JP2016062491A - Information display device, delivery device, information display method, and information display program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve appealing power of content-associated information.SOLUTION: An information display device of the present invention includes: a display unit which displays first content, having a display area for displaying content located behind the first content, with second content having a larger display size than a display screen positioned therebehind; and a modification unit which reduces the extent of the area for displaying the first content and reduces the display size of the second content in accordance with user's manipulation. Thus, for example, a terminal device 100, an example of the information display device, can arouse user's interest in content C20, an example of the second content, and convey information the content C20 is intended to convey to a user, which improves appealing power of the information associated with the content C20.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display device, a distribution device, an information display method, and an information display program.

  2. Description of the Related Art Conventionally, a technique for displaying various information on an arbitrary information display device such as a smart device such as a smartphone or a tablet PC (Personal Computer), a desktop PC, or the like is known. As an example of such a technique, a technique for generating interest in content by displaying predetermined content on a screen of an information display device and changing the display mode of the content according to a user's operation is known. It has been. For example, a technique is known in which a web page and content different from the web page are displayed on the screen, and when the user performs a scroll operation of the web page, the area for displaying the content is enlarged.

JP 2014-049095 A

  However, in the above-described conventional technology, it may not be said that the appealing power of information related to content is necessarily high. For example, in the prior art, when a scroll operation of a web page is performed, only the area for displaying the content is increased, and information related to the content is transmitted to a user who is watching the web page. There may not be.

  The present application has been made in view of the above, and an object thereof is to provide an information display device, a distribution device, an information display method, and an information display program that improve the appeal of information related to content.

  The information display device according to the present application arranges the second content having a display size larger than the display screen on the back of the first content including a display area where the content arranged on the back is displayed, A display unit for displaying and a changing unit for reducing the size of the area for displaying the first content and reducing the display size of the second content according to an operation of the user. To do.

  According to one aspect of the embodiment, there is an effect that the appealing power of information related to the content can be improved.

FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 8 is a diagram illustrating an example of a display change process executed by the terminal device according to the embodiment. FIG. 9 is a diagram illustrating an example of processing in which the terminal device according to the embodiment switches content. FIG. 10 is a flowchart illustrating an example of a flow of display change processing executed by the terminal device according to the embodiment. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server.

  Hereinafter, a mode for carrying out an information display device, a distribution device, an information display method, and an information display program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display device, the distribution device, the information display method, and the information display program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of terminal device 100]
First, an example of processing executed by the terminal device 100, which is an example of an information processing device, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 1 illustrates an example in which a web page C10 and content C20 are displayed by the terminal device 100.

  A terminal device 100 illustrated in FIG. 1 is a smart device such as a smartphone or a tablet, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device. In addition, the terminal device 100 includes an output unit 130 including a liquid crystal display and the like as will be described later. The terminal device 100 is assumed to employ a touch panel. That is, the user of the terminal device 100 performs various operations by touching the display surface of the output unit 130 (hereinafter sometimes referred to as a screen) with a finger or a dedicated pen.

  The web page C10 is a web page in which, for example, news, weather forecast, received mail index and contents, photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) and XML (Extensible Markup Language). This is a web page described in. Such a web page C10 includes an input field for inputting a search keyword, links to other web pages, and the like. In the following description, it is assumed that the web page C10 is a so-called portal site web page. The web page C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The web page C10 is a web page whose vertical display size is longer than the vertical display size of the display unit 130 of the terminal device 100.

  Note that the web page C10 may be content in which each content is arranged in an independent tile shape and can be operated or updated for each content arranged in the tile shape. Here, the size and arrangement position of each tile arranged on the web page C10 may be automatically changed for each tile, or may be changed according to a user's operation.

  For example, on the web page C10, each news topic is displayed as a bulleted item under a display such as “New News” or “News List”. Such a news topic corresponds to an anchor text having a link to another web page. In addition, text and buttons in which links to web pages providing various services such as “route”, “auction”, and “shopping” are set on the web page C10.

  The web page C10 includes an advertisement area C11 that is a predetermined display area. In the advertisement area C11, content distributed together with the web page C10 or separately from the web page C10 is displayed. For example, the advertising area C11 is set as a transparent area for displaying the content arranged on the back side. When the content C20 is arranged on the back side of the web page C10, the advertising area C11 is arranged on the back side of the advertising area C11 in the content C20. Displayed range.

  The content C20 is content displayed together with the web page C10, for example, content related to an advertisement. The content C20 is a content having a larger display size than the screen of the terminal device 100, and is an image having the same aspect ratio as the screen of the terminal device 100. For example, in the example illustrated in FIG. 1, the content C <b> 20 is content that has twice the size in the vertical and horizontal directions of the image included in the terminal device 100. Note that the content C20 may be an image obtained by enlarging the display size of an image including pixels equal to or less than the number of pixels of the screen of the terminal device 100, and includes more pixels than the number of images of the screen of the terminal device 100. It may be an image.

  Further, for example, the content C20 has an advertisement text such as “New OS OUT NOW” and a predetermined pattern on the left side from the center of the content C20, and “Interface” and “Feature” on the right side from the center of the content C20. ”,“ Powerful ”,“ Convenient ”, that is, advertising texts related to information that the content C20 wants to be widely known, such as products and services, are arranged.

  The content C20 is not limited to the aspect shown in FIG. For example, it is assumed that the content C20 is not only an advertisement related to the promotion of products or services related to the content C20, but also recruits volunteers, public advertisements, notifications to the public, moving images, still images, and other arbitrary contents. That is, if the content C20 is interested in the user and widely informs the information included in the content or information related to other content (for example, a landing page) related to the content, characters, Graphics, symbols, hyperlinks, and any other content can be applied.

  Further, a link to a predetermined web page (so-called landing page) may be set in the content C20. That is, the content C20 may be content that can be changed to a predetermined landing page when selected by the user. For example, the terminal device 100 displays the landing page set in the content C20 when the operation by the user satisfies a predetermined condition. Specifically, the terminal device 100 displays a landing page corresponding to the content C20 when the user selects an area where the content C20 is displayed on the screen of the terminal device 100.

[2. Processing executed by terminal device 100]
Here, the conventional terminal device 100 has expanded the area | region which displays a predetermined content, when scroll operation of a web page is performed. However, in such a conventional technique, the display area of the web page is narrowed as the other content area is enlarged, and therefore, when the user is watching the web page, there is a possibility that the impression of the predetermined content is deteriorated. .

  Therefore, the terminal device 100 performs the following processing. First, the terminal device 100 arranges the content C20 on the back surface of the web page C10 including the advertisement area C11 and displays the web page C10. Then, the terminal device 100 reduces the size of the area where the web page C10 is displayed and the display size of the content C20 in accordance with the user's operation.

  For example, the terminal device 100 accepts the delivery of the web page C10 and the content C20. In such a case, the terminal device 100 displays the web page C10 and arranges the content C20 on the back surface of the web page C10. Here, since the display size of the content C20 is larger than the screen of the terminal device 100, the terminal device 100 has only a part of the content C20 arranged in the screen, and the web page in front of the content C20. C10 is arranged and displayed (hereinafter, this state is referred to as an initial state).

