JP5666213B2 - CONTENT DISPLAY DEVICE, SERVER DEVICE, ADVERTISEMENT INFORMATION DISTRIBUTION SYSTEM, CONTENT DISPLAY DEVICE CONTROL METHOD, CONTENT DISPLAY DEVICE CONTROL PROGRAM, AND COMPUTER-READABLE RECORDING MEDIUM CONTAINING THE PROGRAM - Google Patents

Description

  The present invention relates to a content display device, a server device, an advertisement information distribution system, a content display device control method, a content display device control program, and a computer-readable recording medium for recording the program. The present invention relates to a possible recording medium.

  In recent years, publications called electronic books that can be read on a display of an electronic device, instead of printed matter using paper and ink, have begun to spread widely. As an electronic device that can read an electronic book, a mobile phone, a personal computer, a personal digital assistant (PDA), or the like can be given.

  In addition to reading and displaying book data in an electronic device, advertisement data is distributed together with book data and an advertisement is displayed.

  As shown in FIG. 8, advertisements are often provided with advertisement frames 803 and 806 at the bottom (FIG. 8 (a)) and side (FIG. 8 (b)) of the screen.

  Further, Patent Document 1 describes a server device that inserts an advertisement page into mobile content at a predetermined timing.

  Patent Document 2 describes an electronic publishing system including a server that transmits book data and advertisement data associated with the book data to a user terminal. In Patent Document 2, book data and advertisement data are displayed side by side.

  Further, Patent Document 3 describes an electronic book device that changes content contents according to environmental information such as time, season, temperature, and location.

  Further, in Patent Document 4, when a Web bookmark is incorporated as a content element on a home page and a predetermined operation is performed on the Web bookmark, a page associated with the Web bookmark is displayed on the browser terminal. In addition, a marketing system in which advertisement information based on the page is displayed is described. In Patent Literature 4, an advertisement is displayed over the homepage being browsed.

JP 2009-59317 A (published March 19, 2009) JP 2007-164726 A (released on June 28, 2007) JP 2004-234310 A (released on August 19, 2004) JP 2007-26156 A (published on February 1, 2007)

  However, the above conventional configuration causes the following problems. In other words, when an advertisement is simply put between contents, a predetermined advertisement is only displayed, and there is a possibility that the advertisement may be disregarded.

  Moreover, in the structure of patent document 1, since an advertisement page is inserted and displayed between content, it will become a hindrance when a user browses a content.

  Moreover, in the structure of patent document 2, the advertisement is displayed side by side with the content, and the possibility that the user recognizes the advertisement is low.

  Moreover, in the structure of patent document 4, since an advertisement is displayed over a content, it will become a hindrance when a user browses a content.

  Note that Patent Document 3 does not describe display of advertisements.

  The present invention has been made in view of the above-described problems, and an object of the present invention is to realize a content display device that presents a timely advertisement to a user without hindering the user's content browsing. is there.

  In order to solve the above-described problem, a content display device according to the present invention includes a display unit that displays content, and has a restart function that is a function that enables restart from the interrupted point after interrupting content display. In the content display device that displays the interruption information, which is information indicating the interruption location, at least at the time of interruption and at the time of resumption in the interruption information display area of the display unit, an instruction to interrupt the display of the content on the display unit or An instruction receiving unit that receives a restart instruction, an advertisement information acquiring unit that acquires advertisement information when the instruction receiving unit receives a suspension instruction or a restart instruction, and the advertisement information acquired by the advertisement information acquiring unit And a display control means for displaying in the area.

  The content display device control method according to the present invention includes a display unit that displays content, and has a restart function that is a function that enables restart from the interrupted location after interrupting content display. A content display device control method for displaying interruption information, which is information indicating an interruption point, at least at the time of resumption in the interruption information display area of the display unit, wherein the display interruption instruction is displayed on the content display unit Alternatively, when the instruction receiving unit that receives the resume instruction receives the suspension instruction or the resume instruction, the advertisement information acquisition step for acquiring the advertisement information and the advertisement information acquired in the advertisement information acquisition step are displayed in the suspension information display area. And a display step.

  According to the above configuration or method, when a content display interruption instruction or resumption instruction is received, the acquired advertisement information is displayed in the interruption information display area. The interruption information display area may be overlapped with the area where the content is displayed, or may be adjacent to the area where the content is displayed.

  As a result, when a content display interruption instruction or resumption instruction is received, advertisement display can be performed. Therefore, since the advertisement is displayed when the display of the content is interrupted or resumed, the advertisement is not displayed in the middle of the display of the content and the browsing of the content of the user is not hindered.

  Also, when receiving an instruction to suspend or resume content display, advertisement information is acquired and advertisements are displayed. Therefore, it is possible to display advertisements in a timely manner compared to the case where advertisement contents are determined in advance. can do.

  In the content display device according to the present invention, the selection screen display means for displaying a selection screen for selecting one from the plurality of frames displayed on the display unit, and the plurality of frames displayed on the selection screen. Selection accepting means for accepting selection of one frame, and the advertisement information acquiring means is associated with the frame for which the selection accepting means accepts the selection when the instruction accepting unit accepts the suspension instruction or the restart instruction. The advertisement information selected by the advertisement information selection unit may be acquired, and the display control unit may display the interruption information display area in a frame received by the selection reception unit.

