JP4988241B2 - Marketing support device and marketing support method - Google Patents

Description

  The present invention relates to attribute information of a person acquired by analyzing an image captured by an imaging device of a person who flows in front of the content medium or in an event space, fluidity information which is a gazing situation with respect to the content medium, and the content medium The present invention relates to a marketing support apparatus that selects and presents an optimal content medium or event space to be used when performing an advertisement or an event by referring to the accumulated information associated with the identification information.

  Traditionally, it has been common to conduct questionnaire surveys on survey subjects, collect qualitative data such as customer attribute information, and quantitative data such as the number of customers, and analyze this data for marketing. Has been done.

  Since such data is enormous, in order to perform data processing accurately and efficiently, the server device receives questionnaire responses input from the networked computer terminals by the survey subject and automatically 2. Description of the Related Art There is known a marketing support apparatus that is configured to store data and perform market analysis by referring to the stored data from a computer terminal for analysis. For example, in Patent Document 1, a questionnaire response received from a survey subject is accumulated as market data, and a server device on the analyst side that performs market analysis based on the accumulated market data and a questionnaire response are input. A marketing support device is disclosed in which a computer terminal on the survey subject side is connected to a network.

JP 2002-133065 A

  However, in the conventional technique represented by the above-mentioned Patent Document 1, unless the survey subject is cooperated in the questionnaire response, the questionnaire response cannot be obtained, and the survey data that is the basis of the market analysis is accumulated. There was a problem that could not be done. That is, the survey data is not collected in a self-contained manner by the marketing support device, but is only obtained by collecting questionnaire responses from survey subjects.

  Moreover, in the prior art represented by the above-mentioned Patent Document 1, a questionnaire can be answered only in a limited place where a computer terminal on the survey target side is installed. It is not possible to conduct a questionnaire for people who are gathered at the place. For example, there is a case where it is desired to survey a person who passes through a concourse at a station and investigate gender and age. However, in the conventional technique represented by Patent Document 1, such a survey is impossible. .

  In such a case, if you want to collect survey data in a self-contained manner by the investigator without bothering the subject of the survey, conventionally, an investigator will be assigned and Survey data was collected by recording gender and age based. However, the number of survey items that can record the judgment results for many survey subjects is limited as well as the problem of personnel costs arises by assigning survey staff. It was impossible to completely remove the subjectivity of the staff, and there was doubt about the reliability as statistical data.

  The present invention has been made to solve the above problems (problems), avoids the problem of personnel costs, makes it possible to investigate many survey items, and ensures high objectivity in determining the attributes of the survey object. An object is to provide a marketing support apparatus and a marketing support method that can be used.

In order to solve the above-described problem and achieve the object, the present invention provides fluidity information, which is attribute information of the person acquired by analyzing an image obtained by imaging an image of a person flowing in an event space, Event information identification information, event space installation area information, product information for the purpose of advertising events conducted in the event space, and storage information storage means for storing the product category in association with each other, product selection of past information and a future information epidemic including the start time information and duration information of the epidemic, the epidemic characteristic storage means for storing in association with each outbreak area information, for selecting the event space of epidemic characteristics As a condition, referring to the selection condition input means for inputting the event space setting district information and the accumulated information storage means, the selection And event space selection means for selecting the candidate event space with event space installation area information that matches the event space installation area information input to the matter input means, the candidate event space selected by the event space selection means Information is read from the stored information storage means and displayed, and further, past information on the fashion characteristics of the product associated with the fashion occurrence area information that matches the event space installation area information input to the selection condition input means, and Information acquisition display means for reading out and displaying future information from the trendy characteristic storage means, and a screen on which information on the event space candidates and past information and future information on the trendy characteristics of the product are displayed by the information acquisition display means set the category of the product is a propaganda purpose of events above So, the reference to the storage information storing means, and re-select the event space with the category of the product that matches the set the category item from the candidate of the event space event space selected by the selection means, characterized by comprising a an event space reselection unit configured to display the information of the reselected event space by the information acquiring display unit.

Further, the present invention is the above invention, wherein the accumulated information storage means stores the usage status of the event space and the maintenance work schedule of the event space in association with the identification information of the event space, The information acquisition and display means reads out and displays the usage status and maintenance work schedule of the event space selected by the event space selection means from the accumulated information storage means.

Further, the present invention is the above invention, wherein the accumulated information storage means stores the area of the event space and the usage fee of the event space in association with the identification information of the event space, and the information acquisition The display means reads the area of the event space selected by the event space selection means and the usage fee from the stored information storage means and displays them.

The present invention also relates to a marketing support method for referring to a storage unit and selecting an event space to be used when the control unit performs an event based on a selection condition input to the input unit and displaying the event space on the display unit. The storage unit is configured to analyze fluidity information, which is attribute information of the person, obtained by analyzing an image captured by an imaging device of a person who flows in the event space, identification information of the event space, and the event space. Installation area information, product information for the purpose of advertising the event held in the event space, storage information storage means for storing the product category in association with each other, past information on the fashion characteristics of the product, fashion trends and future information epidemic including the start time information and duration information, and epidemic characteristic storage means for storing in association with each outbreak area information, and wherein the control Executed in the as selection conditions for selecting an event space, a selection condition input step of the event space installation area information input by the input unit, by referring to the storage information storing means, the selection condition input and event space selection step of selecting a candidate event space with event space installation area information that matches the event space installation area information input in step, the information of the candidate of the event space event space selected by the selection step Read from the stored information storage means, display it on the display unit, and the past of the trend characteristics of the product associated with the trend occurrence district information that matches the event space setting district information input in the selection condition input step Read information and future information from the fashion characteristic storage means Out an information acquisition display step of displaying on the display unit, on the screen past information and future information epidemic characteristics of information and the items of candidates for the event space by the information acquisition display step it is displayed on the display unit in to set the categories of products are promotional events, products in which the reference to the storage information storing means, matches from the event space candidate event space selected by the selection process to the category of the set the commodity An event space reselecting step for reselecting an event space having a category, and information redisplay for reading information on the event space reselected by the event space reselecting step from the stored information storage means and displaying it on the display unit And a process.

According to the present invention, it is possible to display the past information and the future information of the fashion characteristics of the product in the event space installation area together with the event space selected and presented based on the selection condition. In addition, it is possible to select an optimum event to be performed in the event space installation area based on future information.

  Exemplary embodiments of a marketing support apparatus and a marketing support method according to the present invention will be described below in detail with reference to the accompanying drawings. In Examples 1 to 3 described below, the present invention is used to place an advertisement or hold an event with reference to a database that collects attributes of a person who watches an advertisement signboard or a person who flows in an event space. Therefore, a case where the present invention is applied to a marketing support apparatus and a marketing support method for selecting and presenting a suitable advertisement signboard or event space will be described.

  First, the characteristics of the present invention will be described prior to the description of the first to third embodiments. FIG. 1 is a diagram showing features of the present invention. In the figure, for example, a marketing support apparatus and a marketing support method for selecting and presenting an advertisement signboard suitable for placing an advertisement with reference to a database that collects attributes of a person who watches the advertisement signboard according to the present invention. The case where it applies to is shown.

