CN104620271A - Electronic commerce system using product broadcasting independent from content platform - Google Patents

Electronic commerce system using product broadcasting independent from content platform Download PDF

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Publication number
CN104620271A
CN104620271A CN201380003508.0A CN201380003508A CN104620271A CN 104620271 A CN104620271 A CN 104620271A CN 201380003508 A CN201380003508 A CN 201380003508A CN 104620271 A CN104620271 A CN 104620271A
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channel
product
broadcast
pay
mapping
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CN104620271B (en
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朴终凤
张仲爀
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Buss Co.,Ltd.
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N-Commerce Inc
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Priority claimed from PCT/KR2013/007070 external-priority patent/WO2014092285A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions

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  • Engineering & Computer Science (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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  • Accounting & Taxation (AREA)
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  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Human Resources & Organizations (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to an electronic commerce system using product broadcasting independent from a content platform. According to the present invention, a paid broadcasting channel map for paid broadcasting provided via a broadcasting network and a product broadcasting channel map for product broadcasting provided via the Internet are integrated into a single integration channel map, and the integration channel map is managed. Accordingly, product broadcasting provided via the Internet is easily accessed and changed by means of simple user manipulation, and electronic commerce is enabled by using product broadcasting that is not dependent on the content platform.

Description

Use the e-commerce system that the product had nothing to do with content platform is broadcasted
Technical field
The present invention relates to broadcast technology, and the e-commerce system that the product that the present invention relates more specifically to use and content platform has nothing to do is broadcasted.
Background technology
Title is that No. 10-2010-0084811st, the Korean Patent No (submission on July 28th, 2010) of " IPTV SETTOP BOX, SYSTEM AND METHOD FORTWO-WAY SERVICE WITH IPTV BROADCASTING " describes a kind of broadcast technology using Set Top Box.
In this reference, the number of normal broadcast channel and the frequency span of each normal broadcast channel are limited.In addition, although the number of broadcast channel on the Internet is almost unlimited, be difficult to utilize the Set Top Box provided by pay-TV operator to be connected to the Internet.
In order to overcome this shortcoming, inventor of the present invention begins one's study the e-commerce technology of the advantage with both pay TV and the Internet, can change " product broadcast or the other guide (hereinafter referred to as ' product broadcast ') " provided by the Internet or come remote controller, touch-screen or keyboard to carry out e-commerce transaction by the Set Top Box or mobile terminal utilizing broadcast operator to make user.
Summary of the invention
Technical matters
The present invention is designed to provide the e-commerce system using the product had nothing to do with content platform to broadcast, this e-commerce system is undertaken combining by the channel mapping of the channel mapping of the pay TV provided by radio network and the product provided by the Internet being broadcasted and is generated comprehensive channel and map and map the comprehensive channel generated and manage, easily remote controller can be passed through to make user, the product that touch-screen or keyboard are connected to the Internet to be provided is broadcasted or is changed the product provided by the Internet and broadcasts or carry out e-commerce transaction.
Technical solution
The invention provides a kind of e-commerce system using the product had nothing to do with content platform to broadcast, and this e-commerce system comprises: channel mapping manager, described channel mapping manager is configured to perform the application of comprehensive channel mapping management and manages to generate comprehensive channel and map and map described comprehensive channel, and it is the pay TV channel mapping of the pay television broadcast provided by radio network and the combination that mapped by the product broadcast channel that the product that the Internet provides is broadcasted that described comprehensive channel maps; Channel maps memory, described channel maps memory is configured to store described comprehensive channel and maps; Channel manager, described channel manager is configured to the channel operation in response to user, maps selective channel with reference to the described comprehensive channel be stored in described channel maps memory; And broadcasting processor, described broadcasting processor is configured to select pay TV channel to play the pay TV signal sent from selected pay TV channel in response to described channel manager, and selects product broadcast channel to play the product broadcast singal sent from selected product broadcast channel in response to described channel manager.
Channel manager can comprise: channel number recognizer, and described channel number recognizer is configured to carry out identification channel number in response to the described channel operation of described user; Channel search device, described channel search device be configured in described comprehensive channel maps search with by channel corresponding to the channel number of described channel number recognizer identification; And channel-changing device, described channel-changing device is configured to cancel with the connection of present channel and is connected to the channel found by described channel search device.