  According to said structure, the advertisement information advertisement information selected by the advertisement information selection means matched with the selected frame is acquired and displayed.

  Thereby, the advertisement information selection means for acquiring the advertisement information can be varied for each frame.

  For example, the database to be selected differs depending on the selection means, the book A for the elderly is registered in the database A to be selected by the selection means A, and the database B to be selected by the selection means B is selected. Consider a case where a cartoon advertisement for young people is registered. At this time, if the frame selected by the elderly is associated with the selection means A, and the frame selected by the young person is associated with the selection means B, an advertisement corresponding to each generation can be acquired and displayed. it can.

  In the content display device according to the present invention, the instruction receiving unit receives selection of a display position in the display unit of the interruption information display area and selection of a reproduction position of the content, and the display control unit includes the instruction The interruption information display area may be arranged at the display position at the reproduction position received by the reception unit.

  According to the above configuration, the interruption information display region can be arranged at the designated display position on the display unit at the designated content reproduction position. Thereby, the interruption information display area can be arranged at an arbitrary position.

  For example, when the content is an electronic book, the interruption information display area can be arranged at an arbitrary position on an arbitrary page.

  In the content display device according to the present invention, the advertisement information acquisition means makes an advertisement information request for requesting advertisement information to acquire the advertisement information, and the advertisement information request includes information related to the content. The advertisement information that is included in the content information and acquired by the advertisement information acquisition unit may be the advertisement information selected based on the content information.

  According to the above configuration, the advertisement information selected based on the content information related to the content displayed when the interruption instruction is received or the content displayed when the resumption instruction is received is acquired, and the interruption information display area is acquired. To display.

  Thereby, an advertisement related to the content whose display is interrupted can be displayed. In addition, it is highly possible that the displayed content is content that the user is interested in. Therefore, by displaying the advertisement related to the content, it is possible to display the advertisement of the content that the user is interested in.

  In the content display device according to the present invention, the content is an electronic book, and the content information includes the international standard book number of the electronic book, the international standard book number, and the instruction when the instruction receiving unit receives an interruption instruction. It may be one of a page of an electronic book, a keyword included in the page, the international standard book number and the keyword, and the international standard book number, the page and the keyword.

  According to said structure, the international standard book number of an electronic book, the page of the said electronic book when the said international standard book number and the said instruction | indication reception part receive interruption instruction | indication, the keyword contained in this page, the said international standard book The advertisement information selected based on any of the number and the keyword, the international standard book number, the page and the keyword is acquired and displayed in the interruption information display area.

  The international standard book number, page, and keyword of the electronic book indicate the field, content, etc. of the electronic book. Therefore, by using these, advertisement information related to the electronic book is selected more. Therefore, it is possible to display to the user an advertisement more related to the book that the user is reading or an advertisement related to the content that the user has read until just before. As described above, it is possible to display an advertisement with contents that the user is interested in more accurately.

  In the content display device according to the present invention, the content is a moving image, and the content information may be at least one of a title, a genre, a creator, and an interruption position of the moving image.

  According to said structure, the advertising information selected based on at least any one of the title of a moving image, a genre, a creator, and an interruption position is acquired, and it displays on an interruption information display area.

  The title, genre, creator, and playback position of the moving image indicate the field, content, etc. of the moving image. Therefore, by using these, advertisement information related to the moving image is selected more. Therefore, it is possible to display to the user an advertisement more related to the video being browsed by the user or an advertisement related to the content that the user was browsing until just before. As described above, it is possible to display an advertisement with contents that the user is interested in more accurately.

  In the content display device according to the present invention, the advertisement information acquisition means makes an advertisement information request for requesting advertisement information to acquire the advertisement information, and the advertisement information request includes information relating to the device itself. The advertisement information that is included in the apparatus information and acquired by the advertisement information acquisition unit may be the advertisement information selected based on the apparatus information.

  According to said structure, since the advertisement information selected based on the apparatus information which is the information regarding an own apparatus is acquired and displayed on a discontinuation information display area, the advertisement relevant to an own apparatus can be displayed.

  In the content display device according to the present invention, at least one of the ID of the own device, the position information indicating the position of the own device, the current time, the size of the display screen of the own device, and the number of display colors of the display screen of the own device. It may be.

  According to the above configuration, the device is selected based on at least one of the ID of the device, the position of the device, the current time, the size of the display screen of the device, and the number of display colors of the display screen of the device. Advertisement information is acquired and displayed in the interruption information display area.

  Thereby, the advertisement according to the position of the own device, the current time, the size of the display screen, and the number of display colors can be displayed.

  In the content display device according to the present invention, the advertisement information acquisition means acquires the advertisement information from an external advertisement server, and includes a storage unit storing offline advertisement information, and the advertisement information acquisition means When the communication with the advertisement server is impossible, the offline advertisement information stored in the storage unit is acquired, and the display control means displays the offline advertisement information acquired by the advertisement information acquisition means. You may do.

  According to said structure, the memory | storage part which memorize | stores offline advertisement information is provided, and when communication with an advertisement server is impossible, the offline advertisement information memorize | stored in the memory | storage part is acquired and displayed. Thereby, even when communication with the advertisement server is impossible, the advertisement information can be displayed.