  Note that when the terminal device 100 accepts the distribution of the content C20 having a display size smaller than the image, the terminal device 100 expands the display size of the content C20 to a display size larger than the screen, and expands the display size to display the content C20 on the web Arranged on the back of page C10. That is, the terminal device 100 arranges the content C20 whose display size is larger than the screen regardless of the number of pixels on the back surface of the web page C10.

  Moreover, the terminal device 100 performs scroll operation of the web page C10 according to a user's operation. For example, the terminal device 100 scrolls the web page C10 upward when it moves upward with the user's finger touching the screen, that is, when an upward scroll operation is performed. Further, the terminal device 100 scrolls the web page C10 downward when it moves downward with a user's finger touching the screen, that is, when a downward scroll operation is performed.

  Here, in the web page C10, an advertisement area C11 through which the content C20 arranged on the back surface is transmitted is arranged. Therefore, the terminal device 100 displays, in the advertisement area C11, an area that overlaps the advertisement area C11 in the content C20 arranged on the back according to the scroll operation of the user. That is, the terminal device 100 realizes a display mode in which a part of the content C20 hidden by the web page C10 is displayed via the advertisement area C11.

  Here, when the user taps the area where the advertisement area C11 is displayed, that is, when the user selects the advertisement area C11, the terminal device 100 executes the following display change process. First, the terminal device 100 reduces the size of an area where the web page C10 is displayed (hereinafter referred to as a display area of the web page C10). For example, the terminal device 100 gradually reduces the width of the display area of the web page C10 until the width of the display area of the web page C10 becomes half of the screen, and reduces the width of the display area to the web page C10. At the right edge of the screen.

  Further, the terminal device 100 gradually reduces the size of the display area of the web page C10, thereby gradually increasing the area of the area where the content C20 is displayed (hereinafter referred to as the display area of the content C20). Expand to. Further, the terminal device 100 reduces the display size of the content C20 step by step with the above processing until the display size of the content C20 becomes the same size as the screen.

  As a result, the terminal device 100 displays the web page C10 and the content C20 in such a manner that the web page C10 is arranged on the right half of the screen and the content C20 is arranged on the left half of the screen. When the scroll operation is received in such a state, the terminal device 100 scrolls only the web page C10.

  In addition, when the user selects the display area of the web page C10 with the display size of the content C20 reduced, or when the user selects the advertisement area C11, the terminal device 100 displays the following display: Execute the change process. First, the terminal device 100 gradually reduces the width of the display area of the content C20 and gradually increases the display size of the content C20 by gradually increasing the width of the display area of the web page C10. Enlarge. That is, the terminal device 100 increases the display size of the web page C10 in stages until the same size as the screen, and expands the display size of the content C20 to the initial state.

  As a result, the terminal device 100 displays the web page C10 on the entire screen and displays the web page C10 and the content C20 in such a manner that a part of the content C20 can be seen from the advertisement area C11. That is, the terminal device 100 sets the display size of the display area of the web page C10 to the same size as the screen, and returns the display size of the content C20 to a size larger than the screen.

  In this way, the terminal device 100 reduces the size of the display area of the web page C10 and the display size of the content C20 in accordance with a user operation. For this reason, the terminal device 100 can generate interest in the content C20 without deteriorating the impression of the content C20.

  That is, when the web page C10 is scrolled, the terminal device 100 does not enlarge the advertisement area C11, and displays the area corresponding to the position of the advertisement area C11 in the content C20 together with the web page C10. For this reason, since the terminal device 100 does not hinder the browsing of the web page C10, the terminal device 100 can generate the user's interest in the content C20 arranged on the back of the web page C10 without deteriorating the impression of the content C20. .

  Here, when the user is more interested in the content C20 than the web page C10, it is predicted that the user taps the advertisement area C11 in which the content C20 is displayed. As described above, when a user who is interested in the content C20 selects the content C20 displayed in the advertisement area C11, the terminal device 100 reduces the display area of the web page C10, thereby reducing the content C20. And the display size of the content C20 is reduced. For this reason, the terminal device 100 can generate interest in information that the content C20 intends to widely inform.

[2-1. Example of processing executed by terminal device 100]
Hereinafter, an example of the determination process and the reproduction process executed by the terminal device 100 will be described with reference to FIG. In the following description, an example of the determination process and the reproduction process executed by the terminal device 100 will be described separately for the first state to the fourth state. Further, in the following description, an example in which delivery of content C20 whose display size is larger than the screen is accepted will be described.

  First, the terminal device 100 receives the web page C10 and the content C20. In such a case, the terminal device 100 displays the web page C10 on the entire screen and arranges the content C20 on the back surface of the web page C10. Specifically, the terminal device 100 aligns the right end of the content C20 and the right end of the screen, and the content C20 is positioned at a position where a center line that divides the content C20 vertically and a center line that divides the image vertically into two overlap. Place. As a result, the terminal device 100 displays only the web page C10 in the first state of FIG.

  Here, when the terminal device 100 receives a scroll operation for scrolling the web page C10 upward with the user's finger F10, the terminal device 100 scrolls the web page C10 upward. As a result, as shown in the second state, the terminal device 100 displays the web page C10 when the advertising area C11 moves within the screen, and is arranged on the back of the advertising area C11 via the advertising area C11. A part of the processed content C20 is displayed. For example, the terminal device 100 displays various advertising texts arranged in the right half of the content C20 according to the position of the advertising area C11.

  Here, when the user's finger F10 taps the advertising area C11, the terminal device 100 executes display change processing. That is, the terminal device 100 reduces the size of the display area of the web page C10 step by step. Further, the terminal device 100 reduces the display size of the content C20. As a result, as shown in the third state, the terminal device 100 displays a part of the content C20 with the reduced display size, and displays the web page C10 with the reduced display size in front of the content C20.

  Thereafter, the terminal device 100 gradually reduces the display area of the web page C10 until the width of the display area of the web page C10 becomes half of the screen. Further, the terminal device 100 gradually reduces the display size of the content C20 until the display size of the content C20 becomes the same as the screen. As a result, as shown in the fourth state, the terminal device 100 displays the left half of the content C20 on the left half of the screen, and the web page C10 in which the horizontal width of the display area is half of the screen on the right half of the screen. Is superimposed on the right half of the content C20.

  In the fourth state, when the user selects the display area of the web page C10 in the fourth state, the terminal device 100 gradually increases the display area of the web page C10 and increases the display size of the content C20. Expand in stages. In other words, the terminal device 100 executes the display change process in a mode from the fourth state to the second state via the third state. Here, in the fourth state, when the user selects the advertising area C11, the terminal device 100 increases the size of the display area of the web page C10 in stages and increases the display size of the content C20 in stages. You may enlarge it.