  As shown in FIG. 1, it is possible to see the advertising billboard with respect to the advertising billboard on which the advertisement for “product category” is “food” and “product name” is “cake”. Information is accumulated by detecting the attention of a flowing person (passerby) in the visible area “advertisement signboard area”. In the figure, a 20-year-old man in blue dressed person A, a 40-year-old woman in red dressed person B, 50 men in brown dressed person C, and 10 men in yellow dressed person D exists in the billboard area. And among the persons A to D, the person A and the person C are looking at the advertising billboard.

  A collection of the attributes of such passers-by can be stored in a database (hereinafter sometimes abbreviated as DB). That is, in the DB table, “advertisement sign identifier”, “advertisement sign installation location”, “advertisement sign installation area”, “nearest station”, “product category”, “store location”, “product name”, “traffic” There are columns for “person ID”, “passage detection time”, “gaze start detection time”, “age”, “gender”, and “clothing”, and records of these items will be recorded in person units. .

  In this way, from the record data recorded in the above-described DB table, a person having what attribute passes in front of what kind of advertising signboard, and a person having any attribute among them is displayed on the advertising signboard. It is possible to obtain information such as whether the user has watched, what time the passing and the watching time are. By analyzing the data accumulated in this way, what proportion of advertisements that advertise which products are installed in which districts and locations, to people of all ages and in what colors You can analyze what is being watched.

  In addition, it is possible to estimate the correlation among the installation location of the advertisement signboard, the product category advertised by the advertisement signboard, the passer-by attribute, and the attribute of the person watching the advertisement signboard. According to this analysis, if you want to place a promotional advertisement for a product, it is effective to place it on the billboard in which district and where, based on the product category, target age, gender, and clothing color. Can be estimated.

  Therefore, using this analysis method, it is important to consider the product category, the product name, and the target person group to be promoted. Therefore, it is possible to appeal that it is more effective from past accumulated data. The appeal regarding the selection of the advertising signboard is the marketing business and the consulting business aimed at by the present invention.

  It should be noted that the same data accumulation, analysis, and marketing methods can be taken not only for advertising billboards but also for event spaces. In other words, by replacing all the above-mentioned “advertising signs” with “event space”, it is possible to hold an event in any event space in which place for an organizer who intends to hold an event, Considering the event name and the target person group participating in the event, it is possible to appeal that it is more effective from past accumulated data.

  The first embodiment according to the marketing support apparatus and the marketing support method of the present invention will be described below with reference to FIGS. In the first embodiment, an image of a person passing through the advertising billboard area in front of the advertising billboard is captured by a camera, and the captured image is analyzed to attribute the person passing through the advertising billboard area (gender, age, color of clothes, etc.) And the presence or absence of gaze on the advertising billboard and analyzing the data recorded in the DB using a marketing support terminal device, when placing an advertising advertisement, the product category, the target age, This is an embodiment that makes it possible to market which district and in which place it is more effective to place an advertisement on the billboard based on the gender and clothes color.

  First, the system configuration of the marketing support system according to the first embodiment will be described. FIG. 2 is a system configuration diagram illustrating a system configuration of the marketing support system according to the first embodiment. As shown in the figure, the marketing support system includes at least one marketing support terminal device 100, at least one system server 200 to which cameras 250a, 250b, and 250c are connected, and an aggregation center server having a flow attribute DB 302a. 300.

The cameras 250a, 250b, and 250c image a person passing through the advertising billboard area in front of the advertising billboard k. The camera 250a takes an image of a person present in the billboard area r ₁ from the surface which mounts the billboards k, cameras 250b and 250c are the person is disposed to face on the passage present in billboard area r ₂ Take an image.

Camera 250a, 250b and the person of the image captured by 250c is analyzed in the system server 200, Billboard area r ₁ and the person's gender present in r _2, and people attributes such as age, clothing color, advertising It is determined whether or not the signboard k is watched. This determination result is transmitted as attribute data to the aggregation center server 300 and recorded in the flow attribute statistical table of the flow attribute DB 302a. The information stored in the flow attribute DB 302a is a person attribute for each system server 200 and a gaze state on the advertising billboard.

  The marketing support terminal device 100 refers to the information of the flow attribute statistical table of the flow attribute DB 302a in the flow attribute DB 102b with weather information under its own terminal together with the information of the weather information weather information table of the weather DB 302b described later. Then, marketing support is performed by analyzing the result of referring to the information of the flow attribute statistical table and the information of the weather information weather information table taken into the flow attribute DB 102b with weather information.

  Next, the configuration of the system server 200 shown in FIG. 2 will be described. FIG. 3 is a functional block diagram showing the configuration of the system server 200 shown in FIG. As shown in the figure, the system server 200 includes a control unit 201, a storage unit 202, a passer-by person detection unit 203, a gaze person detection unit 204, a sub-face area determination processing unit 205, a keyboard, a mouse, and the like. It includes an operation control unit 206 to which an operation unit 209 is connected, a display control unit 207 to which a display unit 210 such as a display device is connected, and an I / F unit 208 that controls data exchange with the outside.

  The control unit 201 is a control unit that controls processing of the entire system server 200. Specifically, the image data is received from the camera 250a, 250b, or 250c via the I / F unit 208 and transferred to the passer-by person detection unit 203, the gaze person detection unit 204, or the sub-face area determination processing unit 205. Processing for passing information output from the passer-by person detection unit 203, the gaze person detection unit 204, or the sub-face region determination processing unit 205 to the storage unit 202, or transmitting the information to the aggregation center server 300 via the I / F unit 210. I do. Alternatively, the operation unit 209 causes each processing unit described above to execute a process triggered by the input of the predetermined operation signal converted into the predetermined input signal by the reception operation control unit 206, and the processing result of each process is displayed via the display control unit 207. The processing to be displayed on the display unit 210 is executed.

  The storage unit 202 is a non-volatile magnetic recording device, and includes a gaze determination criterion 202a that stores a determination criterion for the face direction that is determined by the face direction detection processing unit 204b, which will be described later, as the face direction in which the advertising signboard is gazes. Have. Specifically, the aspect ratio of the face area is determined, and it is determined from the positional relationship between the camera 250a, 250b or 250c that captured the image and the advertising signboard k and the aspect ratio of the face included in the captured image. Then, it is determined whether or not the face direction is to watch the advertising signboard k.

  For example, in the case of a face photographed by the camera 250a, since the camera 250a and the advertising sign k are in a positional relationship facing the same direction, the closer the aspect ratio is to the original ratio of the human face, the closer the face becomes to the advertising sign. It is likely that you are watching. On the other hand, in the case of a face photographed by the camera 250b or the camera 250c, since the camera 250b or the camera 250c and the advertising billboard k are in a vertical positional relationship, the aspect ratio is longer than the original ratio of the human face. The more likely it is that the face is gazing at the billboard.

  The passer-by person detection unit 203 determines whether or not the moving region detection unit 203a detects a moving region from the frame difference of the images photographed by the cameras 250a, 250b, or 250c, and whether or not the moving region is a rectangle indicating a person. And a person detecting unit 203b for detecting a person.

