JP5530368B2 - マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリにわたる配分 - Google Patents

マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリにわたる配分 Download PDF

Info

Publication number
JP5530368B2
JP5530368B2 JP2010547815A JP2010547815A JP5530368B2 JP 5530368 B2 JP5530368 B2 JP 5530368B2 JP 2010547815 A JP2010547815 A JP 2010547815A JP 2010547815 A JP2010547815 A JP 2010547815A JP 5530368 B2 JP5530368 B2 JP 5530368B2
Authority
JP
Japan
Prior art keywords
marketing
resources
resource
offline
value
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
JP2010547815A
Other languages
English (en)
Japanese (ja)
Other versions
JP2011513817A5 (https=
JP2011513817A (ja
Inventor
ディヴィッド カヴァンダー
ウェス ニコルズ
ジョン ヴェイン
ドミニク ハンセンス
Original Assignee
マーケットシェア パートナーズ リミテッド ライアビリティ カンパニー
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by マーケットシェア パートナーズ リミテッド ライアビリティ カンパニー filed Critical マーケットシェア パートナーズ リミテッド ライアビリティ カンパニー
Publication of JP2011513817A publication Critical patent/JP2011513817A/ja
Publication of JP2011513817A5 publication Critical patent/JP2011513817A5/ja
Application granted granted Critical
Publication of JP5530368B2 publication Critical patent/JP5530368B2/ja
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0631—Resource planning, allocation, distributing or scheduling for enterprises or organisations
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Educational Administration (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
JP2010547815A 2008-02-21 2009-02-20 マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリにわたる配分 Expired - Fee Related JP5530368B2 (ja)

Applications Claiming Priority (11)

Application Number Priority Date Filing Date Title
US3055008P 2008-02-21 2008-02-21
US61/030,550 2008-02-21
US8425208P 2008-07-28 2008-07-28
US8425508P 2008-07-28 2008-07-28
US61/084,255 2008-07-28
US61/084,252 2008-07-28
US8581908P 2008-08-01 2008-08-01
US61/085,819 2008-08-01
US61/085,820 2008-08-01
US8582008P 2008-08-07 2008-08-07
PCT/US2009/034768 WO2009105705A1 (en) 2008-02-21 2009-02-20 Automatically prescribing total budget for marketing and sales resources and allocation across spending categories

Publications (3)

Publication Number Publication Date
JP2011513817A JP2011513817A (ja) 2011-04-28
JP2011513817A5 JP2011513817A5 (https=) 2012-04-19
JP5530368B2 true JP5530368B2 (ja) 2014-06-25

Family

ID=40985943

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2010547815A Expired - Fee Related JP5530368B2 (ja) 2008-02-21 2009-02-20 マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリにわたる配分

Country Status (10)

Country Link
US (2) US20090216597A1 (https=)
EP (1) EP2247988A4 (https=)
JP (1) JP5530368B2 (https=)
KR (1) KR20100126431A (https=)
CN (1) CN102016734A (https=)
AU (1) AU2009217349B2 (https=)
BR (1) BRPI0907592A2 (https=)
CA (1) CA2716166A1 (https=)
MX (1) MX2010009208A (https=)
WO (1) WO2009105705A1 (https=)