E-commerce system can also comprise channel information management server, described channel information management server is configured to the channel mapping generating the product broadcast provided by described the Internet, and the channel mapping of being broadcasted by generated product and the application of comprehensive channel mapping management are supplied to user terminal.
Channel information management server can comprise: product broadcast channel information gatherer, and described product broadcast channel information gatherer is configured to collect broadcast channel information from the product broadcasting server providing product to broadcast by described the Internet; Channel mapping maker, the broadcast channel information that described channel mapping maker is configured to collected by analysis maps to generate product broadcast channel thus; Application memory, described application memory is configured to store the application of comprehensive channel mapping management; And channel mapping provider, described channel mapping provider is configured to provide the described product broadcast channel generated by described channel mapping maker to map to described user terminal and be stored in the described comprehensive channel mapping management application in described application memory.
Channel mapping maker can by searching products broadcast channel in collected product broadcast channel information and by the URL of product broadcasted content, channel connect menu, product broadcast program mark (ID) or product IDs be mapped to found product broadcast channel generate described product broadcast channel map.
Channel mapping maker generates different product broadcast channels for each regional area and maps.
E-commerce system can also comprise: channel manager, described channel manager is configured to the request in response to the distribution for product broadcast channel from described product broadcasting server, to described product broadcasting server distribute at least one pay TV channel, predetermined pay TV channel predetermined scheduling time section or channel connect menu as product broadcast channel; And pay TV processor, described pay TV processor is configured to the broadcasting stream of channel to be supplied to described user terminal, instead of distributed product broadcast channel is supplied to described user terminal.
E-commerce system can also comprise: product broadcast channel requester, described product broadcast channel requester is configured to request paid television services device allocated product broadcast channel, and described paid television services device become to described product broadcasting server be assigned with at least one pay TV channel described, described predetermined pay TV channel predetermined scheduling time section or described channel connect menu as product broadcast channel; And product broadcasting processor, if described product broadcasting processor is configured to described user terminal be have selected the product broadcast channel distributed by described paid television services device by described product broadcast channel requester, so described product broadcasting processor provides the product broadcasted content will broadcasted on selected product broadcast channel to described user terminal by described the Internet.
If at least one pay TV channel described is product broadcast channel by described user terminal selecting, described user terminal is directly connected to the URL of product broadcasted content by so described product broadcasting processor, and this URL is mapped to described pay TV channel.
If predetermined scheduling time section of described predetermined pay TV channel is product broadcast channel by described user terminal selecting, so described product broadcasting processor by read be mapped to described predetermined pay TV channel predetermined scheduling time section the product broadcast program URL that identifies (ID) or product broadcasted content corresponding to product IDs described product broadcasted content is provided, this URL is mapped to described product broadcast program ID or product IDs.
If it is product broadcast channel by described user terminal selecting that described channel connects menu, so described product broadcasting processor provides described product broadcasted content by the URL reading the product broadcasted content being mapped to described channel connection menu, and this URL is mapped to described channel and connects menu.
User terminal can comprise e-commerce transaction requester, described e-commerce transaction requester is configured in response to the input when playing the signal of described product broadcast channel from telepilot, touch-screen or keyboard, performs the e-commerce transaction request application about the product broadcast on described product broadcast channel.
E-commerce system can also comprise e-commerce server, and described e-commerce server is configured to process by the described e-commerce transaction of e-commerce transaction request application request and the profit between allocated product broadcast channel.
E-commerce server is periodically collected the browsing histories of each product broadcast channel and product order from described user terminal and is analyzed collected browsing histories and collected product order.
Beneficial effect
The channel mapping that the channel mapping of the pay television broadcast provided by radio network and the product provided by the Internet are broadcasted is combined into comprehensive channel and maps by the present invention, and to comprehensive channel map manage, with make user can easily by remote controller, touch-screen or keyboard be connected to the Internet provides product broadcast and change the Internet provides product broadcast or carry out e-commerce transaction.