  The gaze detection unit 204 detects a face by taking out a rectangle corresponding to the face from the moving area of the rectangle of the person detected by the person detection unit 203b, and determining whether the rectangle is a face. It has a processing unit 204a and a face direction detection processing unit 204b that detects the face direction to which the face detected by the face detection processing unit 204a is facing.

  The person detection unit 203b and the face detection processing unit 204a set a flag on the image data of the detected person and prevent the person with the flag from detecting in order to prevent the same person from being detected twice. Take control. According to this flag control, the newly detected person is not flagged and the already detected person is flagged, so the newly detected person and the already detected person are Can be distinguished.

  The under-face area determination processing unit 205 determines the color to be the basis by determining the attributes of the human body area other than the face of the person whose face area is detected by the face detection processing unit 204a. That is, the color determined here is mainly the color tone of the clothes worn by the person. The lower face area determination processing unit 205 transmits the determination result to the aggregation center server 300.

  Next, the configuration of the aggregation center server 300 shown in FIG. 2 will be described. FIG. 4 is a functional block diagram showing the configuration of the aggregation center server 300 shown in FIG. As shown in the figure, the aggregation center server 300 includes a control unit 301, a storage unit 302, an advertising signboard installation position information registration unit 303, a passage detection time registration unit 304, a gaze detection time registration unit 305, a traffic A person age registration unit 306, a passer-by gender registration unit 307, a passer-bye face attribute registration unit 308, an operation control unit 309 to which an operation unit 312 such as a keyboard is connected, and a display unit 313 such as a display device are connected. Display control section 310 and I / F section 311 for controlling data exchange with the outside.

  The control unit 301 is a control unit that controls processing of the entire aggregation center server 300. Specifically, the control unit 301 receives the attribute data from the system server 200 via the I / F unit 311 and passes the passage detection time registration unit 304, the gaze detection time registration unit 305, the passer-by age registration unit 306, the passer-by. A process of transferring to the sex registration unit 307 or the passer-bye face attribute registration unit 308 is performed.

  The storage unit 302 is a non-volatile magnetic recording device, and includes an advertising billboard identifier, an advertising billboard installation location, an advertising billboard installation district, the nearest station, a store location where the product targeted for the advertisement is sold, the advertisement The product category, product name, person-by-person passer ID, the person's passage detection time, the person's gaze start detection time, the person's age, the person's gender, the person's clothes It has a flow attribute DB 302a for registering colors. One record is generated for each person in the flow attribute DB 302a.

  The advertisement signboard installation position information registration unit 303 is triggered by the exchange of attribute data, and the advertisement signboard identifier of the advertisement signboard, the advertisement signboard installation location, the advertisement signboard installation district, the nearest station, and the product targeted for the advertisement are sold. The store location, the product category of the product targeted for the advertisement, and the product name are added to the attribute data and registered in the flow attribute DB 302a.

  The passage detection time registration unit 304 registers the time at which a person is detected as a passing person from the attribute data transmitted from the system server 200 in the flow attribute DB 302a. The gaze detection time registration unit 305 registers, in the flow attribute DB 302a, the time when it is detected from the attribute data transmitted from the system server 200 that the person is in the face direction of gaze at the advertising billboard.

  The passage detection time registration unit 304 and the gaze detection time registration unit 305 register time in units of persons. That is, the passage detection time and the gaze detection time are registered in the flow attribute DB 302a for each person who is considered to be the same person among passersby or gaze number included in a plurality of continuous image frames tracked by tracking.

  The passer-by age registration unit 306 registers the age of the person in the flow attribute DB 302a based on the attribute data of the person. The passerby sex registration unit 307 registers the sex of the person in the flow attribute DB 302a based on the attribute data of the person.

  The passer-bye face attribute registration unit 308 registers the color of the face area of the person in the flow attribute DB 302a based on the attribute data transmitted from the system server 200. The passage detection time registration unit 304, the gaze detection time registration unit 305, and the passer-bye face attribute registration unit 308 perform time registration in units of persons. That is, the passage detection time, the gaze detection time, and the subface attribute are registered in the flow attribute DB 302a for each person who is considered to be the same person among the passersby or the number of gazes included in a plurality of continuous image frames tracked by tracking. Is done.

  Next, the flow attribute DB 102b with weather information will be described. FIG. 5 is a diagram showing an outline of generation of a flow attribute DB 102b with weather information from the flow attribute DB 302a and the weather DB 302b. The weather DB 302b is a DB having a weather information table. The flow attribute statistical table is fetched from the flow attribute DB 302a to the flow attribute DB 102b with weather information, and the weather information table is fetched from the weather DB 302b to the flow attribute DB 102b with weather information. It will have a weather information table.

  The flow attribute statistical table is a table for storing liquidity information, and “advertising signboard identifier”, “advertising signboard installation location”, “advertising signboard installation area”, “nearest station”, and “store location”. “Product category”, “product name”, “passerby ID”, “passage detection time”, “gaze start detection time”, “age”, “sex”, “clothing” Column.

  The “advertisement signboard identifier” is information for identifying the individual advertisement signboard in the flow attribute statistical table. The “advertisement signboard installation location” is information regarding the installation location of the advertisement signboard. The “advertisement signboard installation area” is information regarding the area where the advertisement signboard is installed. “Nearest station” is information on the nearest station where the advertising billboard is installed. “Store location” is information regarding the location of the store where the product targeted for advertising by the advertising billboard is sold. The “product category” is information relating to the classification of products for which the advertisement posted on the advertisement signboard is for the purpose of promotion. “Product name” is information relating to the product name of the product that is advertised by the advertisement posted on the advertisement signboard.

  “Passer ID” is identification information for uniquely identifying a person who has been detected to have passed through the advertising billboard area. “Passing detection time” is information indicating the date and time when it was detected that the person identified by the “passerby ID” passed through the advertising signboard area. “Gaze start detection time” is information indicating the date and time of detection when it is detected that a person who has passed through the advertising billboard area has started gazing at the advertising billboard k. Even if it is detected that a person has passed through the advertising billboard area and the “passing detection time” is registered, if no gaze on the advertising billboard k is detected, the “gazing start detection time” Will store a “NULL” value. This makes it possible to identify whether or not the advertisement signboard k is watched when passing through the advertisement signboard area.

  “Year” is an estimated value of the age category of the person estimated by judging the face of the person who passed the advertising billboard area. In the first embodiment, the “age” of the person is, for example, “low teen (10 to 15 years old)”, “middle teen (16 to 17 years old)”, “college (18 to 24 years old)”, “20 Late years (25 to 29 years old), "30s (30 to 39)", "40s (40 to 49)", "50s (50 to 59)" , “After the 60s (60 years and over)”. It should be noted that the age category is not limited to this example category, and can be freely set and changed according to the statistical purpose. “Gender” is information relating to the gender of the person who has passed through the billboard area. “Apparel” is information about the color of the clothes of a person who has passed through the advertising billboard area.

  The weather information table has columns of “district division”, “date and time”, and “weather”. The information stored in the weather information table is past weather record information that can be obtained from a third party that provides weather information.

