JP5795805B2 - 入札ランキングモデルに関連付けられた費用及び収益の見積もりの予測 - Google Patents
入札ランキングモデルに関連付けられた費用及び収益の見積もりの予測 Download PDFInfo
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- JP5795805B2 JP5795805B2 JP2013540110A JP2013540110A JP5795805B2 JP 5795805 B2 JP5795805 B2 JP 5795805B2 JP 2013540110 A JP2013540110 A JP 2013540110A JP 2013540110 A JP2013540110 A JP 2013540110A JP 5795805 B2 JP5795805 B2 JP 5795805B2
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0247—Calculate past, present or future revenues
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- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
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- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
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- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Applications Claiming Priority (5)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105557418A CN102479190A (zh) | 2010-11-22 | 2010-11-22 | 一种搜索关键词的估计值预测方法和装置 |
| CN201010555741.8 | 2010-11-22 | ||
| US13/301,446 US20120130804A1 (en) | 2010-11-22 | 2011-11-21 | Prediction of cost and income estimates associated with a bid ranking model |
| US13/301,446 | 2011-11-21 | ||
| PCT/US2011/061819 WO2012071396A1 (en) | 2010-11-22 | 2011-11-22 | Prediction of cost and income estimates associated with a bid ranking model |
Publications (3)
| Publication Number | Publication Date |
|---|---|
| JP2013543203A JP2013543203A (ja) | 2013-11-28 |
| JP2013543203A5 JP2013543203A5 (enExample) | 2014-03-20 |
| JP5795805B2 true JP5795805B2 (ja) | 2015-10-14 |
Family
ID=46065210
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2013540110A Active JP5795805B2 (ja) | 2010-11-22 | 2011-11-22 | 入札ランキングモデルに関連付けられた費用及び収益の見積もりの予測 |
Country Status (6)
| Country | Link |
|---|---|
| US (1) | US20120130804A1 (enExample) |
| EP (1) | EP2643805A4 (enExample) |
| JP (1) | JP5795805B2 (enExample) |
| CN (1) | CN102479190A (enExample) |
| TW (1) | TWI521453B (enExample) |
| WO (1) | WO2012071396A1 (enExample) |
Families Citing this family (32)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US20120158456A1 (en) * | 2010-12-20 | 2012-06-21 | Xuerui Wang | Forecasting Ad Traffic Based on Business Metrics in Performance-based Display Advertising |
| US20130325636A1 (en) * | 2012-05-31 | 2013-12-05 | Jason A. Carter | Systems And Methods For Availability Based Computer Marketing Campaign Optimization |
| US9317487B1 (en) | 2012-06-25 | 2016-04-19 | Google Inc. | Expansion of high performing placement criteria |
| CN103593350B (zh) * | 2012-08-14 | 2017-04-19 | 阿里巴巴集团控股有限公司 | 一种推荐推广关键词价格参数的方法和装置 |
| US9183570B2 (en) | 2012-08-31 | 2015-11-10 | Google, Inc. | Location based content matching in a computer network |
| CN103793427B (zh) * | 2012-10-31 | 2019-01-25 | 北京百度网讯科技有限公司 | 确定目标呈现关键词的优化呈现关键词的方法与设备 |
| CN103853711B (zh) * | 2012-11-28 | 2017-02-08 | 中国移动通信集团广西有限公司 | 一种文本信息处理方法及装置 |
| CN103235799B (zh) * | 2013-04-15 | 2015-12-02 | 百度在线网络技术(北京)有限公司 | 调整移动终端的互联网内容项的展现顺序的方法和系统 |
| TW201501057A (zh) * | 2013-06-28 | 2015-01-01 | Tutorabc Inc | 關鍵字自動化出價方法及搜尋引擎行銷系統 |
| JP5973416B2 (ja) * | 2013-12-06 | 2016-08-23 | ヤフー株式会社 | 広告装置、予測方法及び予測プログラム |
| CN104731788B (zh) * | 2013-12-18 | 2019-01-22 | 阿里巴巴集团控股有限公司 | 推广信息的处理方法及设备 |
| TWI558134B (zh) * | 2014-01-14 | 2016-11-11 | 童話網路媒體科技有限公司 | 雲端導流系統 |
| CN103971170B (zh) * | 2014-04-17 | 2017-09-29 | 北京百度网讯科技有限公司 | 一种用于对特征信息的变化进行预测的方法和装置 |
| JP6139471B2 (ja) * | 2014-06-13 | 2017-05-31 | ヤフー株式会社 | 提供装置、提供方法及び提供プログラム |
| CN105224559A (zh) * | 2014-06-17 | 2016-01-06 | 中兴通讯股份有限公司 | 竞价排名方法及装置 |
| US20160004985A1 (en) * | 2014-07-02 | 2016-01-07 | International Business Machines Corporation | Prioritizing Proposal Development Under Resource Constraints |
| JP6272183B2 (ja) * | 2014-08-20 | 2018-01-31 | ヤフー株式会社 | 広告成果表示制御装置、広告成果表示システム、広告成果表示制御方法及びプログラム |
| CN104331823B (zh) * | 2014-11-19 | 2018-03-23 | 北京奇虎科技有限公司 | 确定发布信息中关键词保留价格的方法及装置 |
| US10332148B2 (en) * | 2015-05-15 | 2019-06-25 | Marchex, Inc. | Call analytics for mobile advertising |
| US10126847B2 (en) * | 2015-06-07 | 2018-11-13 | Apple Inc. | Devices and methods for processing touch inputs |
| CN105912686A (zh) * | 2016-04-18 | 2016-08-31 | 上海珍岛信息技术有限公司 | 一种基于机器学习的搜索引擎营销竞价方法及系统 |