Accompanying drawing explanation
Fig. 1 shows the figure of the configuration of the network of the e-commerce system that the product that has nothing to do according to use and the content platform of exemplary embodiment of the present invention is broadcasted;
Fig. 2 shows the block diagram of the configuration of the user terminal of the e-commerce system that the product that has nothing to do according to use and the content platform of exemplary embodiment of the present invention is broadcasted;
Fig. 3 shows the block diagram of the configuration of the channel information management server of the e-commerce system that the product that has nothing to do according to use and the content platform of exemplary embodiment of the present invention is broadcasted;
Fig. 4 shows the block diagram of the configuration of the paid television services device of the e-commerce system that the product that has nothing to do according to use and the content platform of exemplary embodiment of the present invention is broadcasted;
Fig. 5 shows the block diagram of the configuration of the product broadcasting server of the e-commerce system that the product that has nothing to do according to use and the content platform of exemplary embodiment of the present invention is broadcasted; And
Fig. 6 shows the process flow diagram for the method that provides the product of the e-commerce system using the product had nothing to do with content platform to broadcast to broadcast according to exemplary embodiment of the present invention.
Embodiment
In order to make those of ordinary skill in the art easily understand and to reappear the present invention, describe the present invention with reference to preferred embodiment and accompanying drawing.
But, if determine that the detailed description of the configuration relevant to known function can unnecessarily make purport of the present invention thicken, the detailed description to the configuration relevant to known function so will be omitted.
Run through following description, in view of 26S Proteasome Structure and Function of the present invention defines term, and these terms can change according to the intention of user and operator and custom.This kind of term should be construed as the implication that matches with the technical spirit of the present invention of the statement based on whole instructions and scope.
Fig. 1 shows the figure of the network of the e-commerce system that the product that has nothing to do according to use and the content platform of exemplary embodiment of the present invention is broadcasted.With reference to figure 1, the e-commerce system using the product had nothing to do with content platform to broadcast comprises the multiple user terminals 100 belonging to broadcast subscriber, channel information management server 200, paid television services device 300, product broadcasting server 400 and e-commerce server 500.
User terminal 100 by by the channel mapping of the pay television broadcast provided by radio network from paid television services device 300 with carry out combination from channel information management server 200 by the channel mapping that the product that the Internet provides is broadcasted and generate comprehensive channel and map and comprehensive channel is mapped and manage.User terminal 100 maps with reference to comprehensive channel and receives Pay-TV content from paid television services device 300 and receive product broadcasted content from product broadcasting server 400.
Use comprehensive channel maps, user terminal 100 is easily connected to simply by remote controller, touch-screen or keyboard the product broadcast that provides from product broadcasting server 400 and changes the product broadcast provided from product broadcasting server 400, just looks like that the pay TV channel that provided by radio network in manipulation of user terminal 100 is the same.By this way, the product irrelevant with content platform can be realized to broadcast.
User terminal 100 can be Set Top Box, the internet television (OTT of pay TV provider, Over The Top) Set Top Box or belong to any equipment of user, such as, for example, intelligent television, personal computer (PC), smart mobile phone and the Internet and the server mobile terminal as Set Top Box can be connected.
The product broadcast channel that channel information management server 200 is generated for the product broadcast provided by the Internet maps, and the mapping of the product broadcast channel of generation and the application of comprehensive channel mapping management are supplied to the user terminal 100 of broadcast subscriber.
When generating product broadcast channel and mapping, the URL of the product broadcasted content provided by content platform operator, channel are connected menu, product broadcast program mark (ID) or product IDs and are mapped to the mapping of product broadcast channel by channel information management server 200.Therefore, when user wants URL, channel connection menu, product broadcast program ID or the product IDs changing product broadcasted content, user can channel of operation easily to browse and to enjoy the product broadcasted content of expectation, and the product irrelevant with content platform therefore can be used to broadcast carry out e-commerce transaction.
In response to the request of the distribution for product broadcast channel from product broadcasting server 400, paid television services device 300 using one or more pay TV channel in whole pay TV channel, predetermined pay TV channel specific scheduling time section or channel connect menu distribution as product broadcast channel, and provide broadcasting stream instead of the product broadcast channel of channel to user terminal 100.Meanwhile, paid television services device 300 provides pay TV channel mapping to user terminal 100.
By request paid television services device 300 allocated product broadcast channel, product broadcasting server 400 be assigned with at least one pay TV channel, pay TV channel specific scheduling time section or channel connect menu as product broadcast channel.When user terminal 100 selects the product broadcast channel distributed, product broadcasting server 400 provides the product broadcasted content that will broadcast of scheduling by the product broadcast channel selected to user terminal 100 by the Internet.
E-commerce server 500 carries out the e-commerce transaction by ecommerce request application request, and this ecommerce request application is performed by user terminal 100, and the profit between e-commerce server 500 allocated product broadcast channel.
