JP2011513817A5 - - Google Patents

Download PDF

Info

Publication number
JP2011513817A5
JP2011513817A5 JP2010547815A JP2010547815A JP2011513817A5 JP 2011513817 A5 JP2011513817 A5 JP 2011513817A5 JP 2010547815 A JP2010547815 A JP 2010547815A JP 2010547815 A JP2010547815 A JP 2010547815A JP 2011513817 A5 JP2011513817 A5 JP 2011513817A5
Authority
JP
Japan
Prior art keywords
marketing
value
resources
offline
resource
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
JP2010547815A
Other languages
English (en)
Japanese (ja)
Other versions
JP2011513817A (ja
JP5530368B2 (ja
Filing date
Publication date
Application filed filed Critical
Priority claimed from PCT/US2009/034768 external-priority patent/WO2009105705A1/en
Publication of JP2011513817A publication Critical patent/JP2011513817A/ja
Publication of JP2011513817A5 publication Critical patent/JP2011513817A5/ja
Application granted granted Critical
Publication of JP5530368B2 publication Critical patent/JP5530368B2/ja
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

Links

JP2010547815A 2008-02-21 2009-02-20 マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリにわたる配分 Expired - Fee Related JP5530368B2 (ja)

Applications Claiming Priority (11)

Application Number Priority Date Filing Date Title
US3055008P 2008-02-21 2008-02-21
US61/030,550 2008-02-21
US8425508P 2008-07-28 2008-07-28
US8425208P 2008-07-28 2008-07-28
US61/084,252 2008-07-28
US61/084,255 2008-07-28
US8581908P 2008-08-01 2008-08-01
US61/085,819 2008-08-01
US61/085,820 2008-08-01
US8582008P 2008-08-07 2008-08-07
PCT/US2009/034768 WO2009105705A1 (en) 2008-02-21 2009-02-20 Automatically prescribing total budget for marketing and sales resources and allocation across spending categories

Publications (3)

Publication Number Publication Date
JP2011513817A JP2011513817A (ja) 2011-04-28
JP2011513817A5 true JP2011513817A5 (https=) 2012-04-19
JP5530368B2 JP5530368B2 (ja) 2014-06-25

Family

ID=40985943

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2010547815A Expired - Fee Related JP5530368B2 (ja) 2008-02-21 2009-02-20 マーケティングの総予算及び販売資源の自動指定、及び支出カテゴリにわたる配分

Country Status (10)

Country Link
US (2) US20090216597A1 (https=)
EP (1) EP2247988A4 (https=)
JP (1) JP5530368B2 (https=)
KR (1) KR20100126431A (https=)
CN (1) CN102016734A (https=)
AU (1) AU2009217349B2 (https=)
BR (1) BRPI0907592A2 (https=)
CA (1) CA2716166A1 (https=)
MX (1) MX2010009208A (https=)
WO (1) WO2009105705A1 (https=)

