JP2020088582A - Providing device, providing method, providing program, information display program, information display device, and information display method - Google Patents

Abstract

To provide a user of a content with information on the detail of the content with a moving image content.SOLUTION: An information providing device comprises: a providing unit which provides a first content in which plural reference contents indicating respectively different information are arranged; and a distribution unit which, when a user selects one of the reference contents, distributes a second content including information indicating the detail of a content indicated by the reference content, as a content having a domain identical to that of the first content.SELECTED DRAWING: Figure 3

Description

The present invention relates to a providing device, a providing method, a providing program, an information display program, an information display device, and an information display method.

In recent years, with the development of communication networks, various services are provided via the networks. As an example of such a technology, there is known a technology of providing a thumbnail showing a summary of various contents such as news and moving images in a timeline format in which a plurality of thumbnails are arranged, and distributing the content corresponding to the thumbnail selected by the user. ing. Further, there is known a technique of inserting and displaying content corresponding to the selected thumbnail on the timeline when the thumbnail provided in the timeline format is selected.

JP, 2014-182572, A

However, in the above-described conventional technique, it may not be said that the user is provided with appropriate content.

For example, in the technique described above, when the user selects the thumbnail, the screen is transited from the timeline display to the corresponding content. Therefore, when the provider of the timeline and the provider of the content of the transition destination are different, the mode of providing information may change, and the user may feel uncomfortable.

The present application has been made in view of the above, and an object thereof is to provide appropriate content to a user.

The providing device according to the present application includes a providing unit that provides a first content in which a plurality of reference contents each indicating different information are arranged, and a content indicated by the reference content when the user selects one of the reference contents. And a distribution unit that distributes the second content including the information indicating the details of the above as the content of the same domain as the first content.

According to the aspect of the embodiment, it is possible to provide appropriate content to the user.

FIG. 1 is a diagram illustrating an example of an information providing device according to an embodiment. FIG. 2 is a diagram showing an example of a layout of contents distributed by the information providing apparatus according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. FIG. 4 is a diagram showing an example of the intermediate information database according to the embodiment. FIG. 5 is a diagram showing an example of the reference information database according to the embodiment. FIG. 6 is a diagram showing a configuration example of the information providing apparatus according to the embodiment. FIG. 7 is a flowchart showing an example of the flow of the providing process according to the embodiment. FIG. 8 is a diagram illustrating an example of the hardware configuration.

Hereinafter, modes (hereinafter, referred to as “embodiments”) for carrying out a providing apparatus, a providing method, a providing program, an information display program, an information display apparatus, and an information display method according to the present application will be described with reference to the drawings. The details will be described. Note that the providing device, the providing method, the providing program, the information display program, the information display device, and the information display method according to the present application are not limited by this embodiment. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and overlapping description will be omitted.

[Embodiment]
[1-1. About an example of the information providing device]
First, an example of the information providing apparatus 10 that is an example of the providing apparatus according to the embodiment will be described with reference to FIG. 1. FIG. 1 is a diagram illustrating an example of an information providing device according to an embodiment. In FIG. 1, as an example of a providing process executed by the information providing apparatus 10 which is an example of a providing apparatus, a process of providing a first content and a second content for allowing a user to circulate content belonging to a predetermined domain An example has been described. Further, in the following description, an example of a process of providing web content called a portal site as the first content will be described, but the embodiment is not limited to this.

The information providing device 10 illustrated in FIG. 1 is an information processing device that performs a providing process, and is realized by, for example, a server device or a cloud system. For example, the information providing apparatus 10 is a network such as various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), Wifi (registered trademark), wireless LAN (Local Area Network), or various wired communication networks. The first content and the second content are delivered to the user terminal 100 used by the user via N (for example, see FIG. 3). More specifically, the information providing apparatus 10 is an information processing apparatus that realizes a web content distribution service, and distributes the first content and the second content using a predetermined domain corresponding to the web content distribution service. To do.

The user terminal 100 is realized by a smart device such as a PC (Personal Computer), a server device, a smart television, a smartphone or a tablet, and is connected to the information providing device 10 and the video distribution server 200 via the network N. It is a mobile terminal device capable of communicating with each other. In addition, the user terminal 100 has a screen such as a liquid crystal display having a touch panel function, and the user terminal 100 can perform tap operations, slide operations, scroll operations, and the like from the information providing device 10 with a finger or a stylus from the user. Accepts various operations for distributed content.

In the following description, an example in which the screen of the user terminal 100 has a rectangular screen and is used so that the screen is vertically long is described, but the embodiment is not limited to this. Absent. For example, the user terminal 100 may be used so that the screen becomes horizontally long. The user terminal 100 may have a screen having an arbitrary shape such as a square, or may have a foldable screen. The information providing apparatus 10 may deliver the content of the layout according to the usage mode of the user terminal 100 so as to guide the user to continue listening to the content of the same domain. For example, the information providing device 10 may acquire the information indicating the identifier of the terminal device and the orientation of the screen from the user terminal 100, and may distribute the content having the layout according to the acquired information. Further, the information providing apparatus 10 may deliver the content including the control information for controlling the user terminal 100 so as to change the layout according to the orientation of the screen. Such control information can be realized, for example, by delivering Java Script (registered trademark) or CSS (Cascading Style Sheets) together with the content.

The moving image distribution server 200 is an information processing device that provides a moving image distribution service, and is realized by a server device, a cloud system, or the like. For example, the moving image delivery server 200 delivers web contents of a domain corresponding to the moving image delivery service, which includes various moving images, links to other moving images, descriptions of moving images, and the like. More specifically, the moving image distribution server 200 distributes moving image content in which various pieces of information such as moving images are arranged in a layout corresponding to the moving image distribution service.

[1-2. Regarding Example of First Content Distributed by Information Providing Device]
Here, the first content distributed by the information providing apparatus 10 will be described. The first content is, for example, a web page on which news, weather forecasts, indexes and contents of received mails, photo viewers, and various other contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). It is a web page of a so-called portal site described in.

For example, the first content is content in which news, weather forecast, index and content of received mail, photo viewer, and various other types of content are arranged in independent tiles, and operations or operations can be performed for each tiled content. It is a content that can be updated. Further, the tile in which the content related to the advertisement is arranged is inserted into the first content at any time. The size of each tile arranged in the first content, the arrangement position, and the number of tiles arranged may be automatically changed for each tile, or may be changed according to a user operation. In addition, the first content includes an input field for inputting a search keyword, a link to another web page, and the like.

