JP5405918B2 - Amusement system - Google Patents

Description

  The present invention relates to a game hall system that associates player attribute information with game information.

  At the amusement hall, a member card associated with the player's attribute information is distributed to the player, and when the player plays, the member card is accepted, and the player's attribute information and the game information that the player has played A configuration in which marketing information is managed and used as a business index by associating with each other is disclosed (for example, see Patent Document 1).

Japanese Patent No. 2741488

  In this case, when distributing the membership card, the player submits a membership application form in which his / her attribute information is entered, and the attribute information entered in the membership application form is entered into the management device, so that the membership card and the attribute information are provided. Can be associated with each other. In the conventional system, the membership card is associated with the attribute information as described above, so it is necessary for the player to submit a membership application form or to accept the membership card. There are many players who feel annoyed. Therefore, there is a problem that only a very small number of players who come to the store can associate the player's attribute information with the game information.

  The present invention has been made in view of the above-described circumstances, and the purpose of the present invention is that even if there is a player who feels uneasy about submitting a membership application form or receiving a membership card among the players, It is an object of the present invention to provide a game hall system that can appropriately associate attribute information of a player with game information played by the player.

According to the first aspect of the present invention, there is provided an imaging unit that captures a vehicle image that can identify a vehicle number that can be used to identify the vehicle attached to a vehicle that enters and exits a parking lot of a game hall, and the imaging unit and a vehicle number identifying means for identifying the vehicle number by the vehicle image, the entry and exit determining means for determining whether the vehicle in which the vehicle number is identified and exit from the or parking lot has entered the parking lot by the vehicle ID specifying means, first While setting a holiday that can specify a weekday and a holiday for a player having one attribute and a branch time setting that indicates a branch time at which a game can be visited on that weekday, the entry / exit determination means As a setting value for the visit status of the vehicle to be judged, a weekday ratio setting indicating a weekday ratio threshold indicating a ratio of the number of visits on weekdays to the total number of visits for each player or the number of visits on holidays, The threshold of the weekday daytime ratio indicating the ratio of the number of visits on weekdays and the number of stores before the branch time on weekdays to the number of stores visited on weekdays and the number of stores visited after the branch time on weekdays. specified setting means for setting the weekday daytime ratio setting, when Ri is admission decision by the entering-exit determining means, while specifying the determination time as admission time, by setting the working day is the holiday showing The visit date determination that determines whether it belongs to a weekday or a holiday, and the branch time determination that determines whether the visit is the weekday noon visit by the visit date determination and the admission time and visit situation identifying means for identifying the visit state of the vehicle, the vehicle number in the managing the weekday daytime rate based on the weekday rate and the branch time determination based on the visit date determination And visit status management means for managing online status of the corresponding vehicle for each, the visit state management unit lower vehicle or the weekday daytime rate than the threshold value indicated above ratio weekdays to be managed by the weekday rate set by said Attribute information specifying means for specifying attribute information of the vehicle by specifying a vehicle lower than the threshold indicated by the weekday daytime ratio setting as a first attribute vehicle that is a vehicle corresponding to the player who becomes the first attribute ; a game information specifying means for specifying the game information by possible game signal specifying a game information outputted from the gaming machine side, a vehicle that has been identified as the first attribute vehicle and grouped by the attribute information specifying means, visit At least one of the ratio of the number of visits of the first attribute vehicle to the number of visits of all the vehicles or vehicles other than the first attribute vehicle and the number of visits of the first attribute vehicle By specifying the first attribute visit status, the visit attribute specifying means for specifying the attribute visit status indicating the visit status of the vehicle or the corresponding player in the group, and the attribute visit specified by the store attribute specifying means It is characterized by comprising game attribute management means for managing the situation and the game information specified by the game information specifying means in association with each other.

According to a second aspect of the present invention, there is provided an imaging unit that captures a vehicle image that can identify a vehicle number that can identify the vehicle attached to a vehicle that enters and exits a parking lot of a game hall, and the imaging unit captures the vehicle image. Vehicle number specifying means for specifying a vehicle number from the vehicle image, entry / exit determination means for determining whether the vehicle whose vehicle number is specified by the vehicle number specifying means has entered the parking lot or has left the parking lot, and While setting a holiday that can specify a weekday and a holiday for a player having one attribute and a branch time setting that indicates a branch time at which a game can be visited on that weekday, the entry / exit determination means As a setting value for the visit status of the vehicle to be judged, on the weekday against the number of visits on weekdays, which is the total number of visits on weekdays for each player or the number of visits after the branch time on weekdays. A setting means for setting a weekday daytime ratio setting indicating a threshold of a weekday daytime ratio indicating the ratio of the number of visits on weekdays that are the number of stores before the branch time, and when the entrance determination is performed by the entrance / exit determination means, While the determination time is specified as the entry time, the visit date is determined to determine whether the business day belongs to a weekday or a holiday specified by the holiday setting, and the visit date is determined based on the visit date determination and the entrance time. Vehicle branch status determination means for determining whether or not the vehicle is a visit to the store on weekdays and whether or not the vehicle visit status is specified, and the vehicle is managed by managing the weekday lunch ratio based on the branch time determination. The store visit status management means for managing the store visit status of the vehicle corresponding to each number, and the weekday daytime ratio managed by the store visit status management means is indicated by the weekday daytime ratio setting. The attribute information specifying means for specifying the attribute information of the vehicle by specifying a vehicle lower than the threshold value as the first attribute vehicle corresponding to the player having the first attribute, and output from the gaming machine side Game information specifying means for specifying game information by a game signal that can specify game information to be specified, and vehicles specified as the first attribute vehicle by the attribute information specifying means, and all the vehicles that have visited the store or the first attribute By identifying the first attribute visit situation that is at least one of the ratio of the number of visits of the first attribute vehicle to the number of visits of vehicles other than vehicles and the number of visits of the first attribute vehicle, the vehicle in the group or In the store visit attribute specifying means for specifying the attribute store visit status indicating the corresponding store visit status of the player, the attribute visit status specified by the store visit attribute specifying means and the game information specifying means It is characterized by comprising game attribute management means for managing the game information specified in association with each other.
According to a third aspect of the present invention, there is provided an imaging unit that captures a vehicle image that can identify a vehicle number that can identify the vehicle attached to a vehicle that enters and exits a parking lot of a game arcade, and an image that is captured by the imaging unit. Vehicle number specifying means for specifying a vehicle number from the vehicle image, entry / exit determination means for determining whether the vehicle whose vehicle number is specified by the vehicle number specifying means has entered the parking lot or has left the parking lot, and While setting a holiday setting that can identify weekdays and holidays for a player having one attribute, the number of visits or holidays for each player as a set value for the store visit status of the vehicle to be determined by the entrance / exit determination means Setting means for setting a weekday ratio setting indicating a weekday ratio threshold indicating the ratio of the number of visits on weekdays with respect to the number of visits to the store, and when the entry determination is made by the entry / exit determination means, A store visit status specifying means for specifying the store visit status of the vehicle subject to the determination by performing a store visit determination for determining whether it belongs to a weekday or a holiday specified by the holiday setting, and the store visit date determination The store visit status management means for managing the visit status of the vehicle corresponding to each vehicle number by managing the weekday rate based on the threshold, and the weekday rate managed by the store visit status management means is indicated by the weekday rate setting An attribute information specifying means for specifying attribute information of the vehicle by specifying a lower vehicle as a first attribute vehicle corresponding to the player having the first attribute, and a game output from the gaming machine side Game information specifying means for specifying game information by a game signal capable of specifying information, and vehicles specified as the first attribute vehicle by the attribute information specifying means are grouped The first attribute visit status that is at least one of the ratio of the number of visits of the first attribute vehicle to the number of visits of all vehicles that have visited the store or vehicles other than the first attribute vehicle and the number of visits of the first attribute vehicle. By specifying, an attribute visit status specifying means for specifying the visit status of the vehicle or the corresponding player's visit status in the group, the attribute visit status specified by the visit attribute specifying means, and the game information specifying means It is characterized by comprising game attribute management means for managing the identified game information in association with each other.