In the examples described above, the comprehensive channel of the combination of the channel mapping utilizing the channel mapping as the pay television broadcast provided by radio network broadcast with the product provided by the Internet is mapped, and the product that product is broadcasted or change is provided by the Internet that user can be easily connected to the Internet be provided by remote controller, touch-screen or keyboard is broadcasted or carries out e-commerce transaction.By this way, user can use the broadcast irrelevant with content platform to enjoy ecommerce.
Fig. 2 shows the block diagram of the configuration of the user terminal of the e-commerce system that the product that has nothing to do according to use and the content platform of exemplary embodiment of the present invention is broadcasted.With reference to figure 2, user terminal 100 comprises channel mapping manager 110, channel maps memory 120, channel manager 130 and broadcasting processor 140.
Channel mapping manager 110 performs the application of comprehensive channel mapping management and manages to generate comprehensive channel and map and map comprehensive channel, and it is the pay TV channel mapping of the pay TV provided by radio network and the combination that mapped by the product broadcast channel that the product that the Internet provides is broadcasted that this comprehensive channel maps.
Channel mapping manager 110 receives pay TV channel mapping from paid television services device 300, receives product broadcast channel simultaneously map and the application of comprehensive channel mapping management from channel information management server 200.Channel mapping manager 110 can use comprehensive channel mapping management should be used for being undertaken combining to generate comprehensive channel map and management comprehensive channel mapping by pay TV channel mapping and product broadcast channel being mapped.
Channel maps memory 120 stores the comprehensive channel managed by channel mapping manager 110 and maps.By pay TV channel mapping and product broadcast channel are mapped carry out combining and generate and the comprehensive channel be stored in channel mapping manager 110 map can be different according to regional area.
Such as, comprehensive channel maps the channel number and broadcast-type information that can comprise for each channel uniqueness.In addition, pay TV channel can be mapped to the broadcast band that tuner receives, and product broadcast channel can be mapped to the URL of the product broadcasted content provided by content platform operator, channel connects menu, for the mark (ID) of each product broadcast program and product IDs.
The URL of product broadcasted content can be the URL of the content server (not shown) managed by content platform operator.Channel connects the identification code that menu can be the uniqueness distributing to the specific menu can selected from the user interface software of user terminal, and the identification code of this uniqueness can also be mapped to the URL of product broadcasted content.ID for product broadcast program can be the ID for identifying each product broadcast program, and this ID can also be mapped to the URL of product broadcasted content.Product IDs can be the ID of the uniqueness of each product, and product IDs can also be mapped to the URL of product broadcasted content.
Such as, broadcast-type information ' 001 ' can represent the pay TV channel providing pay television broadcast thereon to broadcast subscriber, and broadcast-type information ' 002 ' can represent the product broadcast channel providing product to broadcast.
In response to the channel operation of user, channel manager 130 maps selective channel with reference to the comprehensive channel be stored in channel maps memory 120.Such as, channel manager 130 can comprise channel number recognizer 131, channel search device 132 and channel-changing device 133.
Channel number recognizer 131 carrys out identification channel number according to the channel operation of user.The channel operation of user can be occurred the operation of telepilot, touch-screen or keyboard by user.
Such as, channel number recognizer 131 can from remote signal identification channel number.When user operation telepilot (not shown) carrys out selective channel, telepilot can send remote signal to user terminal 100, then the channel number that can be selected from remote signal identification by user of channel number recognizer 131.
Channel search device 132 channel that search is corresponding with the channel number identified by channel number recognizer 131 in comprehensive channel maps.Such as, channel search device 132 channel that search is corresponding with the channel number identified by channel number recognizer 131 in comprehensive channel maps is pay TV channel or product broadcast channel with the channel found based on the broadcast-type information of the channel found.
Channel-changing device 133 is cancelled with the connection of present channel and is connected the channel found by channel search device 132.Such as, when the channel found by channel search device 132 is pay TV channel, channel-changing device 133 can receive by request tuner the channel that the pay TV signal being mapped to the broadcast band of pay TV channel changes into selection.
As another example, product broadcast channel (such as at least one pay TV channel at the channel found by channel search device 132, specific pay TV channel specific scheduling time section and channel connect menu) when, channel-changing device 133 can by the URL asking the web browser of middleware or user terminal to be connected to the product broadcasted content provided by content platform operator, channel connects menu, product program ID, the URL of the product broadcasted content corresponding with product IDs changes into the product broadcast channel of selection, all these is mapped to product broadcast channel.