  In order to solve the above problems, the server according to the present invention is an advertisement information request for transmission of content table advertisement information, and includes an international standard book number of an electronic book, the international standard book number and a page of the electronic book, Advertisement information request reception for receiving an advertisement information request including the keyword included in the page, the international standard book number and the keyword, and the international standard book number, and the advertisement selection information which is one of the page and the keyword. And an advertisement information selection means associated with the advertisement information request when the advertisement information request receiving means receives the advertisement information request, wherein the advertisement information selection means selects the advertisement information using the advertisement selection information. The advertisement information selected by the advertisement information selecting means is transmitted to the transmission source of the advertisement information request received by the advertisement information request receiving means. It is characterized in that it comprises a means.

  According to the above configuration, the international standard book number of the electronic book included in the advertisement information request, the international standard book number and the page of the electronic book, the keyword included in the page, the international standard book number and the keyword, Since the advertisement information is selected using the international standard book number, the page, and the advertisement selection information that is one of the keywords, the advertisement information related to the electronic book is transmitted to the transmission source of the advertisement request information. be able to.

  The advertisement information distribution system including the content display device and the server device can also achieve the effects described above.

  The content display device may be realized by a computer. In this case, a control program for the content display device that causes the content display device to be realized by the computer by causing the computer to operate as the respective means, and A computer-readable recording medium on which is recorded also falls within the scope of the present invention.

As above
The content display device according to the present invention includes an instruction receiving unit that receives an instruction to suspend or resume display on a content display unit, and an advertisement information acquisition that acquires advertisement information when the instruction receiving unit receives an instruction to suspend or resume And bookmark display means for displaying the advertisement information acquired by the advertisement information acquisition means in the interruption information display area of the display section.

  The content display device control method according to the present invention includes an advertisement information acquisition step of acquiring advertisement information when receiving an interruption instruction or a restart instruction in an instruction reception unit that receives a display interruption instruction or a restart instruction in a content display unit. And a bookmark display step of displaying the advertisement information acquired in the advertisement information acquisition step in the interruption information display area of the display unit.

  As a result, when a content display interruption instruction or resumption instruction is received, advertisement display can be performed. Therefore, since the advertisement is displayed when the display of the content is interrupted or resumed, the advertisement is displayed in the middle of the display of the content, and there is an effect that the browsing of the content of the user is not hindered. .

  Also, when receiving an instruction to suspend or resume content display, advertisement information is acquired and advertisements are displayed. Therefore, it is possible to display advertisements in a timely manner compared to the case where advertisement contents are determined in advance. There is an effect that can be done.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 illustrates an embodiment of the present invention and is a block diagram illustrating a main configuration of an electronic book terminal. It is a figure which shows the external appearance of the said electronic book terminal. 1, showing an embodiment of the present invention, is a block diagram illustrating a main configuration of an advertisement distribution system. It is a figure which shows the content of the data used for the said embodiment, FIG. 4 (a) is a figure which shows bookmark data and advertisement request data, FIG.4 (b) is a figure which shows an advertisement server information table. It is a flowchart which shows the flow of a process in the said advertisement delivery system. It is a figure which shows the example of a display in the said electronic book terminal. FIG. 7A is a diagram for explaining an example of advertisement data selected by the advertisement server in the embodiment, and FIG. 7A is a diagram illustrating an example in the case where there is one electronic book terminal. (B) is a figure which shows the example in the case of a some book, FIG.7 (c) is a figure which shows the example in case there are a plurality of electronic book terminals. It is a figure for demonstrating a prior art.

  One embodiment of the present invention will be described below with reference to FIGS. The advertisement distribution system (advertisement information distribution system) 5 (FIG. 3) according to the present embodiment includes an electronic book terminal (content display device) 1, an advertisement management server (server device) 2, and an advertisement server (server device) 3. It is configured. When the “bookmark function” is executed in the electronic book terminal 1, the advertisement transmitted from the advertisement server 3 is displayed on the “bookmark” of the electronic book terminal 1. Note that the advertisement server 3 is not limited to one, and the number thereof is not limited.

  Thereby, it is possible to display an advertisement without preventing the user from reading the electronic book.

  In the present embodiment, the “bookmark function (resume function)” means that when the user interrupts reading and then resumes, “bookmark” is displayed at least at the time of interruption and at the time of resumption. When resuming, the function to display the interrupted page so that reading can be started from the interrupted location.

(Appearance of e-book reader)
First, the external appearance of the electronic book terminal 1 will be described with reference to FIG. FIG. 2 is a diagram illustrating an appearance of the electronic book terminal 1. As shown in FIG. 2, the display unit 12 is provided, and the contents of the electronic book are displayed here. When the operation of inserting “bookmark” is performed, the bookmark function is activated, the bookmark (interruption information) 201 is displayed, and the advertisement is displayed on the bookmark 201. An area where the bookmark 201 is displayed is a bookmark area (interruption information display area).

(Configuration of e-book reader)
Next, the configuration of the main part of the electronic book terminal 1 will be described with reference to FIG. FIG. 1 is a block diagram showing a main configuration of the electronic book terminal 1. In addition, the electronic book terminal 1 can display an electronic book so that a user may read a book printed on a paper medium. Since this electronic book function can be performed using a known technique, description thereof is omitted in this specification.