  Further, when the user performs a scroll operation in the fourth state, the terminal device 100 scrolls the web page C10 in the right half of the screen according to the scroll operation. Then, in the fourth state, when the web page C10 is scrolled upward by a predetermined threshold or more in the fourth state, the terminal device 100 moves the display area of the web page C10 upward, and the display size is set to the entire screen. The same content C20 is displayed. When the terminal device 100 scrolls the web page C10 downward by a predetermined threshold or more, the terminal device 100 moves the display area of the web page C10 downward to display the content C20 having the same display size as the screen on the entire screen. It may be displayed.

  In the above-described example, in the initial state, the terminal device 100 aligns the right end of the content C20 and the right end of the screen, and a center line that divides the content C20 vertically into two and a center line that divides the image into two vertically Although the content C20 is arranged at a position where the two overlap, the embodiment is not limited to this. For example, in the initial state, the terminal device 100 may arrange the content C20 so that the center of the content C20 matches the center of the screen, and a predetermined area within the content C20 is within the screen. The content C20 may be arranged so as to be located at

[2-2. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the process mentioned above by arbitrary methods. For example, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described display change processing and executing the application at an arbitrary timing. In addition, the terminal device 100 accepts distribution of control information for executing the display change process described above simultaneously with the distribution of the web page C10 and the content C20. Then, the terminal device 100 performs the display change process described above according to the control information. Hereinafter, the terminal device 100 that executes the above-described display change process according to such control information will be described.

  In the following description, an example in which the content C20 related to the advertisement is distributed as an example of the content C20 will be described, but the embodiment is not limited to this. That is, the content C20 is not limited to the content related to the advertisement. Further, in the following description, content related to advertisement is described as advertisement content.

[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 2 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like. The terminal device 100 acquires the web page C10 from the content distribution server 30 according to the operation by the user, and displays the acquired web page C10. Moreover, when the acquisition command mentioned later is included with the web page C10, the terminal device 100 acquires the content C20 from the advertisement delivery server 20, and displays the acquired content C20 with the web page C10.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits the content C20 as advertisement content to the advertisement distribution server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits a still image, a moving image, text data, a URL (Uniform Resource Locator) for acquiring a landing page, and the like as advertisement content to the advertisement distribution server 20.

  Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. Is distributed to the terminal device 100. In addition, the advertisement distribution server 20 distributes control information for instructing a display mode of the advertisement content to be distributed to the terminal device 100 together with the advertisement content. This control information is described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets).

  The content distribution server 30 is a web server or the like that distributes the web page C10 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. A web page C10, which is a portal site where various related information is arranged, is distributed to the terminal device 100. The content distribution server 30 may be a server that transmits a web page in which various pieces of information are arranged in tiles and information is updated for each tile to the terminal device 100.

  Here, the web page C10 distributed by the content distribution server 30 includes an acquisition command. For example, the URL of the advertisement distribution server 20 is described as an acquisition command in an HTML file or the like that forms the web page C10. In this case, the terminal device 100 acquires the content C20 as the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  The various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images that form web pages, moving images that are displayed superimposed on the web pages, and the like. Various data distributed from the distribution server 30 to the terminal device 100 may be referred to as web content.

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 4, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to an advertisement. FIG. 4 shows an example in which conceptual information such as “C20” to “C60” is stored in “advertising content”, but in reality, moving images including audio, audio and images, audio and text data, audio Arbitrary content including audio, such as game format advertisements including URL, URL where such content is located, or a file path name indicating the storage location thereof is stored.

  “Number of impressions” indicates the number of times the advertisement content is displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid from the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” submits the contents C20 to C40 as advertisement contents. Also, in FIG. 4, the number of impressions of the advertising content “C20” is “10000”, the number of impression guarantees is “20000”, and the charge amount when the content “C20” is displayed for the number of guaranteed impressions is “aaa” An example is shown.

  Here, in the advertisement database 24, a control instruction for instructing in what display form each content is displayed is registered as the advertisement content. For example, in the control instruction, the position where the content C20 is arranged, whether the above-described display change process is executed when the content C20 is reproduced, and what range of the content C20 is in the initial state when the display change process is performed. It is assumed that information such as the layout page URL, the display size of the content C20 in the initial state, the display change process to be started under what conditions, and the landing page URL are included.

  In addition, when distributing the content related to the advertisement in the click charging format in which the fee is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the amount charged when the content is selected. Etc. are registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission acceptance unit 25 accepts submission of advertisement content. The submission accepting unit 25 accepts the content C20 and a control instruction. In such a case, the submission receiving unit 25 registers the content C20 and the control instruction in the advertisement database 24 together with the advertiser ID. Further, the submission accepting unit 25 registers the number of guaranteed impressions, the price, and the like according to the registration from the advertiser terminal 10 and the setting by the provider of the service provided by the distribution system 1.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes. In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR. Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes).

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a control instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute content determination processing and reproduction processing indicated by the extracted control instruction. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

[5. Configuration of Content Distribution Server 30]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 and distributes the acquired web page to the terminal device 100. In such a case, when receiving the web page C10, the terminal device 100 transmits an advertisement distribution request to the advertisement distribution server 20, and displays the advertisement content received as a response according to the display change process.

[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the triaxial direction. Note that the physical sensor 140 is not limited to a gyro sensor, and an arbitrary sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes functions and operations of information processing described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 6, and may be other configurations as long as the configuration performs information processing to be described later. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  When the request unit 151 receives the URL of the web page C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the web page C10 indicated by the received URL to the content distribution server 30. Further, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20 when an acquisition command is included in the web page received from the content distribution server 30.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, when the user performs a display operation of the web page C10 on the input unit 120, the operation control unit 152 outputs the URL of the web page C10 to be displayed to the request unit 151. In addition, the operation control unit 152 outputs the content of the user operation received via the input unit 120 to the display control unit 153.

  For example, when the user's finger F10 moves while touching the screen, the operation control unit 152 determines that the scroll operation has been performed, and the direction in which the finger F10 has moved, that is, the scroll direction and the movement of the finger. The display control unit 153 is notified of the amount, that is, the amount to scroll. Further, when the user's finger F10 taps the screen, the operation control unit 152 notifies the display control unit 153 of the tapped position. In addition, when the acquisition instruction is included in the web page C10 received by the display control unit 153, the operation control unit 152 instructs the request unit 151 to transmit an advertisement content acquisition request to the advertisement distribution server 20. .

  The display control unit 153 executes processing for displaying the received web page and advertisement content on the output unit 130. For example, the display control unit 153 operates as an arrangement unit 154, a display unit 155, and a change unit 156 as illustrated in FIG. Execute the process. The placement unit 154, the display unit 155, and the change unit 156 are realized by executing control information using the RAM as a work area by a CPU, an MPU, or the like, for example.

  The placement unit 154 places advertisement content on the back of the web page C10. For example, when receiving the web page C10 and the content C20, the arrangement unit 154 determines the display size of the web page C10 based on various settings such as the screen size and the character size. In addition, when the display size of the content C20 is smaller than the display size of the screen, the arrangement unit 154 expands the display size of the content C20 to a predetermined display size.

  In addition, the arrangement unit 154 arranges the content C20 on the back surface of the web page C10 and sets the arrangement position of the content C20 with respect to the screen. For example, the arrangement unit 154 determines the arrangement position of the content C20 on the screen so that a predetermined range of the content C20 is displayed when the web page C10 is not displayed.