Broadcasting processor 140 is play from pay TV channel or the signal of product broadcast channel selected by channel manager 130.Such as, broadcasting processor 140 can comprise pay TV processor 141 and product broadcasting processor 142.
The signal sent from the pay TV channel selected by channel manager 130 play by pay TV processor 141.Such as, the signal that pay TV processor 141 can comprise and be configured to select the tuner of broadcast band, be configured to the broadcast band that in the future free tuner is selected carries out the demultiplexer of demultiplexing and is configured to process and plays by the processor of the signal of demultiplexer demultiplexing.
Product broadcasting processor 142 plays the signal of the product broadcast channel that free channel manager 130 is selected.Such as, product broadcasting processor 142 can comprise be configured to receive from the signal of product broadcast channel modulator-demodular unit, be configured to the web browser of the demoder that carried out by the signal of reception decoding and the signal that is configured to browse decoding.
Like this, the comprehensive channel of the combination mapped with the product broadcast channel of broadcasting for the product provided by the Internet by being used as the pay TV channel mapping of the pay television broadcast provided by radio network is mapped, and user can easily change product broadcast by remote controller, touch-screen or keyboard.By this way, the broadcast irrelevant with content platform can be realized.
Fig. 3 shows the block diagram of the configuration of the channel information management server of the e-commerce system that the product that has nothing to do according to use and the content platform of exemplary embodiment of the present invention is broadcasted.The product broadcast channel that channel information management server 200 is generated for the product broadcast provided by the Internet maps, and the product broadcast channel of generation is mapped the user terminal 100 being supplied to broadcast subscriber together with the application of comprehensive channel mapping management.
As shown in Figure 3, channel information management server 200 comprises product broadcast channel information gatherer 210, channel mapping maker 220, application memory 230 and channel mapping provider 240.
Product broadcast channel information gatherer 210 collects product broadcast channel information from product broadcasting server 400.Product broadcast channel information server 400 asks paid television services device 300 from paid television services device 300 allocated product broadcast channel, and become be assigned with at least one pay TV channel, specific pay TV channel specific scheduling time section or channel connect menu as product broadcast channel.By this way, product broadcast channel information gatherer 210 can collect the information about the product broadcast channel distributed by product broadcasting server 400.
Channel mapping maker 220 generates the mapping of product broadcast channel by analyzing the product broadcast channel information collected by product broadcast channel information gatherer 210.In more detail, channel mapping maker 220 can by collect product broadcast channel information in searching products broadcast channel and by the URL of product broadcasted content, channel connect menu, product broadcast program ID or product IDs be mapped to the product broadcast channel found generate product broadcast channel map.
Channel mapping maker 220 can generate different product broadcast channels for each regional area and map.Such as, when postcode is mapped to regional area ID to generate local I D thus, different URL product broadcasted contents, channel can be connected menu, product broadcast program ID or product IDs and be mapped to identical product broadcast channel simultaneously by channel mapping maker 220, make product broadcast thus and are suitable for locally broadcast.
Application memory 230 stores the application of comprehensive channel mapping management.The user terminal 100 that the application of comprehensive channel mapping management is available to broadcast subscriber is to produce comprehensive channel map and the software of management comprehensive channel mapping by pay TV channel mapping and product broadcast channel being mapped to carry out combining.The application of comprehensive channel mapping management can be carried out encoding and then be stored in storer 230 by developer in advance.In more detail, can encode to the application of comprehensive channel mapping management according to the type of user terminal (that is, the module of user terminal or operating system (OS)), be then stored in application memory 230.
The product broadcast channel generated by channel mapping maker 220 maps by channel mapping provider 240 and the comprehensive channel mapping management application be stored in application memory 230 is supplied to user terminal 100.
Such as, channel mapping provider 240 can collect specification from user terminal 100, select the comprehensive channel mapping management application of the specification being suitable for the user terminal 100 collected, and the application of the comprehensive channel mapping management of selection is supplied to user terminal together with the product broadcast channel mapping generated by channel mapping maker 220.
