KR20110079598A - Multi-channel t-commerce service providing method - Google Patents

Abstract

PURPOSE: A multi-channel t-commerce service and a method thereof are provided to efficiently and economically offer a multi-channel interlinking TV service by constructing a channel-linking TV e-commerce service to at least more than two channel providers. CONSTITUTION: An integration WAS(Web Application Server)(122) of an internet e-commerce operating system(120) stores product information to an integration DB(126) and stores the information. The integration web application server comprises an integration management module about the e-commerce information and e-commerce function module. The integration management module integrally manages the internet e-commerce service and the multi-channel t-commerce service.

Description

MULTI-CHANNEL T-COMMERCE SERVICE PROVIDING METHOD}

The present invention relates to a method for providing a TV e-commerce service on a plurality of channels transmitted by one or more broadcasting companies for T-Commerce using a television (hereinafter, TV).

Advances in telecommunication convergence and convergence technology have enabled broadcast services to receive a variety of interactive services on TV by digitizing additional information data such as weather news to viewers in addition to existing video signals. In such a TV environment, viewers can search for information that is useful for life, such as securities and weather, in addition to broadcast video through digital set-top boxes, and purchase products through TV e-commerce services.

The TV e-commerce service was provided in the form of a limited stand-alone TV e-commerce service, which was only available through menu buttons provided by the initial broadcasters. It has evolved into a TV e-commerce service.

Until now, TV e-commerce service has maintained a stand-alone or linked TV e-commerce type based on a single data broadcast, in which channel providers are transmitted and controlled only by the corresponding channel. This had to be done individually, from overall system implementation to operation.

In addition, the existing TV e-commerce service has a limitation in that it cannot display many products on one screen due to the user interface structure. Therefore, TV e-commerce service is more difficult than the e-commerce service to construct a variety of products that satisfy customer's taste. Each channel provided has a complicated process such as signing up and logging in, which is inconvenient in the viewer's usage environment, making it difficult to activate the TV e-commerce service.

The present invention is not in the form of a TV e-commerce service that is linked only within an individual channel, but the channel-linked TV e-commerce service without building a separate service providing system for at least two channel providers who wish to provide TV e-commerce services to viewers. The purpose of the present invention is to provide a multi-channel linked TV service in a more convenient and economical way by providing a service provider.

In addition, the present invention provides a method for providing a TV e-commerce service in a multi-channel (multiple) channels in one system, thereby providing at least two multi-channel TV e-commerce services to a viewer by only one subscription and login. An object of the present invention is to provide a multi-channel linked TV service that can freely use an e-commerce service in a channel.

Method for providing a multi-channel TV e-commerce service of the TV e-commerce service providing system comprising an Internet e-commerce operating system and a multi-channel TV e-commerce operating system according to an embodiment of the present invention: Registering channel TV e-commerce product information; Organizing the registered product information according to broadcasting company information, channel provider information, broadcasting schedule time information, product code, and product classification in the multi-channel TV e-commerce operating system; Transmitting, by the multi-channel TV e-commerce operating system, multi-channel TV e-commerce service product information corresponding to the organized product information to a plurality of channels transmitted by at least one broadcaster; Exposing the transmitted multi-channel TV e-commerce service product information to the plurality of channels using trigger information; And moving to a multi-channel linked TV e-commerce service through a remote control operation corresponding to the trigger information of the viewer, wherein the multi-channel linked TV e-commerce service comprises the exposed multi-channel TV e-commerce service product information. Is linked to.

The registering of the multi-channel TV e-commerce product information may include registering product information in the Internet e-commerce operating system; Selecting the multi-channel TV e-commerce product information from the product information registered in the internet e-commerce system in the multi-channel TV e-commerce operating system; And registering the selected multi-channel TV e-commerce product information as the multi-channel TV product information according to the product code and the product classification in the multi-channel TV e-commerce operating system.

The multi-channel TV e-commerce information and the multi-channel TV e-commerce product information is organized in the multi-channel TV e-commerce management system based on the broadcasting company information, the channel operator information, and the organizing time information. It further comprises a step.

The method may further include authenticating whether the multi-channel TV e-commerce service member is a member of the multi-channel TV e-commerce operating system.

In an embodiment, the multi-channel TV e-commerce management system may be configured based on the broadcasting provider information, the channel operator information, a set-top box unique value having a set-top box ID, and member information having a social security number, a name, and a password. It is implemented to subscribe the channel TV e-commerce service members.

