KR101798591B1 - Device and method for providing advertisement along with interactive data service - Google Patents

Device and method for providing advertisement along with interactive data service Download PDF

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Publication number
KR101798591B1
KR101798591B1 KR1020150186773A KR20150186773A KR101798591B1 KR 101798591 B1 KR101798591 B1 KR 101798591B1 KR 1020150186773 A KR1020150186773 A KR 1020150186773A KR 20150186773 A KR20150186773 A KR 20150186773A KR 101798591 B1 KR101798591 B1 KR 101798591B1
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KR
South Korea
Prior art keywords
data service
advertisement
information
service
server
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KR1020150186773A
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Korean (ko)
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KR20170076472A (en
Inventor
나희주
한재현
김영석
박진한
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주식회사 지니프릭스
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Priority to KR1020150186773A priority Critical patent/KR101798591B1/en
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8166—Monomedia components thereof involving executable data, e.g. software
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6581—Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

According to an aspect of an embodiment of the present disclosure, there is provided a communication system comprising: a communication unit for communicating with a broadcast service server, a data service server, and a television; And receiving the advertisement image from the broadcast service server and outputting the advertisement image to the television, receiving the application data of the bidirectional data service from the data service server during the reproduction time of the advertisement image, And a control unit for outputting the video of the data service to the television.

Description

Technical Field [0001] The present invention relates to a device and a method for providing an advertisement in an interactive data service,

Embodiments of the present disclosure relate to a set-top box, a method of providing bidirectional data services in a set-top box, and a computer-readable recording medium storing program codes for performing the method.

A variety of interactive data services are available that allow users to interact with the set-top box. The bidirectional data service is provided, for example, in the form of a game, fortune-telling, or the like. Because the bidirectional data service provides new data, images, etc. in response to user input, an application executable file and application data running in the set-top box is required. However, the application data includes multimedia data such as video data and audio data, and it takes a long time to download the corresponding data to the set-top box, and there is a problem that the application time can not be utilized properly.

Embodiments of the present disclosure are intended to provide advertising images when providing bidirectional data services.

According to one implementation of an embodiment of the present disclosure,

A communication unit for communicating with a broadcasting service server, a data service server, and a television; And

Receiving the advertisement image from the broadcast service server and outputting the advertisement image to the television, receiving the application data of the bidirectional data service from the data service server during the reproduction time of the advertisement image, And a control unit for outputting an image of the service to the television.

According to one embodiment, the control unit provides information on the output of the advertisement image to the data service advertisement management server through the communication unit, receives information on the route of the advertisement image from the data service advertisement management server , And can receive the advertisement image using information on the route of the advertisement image provided from the data service advertisement management server.

According to an embodiment, the control unit may transmit at least one of or a combination of information on the bidirectional data service, information on the user, information on the usage status of the bidirectional data service of the user, To the broadcast service server.

According to an embodiment, the control unit generates a customized advertisement request by matching information on the bidirectional data service with information on a genre of a VOD (video on demand) service, and the communication unit transmits the customized advertisement request And transmit it to the broadcast service server.

According to an embodiment, when the bidirectional data service execution request is received from the user, the control unit requests the application service execution file for the bidirectional data service to the broadcast service server and controls the communication unit to receive the application execution file An advertisement providing unit that executes the received application executable file, and the application executable file includes program codes for controlling reception and display of the advertisement image, and a program for controlling the reception of the application data and the control of the bidirectional data service And a data service unit including program codes.

According to one embodiment, when the playback time of the received advertisement image ends, the control unit determines whether or not the reception of the application data is completed. If the reception of the application data is not completed, And outputs the advertisement image to the television.

According to another embodiment of an embodiment of the present disclosure,

A method for providing a bi-directional data service in a set-top box communicating with a broadcast service server, a data service server, and a television,

Receiving the advertisement image from the broadcasting service server and outputting the advertisement image to the television;

Receiving application data of the bidirectional data service from the data service server during a reproduction time of the advertisement image; And

And outputting the image of the bidirectional data service generated using the application data to the television.

According to an embodiment of the present invention, the bidirectional data service providing method includes: providing information on an output of the advertisement image to a data service advertisement management server; Receiving information on the path of the advertisement image from the data service advertisement management server; And receiving the advertisement image using information on the route of the advertisement image provided from the data service advertisement management server.

According to one embodiment, the bidirectional data service providing method includes at least one of information on the bidirectional data service, information on a user, information on a bidirectional data service usage status of a user, And providing the combination to the broadcast service server.