In the invention described in claim 4 , the store visit status specifying means specifies an exit determination time by the entrance / exit determination means as an exit time, and the store status management means is configured to determine the exit time from the entrance time for each vehicle number. By managing the average stay time that is the average visit time of the stay time corresponding to the parking time that is the period until the store time, the setting means manages the store visit status of the corresponding vehicle, and the setting means A residence time setting indicating a threshold value is set, and the attribute information specifying means is a vehicle corresponding to a player having a second attribute as a vehicle having an average residence time longer than the threshold value indicated by the residence time setting. The attribute information of the vehicle is specified by specifying the vehicle as a two-attribute vehicle, and the store visit attribute specifying means is configured to compare the number of visits of all vehicles that have visited the store or vehicles other than the second attribute vehicle. Characterized in place to identify the attributes visit situation by identifying a second attribute online status is at least one percentage visit number of second attribute vehicle and visit number of the second attribute vehicle.

In the invention described in claim 5 , the store visit status management means manages the store visit status of the corresponding vehicle by managing the number of store visits for a predetermined period for each vehicle number, and the setting means uses the set value as the set value. A store visit setting that indicates a threshold for the number of visits for a predetermined period is set, and the attribute information specifying unit sets a third attribute for vehicles having the number of visits for the predetermined period greater than the threshold indicated by the store visit setting. The attribute information of the vehicle is specified by specifying it as a third attribute vehicle that is a vehicle corresponding to the player, and the store visit attribute specifying means is based on the number of visits of all vehicles that have visited the store or vehicles other than the third attribute vehicle. It is characterized in that the attribute visit situation is specified by specifying the third attribute visit situation that is at least one of the ratio of the number of visits of the third attribute vehicle and the number of visits of the third attribute vehicle.

According to the sixth aspect of the present invention, a game signal that can specify a game time indicating a game time played by the player is received, and the total game time that is the total game time of all the game machines to be analyzed in the game hall is determined by the game signal. A game time specifying means for specifying the game time, and a store for calculating the number of visitors to the game hall by dividing the total game time specified by the game time specifying means by the average residence time for all the vehicles to be analyzed Number of persons calculating means, wherein the store visit attribute specifying means has at least one of the first attribute, the second attribute, and the third attribute as a target attribute, and the store visit attribute specification means It is characterized in that the number of visitors of the target attribute player is specified by multiplying the ratio of the number of stores of the target attribute vehicle which is a vehicle corresponding to the target attribute and the number of customers specified by the store visitor calculating means. .

In the invention described in claim 7 , the gaming time specifying means specifies the total gaming time in a predetermined analysis target period, the store visit status management means groups the target attribute vehicles, and the analysis target period The average residence time of the group and the store visit frequency obtained by dividing the total number of store visit vehicles in the group by the number of visits to the store are managed, and the store visit attribute specifying means is a player of the target attribute in the analysis target period While the number of visits to the store is specified, the ratio of the value obtained by multiplying the number of visits of the player of the target attribute to the total play time in the analysis target period, the average residence time of the group, and the visit frequency of the target attribute It is characterized in that it is specified as the player's operating contribution during the analysis target period.

  According to the invention described in claim 1, since the attribute information of the vehicle or the player is managed by the vehicle number, it is not necessary for the player to submit the membership application form or accept the membership card. The game information associated with the attribute information can be managed as marketing information. As a result, even if there is a player who feels uneasy about submitting a membership application form or accepting a membership card, the player's attribute information and the game information that the player has played are appropriate. Can be associated.

In addition , it is assumed that some players (company employees) are difficult to play at specific times such as working at the company, that is, they play during weekday noon for the player. However, it is difficult to identify a vehicle with a low visit frequency during weekday daytime hours as a player's vehicle that is difficult to play in a specific time zone. Since they are managed in association with each other, the player's contribution to the game information can be appropriately managed.

According to the invention described in claim 4 , some players are immersed in the game without worrying about the time, the game time is longer than other players, and the playground operation contribution is high. It is assumed that there is a player (mania), but the stay time corresponding to the parking time of the vehicle is assumed as the game time of the player corresponding to the vehicle, and the visit status of the player is associated with the game information Therefore, the player's contribution to the game information can be appropriately managed.

According to the invention described in claim 5 , it is assumed that some players (regular customers) visit the store more frequently than other players. Since the player is specified and the visit status of the player and the game information are associated with each other and managed, the contribution degree of the player to the game information can be appropriately managed.

According to the invention described in claim 6 , when a player gets on the vehicle and comes to the store, there is a case where a plurality of players come to the store instead of only one player coming to the store. In other words, the number of vehicles that have come to the store may not always match the number of players that have actually come to the store, but the average dwell time corresponding to the vehicle is regarded as the average game time of one player, and the total game time is The number of players who visit the game hall is divided by the average residence time for all the vehicles to be analyzed, so the number of players can be specified appropriately without counting the number of players who actually visited the store It is also possible to identify the number of players with the attribute from the proportion of the vehicle with the attribute that grasps the number of players, and to manage the marketing information appropriately.

According to the invention described in claim 7 , as one of the marketing information to be grasped by the game hall, the operation situation corresponding to the attribute of the player in all the operations, that is, the operation of the game hall by the player of which attribute However, since the value is managed as the contribution to the operation, consider the number of players who came to the store without counting the actual number of players. Can be grasped.

1 is an overall configuration diagram showing an embodiment of the present invention. Figure showing a vehicle image Diagram showing game information aggregation Figure showing setting information Figure showing visit history The figure which shows a vehicle number storage area Figure showing store visit status analysis form (Part 1) Figure showing store visit status analysis form (Part 2) Flow chart showing vehicle number identification process Flow chart showing the first customer segment allocation process Flow chart showing the second customer segment allocation process

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic diagram showing the overall configuration. A lending device 2 is installed in the game hall corresponding to a pachinko gaming machine (hereinafter referred to as a gaming machine) 1, and two gaming machines 1 and two lending devices 2 are connected to a relay device 3. Yes. The relay device 3 is connected via a LAN 4 to a management device 5 installed in a management room, for example. The management device 5 receives the game signal output from the gaming machine 1 side (the gaming machine 1 and the lending device 2) via the relay device 3. Although omitted in FIG. 1, several hundred gaming machines 1 are managed by the management device 5.

  The gaming machine 1 has a well-known configuration as a so-called digipachi, and is guided from the upper ball receiving tray 6 by an upper ball receiving tray 6 that receives the game balls that have been paid out, a ball overflowing from the upper ball receiving tray 6 or a lever operation (not shown). A lower ball receiving tray 7 for receiving balls, a handle 8 for firing the balls of the upper ball receiving tray 6 on the board surface, and the like are provided. In addition, on the board surface of the gaming machine 1, display is made according to the winnings to the ordinary (ordinary symbol) winning port 9, the first starting port 10, the second starting port 11, the first starting port 10 or the second starting port 11. There are provided a liquid crystal display unit 12 whose symbols change, a big winning opening 13 which is opened when a big hit occurs when the symbol displayed on the liquid crystal display unit 12 is a big hit symbol, and the like.

