel.

  In the unlikely event, the channel searched by the channel search unit (132) is a product broadcast channel (at least one pay broadcast channel or a specific part of a specific pay broadcast channel among all pay broadcast channels or a channel connection menu). In this case, the channel change unit 133 converts the product broadcast content URL provided by the content platform operator mapped to the corresponding product broadcast channel, the channel connection menu, the product broadcast program identifier, or the product broadcast content URL corresponding to the product identifier. By instructing the middleware or web browser of the user terminal to connect, a channel change to the selected channel can be implemented.

  The broadcast processing unit (140) reproduces a pay broadcast channel signal provided from a pay broadcast channel selected by the channel management unit (130) or a product broadcast channel signal provided from a product broadcast channel. For example, the broadcast processing unit (140) can include a pay broadcast processing unit (141) and a merchandise broadcast processing unit (142).

  The pay broadcast processing unit (141) reproduces a pay broadcast channel signal provided from the pay broadcast channel selected by the channel management unit (130). For example, the pay broadcast processing unit (141) includes a tuner for selecting a broadcast frequency band, a demultiplexer (Demux) for demodulating a pay broadcast signal in the broadcast frequency band selected by the tuner, and a demodulator using the demultiplexer. And a processor for processing and reproducing the processed signal.

  The product broadcast processing unit (142) reproduces a product broadcast channel signal provided from the product broadcast channel selected by the channel management unit (130). For example, the merchandise broadcast processing unit (142) includes a modem (Modem) that receives a merchandise broadcast signal provided on the merchandise broadcast channel, a decoder (Decoder) that decodes the received merchandise broadcast signal, and a decoder that decodes the received merchandise broadcast signal. A web browser for browsing the signal.

  Therefore, by embodying in this way, a pay broadcast channel map for pay broadcast provided via the broadcast network and a product broadcast channel map for product broadcast provided via the Internet network are provided to the user terminal (100). By simply integrating and managing a single integrated channel map (Channel Map) through a simple user remote control, touch screen, or keyboard operation, product broadcasts provided over the Internet can be easily changed Therefore, broadcasting independent of the content platform can be performed.

  FIG. 3 is a block diagram showing a configuration of an embodiment of a channel information management server of an electronic commerce system using independent product broadcasting for the content platform according to the present invention. The channel information management server (200) generates a product broadcast channel map for a product broadcast provided via the Internet network, and an integrated channel map management application and the generated product broadcast channel map are transmitted to a broadcast subscriber's user. Provide to the terminal (100).

  As shown in FIG. 3, the channel information management server (200) according to this embodiment includes a product broadcast channel information collection unit (210), a channel map generation unit (220), an application storage unit (230), A channel map providing unit (240).

  The product broadcast channel information collection unit (210) collects product broadcast channel information from a product broadcast server (400) that provides product broadcasts via the Internet. The merchandise broadcast server (400) requests the pay broadcast server (300) to allocate a merchandise broadcast channel, and at least one pay broadcast channel or a specific pay broadcast channel is selected from the pay broadcast server (300). Since the broadcast scheduling time zone or channel connection menu of the specific part can be assigned to the product broadcast channel, the product broadcast channel information collecting unit (210) collects the product broadcast channel information assigned to the product broadcast channel from the product broadcast server (400). Can be embodied as follows.

  The channel map generation unit (220) analyzes the product broadcast channel information collected by the product broadcast channel information collection unit (210) to generate a product broadcast channel map. At this time, the channel map generation unit (220) searches for the product broadcast channel from the collected product broadcast channel information, and the product broadcast content URL, the channel connection menu, the product broadcast program identifier, or the product identifier is searched for the searched channel. Can be implemented to generate a merchandise broadcast channel map.