Families Citing this family (29)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2008228835A1 (en) * 2007-03-19 2008-09-25 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
CN101971145A (zh) * 2007-11-29 2011-02-09 市场份额合伙人有限责任公司 为营销自动制定总预算以及自动制定销售资源在各花费类别的分配
US20130035975A1 (en) * 2011-08-05 2013-02-07 David Cavander Cross-media attribution model for allocation of marketing resources
US20100042477A1 (en) * 2008-08-15 2010-02-18 David Cavander Automated decision support for pricing entertainment tickets
US8180694B2 (en) * 2008-10-31 2012-05-15 Hewlett-Packard Development Company, L.P. System and method for incorporating qualitative inputs into econometric models
AU2009308819A1 (en) 2008-10-31 2010-05-06 Marketshare Partners Llc Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors
US8027897B2 (en) * 2008-10-31 2011-09-27 Hewlett-Packard Development Company, L.P. System and method for optimizing financial performance generated by marketing investments under budget constraints
US8180693B2 (en) * 2008-10-31 2012-05-15 Hewlett-Packard Development Company, L.P. Prediction of financial performance for a given portfolio of marketing investments
US8655907B2 (en) * 2011-07-18 2014-02-18 Google Inc. Multi-channel conversion path position reporting
US8825539B2 (en) * 2011-08-26 2014-09-02 Morgan Stanley & Co. Llc Computer-based systems and methods for computing market-adjusted elasticities for accounts
US9208462B2 (en) * 2011-12-21 2015-12-08 Mu Sigma Business Solutions Pvt. Ltd. System and method for generating a marketing-mix solution
US20140019178A1 (en) * 2012-07-12 2014-01-16 Natalie Kortum Brand Health Measurement - Investment Optimization Model
US20140278622A1 (en) * 2013-03-15 2014-09-18 Marketshare Partners Llc Iterative process for large scale marketing spend optimization
US9785976B2 (en) * 2013-12-11 2017-10-10 Facebook, Inc. Simplified creation of advertisements for objects maintained by a social networking system
US20150186924A1 (en) 2013-12-31 2015-07-02 Anto Chittilappilly Media spend optimization using a cross-channel predictive model
CN104794944B (zh) * 2015-05-11 2017-04-05 临沂大学 一种网店销售实训系统及方法
US10679260B2 (en) * 2016-04-19 2020-06-09 Visual Iq, Inc. Cross-device message touchpoint attribution
US10068188B2 (en) 2016-06-29 2018-09-04 Visual Iq, Inc. Machine learning techniques that identify attribution of small signal stimulus in noisy response channels
US11195128B2 (en) 2016-08-02 2021-12-07 Baidu Usa Llc Systems and methods for estimating healthcare resource demand
CN106779796A (zh) * 2016-11-09 2017-05-31 无锡雅座在线科技发展有限公司 信息推送的方法及装置
US11308488B2 (en) * 2018-06-12 2022-04-19 The Vanguard Group, Inc. Device, method, and computer readable medium for large scale electronic processing
CN109472454B (zh) * 2018-10-12 2023-11-24 中国平安人寿保险股份有限公司 活动评估方法、装置、电子设备及存储介质
CN111353797B (zh) * 2018-12-20 2023-12-26 北京嘀嘀无限科技发展有限公司 资源分配方法、装置以及电子设备
WO2021237173A1 (en) * 2020-05-22 2021-11-25 Business Powered Com, Llc Computerized hub for interaction of service purchasers and service providers for real-time generation and adjustment of services
US11107112B1 (en) * 2020-08-25 2021-08-31 Bank Of America Corporation System for correlation based on resource usage
US20230115412A1 (en) * 2021-10-12 2023-04-13 The Boston Consulting Group, Inc. Marketing budget allocation in a data analytics system
CN114862463B (zh) * 2022-05-05 2025-07-15 北京明略昭辉科技有限公司 一种营销信息的投资分配方法和装置
JP7790779B2 (ja) * 2022-11-14 2025-12-23 Ｎｅｃソリューションイノベータ株式会社 マーケティング最適化装置、システム、方法およびプログラム
CN119064989B (zh) * 2024-11-05 2025-01-24 四川省地震应急服务中心 一种多源地震数据集成共享的方法