  The lending device 2 has a money insertion slot 14 for a player to insert money, a display function for displaying game information, various information such as a balance and a winning ball, and a touch panel having an input receiving function for receiving an operation input from the player. Liquid crystal display unit 15, a card insertion slot 16 for a player to insert a membership card, a discharge button 17 operated by a player to eject the membership card inserted in the card insertion slot 16, etc. ing.

  In addition, a ball outlet 18 is provided at a position slightly above the upper ball tray 6 of the gaming machine 1, and a discharge nozzle 19 is provided so as to cover the ball outlet 18. The played game balls are supplied to the upper ball tray 6 via the dispensing nozzle 19. A storage unit (stocker) capable of storing a predetermined number of cards (for example, 5 cards) is provided in the back of the card insertion slot 16.

The gaming signal shown below is output from the gaming machine 1 side.
“Out signal”: a signal that can specify the number of used media (out) output from an out BOX for collecting used balls. Since one pulse is output for 10 recovered (used and driven) balls, “the number of out signals × 10” is specified as out. A signal output from the gaming machine 1 may be used.
“Safe signal”: a signal that can specify the number of payout media (safe) output from the gaming machine 1. Since 1 pulse is output for 10 payout balls, “safe signal number × 10” is specified as safe. The supply signal output from the supply device may be a safe signal.
“Start signal”: a signal that can specify the number of symbol fluctuations (number of acting items, start) output from the gaming machine 1. Since one pulse is output per symbol variation (actual operation, start processing) in the liquid crystal display unit 11 (combined item) that fluctuates (operates) due to winning in the first starting port 10 or the second starting port 11, “Start signal number × 1” is specified as a start. In addition, it is good also considering the start winning signal output according to the winning to the 1st starting port 10 or the 2nd starting port 11 as a start signal.

“Big jackpot signal”: a signal that can be output from the gaming machine 1 and that can identify the jackpot. Since the status signal is level-output during the jackpot, receiving the jackpot signal is identified as being jackpot.
“Special state signal”: a signal that can specify a special state output from the gaming machine 1. Since it is a state signal (probability change signal) that is output in a special state, which is a state where it is easier to generate a big hit such as during probability change that increases the probability of jackpots than the normal state, it is specified that the special state signal is being received as being in the special state To do. It is also possible to use a status signal (time reduction signal) that is level-output during a time when the winning rate to the first start port 10 or the second start port 11 is improved.
“Sales signal”: a signal that can specify sales information (number of sales balls, sales amount) output from the lending device 2. Since one pulse is output for every 25 balls lent to the player, the number of sales signals × 25 is specified as the number of sales balls, and the number of sales balls × the lending unit price is specified as the sales amount.

  The management device 5 includes a control unit (CPU number specifying means, entrance / exit determination means, store visit specifying means, store visit management means, setting means, attribute information specifying means, game information specifying means, store visit attributes as defined in the present invention. Identification means, gaming attribute management means, gaming time identification means, store visitor count calculation means), storage unit comprising HDD, RAM, ROM, etc., transmission / reception unit comprising I / F, output unit comprising monitor, printer, etc., keyboard, An operation unit including a mouse or the like is provided, and game information is specified based on receiving a game signal output from the gaming machine 1 side.

  The game hall is provided with a parking lot for parking the vehicle when the player visits the game hall using the vehicle. Players who use the vehicle enter the amusement park after parking the vehicle in the parking lot when coming to the store, and board the vehicle parked in the parking lot after leaving the amusement park when leaving the store. Get out of the parking lot. A camera 20 (imaging means in the present invention) is installed at the entrance of the vehicle in the parking lot, and the camera 20 is connected to the management device 5 via the LAN 4.

  The camera 20 is attached to the vehicle body as shown in FIG. 2 when a vehicle entering and exiting the parking lot of the amusement hall is detected by, for example, issuing or receiving a parking ticket and opening the gate. The vehicle image which can identify the vehicle number (registration number) of the vehicle which goes in and out with respect to a parking lot is imaged by imaging the number plate which is, and the acquired vehicle image is transmitted to the management apparatus 5.

  When receiving the vehicle image transmitted from the camera 20, the management device 5 analyzes the received vehicle image based on a predetermined image analysis program to identify the vehicle number. The camera 20 may be in any installation form as long as it can acquire a vehicle image that can specify the vehicle number of a vehicle entering and leaving the parking lot. That is, as shown in FIG. 1 of this embodiment, if only one camera 20 is installed in which the imaging direction is fixed in the direction from the inside to the outside of the parking lot, the vehicle is placed in the parking lot. When entering, as shown in FIG. 2 (a), when a vehicle image that can identify the vehicle number is acquired by imaging a license plate attached to the front side of the vehicle body, and the vehicle leaves the parking lot As shown in FIG. 2B, a vehicle image in which the vehicle number can be specified is acquired by imaging a license plate attached to the rear side of the vehicle body.

The management device 5 plays game information (out, safe, sales, etc.) totaled for each gaming machine 1 as one of the functions for specifying gaming information based on the gaming signal output from the gaming machine 1 side. The game information in the entire game hall for each business day is managed in association with the weekday or weekend classification and operation input information such as presence / absence of replacement, and the game information summary shown in FIG. 3 is stored and held. . The game information aggregation includes items of “type”, “number of replacements”, “number of gaming machines”, “out”, “sales amount” and “gross profit”, and the meaning of each item is as follows: is there.
“Type”: Sets weekdays or weekends. “Weekday” assumes a so-called weekday, which is a day when a player assigned to a company employee works at the office, and “Saturday and Sunday” assumes a holiday of the player.
“Number of replacements”: When a new machine is replaced, the number of the replaced gaming machines is input (separately set, etc.) and specified. If no replacement has been performed, “-” is given.

“Number of gaming machines”: Enter and specify the number of gaming machines in the entire amusement hall.
“Out”: specified based on an out signal output from the out BOX.
“Sales amount”: specified based on the sales signal output from the lending device 2.
“Gross margin”: Calculated by the well-known calculation formula of “sales amount−the number of premiums × exchange unit price”. The number of prize balls may be a value calculated by the formula “number of sales balls + safe-out” or may be the number of balls counted.

  The game information aggregation described in FIG. 3 shows only the game information necessary for creating the store visit status analysis forms shown in FIGS. 7 and 8 to be described later. Other well-known game information not related to is also subject to aggregation.

The management device 5 stores and holds the setting information shown in FIG. The setting information includes: “Close time”, “Analysis days for visits”, “Analysis days for customers”, “First visit detection days”, “In-store travel time”, “Branch time”, “Branch visits”, “Weekdays” This includes items such as “Percentage”, “Weekday Day Ratio”, “Branching Time”, “Number of Store Visits”, and “Residence Time”, and the meaning of each item is as follows.
“Closed time”: This is the final time to be specified for the parking time. After the set time, the parking time is not specified.
“Analysis Days for Number of Visits”: This is the period for the number of visits to be analyzed. The number of visits is counted starting from a date that is a set number of days after the time of distribution.
“Analysis days for customer segment”: This is the period for the customer segment to be analyzed. The store visit status is tabulated starting from the date that is a set number of days after the allocation, and the customer base is allocated according to the tabulation result.