In an embodiment, the multi-channel TV e-commerce operating system, when the viewer is a member registered to the Internet e-commerce service, performs real name authentication with the resident registration number, and then registers a password only for the multi-channel TV e-commerce service. It is implemented to subscribe to the multi-channel TV e-commerce service member.

In an embodiment, the multi-channel TV e-commerce operating system is implemented such that the multi-channel linked TV e-commerce service is provided to a viewer for which the multi-channel TV e-commerce service member authentication is completed.

In an embodiment, the multi-channel TV e-commerce operating system may be configured to provide a separate time for a predetermined time in another channel in which the multi-channel TV-based e-commerce service is provided to the viewers whose membership authentication of the multi-channel TV e-commerce service is completed. It is implemented to make the certificate valid without membership authentication.

The moving to the multi-channel linked TV e-commerce service may include: when the viewer watching a channel provided with the multi-channel TV e-commerce service selects the trigger information by using a trigger button of a remote controller, And posting the multi-channel TV e-commerce service product information provided on the channel.

According to another aspect of the present invention, there is provided a method for providing a TV e-commerce service of a TV e-commerce service providing system having an internet e-commerce operating system and a multi-channel TV e-commerce operating system. Registering multi-channel TV e-commerce product information to be organized in a plurality of channels transmitted by the business operator; And transmitting, in the multi-channel TV e-commerce operating system, trigger information corresponding to the registered product information to the plurality of channels transmitted by the one or more broadcasting companies.

In an embodiment, the Internet e-commerce management system integrally manages an Internet e-commerce service and a multi-channel TV e-commerce service.

In an embodiment, the Internet e-commerce operating system may include sales product information, transaction information concluded in the Internet e-commerce service or the multi-channel TV e-commerce service, Internet e-commerce service member information, and multi-channel TV e-commerce service. Stores all the information necessary for the e-commerce including the member information.

In an embodiment, the Internet e-commerce management system integrally manages data according to broadcaster information, channel provider information, and broadcast program.

In an embodiment, the multi-channel TV e-commerce service is linked according to a combination of multi-channel TV e-commerce service product information and channel information.

In an embodiment, the multi-channel TV e-commerce service may publish the same or a plurality of product information on the plurality of channels for a predetermined period of time, and may include at least one of auction, joint purchase, social commerce, and contract discount collateral service. E-commerce services.

Method for providing a multi-channel TV e-commerce service of the TV e-commerce service providing system comprising an Internet e-commerce operating system and a multi-channel TV e-commerce operating system according to another embodiment of the present invention: Multi-channel TV e-commerce service product information Selecting a trigger information by a viewer watching a channel provided with a trigger button of a remote controller; And moving to a data channel-based independent TV e-commerce service corresponding to the trigger information.

In an embodiment, predetermined product information associated with the trigger information is posted on the moved independent TV e-commerce service.

In an embodiment, when moving to the standalone TV e-commerce service, the member authentication is performed on the standalone TV e-commerce service when the member authentication is not performed.

In an embodiment, after the e-commerce is concluded on the stand-alone TV e-commerce service, the channel returns to the channel for posting the multi-channel TV e-commerce service product information associated with the stand-alone TV e-commerce service.

In an embodiment, the electronic commerce information concluded on the stand-alone TV e-commerce service is stored to be distinguished from the e-commerce information of the multi-channel linked TV e-commerce service.

The TV e-commerce service providing system according to an exemplary embodiment of the present invention provides a TV-commerce service by providing integrated programming information registration and storage based on broadcaster and channel operator information, thereby providing a plurality of channels of channel operators for at least one broadcaster. Provides multi-channel TV e-commerce services that broadcast each or simultaneously.

The TV e-commerce service providing system according to an exemplary embodiment of the present invention allows a channel operator to provide a TV e-commerce service without a separate e-commerce system.

The TV e-commerce service providing system according to an exemplary embodiment of the present invention integrates and manages member information to be subscribed in a plurality of channel operator environments of at least one broadcaster, thereby enabling multi-channel TV e-commerce with one membership and one login. You can use the TV e-commerce service freely without registering and logging in in the channel where the service is provided.

In accordance with another aspect of the present invention, a system for providing a TV e-commerce service exposes a plurality of product information organized based on registered schedule information to a viewer on a current channel, or is a data broadcasting based stand-alone TV configured with a plurality of product information. By moving to an e-commerce service, a TV e-commerce service can be used.