Family Cites Families (61)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US787353A (en) * 1904-06-24 1905-04-18 Herbert B Mounsey Loose-leaf binder.
US6988076B2 (en) * 1997-05-21 2006-01-17 Khimetrics, Inc. Strategic planning and optimization system
WO1999026168A2 (en) * 1997-11-19 1999-05-27 I2 Technologies, Inc. Computer-implemented product valuation tool
US6925442B1 (en) * 1999-01-29 2005-08-02 Elijahu Shapira Method and apparatus for evaluating vistors to a web server
US6567786B1 (en) * 1999-09-16 2003-05-20 International Business Machines Corporation System and method for increasing the effectiveness of customer contact strategies
EP1285383A1 (en) * 2000-05-19 2003-02-26 Manugistic Atlanta, Inc. Dynamic pricing system
US20020116237A1 (en) * 2000-05-26 2002-08-22 Marc-David Cohen Cross-selling optimizer
US20080097826A1 (en) * 2000-06-05 2008-04-24 Leach Andrew K Demand aggregation for future items contingent upon threshold demand
AU2001275387A1 (en) * 2000-06-09 2001-12-24 Manugistics Atlanta, Inc. Event revenue management system
US20030101087A1 (en) * 2000-10-30 2003-05-29 Manugistics Atlanta, Inc. Lease rent optimizer revenue management system
US7287000B2 (en) * 2000-11-15 2007-10-23 Jda Software Group, Inc. Configurable pricing optimization system
US7302410B1 (en) * 2000-12-22 2007-11-27 Demandtec, Inc. Econometric optimization engine
US7062447B1 (en) * 2000-12-20 2006-06-13 Demandtec, Inc. Imputed variable generator
GB2375630A (en) * 2001-02-07 2002-11-20 Unilever Plc Consumer interaction system
US7130811B1 (en) * 2001-05-05 2006-10-31 Demandtec, Inc. Apparatus for merchandise promotion optimization
US20030115099A1 (en) * 2001-11-01 2003-06-19 Burns Stanley S. Method of automated online media planning and buying
US8417564B2 (en) * 2001-11-13 2013-04-09 Revenue Management Solutions, Inc. Method for allocating advertising resources
US8108249B2 (en) * 2001-12-04 2012-01-31 Kimberly-Clark Worldwide, Inc. Business planner
US20030229536A1 (en) * 2002-03-14 2003-12-11 House Sandra Miller Media planning and buying system and method
US20030187767A1 (en) * 2002-03-29 2003-10-02 Robert Crites Optimal allocation of budget among marketing programs
EP1500020A2 (en) * 2002-04-30 2005-01-26 Veridiem Inc. Marketing optimization system
US20040230470A1 (en) * 2003-01-30 2004-11-18 Accenture Global Services Gmbh Marketing forecasting tool using econometric modeling
US8560364B2 (en) * 2003-02-14 2013-10-15 Hewlett-Packard Development Company, L.P. Identifying workforce deployment issues
US7379890B2 (en) * 2003-10-17 2008-05-27 Makor Issues And Rights Ltd. System and method for profit maximization in retail industry
US7685011B2 (en) * 2003-10-25 2010-03-23 Wilson Thomas W Method and system for optimizing resource allocation based on cohort times
US7644013B2 (en) * 2003-12-04 2010-01-05 American Express Travel Related Services Company, Inc. System and method for resource optimization
US20050131770A1 (en) * 2003-12-12 2005-06-16 Aseem Agrawal Method and system for aiding product configuration, positioning and/or pricing
US20050149381A1 (en) * 2003-12-12 2005-07-07 Delta Air Lines, Inc. Method and system for estimating price elasticity of product demand
US20050177411A1 (en) * 2003-12-19 2005-08-11 Wolfgang Schuhn System and method for managing demand influencing factors
US20050154639A1 (en) * 2004-01-09 2005-07-14 Zetmeir Karl D. Business method and model for integrating social networking into electronic auctions and ecommerce venues.
US7848946B2 (en) * 2004-01-12 2010-12-07 Jda Software Group, Inc. Sales history decomposition
US7580852B2 (en) * 2004-04-15 2009-08-25 Sap Ag System and method for modeling non-stationary time series using a non-parametric demand profile
US7949561B2 (en) * 2004-08-20 2011-05-24 Marketing Evolution Method for determining advertising effectiveness
US20060047562A1 (en) * 2004-08-31 2006-03-02 Kiefer Ralph K Method and apparatus for planning marketing scenarios
US20060074749A1 (en) * 2004-10-01 2006-04-06 Reachlocal, Inc. Method and apparatus for allocating a campaign budget among publishers for a marketing campaign
US20060085484A1 (en) * 2004-10-15 2006-04-20 Microsoft Corporation Database tuning advisor
US20060117303A1 (en) * 2004-11-24 2006-06-01 Gizinski Gerard H Method of simplifying & automating enhanced optimized decision making under uncertainty
AU2006227177A1 (en) * 2005-03-22 2006-09-28 Ticketmaster Apparatus and methods for providing queue messaging over a network
WO2006116570A2 (en) * 2005-04-25 2006-11-02 The Ticket Reserve, Inc. Methods and apparatus to predict demand for a product or service
WO2006122098A2 (en) * 2005-05-09 2006-11-16 Addington Don W System and method for buying and selling event tickets
JP5066736B2 (ja) * 2005-10-14 2012-11-07 加藤 雄一郎 コミュニケーション費用計算方法、この方法を用いた装置、システム、プログラムおよび記録媒体
US7873535B2 (en) * 2005-11-04 2011-01-18 Accenture Global Services Ltd. Method and system for modeling marketing data
WO2007053940A1 (en) * 2005-11-09 2007-05-18 Generation 5 Mathematical Technologies Inc. Automatic generation of sales and marketing information
US20070143186A1 (en) * 2005-12-19 2007-06-21 Jeff Apple Systems, apparatuses, methods, and computer program products for optimizing allocation of an advertising budget that maximizes sales and/or profits and enabling advertisers to buy media online
US8359226B2 (en) * 2006-01-20 2013-01-22 International Business Machines Corporation System and method for marketing mix optimization for brand equity management
US8082175B2 (en) * 2006-08-24 2011-12-20 Sap Ag System and method for optimization of a promotion plan
US20080109296A1 (en) * 2006-09-08 2008-05-08 Leach Andrew K Contingent rights exchange associated with a social network
US20080133313A1 (en) * 2006-12-04 2008-06-05 Arash Bateni Improved methods and systems for forecasting product demand using price elasticity
US20080178079A1 (en) * 2007-01-18 2008-07-24 International Business Machines Corporation Apparatus and method for a graphical user interface to facilitate tuning sql statements
US20080270363A1 (en) * 2007-01-26 2008-10-30 Herbert Dennis Hunt Cluster processing of a core information matrix
US20080256011A1 (en) * 2007-01-30 2008-10-16 Rice Daniel M Generalized reduced error logistic
AU2008228835A1 (en) * 2007-03-19 2008-09-25 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
US8903801B2 (en) * 2007-09-14 2014-12-02 Oracle International Corporation Fully automated SQL tuning
CN101971145A (zh) * 2007-11-29 2011-02-09 市场份额合伙人有限责任公司 为营销自动制定总预算以及自动制定销售资源在各花费类别的分配
US8126748B2 (en) * 2008-02-25 2012-02-28 Tixtrack, Inc. Sports and concert event ticket pricing and visualization system
US20100036700A1 (en) * 2008-08-06 2010-02-11 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
WO2010017502A1 (en) * 2008-08-08 2010-02-11 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
WO2010019897A1 (en) * 2008-08-15 2010-02-18 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
US20100042477A1 (en) * 2008-08-15 2010-02-18 David Cavander Automated decision support for pricing entertainment tickets
AU2009308819A1 (en) * 2008-10-31 2010-05-06 Marketshare Partners Llc Automated specification, estimation, discovery of causal drivers and market response elasticities or lift factors
US8458167B2 (en) * 2009-04-01 2013-06-04 International Business Machines Corporation Client-based index advisor