“First visit detection days”: This is the interval between visits handled as new visits. If the visit interval exceeds the set number of days, it will be the first visit.
“In-store travel time”: a time that is assumed from when the player gets off the vehicle to start playing and when the player ends the game and enters the vehicle. The residence time is the time obtained by subtracting the set value from the parking time, which is the time from the vehicle entry time to the vehicle exit time.
“Branch time”: the day and night sorting time. Depending on whether the visit time (entry time) is before the set time, it is assigned whether it is a day visit or a night visit. Used for customer demographic and tabulation. The time is set assuming the time when the employee leaves the office on weekdays and the time when the housewife starts preparing dinner.
“Number of branch visits”: This is the minimum number of visits to distribute customer segments. Incidentally, customer segments whose number of visits during the analysis period for customer segments is less than or equal to the set value are assigned to “others”.

“Weekday rate”: A setting value for “number of visits to weekdays / total number of visits” when allocating customers. If it exceeds the upper limit, it will be “weekday main customer”, if it is less than the lower limit, it will be “Saturdays, Sundays, and holidays main customer”.
“Weekday lunch ratio”: This is a set value for “weekday lunch visit number / weekday visit count” at the time of customer distribution for “weekday main customer” and “day-of-week unrestricted customer”. If it exceeds the upper limit, it will be “weekday day main customer”, if it is less than the lower limit, it will be “weekday night main customer”, and if it is below the upper limit and above the lower limit, it will be “weekday time unquestioned customer”.
“Branching time”: This is a set value for average weekday daytime parking when customers are allocated. If the average residence time in the customer segment analysis period is less than the set value, “stay time = short”, and if the average stay time is longer than the set value, “stay time = long”.
“Number of visits”: This is a distribution standard for the number of visits, and is divided into four levels.
“Residence time division”: This is a standard for distributing residence time, and is divided into four stages.

Further, the management device 5 stores and holds the store visit history for each vehicle shown in FIG. 5 and the vehicle number storage area shown in FIG. The vehicle number storage area is information obtained by collecting the latest information of the store visit history for each vehicle. The store visit history includes items of “receipt classification” and “customer segment analysis”, the vehicle number storage area includes items of “new store visit date” and “customer segment analysis”, and “customer segment analysis” includes “weekday noon”, “ “Weekday night”, “Saturday and Sunday”, “Weekday total”, “Number of visits”, “Weekday rate”, “Weekday day rate”, “Weekday day parking”, “Day of week”, “Time category”, “First allocation” ”And“ second distribution ”items, and the meaning of each item is as follows.
“Receiving category”: “Noon” if the warehousing time is before the branch time of the setting information described in FIG. 4, and “night” if the warehousing time is after the branching time.
“Weekday noon”: The number of store visits on weekdays prior to the branch time.
“Weekday night”: The number of store visits on weekdays after the branching time.
“Saturday and Sunday”: The number of visits on Saturdays and Sundays.
“Weekdays”: Total number of visits on weekdays, calculated using the formula “weekday noon + weekday night”.
“Number of visits”: The total number of visits, calculated using the formula “weekday noon + weekday night + Saturday and Sunday”. In addition, since the calculation date is different between the store visit analysis and the customer segment analysis, the store visit number in the store visit analysis may be different from the store visit in the customer segment analysis.

“Weekday rate”: The ratio of the number of visits to weekdays to the number of visits to the store. Calculate using the formula “Weekday total ÷ Number of customers visiting”.
“Weekday daytime ratio”: The ratio of the number of weekday daytime visits to the number of weekday daytime visits. Calculate using the formula “weekday noon / weekday total”.
“Weekday lunch parking”: Average parking time per weekday lunch visit obtained by dividing the integrated value (total parking time) of weekday noon by the value of weekday noon.
“Day of week division”: A division that is distributed according to the weekday ratio of the setting information described in FIG. When it exceeds the upper limit, it is “weekday main”, when it is less than the lower limit, it is “Saturday and Sunday main”, and the others are “unquestioned”.
“Time division”: A division assigned according to the weekday daytime ratio of the setting information described in FIG. When it exceeds the upper limit, it is “day main”, when it is less than the lower limit, it is “night main”, and the others are “unquestioned”.
“First allocation”: a category that is allocated by a first customer segment allocation process to be described later.
“Second distribution”: a classification assigned by a second customer layer distribution process described later.
“New visit date”: The first visit date. This is the day corresponding to the earliest record of the store visit history described in FIG.

  As described above, when the management device 5 performs image analysis on the vehicle image and identifies the vehicle number, the storage device determines whether the vehicle is in or out, and is described with reference to FIG. Update visit history. That is, the management device 5 determines that the vehicle has been received if the storage time of the specified vehicle number is not specified in the store visit history, creates a new record, and stores the date, type, storage time, and storage category. Further, the store visit history is updated by storing the store visit analysis. The number of visits analysis is the number of visits specified as the number of visits, starting from the day of the analysis date for the number of visits to the setting information described in FIG. 4 from that day (the example is “30 days” in FIG. 4). The number of visits is specified based on which of the number of visits the store belongs to.

  On the other hand, if the entry time of the specified vehicle number is specified in the store visit history, the management device 5 determines that the vehicle has exited, stores the exit time and parking time, and further stores the customer demographic analysis. Update visit history. The customer demographic analysis specifies the weekday ratio etc. starting from the day of the analysis date for the customer demographic of the setting information explained in FIG. 4 from the current day (“90 days” is illustrated in FIG. 4). After the identification, the first customer layer distribution process and the second customer layer distribution process are performed. The first distribution distributed by the first customer layer distribution process shows an assumed person image of the player, and the second distribution distributed by the second customer layer distribution process is a time zone in which the player mainly plays a game. These are all player attribute information. The management device 5 distributes the player's attribute information in this way, and creates a store visit status analysis form shown in FIG. 7 at, for example, monthly update. The records in the store visit history are before the date when the previous visit date (latest record) dates back from the current date by the number of first visit detection days of the setting information described in FIG. 4 (“180 days” is illustrated in FIG. 4). If it becomes, delete it. It should be noted that it may be deleted depending on the number of days of customer analysis, or of course, it may not be deleted.

  7 and 8 show an example of the store visit situation analysis form. The store visit status analysis form shown in FIG. 7 and the store visit status analysis form shown in FIG. 8 are continuous forms, that is, forms that can be displayed on the same screen or printed out on the same sheet. . Note that when displaying on the same screen or printing out on the same paper, the uppermost item and period classification shown in FIG. 8 are omitted.

  In the store visit status analysis form, “weekday average” is the daily average data for each period for business days of type “weekdays”, and “Saturday and Sunday average” is for each business day of type “Saturday and Sunday”. It is the daily average data of the period, and “period average” is the daily average data of each period for all business days. The “total period” is the total period of the entire game hall in the corresponding period (sales only is the total period value per player). In addition, the “corresponding period” including the following also indicates all periods of the “selected month”, and “each period” indicates a period in which “weekdays” among the corresponding periods is a target day if “weekday average”. In addition, the corresponding period is selected on a monthly basis and is set to the first day (1st) to the last day (31st etc.) of the month. Also, these pieces of information are stored in units of months, and if a comparison month is designated, comparison data with the comparison month is displayed.