| US10853367B1 (en) * | 2016-06-16 | 2020-12-01 | Intuit Inc. | Dynamic prioritization of attributes to determine search space size of each term, then index on those sizes as attributes |
| CN108667875B (zh) * | 2017-03-31 | 2021-03-30 | 北京京东尚科信息技术有限公司 | 信息更新方法和装置 |
| US11055751B2 (en) * | 2017-05-31 | 2021-07-06 | Microsoft Technology Licensing, Llc | Resource usage control system |
| US20190087881A1 (en) * | 2017-09-18 | 2019-03-21 | Leap Group Inc. | System and method for predictive quoting |
| US10616135B2 (en) * | 2018-03-21 | 2020-04-07 | Microsoft Technology Licensing, Llc | Resource usage control system |
| CN110399479A (zh) * | 2018-04-20 | 2019-11-01 | 北京京东尚科信息技术有限公司 | 搜索数据处理方法、装置、电子设备及计算机可读介质 |
| US10937058B2 (en) * | 2019-07-02 | 2021-03-02 | Capital One Services, Llc | Systems and methods for targeting bid and position for a keyword |
| KR102602889B1 (ko) * | 2019-09-04 | 2023-11-16 | 주식회사 워트인텔리전스 | 검색 키워드 추천 및 확장 방법 |
| CN110674399B (zh) * | 2019-09-10 | 2023-04-07 | 北京字节跳动网络技术有限公司 | 确定搜索项目的顺序的方法和装置 |
| CN112348559A (zh) * | 2020-09-27 | 2021-02-09 | 北京淇瑀信息科技有限公司 | 一种渠道资源消耗优化方法、装置及电子设备 |
| CN116739643A (zh) * | 2023-06-29 | 2023-09-12 | 杭州面朝信息科技有限公司 | 数据处理方法、装置、电子设备和可读存储介质 |
Family Cites Families (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US7065500B2 (en) * | 1999-05-28 | 2006-06-20 | Overture Services, Inc. | Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine |
| JP4199434B2 (ja) * | 2001-03-30 | 2008-12-17 | デジタル・アドバタイジング・コンソーシアム株式会社 | 広告評価システム、広告評価方法及び広告評価プログラム |
| US20050027587A1 (en) * | 2003-08-01 | 2005-02-03 | Latona Richard Edward | System and method for determining object effectiveness |
| US20050149396A1 (en) * | 2003-11-21 | 2005-07-07 | Marchex, Inc. | Online advertising system and method |
| US7716219B2 (en) * | 2004-07-08 | 2010-05-11 | Yahoo ! Inc. | Database search system and method of determining a value of a keyword in a search |
| US8452656B2 (en) * | 2005-06-29 | 2013-05-28 | Google Inc. | Prioritizing ad review, by using expected revenue for example, in an advertising system |
| US7680746B2 (en) * | 2007-05-23 | 2010-03-16 | Yahoo! Inc. | Prediction of click through rates using hybrid kalman filter-tree structured markov model classifiers |
| KR100909563B1 (ko) * | 2007-09-06 | 2009-07-27 | 엔에이치엔비즈니스플랫폼 주식회사 | 광고에 대한 예상 과금액을 산출하는 방법 및 상기 방법을수행하는 시스템 |
| US8682839B2 (en) * | 2008-06-02 | 2014-03-25 | Microsoft Corporation | Predicting keyword monetization |
| KR20100006467A (ko) * | 2008-07-09 | 2010-01-19 | 엔에이치엔비즈니스플랫폼 주식회사 | 온라인 광고에 대한 과금을 위한 방법, 시스템 및 컴퓨터판독 가능한 기록 매체 |
| US20110251901A1 (en) * | 2008-09-09 | 2011-10-13 | Nhn Business Platform Corp | Method for auctioning and billing for search advertisement, system, and computer-readable recording medium |
| US8738436B2 (en) * | 2008-09-30 | 2014-05-27 | Yahoo! Inc. | Click through rate prediction system and method |
| KR20100036733A (ko) * | 2008-09-30 | 2010-04-08 | 엔에이치엔비즈니스플랫폼 주식회사 | 광고 문서의 품질을 관리하는 방법 및 시스템 |
| US8001131B2 (en) * | 2008-12-17 | 2011-08-16 | Demand Media Inc. | Method and system for ranking of keywords for profitability |
| AU2010200562B2 (en) * | 2009-02-17 | 2010-11-11 | Accenture Global Services Limited | Internet marketing channel optimization |
| US20100250335A1 (en) * | 2009-03-31 | 2010-09-30 | Yahoo! Inc | System and method using text features for click prediction of sponsored search advertisements |
-
2010
- 2010-11-22 CN CN2010105557418A patent/CN102479190A/zh active Pending
-
2011
- 2011-02-21 TW TW100105655A patent/TWI521453B/zh not_active IP Right Cessation
- 2011-11-21 US US13/301,446 patent/US20120130804A1/en not_active Abandoned
- 2011-11-22 EP EP11842803.6A patent/EP2643805A4/en not_active Withdrawn
- 2011-11-22 WO PCT/US2011/061819 patent/WO2012071396A1/en not_active Ceased
- 2011-11-22 JP JP2013540110A patent/JP5795805B2/ja active Active
Also Published As
| Publication number | Publication date |
|---|---|
| EP2643805A4 (en) | 2014-05-07 |
| TW201222448A (en) | 2012-06-01 |
| US20120130804A1 (en) | 2012-05-24 |
| JP2013543203A (ja) | 2013-11-28 |
| WO2012071396A1 (en) | 2012-05-31 |
| TWI521453B (zh) | 2016-02-11 |
| EP2643805A1 (en) | 2013-10-02 |
| CN102479190A (zh) | 2012-05-30 |
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