According to an embodiment of the present invention, the bidirectional data service providing method includes: generating a customized advertisement request by matching information on the bidirectional data service with information on a genre of a video on demand (VOD) service; And transmitting the customized advertisement request to the broadcast service server.

According to one embodiment, the bidirectional data service providing method includes receiving an application execution file for the bidirectional data service from the broadcasting service server and receiving the application execution file when the bidirectional data service execution request is received from the user ; And executing the application executable file, wherein the application executable file includes an advertisement providing unit that includes program codes for controlling reception and display of the advertisement image, and a receiving unit for receiving the application data and the bidirectional data service And a data service unit including program codes for controlling the data processing unit.

According to an embodiment, the method of providing bidirectional data service may include: determining whether reception of the application data is completed when the playback time of the received advertisement image ends; And receiving another advertisement image from the broadcast service server and outputting the advertisement image to the television when the reception of the application data is not completed.

According to another aspect of an embodiment of the present disclosure, there is provided a computer-readable recording medium that, when executed by a processor, stores program codes for performing the bi-directional data service providing method.

According to another embodiment of an embodiment of the present disclosure,

A communication control unit for communicating with the set top box and the broadcasting service server; And

And an advertisement management controller for generating information on the route of the advertisement image provided by the broadcasting service server and providing the information to the set-top box based on the information on the data service when the data service is executed in the set- A service advertisement management server is provided.

The advertisement management control unit may calculate the sales according to the advertisement exposure for each data service provider and provide information on the sales according to the advertisement exposure.

Wherein the advertisement management control unit is configured to receive, via the communication control unit, at least one of or a combination of at least one of information on the data service, information on a connection area of the settop box, information on data service usage details, And transmits the generated advertisement information to the broadcast service server, and receives information on the route of the advertisement image from the broadcast service server.

According to the embodiments of the present disclosure, when providing bidirectional data service, there is an effect of providing an advertisement image.

FIG. 1 is a diagram illustrating a data service providing system 100a according to an embodiment.
2 is a block diagram showing the structure of a set-top box 110 according to an embodiment.
3 is a flowchart illustrating a method of providing a data service according to an exemplary embodiment of the present invention.
4 is a flowchart illustrating a process in which the set-top box 110 outputs an advertisement image and a data service image according to an exemplary embodiment of the present invention.
FIG. 5 is a diagram illustrating a data service providing system 100b according to an embodiment.
6 is a flowchart illustrating a method of providing a data service according to an embodiment of the present invention.
FIG. 7 is a diagram illustrating a data service advertisement management server 510a and a set-top box 110 according to an embodiment.
8 is a diagram illustrating information output from the inquiry function according to an exemplary embodiment.
9 is a diagram illustrating information output from the inquiry function according to an exemplary embodiment of the present invention.
FIG. 10 is a flowchart illustrating a method of aggregating advertisement exposure information in the data service advertisement management server 510 according to an embodiment.
11 is a flowchart illustrating a process of distributing advertising revenue according to an embodiment.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

In the present specification, a data service is a bidirectional data service, which is capable of receiving user input and whose output such as a screen changes in response to user input. The data service includes services such as game and fortune-telling.

FIG. 1 is a diagram illustrating a data service providing system 100a according to an embodiment.

The data service providing system 100a according to the present embodiment includes a set-top box 110, a broadcast service server 120, a data service server 130, and a television 140. [

The set-top box 110 can communicate with the broadcast service server 120 and the data service server 130 through a network. The network may include, for example, an optical cable, the Internet, a telephone network, and the like.

The broadcast service server 120 is a server for providing real-time broadcasting and VOD (video on demand). The broadcast service server 120 relays real-time broadcasts and transmits them to the set-top box 110. Also, the broadcast service server 120 may stream the stored VOD or a VOD stored in another server to the set-top box 110. [

According to one embodiment, the broadcast service server 120 may store an application executable file for providing a data service and may transmit the application executable file to the set-top box 110 in response to a request from the set-top box 110 . The application executable file is a file that stores program codes that direct the operation of the set-top box 110 to provide a data service. The set top box 110 executes the program codes included in the application executable file to provide the data service.

In response to a request from the set-top box 110, the broadcast service server 120 provides the advertisement image to the set-top box 110. The broadcast service server 120 may stream the advertisement image to the set-top box 110 at the request of the set-top box 110.