  The display unit 155 displays the web page C10 by arranging the content C20 on the back surface of the web page C10. Specifically, the display unit 155 displays the web page C10 on the entire screen. Further, the display unit 155 arranges the content C20 at the arrangement position determined by the arrangement unit 154 on the back surface of the web page C10.

  Then, when receiving the scroll operation content from the operation control unit 152, the display unit 155 reflects the scroll operation on the web page C10 according to the received scroll operation content. As a result, the display unit 155 displays a part of the content C20 on the back side of the web page C10, and the area arranged on the back side of the advertising area C11 in the content C20 is displayed in the advertising area C11 according to the scroll operation. The web page C10 and the content C20 are displayed in correspondence.

  Here, an example of an arrangement relationship among the screen of the terminal device 100, the web page C10, and the content C20 will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of an arrangement relationship when the terminal device according to the embodiment displays a web page and content. For example, as illustrated in FIG. 7, the display unit 155 arranges content C20 having a display size larger than that of the screen on the back surface of the web page C10. For example, in the example shown in FIG. 7, the display unit 155 arranges the content C20 at a position where the upper right vertex of the content C20 matches the upper right vertex of the screen. In such a case, the display unit 155 displays the web page C10 in such a manner that a predetermined area C21 of the content C20 is hidden by the web page C10. Note that the display unit 155 can place the content C20 at an arbitrary position in the initial state.

  Here, the web page C10 has an advertisement area C11 through which content arranged on the back surface is transmitted. For this reason, the display unit 155 displays the area C22 arranged on the back surface of the advertisement area C11 in the content C20 together with the web page C10. Here, the region C22 moves according to the scroll of the web page C10. For this reason, for example, when the display unit 155 moves to a position where the advertising region C11 is displayed on the screen by the scroll operation, the region C22 moved by the scroll operation among the regions C21 hidden by the web page C10. Displays the overlapping area.

  Note that the display unit 155 is displayed when the display change process is executed by the changing unit 156 described later, the display area of the web page C10 is reduced, and the display size of the content C20 is reduced (for example, in FIG. When the area where the content C20 is displayed is selected, a landing page corresponding to the content C20 is displayed.

  In addition, the display unit 155 performs the scroll operation when the display change process is executed, the scroll operation is performed when the display area of the web page C10 is reduced, and the display size of the content C20 is reduced. Accordingly, the web page C10 is scrolled. In addition, when a scroll operation for scrolling the web page C10 by a predetermined threshold or more is performed, the display unit 155 moves the display area of the web page C10 to the outside of the screen according to the scroll operation.

  For example, the display unit 155 scrolls the web page C10 when an upward scroll operation is performed in the display area of the web page C10 in the fourth state shown in FIG. Further, when an upward scroll operation is performed in a state where the end of the web page C10 is displayed, the display unit 155 moves the display area of the web page C10 upward according to the scroll operation. As a result, the display unit 155 displays the content C20 whose display size is reduced to the screen size.

  For example, when a downward scroll operation is performed in a state where the upper end of the web page C10 is displayed, the display unit 155 moves the display area of the web page C10 downward according to the scroll operation. The content C20 whose display size is reduced to the screen size may be displayed.

  In addition, the display unit 155 performs display change processing in accordance with an instruction from the change unit 156. For example, the display unit 155 changes the size of the display area of the web page C10, the arrangement position of the display area of the web page C10, the display size of the content C20, and the like according to an instruction from the changing unit 156.

  The changing unit 156 changes the size of the display area of the web page C10 and the scale of the content C20 according to the user's operation. Specifically, when the user taps the advertising area C11 in the initial state, the changing unit 156 reduces the size of the display area of the web page C10 in stages, thereby reducing the display area of the content C20. Expand the area gradually. In addition, along with such processing, the changing unit 156 reduces the display size of the content C20 step by step. For example, the changing unit 156 gradually reduces the width of the display area of the web page C10 until it becomes half of the screen. The changing unit 156 gradually reduces the display size of the content C20 until the display size becomes the same as the screen.

  Further, the changing unit 156 reduces the size of the display area of the web page C10 and reduces the display size of the content C20, that is, in the fourth state of FIG. 1, the user displays the web page C10. When the area is selected or when the user selects the advertisement area C11, the display mode of the web page C10 and the content C20 is returned to the initial state. That is, the changing unit 156 gradually reduces the width of the display area of the content C20 by gradually increasing the width of the display area of the web page C10, and reduces the display size of the content C20 to the initial state. Expand in stages.

  For example, when the user selects the display area of the web page C10 in the fourth state of FIG. 1, the changing unit 156 displays the web page until the width of the display area of the web page C10 is the same as the width of the screen. The width of the display area of C10 is gradually enlarged. Further, the changing unit 156 gradually increases the display size of the content C20 until the display size becomes the same as the initial display size.

  Here, an example of the display change process will be described with reference to FIG. FIG. 8 is a diagram illustrating an example of a display change process executed by the terminal device according to the embodiment. In the example shown in FIG. 8, the area displayed on the screen is indicated by a thick black dotted line. For example, as illustrated in the first state in FIG. 8, in the initial state, the terminal device 100 arranges the content C20 on the back surface of the web page C10 and displays the web page C10.

  Here, when the user's finger F10 selects the advertising area C11, the terminal device 100 gradually reduces the width of the web page C10 from the left end of the screen, as shown in the second state of FIG. The display area of the content C20 is enlarged. Further, the terminal device 100 gradually reduces the display size of the content C20 in the screen direction. More specifically, the terminal device 100 reduces the display size of the content C20 so that the position of each vertex of the content C20 matches each vertex of the screen. As a result, as shown in the third state of FIG. 8, the terminal device 100 displays the content C20 having the same display size as the screen, and overlays the web page C10 with the display area reduced in half on the front of the content C20. To display.

  In addition, in the 3rd state of FIG. 8, when the user's finger | toe F10 selects the display area of the web page C10, the terminal device 100 will return to the 1st state of FIG. 8 from the 2nd state of FIG. In this way, the display area of the web page C10 may be enlarged to enlarge the display size of the content C20.

[7. Variations on decision processing and playback processing)
In the above, an example of the display change process by the terminal device 100 has been described using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, variations of the display change process executed by the terminal device 100 will be described. Note that the display change process described below is realized by, for example, the display unit 155 performing various displays under the control of the change unit 156, but the embodiment is not limited to this.

[7-1. (Change of display area)
When the user selects the advertisement area C11 in the initial state, the terminal device 100 described above reduces the width of the display area of the web page C10, thereby reducing the width of the display area of the web page C10 and the content C20. The display area has been expanded. However, the embodiment is not limited to this.

  For example, the terminal device 100 may reduce the width of the display area of the web page C10, thereby reducing the width of the display area of the web page C10 and increasing the width of the display area of the content C20. Further, for example, when the user selects the advertising area C11, the terminal device 100 may display the web page C10 in the lower half of the screen and display the content C20 with a reduced display size in the upper half of the screen. .

