JP5558493B2 - キーワード広告領域を柔軟に分割して提供するための方法、システム及びコンピュータ読み取り可能な記録媒体 - Google Patents

キーワード広告領域を柔軟に分割して提供するための方法、システム及びコンピュータ読み取り可能な記録媒体 Download PDF

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JP5558493B2
JP5558493B2 JP2011549072A JP2011549072A JP5558493B2 JP 5558493 B2 JP5558493 B2 JP 5558493B2 JP 2011549072 A JP2011549072 A JP 2011549072A JP 2011549072 A JP2011549072 A JP 2011549072A JP 5558493 B2 JP5558493 B2 JP 5558493B2
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keyword advertisement
slots
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JP2012517633A (ja
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チュン ヒ リ
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Naver Cloud Corp
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • G06Q30/0275Auctions

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • General Physics & Mathematics (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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JP2011549072A 2009-02-06 2010-02-08 キーワード広告領域を柔軟に分割して提供するための方法、システム及びコンピュータ読み取り可能な記録媒体 Active JP5558493B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
KR10-2009-0009832 2009-02-06
KR1020090009832A KR101072255B1 (ko) 2009-02-06 2009-02-06 검색 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체
PCT/KR2010/000769 WO2010090490A2 (ko) 2009-02-06 2010-02-08 키워드 광고 영역을 유동적으로 분할하여 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

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JP2012517633A JP2012517633A (ja) 2012-08-02
JP2012517633A5 JP2012517633A5 (enExample) 2013-02-28
JP5558493B2 true JP5558493B2 (ja) 2014-07-23

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US (1) US20120005022A1 (enExample)
JP (1) JP5558493B2 (enExample)
KR (1) KR101072255B1 (enExample)
WO (1) WO2010090490A2 (enExample)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103003833B (zh) * 2010-06-29 2016-03-23 乐天株式会社 信息提供装置、报酬支付处理方法
JP5618404B2 (ja) * 2010-06-29 2014-11-05 楽天株式会社 情報提供装置、情報提供方法、情報提供プログラム、及び情報提供プログラムが記録された記録媒体
US9922342B2 (en) 2010-12-28 2018-03-20 Google Llc Evaluating user activity in social environments
JP6429826B2 (ja) * 2016-04-20 2018-11-28 ヤフー株式会社 サービス提供装置、サービス提供方法およびサービス提供プログラム
US11709844B2 (en) * 2020-09-11 2023-07-25 Volvo Car Corporation Computerized smart inventory search methods and systems using classification and tagging

Family Cites Families (16)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002358263A (ja) * 2002-02-04 2002-12-13 Teco:Kk 携帯電話を用いた情報提供システム
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
US20050144069A1 (en) * 2003-12-23 2005-06-30 Wiseman Leora R. Method and system for providing targeted graphical advertisements
US20060111971A1 (en) * 2004-11-24 2006-05-25 Microsoft Corporation System and method for on-line and off-line advertising in content delivered to a display screen
US20070038509A1 (en) * 2005-08-10 2007-02-15 Microsoft Corporation Budget-based advertisement placement
JP2007164710A (ja) * 2005-12-16 2007-06-28 Bb Mobile Corp バナー配信システム及びバナー配信方法
KR100688245B1 (ko) * 2006-02-22 2007-03-02 엔에이치엔(주) 광고영역의 동적조정을 이용한 목록 생성 방법 및 목록생성 시스템
JP2007241894A (ja) * 2006-03-10 2007-09-20 Matsushita Electric Ind Co Ltd ネットワーク上での広告入札方法及び広告入札情報提供サーバ
US8752086B2 (en) * 2006-08-09 2014-06-10 Carson Victor Conant Methods and apparatus for sending content to a media player
US20080126192A1 (en) * 2006-11-27 2008-05-29 Google Inc. System and Methods for Distributing Sales of Advertisement Slots
JP5168537B2 (ja) * 2007-05-16 2013-03-21 楽天株式会社 広告サーバ装置、広告表示方法、および広告サーバプログラム
JP2009053219A (ja) * 2007-08-23 2009-03-12 Artside Kk バナー広告の表示方法
US8160923B2 (en) * 2007-11-05 2012-04-17 Google Inc. Video advertisements
US8335717B2 (en) * 2008-04-18 2012-12-18 City University Of Hong Kong Profit opportunities across sponsored keyword auction markets
US8335718B2 (en) * 2008-08-25 2012-12-18 Google Inc. Content item slot scheduling
US20100198694A1 (en) * 2009-01-30 2010-08-05 Google Inc. Advertisement Slot Configuration

Also Published As

Publication number Publication date
KR20100090508A (ko) 2010-08-16
KR101072255B1 (ko) 2011-10-12
JP2012517633A (ja) 2012-08-02
WO2010090490A2 (ko) 2010-08-12
US20120005022A1 (en) 2012-01-05
WO2010090490A3 (ko) 2010-11-04

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