The data service server 130 provides a data service to the set-top box 110 in response to a request from the set-top box 110. According to one embodiment, the data service server 130 handles some of the operations of the application for the data service running in the set-top box 110. The data service server 130 also stores and manages data and information related to the data service. For example, the data service server 130 may store video and audio data related to data services, information on users' data service usage histories (e.g., game ranking, game score, etc.).

The set-top box 110 is connected to the television 140 by wire or wirelessly. The set-top box 110 outputs the video of the real-time broadcasting, the VOD service, and the data service to the television 140. The television 140 displays an image received from the set-top box 110. The television 140 may be implemented in the form of, for example, a liquid crystal display, a plasma display panel, an organic light emitting display, or the like.

2 is a block diagram showing the structure of a set-top box 110 according to an embodiment.

The set-top box 110 according to the present embodiment includes a communication unit 210 and a control unit 220.

The communication unit 210 communicates with the broadcast service server 120, the data service server 130, and the television 140. The communication unit 210 may transmit predetermined requests and control signals to the broadcast service server 120 and the data service server 130, and may receive predetermined data.

According to one embodiment, the communication unit 210 may include a first communication module for communicating with the broadcast service server 120 and the data service server 130, and a second communication module for communicating with the television 140 have. The first communication module may be, for example, a communication module connectable to the Internet, a cellular communication, an optical cable, a telephone network, or the like. The second communication module may be implemented, for example, in the form of a communication module, a wireless communication module, or the like, which is connected to the television 140 through a wired cable.

The communication unit 210 receives application execution files, advertisement images, real-time broadcast data, VOD data, and the like from the broadcast service server 120. In addition, the communication unit 210 receives application data from the data service server 130. Also, the communication unit 210 outputs a commercial image, a data service image, a real-time broadcast image, a VOD image, and the like to the television 140.

The control unit 220 controls the operation of the set-top box 110 as a whole. The control unit 220 controls the communication unit 210 to transmit a request to the broadcast service server 120 and the data service server 130 to acquire an application executable file, an advertisement image, application data, and the like. The control unit 220 also includes a processor capable of processing and executing the program code, and processes and executes the application executable file. The controller 220 may be implemented as at least one hardware block or software block to perform operations in accordance with the embodiments of the present disclosure.

According to one embodiment, the control unit 220 receives an advertisement image from the broadcasting service server 120 and outputs the advertisement image to the television 140, and receives an application of the bidirectional data service from the data service server 130 during the reproduction time of the advertisement image And outputs the image of the data service generated using the received application data to the television 140. [

3 is a flowchart illustrating a method of providing a data service according to an exemplary embodiment of the present invention.

When the user input to provide the data service is received, the set top box 110 transmits a request of the application execution file to the broadcast service server 120 (S302). The user input to provide the data service is received in the form of a channel change to a data service channel, a menu operation of the set-top box 110, or the like. According to one embodiment, the request for the application executable file includes information on the application executable file, identification information of the set-top box 110, address of the set-top box 110, subscriber information, .

Upon receiving a request for an application execution file from the set-top box 110, the broadcast service server 120 transmits the application execution file to the set-top box 110 (S304).

The set top box 110 receives and executes the application executable file (S306). Here, when the set top box 110 executes the application executable file, it means that the set top box 110 decompresses the application executable file and executes the program codes included in the application executable file.

According to one embodiment, the application executable file includes an advertisement providing unit including program codes for controlling reception and display of the advertisement image, and data including program codes for controlling the reception of the application data and the data service Service unit.

Next, the set-top box 110 requests the broadcast service server 120 for an advertisement image (S308). Upon receiving the request for the advertisement image, the broadcasting service server 120 transmits the advertisement image to the corresponding set-top box 110 (S310).

The request for the advertisement image may include identification information of the set-top box 110, address of the set-top box 110, subscriber information, and the like.

According to one embodiment, the set-top box 110 may request a customized advertisement when requesting the advertisement service image to the broadcast service server 120. In the case of providing an advertisement, the effect of the advertisement can be increased by selecting and providing the advertisement in consideration of the interests and tendencies of the user. To this end, the set-top box 110 provides the broadcasting service server 120 with information indicating a user's interest, disposition, etc., and the broadcasting service server 120 transmits an advertisement to the broadcasting service server 120 based on the information provided from the set- And transmits the advertisement image to the set-top box 110. [

According to an exemplary embodiment, the set-top box 110 may include at least one or a combination of information on the data service, information on the user, information on the user's data service usage status, To the broadcast service server 120. The broadcast service server 120 can select an advertisement using the information provided from the set-top box 110 and provide the advertisement image of the advertisement to the set-top box 110.