  Meanwhile, the channel map generation unit 220 may be implemented to generate a product broadcast channel map differently for each broadcasting region. For example, the channel map generation unit 220 generates a regional trade area identifier by mapping a regional broadcast area identifier and a zip code, and different product broadcast contents for the same product broadcast channel mapped to each regional business area identifier By mapping the URL or channel connection menu or product broadcast program identifier or product identifier provided, product broadcasting suitable for regional broadcasting can be performed.

  The application storage unit 230 stores an integrated channel map management application. The integrated channel map management application is software that is provided to a user terminal (100) of a broadcast subscriber and generates and manages a single integrated channel map in which a pay broadcast channel map and a product broadcast channel map are integrated. Can be pre-coded by the developer and stored in the application storage unit 230. At this time, the integrated channel map management application may be coded for each user terminal type (by model or OS) and stored in the application storage unit (230).

  The channel map providing unit (240) receives the product broadcast channel map generated by the channel map generating unit (220) and the integrated channel map management application stored in the application storage unit (230), as a broadcast subscriber user. Provide to the terminal (100).

  For example, the channel map providing unit (240) collects specification information from the user terminal (100) of the broadcast subscriber, selects an integrated channel map management application that matches the collected user terminal specifications, and generates a channel map. The product broadcasting channel map generated by the unit (220) may be provided to the user terminal (100) of the broadcasting subscriber.

  Further, when the channel map providing unit (240) receives a request for a channel connection menu for a product broadcast channel from the middleware of the user terminal (100), a product broadcast channel map in which the channel connection menu and the product broadcast content URL are mapped. Referring to FIG. 5, the user terminal 100 requesting the channel connection menu by searching for the product broadcast content URL corresponding to the requested channel connection menu may be implemented.

  By embodying in this way, the user terminal (100) that has received the product broadcast channel map provided by the channel map providing unit (240) and the integrated channel map management application executes the integrated channel map management application. A single integrated channel map is generated by integrating the product broadcast channel map received from the channel information management server (200) and the pay broadcast channel map received from the pay broadcast server (300). The product broadcast provided via the Internet can be easily changed by the user's remote control, touch screen, or keyboard operation.

  On the other hand, when the channel information management server (200) generates the product broadcast channel map, the product broadcast content URL, the channel connection menu, the product broadcast program identifier or the product identifier is mapped to the product broadcast channel, so that only a simple user operation is required. Since product broadcast contents can be changed, broadcasting independent of the content platform becomes possible.

  FIG. 4 is a block diagram showing a configuration of an embodiment of a pay broadcasting server of an electronic commerce system using independent product broadcasting for the content platform according to the present invention.

  As shown in FIG. 4, the pay broadcast server (300) according to this embodiment includes a channel management unit (310) and a pay broadcast processing unit (320).

  The channel management unit (310), in response to a product broadcast channel assignment request from the product broadcast server (400), broadcast composition time zone of at least one pay broadcast channel or a specific part of the specific pay broadcast channel among the entire pay broadcast channels. Alternatively, the channel connection menu is assigned to the product broadcast channel.

  The pay broadcast processing unit (320) provides a broadcast stream for channels other than the channel allocated to the product broadcast channel by the channel management unit (310) to the user terminal of the broadcast subscriber via the broadcast network. By implementing in this way, the pay broadcast server (300) broadcasts on the pay broadcast channel excluding the channels assigned to the product broadcast channel.

  FIG. 5 is a block diagram showing a configuration of an embodiment of a product broadcast server of the electronic commerce system using independent product broadcast for the content platform according to the present invention. As shown in FIG. 5, the product broadcast server (400) according to this embodiment includes a product broadcast channel request unit (410) and a product broadcast processing unit (420).

  The product broadcast channel requesting unit (410) requests the pay broadcast server (300) to assign a product broadcast channel, and the pay broadcast server (300) sends at least one pay broadcast channel or a specific one of the entire pay broadcast channels. The broadcast organization time zone or channel connection menu of a specific part of the pay broadcast channel can be assigned to the product broadcast channel.