FIG. 7 shows "operation time", "stay time", "number of customers", "frequency of visits", "actual customer sales (gross profit)", "unit sales (gross profit)", "actual customer profit", “Gross margin”, “Number of replacements”, “Total new units”, “New customers”, “Number of regular customers”, “New sticking rate”, “Regular lost rate”, “Regular contribution rate”, “Number of customers visiting in the daytime” , “Night visitor number”, “daytime residence time” and “nighttime residence time”, and the meaning of each item is as follows.
“Operating time”: The average operating time of the gaming machine 1. Calculate with the formula of “Total Out ÷ Setting Out ÷ Number of Gaming Machines ÷ Days”.
“Residence time”: the average residence time of the player. It is calculated by the formula of “total parking time / total number of warehousing−in-store travel time”.
“Number of visitors”: Average number of visitors. Calculate using the following formula: Total Out / Set Out / Days / Residence Time. However, the period total is “total number of visitors” calculated by the formula of “average number of visitors to the store × total number of receipts ÷ total number of receipts × days”.
“Visit frequency”: The average number of visitors to the store during the relevant period. Calculate using the formula “Total number of goods received ÷ Total number of goods received”.

“Real customer sales”: The average sales amount of a player. Calculate with the formula of “total sales / days / number of visitors”. However, the period total is “total sales per player” calculated by the formula of “total sales ÷ number of days ÷ number of visitors × visit frequency”.
“Unit sales”: Average sales amount of the gaming machine 1. Calculated using the formula “total sales / number of gaming machines / days”.
“Real customer gross profit”: The average gross profit of the player. Calculated using the formula “total gross profit / number of days / number of visitors”. However, the period total is “total gross profit per player” calculated by the formula of “total gross profit amount / number of days / number of visitors × visit frequency”.
“Taipei gross profit”: the average gross profit amount of the gaming machine 1. Calculated using the formula “total gross profit / number of gaming machines / days”.
“Number of replacements”: The number of replacement days of the gaming machine 1 in the corresponding period, that is, the number of days in which a numerical value is input as the number of replacements in FIG.
“Total new units”: Number of gaming machines 1 replaced during the corresponding period.

“Number of new customers”: Average number of new players. Calculate using the formula: “Number of customers visiting the store x Number of new warehousing / Total number of warehousing”. However, the period total is the total number of new players calculated by the formula of “total number of customers visiting store x number of new stores / total number of stores”.
“Number of regular customers”: Average number of regular players. Calculated using the formula: “Number of customers visiting the store x Total number of regular receipts ÷ Total number of receipts”. However, the period total is the sum of the number of regular players calculated by the formula of “total number of visitors × regular total number of warehousing / total number of warehousing”.
“New sticking rate”: The ratio of the players who visited the store twice or more among the new players who visited the store during the corresponding period. It is calculated by the formula of “number of new warehousing for two or more visits / number of new warehousing”.
“Regular Lost Rate”: The ratio of regular players who have not visited the store during the corresponding period among regular players in the previous period (previous month) of the corresponding period. Calculated using the formula “total number of regular warehousing in the previous month (non-visited for the current month) ÷ number of regular warehousing in the previous month”
“Regular operation contribution”: The ratio of the operation by the regular player in the total operation. It is calculated by the following formula: “regular visitor number × regular residence time × regular visit frequency ÷ total out × setting out”.

“Lunch visitor number”: The average number of players per day who visited the store before the branch time. Calculated using the formula: “Number of customers visiting the store x Number of goods received in the daytime ÷ Number of goods received in the daytime”.
“Number of customers visiting at night”: The average number of players who visited the store after the branch time. Calculated using the following formula: “Number of customers visiting the store × Total number of stores received ÷ Total number of stores received”.
“Lunch residence time”: Average residence time per player who visited the store before the branch time. It is calculated by the formula of “total daytime parking time ÷ total number of arrivals in the day−in-store travel time”.
“Night dwell time”: Average dwell time per player who visited the store after the branch time. It is calculated by the formula of “total parking time at night / total number of warehousing at night−in-store travel time”.

  In these items, the difference from the comparison month to be compared is output at the same time, and if the value of the selected month is greater than the value of the comparative month, “+” is added and output. If the value is smaller than the comparison month, “-” is added and output. In the case of a configuration that can output by color display, if the value of the selected month is greater than the value of the comparative month, the numerical value is output in blue, for example, and the value of the selected month is less than the value of the comparative month. For example, the numerical value may be output in red, for example, and the increase / decrease (plus / minus) may be output in an identifiable manner.

Further, the meanings of the words used to calculate each item in the store visit situation analysis form are as follows.
“Total Out (Sales, Gross Margin)”: Refers to the game information tabulation date and type described in FIG. 3 and is the total value of game information such as out on the target business day of each period.
“Setting out”: a setting value of out (100) that is assumed to be used for a predetermined time (1 minute). Enter the set value separately.
“Total parking time”: Refers to the date and type of the store visit history described in FIG. 5 and is the total parking time on the target business day of each period.
“Total number of warehousing”: The total number of warehousing in each period (“total” means counting a plurality of warehousing of the same vehicle).
“Total number of warehousing”: The number of vehicles arriving in each period (“total” means that the warehousing of the same vehicle is counted only once).
“Number of new warehousing”: The date of the earliest record of the store visit history explained in FIG. 5 is the number of vehicles belonging to each period, and the number of vehicles arriving at least twice in the corresponding period is “the number of new warehousing at least two visits to the store” Is.
“Regular total number of warehousing”: Vehicles whose “visit number classification” is “1” on any business day of the corresponding period in the store visit history described in FIG. The number of vehicles received.

“Number of regular customers”: Calculated according to the formula: “Number of customers visiting × Regular number of warehousing ÷ Total number of warehousing”. The “regular total warehousing number” is the total number of regular vehicle warehousing during the corresponding period.
“Regular residence time”: Calculated by the formula of “regular total parking time ÷ regular total warehousing number−in-store travel time”. The “regular total parking time” is the total parking time of regular vehicles during the corresponding period.
“Regular visit frequency”: Calculated by the formula of “regular total warehousing number ÷ regular total warehousing number”.
“Total number of regular warehousing in the previous month”: The number of vehicles that did not enter the corresponding period among the number of vehicles that were received as regular vehicles in the previous month (March, since the corresponding period is April in this embodiment).
“Total number of goods received in the daytime”: The number of goods received in the “daytime” of the “goods classification” in each period.
“Total number of warehousing at night”: The total number of warehousing at “night” as the “receipt classification” for each period.
“Total daytime parking time” is the total parking time when the “entry classification” of each period is “daytime”.
“Night total parking time” is the total parking time of “Night” in “Receiving category” of each period.

  In addition, in the corresponding period, when the setting information described in FIG. 4 reaches “Category 1” of the number of visits to the store, the vehicle is identified as a regular vehicle, and all the records are extracted as regulars. Instead, regular vehicles may be specified with each period as the target period, and when the total number of warehousing and residence time is extracted, the number of visits for each record is referred to, and the number of visits is “Category 1” Only records may be extracted. Of course, when all the records in the target period are “Category 1”, the regular vehicle is specified, or the regular vehicle is specified as “Regular vehicle”, while other records are classified into “Category 1” in the target period. May be classified among regular vehicles as “new regular vehicles” or the like.