Families Citing this family (29)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU2008228835A1 (en) * 2007-03-19 2008-09-25 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
EP2227742A4 (en) * 2007-11-29 2012-01-11 Marketshare Partners Llc AUTOMATIC TOTAL BUDGET DETERMINATION FOR MARKETING AND SALE AND DISTRIBUTION RESOURCES IN CATEGORIES OF EXPENDITURE
US20130035975A1 (en) * 2011-08-05 2013-02-07 David Cavander Cross-media attribution model for allocation of marketing resources
AU2009281728A1 (en) * 2008-08-15 2010-02-18 Marketshare Partners Llc Automated decision support for pricing entertainment tickets
US8180693B2 (en) * 2008-10-31 2012-05-15 Hewlett-Packard Development Company, L.P. Prediction of financial performance for a given portfolio of marketing investments
US8180694B2 (en) * 2008-10-31 2012-05-15 Hewlett-Packard Development Company, L.P. System and method for incorporating qualitative inputs into econometric models
US8027897B2 (en) * 2008-10-31 2011-09-27 Hewlett-Packard Development Company, L.P. System and method for optimizing financial performance generated by marketing investments under budget constraints
KR20110082597A (ko) 2008-10-31 2011-07-19 마켓셰어 파트너스 엘엘씨 자동화된 명세, 추정, 원인 드라이버들의 디스커버리 및 마켓 응답 탄력성들 또는 리프트 인자
US8655907B2 (en) * 2011-07-18 2014-02-18 Google Inc. Multi-channel conversion path position reporting
US8825539B2 (en) * 2011-08-26 2014-09-02 Morgan Stanley & Co. Llc Computer-based systems and methods for computing market-adjusted elasticities for accounts
US9208462B2 (en) * 2011-12-21 2015-12-08 Mu Sigma Business Solutions Pvt. Ltd. System and method for generating a marketing-mix solution
US20140019178A1 (en) * 2012-07-12 2014-01-16 Natalie Kortum Brand Health Measurement - Investment Optimization Model
US20140278622A1 (en) * 2013-03-15 2014-09-18 Marketshare Partners Llc Iterative process for large scale marketing spend optimization
US9785976B2 (en) * 2013-12-11 2017-10-10 Facebook, Inc. Simplified creation of advertisements for objects maintained by a social networking system
US20150186924A1 (en) 2013-12-31 2015-07-02 Anto Chittilappilly Media spend optimization using a cross-channel predictive model
CN104794944B (zh) * 2015-05-11 2017-04-05 临沂大学 一种网店销售实训系统及方法
US10679260B2 (en) * 2016-04-19 2020-06-09 Visual Iq, Inc. Cross-device message touchpoint attribution
US10068188B2 (en) 2016-06-29 2018-09-04 Visual Iq, Inc. Machine learning techniques that identify attribution of small signal stimulus in noisy response channels
US11195128B2 (en) 2016-08-02 2021-12-07 Baidu Usa Llc Systems and methods for estimating healthcare resource demand
CN106779796A (zh) * 2016-11-09 2017-05-31 无锡雅座在线科技发展有限公司 信息推送的方法及装置
CA3103611A1 (en) * 2018-06-12 2019-12-19 The Vanguard Group, Inc. Device, method, and computer readable medium for large scale electronic processing
CN109472454B (zh) * 2018-10-12 2023-11-24 中国平安人寿保险股份有限公司 活动评估方法、装置、电子设备及存储介质
CN111353797B (zh) * 2018-12-20 2023-12-26 北京嘀嘀无限科技发展有限公司 资源分配方法、装置以及电子设备
US20220044277A1 (en) * 2020-05-22 2022-02-10 Business Powered.com, LLC Computerized hub for interaction of service purchasers and service providers for real-time generation and adjustment of services
US11107112B1 (en) * 2020-08-25 2021-08-31 Bank Of America Corporation System for correlation based on resource usage
US20230115412A1 (en) * 2021-10-12 2023-04-13 The Boston Consulting Group, Inc. Marketing budget allocation in a data analytics system
CN114862463B (zh) * 2022-05-05 2025-07-15 北京明略昭辉科技有限公司 一种营销信息的投资分配方法和装置
WO2024105994A1 (ja) * 2022-11-14 2024-05-23 Necソリューションイノベータ株式会社 マーケティング最適化装置、システム、方法およびプログラム
CN119064989B (zh) * 2024-11-05 2025-01-24 四川省地震应急服务中心 一种多源地震数据集成共享的方法