  Further, the terminal device 100 may reduce the size of the display area of the web page C10 by moving the display area of the web page C10 to the outside of the screen. For example, when the user selects the advertisement area C11, the terminal device 100 gradually moves the web page C10 to the outside of the screen while gradually reducing the display size of the content C20, thereby displaying the display area of the content C20. You may enlarge the area of

  That is, when a user who is interested in a part of the content C20 displayed in the advertisement area C11 selects a part of the content C20, the terminal device 100 can display the web page C10 in an arbitrary manner. The width of the display area may be reduced. By executing such processing, the terminal device 100 can impress the user with information that the content C20 intends to convey widely to users who are interested in the content C20.

  Note that the terminal device 100 may change the size of the display area of the web page C10 at an arbitrary ratio. For example, the terminal device 100 may change the size of the display area until the web page C10 is completely hidden.

[7-2. (Web page when changing display area)
When changing the size of the display area of the web page C10, the terminal device 100 may not change the size of characters included in the web page C10. In addition, when the terminal device 100 changes the size of the display area of the web page C10, the arrangement of characters and images included in the web page C10 is changed according to the size and shape of the display area of the web page C10 after the change. May be changed.

  Further, when the terminal device 100 changes the size of the display area of the web page C10, the terminal device 100 displays the web page C10 on the screen having the same size as the changed display area. And the arrangement of the images may be changed. Further, the terminal device 100 does not change the size of the characters included in the web page C10, reduces only the display size of the image, and changes the arrangement position of the characters and the image according to the display size of the web page C10. May be.

  As described above, when the terminal device 100 changes the size of the display area of the web page C10, when the size of the character is not changed, the terminal device 100 reduces the size of the display area of the web page C10. Moreover, it can prevent that the visibility of the web page C10 deteriorates. For this reason, the terminal device 100 can prevent a user's impression with respect to the content C20 from deteriorating.

  When the terminal device 100 changes the size of the display area of the web page C10, the size of characters or images included in the web page C10 is changed according to the ratio between the display size of the display area after the change and the screen. You may change the size. That is, the terminal device 100 may reduce the size of the display area of the web page C10 by simply reducing the display size of the web page C10.

[7-3. (About switching content according to the selected position)
When the user selects the advertising area C11, the terminal device 100 described above reduces the size of the display area of the web page C10 and reduces the display size of the content C20. The content C20 is displayed in such a manner that it is displayed in an overlapping manner. However, the embodiment is not limited to this. For example, the terminal device 100 may switch the content C20 to another content according to the position of the advertising area C11 when the user selects the advertising area C11, and execute the display change process described above.

  For example, FIG. 9 is a diagram illustrating an example of processing in which the terminal device according to the embodiment switches content. For example, the terminal device 100 receives the web page C10, the content C30, and the content C40. Here, the content C30 and the content C40 are content including images having the same display size as the content C20. Further, the content C30 and the content C40 are content having a common image from the center to the right half and different images from the center to the left half.

  For example, in the content C30 and the content C40, characters such as “Interface”, “Feature”, “Powerful”, and “Convenient” are arranged at the same position in the right half of the image. In addition, in the content C30, an advertising sentence such as “New OS has doubled the processing speed” in the left half of the image, that is, an advertising sentence corresponding to “Powerful” arranged in the right half of the image is arranged. Has been. On the other hand, in the content C40, an advertising sentence such as “New OS specializes in communication function” or the like, that is, an advertising sentence corresponding to “Feature” arranged on the right side of the image is arranged in the left half of the image. Yes.

  When the arrangement of the content C30 and the content C40 is received, the terminal device 100 arranges a part of the content C30 so as to overlap the screen, and arranges the web page C10 on the entire surface of the content C30, similarly to the content C20. . And the terminal device 100 displays the web page C10, as shown to the 1st state of FIG.

  Here, when the scroll operation is performed by the user's finger F10, the terminal device 100 moves the web page C10 according to the scroll operation and displays the content C30 arranged on the back surface of the advertisement area C11. . For example, the terminal device 100 moves the advertising area C11 in accordance with the scroll operation, so that the advertising text such as “Interface”, “Feature”, “Powerful”, “Convenient” arranged in the right half of the content C30 is displayed. indicate.

  Here, as shown in the second state of FIG. 9, when the advertisement text “Powerful” is displayed, the terminal device 100 displays the following when the user's finger F10 taps the advertising area C10: Perform the change operation. That is, the terminal device 100 reduces the size of the display area of the web page C10, thereby increasing the size of the display area of the content C30 arranged on the back and reducing the display size of the content C30. As a result, as shown in the third state of FIG. 9, the terminal device 100 displays an image in which the left half of the content C30, that is, an advertisement text corresponding to the advertisement text “Powerful” is arranged on the left half of the screen. At the same time, a part of the content C30 that has passed through the web page C10 and the advertisement area C11 is displayed on the right half of the screen.

  On the other hand, as shown in the fourth state in FIG. 9, when the advertisement text “Feature” is displayed, the terminal device 100 changes the following display when the user's finger F10 taps the advertisement area C10. Perform the operation. First, the terminal device 100 changes the content C30 arranged on the back surface of the web page C10 to the content C40. Here, since the same image and advertisement text are arranged in the right half of the content C30 and the right half of the content C40, the display on the screen does not change depending on the switching of the content.

  Thereafter, the terminal device 100 reduces the size of the display area of the web page C10, thereby increasing the size of the display area of the content C40 arranged on the back and reducing the display size of the content C40. As a result, as shown in the fifth state of FIG. 9, the terminal device 100 displays an image in which the left half of the content C40, that is, the advertisement text corresponding to the advertisement text “Feature” is arranged on the left half of the screen. At the same time, a part of the content C40 that has passed through the web page C10 and the advertisement area C11 is displayed on the right half of the screen.

  Note that the terminal device 100 may arrange a part of the content C40 so as to overlap the screen when receiving distribution of the content C30 and the content C40, and arrange the web page C10 on the entire surface of the content C40. In such a case, the terminal device 100 changes the content C30 to the content C40 when the user selects the advertising area C11 while the advertisement text “Powerful” is displayed, and executes display change processing. Become.

  When realizing the above-described processing, the terminal device 100 executes, for example, the following processing. First, when the user selects the advertising area C11, the terminal device 100 specifies the position where the advertising area C11 is displayed. Then, the terminal device 100 determines whether or not to change the content C30 to the content C40 according to the specified position. If it is determined to change the content, the terminal device 100 changes the content C30 to the content C40. Thereafter, the terminal device 100 executes a display change process.

  In addition, when the user selects the advertisement area C11, the terminal device 100 identifies the area of the content C30 displayed in the advertisement area C11, and determines whether to switch the content according to the identified area. Good. Further, for example, the terminal device 100 may determine which of the advertisement texts the user has selected, switch the content according to the determination result, and then execute the display change process.