The information on the data service is information indicating the type of the data service, the character included in the data service, and the like. For example, information on the data service represents information on the type / genre of the data service such as drama, infant, education, music, and entertainment. As another example, the information on the data service represents a character (e.g., an entertainer, a cartoon character, a game character, etc.) appearing in the data service. As another example, the information on the data service represents a commodity that appears in the data service.

The information on the user may include information such as age, sex, and area as personal information on the user. According to one embodiment, information about the user may be provided to the broadcast service server 120 with the user's consent.

The information on the data service usage status of the user is information on the data service used by the user in the set top box 110. For example, information on a user's data service usage status may include information on a data service having a large number of uses, and information on a data service used recently.

The information on the user's broadcast viewing is information on the real-time broadcast and the VOD that the user views. For example, information on a user's broadcast viewing may include information on a broadcast and VOD having a large number of viewing times, information on a recently viewed broadcast, and VOD.

According to one embodiment, the set-top box 110 generates a customized advertisement request by matching information on the data service to a genre of a VOD (video on demand) service, and transmits the customized advertisement request to the broadcast service server 120 Can be transmitted. In the VOD service, the broadcasting service server 120 may display the advertisement image before reproducing the VOD. At this time, a customized advertisement can be provided based on the genre of the VOD service. For example, the genre of the VOD service is classified into a drama, an entertainment, an infant, a music, a documentary, etc., and the broadcasting service server 120 selects an advertisement according to the genre of the VOD service and provides the advertisement before the VOD is reproduced. According to the present embodiment, the set-top box 110 determines which of the genres of the VOD service the data service corresponds to, and generates a customized advertisement request including information on the determined genre. In addition, the set-top box 110 transmits the customized advertisement request to the broadcast service server 120 to request an advertisement image. Upon receiving the customized advertisement request, the broadcasting service server 120 selects the advertisement based on the information about the genre included in the customized advertisement request, and transmits the corresponding advertisement image to the set-top box 110.

The set top box 110 receives the advertisement image and outputs the advertisement image to the television 140 (S312). The advertisement image may be downloaded to a set-top box or streamed to a set-top box according to an embodiment.

The television 140 displays the advertisement image provided from the set-top box 110 (S314).

In addition, the set-top box 110 requests application data to the data service server 130 (S316). The application data includes multimedia data necessary for performing the data service.

The order of the application data request (S316) and the advertisement image request (S308) may vary according to the embodiment. The advertisement video request S308, the advertisement video output S312 and the application data request S316 may be performed in the order of S316, S308, S310, or S308, S316, S312, Embodiments are possible.

In response to the request of the application data, the data service server 130 transmits the application data to the set-top box 110 (S318).

When the set-top box 110 receives the application data, it generates an image for the data service using the application data (S320), and outputs it to the television 140 (S322). The image for the data service includes, for example, a menu screen, a game screen, and the like. The television 140 displays an image for the data service provided from the set-top box 110 (S324).

According to one embodiment, the set-top box 110 outputs the data service image to the television 140 after the reproduction time of the currently displayed advertisement image ends.

4 is a flowchart illustrating a process in which the set-top box 110 outputs an advertisement image and a data service image according to an exemplary embodiment of the present invention.

According to the present embodiment, the set-top box 110 outputs the advertisement image to the television 140 (S402), and then determines whether or not the reproduction time of the advertisement image is terminated (S406). Information on the reproduction time of the advertisement image may be provided from the broadcasting service server 120. When the reproduction time of the advertisement image ends (S406), the set-top box 110 determines whether reception of application data from the data service server 130 is completed (S408). When the reception of the application data is completed (S408), the set-top box 110 outputs the video of the data service to the television 140 (S410). If the reception of the application data is not completed (S408), the set-top box 110 requests and receives another advertisement image to the broadcast service server 120 (S412) and outputs the other advertisement image to the television (S414) .

FIG. 5 is a diagram illustrating a data service providing system 100b according to an embodiment.

The data service providing system 100b according to the present embodiment includes a set top box 110, a broadcast service server 120, a data service server 130, a television 140, and a data service advertisement management server 510 . According to the present embodiment, when the data service is provided, the data service advertisement management server 510 of a company that sells a function of providing an advertisement image provides information on the reception and output of the advertisement image to the set-top box 110 do.

