KR100909981B1 - How to provide IP TV service using a mobile phone - Google Patents

Abstract

The present invention relates to a method for providing an IPTV service using a mobile phone, and wherever there is an IPTV-supporting TV and an STB, the TV content of the private viewing authority can be used by a mobile phone, and a personal service can be performed by a mobile phone and an STB without inputting a PIN code. The purpose is to provide a method for providing IPTV service using a mobile phone that can be received. To this end, the method of the present invention comprises the steps of transmitting the user information of the mobile communication user to the IPTV STB via an infrared communication or a personal area network (PAN); Transmitting the user information received by the IPTV STB to a DMC OSS; Transmitting the user information received by the DMC OSS to an OSS of a mobile communication company, and obtaining detailed information of the corresponding subscriber corresponding to the user information from the OSS of the mobile communication company; Generating personalized service and target marketing information by combining the detailed information of the corresponding subscriber and the subscriber information managed by the DMC OSS; And transmitting the generated personalized service and target marketing information to the IPTV STB to provide a service.

As a result, it is possible to provide sophisticated customized services by utilizing excellent mobile subscriber information, and target marketing is possible.

Mobile Phone, IPTV, STB, DMC, OSS, Carrier, Customized Service, Target Marketing

Description

How to provide IP TV service using a mobile phone {Method for providing IPTV (Internet Protocol Television) service using a mobile phone}

The present invention relates to a method for providing an IPTV (Internet Protocol Television) service, and in particular, an IPTV service using a mobile phone that can use a TV content of a personal viewing authority with a mobile phone and receive a personal service without inputting a PIN (Personal Identification Number) code. It relates to a providing method.

IPTV (Internet Protocol Television) service refers to a service that provides information service, video content, and broadcasting to a TV using high-speed Internet. This is a type of digital convergence in that it is the convergence of the Internet and TV. The difference with conventional Internet TV is that it uses a TV instead of a computer monitor and a remote control instead of a mouse.

To use such an IPTV, only a TV, a set-top box (STB), and an Internet line need to be connected. In other words, it is only necessary to connect an STB or a dedicated modem to the TV and turn on the power as if the TV were turned on. Therefore, even those who are not familiar with computers can use the remote control to simply search the Internet and enjoy various contents and additional services provided by the Internet such as watching movies, home shopping, home banking, online games, and MP3s.

IPTV is not different from general cable broadcasting or satellite broadcasting in that it provides broadcasting contents including video, but it is characterized by the added bidirectionality. Unlike general public broadcasting, cable broadcasting or satellite broadcasting, viewers can watch only the programs they want to watch at a convenient time.

By the way, such a conventional IPTV service is to be able to view only the channel of the authority set in the STB fixed to the individual according to the fixed rate plan, so that a specific IPTV service subscriber is located in a place other than his own home (for example, in any city abroad). If you go to a friend's house and watch TV, you will not be able to watch the privileged channel set in the STB in his house. Therefore, there is an inconvenience in moving the subscriber's own STB or privileged CAS (Conditional Access System) card.

In addition, the conventional IPTV service can support a personal grade adjustment service by assigning a personal identification number (PIN) code of a home, but it is inconvenient to memorize and input a PIN code for this purpose.

In addition, the conventional IPTV service is often insufficient to support the personalized service information of the IPTV subscriber DB (database), especially in the case of TPS (Triple Play Service) operators, which requires a large investment cost to utilize the communication subscriber DB It is true.

The present invention was created in view of the above problems in the conventional IPTV service, and provides a method for providing an IPTV service using a mobile phone that can use a TV content of a private viewing right wherever there is an IPTV supporting STB. Has its purpose.

Another object of the present invention is to provide a method for providing an IPTV service using a mobile phone that can receive personalized services through a mobile phone and an STB without inputting a PIN code.

IPTV service providing method using a mobile phone according to the present invention to achieve the above object,

Receive the detailed information of the subscriber by accessing the IPTV STB for receiving and transmitting the user information of the mobile communication user and the OSS (Operation Service System) of the mobile carrier according to receiving the user information from the IPTV STB. By creating a classification code for a specific group or individual, or by generating a code directly from a mobile carrier OSS, the DMC (Digital Media Center) OSS that generates and transmits customized services and target marketing information for each group or individual is established. A method for providing an IPTV service using a mobile phone under an IPTV service system,

a) transmitting user information of an arbitrary mobile communication user to the IPTV STB through an infrared communication or a Personal Area Network (PAN);

b) sending the user information received by the IPTV STB to the DMC OSS;

c) transmitting the user information received by the DMC OSS to an OSS of the mobile communication company, and obtaining detailed information or processed information of the corresponding subscriber corresponding to the user information from the OSS of the mobile communication company;

d) combining the obtained detailed information of the corresponding subscriber with the subscriber information managed by the DMC OSS to generate personalized service and target marketing information for each individual; And

e) transmitting the generated personalized service and target marketing information to the IPTV STB to provide a service.