  Further, for example, the terminal device 100 accepts distribution of the left half of the content C30, the left half of the content C40, and the right half of the content C30 and C40 (hereinafter referred to as display content). In such a case, the terminal device 100 displays the display content and the web page C10 in an overlapping manner. Then, the terminal device 100 arranges the left half of the content C30 or the left half of the content C40 on the left side of the display content according to the display content area selected by the user. Thereafter, the terminal device 100 may reduce the display size of the display content and the left half of the content C30, or the display size of the display content and the content C40.

  As described above, the terminal device 100 changes the content C30 to the content C40 according to the position of the advertisement area C11 selected by the user, and reduces the size of the display area of the web page C10. The display area is enlarged and the display size of the content C40 is reduced. As a result, the terminal device 100 can switch the content displayed when the display area of the web page C10 is reduced, for example, according to the advertisement text selected by the user. For this reason, the terminal device 100 can impress the information that the contents C30 and C40 want to convey to the user.

  In addition to the content C30 and the content C40, the terminal device 100 accepts distribution of an arbitrary number of content, switches the content according to the position of the content selected by the user and the position of the advertisement area C11, Display change processing may be executed.

[7-4. (About switching the landing page)
The terminal device 100 described above displays a predetermined landing page when the user selects the content C20 when the display size of the content C20 is reduced. However, the embodiment is not limited to this. For example, the terminal device 100 may display different landing pages depending on the position selected by the user.

  For example, when the terminal device 100 reduces the display size of the content C20, the user selects an area in which the content C20 is displayed, such as the left half of the screen or the area of the content C20 displayed in the advertisement area C11. If so, the position of the content selected by the user is specified. And the terminal device 100 may display a different landing page according to the position which the user selected. For example, the terminal device 100 may display different landing pages according to the advertisement text selected by the user.

  Further, the terminal device 100 may display different landing pages when the user selects the content C30 and when the user selects the content C40. Further, for example, the terminal device 100 displays a landing page corresponding to the advertisement text when the advertisement text of the contents C20 to C40 is selected, and is selected when the left half of the contents C20 to C40 is selected. Different landing pages may be displayed depending on the content.

  In this way, the terminal device 100 displays the contents C20 to C40 that can be changed to different landing pages depending on the position selected by the user, so that the contents C20 to C40 are to be transmitted to the user. Impress information.

[7-5. Content type]
Note that the terminal device 100 displayed the contents C20 to C40 including images. However, the embodiment is not limited to this. For example, the terminal device 100 may display the content C20 including a moving image. For example, the terminal device 100 may start the reproduction of the moving image when the content C20 including the moving image in the left half and the left half of the content C20 are displayed by the display change process. Further, the terminal device 100 may arrange different moving images in the left half of the content C20 according to the position of the content C20 selected by the user before the display change process, and then execute the display change process. Good. When such processing is executed, the terminal device 100 can display the content C20 in such a manner that a moving image corresponding to the position selected by the user appears on the left half of the screen.

[7-6. (Initial state)
In the initial state, the terminal device 100 sets the size of the display area of the web page C10 so that only the web page C10 is displayed on the screen, but the embodiment is not limited to this. For example, the terminal device 100 may display a part of the content C20 whose display size is larger than the screen in the initial state. For example, in the initial state, the terminal device 100 displays a part of the content C20 arranged on the back surface of the web page C10 by making the width of the display area of the web page C10 smaller than the width of the screen by a predetermined width. Then, the user may be interested in the content C20. Further, the terminal device 100 may change the width of the display area of the web page C10 in the initial state and the width of the display area of the web page C10 after the display change process described above.

[7-7. About the size of the display area)
The terminal device 100 described above expands the width of the display area of the content C20 by reducing the width of the display area of the web page C10. However, the embodiment is not limited to this. For example, the terminal device 100 may reduce the width of the display area of the web page C10 by increasing the width of the display area of the content C20. As a specific example, the terminal device 100 arranges the left half of the content C20 on the left side of the web page C10, and arranges the right half of the content C20 on the back of the web page C10. Then, when the advertising area C11 is selected, the terminal device 100 reduces the area of the display area of the web page C10 by expanding the area of the left half of the content C20, and The display size of the content C20 may be reduced.

[7-8. (About display change processing trigger)
The terminal device 100 described above executes the display change process described above when the user selects the advertisement area C11. However, the embodiment is not limited to this. For example, the terminal device 100 may execute the display change process described above based on the physical state of the terminal device 100 acquired by the physical sensor 140 or the like.

  For example, the terminal device 100 accepts distribution of content including a message to the user such as an advertisement text arranged on the left half and “shake” on the right half. In such a case, the terminal device 100 displays a message such as “shake” in the advertisement area C11 in response to the scroll operation. Here, if the user is interested in the message, it is considered that the terminal device 100 is shaken.

  Therefore, when the acceleration value to the terminal device 100 acquired by the physical sensor 140 is higher than a predetermined threshold, the terminal device 100 may perform the display change process described above. In addition, the terminal device 100 may execute a display change process for switching between the content C30 and the content C40 according to the acceleration value related to the terminal device 100. In addition to the acceleration, the terminal device 100 may execute the display change process according to, for example, the orientation of the terminal device 100, the ambient temperature, the noise level, and the like. Further, the terminal device 100 may execute the above-described display change process when the user selects a predetermined character, link, image, or the like arranged on the web page C10.

  Thus, since the terminal device 100 executes the display change process in response to the user's operation, it is possible to improve the appeal of the information that the content C20 intends to convey to the user.

[7-9. Others]
The terminal device 100 may execute the display change process by appropriately combining the above-described arbitrary processes. Such a combination can be arbitrarily set by the advertiser when registering the advertisement content in the advertisement distribution server 20. Then, the advertisement distribution server 20 generates control information that causes the terminal device 100 to execute a combination of processes set by the advertiser, and distributes the generated control information to the terminal device 100. As a result, the terminal device 100 can combine and execute the above-described arbitrary processes according to the advertiser settings.

[8. Processing flow of terminal device 100]
Next, a procedure of processing executed by the terminal device 100 that has executed the control information will be described with reference to FIG. FIG. 10 is a flowchart illustrating an example of a flow of display change processing executed by the terminal device according to the embodiment.

  In the example illustrated in FIG. 10, the terminal device 100 requests the content distribution server 30 to distribute the web page C10 according to a user operation, and receives the web page C10 from the content distribution server 30 (step S101). Next, when the acquired instruction is included in the distributed web page C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 (step S102). Next, the terminal device 100 determines whether or not the content C20 has been received (step S103). If the terminal device 100 determines that the content C20 has not been received (step S103: No), the terminal device 100 executes step S103 again.

  Further, when receiving the content C20 (step S103: Yes), the terminal device 100 arranges a part of the content C20 at a position displayed on the screen, and arranges and displays the web page C10 on the entire surface of the content C20. (Step S104). Then, the terminal device 100 determines whether or not a scroll operation is detected (step S105), and when the scroll operation is detected (step S105: Yes), the web page C10 is moved according to the scroll operation. (Step S106). Subsequently, the terminal device 100 determines whether or not the advertisement area C11 is selected (step S107).