The system for providing a TV e-commerce service according to an exemplary embodiment of the present invention provides a TV e-commerce service in the environment of a plurality of channel operators of one or more broadcasting companies, thereby exposing more viewers, thereby making joint purchases requiring much participation of viewers. Various e-commerce models, such as auctions and social commerce, can be easily applied by TV e-commerce providers.

1 is a block diagram illustrating a system for providing a TV e-commerce service according to an exemplary embodiment of the present invention.
FIG. 2 is a diagram exemplarily illustrating a process in which a product is posted to a viewer in the TV e-commerce service providing system illustrated in FIG. 1.
FIG. 3 is a diagram illustrating a process of ordering a product using a multi-channel TV e-commerce service in the TV e-commerce service providing system shown in FIG. 1.
FIG. 4 is a flowchart illustrating a TV e-commerce service member registration process in the TV e-commerce service providing system illustrated in FIG. 1.
FIG. 5 is a diagram illustrating a multi-channel linked TV e-commerce service linked in the TV e-commerce service providing system illustrated in FIG. 1.
FIG. 6 is a diagram illustrating a multi-channel independent TV e-commerce service linked in the TV e-commerce service providing system illustrated in FIG. 1.

Hereinafter, exemplary embodiments of the present invention will be described with reference to the accompanying drawings so that those skilled in the art may easily implement the technical idea of the present invention.

In accordance with another aspect of the present invention, a system for providing a TV e-commerce service includes a plurality of broadcast operator (Service Operator) information in order to provide a multi-channel (in other words, a plurality of channels) TV e-commerce service. And a plurality of channels that broadcast TV e-commerce services by one or more broadcasting providers by scheduling broadcast time based on program provider information and sub-channel program provider information, and scheduling and registering TV product information based on broadcast programming information. Is implemented to provide them. Thus, the TV e-commerce service providing system of the present invention can provide the TV e-commerce service respectively or simultaneously on a plurality of channels transmitted by one or more broadcasting companies.

The TV e-commerce service providing system according to an exemplary embodiment of the present invention may provide a TV e-commerce service and a method of operation immediately to a broadcaster or a channel operator who wants to receive the TV e-commerce service without a separate construction cost or time period. have.

1 is a block diagram illustrating a system for providing a TV e-commerce service according to an exemplary embodiment of the present invention. Referring to FIG. 1, the TV e-commerce service providing system 10 includes a multi-channel TV e-commerce system 100 and headends (or broadcast transmission systems) of one or more broadcasters 210 to 2K0, where K is 2. And the set top boxes (eg, 301 to 30N, where N is a natural number) corresponding to each of the broadcaster's headends 210 to 2K0. TV e-commerce service providing system 10 according to an embodiment of the present invention is implemented to provide a multi-channel TV e-commerce service.

The multi-channel TV e-commerce system 100 includes an internet e-commerce operating system 120 and a multi-channel TV e-commerce operating system 140.

The Internet e-commerce operating system 120 is implemented to perform an e-commerce (commerce) function in the Internet and TV environment, such as product management, membership management, order payment management. The Internet e-commerce operating system 120 includes an integrated web application server 122 and an integrated database 126.

The integrated web application server 122 is implemented to register and store product information for the Internet e-commerce in the integrated database 126, and to conclude the transaction of the Internet e-commerce service or the transaction of the multi-channel TV e-commerce service.

The integrated web application server 122 is an integrated management module (not shown) for electronic commerce information (Internet e-commerce information and TV e-commerce information) such as product information, member information, order payment information, and electronics such as orders and payments. Commerce function module (not shown). Here, the integrated management module manages the Internet e-commerce service and the multi-channel TV e-commerce service integrally. In addition, the e-commerce function module such as ordering and payment includes an internet e-commerce function and a multi-channel TV e-commerce function.

The unified database 126 stores electronic commerce information data such as member information, orders, and payment information generated from the Internet e-commerce service and the multi-channel TV e-commerce service. The integrated database 126 provides information on sales products of the Internet e-commerce service, transaction information concluded in the Internet e-commerce service or the multi-channel TV e-commerce service, membership information subscribed to the Internet e-commerce service, and subscription in the multi-channel TV e-commerce service. Save a member's information.

In an embodiment, the internet e-commerce service and the multi-channel TV e-commerce service may share product information to sell / sell. For example, some product information of the Internet e-commerce service may be converted by the multi-channel TV e-commerce operating system 140 to be suitable for the multi-channel TV e-commerce service, thereby becoming product information of the multi-channel TV e-commerce service.