Here, step d),

d-1) A DMC Video on Demand (VOD) server in the DMC OSS by combining, by the DMC customer management server in the DMC OSS, the detailed information of the corresponding subscriber and the subscriber information managed by the DMC customer management server. Transmitting to;

d-2) Based on the received combination information, the DMC VOD server to create a personalized service for the subscriber to select and watch the desired video program immediately at the desired time to transmit to the content server in the DMC OSS step;

d-3) generating target marketing information corresponding to the content server based on the personalized service.

In addition, the personal area network may be a remote control application of the mobile phone or an infrared communication module, Bluetooth, Zigbee, Dedicated Short Range Communication (DSRC).

In addition, the user information may include a mobile phone number, mobile phone memory information, credit card information, billing information.

In addition, the personalized service is the information of the subscribers owned by the mobile communication company of the subdivided reference group based on various biological and social information such as age, gender, occupation, place of residence, hobbies, call propensity, etc. Selecting, organizing, presenting and providing content and services such as news, weather, drama, movies, music, games, social network services, shopping, etc. in a targeted form that may be most preferred. Can be.

In addition, the target marketing information may be to provide not only the content and services in the personalized service as described above, but also advertisements in a form customized for effective delivery of the advertisement.

According to the present invention, it is possible to simply implement the interworking construction of the DMC (Digital Media Center) DB and the telecommunications provider DB by transmitting the communication subscriber information through the mobile phone and the STB, thereby utilizing sophisticated mobile subscriber information Not only can provide customized service, but also target marketing.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 to 3 illustrate an IPTV service providing method using a mobile phone according to the present invention, FIG. 1 is a flowchart showing an execution process of an IPTV service providing method using a mobile phone, and FIG. 2 is an implementation of the method of the present invention. FIG. 3 is a diagram schematically showing an IPTV service system constructed for the purposes of the present invention, and FIG. 3 is a diagram sequentially showing each step of the method of the present invention in relation to related hardware components.

1 to 3, an IPTV service providing method using a mobile phone according to the present invention includes an IPTV STB 220 and a user from the IPTV STB 220 for receiving and receiving user information of a mobile communication user. Upon receipt of the information, access to the carrier's OSS (Operation Service System) 240 to obtain the detailed information of the subscriber to generate the classification code for each specific group or individual, or generate the code directly from the carrier OSS In this way, a method for providing an IPTV service using a mobile phone 210 under an IPTV service system including a DMC (Digital Media Center) OSS 230 that generates and transmits customized services and target marketing information for each group and individual. First, user information of any mobile communication user may be transferred to an infrared communication (eg, two-way infrared communication) or a personal area network (PAN). a network) to the IPTV STB 220 (step S110). Here, the personal area network (PAN) may be used a remote control application of the mobile phone 210 or an infrared communication module, Bluetooth, Zigbee, Dedicated Short Range Communication (DSRC). In addition, the user information may include a mobile phone number, mobile phone memory information, credit card information, billing information.

When the user information is transmitted to the IPTV STB 220 in this way, the IPTV STB 220 transmits the received user information to the DMC OSS 230 (step S120). Then, the DMC OSS 230 again transmits the user information to the OSS 240 of the mobile communication company, and obtains detailed information of the corresponding subscriber corresponding to the user information from the OSS 240 of the mobile communication company (step S130). Thereafter, the DMC OSS 230 combines the acquired detailed information of the corresponding subscriber with the subscriber information managed by the DMC OSS 230 to generate personalized service and target marketing information for each individual (step S140). ). Here, this will be described with reference to FIG. 3.

That is, first, the DMC customer management server 235c of the customized server 235 of the DMC OSS 230 manages the detailed information of the corresponding subscriber obtained from the customer DB 245 of the OSS 240 of the mobile carrier and by itself. Combining the subscriber information to make a combination information, and transmits the combination information to the DMC VOD (Video on demand) server (235a). Then, based on the received combination information, the DMC VOD server 235a generates a personalized service for allowing the subscriber to immediately select and watch a desired video program at a desired time, and the content server in the DMC OSS 230. Send to 235b. Then, the content server 235b generates target marketing information corresponding to the personalized service based on the received personalized service. In this case, the personalized service is the information of the subscribers owned by the mobile communication company of the subdivided reference group based on various biological and social information such as age, gender, occupation, place of residence, hobby, and call propensity. Selecting and organizing content and services such as news, weather, drama, movies, music, games, social network services (e.g. Cyworld, Myspace), shopping, etc., in the form of targeting that are most preferred. It may be to present and provide.