  As illustrated in FIG. 1, the electronic book terminal 1 includes a bookmark processing unit 10, an operation reception unit (instruction reception unit) 11, a display unit 12, a communication unit 13, a storage unit 14, and a position information acquisition unit 15. is there.

  The operation accepting unit 11 accepts an operation on the electronic book terminal 1. This may be composed of a keyboard, various function keys, or a touch panel.

  Then, when receiving an operation for executing the “bookmark function”, the operation receiving unit 11 notifies the bookmark operation receiving unit 21 of the content. Further, when the operation accepting unit 11 accepts that “bookmark” has been selected, the operation accepting unit 11 notifies the bookmark selection accepting unit 23 of the content.

  The display unit 12 displays information and is realized by a liquid crystal display, an organic EL (Electro Luminescence) display, a plasma display, or the like. In addition, when the operation reception part 11 is implement | achieved by the touch panel, the operation reception part 11 and the display part 12 may be implement | achieved as one device. Specific display contents on the display unit 12 will be described later.

  The communication unit 13 communicates with an external device via a network. In the present embodiment, the advertisement request data received from the advertisement request data transmission unit 24 is transmitted to the advertisement management server 2 via the network, and the advertisement data is received from the advertisement management server 2.

  The position information acquisition unit 15 acquires the current position of the electronic book terminal 1. The current position of the electronic book terminal 1 can be obtained by providing a GPS (Global Positioning System) or the like (not shown).

  The storage unit 14 stores data used for processing in the electronic book terminal 1 and includes a bookmark data storage unit 31 and a book data storage unit 32. The storage unit 14 includes a nonvolatile memory such as a flash memory and a ROM (Read Only Memory), and a volatile memory such as a RAM (Random Access Memory). The contents stored in the nonvolatile memory include various programs, various operation setting values, various data, and the like. On the other hand, the contents stored in the volatile memory include a work file and a temporary file.

  The bookmark data storage unit 31 stores “bookmark” data. Specifically, the ID of “bookmark”, the shape when “bookmark” is displayed, and the like are stored, and these are associated with the offline advertisement data (offline advertisement information) and stored. (FIG. 4A).

  Further, the book data storage unit 32 stores book data to be displayed on the electronic book terminal 1. Specifically, the ISBN (International Standard Book Number) of the book, the author, title, contents, etc. of the book are stored.

  The bookmark processing unit 10 executes a “bookmark function”, and includes a bookmark operation receiving unit 21, a bookmark selection presenting unit (selection screen display unit) 22, a bookmark selection receiving unit (selection receiving unit) 23, and an advertisement request data transmission. This includes a section (advertisement information acquisition means) 24, a bookmark display processing section (display control means) 25, and an advertisement data acquisition section (advertisement information acquisition means) 26.

  When the operation receiving unit 11 receives an operation for executing the “bookmark function”, the bookmark operation receiving unit 21 notifies the bookmark selection presenting unit 22 of the content.

  When the bookmark selection presenting unit 22 receives a notification from the bookmark operation receiving unit 21 indicating that the operation for executing the “bookmark function” has been received, the “bookmark” indicated by the bookmark data stored in the bookmark data storage unit 31. Are displayed on the display unit 12 as a list.

  When the operation accepting unit 11 accepts an operation in which any one of the “bookmarks” displayed as a list by the bookmark selection presenting unit 22 is accepted by the operation accepting unit 11, the bookmark selection accepting unit 23 requests the content indicating the selected “bookmark” to be an advertisement request. The data transmission unit 24 is notified.

  When the advertisement request data transmission unit 24 receives the notification of the content indicating the “bookmark” selected from the bookmark selection receiving unit 23, the bookmark data of the “bookmark” (bookmark ID 311 (FIG. 4A)), “bookmark” Book information (ISBN, displayed page, keyword selected on the displayed page, advertisement selection information) 314, and terminal information (position information, current time, display unit) 12 display size, the number of display colors of the display unit 12, etc.) 315 are transmitted to the advertisement management server 2 via the communication unit 13 as advertisement request data (FIG. 4A). Further, the user's age and gender may be acquired in advance, and the advertisement request data transmission unit 24 may transmit the user's age and sex in addition to the above information.

  Further, the advertisement request data transmission unit 24 may change the advertisement request data transmitted for each “bookmark”.

  The request information 316 included in the bookmark ID 311 describes a list of necessary parameters, and based on this, advertisement request data may be transmitted from the advertisement request data transmission unit 24, or the request information 316 Is an advertisement request program, and the advertisement request data transmission unit 24 may execute the advertisement request program so that the advertisement data acquisition unit 26 acquires the advertisement.

  The advertisement data acquisition unit 26 acquires advertisement data from the advertisement management server 2 via the communication unit 13 and transmits the bookmark display processing unit 25.

  The bookmark display processing unit 25 displays the advertisement data acquired from the advertisement data acquiring unit 26 on the display unit 12 so as to be displayed in the selected “bookmark” received by the bookmark selection receiving unit 23.

(Advertising system configuration)
Next, the main configuration of the advertisement distribution system 5 will be described with reference to FIG. FIG. 3 is a block diagram showing a main configuration of the advertisement distribution system 5.