In an embodiment, the unified database 126 includes a member database (not shown) that collectively manages Internet e-commerce service members and multi-channel TV e-commerce service members. Herein, the Internet e-commerce service member means a member who subscribes to the Internet e-commerce service, and the multi-channel TV e-commerce service member means a member who subscribes to the multi-channel TV e-commerce service.

The multi-channel TV e-commerce operating system 140 is implemented to organize and register a multi-channel TV e-commerce service. The multi-channel TV e-commerce operating system 140 includes a multi-channel TV e-commerce web application server 142 and a multi-channel TV e-commerce database 146.

Although not shown, the multi-channel TV e-commerce web application server 142 includes a data agent and a multi-channel TV e-commerce management module. Here, the data agent transmits the organized multichannel TV e-commerce service data to the headends 212-2K0. In addition, the multi-channel TV e-commerce management module performs reference information management, exhibition / organization management, and product management such as broadcaster information and channel provider information.

The following describes the three main operations of the multichannel TV e-commerce management module.

First, the reference information management performs the task of registering and managing the information of the broadcasting company to deliver the multi-channel TV e-commerce service and the channel information provided by the lower channel provider in the multi-channel TV e-commerce system 100.

Second, the exhibition / organization management is a task of registering and managing TV product information in the multi-channel TV e-commerce service according to the broadcasting schedule information in the multi-channel TV e-commerce operating system 140 of the multi-channel TV e-commerce system 100. Perform

Third, commodity management is to read the product information, such as product code from the e-commerce operating system 120 of the multi-channel TV e-commerce system 100 to the multi-channel TV e-commerce operating system 140 to reconstruct the product for TV Perform registration and management.

The multi-channel TV e-commerce database 146 is implemented to integrate (or classify) management and storage of broadcaster information, channel provider information, and programming information for each program dependent on a channel provided by the channel provider.

In an embodiment, the multi-channel TV e-commerce operating system 140 authenticates whether it is a member of the multi-channel TV e-commerce service.

In an embodiment, the multi-channel TV e-commerce management system 140 may be based on a set-top box unique value including broadcaster information, channel operator information, set-top box ID, and member information including a social security number, name, and password. Subscribe to the multi-channel TV e-commerce service.

In an embodiment, the multi-channel TV e-commerce operating system 140, when the viewer is a member registered to the Internet e-commerce service, performs real name authentication with a social security number, and then multiplies only by registering a password for the multi-channel TV e-commerce service. Subscribe to channel TV e-commerce service members.

In an embodiment, the multi-channel TV e-commerce operating system 140 provides a multi-channel linked TV e-commerce service to viewers whose multi-channel TV e-commerce service member authentication is completed.

In an embodiment, the multi-channel TV e-commerce operating system 140 is a separate member for a predetermined time in a different channel where the multi-channel TV e-commerce service is provided to the viewers who have completed the multi-channel TV e-commerce service member authentication. Validate without authentication.

The headends 210 to 2K0 of the broadcaster are implemented to receive data related to the multichannel TV e-commerce service from the multi-channel TV e-commerce system 100 and transmit the data related to the set-top box of the subscribers of the broadcaster. In particular, each of the headends 210 to 2K0 receives a data related to the multi-channel TV e-commerce service from the multi-channel TV e-commerce operating system 140 and manages the data to be transmitted to a subscriber set-top box of a broadcaster. , For example, 212).

Broadcaster subscriber set-top boxes (e.g., 301-30N) receive multi-channel TV e-commerce service data from the headend (e.g., 210) to enable viewers to use the multi-channel TV e-commerce service on TV. It is implemented to provide user interface (UI) / graphic user interface (GUI) functions.

The TV e-commerce service providing system 10 according to an exemplary embodiment of the present invention performs an integrated member management function in the multi-channel TV e-commerce system 100 and includes an integrated database 126 in which the integrated member information is stored. If a user registers only once in a channel provided with the multi-channel TV e-commerce service, any channel of any broadcaster provided with the multi-channel TV e-commerce service can use the multi-channel TV e-commerce service without a separate registration procedure. In addition, the TV e-commerce service providing system 10 according to an embodiment of the present invention, if a user logs in only once to a channel provided with the multi-channel TV e-commerce service (as long as the remote control operation is maintained for a predetermined time), the multi-channel TV electronics E-commerce services can be used in other channels where commerce services are provided without a separate login. As a result, the TV e-commerce service providing system 10 according to an embodiment of the present invention increases the user's convenience, and if a user logs in only one channel without a separate login procedure in each channel even after joining, E-commerce services can be freely used in other channels that provide channel TV e-commerce services.