The data service advertisement management server 510 collects usage information of the data service from the set-top box 110 and utilizes it to provide customized advertisement. The data service advertisement management server 510 manages the type of data service executed from the set-top box 110, the location information of the set-top box 110, the number of data service access times and times, the contents of VOD usage, Information, or a combination thereof.

In addition, the data service advertisement management server 510 collects the output advertisement information and uses it for the aggregation and settlement of the advertisement exposure data for each data service. The aggregated data of the advertisement exposure data for each data service and the calculated data are stored in the data service advertisement management server 510. The data service advertisement management server 510 may provide an interface through which the advertisement exposure data for each data service can be aggregated and retrieved.

6 is a flowchart illustrating a method of providing a data service according to an embodiment of the present invention.

When the user input to provide the data service is received, the set top box 110 transmits a request of the application execution file to the broadcast service server 120 (S602). Upon receiving a request for an application execution file from the set-top box 110, the broadcast service server 120 transmits the application execution file to the set-top box 110 (S604).

The set-top box 110 receives and executes the application executable file (S606). When the application executable file is executed, the set-top box 110 transmits a start notification to the data service advertisement management server 510 indicating that the application is started (S608).

The data service advertisement management server 510 collects usage information based on the information received from the set-top box 110 (S610). For example, the utilization information may include at least one of the type of data service to be executed, the location information of the set-top box 110, the number of times of data service connection and time, VOD usage details, paid goods settlement details, As shown in FIG. To this end, the data service advertisement management server 510 may transmit a request signal for requesting use information to the set-top box 110 and receive usage information from the set-top box 110.

When the usage information is received, the data service advertisement management server 510 determines a custom advertisement based on the received usage information (S612). According to one embodiment, the data service advertisement management server 510 searches for the advertisement specific to the area using the connection area information of the set-top box. Next, the data service advertisement management server 510 determines the category of the advertisement to be output according to the type of the data service to be executed. Next, the data service advertisement management server 510 determines the classification of the detailed customized advertisement by grasping the interest of the user from the utilization information. The interest of the user can be grasped by using, for example, a VOD usage history, paid goods settlement history, the number of data service access times, and the like.

Next, the data service advertisement management server 510 transmits an output advertisement information request including information on the determined customized advertisement to the broadcast service server 120 (S614). The output advertisement information request may include information about the requested advertisement, such as the length of the advertisement, the category or genre of the customized advertisement, the target age range, the target gender, and the like.

In response to the output advertisement information request from the data service advertisement management server 510, the broadcast service server 120 determines an advertisement image provided to the set-top box 110, (Step S616). The information on the advertisement image includes information on the route of the advertisement image. If the broadcast service server 120 is an IP TV service server, the information about the advertisement image may include an address of the advertisement image file. If the broadcast service server 120 is a server providing a cable broadcasting service, the information on the image and the advertisement image may include an Asset ID. Asset ID is identification information of the advertisement image, and is information that the broadcast service server 120 can identify the advertisement image using the identification information and search for the route of the advertisement image.

The data service advertisement management server 510 receives the advertisement image information from the broadcast service server 120, collects the advertisement information, and transmits the collected information to the set-top box 110 (S618).

The set-top box 110 requests an advertisement image to the broadcasting service server 120 using the information about the advertisement image provided from the data service advertisement management server 510 (S620). For example, the set-top box 110 may transmit an advertisement image request including information on the advertisement image to the broadcasting service server 120. Upon receiving the request for the advertisement image, the broadcasting service server 120 transmits the advertisement image to the corresponding set-top box 110 (S622). The broadcast service server 120 accesses the corresponding advertisement image using the path of the advertisement image included in the information about the advertisement image received from the set top box 110 and streams the corresponding advertisement image to the set top box 110 Thereby providing an advertisement image.

The set-top box 110 receives the advertisement image and outputs the advertisement image to the television 140 (S624).

The television 140 displays the advertisement image provided from the set-top box 110 (S626).

Next, the set-top box 110 requests the application data to the data service server 130 (S628).

In response to the request of the application data, the data service server 130 transmits the application data to the set-top box 110 (S630).

When the set-top box 110 receives the application data, it generates an image for the data service using the application data (S632) and outputs it to the television 140 (S634). The television 140 displays an image for a data service provided from the set-top box 110 (S636).

FIG. 7 is a diagram illustrating a data service advertisement management server 510a and a set-top box 110 according to an embodiment.

The data service advertisement management server 510a according to an embodiment includes a communication control unit 710, a customized advertisement determination unit 720, a usage information collection unit 730, a usage information analysis unit 740, and a usage information database 750 ).