Family Cites Families (61)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US787353A (en) * 1904-06-24 1905-04-18 Herbert B Mounsey Loose-leaf binder.
US6988076B2 (en) * 1997-05-21 2006-01-17 Khimetrics, Inc. Strategic planning and optimization system
WO1999026168A2 (en) * 1997-11-19 1999-05-27 I2 Technologies, Inc. Computer-implemented product valuation tool
US6925442B1 (en) * 1999-01-29 2005-08-02 Elijahu Shapira Method and apparatus for evaluating vistors to a web server
US6567786B1 (en) * 1999-09-16 2003-05-20 International Business Machines Corporation System and method for increasing the effectiveness of customer contact strategies
AU2001261754A1 (en) * 2000-05-19 2001-12-03 Manugistic Atlanta, Inc. Dynamic pricing system
US20020116237A1 (en) * 2000-05-26 2002-08-22 Marc-David Cohen Cross-selling optimizer
US20080097826A1 (en) * 2000-06-05 2008-04-24 Leach Andrew K Demand aggregation for future items contingent upon threshold demand
AU2001275387A1 (en) * 2000-06-09 2001-12-24 Manugistics Atlanta, Inc. Event revenue management system
AU2002226881A1 (en) * 2000-10-30 2002-05-15 Archstone-Smith Operating Trust Lease rent optimizer revenue management system
US7287000B2 (en) * 2000-11-15 2007-10-23 Jda Software Group, Inc. Configurable pricing optimization system
US7062447B1 (en) * 2000-12-20 2006-06-13 Demandtec, Inc. Imputed variable generator
US7302410B1 (en) * 2000-12-22 2007-11-27 Demandtec, Inc. Econometric optimization engine
GB2375630A (en) * 2001-02-07 2002-11-20 Unilever Plc Consumer interaction system
US7130811B1 (en) * 2001-05-05 2006-10-31 Demandtec, Inc. Apparatus for merchandise promotion optimization
US20030115099A1 (en) * 2001-11-01 2003-06-19 Burns Stanley S. Method of automated online media planning and buying
US8417564B2 (en) * 2001-11-13 2013-04-09 Revenue Management Solutions, Inc. Method for allocating advertising resources
US8108249B2 (en) * 2001-12-04 2012-01-31 Kimberly-Clark Worldwide, Inc. Business planner
US20030229536A1 (en) * 2002-03-14 2003-12-11 House Sandra Miller Media planning and buying system and method
US20030187767A1 (en) * 2002-03-29 2003-10-02 Robert Crites Optimal allocation of budget among marketing programs
AU2003237135A1 (en) * 2002-04-30 2003-11-17 Veridiem Inc. Marketing optimization system
US20040230470A1 (en) * 2003-01-30 2004-11-18 Accenture Global Services Gmbh Marketing forecasting tool using econometric modeling
US8560364B2 (en) * 2003-02-14 2013-10-15 Hewlett-Packard Development Company, L.P. Identifying workforce deployment issues
US7379890B2 (en) * 2003-10-17 2008-05-27 Makor Issues And Rights Ltd. System and method for profit maximization in retail industry
US7685011B2 (en) * 2003-10-25 2010-03-23 Wilson Thomas W Method and system for optimizing resource allocation based on cohort times
US7644013B2 (en) * 2003-12-04 2010-01-05 American Express Travel Related Services Company, Inc. System and method for resource optimization
WO2005059685A2 (en) * 2003-12-12 2005-06-30 Delta Air Lines, Inc. Method and system for estimating price elasticity of product demand
US20050131770A1 (en) * 2003-12-12 2005-06-16 Aseem Agrawal Method and system for aiding product configuration, positioning and/or pricing
US20050177411A1 (en) * 2003-12-19 2005-08-11 Wolfgang Schuhn System and method for managing demand influencing factors
US20050154639A1 (en) * 2004-01-09 2005-07-14 Zetmeir Karl D. Business method and model for integrating social networking into electronic auctions and ecommerce venues.
US7848946B2 (en) * 2004-01-12 2010-12-07 Jda Software Group, Inc. Sales history decomposition
US7580852B2 (en) * 2004-04-15 2009-08-25 Sap Ag System and method for modeling non-stationary time series using a non-parametric demand profile
US7949561B2 (en) * 2004-08-20 2011-05-24 Marketing Evolution Method for determining advertising effectiveness
US20060047562A1 (en) * 2004-08-31 2006-03-02 Kiefer Ralph K Method and apparatus for planning marketing scenarios
US20060074749A1 (en) * 2004-10-01 2006-04-06 Reachlocal, Inc. Method and apparatus for allocating a campaign budget among publishers for a marketing campaign
US20060085484A1 (en) * 2004-10-15 2006-04-20 Microsoft Corporation Database tuning advisor
US20060117303A1 (en) * 2004-11-24 2006-06-01 Gizinski Gerard H Method of simplifying & automating enhanced optimized decision making under uncertainty
MX2007011675A (es) * 2005-03-22 2008-11-04 Ticketmaster Aparato y metodos para proporcionar mensajeria de cola de espera sobre una red.
US20060277130A1 (en) * 2005-04-25 2006-12-07 The Ticket Reserve, Inc. Methods and apparatus to predict demand for a product or service
JP2008544346A (ja) * 2005-05-09 2008-12-04 アディントン、ドン・ダブリュー イベントチケットの売買のためのシステムおよび方法
JP5066736B2 (ja) * 2005-10-14 2012-11-07 加藤 雄一郎 コミュニケーション費用計算方法、この方法を用いた装置、システム、プログラムおよび記録媒体
US7873535B2 (en) * 2005-11-04 2011-01-18 Accenture Global Services Ltd. Method and system for modeling marketing data
US20070112618A1 (en) * 2005-11-09 2007-05-17 Generation 5 Mathematical Technologies Inc. Systems and methods for automatic generation of information
US20070143186A1 (en) * 2005-12-19 2007-06-21 Jeff Apple Systems, apparatuses, methods, and computer program products for optimizing allocation of an advertising budget that maximizes sales and/or profits and enabling advertisers to buy media online
US8359226B2 (en) * 2006-01-20 2013-01-22 International Business Machines Corporation System and method for marketing mix optimization for brand equity management
US8082175B2 (en) * 2006-08-24 2011-12-20 Sap Ag System and method for optimization of a promotion plan
US20080109296A1 (en) * 2006-09-08 2008-05-08 Leach Andrew K Contingent rights exchange associated with a social network
US20080133313A1 (en) * 2006-12-04 2008-06-05 Arash Bateni Improved methods and systems for forecasting product demand using price elasticity
US20080178079A1 (en) * 2007-01-18 2008-07-24 International Business Machines Corporation Apparatus and method for a graphical user interface to facilitate tuning sql statements
US20080270363A1 (en) * 2007-01-26 2008-10-30 Herbert Dennis Hunt Cluster processing of a core information matrix
US20080256011A1 (en) * 2007-01-30 2008-10-16 Rice Daniel M Generalized reduced error logistic
AU2008228835A1 (en) * 2007-03-19 2008-09-25 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
US8903801B2 (en) * 2007-09-14 2014-12-02 Oracle International Corporation Fully automated SQL tuning
EP2227742A4 (en) * 2007-11-29 2012-01-11 Marketshare Partners Llc AUTOMATIC TOTAL BUDGET DETERMINATION FOR MARKETING AND SALE AND DISTRIBUTION RESOURCES IN CATEGORIES OF EXPENDITURE
US8126748B2 (en) * 2008-02-25 2012-02-28 Tixtrack, Inc. Sports and concert event ticket pricing and visualization system
US20100036700A1 (en) * 2008-08-06 2010-02-11 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
US20100036722A1 (en) * 2008-08-08 2010-02-11 David Cavander Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
WO2010019897A1 (en) * 2008-08-15 2010-02-18 Marketshare Partners Llc Automatically prescribing total budget for marketing and sales resources and allocation across spending categories
AU2009281728A1 (en) * 2008-08-15 2010-02-18 Marketshare Partners Llc Automated decision support for pricing entertainment tickets
KR20110082597A (ko) * 2008-10-31 2011-07-19 마켓셰어 파트너스 엘엘씨 자동화된 명세, 추정, 원인 드라이버들의 디스커버리 및 마켓 응답 탄력성들 또는 리프트 인자
US8458167B2 (en) * 2009-04-01 2013-06-04 International Business Machines Corporation Client-based index advisor