The TV e-commerce service providing system 10 according to an exemplary embodiment of the present invention posts the same or a plurality of product information on a plurality of channels for a predetermined period, and auctions, joint purchases, social commerce, contract discount collateral services. It can be implemented to provide a variety of e-commerce services, including.

For example, the TV e-commerce service providing system 10 according to an exemplary embodiment of the present invention may be implemented to provide an e-commerce service using a discount collateral. Details of the e-commerce service using discount collateral will be described in Korean Patent No. 10-0441874 filed by Ha Yong-chul and incorporated in this application.

FIG. 2 is a diagram exemplarily illustrating a process of posting a product to a viewer in the TV e-commerce service providing system 10 illustrated in FIG. 1. 1 and 2, the method of posting product information proceeds as follows. In the following description, it is assumed that product information is posted to users of the first headend 210 for convenience of description.

First, the manager of the multi-channel TV e-commerce system 100 inputs product information into the Internet e-commerce operating system 120 (①). The integrated web application server 122 stores the input product information in the integrated database 126 (2). Thus, the product registration is completed in the integrated database 126 of the Internet e-commerce operating system 120. The manager inquires product information such as product code from the integrated database 126 in the multi-channel TV e-commerce operating system 140 (③). The multi-channel TV e-commerce web application server 142 of the multi-channel TV e-commerce system 140 converts the product information read from the integrated database 126 to be suitable for the multi-channel TV e-commerce service, and converts the converted product information. Store in the multi-channel TV e-commerce database 146 (4). As a result, the multi-channel TV e-commerce product registration is completed in the multi-channel TV e-commerce database 146.

The multi-channel TV e-commerce web application server 142 transmits, among the registered products, information related to products to be sold in the multi-channel TV e-commerce service to the data manager 212 of the first headend 210 (⑤). ). The data manager 212 manages to transmit the transmitted commodity information to the plurality of set top boxes 301 to 30N (6). The set top boxes 301 to 3ON receiving the TV product information expose the product information to viewers in the form of a multi-channel linked TV e-commerce service according to the organization information.

FIG. 3 is a diagram illustrating a process of performing a product order using a multi-channel TV e-commerce service in the TV e-commerce service providing system 10 shown in FIG. 1. 1 and 3, a process of performing a product order using a multi-channel TV e-commerce service is as follows. Hereinafter, for convenience of description, it is assumed that a viewer using the first set-top box 301 of the first headend 210 orders the goods.

A viewer watching a broadcast provided with a multi-channel TV e-commerce service may select a trigger button provided by the multi-channel TV e-commerce service by pressing a specific button provided by the broadcaster or on a remote control capable of controlling a set-top box. Channel (interlocked or standalone) TV e-commerce services are provided. After that, the viewer selects, logs in, and pays with the remote control to order the products provided by the multi-channel TV e-commerce service. At this time, the return path device 322 of the set-top box 301 is a multi-channel TV electronic commerce operating system related to the multi-channel TV product order information, such as order number, product number, member information, broadcast operator information, channel operator information Transfer to 140 (①, ②). Here, the return pass device is implemented to send information input by the viewer back to the multi-channel TV e-commerce system in a digital interactive broadcasting environment.

Thereafter, the multi-channel TV e-commerce web application server 142 transmits the order information to the integrated web application server 122 of the Internet e-commerce operating system 120 without any additional processing (③). The integrated web application server 122 stores the order information related to the multi-channel TV e-commerce service in the integrated database 126 (④). Here, order information purchased using the multi-channel TV e-commerce service is stored for each service provider, channel provider, and broadcast program. This completes the commodity order operation in the multi-channel TV e-commerce.

FIG. 4 is a flowchart illustrating a multichannel TV e-commerce service member registration process in the TV e-commerce service providing system 10 illustrated in FIG. 1. 1 and 4, the multi-channel TV e-commerce service member registration process is as follows.

When attempting to join a multi-channel TV e-commerce service, it is determined whether the member is already subscribed, and whether it is the first e-commerce service member (S110).

If the viewer is a member of the Internet e-commerce service, registration of the multi-channel TV e-commerce service member is completed by registering only the password for the multi-channel TV e-commerce service (S120). That is, when a viewer registers a multichannel TV e-commerce password, the broadcaster information, set-top box ID, and multi-channel TV e-commerce password information are integrated into the integrated database 126 of the Internet e-commerce operating system (see FIG. 1, 120). Register separately.