The communication control unit 710 communicates with the set-top box 110 and the broadcasting service server 120. The communication control unit 710 receives information on the user and data service usage history from the set-top box 110 and provides information on the advertisement image to the set-top box 110. Also, the communication control unit 710 can transmit the output advertisement information request to the broadcasting service server 120 and receive advertisement image information.

The information on the user may include information such as age, sex, and area as personal information on the user. According to one embodiment, information about the user may be provided to the data service advertisement management server 510a with the user's consent.

The data service use history includes information such as the type of data service to be executed, the VOD usage history, paid goods payment history, the number of data service access times, and the time.

As described above with reference to FIG. 6, the information on the advertisement image is information on the advertisement image received from the broadcast service server 120, and includes information on the route of the advertisement image.

The usage information collection unit 720 obtains the usage information of the data service and the customized advertisement service, classifies and collects the information, and stores the information in the usage information database 750. The usage information receiving unit 720 can classify and collect information on users and data service usage details received from the set top box 110. [ The usage information collection unit 720 can also classify and collect connection area information.

The connection area information is information indicating a connection area of the set top box. According to one embodiment, the communication control unit 710 can receive the connection area information from the set-top box 110. [ As another example, the usage information collecting unit 720 can recognize the access area information by using the connection IP address of the set top box 110. The connection IP address of the set-top box 110 may be obtained in the communication control unit 710. [

When it is detected that the set-top box 110 is connected to the data service, the communication control unit 710 can output the data service connection notification to the usage information collection unit 720. [ When the data service connection notification is detected, the usage information collection unit 720 may classify and collect the usage information from the information provided from the communication control unit 710 and store it in the usage information database 750. [

The customized advertisement determination unit 730 determines a customized advertisement using at least one of information about a user, data service usage details, and access area information, or a combination thereof. When determining the customized advertisement, the customized advertisement determining unit 730 may determine at least one of the length of the advertisement, the category or genre of the customized advertisement, the target age range, and the target sex or a combination thereof. According to one embodiment, the customized advertisement determination unit 730 searches for a specific advertisement in the area using the connection area information of the set top box. Next, the customized advertisement determination unit 730 determines a category of the advertisement to be output according to the type of the data service to be executed, determines the classification of the customized advertisement by grasping the interest of the user from the data service usage history. The interest of the user can be grasped by using, for example, a VOD usage history, paid goods settlement history, the number of data service access times, and the like.

The information on the customized advertisement determined by the customized advertisement determination unit 730 is included in the output advertisement information request and transmitted to the broadcast service server 120. [

The usage information analyzing unit 740 analyzes the usage information of the customized advertisement service stored in the usage information database 750 and outputs the analysis result. Data service providers that use customized advertising services may be able to reduce fees for exposure to customized ads. The usage information analyzing unit 740 calculates a profit due to a customized advertisement service for each data service provider.

The usage information analyzing unit 740 may calculate the profit due to the exposure of the customized advertisement for each data service or the profit due to the exposure of the customized advertisement for each data service provider. Revenue can be calculated using information such as the number of impressions of the advertisement, the time of the advertisement, and the per-one fee paid for the advertisement. For example, an A data service provider provides B data services, B data services are run 100 times a month, 130 advertisements are played on a user's television during 100 data service runs, If the commission is 100 won, 130 * 100 won = 130,000 won can be calculated by the customized advertisement service. The revenue generated by the customized advertisement service may be distributed to the service provider operating the data service advertisement management server and the data service provider according to a predetermined criterion. According to one embodiment, the calculation of the revenue for the customized advertisement service may be performed for each advertisement time slot, the commission may vary for each advertisement length, or the fee may be changed per advertisement for each advertisement.

According to one embodiment, the usage information analyzing unit 740 may provide the inquiry function of the administrator of the data service advertisement management server 510a or the user of the customized advertisement service to provide the information related to the customized advertisement service to the data service provider . The inquiry function may be provided in the form of, for example, a web site, an application, or the like. The inquiry function inquires the advertisement exposure information and the profit of each data service provider, the advertisement exposure information and the profit by the data service, the advertisement exposure information by the time zone, the advertisement exposure information by the user information, Function. In addition, the inquiry function inquires information on a category or a genre of the advertisement, and information on a local division that determines a customized advertisement, as information on a criterion for classifying and determining a customized advertisement provided from the broadcast service server 120 Function.