  FIG. 8 is a graph showing “customer trend details” in a graph. “Breakdown by customer segment” corresponding to “First distribution” in FIG. 5 and “Category” corresponding to “Analysis of number of visitors”. Break down the number of visitors to the store and the breakdown by stay time corresponding to the average stay time by subtracting the travel time in the store from the average parking time for the target period. The number of customers visiting the store is represented by a bar graph, and the average residence time or store visit frequency is represented by a line graph. Note that the player classification, residence time, store visit frequency, etc. are specified in the same manner by replacing the above-mentioned regular customers with, for example, “company employee”. In addition, the players may be classified according to the “second distribution” in FIG.

Next, the operation of the above configuration will be described with reference to FIGS. 9 to 11 show the vehicle number specifying process, the first customer layer distribution process, and the second customer layer distribution process performed by the management apparatus 5 in relation to the present invention. The management device 5 periodically shifts the vehicle number specifying process when the main process (not shown) is being executed, and shifts to the first customer layer distribution process and the second customer layer distribution process in the process of executing the vehicle number specifying process. To do. Hereinafter, these processes will be sequentially described.

(1) Vehicle Number Identification Process When the vehicle number identification process is started, the management device 5 determines whether a vehicle image is received from the camera 20 (A1). If the management device 5 determines that a vehicle image has not been received from the camera 20 (A1: NO), the management device 5 ends the vehicle number identification process and returns to the main process.

  On the other hand, when the management device 5 determines that a vehicle image has been received from the camera 20 (A1: YES), the vehicle number is identified by analyzing the received vehicle image based on a predetermined image analysis program (A2). ) Based on the store visit history described with reference to FIG. 5, it is determined whether the store is a store entry or a store exit (A3).

  When the management device 5 determines that the storage time of the specified vehicle number is not specified in the store visit history and determines that the vehicle has been stored, it creates a new record (A4), and sets the date, type, storage time, and storage category. (A5), and further, store number analysis is specified and stored according to the above-described procedure, the vehicle number specifying process is terminated, and the process returns to the main process.

  On the other hand, if the management device 5 determines that the entry time of the specified vehicle number is not specified in the store visit history and determines that the vehicle has exited, the management device 5 stores the exit time and the parking time (A7). Therefore, items (weekday ratio, etc.) other than the first distribution and the second distribution in the customer demographic analysis are specified and stored (A8). Next, the management device 5 performs a first customer layer distribution process (A9) described later, further performs a second customer layer distribution process (A10) described later, and performs the first customer layer distribution process to identify the first distribution specified. The second distribution specified by performing the minute and second customer layer distribution processing is stored (A11). And the management apparatus 5 updates the vehicle number storage area | region of the applicable vehicle number, complete | finishes a vehicle number specific process, and returns to a main process.

(2) First customer segment allocation process When the management apparatus 5 shifts from the vehicle number identification process to the first customer segment allocation process (A9), does the number of store visits exceed the branch number of the setting information explained in FIG. (B1), if it is determined that the number of visits exceeds the number of branch visits (B1: YES), it is determined whether the weekday rate is less than the lower limit (B2), and the weekday rate is less than the lower limit (B2: YES), the first customer segment is assigned to “company employee” (B3), the first customer segment allocation process is terminated, and the process returns to the vehicle number identification process.

  If the management device 5 determines that the weekday rate is not less than the lower limit (B2: NO), the management device 5 determines whether the weekday day rate is less than the lower limit (B4), and determines that the weekday day rate is less than the lower limit. Then (B4: YES), also in this case, the first customer segment is assigned to “company employee” (B3), the first customer segment allocation process is terminated, and the process returns to the vehicle number identification process. When the management device 5 determines that the weekday daytime ratio is not less than the lower limit (B4: NO), the management device 5 determines whether or not the residence time exceeds the branch time of the setting information described with reference to FIG. 4 (B5). If it is determined that the time exceeds the branch time (B5: YES), the first customer segment is allocated to “mania” (B6), the first customer segment allocation process is terminated, and the vehicle number specifying process is returned.

  If the management device 5 determines that the residence time does not exceed the branch time (B5: NO), the management device 5 determines whether the weekday rate exceeds the upper limit (B7), and the weekday rate exceeds the upper limit. (B7: YES), the first customer segment is assigned to “Housewife” (B8), the first customer segment allocation process is terminated, and the process returns to the vehicle number identification process. If the management device 5 determines that the weekday ratio does not exceed the upper limit (B7: NO), the management device 5 determines whether the weekday daytime ratio exceeds the upper limit (B9), and the weekday daytime ratio exceeds the upper limit. If it is determined (B9: YES), the first customer segment is assigned to “elderly” (B10), the first customer segment allocation process is terminated, and the process returns to the vehicle number identification process. If the management device 5 determines that the weekday daytime ratio does not exceed the upper limit (B9: NO), the management device 5 distributes to “others” as the first customer segment (B11), and ends the first customer segment allocation process. Return to the vehicle number identification process. If the management device 5 determines that the number of store visits does not exceed the number of branch visits (B1: NO), in this case as well, the distribution to the “others” category (B11) is performed as the first customer segment classification process. To return to the vehicle number identification process.

  That is, the management device 5 determines the weekday ratio, the weekday daytime ratio, and the residence time for a player whose number of visits exceeds the number of branch visits. Assigned to any of “members”, “mania”, “housewives”, “elderly” and “others”.

(3) Second customer segment allocation process When the management apparatus 5 shifts from the vehicle number identification process to the second customer segment allocation process (A10), it determines whether the number of store visits exceeds the branch store count (C1). If it is determined that the number of store visits exceeds the branch store count (C1: YES), it is determined whether the weekday rate is less than the lower limit (C2), and if the weekday rate is determined to be less than the lower limit (C2: YES), the second customer segment is assigned to “Saturday and Sunday” (C3), the second customer segment allocation process is terminated, and the process returns to the vehicle number identification process.

  If the management device 5 determines that the weekday rate is not less than the lower limit (C2: NO), the management device 5 determines whether the weekday rate exceeds the upper limit (C4) and determines that the weekday rate exceeds the upper limit. (C4: YES), it is determined whether the weekday daytime ratio exceeds the upper limit (C5), and if it is determined that the weekday daytime ratio exceeds the upper limit (C5: YES), the second weekly segment is classified as “weekday “Noon” (C6), on the other hand, if it is determined that the weekday daytime ratio does not exceed the upper limit (C5: NO), the second customer segment is allocated to “Weekday night” (C7), the second customer segment allocation process To return to the vehicle number identification process.

  If the management device 5 determines that the weekday rate does not exceed the upper limit (C4: NO), the management device 5 determines whether the weekday day rate is less than the lower limit (C8), and the weekday day rate is less than the lower limit. (C8: YES), the distribution to the second customer segment is “Weekdays, Saturdays and Sundays” (C9). On the other hand, if the weekday daytime ratio is not less than the lower limit (C8: NO), the second customer segment is classified as the second customer segment. The distribution to “others” (C10), the second customer segment allocation process ends, and the process returns to the vehicle number identification process. If the management device 5 determines that the number of store visits does not exceed the number of branch visits (C1: NO), in this case as well, the second customer segment is assigned to “Others” (C10), and the second customer segment allocation process is performed. To return to the vehicle number identification process.

  That is, the management device 5 determines the degree of the weekday ratio and the weekday daytime ratio for a player whose number of visits exceeds the number of branch visits, so that “Saturday and Sunday”, “ Assign to any of “Weekday noon”, “Weekday night”, “Weekday night Saturday and Sunday” and “Other”.