In addition, the target marketing information may be to provide not only the content and services in the personalized service as described above, but also advertisements in a form customized for effective delivery of the advertisement. By providing this, the operator side can increase the purchase rate of viewers and buyers.

When the personalized customized service and target marketing information is generated by the above, the customized server 235 of the DMC OSS 230 transmits the generated personalized customized service and target marketing information to the IPTV STB 220 to provide a service. (Step S150).

Accordingly, the user (subscriber) can freely use the TV content of the personal viewing authority with the mobile phone 210 wherever the IPTV support STB 220 is located. In addition, the personal service can be received by the mobile phone 210 and the STB 220 without inputting a conventional PIN code.

As mentioned above, although the present invention has been described in detail with reference to the preferred embodiment, the present invention is not limited thereto, and it will be apparent to those skilled in the art that various changes and applications can be made without departing from the technical spirit of the present invention. Therefore, the true protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be construed as being included in the scope of the present invention.

1 is a flow chart showing the execution process of the IPTV service providing method using a mobile phone according to the present invention.

2 is a view schematically showing an IPTV service system constructed for implementing an IPTV service providing method using a mobile phone according to the present invention.

3 is a view showing each step of the IPTV service providing method using a mobile phone according to the present invention in sequence with respect to the related hardware components.

<Explanation of symbols for the main parts of the drawings>

210: cell phone 220: IPTV STB

230: DMC OSS 235: Custom Server

235a: DMC VOD server 235b: content server

235c: DMC Customer Care Server 240: Carrier OSS

245: mobile carrier customer DB

Claims (6)

Receive the detailed information of the subscriber by accessing the IPTV STB for receiving and transmitting the user information of the mobile communication user and the OSS (Operation Service System) of the mobile carrier according to receiving the user information from the IPTV STB. By creating a classification code for a specific group or individual, or by generating a code directly from a mobile carrier OSS, the DMC (Digital Media Center) OSS that generates and transmits customized services and target marketing information for each group or individual is established. A method for providing an IPTV service using a mobile phone under an IPTV service system, a) transferring user information of any mobile communication user to the IPTV STB via infrared communication or a Personal Area Network (PAN); b) sending the user information received by the IPTV STB to the DMC OSS; c) transmitting the user information received by the DMC OSS to an OSS of the mobile communication company, and obtaining detailed information or processed information of the corresponding subscriber corresponding to the user information from the OSS of the mobile communication company; d) combining the obtained detailed information of the corresponding subscriber with the subscriber information managed by the DMC OSS to generate personalized service and target marketing information for each individual; And e) transmitting the generated personalized service and target marketing information to the IPTV STB to provide a service. The method of claim 1, wherein step d) d-1) A DMC Video on Demand (DOD) video on demand (DOD) in the DMC OSS is combined by the DMC customer management server in the DMC OSS by combining the obtained detailed information of the corresponding subscriber with the subscriber information managed by the DMC customer management server. Transmitting to a server; d-2) Based on the received combination information, the DMC VOD server to create a personalized service for the subscriber to select and watch the desired video program immediately at the desired time to transmit to the content server in the DMC OSS step; d-3) generating a target marketing information corresponding to the content server based on the personalized service received by the content server. The method of claim 1, The personal area network is an IPTV service providing method using a mobile phone, characterized in that any one of a remote control application or an infrared communication module, Bluetooth, Zigbee, Dedicated Short Range Communication (DSRC) of the mobile phone is used. The method of claim 1, The user information includes a mobile phone number, mobile phone memory information, credit card information, billing information, characterized in that the IPTV service providing method using a mobile phone. The method of claim 1, The personalized service is the information of the subscribers owned by the mobile carrier, which is based on the characteristics of the subdivided reference group based on various biological and social information such as age, gender, occupation, place of residence, hobby, and call propensity. Selecting, organizing, presenting and providing the right news, weather, drama, movies, music, games, social network services, shopping contents and services in the most preferred form. How to provide IPTV service using a mobile phone. The method of claim 1, The target marketing information is a method of providing an IPTV service using a mobile phone, characterized in that not only the content and service in the personalized service, but also provide an advertisement in a personalized form for effective delivery of the advertisement.

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