Similar Documents

Publication Publication Date Title
JP2011513817A5 (https=)
JP2014016819A5 (https=)
WO2010121017A3 (en) Methods and systems for evaluating historical metrics in selecting a physical host for execution of a virtual machine
Izadikhah et al. How to assess sustainability of suppliers in volume discount context? A new data envelopment analysis approach
EP2819010A3 (en) Performance-driven resource management in a distributed computer system
JP2014531649A5 (https=)
JP2015005308A5 (https=)
JP2012014715A5 (https=)
JP2015092392A5 (https=)
JP2016517576A5 (https=)
JP2015535994A5 (https=)
JP2012234422A5 (https=)
JP2012533120A5 (https=)
UA104088C2 (ru) Способ и устройство определения режима взаимодействия
RU2016150428A (ru) Заполнение записей контактов пользователя
JP2010526390A5 (https=)
GB201311877D0 (en) Determining an optimal computing environment for running an image
JP2014527644A5 (https=)
JP2015520452A5 (https=)
JP2015507268A5 (https=)
JP2014180130A5 (https=)
Quezada-Pina et al. Adaptive parallel job scheduling with resource admissible allocation on two-level hierarchical grids
JP2017097722A5 (https=)
EP2367131A3 (en) Image forming apparatus, method for managing print job, and computer-readable storage medium for computer program
JP2016506577A5 (https=)