In addition, when receiving the request for the channel connection menu of product broadcast channel from the middleware of user terminal 100, channel mapping provider 240 can map with reference to the product broadcast channel being mapped to the URL connecting product broadcasted content corresponding to menu with the channel of asking the URL carrying out searching products broadcasted content, and user terminal 100 then can be helped to be connected to the URL of product broadcasted content.
When from channel mapping provider 240 together with the application of comprehensive channel mapping management receive product broadcast channel map time, user terminal 100 can perform the application of comprehensive mapping management with by being mapped by the product received from channel information management server 200 broadcast channel and carrying out combination from the pay TV channel mapping of paid television services device 300 and generate comprehensive channel and map.Map with reference to comprehensive channel, user can change by remote controller, touch-screen or keyboard the product broadcast provided by the Internet.
Simultaneously, when generating product broadcast channel and mapping, when the URL of product broadcasted content, channel connection menu, product radio program ID or product IDs are mapped to product broadcast channel by channel information management server 200, user can change product broadcasted content with shirtsleeve operation, like this, the broadcast irrelevant with content platform can be realized.
Fig. 4 shows the block diagram of the configuration using the paid television services device of the e-commerce system of the broadcast had nothing to do with content platform according to exemplary embodiment of the present invention.As shown in Figure 4, paid television services device 300 comprises channel manager 310 and pay TV processor 320.
In response to the request of the distribution for product broadcast channel from product broadcasting server 400, channel manager 310 distribute at least one pay TV channel in whole pay TV channel, specific pay TV channel specific scheduling time section or channel connect menu as product broadcast channel.
Pay TV processor 320 provides the broadcasting stream of channel instead of provides the product distributed by channel manager 310 broadcast channel to the user terminal of broadcast subscriber.By this way, paid television services device 300 can the product broadcast channel of broadcast pay television channel instead of distribution.
Fig. 5 shows the block diagram of the configuration of the product broadcasting server of the e-commerce system using the product had nothing to do with content platform to broadcast according to exemplary embodiment of the present invention.As shown in Figure 5, product broadcasting server 400 comprises channel requester 410 and product broadcasting processor 420.
Product broadcast channel requester 410 asks paid television services device 300 allocated product broadcast channel, and paid television services device 300 become at least one the pay TV channel be assigned with in whole pay TV channel, pay TV channel predetermined scheduling time section or channel connect menu as product broadcast channel.
If user terminal 100 uses product broadcast channel requester 410 to select the product broadcast channel distributed by paid television services device 300, so product broadcasting processor 420 provides the product broadcasted content that will broadcast of scheduling to user terminal 100 by the Internet.
Such as, when at least one pay TV channel is selected as product broadcast channel by user terminal 100, user terminal 100 directly can be connected to the URL of the product broadcasted content being mapped to pay TV channel by product broadcasting processor 420.This is that wherein user terminal has been assigned with pay TV channel as product broadcast channel, and pay TV channel is mapped to the example of the URL of product broadcasted content.
As another example, when specific pay TV channel specific scheduling time, section was selected as product broadcast channel by user terminal 100, product broadcasting processor 420 can by read be mapped to specific pay TV channel specific scheduling time section product broadcast program ID or the URL of product broadcasted content corresponding to product IDs provide product broadcasted content to user terminal, this URL is mapped to product broadcast program ID or product IDs.This be wherein be mapped to specific product broadcast channel specific scheduling time section product broadcast program ID or product IDs be assigned with as product broadcast channel, and the URL of product broadcasted content is mapped to the example of product broadcast program ID or product IDs.
As Still another example, when channel connection menu is selected as product broadcast channel by user terminal 100, product broadcasting processor 420 can provide product broadcasted content by the URL reading the product broadcasted content being mapped to channel connection menu to user terminal.This is that wherein channel connects menu and to be assigned with as product broadcast channel and the URL of product broadcasted content is mapped to channel connects the example of menu.Based on above configuration, product broadcasting server 400 can broadcast the product broadcast channel distributed by paid television services device 300.
In another embodiment, user terminal 100 can also comprise e-commerce transaction requester 150.When the predetermined key of input telepilot, touch-screen or the keyboard when playing the signal from product broadcast channel, the ecommerce request that e-commerce transaction requester 150 performs for current product of broadcasting on the product broadcast channel of correspondence is applied to carry out the transaction for product.