  “District division” is information relating to the area where the weather information is observed. “District classification” corresponds to “advertising billboard installation district” in the flow attribute statistical table, and by relating both, it is possible to acquire the flow attribute associated with the weather information.

  “Date and time” is information that represents the date and time when the weather information was observed, for example, in units of one hour. The “date and time” is not limited to one hour unit, but by using a shorter time unit, the flow attribute associated with the weather information can be used more finely. “Weather” is information indicating the weather of the weather information.

  In addition, the weather information is the weather in the first embodiment. However, the weather information is not limited to this, and may include widely available weather information such as temperature or humidity.

  Next, the configuration of the marketing support terminal device shown in FIG. 2 will be described. FIG. 6 is a functional block diagram showing the configuration of the marketing support terminal device 100 shown in FIG. As shown in the figure, the marketing support terminal device 100 controls the control unit 101, the storage unit 102, and an extraction condition input unit 106 that controls an extraction condition input unit 106 that is a GUI (Graphical User Interface) displayed on a display device or the like. It has the control part 103 and the condition search result display control part 105 which controls the condition search result display part 107 which is GUI similarly displayed on a display apparatus etc.

  The control unit 101 controls the entire marketing support terminal device 100. The storage unit 102 includes an advertisement screen DB 102a, a weather attributed flow attribute DB 102b, and a weather forecast DB 102c. The advertisement screen DB 102a is a database that stores an advertisement signboard management information table and an advertisement signboard utilization status table, which will be described later. The weather forecast DB 102c stores future weather forecast information, but this forecast information can be obtained from a third party in the same manner as the weather information.

  The advertisement screen DB 102a, the weather information flow attribute DB 102b, and the weather forecast DB 102c may be disposed outside the marketing support terminal device 100. For example, it may be arranged in a dedicated DB server or may be arranged under the aggregation center server 300. As described above, when the flow attribute DB 102b with weather information and the weather forecast DB 102c are arranged outside the marketing support terminal device 100, a database inquiry / result return process realized by the client / server system or the Web service system is taken. It will be.

  The extraction condition input control unit 103 is a control unit that generates an inquiry sentence from the extraction conditions input to the extraction condition input unit 106. The condition search processing unit 104 makes an inquiry to each database in the storage unit 102 based on the inquiry sentence generated by the extraction condition input control unit 103. Then, data that matches the conditions specified by the query is acquired from each database as a query result. The condition search result display control unit 105 performs control to display the inquiry result acquired by the condition search processing unit 104 on the condition search result display unit 107.

  Next, the advertising signboard management information table stored in the advertising screen DB 102a shown in FIG. 6 will be described. FIG. 7 is an image diagram of an advertising billboard management information table stored in the advertising screen DB 102a shown in FIG. The advertising billboard management information table has columns of “advertisement billboard identifier”, “installation district classification”, “advertisement area”, “fee”, “network board”, and “installation location manager”. .

  The “advertisement signboard identifier” is unique identification information for identifying the advertisement signboard. The “advertisement signboard identifier” in the advertisement signboard management information table is the same information as the “advertisement signboard identifier” in the flow attribute statistics table, and by associating both, detailed information on the advertisement signboard indicating the flow attribute (the advertisement signboard concerned) Use district information that is the information about the district where the ad is installed, the advertising area that is the billboard area of the advertising billboard, the fee required to place an advertisement on the advertising billboard, and use in conjunction with the advertising billboard Network board that can be used, information on the advertising signboard, and the installation location manager who is the management company of the installation location).

  “Installed district classification” is information about the district where the advertising billboard is installed. The “installed district classification” in the advertisement signboard management information table is the same information as the “advertisement signboard installation district” in the flow attribute statistical table, and can be associated with each other. It is possible to narrow down advertising billboards that can be selection candidates by “installation district classification”.

  “Advertising surface area” is information indicating the area of the advertising surface of the advertising billboard. It is possible to narrow down advertising billboards that can be selection candidates based on the “advertisement area”. The “network board” is information indicating another advertising sign that can be used in an integrated manner with the advertising sign. Based on this information, it is possible to select other advertising signs that can be used in cooperation with the advertising sign. “Installation location manager” is information indicating the installation location of the advertisement signboard and the administrator of the advertisement signboard itself.

  Next, the advertisement signboard usage status table stored in the advertisement screen DB 102a shown in FIG. 6 will be described. FIG. 8 is an image diagram of the advertising signboard usage status table stored in the advertising screen DB 102a shown in FIG. The advertisement signboard usage status table has columns of “advertisement signboard identifier” and past and future years belonging to a certain period.

  This advertising billboard usage status table stores usage status in units of one month for the advertising billboard specified by the advertising billboard identifier. When the advertisement signboard is used in a certain month, the name of the user is stored, and when there is no use, “empty” is stored. For example, it is stored that an advertisement billboard with an “advertisement billboard identifier” “33” is used by “A Corporation” in “January 2006” and “February 2006”. In “March 2006”, “June 2006” and “July 2006”, it is stored that there is no user and is “vacant”. Further, it is stored that “D Corporation” is used in “April 2006” and “May 2006”.

  Also, for example, an advertising billboard with an “advertisement billboard identifier” of “54” is stored as “scheduled maintenance” in “March 2006”, indicating that maintenance work will be performed in that year and month. Has been. In this way, the past usage status and future usage status or future maintenance schedule of the current year can be centralized by storing the usage status and maintenance status of advertising billboards in a certain period of time in chronological order. It becomes possible to grasp. The past usage status is the accumulated information of which users have used in the past, and the future usage status or future maintenance schedule is which user is scheduled to use in the future, or which advertising signboard in the future It can indicate when it is available and is scheduled for maintenance, and it can be clarified when it is possible to make a reservation or contract.

  Next, the advertising signboard installation position proposal processing procedure in the marketing support terminal device 100 of the marketing support system shown in FIG. 2 will be described. FIG. 9 is a flowchart showing the advertising billboard installation position proposal processing procedure in the marketing support terminal device 100 of the marketing support system shown in FIG. As shown in the figure, first, a search condition is accepted (step S101). Subsequently, data that matches the accepted search condition is acquired (step S102), and the obtained data is displayed (step S103).

  Next, it is determined whether or not the search condition is reset (step S104). If the search condition is to be reset (step S104 affirmative), the process proceeds to step S101. The process proceeds to S105.

  Next, in step S105, it is determined whether display of network detailed information has been instructed. If it is determined that the instruction has been given (Yes in step S105), the network detailed information is displayed (step S106). If not determined (No at Step S105), the process proceeds to Step S107.

  In step S107, it is determined whether or not the network board is designated or reserved or contracted. If it is determined that the network board is contracted (Yes in step S107), reservation / contract processing is executed (step S108). If it is not determined that the contract is made (No at Step S107), the process proceeds to Step S109. In step S109, it is determined whether or not the advertisement signboard installation position proposal process is to be ended. When it is determined that the advertisement signboard installation position proposal process is to be ended (Yes in step S109), the advertisement signboard installation position proposal process is to be ended. (No at step S109), the process proceeds to step S101.

