JP5795805B2 - 入札ランキングモデルに関連付けられた費用及び収益の見積もりの予測 - Google Patents

入札ランキングモデルに関連付けられた費用及び収益の見積もりの予測 Download PDF

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JP5795805B2
JP5795805B2 JP2013540110A JP2013540110A JP5795805B2 JP 5795805 B2 JP5795805 B2 JP 5795805B2 JP 2013540110 A JP2013540110 A JP 2013540110A JP 2013540110 A JP2013540110 A JP 2013540110A JP 5795805 B2 JP5795805 B2 JP 5795805B2
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JP2013543203A5 (enExample
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グオ・ジアキン
チャン・タオ
グオ・ニン
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Alibaba Group Holding Ltd
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0247Calculate past, present or future revenues

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JP2013540110A 2010-11-22 2011-11-22 入札ランキングモデルに関連付けられた費用及び収益の見積もりの予測 Active JP5795805B2 (ja)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
CN2010105557418A CN102479190A (zh) 2010-11-22 2010-11-22 一种搜索关键词的估计值预测方法和装置
CN201010555741.8 2010-11-22
US13/301,446 US20120130804A1 (en) 2010-11-22 2011-11-21 Prediction of cost and income estimates associated with a bid ranking model
US13/301,446 2011-11-21
PCT/US2011/061819 WO2012071396A1 (en) 2010-11-22 2011-11-22 Prediction of cost and income estimates associated with a bid ranking model

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JP2013543203A JP2013543203A (ja) 2013-11-28
JP2013543203A5 JP2013543203A5 (enExample) 2014-03-20
JP5795805B2 true JP5795805B2 (ja) 2015-10-14

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US (1) US20120130804A1 (enExample)
EP (1) EP2643805A4 (enExample)
JP (1) JP5795805B2 (enExample)
CN (1) CN102479190A (enExample)
TW (1) TWI521453B (enExample)
WO (1) WO2012071396A1 (enExample)

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Publication number Publication date
EP2643805A4 (en) 2014-05-07
TW201222448A (en) 2012-06-01
US20120130804A1 (en) 2012-05-24
JP2013543203A (ja) 2013-11-28
WO2012071396A1 (en) 2012-05-31
TWI521453B (zh) 2016-02-11
EP2643805A1 (en) 2013-10-02
CN102479190A (zh) 2012-05-30

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