  When the product broadcast processing unit (420) selects the product broadcast channel allocated from the pay broadcast server (300) via the product broadcast channel request unit (410) by the user terminal (100) of the broadcast subscriber, The product broadcast content broadcasted via the selected product broadcast channel is provided to the user terminal (100) of the corresponding broadcast subscriber via the Internet network.

  For example, when the channel selected by the user terminal (100) of the broadcast subscriber is at least one pay broadcast channel among all pay broadcast channels, the product broadcast processing unit (420) is mapped to the corresponding pay broadcast channel. The product broadcast content URL can be directly connected to the user terminal (100) of the corresponding broadcast subscriber. In this case, the product broadcast channel is embodied in a form in which the pay broadcast channel is assigned to the product broadcast channel and the product broadcast content URL is mapped to the pay broadcast channel.

  For example, when the channel selected by the user terminal (100) of the broadcast subscriber is in the broadcast organization time zone of the specific part of the specific pay broadcast channel, the product broadcast processing unit (420) specifies the specific part of the specific pay broadcast channel. The product broadcast program identifier mapped in the broadcast organization time zone or the product broadcast content corresponding to the product identifier is read from the product broadcast content URL mapped to the product broadcast program identifier or product identifier, and the user terminal of the corresponding broadcast subscriber Can be embodied. In this case, a product broadcast program identifier or product identifier mapped to a specific part of the broadcast organization time zone is assigned to the product broadcast channel, and the product broadcast content URL is mapped to the product broadcast program identifier or product identifier. 2 is an embodiment in which a channel is embodied.

  For example, when the channel selected by the user terminal (100) of the broadcast subscriber is the channel connection menu, the product broadcast processing unit (420) obtains the product broadcast content from the product broadcast content URL mapped to the channel connection menu. It may be embodied to read and provide to the user terminal (100) of the corresponding broadcast subscriber. In this case, the channel connection menu is assigned to the product broadcast channel, and the product broadcast channel is embodied in a form in which the product broadcast content URL is mapped to the channel connection menu. By embodying in this way, the product broadcast server (400) performs product broadcast on the product broadcast channel allocated from the pay broadcast server (300).

  Meanwhile, according to an additional aspect of the invention, the user terminal (100) may further include an electronic commerce request unit (150). The electronic commerce request unit 150 executes an electronic commerce request application for a product broadcast on a corresponding product broadcast channel when a specific key is input from a remote controller, a touch screen, or a keyboard during the reproduction of the product broadcast channel signal. This is an embodiment in which product transactions are made.

  For example, a merchandise seller places a sales order via an electronic commerce request application, and a merchandise buyer enters a purchase order and selects a settlement method such as credit card settlement, account transfer or mobile phone settlement and settles. By entering the name of the beneficiary and the product receipt address information, or entering the telephone number to be contacted, etc., so that the product transaction can be made, the electronic for the product broadcast on the corresponding product broadcast channel It can be embodied such that a commercial transaction is made.

  Meanwhile, according to an additional aspect of the invention, an electronic commerce server (500) of an electronic commerce system using independent product broadcasting for the content platform according to the present invention is requested through the electronic commerce request application. It can be embodied to perform commercial transaction processing and allocate revenue for each product broadcast channel.

  That is, the transaction order management for each product broadcast channel is integrated through the electronic commerce server (500), and the revenue is distributed to each product broadcast channel to provide the content platform operator with the revenue. At this time, the electronic commerce server 500 may be embodied such that a part of the profit of the product broadcast content platform operator is allocated to the product broadcaster and the product broadcast management fee is settled. On the other hand, the merchandise broadcaster can pay the fee for assigning the merchandise broadcast channel to the pay broadcaster.

  On the other hand, the electronic commerce server (500) is embodied so as to periodically collect and analyze product broadcast channel viewing breakdown or product order breakdown from the user terminal (100), and collect performance data for each product broadcast channel. Can be embodied.