As described above, according to the present embodiment, the following effects can be obtained.
Identify the vehicle number of the vehicle that came to the amusement hall, the player's expected person image (whether it is a company employee, mania, housewife, elderly person, etc.) and the time zone in which the player mainly plays (Saturday and Sunday) , Weekday noon, weekday night, weekday night, Saturday and Sunday, etc.) is managed as the player's attribute information, so it is necessary to have the player submit a membership application form or accept a membership card If there is a player who can manage the game information associated with the attribute information of the player as marketing information and feels annoyed with the submission of the membership application form or the reception of the membership card. Even so, it is possible to appropriately associate the attribute information of the player with the game information played by the player.

  Even if the player is a player who is classified as a company employee who is difficult to play in a specific time zone, such as working for a company, a vehicle with a low frequency of visiting the store during the daytime on weekdays is specified. Since it is specified as a vehicle of a player who is difficult to play in the time zone, and the player's visit situation and the game information are managed in association with each other, the contribution degree of the player to the game information is appropriately set Can be managed.

  In addition, even if a player is immersed in the game without worrying about time and is a player who is divided into so-called mania who has a longer game time compared to other players, the stay corresponding to the parking time of the vehicle Since the time is assumed as the player's game time corresponding to the vehicle and the visit status of the player is associated with the game information and managed, the player's contribution to the game information is appropriately managed can do.

  Even if the player is a so-called regular customer who has a higher visit frequency than other players, the player is identified based on the number of visits to the vehicle, and the visit status of the player Since the game information is managed in association with each other, the player's contribution to the game information can be appropriately managed.

  In addition, when a player rides on a vehicle and visits a store, a plurality of players may board the store and the number of vehicles that have come to the store may not necessarily match the number of players that have actually visited the store. The number of players who came to the game hall by taking the average residence time corresponding to the vehicle as the average game time of one player and dividing the total game time by the average residence time for all the vehicles to be analyzed Therefore, it is possible to appropriately identify the number of players without counting the number of players who have actually visited the store. The number of players can be specified, and marketing information can be appropriately managed.

  In addition, as one of the marketing information that the game hall wants to grasp, the operation status according to the player's attributes in all operations, that is, information on which attribute the player is operating is supported. Since the degree of contribution is managed, it is possible to grasp the operating contribution according to the operating situation in consideration of the number of players who have visited the store without counting the actual number of players.

The present invention is not limited to the above-described embodiment, and can be modified or expanded as follows.
The entrance / exit of the vehicle in the parking lot of the amusement hall may be separated into an entrance only and an exit only, and a camera may be installed separately.
In the store visit status analysis form described with reference to FIGS. 7 and 8, the selection period is a monthly unit, but the selection period may be a week unit, a day unit, or a time zone unit. Of course, any form using items other than the items described in FIGS. 7 and 8 may be created. Further, as the timing of creating the store visit status analysis form, it may be created at any timing other than at the time of update, for example, in accordance with a totaling operation.

The time obtained by subtracting the in-store travel time from the parking time is set as the residence time, but the parking time may be used as it is.
Considering the time for the player to take a break in the game hall, etc., the residence time is a coefficient less than “1” depending on how often the player takes a break in the game hall (excluding the break time from the start of the game to the end of the game) A value obtained by multiplying the game ratio) may be used as the residence time.
After specifying the number of vehicles for each customer segment in the customer trend details of the store visit situation analysis form described in FIG. 7 and FIG. 8, the number of players (number of visitors) is output, but the number of vehicles for each customer segment is output. Alternatively, the ratio of the number of attribute players to the whole or the ratio of the number of vehicles may be output. In addition, after specifying the ratio of the number of players and the number of vehicles of that attribute to the number of players and vehicles that do not belong to that attribute, the number of players and the number of vehicles are output, or the ratio is output. May be.
Although the game time is specified from out, the period during which the out signal is continuously output may be specified as the game time.
Although regular customers are targeted for the number of regular customers, the degree of regular operation contribution, and the total number of regular warehouses received in the previous month, other attribute players such as office workers may be targeted by a similar process other than FIG.

In FIG. 4, for example, the setting value is set for the ratio of weekday visits to the total number of visits to weekdays, but the ratio of the number of visits on weekdays to the number of visits on holidays is the target. For example, the upper limit is 400%.
Or the like, and attribute information may be specified. Of course, the same applies to the weekday daytime ratio.
Separately from the type of game information aggregation described in FIG. 3, a type for a new stand replacement or various events may be set, and customer segment management such as customer trend details may be performed for each type of event.
Numerical values and the like are examples, and any numerical values and items may be adopted.
The target gaming machine may be a slot machine or the like, and the gaming medium may be a medal or the like.
A configuration may be adopted in which a part of the processing related to the present invention performed by the management apparatus is performed by the relay apparatus, the camera, or another management apparatus.

  In the drawings, 1 is a gaming machine, 5 is a management device (vehicle number specifying means, entrance / exit determination means, store visit status specifying means, store visit status managing means, setting means, attribute information specifying means, game information specifying means, store visit attribute specifying means. , Game attribute management means, game time specifying means, store visitor number calculating means), 20 is a camera (imaging means).

Claims (7)