The first content is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the user terminal 100. In addition, the first content has a vertical display size that is longer than the vertical display size of the output unit 130 (see, for example, FIG. 6) of the user terminal 100 (hereinafter, referred to as portrait). That is, the content and order of the content arranged on the tile may be changed depending on the attribute of the user of the user terminal 100, the content of the content arranged on the tile selected by the user, the input search keyword, and the like. To do.

For example, the user terminal 100 sends a URL (Uniform Resource Locator) or the like to the information providing apparatus 10 that delivers the first content. In such a case, the information providing device 10 delivers the first content. The first content may include content related to various advertisements (hereinafter, referred to as advertisement content).

Here, the advertising content is not limited to a profit or non-profit advertisement, but also volunteer recruitment, public advertisement, notification to the public, a part of information related to the first content, and any other content. That is, the advertising content is not only content that includes so-called advertisement-related information, but also information that is of interest to the user and that is included in the advertising content or content that is related to the advertising content (for example, a landing page). An image, a moving image, a character, a figure, a symbol, a hyperlink, or any other content can be applied as long as it widely informs information to be displayed. That is, any content can be applied as the advertising content as long as the content is intended to cause more interest to the user than the first content.

[1-3. Regarding an example of conventional video distribution]
Conventionally, there is known a technique of guiding a user to a moving image distributed by the moving image distribution server 200 via the first content distributed by the information providing apparatus 10. For example, the information providing apparatus 10 acquires a thumbnail of a moving image to be distributed from the moving image distribution server 200 and distributes a tile including the acquired thumbnail to the user terminal 100. In such a case, the user terminal 100 arranges the tile including the thumbnail of the moving image in the first content. Then, when the tile including the thumbnail of the moving image is displayed on the screen by the user's scroll operation, the user terminal 100 automatically cancels the reproduction of the thumbnail. When the user selects the thumbnail, the user terminal 100 acquires the moving image corresponding to the thumbnail from the moving image distribution server 200, displays the acquired moving image on the entire screen, and starts reproduction.

Further, in another conventional example, the information providing apparatus 10 sets a link of moving image content in which a moving image corresponding to a thumbnail is arranged for a tile including a thumbnail, and distributes the tile to the user terminal 100. In such a case, when the user selects a tile, the user terminal 100 acquires the moving image content from the moving image distribution server 200 and displays the acquired moving image content.

[1-4. About provision processing]
However, in the above-mentioned conventional technique, it may not be said that appropriate content is provided to the user.

For example, when a moving image is displayed on the entire screen, the moving image can be browsed, but it is necessary to continue to browse the moving image in order to identify what the moving image is. On the other hand, when the video distribution server 200 provides the video content to be distributed, the content on the screen is changed from the content of the information distribution service to the content of the video distribution service, so that it is not possible to maintain the unity of layout and the like. , There is a risk of giving the user a feeling of strangeness. Further, in the above-described conventional technique, since the moving image content is delivered separately from the information delivery service, there is a possibility that the information delivery service side may not be able to retain the quality of information intended.

Therefore, the information providing device 10 executes the following providing process. First, the information providing device 10 provides the first content in which a plurality of reference contents (that is, tiles) indicating different information are arranged. Then, when the user selects any reference content, the information providing apparatus 10 distributes the second content including the information indicating the details of the content indicated by the reference content as the content of the same domain as the first content. ..

For example, the information providing device 10 provides the first content in which the reference content including the moving image to be reproduced when displayed by the user terminal 100 is arranged. Then, when the reference content including the moving image is selected, the information providing apparatus 10 delivers the second content including the moving image and the text indicating the details of the moving image. More specifically, when the user selects the reference content related to the moving image, the information providing device 10 sets the second content including the moving image indicated by the reference content and the text indicating the details of the moving image as the second content. It is distributed as the content of the same domain as one content.

That is, when the user selects a tile including a thumbnail of a moving image, that is, a tile indicating a moving image distributed in the moving image distribution service, the information providing apparatus 10 distributes the moving image content distributed in the moving image distribution service. Instead, the second content, which is content including various types of information regarding moving images and related to the information providing service, is distributed. More specifically, the information providing apparatus 10 distributes, as the second content, the content belonging to the lower hierarchy of the hierarchy to which the first content belongs in the same domain as the first content.

As a result of such processing, the information providing apparatus 10 provides the user, who is interested in the moving image, with the content including the moving image and the moving image information on the information distribution service. As a result of such processing, the information providing apparatus 10 can present the moving image and the second content indicating the information regarding the moving image to the user in a state where the information providing mode is combined with the first content. As a result of reducing the change in the information provision mode, it is possible to provide appropriate content to the user. Moreover, since the information providing apparatus 10 distributes the second content in the same domain as the first content, the quality of information provided via the second content can be maintained.

[1-5. Regarding an example of provision processing]
Hereinafter, an example of the providing process executed by the information providing apparatus 10 will be described with reference to FIG. First, the information providing apparatus 10 accepts registration of intermediate information used for distributing the reference content and the second content from the moving image distribution server 200 (step S1). For example, the information providing apparatus 10 intermediates information in which “reference content ID (Identifier)”, “reference content”, “moving image URL”, “moving image information”, “description information”, and “series ID” are associated with each other. Accept as information.

Here, the “reference content ID” is an identifier for identifying the reference content. As the “reference content ID”, the information providing apparatus 10 may give a unique value to each reference content. The “reference content” is content displayed as a tile, and is, for example, a thumbnail of a moving image or various texts. The “moving image URL” is a URL for obtaining a moving image, and is, for example, information for obtaining moving image data from the moving image distribution server 200. Further, the “moving image information” is information regarding a moving image, such as a title of the moving image, a delivery date of the moving image, and the like. Further, the “description information” is, for example, information indicating a description of a story related to a moving image, a distribution period, a creator, a copyright, and the like. The "series ID" is an identifier for identifying the series to which the moving image belongs.

Subsequently, the information providing apparatus 10 accepts a distribution request for the first content from the user terminal 100 (step S2). In such a case, the information providing apparatus 10 generates the first content indicating the reference content in the timeline format (step S3). For example, the information providing apparatus 10 uses the intermediate information to acquire the reference content “reference content #1” indicated by the reference content ID “SID#1”. For example, the information providing apparatus 10 generates the reference content including the thumbnail of the moving image as the reference content “reference content #1”. In addition, the information providing apparatus 10 also generates various kinds of news and reference content indicating a transaction target put up on the online shopping mall.

Then, the information providing apparatus 10 generates the first content in which the reference contents are arranged, and distributes the generated first content to the user terminal 100 (step S4). For example, the information providing apparatus 10 distributes the first content as a URL indicating the information distribution service, that is, as the content of the domain corresponding to the information distribution service. The information providing apparatus 10 may preferentially distribute the reference content corresponding to the demographic attribute or the psychographic attribute of the user, or preferentially distribute the reference content for which a predetermined advertisement fee is set. Good.

