JP5542812B2 - クエリ識別および関連付け - Google Patents

クエリ識別および関連付け Download PDF

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JP5542812B2
JP5542812B2 JP2011516497A JP2011516497A JP5542812B2 JP 5542812 B2 JP5542812 B2 JP 5542812B2 JP 2011516497 A JP2011516497 A JP 2011516497A JP 2011516497 A JP2011516497 A JP 2011516497A JP 5542812 B2 JP5542812 B2 JP 5542812B2
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JP2011525678A (ja
JP2011525678A5 (enExample
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ラマナタン・ヴィ・グハ
シヴァクマール・ヴェンカタラーマン
ヴィニート・グプタ
ゴーカイ・バリス・グールテキン
プラッドニヤ・カルブハリー
アビナヴ・ジャラン
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グーグル・インコーポレーテッド
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
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  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Databases & Information Systems (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)
JP2011516497A 2008-06-23 2009-06-22 クエリ識別および関連付け Active JP5542812B2 (ja)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US7494508P 2008-06-23 2008-06-23
US61/074,945 2008-06-23
PCT/US2009/048159 WO2010008800A2 (en) 2008-06-23 2009-06-22 Query identification and association

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JP2011525678A JP2011525678A (ja) 2011-09-22
JP2011525678A5 JP2011525678A5 (enExample) 2012-08-09
JP5542812B2 true JP5542812B2 (ja) 2014-07-09

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US (2) US8171021B2 (enExample)
EP (1) EP2313839A4 (enExample)
JP (1) JP5542812B2 (enExample)
CN (1) CN102124462B (enExample)
AU (1) AU2009271386A1 (enExample)
BR (1) BRPI0914623A2 (enExample)
CA (1) CA2729067A1 (enExample)
WO (1) WO2010008800A2 (enExample)

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Publication number Publication date
JP2011525678A (ja) 2011-09-22
US20120215776A1 (en) 2012-08-23
AU2009271386A1 (en) 2010-01-21
US8631003B2 (en) 2014-01-14
WO2010008800A3 (en) 2010-03-25
CN102124462B (zh) 2015-04-01
EP2313839A4 (en) 2012-12-19
US8171021B2 (en) 2012-05-01
CA2729067A1 (en) 2010-01-21
US20090319517A1 (en) 2009-12-24
WO2010008800A2 (en) 2010-01-21
BRPI0914623A2 (pt) 2015-10-20
EP2313839A2 (en) 2011-04-27
CN102124462A (zh) 2011-07-13

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