Also Published As

Publication number Publication date
EP2247988A4 (en) 2011-05-25
US20150294351A1 (en) 2015-10-15
WO2009105705A1 (en) 2009-08-27
MX2010009208A (es) 2010-11-12
CN102016734A (zh) 2011-04-13
CA2716166A1 (en) 2009-08-27
AU2009217349B2 (en) 2014-10-02
EP2247988A1 (en) 2010-11-10
KR20100126431A (ko) 2010-12-01
BRPI0907592A2 (pt) 2015-07-21
AU2009217349A1 (en) 2009-08-27
JP2011513817A (ja) 2011-04-28
US20090216597A1 (en) 2009-08-27

Similar Documents

Publication Publication Date Title
JP5530368B2 (ja) マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリにわたる配分
JP6034890B2 (ja) 仕様、推定、原因となるドライバの発見及びマーケット反応弾性又はリフト係数の自動化
JP5374513B2 (ja) マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリに渡る配分
US20100036722A1 (en) Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
JP5453119B2 (ja) マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリに渡る配分
US20110010211A1 (en) Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
US20100114696A1 (en) Method of programmed allocation of advertising opportunities for conformance with goals
US20150095166A1 (en) System, method and computer program for providing qualitative ad bidding
US20160225063A1 (en) System and method for using crowdsourced personalized recommendations
US20140058826A1 (en) Composite publisher audience profiles in comprehensive advertising campaign management and optimization
CN102576436A (zh) 用于将竞争估价模型用于实时广告报价的学习系统
US20100082392A1 (en) Multi-objective optimization for allocation of advertising resources
JP2016516239A (ja) コンシューマーエイリアスおよび識別子を用いるための方法およびシステム
WO2007047836A2 (en) System and method for sponsorship sourcing system
Mark et al. Uncovering customer profitability segments for business customers
Adanan et al. Organizational Capabilities, Competitiveness and Business Performance of Mara Digital in Malaysia

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20120220

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20120220

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20120222

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20130527

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20130612

A601 Written request for extension of time

Free format text: JAPANESE INTERMEDIATE CODE: A601

Effective date: 20130911

A602 Written permission of extension of time

Free format text: JAPANESE INTERMEDIATE CODE: A602

Effective date: 20130919

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20131210

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20140120

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20140225

TRDD Decision of grant or rejection written
A01 Written decision to grant a patent or to grant a registration (utility model)

Free format text: JAPANESE INTERMEDIATE CODE: A01

Effective date: 20140319

A61 First payment of annual fees (during grant procedure)

Free format text: JAPANESE INTERMEDIATE CODE: A61

Effective date: 20140418

R150 Certificate of patent or registration of utility model

Ref document number: 5530368

Country of ref document: JP

Free format text: JAPANESE INTERMEDIATE CODE: R150

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

R250 Receipt of annual fees

Free format text: JAPANESE INTERMEDIATE CODE: R250

LAPS Cancellation because of no payment of annual fees