In such a case, the user terminal 100 displays the distributed first content. Then, for example, when the reference content regarding the moving image is selected (step S5), the user terminal 100 notifies the information providing device 10 of the selected reference content (step S6). For example, the information providing apparatus 10 has a URL of the same domain as the first content and a URL of a domain subordinate to the first content with respect to the reference content regarding the moving image, and information indicating the moving image (for example, , A link to a URL including a moving image identifier) is set.

That is, the information providing apparatus 10 sets, for the reference content related to the moving image, a link to the second content that is a content for browsing the moving image and belongs to the same domain as the first content. In such a case, when the user terminal 100 selects the reference content related to the moving image, the user terminal 100 issues a distribution request of the second content for browsing the moving image corresponding to the selected reference content to the information providing apparatus 10. It will be sent.

Subsequently, the information providing apparatus 10 generates, from the intermediate information, the second content, which is the content for browsing the moving image corresponding to the selected reference content, in which the detailed information regarding the moving image is arranged (step S7). .. For example, the information providing apparatus 10 arranges a reproduction area for reproducing a moving image, an information area for arranging moving image information, an explanation area for arranging a description of a moving image, and information indicating a moving image of the same series. The second content including the series area for performing is generated. Further, the information providing apparatus 10 acquires the data of the moving image corresponding to the reference content, that is, the data of the moving image corresponding to the thumbnail from the moving image distribution server 200, and generates the control information for displaying in the reproduction area. Then, the generated control information is set for the second content.

For example, the information providing apparatus 10 refers to the intermediate information and acquires the moving image URL, the moving image information, the description information, and the series ID corresponding to the selected reference content. Then, the information providing apparatus 10 acquires the moving image data using the acquired moving image URL, and generates control information for arranging the moving image data in the moving image area for display and reproduction. That is, the information providing apparatus 10 distributes the second content including an instruction for acquiring and displaying a moving image from a domain different from the domain of the first content.

The information providing apparatus 10 also generates the second content in which the moving image information and the explanation information are arranged in the information area and the explanation area. Further, the information providing apparatus 10 uses the series ID to specify a moving image that belongs to the same series as the moving image, and generates the second content in which the thumbnail or title of the specified moving image is arranged in the series area. Then, the information providing device 10 distributes the generated second content to the user terminal 100.

Here, when the user selects any reference content, the information providing apparatus 10 uses the acquisition source of the moving image indicated by the selected reference content and the information indicating the details of the moving image to perform the first Generate a second content having a layout associated with the content. For example, the information providing apparatus 10 generates the second content having a layout that is consistent with the content distributed in the information distribution service. An example of the layout of the first content and the second content will be described later.

Subsequently, when the user terminal 100 accepts the distribution of the second content, the user terminal 100 transmits a moving image distribution request to the moving image distribution server 200 according to the control information (step S9). In such a case, the moving image distribution server 200 distributes the moving image to the user terminal 100 (step S10). Then, the user terminal 100 displays the second content (step S11). That is, the user terminal 100 does not display the moving image through the content related to the moving image distribution service, but plays back the moving image distributed through the moving image distribution service through the second content related to the information distribution service.

[1-6. Regarding layout example)
Subsequently, an example of the first content and the second content distributed by the information providing apparatus 10 will be described with reference to FIG. FIG. 2 is a diagram showing an example of a layout of contents distributed by the information providing apparatus according to the embodiment. In the example shown in FIG. 2, in addition to the first content C1 and the second content C2 distributed by the information providing apparatus 10, an example of the third content C3 that can be transitioned from the second content C2 is shown.

For example, when the information providing apparatus 10 receives a distribution request for the first content from the user terminal 100, the information providing apparatus 10 generates and distributes the first content C1 illustrated in FIG. For example, the information providing apparatus 10 receives a search query from the user as the first content C1 in order to perform various search processes such as web search, search for a transaction target put up in an online shopping mall or an auction, and content search. The first content C1 having the search window SW1 for accepting is generated. That is, the information providing apparatus 10 generates, as the first content, the first content that further includes the search content for accepting the search query from the user.

The information providing apparatus 10 also generates the first content C1 in which the reference contents S1 to S5 indicating various contents such as news are arranged in a timeline format. The information providing apparatus 10 also generates the first content C1 in which the reference content M1 related to the moving image is arranged in the timeline format. In addition, the information providing apparatus 10 stores, for example, various logos related to the information distribution service, contents in which links to web contents serving as portals of other services related to the information distribution service are set in the first content C1. You may arrange.

Then, the information providing apparatus 10 distributes the first content C1 as the content belonging to the first layer of the domain related to the information distribution service. For example, the information providing apparatus 10 distributes the first content C1 as content that can be acquired by a URL such as “http://www.domein1.com/first-layer”.

Here, the information providing apparatus 10 sets a link to the second content C2 shown in FIG. 2 for the reference content M1. For example, the information providing device 10 has the URL “http://www.domein1.com/first-layer/second-layer” which is in the same domain as the first content C1 and belongs to the second lower layer of the first content C1. -1” is set as the link destination in the reference content M1. Then, when the user selects the reference content M1, the information providing apparatus 10 determines that the second content C2 is the same domain as the first content C1 and belongs to the second hierarchy lower than the first content C1. Generate and deliver.

For example, the information providing apparatus 10 generates the second content C2 including the search window SW1 similarly to the first content C1. That is, the information providing apparatus 10 generates the second content C2 as the content belonging to the same service as the first content C1. The information providing apparatus 10 also generates the second content C2 including the moving image area MA1 for arranging and displaying the moving image corresponding to the reference content M1. In the example shown in FIG. 2, a moving image corresponding to the reference content M1 is arranged in the moving image area MA1, but such a moving image is displayed by the user terminal 100 that has received the distribution of the content C2. It is acquired from the distribution server 200 and is arranged and displayed in the moving image area MA1.

Further, the information providing apparatus 10 arranges moving image information such as a title of a moving image corresponding to the reference content M1 in the information area MT1 and generates the second content C2 in which various explanations of the reference content M1 are arranged in the explanation area MD1. To do. The information providing apparatus 10 also generates the second content C2 in which the thumbnails and titles of other moving images belonging to the same series as the moving image corresponding to the reference content M1 are arranged in the series area SM1. The information providing apparatus 10 may arrange any number of thumbnails or titles in the series area SM1, display a predetermined number of thumbnails or titles in the initial state, and display the series area in accordance with the user's operation. The SM1 may be expanded to generate the second content C2 capable of displaying more thumbnails and titles.