  As shown in FIG. 3, the advertisement distribution system 5 includes an electronic book terminal 1, an advertisement management server 2, and an advertisement server 3. The advertisement management server 2 includes an advertisement request data acquisition unit (advertisement information request reception unit) 41, an advertisement data acquisition unit 42, an advertisement data transmission unit (advertisement information transmission unit) 43, and an advertisement server information storage unit 44. is there. The advertisement server 3 includes an advertisement selection unit (advertisement information selection means) 45 and an advertisement database 46.

  First, the configuration of the advertisement management server 2 will be described. The advertisement server information storage unit 44 stores an advertisement server information table 301 in which a bookmark ID included in the advertisement request data is associated with an advertisement selection program URL (Uniform Resource Locator) indicating a program for selecting an advertisement. (FIG. 4B). More specifically, the advertisement server information table 301 stores a bookmark ID, an advertisement selection program URL, and information (ISBN and page) of the book in which the “bookmark” is inserted in association with each other. In the example shown in FIG. 4B, the bookmark with the bookmark ID “ID401” is associated with the advertisement selection program with the URL “URL-A”, and information on the book in which the “bookmark” is inserted. ISBN is “XXX”, page is “△△”, ISBN is “XXX”, page is “XX”, and ISBN is “XXX” and page is “XXX” Is associated. The same applies to IDs 2 to 4 below.

  The association between the bookmark ID and the advertisement selection program URL is, for example, associating the bookmark ID that is likely to be selected by the elderly with the URL of the advertisement selection program that selects an advertisement from the advertisement database for the elderly. It may be a thing. Thereby, the advertisement corresponding to every age can be presented.

  The advertisement selection program differs in the advertisement database 46 to be selected and the selection method depending on the program.

  For example, when an advertisement selection program A and an advertisement selection program B exist, the advertisement selection program A retrieves a book of the same publisher from the database A, and uses the advertisement of the book as a selection result. The advertisement selection program B The difference is that a database of the same publisher is searched from the database B and the advertisement of the book is selected.

  When the advertisement request data acquisition unit 41 acquires the advertisement request data from the electronic book terminal 1, it transmits this to the advertisement data acquisition unit 42.

  The advertisement data acquisition unit 42 acquires the advertisement selection program URL associated with the bookmark ID included in the advertisement request data acquired from the advertisement request data acquisition unit 41 with reference to the advertisement server information storage unit 44, Advertisement request data is transmitted to the advertisement server 3 so that the advertisement selection program indicated by the URL is selected. Then, the advertisement data transmitted from the advertisement server 3 is acquired and transmitted to the advertisement data transmission unit 43.

  The advertisement data transmission unit 43 transmits the advertisement data acquired from the advertisement data acquisition unit 42 to the electronic book terminal 1.

  Next, the configuration of the advertisement server 3 will be described.

  The advertisement database 46 stores advertisement data.

  When the advertisement selection unit 45 acquires the advertisement request data from the advertisement management server 2, it is included in the advertisement request data by a designated advertisement selection program (for example, the advertisement selection program A) among a plurality of advertisement selection programs. Using the bookmark ID 311, book information 314, and terminal information 315, an advertisement to be displayed is selected from the advertisement database 46 and transmitted to the advertisement management server 2. An example of selecting an advertisement will be described later.

  As described above, in the advertisement distribution system 5, when an operation executed by the “bookmark function” is accepted in the electronic book terminal 1, the advertisement request data is transmitted from the electronic book terminal 1 to the advertisement management server 2. The advertisement management server 2 selects the advertisement server 3 storing the advertisement data from the advertisement request data, and acquires the advertisement data from the advertisement server 3. Then, the acquired advertisement data is transmitted to the electronic book terminal 1, and the advertisement data is displayed on the bookmark of the electronic book terminal 1.

(Processing flow in the advertisement distribution system)
Next, the flow of processing in the advertisement distribution system 5 will be described with reference to FIGS. FIG. 5 is a flowchart showing the flow of processing in the advertisement distribution system 5. FIG. 6 is a diagram illustrating a display example in the electronic book terminal 1.

  As shown in FIG. 5, first, in the advertisement distribution system 5, the bookmark operation reception unit 21 of the electronic book terminal 1 receives execution of the “bookmark function” (S <b> 1). At this time, on the display unit 12, as shown in a display screen example 601 in FIG. 6, a display for confirming insertion of “bookmark” is made to the user. Next, the bookmark selection presenting unit 22 displays “bookmark” stored in the bookmark data storage unit 31 on the display unit 12 (S2). At this time, a plurality of bookmarks 610 are displayed on the display unit 12 as in the display screen example 602. In addition, when the shape of each “bookmark” is different, each shape may be displayed on the display unit 12. Alternatively, an image may be displayed in a bookmark, and an image considered to be preferred by the elderly or an image considered to be preferred by the younger may be displayed.

  When the bookmark selection receiving unit 23 receives that one of the displayed “bookmarks” is selected (S3), the advertisement request data transmitting unit 24 connects the electronic book terminal 1 to the network. It is determined whether or not there is (S4). If the advertisement request data transmission unit 24 determines that the advertisement request data transmission unit 24 is connected to the network (YES in S4), the advertisement request data transmission unit 24 transmits the advertisement request data to the advertisement management server 2 (S5).

  When receiving the advertisement request data (S11), the advertisement management server 2 refers to the advertisement server information table 301 stored in the advertisement server information storage unit 44 and transmits the advertisement request data to the advertisement server 3 (S12). .