On the other hand, when the viewer is not an e-commerce service and a multi-channel TV e-commerce member, a new multi-channel TV e-commerce service member registration procedure is performed (S125).

In the TV e-commerce service providing system 10 according to an exemplary embodiment of the present invention, member account management may be more conveniently performed. For example, in a channel using the multi-channel TV e-commerce service, login is performed only by inputting a password for the multi-channel TV e-commerce service. Thereafter, even if the viewer enters another channel providing the multi-channel TV e-commerce service, the multi-channel TV e-commerce service can be freely used without performing a separate login.

In addition, since the TV e-commerce service providing system 10 according to the embodiment of the present invention can use the multi-channel TV e-commerce service with the same account, the products selected by each channel providing the multi-channel TV e-commerce service can be used. Can be viewed and managed by integration. For example, viewers can freely choose the flagship products for each channel, such as designating fashion-related items as products of interest in the fashion channel, and designating healthy foods as products of interest in the health channel, and either buy immediately or later. It can be integrated and viewed.

FIG. 5 is a diagram illustrating a multi-channel TV e-commerce service interworking with a current channel according to registration information registered in the TV e-commerce service providing system 10 illustrated in FIG. 1. The TV e-commerce service providing system 10 exposes a trigger button to a viewer on a screen in a plurality of channels transmitted by one or more broadcasters, and selects a trigger button (for example, a red button) provided to a remote controller. According to the present invention, a multi-channel TV e-commerce service is provided for each channel.

In addition, when ordering a specific product of the multi-channel linked TV e-commerce service without login, login is requested. If the member is not a member of the multi-channel TV e-commerce service, a screen that leads to a subscription screen is provided. Member registration of the multi-channel linked TV e-commerce service is integrated into the integrated database (see Fig. 1, 126) of the Internet e-commerce operation system based on the member information such as ID, password, real name, social security number, etc. It is registered.

The multi-channel TV e-commerce service according to an embodiment of the present invention may provide various types of TV e-commerce services according to organization information.

The multi-channel TV e-commerce service providing method according to an embodiment of the present invention registers the multi-channel TV e-commerce product information in the multi-channel TV e-commerce operating system (see FIG. 1, 140), the multi-channel TV e-commerce operating system ( In step 140, the registered product information is organized according to the broadcasting company information, the channel operator information, the broadcasting schedule time information, the product code, and the product classification, and corresponding to the product information organized in the multi-channel TV e-commerce operating system 140. The channel TV e-commerce service information is transmitted to a plurality of channels transmitted by one or more broadcasting companies (refer to FIG. 1, 210 to 2K0), and the trigger information is transmitted to the plurality of channels through the transmitted multi-channel TV e-commerce service information. To the multi-channel linked TV e-commerce service through the remote control operation corresponding to the trigger information of the viewer. . Here, the multi-channel linked TV e-commerce service is linked to the exposed multi-channel TV e-commerce service product information.

In an embodiment, when a viewer watching a channel provided with the multi-channel TV e-commerce service selects trigger information by using a trigger button on the remote controller, when the user moves to the multi-channel linked TV e-commerce service, the multi-channel provided on the channel is provided. Product information of the channel TV e-commerce service information is posted.

In an embodiment, the multi-channel TV e-commerce service is linked according to the combination of the multi-channel TV e-commerce service information and the channel information.

In an embodiment, the multi-channel TV e-commerce service may publish the same or a plurality of product information on the plurality of channels for a predetermined period of time, and may include at least one of auction, co-purchase, social commerce, and contract discount collateral service. Provide e-commerce services.

The TV e-commerce service providing system 10 according to an exemplary embodiment of the present invention provides an environment in which a multi-channel TV e-commerce service can be immediately provided to a channel operator or a separate operator who wants to use the TV e-commerce service. Offers multi-channel TV e-commerce services on more channels, expands product selection, and provides an easy-to-use environment with a single sign-up or login, resulting in more subscriptions and purchases from more viewers. It can effectively provide a variety of competitive e-commerce business models such as auctions and auctions.

On the other hand, the TV e-commerce service providing system 10 according to an embodiment of the present invention may be linked to the independent TV e-commerce service based on the data channel of the same broadcaster.