The usage information collection unit 720, the customized advertisement determination unit 730, and the usage information analysis unit 740 may be merged or configured separately. For example, the advertisement management control unit 760 may include a usage information collection unit 720, a customized advertisement determination unit 730, and a usage information analysis unit 740. In addition, the usage information collection unit 720, the customized advertisement determination unit 730, and the usage information analysis unit 740 may be variously implemented by a combination of a hardware module or a software module.

The usage information database 750 stores usage information of the data service and the customized advertisement service collected by the usage information collection unit 720. The usage information database 750 stores only the information processed by the usage information collection unit 720 or the usage information collected by the usage information collection unit 720 according to the embodiment when storing the usage information of the data service and the customized advertisement service And the raw data can be stored together. The usage information database 750 also outputs information or data requested by the usage information collection unit 720, the customized advertisement determination unit 730, and the usage information analysis unit 740. According to one embodiment, the usage information database 750 may store information about the proceeds generated by the usage information analysis unit 740.

The usage information database 750 may be implemented as a nonvolatile storage medium, for example, using a flash memory, a hard disk, a solid state drive (SSD), or the like.

8 is a diagram illustrating information output from the inquiry function according to an exemplary embodiment.

According to one embodiment, as shown in FIG. 8, the data service advertisement management server 510a may provide the data service execution count and the advertisement execution count data according to the data service. Also, according to one embodiment, the data service advertisement management server 510a can provide data service execution frequency and advertisement execution frequency data according to a data service provider.

The number of data service executions is the number of times a data service is executed in the set-top box 110. The number of times the advertisement is executed is the total sum of the number of times the advertisement is played when the data service is executed. Even if the data service is executed once, if it takes a long time to download the application data of the data service, two or more advertisements can be reproduced before the data service is executed. Therefore, the number of data service execution times and the number of advertisement execution times may be different from each other.

Information on the number of data service executions and the number of advertisement executions may be provided in a bar graph as shown in FIG. 8, or in various forms such as a circle graph, a table, and an Excel file.

9 is a diagram illustrating information output from the inquiry function according to an exemplary embodiment of the present invention.

According to an exemplary embodiment, the data service provider can access the data service advertisement management server 510a using an Internet browser, an application, and the like, and inquire information about advertisement exposure and profit. For example, as shown in FIG. 9, the number of data service executions, the number of advertisement executions, and the estimated amount of payment (advertisement proceeds) and the like may be displayed in the inquiry view. The inquiry view may also display information about the data service provider and information about the data service using the customized advertisement service of the data service provider's data service.

FIG. 10 is a flowchart illustrating a method of aggregating advertisement exposure information in the data service advertisement management server 510 according to an embodiment.

When the set-top box 110 executes the data service and accesses the data service advertisement management server 510 (S1002), the advertisement image is displayed on the television 140 based on the advertisement image information provided by the data service advertisement management server 510 And the advertisement image is exposed to the user (S1004). When the advertisement image is reproduced on the television 140, the data service advertisement management server 510 compares the number of times of advertisement exposure and the advertisement exposure time by data service or data service provider (S1006).

11 is a flowchart illustrating a process of distributing advertising revenue according to an embodiment.

The data service advertisement management server 510 receives the advertisement sales information generated by the customized advertisement service provided by the server (S1102). The advertisement sales information can be received from, for example, the advertisement management company or the broadcasting service server 120 management company. The advertisement sales information may be provided in various forms including the sales information for each advertisement exposure or the total advertisement sales information.

Next, the data service advertisement management server 510 calculates sales of each data service provider according to advertisement exposure information (S1104). As another example, sales by data service may be calculated, or sales by data service and sales by data service provider may be calculated together. Revenue can be calculated over a period of time, such as a week, a month, and so on. In addition, as additional information related to the advertisement sales, additional information such as sales by time, sales by region, and sales by the sex of the user can be calculated together.

Next, the data service advertisement management server 510 distributes the calculated sales to each data service provider (S1106). The process of distributing sales may include operations such as remittance, statement issuance, and the like.