  Next, the search condition input screen displayed on the display screen as the extraction condition input unit 106 in the advertising signboard installation position proposal processing procedure shown in FIG. 9 will be described. FIG. 10 is an image diagram of a search condition input screen that is first displayed on the display screen as the extraction condition input unit 106 in the advertising signboard installation position proposal processing procedure shown in FIG. As shown in the figure, the search condition input screen 501 displays the age pull-down menu 501a that is a pull-down menu for selectively inputting the age that is the attribute of the target to be advertised, and the gender that is also the attribute of the target to be advertised. A sex pull-down menu 501b that is a pull-down menu to be selected and input, a product category pull-down menu 501c that is a pull-down menu to select and input a product category that is an attribute of a product to be advertised, and a product attribute that is also an attribute of the product to be advertised. Similarly, the product category pull-down menu 501d, which is a pull-down menu for selecting and inputting the store position, which is the location information of the sales store, and the installation start pull-down menu 501e, for selecting and inputting the installation start time, which is information about the installation time of the advertisement, of An installation period pull-down menu 501f for selectively inputting an installation period, which is information on the installation time, a search button 501g for starting a search process based on the input conditions, and a cancel button 501h for ending search condition input Have

  These pull-down menus are used to select and input search conditions from a list of selection candidates, but may be directly input according to a certain input rule.

  Next, the search result display screen displayed on the display screen as the condition search result display unit 107 in the advertisement signboard installation position proposal processing procedure shown in FIG. 9 will be described. FIG. 11 is an image diagram of a search result display screen displayed on the display screen following the search condition input screen as the condition search result display unit 107 in the advertising signboard installation position proposal processing procedure shown in FIG. As shown in the figure, the search result display screen 502 includes an installation location candidate list display section 502a, a detailed information display section 502b, a weather setting pull-down menu 502c, an installation start pull-down menu 502d of an installation time reset menu, Similarly, it has an installation period pull-down menu 502e of the installation time reset menu, a weather prediction display section 502f, a re-search button 502g, a network board display button 502h, and a reservation / contract button 502i.

  The installation location candidate list display unit 502a sorts and displays advertisement signboard candidates that match the search condition or are close to the search condition within a certain range in the order close to the condition. In addition, the availability of the installation site and the next available time are also displayed with icons.

  The detailed information display unit 502b displays the usage status, maintenance schedule, past user information, advertisement area, ranking of each flow attribute advertisement, usage fee, and the like regarding the advertisement signboard selected in the installation location candidate list display unit 502a. To do.

  The weather setting pull-down menu 502c is for setting a weather condition as a re-search condition. Based on the weather conditions set here, it is possible to narrow down a list of advertising signboards displayed on the installation location candidate list display unit 502a.

  The installation start pull-down menu 502d is used to reset the installation start time of the advertising sign as a re-search condition. The installation period pull-down menu 502e is for resetting the advertisement signboard installation period as a re-search condition.

  The weather forecast display unit 502f displays a list of weather forecast data from past weather data and weather forecast data. With reference to the weather data displayed here, the weather is input to the weather setting pull-down menu 502c.

  When a search condition is set in the weather setting pull-down menu 502c, the installation start pull-down menu 502d, or the installation period pull-down menu 502e, the advertisement signboard can be searched again by pressing the re-search button 502g.

  Further, if the network board display button 502h is pressed in a state where one advertisement signboard is selected in the installation location candidate list display section 502a, a network that displays a list of the advertisement signboard and the network board related to the advertisement signboard. The board display screen is displayed.

  If the reservation / contract button 502i is pressed while one advertisement signboard is selected in the installation location candidate list display section 502a, it is possible to conclude a use reservation or a use contract for the advertisement signboard. When the reservation / contract button 502i is pressed, a screen for inputting user information may be displayed, and processing for creating a reservation confirmation document or a use contract may be performed.

  Next, the network board display screen displayed on the display screen as the condition search result display unit 107 in the advertisement signboard installation position proposal processing procedure shown in FIG. 9 will be described. FIG. 12 is displayed on the display screen in a separate window from the search result display screen in response to pressing of the network board display button 502h as the condition search result display unit 107 in the advertising signboard installation position proposal processing procedure shown in FIG. It is an image figure of a network board display screen.

  As shown in the figure, the network board display screen 503 includes a network board list display unit 503a, a detailed information display unit 503b, a charge display unit 503c, a reservation / contract button 503d, and a close button 503e.

  The network board list display unit 503a is a display unit for displaying a list of network boards related to one advertisement signboard selected in the installation location candidate list display unit 502a of the search result display screen 502.

  The detailed information display unit 503b displays the usage status, maintenance schedule, past user information, advertisement area, ranking of each flow attribute advertisement, management company, and the like regarding the advertisement signboard selected in the network board list display unit 503a. .

  The fee display unit 503c is a display unit for displaying the total fee of the network board usage fee selected by the network board list display unit 503a.

  If the reservation / contract button 503d is pressed in a state where one or a plurality of advertisement signs are selected in the network board list display unit 503a, it is possible to conclude a use reservation or a use contract for the advertisement signs. . When the reservation / contract button 503d is pressed, a screen for inputting user information may be displayed, and processing for creating a reservation confirmation document or a use contract may be performed.

  When the close button 503e is pressed, the network board display screen 503 is closed and the display is erased.

  In this way, by presenting a network board that can further enhance the effectiveness of the advertisement and making it possible to make a reservation / contract, it is possible to promote the reservation / contract of other network boards that can be used for a certain advertisement signboard. Use promotion can be planned. Accordingly, it is possible to improve sales by using billboard usage.

  In the first embodiment, the advertisement signboard selection conditions are optimally selected based on the age and sex of the person targeted by the advertisement, the product category and product sales store district information of the advertisement target product, the advertisement installation start time, the advertisement installation period, and the like. However, the present invention is not limited to this, and the gaze rate is calculated from the ratio of records in which the advertising sign gaze start time is set for all passing people records among the records of the flow attribute statistics table. Alternatively, an advertisement signboard having a higher gaze rate may be selected and selectively presented as an advertisement signboard that is optimal for placing an advertisement. Thereby, the advertising signboard which can obtain a gaze more efficiently can be proposed.

  The marketing support terminal device 100 according to the first embodiment includes an advertisement surface DB 102a, a weather attribute-added flow attribute DB 102b, and a weather forecast DB 102c. From these DBs, the age and sex of the target layer that performs the advertisement, the product category To acquire past flow attribute information that matches the input conditions such as the start position and the installation period of the advertisement signboard, the advertisement signboard, and the optimum advertisement signboard for advertising based on the acquired past flow attribute information It was made possible to select and present and support marketing that increases the efficiency of advertising billboards. In addition, it avoids the problem of personnel costs related to data collection, makes it possible to investigate many survey items, and ensures high objectivity in determining the attributes of survey targets.

  Next, with reference to FIGS. 13-17, Example 2 which concerns on the marketing support apparatus and marketing support method of this invention is shown. In the second embodiment, a person passing through the advertising billboard area in front of the advertising billboard is imaged by a camera, and the captured image is analyzed to attribute the person passing through the advertising billboard area (gender, age, color of clothes, etc.) And data that matches the conditions from the target age, gender, and district attributes by analyzing the data recorded in the DB by detecting the presence or absence of gaze on the advertising billboard using the marketing support terminal device This is an embodiment that makes it possible to analyze the color of clothes and display a graph based on clothes.