In addition, the information providing apparatus 10 distributes the second content, which is information having a predetermined relationship with the moving image and further including information indicating content in the same domain as the first content. For example, the information providing apparatus 10 identifies the related article #1 such as news related to the moving image corresponding to the reference content M1, which is content provided via the same domain as the first content C1. For example, the information providing apparatus 10 identifies the related article #1 from the contents belonging to the second layer, similarly to the second content C2. Then, the information providing apparatus 10 generates the second content in which the thumbnail or the like of the identified related article #1 is arranged in the related article area AC1.

In addition, the information providing apparatus 10 distributes the second content, which is information having a predetermined relationship with the moving image and further includes reference content indicating content of the same domain as the first content. For example, the information providing apparatus 10 searches the reference contents arranged in the first content C1 for the reference contents that are related to the moving image. The information providing apparatus 10 may search for the reference content in consideration of various attributes of the user who is the distribution destination of the second content C2. Then, the information providing device 10 generates the second content in which the searched reference contents C6 and S7 are arranged.

Here, the information providing apparatus 10 sets a URL that belongs to the same domain as the first content and belongs to the same second layer as the second content to the thumbnail of the series moving image, the thumbnail of the related article, or various reference contents. Then, when the user selects the thumbnail of the series video, the thumbnail of the related article, or various reference contents, the information providing apparatus 10 belongs to the same domain as the first content and belongs to the same second layer as the second content. Various kinds of information are distributed via the URL.

For example, the information providing apparatus 10 sets a link to the third content C3 shown in FIG. 2 for the thumbnail of the series moving image. For example, the information providing apparatus 10 has the URL "http://www.domein1.com/first-layer/second-layer-" which belongs to the same domain as the first content C1 and belongs to the same second layer as the second content C2. Set "2" as the link destination for the thumbnail of the series movie. Then, when the user selects the thumbnail of the series moving image included in the second content C2, the information providing apparatus 10 determines that the content is in the same domain as the first content and belongs to the same second hierarchy as the second content. , And generates and distributes the third content C3.

For example, as shown in FIG. 2, the information providing apparatus 10 includes a search window SW1, a moving image area MA2, an information area MT2, an explanation area MD2, a series area SM2, and a related article area AC2, and is associated with a thumbnail selected by the user. The third content C3 in which various kinds of information corresponding to the moving image is generated is generated. Further, the information providing apparatus 10 generates the third content C3 including the reference contents S8 and S9 that are related to the moving image related to the thumbnail selected by the user, as with the second content C2. The information providing apparatus 10 uses the intermediate information received from the moving image distribution server 200 or the like to generate the third content C3, similarly to the second content C2. Then, the information providing device 10 distributes the generated third content C3.

In this way, the information providing apparatus 10 provides, as the first content C1, the content in which the reference content in which the link to the same domain as the first content C1 is set is arranged. Then, when the reference content in which the link to the same domain as the first content C1 is set is selected, the information providing apparatus 10 includes the second content C2 including the information indicating the details of the content indicated by the selected reference content. To deliver. That is, the information providing apparatus 10 distributes the second content C2 in the same domain as the first content C1.

When such a process is executed, the information providing apparatus 10 can cause the user to wander within the second layer, which is in the same domain as the first content and is subordinate to the first content. For example, when the user who has browsed the first content C1 is interested in the moving image, the information providing apparatus 10 does not use the moving image distribution service provided by the moving image distribution server 200 but the same information as the first content C1. A moving image can be provided via the second content C2, which is the content belonging to the distribution service. Further, the information providing device 10 can provide not only a moving image in which the user is interested, but also various kinds of information corresponding to the moving image to the user.

Further, when the user is interested in the information in the second content C2, the information providing apparatus 10 belongs to the same domain as the second content C2 and belongs to the same second hierarchy as the second content C2. Various kinds of information can be provided through the three contents C3. As a result of such processing, the information providing apparatus 10 can repeatedly provide the content belonging to the second layer in the information distribution service to the user. Moreover, since the information providing apparatus 10 can continue to provide the content belonging to the same service, it is possible to provide the information to the user in an appropriate manner.

[1-7. Regarding provision of moving images]
Here, the information providing apparatus 10 may coordinate the reproduction mode of the moving image between the first content C1 and the second content C2. For example, the information providing apparatus 10 may deliver the second content C2 including an instruction to start the reproduction of the moving image from the reproduction position reproduced by the user terminal 100 before the user selects the reference content.

For example, the information providing apparatus 10 arranges and distributes, in the first content C1, thumbnails of moving images, which are thumbnails that automatically start reproduction when scrolled to the inside of the screen. Then, when the user selects the thumbnail, the information providing apparatus 10 receives, from the user terminal 100, information indicating which range of the thumbnail has been reproduced. For example, the information providing apparatus 10 receives information indicating the thumbnail reproduction position. In such a case, the information providing apparatus 10 acquires the moving image from the moving image distribution server 200 and generates control information for starting the reproduction from the received reproduction position. Then, the information providing apparatus 10 attaches the generated control information to the second content C2 and distributes it. As a result, when displaying the second content C2, the user terminal 100 starts playing the moving image from the continuation of the range played back in the first content C1.

[1-8. Regarding the contents of the second layer]
Here, the information providing apparatus 10 has distributed the second content C2 and the third content C3 as the second layer content. Here, the information providing apparatus 10 may distribute arbitrary information in addition to the above-described various information by including it in the second content C2 and the third content C3. For example, the information providing apparatus 10 distributes the second content C2 and the third content C3 that further include information in which a link to a purchase content for purchasing a transaction object having a predetermined relationship with a moving image is set. Good. For example, when the moving image is a preview of a movie, the information providing apparatus 10 provides the second content C2 or the third content with the information in which the link to the content for selling the ticket for viewing the movie in the movie theater is set. It may be included in the content C3.

Further, the information providing device 10 may arrange and display information regarding various advertisements in the second content C2 or the third content C3. That is, if the information providing apparatus 10 distributes content belonging to the second layer of the same domain as the first content C1 as the third content that can transition from the second content C2 or the link in the second content C2, Content including arbitrary information may be distributed.

[1-9. About layout]
Here, the information providing apparatus 10 selects a content in which information is arranged in an arbitrary layout as the second content C2 or the third content C3 as long as the layout reminds the user of the relationship with the first content C1. May be delivered as. For example, the information providing apparatus 10 may distribute a logo related to the information distribution service to each content, and distribute the content based on the theme color set in the information distribution service or the first content C1 to the content. It may be distributed as the second content or the third content C3.