  The product broadcast providing operation of the electronic commerce system using the independent product broadcast for the content platform according to the present invention as described above is examined with reference to FIG. FIG. 6 is a flowchart showing a product broadcast providing process of the electronic commerce system using independent product broadcast for the content platform according to the present invention.

  First, in step 610, the product broadcast server requests the pay broadcast server to allocate product broadcast channels.

  Then, in step 620, the pay broadcast server assigns a broadcast scheduling time zone or a channel connection menu of a specific part of at least one pay broadcast channel or a specific pay broadcast channel out of all pay broadcast channels to the product broadcast channel.

  In step 630, the pay broadcast server transmits product broadcast channel assignment information to the product broadcast server.

  Next, in step 640, the channel information management server collects product broadcast channel information from the product broadcast server and analyzes them to generate a product broadcast channel map. At this time, the product broadcast channel map can be generated by mapping the product broadcast content URL, the channel connection menu, the product broadcast program identifier or the product identifier to the product broadcast channel.

  Next, in step 650, the channel information management server provides the product broadcast channel map and the integrated channel map management application to the user terminal.

  In step 660, the pay broadcast server provides the pay broadcast channel map to the user terminal.

  Then, the user terminal that has received the pay broadcast channel map, the integrated channel map management application, and the product broadcast channel map executes the channel map management application in step 670 to integrate the pay broadcast channel map and the product broadcast channel map. Generate and manage a single unified channel map.

  Then, refer to a single integrated channel map in which the pay broadcast channel map generated by the user terminal and the product broadcast channel map are integrated and managed by the user's channel operation via remote control, touch screen, or keyboard operation Then, by selecting the channel, pay broadcasting via the broadcasting network or product broadcasting via the Internet network is performed.

  Accordingly, the present invention provides a content platform by easily approaching and changing a product broadcast provided from a product broadcast server as if switching a pay broadcast channel provided from a broadcast network by a simple user operation. Since the broadcast can be performed without depending on the electronic commerce and the electronic commerce can be used, the object of the present invention presented above can be achieved.

  The present invention has been described with reference to the preferred embodiments referenced by the accompanying drawings, but without departing from the scope of the invention within the scope of such claims and within the scope of the following claims. It is clear that various modifications are possible.

Claims (11)