FIG. 6 is a diagram illustrating a multi-channel independent TV e-commerce service linked in the TV e-commerce service providing system illustrated in FIG. 1. Referring to FIG. 6, the independent TV e-commerce service is a data channel-based TV e-commerce service provided by the same broadcaster, and various product groups irrespective of broadcast may be organized.

The multi-channel TV e-commerce service providing system 10 may move from the trigger of the multi-channel linked TV e-commerce to the data broadcasting-based independent TV e-commerce service through a remote control operation corresponding to the trigger information of the data viewer based on the data channel. have. Here, the standalone TV e-commerce service exposes information on the standalone TV e-commerce service associated with the trigger of the linked TV e-commerce.

In an embodiment, the standalone TV e-commerce service may perform member authentication when a product order is attempted without member authentication.

In an embodiment, the standalone TV e-commerce service may perform membership registration when attempting membership.

In an embodiment, the membership of the independent TV e-commerce service is integrated with the Internet e-commerce operating system (see FIG. 1 and 120) based on member information such as ID, password, real name, social security number, etc., in addition to broadcasting service provider information and channel operator information. This is done by registering in the database 126.

In an embodiment, the order information such as broadcast provider information, channel provider information, member information, product code, etc. of the multi-channel TV e-commerce service linked when the e-commerce is concluded in the independent TV e-commerce service may be integrated database of the Internet e-commerce operating system. Is registered to.

In an embodiment, predetermined product information associated with a trigger is posted on a data channel-based independent TV e-commerce service moved through trigger association of a multi-channel TV e-commerce service.

In an embodiment, when moving to a data channel-based stand-alone TV e-commerce service, if member authentication is not performed on the stand-alone TV e-commerce service screen, membership authentication is performed on the stand-alone TV e-commerce service.

In an embodiment, after the e-commerce is concluded on the data channel-based independent TV e-commerce service, it is restored to the multi-channel TV e-commerce service channel associated with the independent TV e-commerce service.

In an embodiment, the e-commerce information concluded on the data channel-based independent e-commerce service is stored to be distinguished from the multi-channel linked TV e-commerce service.

On the other hand, the TV e-commerce service providing system 10 according to an embodiment of the present invention may be associated with a mobile e-commerce (m-Commerce) service. The mobile e-commerce service means electronic commerce using a mobile communication service. Mobile with information service function can purchase goods / services and make financial transactions. The TV e-commerce service providing system 10 of the present invention may be implemented to share member information with mobile e-commerce service members.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention. Therefore, the scope of the present invention should not be limited to the above-described embodiments, but should be determined by the equivalents of the claims of the present invention as well as the claims of the following.

10: TV e-commerce service provision system
100: multichannel TV e-commerce system
120: Internet e-commerce operating system
140: multi-channel TV e-commerce operating system
122: Integrated Web Application Server
126: Integrated Database
142: multichannel TV e-commerce web application server
146: Multichannel TV Ecommerce Database
210 ~ 2K0: Headend (broadcasting system)
301 ~ 30N: Set Top Box
212: data manager
322: return pass device

Claims (20)