That is, the information providing apparatus 10 provides the moving image provided through the service different from the first content C1 through the same service as the first content C1 by the distribution process described above. Therefore, the information providing apparatus 10 can provide commonality between the moving image providing mode and the information providing mode of the first content C1, and as a result, the moving image can be provided in an appropriate providing mode for the user. It is possible to provide information such as.

[1-10. About moving images]
Note that the information providing apparatus 10 may deliver content related to arbitrary information as the second content C2 and the third content C3, in addition to the moving image. For example, the information providing device 10 may deliver information such as weather forecasts, news, and restaurant introduction articles as the second content C2 and the third content C3. That is, if the information providing apparatus 10 provides the information provided through the service different from the first content C1 through the same service as the first content C1, the information providing apparatus 10 provides the arbitrary information as the second content C2 or the second content C2. 3 Content C3 may be provided. In other words, if the information providing apparatus 10 is information provided via a domain different from that of the first content C1, then the information providing apparatus 10 sets arbitrary information in the same domain as the first content C1 and is a subordinate of the first content C1. May be distributed as content belonging to.

[2. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing device 10 will be described. FIG. 3 is a diagram illustrating a configuration example of the information providing apparatus according to the embodiment. As shown in FIG. 3, the information providing device 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the user terminal 100 and the moving image distribution server 200.

The storage unit 30 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 30 also stores an intermediate information database 31 and a reference information database 32.

Various kinds of intermediate information are registered in the intermediate information database 31. For example, FIG. 4 is a diagram showing an example of the intermediate information database according to the embodiment. In the example shown in FIG. 4, information such as “reference content ID”, “moving image URL”, “moving image information”, “description information”, and “series ID” is registered as intermediate information in the intermediate information database 31. .. In addition to the information shown in FIG. 4, the intermediate information database 31 is used to generate the second content C2 and the third content C3 such as information indicating related articles of moving images and related reference content. Arbitrary information regarding a moving image to be displayed may be registered.

For example, in the example shown in FIG. 4, the reference content ID “SID#1”, the moving image URL “URL#1”, the moving image information “moving image information #1”, the explanation information “explanation information #1”, and the series ID “series”. Information such as "#1" is associated and registered. Such information is a moving image that the reference content indicated by the reference content ID “SID#1” can acquire using the URL indicated by the moving image URL “URL#1”, and the title of the moving image is a moving image. The information is “moving image information #1”, and the explanation about the moving image is the explanation information “explanation information #1”. Moreover, such information indicates that the moving image belongs to the series indicated by the series ID “series #1”.

In the example shown in FIG. 4, conceptual values such as “URL#1”, “moving image information #1”, “explanation information #1”, and “series #1” are described. A character string constituting the character string, a character string indicating the title of the moving image, a character string describing the story of the moving image, a numerical value or a character string for identifying the series, and the like are registered in the intermediate information database 31.

Returning to FIG. 3, the description will be continued. Various information distributed as reference information is registered in the reference information database 32. For example, FIG. 5 is a diagram showing an example of the reference information database according to the embodiment. In the example shown in FIG. 5, information such as “reference content ID”, “reference content”, and “type information” is registered in the reference information database 32. In addition to the information shown in FIG. 5, the reference information database 32 may be registered with arbitrary information related to the reference content, such as information used for various targeting such as attributes of users as distribution destinations. ..

Here, the “type information” is information indicating the type of the reference content, such as whether the reference content is information indicating a content related to a moving image or information indicating a content related to news. For example, in the example shown in FIG. 5, the reference content ID “SID#1”, the reference content “reference content #1”, and the type information “moving image” are registered in association with each other. In such information, various data of the reference content indicated by the reference content ID “SID#1” is the reference content “reference content #1”, and the related content (that is, the linked content) is “moving image”. Indicates that the content is related.

Note that in the example shown in FIG. 5, a conceptual value such as “reference content #1” is described, but in reality, thumbnails of images included in news and the like, images related to news content, and thumbnails of moving images. Various texts displayed as reference contents will be registered.

Returning to FIG. 2, the description will be continued. The control unit 40 is, for example, a controller, and various programs (an example of a notification program) stored in a storage device inside the information providing apparatus 10 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. (Corresponding to) is executed by using the RAM as a work area. The control unit 40 is a controller, and is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 40 has a reception unit 41, a provision unit 42, a generation unit 43, and a distribution unit 44. Note that the control unit 40 may have a functional configuration for realizing processing related to the information distribution service, in addition to the units 41 to 44 shown in FIG. For example, the control unit 40 may further include a functional configuration for implementing various web searches via the search window SW1.

The reception unit 41 receives registration of intermediate information. For example, when the reception unit 41 receives various kinds of intermediate information from the moving image distribution server 200, the reception unit 41 registers the received intermediate information in the intermediate information database 31. Further, the reception unit 41 uses the intermediate information to generate the reference content and registers the generated reference content in the reference information database 32. Note that when the reference content is generated, the reception unit 41 may add a unique reference content ID to the generated reference content and the corresponding intermediate information.

The providing unit 42 provides the first content in which a plurality of reference contents indicating different information are arranged. The providing unit 42 also provides, as the first content, the first content further including search content for accepting a search query from the user. For example, the providing unit 42 distributes the first content in which the search window SW1 that accepts a search query for performing a web search or the like is arranged.

For example, when the providing unit 42 receives a distribution request for the first content from the user terminal 100, the providing unit 42 refers to the reference information database 32 and determines the reference content to be distributed. As a more specific example, the providing unit 42 determines the reference content to be distributed according to the user's various attributes, search history, purchase history, and the like. Then, the providing unit 42 generates the first content in which the determined reference contents are arranged and displayed in the timeline format, and distributes the generated first content to the user terminal 100.

Here, the providing unit 42 provides the first content in which the reference content including the moving image that starts to be reproduced when displayed by the terminal device (that is, the user terminal 100) that is the providing destination is arranged. For example, when the type of the reference content to be distributed is “moving image”, the providing unit 42 determines whether the reference content is displayed based on the display position of the reference content, and the reference content is displayed. Control information for automatically reproducing the moving image included in the reference content (that is, the thumbnail of the moving image corresponding to the reference content) is generated. Then, the providing unit 42 delivers the control information together with the reference content including the moving image.

The providing unit 42 also provides, as the first content, content in which reference content in which a link to the same domain as the first content is set is arranged. For example, the providing unit 42 sets, as a link destination, a URL that belongs to the same domain as the first content and that belongs to the second hierarchy lower than the first hierarchy to which the first content belongs, for each reference content.