  Then, when the advertisement area C11 is selected (step S107: Yes), the terminal device 100 gradually reduces the width of the display area of the web page C10 to half the width of the screen, thereby reducing the display area of the content C20. While gradually increasing the size, the display size of the content C20 is gradually reduced to the same size as the screen (step S108). Subsequently, the terminal device 100 determines whether or not the web page C10 is selected (step S109). If it is determined that the web page C10 is selected (step S109: Yes), the width of the display area of the web page C10 is set as the screen. While gradually expanding to the same width, the display size of the content C20 is gradually expanded to the initial state (step S110), and the process is terminated.

  On the other hand, when the scroll operation is not detected (step S105: No), the terminal device 100 executes step S105 again. In addition, when the advertising area C11 is not selected (step S107: No), the terminal device 100 executes step S105 again. Moreover, the terminal device 100 performs step S109 again, when the web page C10 is not selected (step S109: No).

[9. (Modification)
In the above, an example of the display change process by the terminal device 100 has been described using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, variations of the display change process executed by the terminal device 100 will be described. Note that the display change process described below is realized by the change unit 156 controlling the display unit 154, for example.

[9-1. Content type]
The terminal device 100 described above displayed the content C20 related to the advertisement registered by the advertiser as the content C20. However, the embodiment is not limited to this, and the terminal device can apply the display change process to any content. For example, the terminal device 100 can apply the above-described display change process to any content other than the advertisement, such as a game or a web page that accepts a user operation. A more specific example will be described. The terminal device 100 performs display change processing when a game is executed or when an interactive web page created by a technique such as flash or CSS (Cascading Style Sheets) is displayed. May be executed. By performing such processing, the terminal device 100 generates a user's interest in the hidden content, for example, by displaying a part of the content hidden behind the other content according to the scroll operation. Then, by displaying the whole picture of the hidden content, it is possible to impress the user who is interested in the hidden content with the information that the hidden content tries to convey to the user. it can.

[9-2. About logs)
Here, the terminal device 100 may take a log of the content actually displayed or the content selected by the user. For example, in the initial state, the terminal device 100 acquires a log indicating that the content C20 is not being browsed when the user ends the display of the web page C10 without selecting the advertisement area C11. On the other hand, when the user selects the advertising area C11 and displays the content C20 with a reduced display size, the terminal device 100 acquires a log indicating that the content C20 has been browsed. Moreover, when the terminal device 100 selects the advertising area C11, the terminal device 100 acquires a log indicating which of the contents C20 to C40 is displayed.

  Thus, the log acquired by the terminal device 100 is a useful log when updating the number of impressions and CTR of each advertising content and reporting the advertising effect to the advertiser. Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, when the user selects the advertisement area C11, the terminal device 100 acquires the same landing page and selects the position of the advertisement area C11 or the user selects the server that distributes the landing page. The position of the content C20 is notified. At this time, the server that distributes the landing page specifies the content to be placed on the landing page according to the position of the advertisement area C11 and the position of the content C20 selected by the user, and places the specified content on the landing page. The terminal device 100 may be instructed.

[9-3. About control information)
The terminal device 100 described above executes the above-described display process using the control information distributed by the distribution server 20 together with the content C20. However, the embodiment is not limited to this. For example, the terminal device 100 receives the above-described control information from the content distribution server 30 together with the web page, and receives a display instruction from the advertisement distribution server 20 together with the content C20. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and change the display mode of the advertisement content according to the received display instruction.

  In addition, the terminal device 100 may download the application that causes the terminal device 100 to execute the display process of the web page C10, the display change process described above, and the like, and execute the application to realize the above-described process. Good.

[9-4. Device configuration〕
In the above embodiment, the advertisement distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page which does not contain an acquisition command to the terminal device 100 with an advertising content, when the acquisition request of a web page is received from the terminal device 100. FIG.

  In the above embodiment, the example in which the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the content C20 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the content C20 to the content distribution server 30. In addition, the content distribution server 30 distributes a web page that does not include an acquisition command to the terminal device 100 together with the content C20 acquired from the advertisement distribution server 20.

[9-5. Terminal device operation record)
Further, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the web page on which the content C20 according to the embodiment is arranged. Good. Specifically, the terminal device 100 performs a scroll operation performed by the user on the web page on which the content C20 is arranged, a user selection operation, a position where the user selects the content C20, a content C30 and a content C40. Record the switching timing and number of times.

  In addition, the terminal device 100 allows the user to perform a selection operation on the content C20, the number of times the web page C10 has been reloaded, a transmission operation from the terminal device (for example, writing to an SNS, etc.) for information specifying the content C20, Various operations performed on the apparatus 100 can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 executes the display change process for the content C20 with the control information according to the embodiment and the content C20 without the control information by selecting the number of scroll operations or the user selecting the content C20. The number of times the content has been switched, the number of times the content C30 and the content C40 have been switched, the type of the displayed landing page, the type of content placed on the landing page, information comparing the advertising effectiveness indicators such as CTR, and the like are acquired.

  Here, the operation history for the web page C10 on which the content C20 accompanied by the control information according to the embodiment is displayed can be an index indicating the advertising effect. That is, in the web page on which the content C20 accompanied by the control information according to the embodiment is displayed, only the web page (landing page) ahead of the content C20 is displayed by clicking the content C20 itself by the user. In other words, the operation history itself indicating how much the user has performed on the web page C10 (that is, how much the user has changed the display mode of the screen) can be said to be an index indicating the user's interest in the content C20. .

  For example, the advertisement distribution server 20 selects the content C20 and executes the display change process, thereby comparing the number of times, the time, and the like that the entire content C20 is arranged on the screen, to the embodiment. When the content C20 with such control information is displayed, it is possible to provide information that the content C20 intends to convey widely, that is, an index indicating how much interest is generated in the advertisement. Accordingly, the advertisement distribution server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby generating a report indicating an index of the advertising effectiveness for the web page C10 on which the content C20 according to the embodiment is displayed. be able to. Note that the advertisement distribution server 20 may transmit information regarding the operation history of the terminal device 100 to the advertiser terminal 10 as it is.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the content C20 with the control information according to the embodiment of the terminal device 100.

[9-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the request unit 151 and the operation control unit 152 illustrated in FIG. 6 may be integrated.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[9-7. program〕
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiment are realized by a computer 1000 having a configuration as shown in FIG. 11, for example. Hereinafter, the advertisement distribution server 20 will be described as an example. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100 and data used by the programs. The communication interface 1500 receives data from other devices via the network N, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 23 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 22, that is, the advertisement database 24. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices.

  When the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 150 by executing a program loaded on the RAM 1200.

  When the computer 1000 functions as the content distribution server 30 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 33 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the content storage unit 32.

[10. effect〕
As described above, the terminal device 100 is an example of the second content whose display size is larger than the screen on the back surface of the web page C10 that is an example of the first content including the advertisement area C11 that displays the content arranged on the back surface. The content C20 is arranged and the web page C10 is displayed. Then, the terminal device 100 reduces the size of the display area of the web page C10 and the display size of the content C20 in accordance with a user operation.