Such as, use ecommerce request application, the seller can input sales order and the buyer can input purchase order, with credit card, transfer accounts or mobile-phone payment and input the name of acceptor, address and/or telephone number.By this way, the e-commerce transaction of current product of broadcasting on product broadcast channel can be realized.
As another example, e-commerce server 500 can carry out the ecommerce process by ecommerce request application request, and the profit between allocated product broadcast channel.
That is, e-commerce server 500 manage all trading order forms about product broadcast channel and the profit between allocated product broadcast channel with the profit providing some to distribute to content platform operation business.In this, e-commerce server 500 can by paying the expense for product broadcast operation to some profits of distributing of product broadcast operator.Meanwhile, product broadcast operator can to the expense of pay-TV operator payment for the distribution of product broadcast channel.
E-commerce server 500 can periodically be collected from user terminal 100 and analyze browsing histories or the product order of each product broadcast channel, can carry out Collection and analysis to make e-commerce server 500 to the historical data of each product broadcast channel collected.
The method that the product of the e-commerce system that the product that will be provided for providing above-mentioned use and content platform to have nothing to do with reference to figure 6 is broadcasted is broadcasted.Fig. 6 shows the process flow diagram of method of exemplary embodiment according to the present invention for providing the product of the e-commerce system using the product had nothing to do with content platform to broadcast and broadcasting.
In step 610, product broadcasting server request paid television services device allocated product broadcast channel.
In step 620, paid television services device distribute at least one pay TV channel in whole pay TV channel, pay TV channel specific scheduling time section or channel connect menu as product broadcast channel.
In act 630, the information about the product broadcast channel distributed is sent to product broadcasting server by paid television services device.
In step 640, channel information management server is by collection product broadcast channel information and the collection analyzed about the information of product broadcast channel generates the mapping of product broadcast channel.At this time, channel information management server can by being mapped to product broadcast channel generating the mapping of product broadcast channel by the URL of product broadcasted content, channel connection menu, product broadcast program ID or product IDs.
In step 650, the mapping of product broadcast channel and the application of comprehensive channel mapping management are supplied to user terminal by channel information management server.
In step 660, pay TV channel mapping is supplied to user terminal by paid television services device.
In step 670, by receiving pay TV channel mapping, product broadcast channel maps and the application of comprehensive channel mapping management, and user terminal performs the application of comprehensive channel mapping management to carry out combination and generate comprehensive channel by pay TV channel mapping and product broadcast channel being mapped and map and management comprehensive channel mapping.
Change channel in response to the operation of user to telepilot, touch-screen or keyboard, user terminal maps selective channel with reference to comprehensive channel.By this way, the pay TV on radio network or the broadcast of the product on the Internet can be realized.
The present invention is enable user easily access with shirtsleeve operation and changes the product broadcast provided by the Internet, the pay television broadcast that to just look like user provided by radio network in manipulation is the same, the broadcast irrelevant with content platform can be enjoyed to make user and carry out e-commerce transaction, like this, above-mentioned purpose of the present invention can be reached.
Although carried out concrete displaying and description with reference to preferred embodiment of the present invention, but being apparent that when not departing from the spirit and scope of the present invention be defined by the following claims, the various changes in form and details can be carried out the present invention.

Claims (14)

1. use the e-commerce system that the product had nothing to do with content platform is broadcasted, described e-commerce system comprises:
Channel mapping manager, described channel mapping manager is configured to perform the application of comprehensive channel mapping management and manages to generate comprehensive channel and map and map described comprehensive channel, and it is the pay TV channel mapping of the pay television broadcast provided by radio network and the combination that mapped by the product broadcast channel that the product that the Internet provides is broadcasted that described comprehensive channel maps;
Channel maps memory, described channel maps memory is configured to store described comprehensive channel and maps;
Channel manager, described channel manager is configured to the channel operation in response to user, maps selective channel with reference to the described comprehensive channel be stored in described channel maps memory; And
Broadcasting processor, described broadcasting processor is configured to select pay TV channel to play the pay TV signal sent from selected pay TV channel in response to described channel manager, and selects product broadcast channel to play the product broadcast singal sent from selected product broadcast channel in response to described channel manager.
2. e-commerce system according to claim 1, wherein, described channel manager comprises:
Channel number recognizer, described channel number recognizer is configured to carry out identification channel number in response to the described channel operation of described user;
Channel search device, described channel search device be configured in described comprehensive channel maps search with by channel corresponding to the channel number of described channel number recognizer identification; And
Channel-changing device, described channel-changing device is configured to cancel with the connection of present channel and is connected to the channel found by described channel search device.