Note that the providing unit 42 may set the URL belonging to the second layer only when the reference content is reference content indicating a moving image. For example, when the reference content indicates content (for example, weather forecast, news, etc.) provided via a service different from the information providing service, the providing unit 42 determines that the reference content is a service different from the information providing service. You may set a link. On the other hand, when the reference content indicates a moving image provided via the moving image distribution service, the providing unit 42 may set the URL of the second layer in the same domain as the first content as the link destination.

Here, when the user terminal 100 displays the reference content in the timeline format, the information providing apparatus 10 may sequentially deliver the reference content according to the browsing situation and the like. In such a case, the providing unit 42 calculates the priority of displaying each reference content, and sequentially distributes the reference content to the user terminal 100 in the descending order of the calculated priority. At this time, when the reference content to be distributed is a reference content indicating a moving image, the providing unit 42 may also distribute control information and the like for performing automatic reproduction.

Further, the providing unit 42 may previously deliver control information for automatically reproducing the moving image included in the reference content. For example, the providing unit 42 generates the first content that does not include the reference content. Also, the providing unit 42 acquires the reference content from the information providing apparatus 10, arranges and displays the acquired reference content in the first content, and generates control information for automatically reproducing the moving image. .. Then, the providing unit 42 may deliver the generated first content and the control information together.

When the user selects any reference content, the generation unit 43 uses the acquisition source of the moving image indicated by the selected reference content and the information indicating the details of the moving image to relate the first content. Generate a second content having a layout. For example, the providing unit 42 notifies the generating unit 43 in advance of the reference content ID of the distributed reference content and the URL set for the reference content. Then, when the generating unit 43 receives the URL from the user terminal 100, the generating unit 43 specifies the reference content ID corresponding to the received URL, and outputs the intermediate information to which the specified reference content ID is added from the intermediate information database 31. read out.

Then, the generation unit 43 uses the read intermediate information to generate the second content belonging to the same domain as the first content. For example, as illustrated in FIG. 2, the generating unit 43 generates the second content C2 in which the information indicating the details of the moving image is arranged together with the moving image. For example, the generation unit 43 obtains the moving image from the moving image distribution server 200 and arranges and reproduces the moving image in the second content C2 together with the second content C2 in which the information indicating the details of the moving image is arranged. To generate.

Note that the generation unit 43 may generate the second content C2 having the same layout as the first content C1 by arranging the search window SW1 at the upper end of the second content C2, similarly to the first content C1. .. Further, the generation unit 43 may generate the second content C2 whose theme color is the same as that of the first content C1. In other words, the generation unit 43 has the second common display mode with the first content C1 to the extent that the user who has browsed the first content C1 can recognize that the user is browsing the content belonging to the same domain. The content C2 is generated.

When the user selects any reference content, the distribution unit 44 distributes the second content including the information indicating the details of the content indicated by the selected reference content, as the content of the same domain as the first content. .. For example, the distribution unit 44 distributes the second content C2 and the control information generated by the generation unit 43 to the user terminal 100.

That is, the delivery unit 44 delivers the second content including the moving image indicated by the reference content and the text indicating the details of the moving image when the user selects the reference content regarding the moving image. Further, the distribution unit 44 distributes the second content including the text and the instruction for acquiring and displaying the moving image from the domain different from the domain of the first content. Further, the distribution unit 44 will distribute, as the second content, the second content that further includes the same search content as the first content.

Further, when the reference content in which the link to the same domain as the first content is set is selected, the distribution unit 44 distributes the second content including the information indicating the details of the content indicated by the reference content. .. Further, the distribution unit 44 distributes, as the second content, the content belonging to the lower hierarchy of the hierarchy to which the first content belongs in the same domain as the first content.

The distribution unit 44 may distribute the second content together with an instruction to start the reproduction of the moving image from the reproduction position reproduced by the user terminal 100 before the user selects the reference content. For example, the generation unit 43, together with the URL set as the link destination in the reference content selected by the user, reproduction position information indicating to which reproduction position the moving image included in the reference content has been reproduced by the user terminal 100. Accept and. In such a case, the generation unit 43 acquires the moving image from the moving image distribution server 200 and generates control information for starting the reproduction of the moving image from the continuation of the reproduction position indicated by the reproduction position information. As a result, the distribution unit 44 distributes the control information together with the second content, thereby distributing the second content for reproducing the moving image from the continuation of the reproduction position indicated by the reproduction position information.

In addition, the distribution unit 44 distributes the second content that is a moving image having a predetermined association with the moving image and further includes information indicating the moving image provided via the content of the same domain as the first content. May be. For example, the generation unit 43 refers to the intermediate information database 31 and identifies a moving image that belongs to the same series as the selected reference content. Then, the generation unit 43 generates the second content C2 in which the thumbnail or title of the specified moving image is arranged in the series area SM1. Then, the distribution unit 44 distributes the second content C2 generated by the generation unit 43.

In addition, the distribution unit 44 may distribute the second content, which is information having a predetermined relationship with the moving image and further including information indicating content in the same domain as the first content. For example, the generation unit 43 identifies, from the content of the same domain as the first content, the content having the relevance to the second content arranged and displayed in the second content C2, and the link to the identified content is provided. The set thumbnail is arranged in the second content C2 as a related article. Then, the distribution unit 44 distributes the second content C2 generated by the generation unit 43.

In addition, the distribution unit 44 may distribute the second content, which is information having a predetermined relationship with the moving image and further includes reference content indicating content of the same domain as the first content. For example, the generation unit 43 refers to the reference information database 32 and identifies the reference content having a predetermined relationship with the moving image and having the same domain as the first content. The generation unit 43 also generates the second content C2 in which the specified reference content is arranged. Then, the distribution unit 44 distributes the second content C2 generated by the generation unit 43.

In addition, the distribution unit 44 may distribute the second content further including information in which a link to a purchase content for purchasing a transaction target having a predetermined relationship with the moving image is set. For example, the generation unit 43 searches a transaction target corresponding to the moving image from an external server (not shown) that provides a service related to the online shopping mall. The generation unit 43 may search for a transaction target corresponding to various information such as the title of a moving image. Then, the generation unit 43 generates the second content C2 in which the thumbnail in which the link to the content for sale of the searched transaction object is set is arranged. In addition, the generation unit 43 may arrange a thumbnail in which a link to a purchased content registered in advance in association with a moving image is set in the second content C2. Then, the distribution unit 44 distributes the second content C2 generated by the generation unit 43.

[3. Configuration of user terminal]
Next, an example of the functional configuration of the user terminal 100 described above will be described. FIG. 6 is a diagram showing a configuration example of the information providing apparatus according to the embodiment. As shown in FIG. 6, the user terminal 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

The communication unit 110 is realized by, for example, a NIC or the like. The communication unit 110 is connected to the network N in a wired or wireless manner, and transmits/receives information to/from the information providing apparatus 10 and the moving image distribution server 200.