An embodiment of the present disclosure may also be embodied in the form of a recording medium including instructions executable by a computer, such as program modules, being executed by a computer. The computer-readable recording medium can be any available medium that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable recording medium may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100a, 100b: a data service providing system
110: Set-top box
120: Broadcast service server
130: Data service server
140: Television
210:
220:
510: Data service advertisement management server

Claims (16)

A communication unit for communicating with a broadcasting service server, a data service server, and a television; And
Receiving the advertisement image from the broadcast service server and outputting the advertisement image to the television, receiving the application data of the bidirectional data service from the data service server during the reproduction time of the advertisement image, And outputting a video of the video signal to the television,
The broadcast service server is a server for providing real-time broadcasting and video on demand (VOD)
The control unit generates information on a genre of the bidirectional data service to match a genre of the VOD service, generates a customized advertisement request including information on the genre,
Wherein the communication unit transmits the customized advertisement request to the broadcast service server. The method according to claim 1,
Wherein,
And a control unit for providing information on the output of the advertisement image to the data service advertisement management server through the communication unit, receiving information on the route of the advertisement image from the data service advertisement management server, And receives the advertisement image using information on the route of the advertisement image. The method according to claim 1,
The control unit may provide at least one or a combination of the information on the bidirectional data service, information on the user, information on the usage status of the bidirectional data service of the user, and information on the viewing of the user to the broadcasting service server Set-top box. delete The method according to claim 1,
Wherein the control unit requests the application service execution file for the bidirectional data service to the broadcasting service server and controls the communication unit to receive the application execution file when the bidirectional data service execution request is received from the user, Run the file,
The application executable file,
An advertisement providing unit including program codes for controlling reception and display of the advertisement image, and
And a data service unit comprising program codes for receiving the application data and controlling the bidirectional data service. The method according to claim 1,
Wherein,
When the playback time of the received advertisement image ends, it is determined whether or not the reception of the application data is completed,
And receives another advertisement image from the broadcast service server and outputs the advertisement image to the television when reception of the application data is not completed. A method for providing a bi-directional data service in a set-top box communicating with a broadcast service server, a data service server, and a television,
Receiving an advertisement image from the broadcast service server and outputting the advertisement image to the television;
Receiving application data of the bidirectional data service from the data service server during a reproduction time of the advertisement image; And
And outputting the video of the bidirectional data service generated using the application data to the television,
The broadcast service server is a server for providing real-time broadcasting and video on demand (VOD)
Generating information on the genre of the bidirectional data service to match the genre of the VOD service;
Generating a customized ad request including information on the genre; And
And sending the customized advertisement request to the broadcast service server. 8. The method of claim 7,
Providing information on the output of the advertisement image to a data service advertisement management server;
Receiving information on the path of the advertisement image from the data service advertisement management server; And
And receiving the advertisement image using information on a path of the advertisement image provided from the data service advertisement management server. 8. The method of claim 7,
Providing the broadcast service server with at least one or a combination of information on the bidirectional data service, information on the user, information on the user's bidirectional data service use status, and information on the user's broadcast viewing Lt; RTI ID = 0.0 > a < / RTI > delete 8. The method of claim 7,
The bidirectional data service providing method includes:
Receiving an application execution file for the bidirectional data service from the broadcasting service server and receiving the application execution file when the bidirectional data service execution request is received from the user; And
Further comprising executing the application executable file,
The application executable file,
An advertisement providing unit including program codes for controlling reception and display of the advertisement image, and
And a data service unit comprising program codes for receiving the application data and controlling the bidirectional data service. 8. The method of claim 7,
Determining whether the reception of the application data is completed when the playback time of the received advertisement image ends; And
And receiving the advertisement image from the broadcasting service server and outputting the advertisement image to the television when the reception of the application data is not completed. 12. A computer-readable medium having stored thereon program codes for performing the method of any one of claims 7 to 9, and 11 to 12 when executed by a processor. A communication control unit for communicating with the set top box and the broadcasting service server; And
And an advertisement management controller for generating information on the route of the advertisement image provided by the broadcasting service server and providing the generated information to the settop box based on the information about the data service when the data service is executed in the settop box,
The broadcast service server is a server for providing real-time broadcasting and video on demand (VOD)
The advertisement management control unit generates information on the genre of the data service so as to match the genre of the VOD service, generates a customized advertisement request including information on the genre, and transmits the customized advertisement request to the broadcast service server And controls the communication control unit to transmit the data service advertisement. 15. The method of claim 14,
Wherein the advertisement management control unit calculates sales according to advertisement exposure for each data service provider and provides information on sales according to advertisement exposure. 15. The method of claim 14,
Wherein the advertisement management control unit is configured to receive, via the communication control unit, at least one of or a combination of at least one of information on the data service, information on a connection area of the settop box, information on data service usage details, Generates information on the customized advertisement to transmit to the broadcast service server, and receives information on the route of the advertisement image from the broadcast service server.
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