  The configurations of the marketing support system, the marketing support terminal device 100, the system server 200, and the aggregation center server 300 of the second embodiment are basically the same as those of the first embodiment. Further, the flow attribute statistical table, the weather information table, and the advertising billboard management information table used in the second embodiment are the same as those in the first embodiment. Further, the advertisement signboard usage status table used in the first embodiment is not used in the second embodiment. On the other hand, in Example 2, the advertising screen DB 102a of the marketing support terminal device 100 has a district correspondence table.

  Also, the second embodiment differs from the first embodiment in the search processing procedure in the marketing support terminal device 100, and the display screen such as the search condition input screen is different. Except for this difference, the second embodiment is the same as the first embodiment, and therefore, the second embodiment will be described only for the difference from the first embodiment.

  First, the district correspondence table of the advertisement screen DB 102a will be described. FIG. 13 is an image diagram of a district correspondence table included in the advertisement screen DB 102a. As shown in the figure, the district correspondence table has columns of “district division”, “within radius x [km]”, and “corresponding district”. If the explanation is made according to the example in the figure, the “district division” is “A district” and the district division existing in the circle of radius x [km] centered on the “A district” is associated. ing.

  For example, when x = 0.3 [km], “B district” exists in a circle within a radius of 0.3 [km] centered on “A district”. Therefore, when “within a circle within a radius of 0.3 [km] centered on“ A district ”” is designated as a selection condition when selecting an advertising billboard, “A district” and “ "B district" is also a search target. Further, in the case of x = 0.5 [km], “C district” further exists in a circle within a radius of 0.5 [km] centering on “A district”. Therefore, if “within a circle within a radius of 0.5 [km] centered on“ A district ”” is specified as a selection condition when selecting an advertising billboard, “A district” and “ "B district" and "C district" are also search targets.

  Similarly, when x = 1.0 [km], “D district” and the like further exist within a circle having a radius of 1.0 [km] centered on “A district”. Therefore, when “within a circle within a radius of 1.0 [km] centered on“ A district ”” is designated as a selection condition for selecting an advertising billboard, “A district” and “ “B district”, “C district”, “D district”, and the like are also search targets. In addition, x = 1.5 [km], 2.0 [km], 3.0 [km], 4.0 [km], and 5.0 [km] are also illustrated.

  In addition, as a category of “within radius x [km]” in FIG. 13, x = 0.3 [km], 0.5 [km], 1.0 [km], 1.5 [km], 2.0 [km], 3.0 [km], Although 4.0 [km] and 5.0 [km] are exemplified, this is only an example, and the present invention is not limited to this.

  Next, the district clothes attribute analysis graph display processing procedure in the marketing support terminal device 100 of the marketing support system of the second embodiment will be described. FIG. 14 is a flowchart illustrating a district clothing attribute analysis graph display processing procedure in the marketing support terminal device 100 of the marketing support system according to the second embodiment. As shown in the figure, first, a search condition is accepted (step S201). Subsequently, data that matches the accepted search condition is acquired (step S202), and the obtained data is displayed (step S203).

  Next, it is determined whether or not to reset the search condition (step S204). If the search condition is to be reset (step S204 affirmative), the process proceeds to step S201, and if not reset (step S204 negative), the step The process proceeds to S205.

  Next, in step S205, it is determined whether or not an instruction to display a graph display has been issued. If it is determined that an instruction has been issued (Yes in step S205), a graph is displayed (step S206) and it is not determined that an instruction has been given. If it is found (No at Step S205), the process proceeds to Step S207.

  In step S207, it is determined whether or not to end the district clothing attribute analysis graph display process. When it is determined that the district clothing attribute analysis graph display process is to be ended (Yes in step S207), the advertisement signboard installation position proposal process is ended and is not determined to be ended. (No at step S207), the process proceeds to step S201.

  Next, the search condition input screen displayed on the display screen as the extraction condition input unit 106 in the district clothing attribute analysis graph display processing procedure shown in FIG. 14 will be described. FIG. 15 is an image diagram of a search condition input screen that is first displayed on the display screen as the extraction condition input unit 106 in the district clothing attribute analysis graph display processing procedure shown in FIG. As shown in the figure, the search condition input screen 601 displays the age pull-down menu 601a that is a pull-down menu for selectively inputting the age that is the attribute of the target to be advertised, and the gender that is also the attribute of the target to be advertised. Gender pull-down menu 601b which is a pull-down menu to be selected and input, district classification pull-down menu 601c which is a district attribute of a district where clothes attributes are to be analyzed, range pull-down menu 601d which is a district attribute of a district where clothes attributes are also to be analyzed, and input A search button 601e for starting a search process based on the set condition, and a cancel button 601f for ending the search condition input.

  These pull-down menus are used to select and input search conditions from a list of selection candidates, but may be directly input according to a certain input rule.

  Next, the search result display screen displayed on the display screen as the condition search result display unit 107 in the district clothing attribute analysis graph display processing procedure shown in FIG. 14 will be described. FIG. 16 is an image diagram of a search result display screen displayed on the display screen following the search condition input screen as the condition search result display unit 107 in the district clothing attribute analysis graph display processing procedure shown in FIG. As shown in the figure, the search result display screen 602 includes a district clothing attribute list display unit 602a, a weather setting pull-down menu 602b, a district classification pull-down menu 602c of the district attribute reset menu, and a district attribute reset menu. A range (within radius x [km]) pull-down menu 602d, a weather prediction display unit 602e, a graph display button 602f, and a re-search button 602g are provided.

  The district clothes attribute list display unit 602a sorts the advertising signboard candidates that match the search condition or close to the search condition within a certain range in the order close to the condition in the order close to the district division that is the central district of the search condition. And display. It also displays the distance from the district division that is the central district and the nearest station. In addition, information about the color of clothes corresponding to the advertising signboard selected by the search is also displayed.

  The weather setting pull-down menu 602b is for setting a weather condition as a re-search condition. Based on the weather conditions set here, it is possible to narrow down the list of advertising billboards displayed in the district clothing attribute list display unit 602a.

  The district category pull-down menu 602c in the district attribute reset menu can set the district category that is the central district of the search condition as the re-search condition. Similarly, the area attribute reset menu range (within radius x [km]) pull-down menu 602d can set a range from the central area to be searched as a re-search condition.

  The district attribute reset menu may use a user interface (UI) for selecting a district from a map.

  The weather forecast display unit 602e displays a list of weather forecast data from past weather data and weather forecast data. With reference to the weather data displayed here, the weather is input to the weather setting pull-down menu 602b.

  If the graph display button 602f is pressed in a state where one advertisement signboard is selected in the district clothes attribute list display section 602a, a graph display screen that displays a distribution color graph of clothes colors related to the advertisement signboard is displayed. Is displayed.

  When search conditions are set in the weather setting pull-down menu 602b, the district category pull-down menu 602c, or the range (within radius x [km]) pull-down menu 602d, the advertisement signboard is re-searched by pressing the search button 602g again. It becomes possible to do.