  Then, the advertisement server 3 that has received the advertisement request data (S21) selects the advertisement data to be transmitted to the electronic book terminal 1 from the advertisement data stored in the advertisement database 46 (S22), and transmits it to the advertisement management server 2. (S23).

  Next, when the advertisement management server 2 receives the advertisement data (S13), the advertisement management server 2 transmits the advertisement data to the electronic book terminal 1 that is the transmission source of the advertisement request data (S14).

  When receiving the advertisement data (S6, advertisement information acquisition step), the electronic book terminal 1 displays the advertisement data on the “bookmark” (S8). At this time, the display unit 12 displays the advertisement data on the bookmark 611 as in the display screen example 603.

  On the other hand, when determining that the advertisement request data transmission unit 24 is not connected to the network (NO in S4), the advertisement request data transmission unit 24 acquires the offline advertisement data 312 included in the bookmark data and transmits it to the bookmark display processing unit 25. . Then, the bookmark display processing unit 25 displays the offline advertisement data 312 on the “bookmark” (S8, bookmark display step).

  The above is the flow of processing in the advertisement distribution system 5. As shown in FIG. 6, when the electronic book terminal 1 is turned off in the state of the display screen example 603 and then turned on, a bookmark 611 is displayed as shown in the display screen example 604. A screen is displayed.

(Ad selection example)
Next, an example of advertisement data selected by the advertisement server 3 will be described with reference to FIG. FIG. 7 is a diagram for explaining an example of advertisement data selected in the advertisement server 3, and FIG. 7A is a diagram illustrating an example in the case of one electronic book terminal 1. (B) is a figure which shows the example in case two electronic book terminals 1 are shown, FIG.7 (c) is a figure which shows the example in case there are three electronic book terminals 1. FIG.

  In the first selection example, in the advertisement database 46, the bookmark ID and the advertisement data included in the advertisement request data are associated with each other, and the advertisement selection unit 45 selects the advertisement data associated with the bookmark ID. That's it. In this case, as shown in FIG. 7A, advertisement request data is transmitted from the electronic book terminal 1 to the advertisement server 3 via the advertisement management server 2, and the advertisement data selected by the advertisement server 3 is the electronic book. It is transmitted to the terminal 1. Then, advertisement data is displayed on the bookmark 201.

  In the second selection example, the advertisement database 46 associates the page information of the book information 314 included in the advertisement request data with the advertisement data, and the advertisement selection unit 45 displays the advertisement associated with the page information. It is to select data. For example, when the page information indicates that a certain food is described, advertisement data for the food is selected. Thereby, the advertisement relevant to the content of the book which the user was reading can be displayed, and the effect of an advertisement can be improved. In this case as well, as shown in FIG. 7A, the advertisement request data is transmitted from the electronic book terminal 1 to the advertisement server 3 via the advertisement management server 2, and the advertisement data selected by the advertisement server 3 is selected. Is transmitted to the electronic book terminal 1. Then, advertisement data is displayed on the bookmark 201.

  In the third selection example, the advertisement database 46 associates the keyword information of the book information 314 included in the advertisement request data with the advertisement data, and the advertisement selection unit 45 displays the advertisement associated with the keyword information. It is to select data. For example, when the keyword information indicates the name of a specific person, advertisement data indicating the URL of the person's site is selected. Thereby, the advertisement directly related to the content of the book read by the user can be displayed, and the effect of the advertisement can be enhanced. In this case as well, as shown in FIG. 7A, the advertisement request data is transmitted from the electronic book terminal 1 to the advertisement server 3 via the advertisement management server 2, and the advertisement data selected by the advertisement server 3 is selected. Is transmitted to the electronic book terminal 1. Then, advertisement data is displayed on the bookmark 201.

  In the fourth selection example, the advertisement selection unit 45 selects the advertisement data using the ISBN of the book information 314 and the position information of the terminal information 315 included in the advertisement request data. For example, if it is found from the ISBN that the book is a fish-related book, advertisement data for an aquarium existing in the vicinity of the user is selected using the position information. Thereby, the advertisement relevant to the content of the book which the user was reading can be displayed, and the effect of an advertisement can be improved. In this case as well, as shown in FIG. 7A, the advertisement request data is transmitted from the electronic book terminal 1 to the advertisement server 3 via the advertisement management server 2, and the advertisement data selected by the advertisement server 3 is selected. Is transmitted to the electronic book terminal 1. Then, advertisement data is displayed on the bookmark 201.

  In the fifth selection example, the advertisement selection unit 45 selects advertisement data using the bookmark ID, the ISBN of the book information 314, and the terminal information 315 included in the advertisement request data. For example, when the same “bookmark” is inserted into all the books in a series on the same electronic book terminal 1, the advertisement data of goods related to the series is selected. In this case, the advertisement data may be content such as presenting goods. In this case, as shown in FIG. 7B, advertisement request data is transmitted from the electronic book terminal 1 to the advertisement server 3 via the advertisement management server 2, and the advertisement data selected by the advertisement server 3 is the electronic book. It is transmitted to the terminal 1. Then, advertisement data is displayed on the plurality of bookmarks 201.