The input unit 120 is an input device that receives various operations from a user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various types of information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is used for the user terminal 100, the input unit 120 and the output unit 130 are integrated. In the following description, the output unit 130 may be described as a screen.

The physical sensor 140 is a sensor that detects the physical state of the user terminal 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the user terminal 100 in the three axis directions. The physical sensor 140 is not limited to the gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

The control unit 150 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of an information display program) stored in a storage device inside the user terminal 100 using a RAM as a work area. It For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes the functions and actions of information processing described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6 and may be another connection relationship.

When the request unit 151 receives the URL of the first content from the operation control unit 152, the request unit 151 transmits an acquisition request for the first content indicated by the received URL to the information providing apparatus 10. Further, when the request unit 151 receives the URL of the second content or the third content from the operation control unit 152, it makes an acquisition request for the second content or the third content indicated by the received URL to the information providing apparatus 10. Send.

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs an operation on the first content, the second content, or the third content, such as a scroll operation or a tap operation, on the input unit 120, the operation control unit 152 causes the input unit 120 to operate. , Get the contents of user's operation. Then, the operation control unit 152 outputs the content of the acquired operation to the display processing unit 153.

The display processing unit 153 displays the received web page and advertisement content on the output unit 130. For example, the display processing unit 153 causes the control unit 150 to execute control information that is distributed together with the first content, the second content, or the third content (hereinafter, sometimes collectively referred to as “each content”). As shown in FIG. 6, it operates as the acquisition unit 154 and the display unit 155 to execute processing. The acquisition unit 154 and the display unit 155 are realized, for example, by the CPU, MPU, or the like executing the control information using the RAM as a work area.

The acquisition unit 154 acquires the content set as the link destination for the content selected by the user. For example, when the user performs a tap operation on the first content, the acquisition unit 154 compares the position on the screen tapped with the display position of the first content to obtain the reference selected by the user. Identify the content. Then, the acquisition unit 154 provides the URL set as the link destination for the specified reference content to the request unit 151 via the operation control unit 152.

The display unit 155 displays each content. For example, the display unit 155 displays the first content in which a plurality of reference contents indicating different information are arranged. Then, for example, when the user selects any reference content, the display unit 155 is a content including information indicating details of the content indicated by the reference content, and is the second content in the same domain as the first content. Is displayed.

[4. Processing procedure]
Next, the procedure of the providing process by the information providing apparatus 10 according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a flowchart showing an example of the flow of the providing process according to the embodiment. As shown in FIG. 7, the information providing apparatus 10 provides the first content in which the reference contents are arranged (step S101), and determines whether or not the reference content regarding the moving image is selected (step S102).

Here, when the reference content regarding the moving image is not selected (step S102: No), the information providing apparatus 10 waits until it is selected. On the other hand, when the reference content related to the moving image is selected (step S102: Yes), the information providing apparatus 10 generates the second content including the control information for acquiring the moving image and the information indicating the details of the moving image. Yes (step S103). Then, the information providing apparatus 10 distributes the generated second content as content that belongs to the same domain as the first content (step S104), and ends the process.

[5. Modification example)
The information providing apparatus 10 described above may be implemented in various different forms other than the above embodiment. Therefore, other embodiments of the information providing apparatus 10 will be described below.

[5-1. Information provision device]
In the above embodiment, the information providing apparatus 10 that provides services related to the online shopping mall generates and provides each content. However, the embodiment is not limited to this. For example, the information providing apparatus 10 includes a first server apparatus that distributes content of the first layer in the domain of the information distribution service, such as the first content, and a second server in the domain of the information distribution service, such as the second content and the third content. The above-described processing may be realized by operating in cooperation with a second server device that distributes hierarchical contents. In such a case, the first server device has the provision unit 42, and the second server device has the generation unit 43 and the distribution unit 44. The intermediate information database 31 and the reference information database 32 registered in the storage unit 30 may be managed by a predetermined storage server.

[5-2. Other]
Further, of the processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, and conversely, the processes described as being manually performed. All or part of the above can be automatically performed by a known method. In addition, the processing procedures, specific names, information including various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various kinds of information shown in each drawing are not limited to the illustrated information.

Further, each component of each device shown in the drawings is functionally conceptual and does not necessarily have to be physically configured as shown. That is, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or a part of the device may be functionally or physically distributed/arranged in arbitrary units according to various loads or usage conditions. It can be integrated and configured.

Further, the respective embodiments described above can be appropriately combined within a range in which the processing content is not inconsistent.

[5-3. program〕
Further, the information providing device 10 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration shown in FIG. FIG. 8 is a diagram illustrating an example of the hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090. Have.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is a ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, or the like. It is realized by.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various kinds of information such as a monitor and a printer. For example, a USB (Universal Serial Bus) or a DVI (Digital Visual Interface), It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may also be an external storage medium such as a USB memory.

The network IF 1080 receives data from another device via the network N and sends the data to the arithmetic device 1030, and also transmits data generated by the arithmetic device 1030 via the network N to another device.

The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 10, the arithmetic device 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040.

[6. effect〕
As described above, the information providing device 10 provides the first content in which the plurality of reference contents each showing different information are arranged. Then, when the user selects any reference content, the information providing apparatus 10 distributes the second content including the information indicating the details of the content indicated by the reference content as the content of the same domain as the first content. .. As a result of such processing, the information providing apparatus 10 can provide various kinds of information to the user while maintaining the information providing mode, and thus can provide appropriate information to the user. In addition, the information providing apparatus 10 can cause the user to circulate within the content belonging to the same domain.

Further, when the user selects the reference content related to the moving image, the information providing apparatus 10 delivers the second content including the moving image indicated by the reference content and the text indicating the details of the moving image. Therefore, the information providing apparatus 10 can not only display the moving image but also provide the user with information indicating the details of the moving image in an appropriate mode.

In addition, the information providing apparatus 10 provides the first content in which the reference content including the moving image that starts to be reproduced when displayed by the terminal device that is the providing destination is arranged, and the reference content including the moving image is selected. In this case, the second content including the moving image and the text indicating the details of the moving image is delivered. Further, the information providing apparatus 10 distributes the second content together with an instruction to start the reproduction of the moving image from the reproduction position reproduced by the terminal device before the user selects the reference content. Therefore, the information providing apparatus 10 can provide the moving image to the user in an appropriate mode.