A method for providing a multi-channel TV e-commerce service of a TV e-commerce service providing system including an internet e-commerce operating system and a multi-channel TV e-commerce operating system:
Registering multi-channel TV e-commerce product information with the multi-channel TV e-commerce operating system;
Organizing the registered product information according to broadcasting company information, channel provider information, broadcasting schedule time information, product code, and product classification in the multi-channel TV e-commerce operating system;
Transmitting, by the multi-channel TV e-commerce operating system, multi-channel TV e-commerce service product information corresponding to the organized product information to a plurality of channels transmitted by at least one broadcaster;
Exposing the transmitted multi-channel TV e-commerce service product information to the plurality of channels using trigger information; And
Moving to a multi-channel linked TV e-commerce service through a remote control operation corresponding to the trigger information of the viewer;
The multi-channel linked TV e-commerce service is a multi-channel TV e-commerce service providing method associated with the exposed multi-channel TV e-commerce service product information. The method of claim 1,
Registering the multi-channel TV e-commerce product information,
Registering product information in the internet e-commerce operating system;
Selecting the multi-channel TV e-commerce product information from the product information registered in the internet e-commerce system in the multi-channel TV e-commerce operating system; And
And registering the selected multi-channel TV e-commerce product information in the multi-channel TV e-commerce operating system as the multi-channel TV product information according to the product code and the product classification. The method of claim 1,
And organizing the multi-channel TV e-commerce information and the multi-channel TV e-commerce product information on the basis of the broadcasting company information, the channel operator information, and the organizing time information in the multi-channel TV e-commerce operating system. How to provide a multi-channel TV e-commerce service. The method of claim 3, wherein
And authenticating whether the multi-channel TV e-commerce service member is a member of the multi-channel TV e-commerce operating system. The method of claim 4, wherein
The multi-channel TV e-commerce management system, the multi-channel TV e-commerce service based on the broadcasting provider information, the channel operator information, the set-top box unique value having a set-top box ID, and the member information having a social security number, name and password. A method of providing a multi-channel TV e-commerce service implemented to subscribe members. The method of claim 5, wherein
The multi-channel TV e-commerce operating system, when the viewer is a member registered to the Internet e-commerce service, performs real name authentication with the resident registration number, and then registers the multi-channel TV e-commerce only by registering a password for the multi-channel TV e-commerce service. A method of providing a multi-channel TV e-commerce service implemented to subscribe to a commerce service member. The method of claim 4, wherein
The multi-channel TV e-commerce operating system, the multi-channel TV e-commerce service providing method is implemented so that the multi-channel linked TV e-commerce service is provided to the viewers of the multi-channel TV e-commerce service member authentication is completed. The method of claim 7, wherein
The multi-channel TV e-commerce management system, authentication is performed without a separate member authentication for a predetermined time in a different channel where the multi-channel TV e-commerce service is provided to the viewer that the multi-channel TV e-commerce service member authentication is completed. A method of providing a multi-channel TV e-commerce service implemented to make it effective. The method of claim 1,
Moving to the multi-channel linked TV e-commerce service,
And when the viewer watching the channel provided with the multi-channel TV e-commerce service selects the trigger information by using a trigger button of the remote controller, posting the multi-channel TV e-commerce service product information provided on the channel. A multi-channel TV e-commerce service providing method. A method of providing a TV e-commerce service in a TV e-commerce service providing system having an internet e-commerce operating system and a multi-channel TV e-commerce operating system:
Registering multi-channel TV e-commerce product information to be organized in a plurality of channels transmitted by at least one broadcaster in the multi-channel TV e-commerce operating system; And
And transmitting trigger information corresponding to the registered product information to the plurality of channels transmitted by the one or more broadcasting companies in the multi-channel TV e-commerce operating system. The method of claim 10,
The Internet e-commerce operating system, the multi-channel TV e-commerce service providing method for managing the Internet e-commerce service and the multi-channel TV e-commerce service integrally. The method of claim 11,
The Internet e-commerce operating system includes sales product information, transaction information concluded in the Internet e-commerce service or the multi-channel TV e-commerce service, Internet e-commerce service member information, and multi-channel TV e-commerce service member information. Method of providing a multi-channel TV e-commerce service for storing all the information necessary for e-commerce. The method of claim 12,
The Internet e-commerce operating system, the multi-channel TV e-commerce service providing method for managing data integrally according to the broadcast provider information, channel provider information, and broadcast program. The method of claim 13,
A multi-channel TV e-commerce service providing method according to the combination of the multi-channel TV e-commerce service product information and the channel information. The method of claim 14,
The multi-channel TV e-commerce service publishes the same or a plurality of product information on the plurality of channels for a predetermined period of time, and provides at least one e-commerce service of auction, joint purchase, social commerce, contract discounted collateral service. Provided multi-channel TV e-commerce service method. A method for providing a multi-channel TV e-commerce service of a TV e-commerce service providing system including an internet e-commerce operating system and a multi-channel TV e-commerce operating system:
Selecting a trigger information by a viewer watching a channel provided with the multi-channel TV e-commerce service product information using a trigger button of a remote controller; And
Moving to a data channel-based independent TV e-commerce service corresponding to the trigger information. 17. The method of claim 16,
The predetermined channel information linked to the trigger information is posted on the moved independent TV e-commerce service providing method of the multi-channel TV e-commerce service. The method of claim 17,
A method of providing a multi-channel TV e-commerce service performing member authentication on a stand-alone TV e-commerce service when the member authentication is not performed when moving to the stand-alone TV e-commerce service. The method of claim 18,
And returning to the channel for posting the multi-channel TV e-commerce service product information associated with the stand-alone TV e-commerce service after concluding an e-commerce on the stand-alone TV e-commerce service. The method of claim 19,
A method of providing a multi-channel TV e-commerce service for storing the e-commerce information concluded on the independent TV e-commerce service to be distinguished from the e-commerce information of the multi-channel linked TV e-commerce service.

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