3. e-commerce system according to claim 1, also comprises:
Channel information management server, described channel information management server is configured to the channel mapping generating the product broadcast provided by described the Internet, and the channel mapping of being broadcasted by generated product and the application of comprehensive channel mapping management are supplied to user terminal.
4. e-commerce system according to claim 3, wherein, described channel information management server comprises:
Product broadcast channel information gatherer, described product broadcast channel information gatherer is configured to collect broadcast channel information from the product broadcasting server providing product to broadcast by described the Internet;
Channel mapping maker, the broadcast channel information that described channel mapping maker is configured to collected by analysis maps to generate product broadcast channel thus;
Application memory, described application memory is configured to store the application of comprehensive channel mapping management; And
Channel mapping provider, described channel mapping provider is configured to provide the described product broadcast channel generated by described channel mapping maker to map to described user terminal and be stored in the described comprehensive channel mapping management application in described application memory.
5. e-commerce system according to claim 4, wherein, described channel mapping maker by searching products broadcast channel in collected product broadcast channel information and by the URL of product broadcasted content, channel connect menu, product broadcast program mark (ID) or product IDs be mapped to found product broadcast channel generate described product broadcast channel map.
6. e-commerce system according to claim 4, wherein, described channel mapping maker generates different product broadcast channels for each regional area and maps.
7. e-commerce system according to claim 4, also comprises:
Channel manager, described channel manager is configured to the request in response to the allocated product broadcast channel from described product broadcasting server, to described product broadcasting server distribute at least one pay TV channel, predetermined pay TV channel predetermined scheduling time section or channel connect menu as product broadcast channel; And
Pay TV processor, described pay TV processor is configured to the broadcasting stream of channel to be supplied to described user terminal, instead of distributed product broadcast channel is supplied to described user terminal.
8. e-commerce system according to claim 7, also comprises:
Product broadcast channel requester, described product broadcast channel requester is configured to request paid television services device allocated product broadcast channel, and described paid television services device become to described product broadcasting server be assigned with at least one pay TV channel described, described predetermined pay TV channel predetermined scheduling time section or described channel connect menu as product broadcast channel; And
Product broadcasting processor, if described product broadcasting processor is configured to described user terminal be have selected the product broadcast channel distributed by described paid television services device by described product broadcast channel requester, so described product broadcasting processor provides the product broadcasted content will broadcasted on selected product broadcast channel to described user terminal by described the Internet.
9. e-commerce system according to claim 8, wherein, if at least one pay TV channel described is product broadcast channel by described user terminal selecting, described user terminal is directly connected to the URL of product broadcasted content by so described product broadcasting processor, and this URL is mapped to described pay TV channel.
10. e-commerce system according to claim 8, wherein, if predetermined scheduling time section of described predetermined pay TV channel is product broadcast channel by described user terminal selecting, so described product broadcasting processor by read be mapped to described predetermined pay TV channel predetermined scheduling time section the product broadcast program URL that identifies (ID) or product broadcasted content corresponding to product IDs described product broadcasted content is provided, this URL is mapped to described product broadcast program ID or product IDs.
11. e-commerce systems according to claim 8, wherein, if it is product broadcast channel by described user terminal selecting that described channel connects menu, so described product broadcasting processor provides described product broadcasted content by the URL reading the product broadcasted content being mapped to described channel connection menu, and this URL is mapped to described channel and connects.
12. e-commerce systems according to claim 3, wherein, described user terminal comprises:
E-commerce transaction requester, described e-commerce transaction requester is configured in response to the input when playing the signal of described product broadcast channel from telepilot, touch-screen or keyboard, performs the e-commerce transaction request application about the product broadcast on described product broadcast channel.
13. e-commerce systems according to claim 12, also comprise:
E-commerce server, described e-commerce server is configured to process by the described e-commerce transaction of e-commerce transaction request application request and the profit between allocated product broadcast channel.
14. e-commerce systems according to claim 13, wherein, described e-commerce server is periodically collected the browsing histories of each product broadcast channel and product order from described user terminal and is analyzed collected browsing histories and collected product order.
CN201380003508.0A 2012-12-14 2013-08-06 The e-commerce system broadcasted using the product unrelated with content platform Active CN104620271B (en)

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