  In the sixth selection example, the advertisement selection unit 45 selects the advertisement data using the ISBN of the book information 314 included in the advertisement request data. For example, the same advertisement data is selected for the same book. In this case, the same advertisement can be displayed to a plurality of users reading the same book. As shown in FIG. 7C, advertisement request data is transmitted from the electronic book terminals 1a to 1c to the advertisement server 3 via the advertisement management server 2, and the advertisement data selected by the advertisement server 3 is displayed. It is transmitted to the electronic book terminals 1a to 1c. In each electronic book terminal 1, the same advertisement data is displayed on the bookmark 201.

  In the seventh selection example, the user's comment is included in the advertisement request data. The advertisement database 46 stores the user's comment in association with the ISBN. When the advertisement selection unit 45 acquires the advertisement request data next time, the advertisement database 46 corresponds to the ISBN of the book information 314 included in the advertisement request data. The attached user's comment is selected as advertisement data. And a user's comment is transmitted as advertising data. Also in this case, as shown in FIG. 7A, the advertisement request data is transmitted from the electronic book terminal 1 to the advertisement server 3 via the advertisement management server 2, and the advertisement data selected by the advertisement server 3 is electronic. It is transmitted to the book terminal 1. Then, advertisement data is displayed on the bookmark 201.

  In the above embodiment, an example of an electronic book has been described, but the present invention is not limited to this. When a video is displayed instead of a book, and the video is interrupted, at least one of the title, genre, creator, and playback position of the video is transmitted as information corresponding to the book information 314, and an advertisement is acquired. There may be.

  The advertisement may be displayed not only when the “bookmark function” is executed but also when an instruction is received from the user.

  The present invention is not limited to the above-described embodiments, and various modifications can be made within the scope shown in the claims. That is, embodiments obtained by combining technical means appropriately modified within the scope of the claims are also included in the technical scope of the present invention.

(Configuration by software)
Finally, each block of the electronic book terminal 1, the advertisement management server 2, and the advertisement server 3, especially the bookmark processing unit 10 (the bookmark operation reception unit 21, the bookmark selection presentation unit 22, the bookmark selection reception unit 23, Advertisement request data transmission unit 24, bookmark display processing unit 25, advertisement data acquisition unit 26), advertisement request data acquisition unit 41 of advertisement management server 2, advertisement data acquisition unit 42, advertisement data transmission unit 43, and advertisement of advertisement server 3 The selection unit 45 may be realized in hardware by a logic circuit formed on an integrated circuit (IC chip), or may be realized in software using a CPU (central processing unit).

  In the latter case, the electronic book terminal 1, the advertisement management server 2, and the advertisement server 3 develop a CPU that executes instructions of a control program for realizing each function, a ROM (read only memory) that stores the program, and the program. A random access memory (RAM), and a storage device (recording medium) such as a memory for storing the program and various data. An object of the present invention is to provide program codes (execution format program, intermediate code program, source program) of control programs for the electronic book terminal 1, the advertisement management server 2, and the advertisement server 3 which are software for realizing the functions described above. A computer-readable recording medium is supplied to the electronic book terminal 1, the advertisement management server 2, and the advertisement server 3, and the computer (or CPU or MPU (microprocessor unit)) is recorded on the recording medium. This can also be achieved by reading and executing the program code.

  Examples of the recording medium include tapes such as a magnetic tape and a cassette tape, a magnetic disk such as a floppy (registered trademark) disk / hard disk, a CD-ROM (compact disc read-only memory) / MO (magneto-optical) / Disks including optical discs such as MD (Mini Disc) / DVD (digital versatile disk) / CD-R (CD Recordable), cards such as IC cards (including memory cards) / optical cards, mask ROM / EPROM (erasable) Uses semiconductor memory such as programmable read-only memory (EEPROM) / EEPROM (electrically erasable and programmable read-only memory) / flash ROM, or logic circuits such as PLD (Programmable logic device) and FPGA (Field Programmable Gate Array) be able to.

  Moreover, the electronic book terminal 1, the advertisement management server 2, and the advertisement server 3 may be configured to be connectable to a communication network, and the program code may be supplied via the communication network. The communication network is not particularly limited as long as it can transmit the program code. For example, the Internet, intranet, extranet, LAN (local area network), ISDN (integrated services digital network), VAN (value-added network), CATV (community antenna television) communication network, virtual private network (virtual private network), A telephone line network, a mobile communication network, a satellite communication network, etc. can be used. The transmission medium constituting the communication network may be any medium that can transmit the program code, and is not limited to a specific configuration or type. For example, infrared data such as IrDA (infrared data association) or remote control can be used for wired such as IEEE (institute of electrical and electronic engineers) 1394, USB, power line carrier, cable TV line, telephone line, ADSL (asynchronous digital subscriber loop) line, etc. , Bluetooth (registered trademark), IEEE 802.11 wireless, HDR (high data rate), NFC (Near Field Communication), DLNA (Digital Living Network Alliance), mobile phone network, satellite line, terrestrial digital network, etc. Is possible.

  Since an advertisement can be displayed without hindering the user's reading, it is suitable for an apparatus for displaying an electronic book.