  For this reason, the terminal device 100 can improve the appeal power of information related to the content C20, such as information that the content C20 intends to convey to the user. For example, when the user performs a scroll operation on the web page C10, the terminal device 100 does not enlarge the area of the advertisement area C11, and only a part of the content C20 arranged on the back of the web page C10. Displayed in the advertising area C11. For this reason, since the terminal device 100 does not hinder the browsing of the web page C10, the user's interest can be generated without deteriorating the impression of the content C20.

  In addition, the terminal device 100 reduces the size of the display area of the web page C10 when a user who is interested in the content C20 performs a predetermined operation, thereby increasing the display area of the content C20. To expand. Furthermore, the terminal device 100 gradually reduces the display size of the content C20 and arranges the entire content C20 on the screen. As a result, the terminal device 100 can impress information that the content C20 is trying to convey to a user who is interested in a part of the content C20. Can be improved.

  Further, when the user selects the advertisement area C11, the terminal device 100 reduces the size of the display area of the web page C10, thereby expanding the width of the display area of the content C20 and the content of the content C20. Reduce the display size. As a result, since the terminal device 100 displays the information related to the content C20 in a complicated display mode and presents the information related to the content C20, the information related to the content C20 can be impressed on the user.

  Further, the terminal device 100 reduces the display size of the content C20 to the same size as the screen. As a result, since the terminal device 100 displays the entire image of the content C20 in a complicated display mode and presents information related to the content C20, the information related to the content C20 can be impressed on the user.

  In addition, the terminal device 100 reduces the width or length of the display area of the web page C10. For this reason, since the terminal device 100 can expand the width of the display area of the content C20, the information that the content C20 intends to convey can be impressed on the user.

  Further, when the user selects the advertisement area C11 when displaying the content C30, the terminal device 100 changes the content C30 to another content C40 according to the position of the advertisement area C11, and the web page C10. The width of the display area and the scale of the content C40 are changed. For this reason, the terminal device 100 can switch information to be transmitted to the user, for example, according to the position of the content selected by the user.

  Further, the terminal device 100 expands the display area of the web page C10, thereby reducing the width of the display area of the content C20 and increasing the display size of the content C20.

  For example, when the user selects the web page C10, or when the user selects the advertisement area C11, the terminal device 100 expands the display area of the web page C10 to a predetermined area.

  Further, the terminal device 100 expands the width of the display area of the web page C10 to a predetermined width, or expands the length of the display area to a predetermined length. For example, the terminal device 100 expands until the width of the display area of the web page C10 and the width of the screen are the same, or until the length of the display area of the web page C10 and the length of the screen are the same.

  By the above-described processing, the terminal device 100 can prevent deterioration of the impression on the content C20 without inhibiting this action when the user returns to browsing the web page C10.

  Further, when changing the size of the display area of the web page C10, the terminal device 100 does not change the size of characters arranged in the web page C10.

  Further, when changing the size of the display area of the web page C10, the terminal device 100 changes the arrangement of information arranged in the web page C10 according to the width of the display area after the change.

  The terminal device 100 can prevent the visibility of the web page C10 from being deteriorated by the processing described above, and thus can prevent the impression of the content C20 from being deteriorated as a result of not inhibiting the browsing of the web page C10.

  Further, the terminal device 100 displays the content C20 that can transition to a predetermined landing page when selected by the user when the display size is reduced. For this reason, the terminal device 100 can impress the user with information that the content C20 or the landing page of the content C20 intends to convey to the user.

  Also, the terminal device 100 displays the content C20 that can be changed to a different landing page depending on the position selected by the user. For this reason, the terminal device 100 can change the information that the user wants to impress according to the position selected by the user.

  Further, when the size of the display area of the web page C10 is reduced, the terminal device 100 displays the display area of the web page C10 on the screen when a scroll operation for scrolling the web page C10 is performed by a predetermined threshold or more. The content C20 is displayed on the entire screen. For this reason, the terminal device 100 can further improve the appeal power of the information related to the content C20.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display control unit 154 Arrangement unit 155 Display unit 156 Change unit

Claims (16)

A display unit for displaying the first content by arranging second content having a display size larger than the display screen on the back of the first content including a display area where the content arranged on the back is displayed;
An information display device comprising: a change unit that reduces a size of an area for displaying the first content and a display size of the second content in accordance with an operation of the user.   The said change part reduces the width of the area | region which displays the said 1st content, and reduces the display size of the said 2nd content, when the said user selects the said display area. 1. The information display device according to 1.   The information display device according to claim 1, wherein the changing unit reduces the display size of the second content to the same size as the display screen.   The information display device according to claim 1, wherein the changing unit reduces a width or a length of an area in which the first content is displayed. The display unit, when the user selects the display area, changes the second content to another second content according to the position of the display area,
When the user selects the display area, the changing unit reduces a size of an area for displaying the first content and a display size of the other second content switched by the display unit. The information display device according to claim 1, wherein:   In the case where the area for displaying the first content is enlarged, the changing unit reduces the area of the area for displaying the second content and enlarges the display size of the second content. The information display device according to claim 1, wherein the information display device is a display device.   When the user selects the first content or when the user selects the display area, the changing unit expands the area of the first content to a predetermined area. The information display device according to claim 6, wherein   The said change part expands the width | variety of the area | region which displays the said 1st content to predetermined width, or expands the length of the said area | region to predetermined length, The Claim 6 or 7 characterized by the above-mentioned. Information display device.   The said change part does not change the size of the character arrange | positioned in the said 1st content, when changing the width of the area | region which displays the said 1st content. The information display apparatus as described in any one.   The changing unit may change the arrangement of the information arranged in the first content according to the changed area size when changing the size of the area displaying the first content. The information display device according to claim 1, wherein the information display device is a display device.   The said display part displays the 2nd content which can be changed to a predetermined content, if the user selects when the display size is reduced, The any one of Claims 1-10 characterized by the above-mentioned. The information display device described in one.   The information display device according to claim 11, wherein the display unit displays second content that can be changed to different content according to a position selected by the user.   The display unit displays the first content when a scroll operation for scrolling the first content is performed more than a predetermined threshold when the area of the first content is reduced. The information display device according to claim 1, wherein the second content is displayed on the entire display screen by moving a region to be outside the display screen. A distribution unit that distributes the second content displayed together with the control information to the terminal device together with the first content,
The control information is
A display procedure for displaying the first content by arranging the second content having a display size larger than a display screen on the back of the first content including a display area in which the content arranged on the back is displayed;
In accordance with the operation of the user, the terminal device is caused to execute a change procedure for reducing the size of the area for displaying the first content and reducing the display size of the second content. Distribution device. An information display method executed by the information display device,
A display step of displaying the first content by arranging second content having a display size larger than the display screen on the back of the first content including a display area where the content arranged on the back is displayed;
And a changing step of reducing a display size of the second content while reducing a size of an area for displaying the first content in accordance with an operation of the user. On the computer,
A display procedure for displaying the first content by arranging second content having a display size larger than the display screen on the back of the first content including a display area where the content arranged on the back is displayed;
An information display program for executing a change procedure for reducing the size of an area for displaying the first content and reducing the display size of the second content in accordance with an operation of the user.