  Next, the district clothing attribute analysis graph display screen displayed on the display screen as the condition retrieval result display unit 107 in the district clothing attribute analysis graph display processing procedure shown in FIG. 14 will be described. FIG. 17 is displayed on the display screen in a separate window from the search result display screen in response to the pressing of the graph display button 602f as the condition search result display unit 107 in the district clothes attribute analysis graph display processing procedure shown in FIG. It is an image figure of a district clothes attribute analysis graph display screen.

  As shown in the figure, the district clothing attribute analysis graph display screen 603 has a graph display and a close button 603a. When the close button 603a is pressed, the district clothes attribute analysis graph display screen 603 is closed and the display is erased.

  Since the district clothing attribute analysis graph display screen displays the ratio of each color of clothing corresponding to one advertisement signboard selected in the district clothing attribute list display unit 602a as a pie chart, it is clearly displayed in the target district. It becomes possible to easily grasp and analyze the distribution of each color of clothes.

  The marketing support terminal device 100 according to the second embodiment has an advertisement screen DB 102a, a weather attribute-attached flow attribute DB 102b, and a weather forecast DB 102c. From these DBs, the age and gender of the target layer for advertising and district attributes The past flow attribute information that matches the input conditions such as the district classification and the range is acquired, and the flow attribute analysis display based on the acquired past flow attribute information, for example, the occupation ratio of each color in the clothing color It is possible to support marketing operations that increase the efficiency of advertising billboards by displaying them visually with graphs. In addition, it avoids the problem of personnel costs related to data collection, makes it possible to investigate many survey items, and ensures high objectivity in determining the attributes of survey targets.

  Next, with reference to FIGS. 18-27, Example 3 which concerns on the marketing support apparatus and marketing support method of this invention is shown. In the third embodiment, a person who passes through or stays in the event space area is imaged by a camera, and the attributes (gender, age, clothes color) of the person who passes through the advertising billboard area by analyzing the captured image are analyzed. Etc.) and the district attributes and events that are going to be held by analyzing the data recorded in the DB by detecting the presence of attention to the event stage of the event space and using the marketing support terminal device This is an embodiment that makes it possible to propose a suitable event space based on data that meets the conditions from the time of the attempt.

  The configurations of the marketing support system, the system server 200, and the aggregation center server 300 in the third embodiment are basically the same as those in the first embodiment. The weather information table used in the third embodiment is the same as that in the first embodiment.

  Further, the third embodiment differs from the first embodiment in the layout of the flow attribute statistical table. In the third embodiment, an event space management information table is used instead of the advertising billboard management information table of the first embodiment, and an event space usage status table is used instead of the advertising billboard usage status table of the first embodiment. Furthermore, the search processing procedure in the marketing support terminal device 100 is different, and the display screen such as the search condition input screen is different. Except for this difference, the third embodiment is the same as the first embodiment. Therefore, the third embodiment will be described only for the difference from the first embodiment.

  First, the system configuration of the marketing support system according to the third embodiment will be described. FIG. 18 is a system configuration diagram illustrating a system configuration of the marketing support system according to the third embodiment. Since the system configuration of the marketing support system of the third embodiment is basically the same as the system configuration of the marketing support system of the first embodiment, only the differences will be described. As shown in the figure, in the third embodiment, an event stage s is arranged at the position of the advertising billboard k of the first embodiment. The event space of the third embodiment corresponds to the passage of the first embodiment.

The cameras 250a, 250b, and 250c image a person who passes through or stays in the event space area in front of the event stage s. The camera 250a takes an image of a person present in the event space area r ₃ from the plane event stage s is installed, the camera 250b and 250c are arranged to face in the event space present in the event space area r ₄ People Image.

  Next, the weather attribute-added flow attribute DB 102b according to the third embodiment will be described. FIG. 19 is a diagram illustrating an outline in which the flow attribute DB 102b with weather information according to the third embodiment is generated from the flow attribute DB 302a and the weather DB 302b according to the third embodiment. The weather DB 302b is a DB having a weather information table. In the third embodiment, the flow attribute statistics table is fetched from the flow attribute DB 302a to the flow attribute DB 102b with weather information, and the weather information table is fetched from the weather DB 302b to the flow attribute DB 102b with weather information. The flow attribute DB 102b has a flow attribute statistics table and a weather information table.

  The flow attribute statistical table of the third embodiment includes an “event space identifier”, “event space installation location”, “event space installation district”, “nearest station”, “event category”, and “product name or It has columns of “event name”, “passerby ID”, “passage detection time”, “gaze start detection time”, “age”, “sex”, and “clothing”.

  “Event space identifier” is information for identifying an individual event space in the flow attribute statistical table. “Event space installation location” is information regarding the installation location of the event space. The “event space installation district” is information regarding the district where the event space is installed. “Nearest station” is information about the nearest station where the event space is installed. “Event category” is information relating to the classification of events performed in the event space. The “product name or event name” is the product name of the product for the purpose of advertising the event held in the event space, or information related to the event name. For example, “event category” includes “clothing”, “food”, and “entertainment”. If “Event Category” is “Apparel” or “Food”, “Product Name or Event Name” is “Product Name”, and if “Event Category” is “Entertainment”, “Product Name or Event Name” is “ Event name ”. The “product name” is a specific product name such as “bagel” or “chocolate”. In this case, the event held in the event space is an event for the purpose of promoting sales such as “bagel” or “chocolate”. The “event name” is a specific event name such as “handshake event” or “rock concert”.

  “Passer ID” is identification information for uniquely identifying a person who has been detected to have passed through the event space area. The “passage detection time” is information indicating the date and time when it was detected that the person identified by the “passerby ID” passed through the event space area. “Gaze start detection time” is information indicating the date and time of detection when it is detected that a person who has passed through the event space area has started gazing at the event stage s. Even if it is detected that a person has passed through the event space area and the “passing detection time” is registered, if no gaze is detected for the event, the “gazing start detection time” A “NULL” value will be stored. This makes it possible to identify whether or not the event stage s has been watched when passing through the advertising billboard area.

  “Year” is an estimated value of the age category of the person estimated by judging the face of the person who passed the advertising billboard area. The “age”, “sex”, and “clothing” of the person are the same as in the first embodiment.

  Next, the configuration of the marketing support terminal device according to the third embodiment illustrated in FIG. 19 will be described. FIG. 20 is a functional block diagram showing the configuration of the marketing support terminal device 100 shown in FIG. The marketing support terminal device 100 according to the third embodiment is different from the first embodiment in that the storage unit 102 includes an event space DB 102d, a weather attributed flow attribute DB 102b, a weather forecast DB 102c, and a trend DB 102e. Except for this difference, the second embodiment is the same as the first embodiment.

  The event space DB 102d stores an event space management table (to be described later), an event space utilization status table, and the same district correspondence table as in the second embodiment. The weather attribute-added flow attribute DB 102b stores the flow attribute statistics table and the weather information table shown in FIG. The weather forecast DB 102c is the same as the weather forecast DB 102c of the first embodiment. The trend DB 102e stores a trend database table.