1 Electronic book terminal (content display device)
2 Advertisement management server (server device)
3 advertising server (server device)
5. Advertising distribution system (advertising information distribution system)
11 Operation reception unit (instruction reception unit)
12 display unit 14 storage unit 22 bookmark selection presentation unit (selection screen display means)
23 bookmark selection reception part (selection reception means)
24 Advertisement request data transmission unit (advertisement information acquisition means)
25 Bookmark display processing unit (display control means)
26 Advertising data acquisition unit (Advertising information acquisition means)
41 Advertisement request data acquisition unit (advertisement information request receiving means)
43 Advertising data transmission unit (Advertising information transmission means)
45 Advertising selection section (Advertising information selection means)
201 Bookmark (interruption information)
314 Book information (ad selection information)

Claims (13)

Information that includes a display unit that displays content, has a restart function that enables restart from the interrupted location after interrupting content display, and indicates the interrupted location at least at the time of interrupting and at the time of restarting In the content display device that displays the interruption information that is the interruption information display area of the display unit,
An instruction accepting unit that accepts an instruction to suspend or resume display of the content on the display unit;
When the instruction receiving unit receives a suspension instruction or a restart instruction, an advertisement information acquisition unit that acquires advertisement information;
Display control means for displaying the advertisement information acquired by the advertisement information acquisition means in the interruption information display area;
A selection screen display means for displaying a selection screen for selecting one of the plurality of frames displayed on the display unit;
Selection accepting means for accepting selection of one frame from the plurality of frames displayed on the selection screen,
When the instruction receiving unit receives a suspend instruction or a restart instruction, the advertisement information acquiring unit acquires the advertisement information selected based on a criterion associated in advance for each frame received by the selection receiving unit. A characteristic content display device. The instruction receiving unit receives selection of a display position in the display unit of the interruption information display area and selection of a reproduction position of the content
The content display device according to claim 1 , wherein the display control means arranges the interruption information display area at a display position at a reproduction position received by the instruction receiving unit. The advertisement information acquisition means performs an advertisement information request for requesting advertisement information, and acquires advertisement information.
The advertisement information request includes content information that is information related to the content, and the advertisement information acquired by the advertisement information acquisition unit is advertisement information selected based on the content information. Item 3. The content display device according to Item 1 or 2 . The content is an electronic book, and the content information includes the international standard book number of the electronic book, the international standard book number and the page of the electronic book when the instruction accepting unit accepts an interruption instruction, and the page includes 4. The content display device according to claim 3, wherein the content display device is any one of the following keywords: the international standard book number and the keyword; and the international standard book number, the page, and the keyword. 4. The content display device according to claim 3 , wherein the content is a moving image, and the content information is at least one of a title, a genre, a creator, and a reproduction position of the moving image. The advertisement information acquisition means performs an advertisement information request for requesting advertisement information, and acquires advertisement information.
The advertisement information request includes device information that is information related to the device itself, and the advertisement information acquired by the advertisement information acquisition unit is advertisement information selected based on the device information. Item 3. The content display device according to Item 1 or 2 . The device information is at least one of the ID of the device, position information indicating the position of the device, the current time, the size of the display screen of the device, and the number of display colors of the display screen of the device. The content display device according to claim 6 . The advertising information acquisition means acquires the advertising information from an external advertising server,
It has a storage unit that stores offline advertising information,
The advertisement information acquisition means acquires offline advertisement information stored in the storage unit when communication with the advertisement server is impossible,
The content display device according to any one of claims 1 to 7 , wherein the display control means displays offline advertisement information acquired by the advertisement information acquisition means. An advertisement information request for transmission of advertisement information, the international standard book number of an electronic book, the international standard book number and the page of the electronic book, the keyword included in the page, the international standard book number and the keyword, and An advertisement that receives an advertisement information request including advertisement selection information that includes at least one of the international standard book number, the page, and the keyword, and a bookmark ID indicating a bookmark selected from the displayed bookmarks. An information request receiving means;
When the advertisement information request receiving means receives the advertisement information request , the advertisement information selecting means for selecting the advertisement information according to a criterion associated in advance for each bookmark ID included in the advertisement information request;
A server apparatus comprising: advertisement information transmitting means for transmitting the advertisement information selected by the advertisement information selecting means to a transmission source of the advertisement information request received by the advertisement information request receiving means. An advertisement information distribution system comprising the content display device according to claim 4 and the server device according to claim 9 . Information that includes a display unit that displays content, has a restart function that enables restart from the interrupted location after interrupting content display, and indicates the interrupted location at least at the time of interrupting and at the time of restarting Is a content display device control method for displaying the interruption information in the interruption information display area of the display unit,
An advertisement information acquisition step of acquiring advertisement information when receiving an interruption instruction or a restart instruction in an instruction reception unit that receives a display interruption instruction or a restart instruction in the content display unit;
The advertisement information acquired by the advertisement information acquisition step, seen including a display control step, the displaying on the interruption information display area, further,
Displaying a selection screen for selecting one from a plurality of frames displayed on the display unit;
Receiving a selection of one frame from the plurality of frames displayed on the selection screen,
In the advertisement information acquisition step, when the instruction receiving unit receives a suspend instruction or a restart instruction, the advertisement information selected based on a criterion associated in advance with each frame received in the selection receiving step is acquired. A method for controlling a content display device. A content display device control program for operating the content display device according to any one of claims 1 to 8, wherein the program causes a computer to function as each of the above-described means. The computer-readable recording medium which recorded the content display apparatus control program of Claim 12 .

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