An electronic commerce system that uses independent product broadcasting for the content platform,
A channel included in a pay broadcast channel map for a pay broadcast provided from the pay broadcast server via the broadcast network by executing the integrated channel map management application, and a product broadcast provided via the Internet network from the channel information management server A channel map management unit that selects all or a part of the channels from the channels included in the product broadcast channel map for and integrates and manages them in a single integrated channel map (Channel Map);
A channel map storage unit for storing a single integrated channel map managed by the channel map management unit;
A first channel management unit that selects a channel by referring to a single integrated channel map stored in the channel map storage unit by a user's channel operation;
A user terminal comprising : a broadcast processing unit that reproduces a pay broadcast channel signal provided from a pay broadcast channel selected by the first channel management unit or a product broadcast channel signal provided from a product broadcast channel ;
A channel information management server for generating a product broadcast channel map for product broadcast provided via the Internet network, and providing an integrated channel map management application and the generated product broadcast channel map to a user terminal of a broadcast subscriber; Prepared,
The channel information management server
A product broadcast channel information collection unit that collects product broadcast channel information from a product broadcast server that provides product broadcasts via the Internet;
A channel map generation unit that analyzes the product broadcast channel information collected by the product broadcast channel information collection unit and generates a product broadcast channel map;
An application storage for storing an integrated channel map management application;
A product map channel map generated by the channel map generating unit, and a channel map providing unit that provides an integrated channel map management application stored in the application storage unit to a user terminal of a broadcast subscriber,
Furthermore, the electronic commerce system includes a pay broadcast server,
The pay broadcast server is
In response to a product broadcast channel assignment request from the product broadcast server, a second broadcast assignment time zone or channel connection menu of a specific part of at least one pay broadcast channel or a specific pay broadcast channel is assigned to the product broadcast channel. The channel management department of
A pay broadcast processing unit for providing a broadcast stream for a channel excluding the channel assigned to the product broadcast channel by the second channel management unit to a user terminal of a broadcast subscriber via a broadcast network. An electronic commerce system that uses independent product broadcasting for the content platform. The first channel manager is
A channel number recognition unit for recognizing a channel number according to a user's channel operation;
A channel search unit for searching a channel corresponding to the channel number recognized by the channel number recognition unit from a single integrated channel map;
The content platform according to claim 1, further comprising: a channel changing unit that releases a currently connected channel and changes a connection to the channel searched by the channel searching unit. Electronic commerce system used. The channel map generator
A product broadcast channel is searched from the collected product broadcast channel information, and a product broadcast channel map is generated by mapping a product broadcast content URL, a channel connection menu, a product broadcast program identifier, or a product identifier to the searched channel. The electronic commerce system using independent product broadcasting for the content platform according to claim 1 . The channel map generator
The electronic commerce system using the independent product broadcast for the content platform according to claim 1 , wherein the product broadcast channel map is generated differently for each broadcast region. An electronic commerce system using independent product broadcasting for the content platform,
Requests the broadcast broadcast server to allocate product broadcast channels, and broadcasts the broadcast scheduling time zone or channel connection menu of at least one pay broadcast channel or a specific part of the specified pay broadcast channel from the pay broadcast server to the entire pay broadcast channel A product broadcast channel request section assigned to a channel;
When a broadcast subscriber user terminal selects a product broadcast channel assigned from a pay broadcast server via the product broadcast channel request unit, the product broadcast content broadcast through the selected product broadcast channel is transmitted to the Internet network. The content platform according to claim 1 , further comprising a product broadcast server having a product broadcast processing unit provided to a user terminal of a corresponding broadcast subscriber via an electronic device using the independent product broadcast for the content platform according to claim 1. Commerce system. The product broadcast processing unit
When the channel selected by the user terminal of the broadcast subscriber is at least one pay broadcast channel among the entire pay broadcast channels, the product broadcast content URL mapped to the corresponding pay broadcast channel is set as the user terminal of the corresponding broadcast subscriber. 6. The electronic commerce system using independent product broadcasting for the content platform according to claim 5 , wherein direct connection is made. The product broadcast processing unit
When the channel selected by the user terminal of the broadcast subscriber is the broadcast organization time zone of the specific part of the specific pay broadcast channel, the product broadcast program identifier mapped to the broadcast organization time zone of the specific part of the specific pay broadcast channel or read product broadcast content corresponding to the product identifier from the corresponding products broadcast program identifier or goods broadcast content URL that is mapped to product identifier, according to claim 5, characterized in that it provides to the user terminal of the corresponding broadcast subscriber An electronic commerce system that uses independent product broadcasting for the content platform. The product broadcast processing unit
When the channel selected by the user terminal of the broadcast subscriber is a channel connection menu, the product broadcast content is read from the product broadcast content URL mapped to the channel connection menu and provided to the user terminal of the corresponding broadcast subscriber. An electronic commerce system using independent product broadcasting for the content platform according to claim 5 . The user terminal is
An electronic commerce request unit for executing an electronic commerce request application for a product broadcast on the product broadcast channel when a specific key is input from the remote controller, touch screen, or keyboard during the reproduction of the product broadcast channel signal. The electronic commerce system using independent product broadcasting for the content platform according to claim 1 . An electronic commerce system using independent product broadcasting for the content platform,
The content platform according to claim 9 , further comprising: an electronic commerce server that performs electronic commerce processing requested through the electronic commerce request application and distributes revenue for each product broadcast channel. Electronic commerce system using product broadcasting. The electronic commerce server is
11. The electronic commerce system using product broadcasting independent of a content platform according to claim 10 , wherein product broadcast channel viewing breakdown or product order breakdown is periodically collected and analyzed from a user terminal.

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