Further, the information providing device 10 distributes the second content which is a moving image having a predetermined relationship with the moving image and further including information indicating the moving image provided via the content of the same domain as the first content. To do. In addition, the information providing apparatus 10 distributes the second content, which is information having a predetermined relationship with the moving image and further including information indicating content in the same domain as the first content. In addition, the information providing apparatus 10 distributes the second content, which is information having a predetermined relationship with the moving image and further includes reference content indicating content of the same domain as the first content. Therefore, the information providing apparatus 10 can guide the user who browses the second content to the content in the same domain.

In addition, the information providing apparatus 10 distributes the second content that further includes information in which a link to the purchase content for purchasing the transaction target having a predetermined relationship with the moving image is set. Therefore, the information providing apparatus 10 can guide the user to purchase the transaction target related to the moving image.

Further, the information providing apparatus 10 distributes the second content together with an instruction for acquiring and displaying a moving image from a domain different from the domain of the first content. Therefore, the information providing apparatus 10 can provide, for example, a moving image belonging to a domain different from the information distribution service within the domain of the information distribution service.

In addition, when the user selects any of the reference contents, the information providing apparatus 10 uses the acquisition source of the moving image indicated by the selected reference content and the information indicating the details of the moving image to determine the first content. Generating a second content having a layout associated with For example, the information providing device 10 provides, as the first content, a first content that further includes search content for accepting a search query from a user, and as the second content, further includes the same search content as the first content. 2 Distribute content. Therefore, the information providing device 10 can provide the information to the user in an appropriate mode.

Further, the information providing apparatus 10 provides, as the first content, the content in which the reference content in which the link to the same domain as the first content is set is arranged, and the link to the same domain as the first content is set. When the reference content is selected, the second content including information indicating details of the content indicated by the reference content is delivered. For example, the information providing apparatus 10 distributes, as the second content, the content belonging to the lower hierarchy of the hierarchy to which the first content belongs in the same domain as the first content. Therefore, the information providing apparatus 10 can make the user migrate within the same domain.

Also, the user terminal 100 displays the first content in which a plurality of reference contents indicating different information are arranged. Then, when the user selects any reference content, the second content having the same domain as the first content, which is the content including the information indicating the details of the content indicated by the reference content, is displayed. Therefore, the user terminal 100 can realize proper information provision to the user.

The embodiments of the present application have been described in detail above with reference to the drawings. However, this is an example, and various modifications and improvements are made based on the knowledge of those skilled in the art, including the modes described in the section of the disclosure of the invention. The present invention can be carried out in other forms described above.

Also, the above-mentioned "section (module, unit)" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

10 information providing device 20 communication unit 30 storage unit 31 intermediate information database 32 reference information database 40 control unit 41 reception unit 42 providing unit 43 generation unit 44 distribution unit 100 user terminal 200 video distribution server

Claims (18)

A providing unit for providing a first content in which a plurality of reference contents each showing different information are arranged;
When the user selects one of the reference contents, the second content including the information indicating the details of the content indicated by the reference content is distributed as a content of the same domain as the first content. A providing device characterized by. When the user selects the reference content related to the moving image, the delivery unit delivers the second content including the moving image indicated by the reference content and the text indicating the details of the moving image. The providing device according to claim 1. The providing unit provides the first content in which the reference content including the moving image that starts reproduction when displayed by the terminal device that is the providing destination is arranged,
When the reference content including the moving image is selected, the delivery unit delivers the second content including the moving image and a text indicating the details of the moving image. The providing device according to 2. The distribution unit distributes the second content together with an instruction to start reproduction of the moving image from a reproduction position reproduced by the terminal device before the user selects the reference content. The providing device described in. The delivery unit delivers second content that is a moving image having a predetermined association with the moving image and further includes information indicating a moving image provided via content of the same domain as the first content. The provision device according to any one of claims 2 to 4, characterized in that. The distribution unit distributes second content that is information having a predetermined relationship with the moving image and further includes information indicating content of the same domain as the first content. 5. The providing device according to any one of 5. The distribution unit distributes second content, which is information having a predetermined relationship with the moving image, and further includes reference content indicating content of the same domain as the first content. The providing device according to any one of to 6. The distribution unit distributes the second content further including information in which a link to a purchase content for purchasing a transaction object having a predetermined relationship with the moving image is set. 7. The providing device according to any one of 7. 9. The distribution unit distributes the second content together with an instruction for acquiring and displaying the moving image from a domain different from the domain of the first content. 9. The providing device described in. When the user selects any of the reference contents, the layout related to the first content is determined by using the acquisition source of the moving image indicated by the selected reference content and the information indicating the details of the moving image. The providing apparatus according to claim 9, further comprising: a generation unit that generates the second content that the second content has. The providing unit provides, as the first content, first content that further includes search content for accepting a search query from a user,
The providing unit according to any one of claims 1 to 10, wherein the delivering unit delivers, as the second content, a second content that further includes the same search content as the first content. .. The providing unit provides, as the first content, content in which reference content in which a link to the same domain as the first content is set is arranged,
When the reference content in which the link to the same domain as the first content is set is selected, the delivery unit delivers the second content including information indicating details of the content indicated by the reference content. The providing device according to any one of claims 1 to 11. The delivery unit delivers, as the second content, a content belonging to a lower hierarchy of a hierarchy to which the first content belongs, in the same domain as the first content. The providing device according to any one of claims. A providing method executed by a providing device,
A providing step of providing a first content in which a plurality of reference contents each showing different information are arranged;
When the user selects one of the reference contents, a second content including information indicating details of the content indicated by the reference content is distributed as a content of the same domain as the first content. The providing method characterized by. A providing procedure for providing a first content in which a plurality of reference contents indicating different information are arranged,
When the user selects one of the reference contents, a distribution procedure for distributing the second content including the information indicating the details of the content indicated by the reference content as the content of the same domain as the first content is transmitted to the computer. Provided program to be executed. A first display procedure for displaying a first content in which a plurality of reference contents each showing different information are arranged;
When the user selects any of the reference contents, the second display procedure of displaying the second content having the same domain as the first content, the content including information indicating the details of the content indicated by the reference content An information display program that causes a computer to execute. A first display unit for displaying a first content in which a plurality of reference contents each showing different information are arranged;
When the user selects any of the reference contents, a second display unit that displays the second content of the same domain as the first content, the content including information indicating the details of the content indicated by the reference content. An information display device comprising: An information display method executed by an information display device, comprising:
A first display step of displaying a first content in which a plurality of reference contents each showing different information are arranged;
When the user selects any of the reference contents, a second display step of displaying a second content having the same domain as the first content, the content including information indicating details of the content indicated by the reference content. An information display method comprising: and.

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