Imaging means for capturing a vehicle image that can identify a vehicle number that can identify the vehicle attached to a vehicle entering and exiting a parking lot of a game hall;
Vehicle number specifying means for specifying a vehicle number from a vehicle image picked up by the image pickup means;
Entry / exit determination means for determining whether the vehicle whose vehicle number is specified by the vehicle number specifying means has entered the parking lot or has left the parking lot;
While setting a holiday setting that can specify weekdays and holidays for the player as the first attribute and a branch time setting that indicates a branch time at which the game can be visited on the weekday, the entry / exit determination means As a setting value for the visit status of the vehicle to be judged by the weekday ratio setting indicating the threshold of the weekday ratio indicating the ratio of the number of visits on weekdays to the total number of visits for each player or the number of visits on holidays, and for each player Weekday daytime indicating the threshold of the weekday daytime ratio indicating the ratio of the number of visits on weekdays and the number of stores before the branch time on weekdays to the number of stores visited on weekdays and the number of stores visited after the branch time on weekdays. A setting means for setting the ratio setting;
When Ri is admission decision by the entering-exit determining means, while specifying the determination time as admission time, it determines visit date or belongs to any of the weekday and holiday the business day is specified by setting the holiday A visit status identifying means for identifying the store visit status of the vehicle by performing a branch time determination to determine whether the visit is the weekday lunch visit or not by the visit date determination and the entrance time ,
Store visit status management means for managing the store visit status of the vehicle corresponding to each vehicle number by managing the weekday rate based on the store visit date determination and the weekday day rate based on the branch time determination ;
The vehicle in which the weekday rate managed by the store visit status management means is lower than the threshold indicated by the weekday rate setting or the vehicle in which the weekday day rate is lower than the threshold indicated by the weekday day rate setting is the first Attribute information specifying means for specifying the attribute information of the vehicle by specifying it as the first attribute vehicle that is a vehicle corresponding to the player who becomes the attribute;
Game information specifying means for specifying game information by a game signal capable of specifying game information output from the gaming machine side;
And said vehicle identified as a first attribute vehicle and grouping, the percentage of visits number of the first attribute vehicle for visiting number of all vehicles or vehicles other than the first attribute vehicle was visited by the attribute information specifying means, A store visit attribute specifying means for specifying a store visit status of a vehicle or a corresponding player in the group by specifying a store visit status of the first attribute vehicle that is at least one of the number of store visits of the first attribute vehicle ; ,
A game field system comprising: game attribute management means for managing the attribute visit status specified by the store visit attribute specifying means and the game information specified by the game information specifying means in association with each other. Imaging means for capturing a vehicle image that can identify a vehicle number that can identify the vehicle attached to a vehicle entering and exiting a parking lot of a game hall;
Vehicle number specifying means for specifying a vehicle number from a vehicle image picked up by the image pickup means;
Entry / exit determination means for determining whether the vehicle whose vehicle number is specified by the vehicle number specifying means has entered the parking lot or has left the parking lot;
While setting a holiday setting that can specify weekdays and holidays for the player as the first attribute and a branch time setting that indicates a branch time at which the game can be visited on the weekday, the entry / exit determination means As the setting value for the visit status of the vehicle to be judged by the number of visits before the branch time on weekdays to the number of visits on weekdays or the number of visits after the branch time on weekdays, A setting means for setting a weekday daytime ratio setting indicating a threshold value of a weekday daytime ratio indicating the ratio of the number of stores visiting a certain daytime on weekdays;
When the entrance determination is made by the entrance / exit determination means, the determination time is specified as the entrance time, while the visit date determination is performed to determine whether the business day belongs to a weekday or a holiday specified by the holiday setting. And a store visit status specifying means for specifying the store visit status of the vehicle by performing branch time determination to determine whether the store visit is the weekday noon visit based on the store visit date determination and the entrance time;
Store visit status management means for managing the store visit status of the vehicle corresponding to each vehicle number by managing the daytime percentage on weekdays based on the branch time determination;
A vehicle in which the weekday daytime ratio managed by the store visit status management means is lower than the threshold value indicated by the weekday daytime ratio setting is specified as a first attribute vehicle that is a vehicle corresponding to the player having the first attribute. Attribute information specifying means for specifying the attribute information of the vehicle,
Game information specifying means for specifying game information by a game signal capable of specifying game information output from the gaming machine side;
Grouping the vehicles specified as the first attribute vehicle by the attribute information specifying means, the ratio of the number of visits of the first attribute vehicle to the number of visits of all vehicles that have visited the store or vehicles other than the first attribute vehicle, Visit attribute specifying means for specifying the attribute visit status indicating the visit status of the vehicle or the corresponding player in the group by specifying the first attribute visit status that is at least one of the number of visits of the first attribute vehicle;
The visit attribute Yu Technical field for you, comprising the a game attribute management means for managing in association with gaming information identified by the gaming information specifying means and attributes online status specified by the specifying means system. Imaging means for capturing a vehicle image that can identify a vehicle number that can identify the vehicle attached to a vehicle entering and exiting a parking lot of a game hall;
Vehicle number specifying means for specifying a vehicle number from a vehicle image picked up by the image pickup means;
Entry / exit determination means for determining whether the vehicle whose vehicle number is specified by the vehicle number specifying means has entered the parking lot or has left the parking lot;
While setting a holiday setting that can identify weekdays and holidays for the player as the first attribute, as a setting value for the visit status of the vehicle to be determined by the entrance / exit determination means, the total number of stores for each player or A setting means for setting a weekday ratio setting indicating a threshold of a weekday ratio indicating a ratio of the number of visits on weekdays to the number of visits on holidays;
When the entrance / exit determination unit determines entrance, the vehicle that is the object of the determination is determined by determining whether the business day belongs to a weekday or a holiday specified by the holiday setting. Store visit status identifying means for identifying the store visit status,
Store visit status management means for managing the store visit status of the vehicle corresponding to each vehicle number by managing the weekday ratio based on the visit date determination;
By specifying a vehicle whose weekday ratio managed by the store visit status management means is lower than the threshold value indicated by the weekday ratio setting as a first attribute vehicle that is a vehicle corresponding to the player as the first attribute. Attribute information specifying means for specifying the attribute information of the vehicle;
Game information specifying means for specifying game information by a game signal capable of specifying game information output from the gaming machine side;
Grouping the vehicles specified as the first attribute vehicle by the attribute information specifying means, the ratio of the number of visits of the first attribute vehicle to the number of visits of all vehicles that have visited the store or vehicles other than the first attribute vehicle, Visit attribute specifying means for specifying the attribute visit status indicating the visit status of the vehicle or the corresponding player in the group by specifying the first attribute visit status that is at least one of the number of visits of the first attribute vehicle;
The visit attribute Yu Technical field for you, comprising the a game attribute management means for managing in association with gaming information identified by the gaming information specifying means and attributes online status specified by the specifying means system. The store visit status specifying means specifies the exit determination time by the entrance / exit determination means as the exit time,
The store visit status management means manages the store visit status of the corresponding vehicle by managing the average stay time that is the average visit time of the stay time corresponding to the parking time that is the period from the entrance time to the exit time for each vehicle number. Manage,
The setting means sets a residence time setting indicating a threshold value for the average residence time as the setting value,
The attribute information specifying unit, the vehicle by identifying the second attribute vehicle the mean residence time is the vehicle to the corresponding longer vehicle than the threshold value to the player as the second attribute indicated by the residence time set Identify attribute information for
The visit attribute specifying means, first at least one of the visit number of the second attribute store visits ratio and the second attribute vehicle of the vehicle with respect to visit number of all vehicles or vehicles other than the second attribute vehicle visits gaming facility for the system described in any one of claims 1 to 3, characterized in that identifying the attribute visit situation by identifying the second attribute visit situation. The store visit status management means manages the store visit status of the corresponding vehicle by managing the number of store visits for a predetermined period for each vehicle number,
The setting means sets a store visit setting indicating a threshold for the store visit during the predetermined period as the set value,
The attribute information specifying means specifies a vehicle having more stores than the threshold indicated by the store visit setting as the third attribute vehicle, which is a vehicle corresponding to the player having the third attribute. Identify the vehicle attribute information,
The store visit attribute specifying means is at least one of a ratio of the number of store visits of the third attribute vehicle to the number of store visits of all vehicles that have visited the store or vehicles other than the third attribute vehicle and the number of store visits of the third attribute vehicle. 5. The game hall system according to claim 4 , wherein the attribute visit status is specified by specifying a 3-attribute visit status . A game time specifying means for receiving a game signal indicating a game time indicating a time when the player has played, and specifying a total game time that is a total game time of all game machines to be analyzed by the game signal;
The number of visitors calculating means for calculating the number of visitors to the game hall by dividing the total gaming time specified by the gaming time specifying means by the average residence time for all vehicles to be analyzed, and
The store visit attribute specifying means has at least one of the first attribute, the second attribute and the third attribute as a target attribute, and is a target corresponding to the target attribute for the number of store visits of all vehicles to be analyzed 6. The game facility according to claim 5, wherein the number of visitors of the target attribute is specified by multiplying the ratio of the number of attribute vehicles to the store by the number of visitors specified by the store number calculating means . system. The game time specifying means specifies the total game time in a predetermined analysis target period,
The store visit status management means groups the target attribute vehicles and manages the average residence time of the group in the analysis target period and the store visit frequency obtained by dividing the total number of store visit vehicles in the group by the number of vehicles visited. And
The store visit attribute specifying means specifies the number of players visiting the target attribute during the analysis target period, while the number of players visited by the target attribute for the total game time during the analysis target period and the average of the group 7. The system according to claim 6, wherein a ratio of a value obtained by multiplying the staying time and the store visit frequency is specified as a player's operating contribution during the analysis target period of the target attribute.

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