  Next, the event space management information table stored in the event space DB 102d shown in FIG. 20 will be described. FIG. 21 is an image diagram of an advertising billboard management information table stored in the event space DB 102d shown in FIG. The event space management information table has columns of “event space identifier”, “installation district category”, “location category”, “event space area”, “fee”, and “installation location manager”. .

  “Event space identifier” is unique identification information for identifying an event space. The “event space identifier” in the event space management information table is the same information as the “event space identifier” in the flow attribute statistics table, and by associating the two, detailed information on the event space indicating the flow attribute (the event space concerned) Is the information about the district where the site is installed, the event space area that is the area of the event space, the fee required to use the event space for the event, the event space and the installation location It is possible to obtain information such as an installation location manager who is a manager.

  “Installed district classification” is information about the district where the advertising billboard is installed. The “installed district classification” in the advertisement signboard management information table is the same information as the “event space installed district” in the flow attribute statistical table, and the two can be associated with each other. It is possible to narrow down the event space that can be a selection candidate by “installation district classification”.

  “Event space area” is information indicating the area of the event space. The “event space area” can narrow down event spaces that can be selection candidates. “Installation location manager” is information indicating the installation location of the event space and the administrator of the event space itself.

  Next, the event space utilization status table stored in the event space DB 102d shown in FIG. 20 will be described. FIG. 22 is an image diagram of an event space utilization status table stored in the event space DB 102d shown in FIG. The event space usage status table has columns of “event space identifier” and past and future years belonging to a certain period.

  In this event space usage status table, the usage status in units of one month for the event space specified by the event space identifier is stored. When the event space is used in a certain month, the name of the user is stored, and when there is no use, “empty” is stored. For example, an event space whose “event space identifier” is “33” stores that “A Corporation” is used in “January 2006” and “February 2006”. In “March 2006”, “June 2006” and “July 2006”, it is stored that there is no user and is “vacant”. Further, it is stored that “D Corporation” is used in “April 2006” and “May 2006”.

  Also, for example, an advertisement signboard with “54” as the “event space identifier” is stored as “scheduled maintenance” in “March 2006”, indicating that maintenance work will be performed in that year and month. Has been. In this way, the past usage status and future usage status or future maintenance schedule of the current year can be centralized by storing the usage status and maintenance status of advertising billboards in a certain period of time in chronological order. It becomes possible to grasp. The past usage status is accumulated information about which users have used in the past, and the future usage status or future maintenance schedule is the future user usage schedule, or which event space will be used in the future. It can indicate when it is available and is scheduled for maintenance, and it can be clarified when it is possible to make a reservation or contract.

  Next, the trend database table stored in the trend DB 102e shown in FIG. 20 will be described. FIG. 23 is an image diagram of a trend database table stored in the trend DB 102e shown in FIG. The trend database table is a table that stores information on the current state of the trend and future predictions available from the third party period. The trend database table includes “age”, “gender”, “event category”, “product name or event name”, “implementation area”, “epoch start time”, and “expected duration of trend”. , Columns of “fashion trend regression characteristics” and “fashion trend regression characteristics cycle”.

  “Year”, “Gender”, “Product Name or Event Name” are the same as the columns of “Year”, “Gender”, “Product Name or Event Name” in the flow attribute statistical table shown in FIG. The “product category” is the same as the “event category” included in the flow attribute statistics table shown in FIG.

  The “endemic area” is information regarding the area where the outbreak occurs. “Trend start time” is information relating to the start time of the trend. The “epidemic duration prediction period” is information relating to a period during which the epidemic continues. “Fashion regression characteristic” is information regarding whether or not the trend can occur recursively and periodically. “Trend regression characteristics” is information regarding the cycle of the regression when “trend regression characteristics” is “present”.

  For example, according to FIG. 23, “bagels” whose “product category” is “food” are prevalent in “women” whose “age” is “30s”, and the “endemic area” is “ It is “B district”, “the epidemic start time” is “February 1, 2006”, “the epidemic lasting expected period” is “12 months”, and “the epidemic regression characteristic” is “none” I understand.

  Next, an event space proposal process procedure in the marketing support terminal device 100 of the marketing support system shown in FIG. 18 will be described. FIG. 24 is a flowchart showing an event space proposal processing procedure in the marketing support terminal device 100 of the marketing support system shown in FIG. As shown in the figure, first, a search condition is accepted (step S301). Subsequently, data that matches the accepted search condition is acquired (step S302), and the obtained data is displayed (step S303).

  Next, it is determined whether or not the search condition is reset (step S304). If the search condition is to be reset (step S304 affirmative), the process proceeds to step S301. The process proceeds to S305.

  Next, in step S305, it is determined whether or not the display of detailed information has been instructed. If it is determined that the instruction has been issued (Yes in step S305), the detailed information is displayed (step S306) and it is determined that the instruction has been given. If not (No at Step S305), the process proceeds to Step S307.

  Next, in step S307, it is determined whether or not to end the event space proposal process. If it is determined to end (Yes in step S307), the event space proposal process is ended and it is not determined to end (step S307). (No at S307), the process proceeds to step S301.

  Next, a search condition input screen displayed on the display screen as the extraction condition input unit 106 in the event space proposal processing procedure shown in FIG. 24 will be described. FIG. 25 is an image diagram of a search condition input screen that is first displayed on the display screen as the extraction condition input unit 106 in the terrestrial event space proposal processing procedure shown in FIG. As shown in the figure, the search condition input screen 701 includes a district pull-down menu 701a that is a district attribute of the district where the event is to be performed, a range pull-down menu 701b that is the district attribute of the district where the event is to be performed, and an event holding. A start time pull-down menu 701c that is a time, a holding period pull-down menu 701d that is also an event holding time, a search button 701e for starting a search process based on the input conditions, and a search condition input And a cancel button 701f.

  These pull-down menus are used to select and input search conditions from a list of selection candidates, but may be directly input according to a certain input rule.

  Next, the search result display screen displayed on the display screen as the extraction condition input unit 106 in the event space proposal processing procedure shown in FIG. 24 will be described. FIG. 26 is an image view of a search result display screen displayed on the display screen following the search condition input screen as the condition search result display unit 107 in the event space proposal processing procedure shown in FIG. As shown in the figure, the search result display screen 702 includes a category-specific trend survey tab view display section 702a, an event period reset pull-down menu 702b for resetting the event start period and event period, A product category setting pull-down menu 702c for setting the product category of the product to be set, a district classification pull-down menu 702d of the district attribute reset menu, and a range (within radius x [km]) pull-down menu 702e of the district attribute reset menu. A weather forecast display unit 702f, a weather setting pull-down menu 702g, a trend information display unit 702h, a detail display button 702i, and a re-search button 702j.

  The category-specific trend survey tab view display unit 702a divides tabs into two levels, gender and age, and displays the flow attributes related to events of the specified gender and age in tab views. In addition, event space candidates that match or are close to the conditions are sorted and displayed in the order close to the conditions in the order close to the district division that is the central area of the search condition. It also displays the distance from the district division that is the central district and the nearest station. In addition, information about the color of clothes corresponding to the advertising signboard selected by the search is also displayed.

  The product category setting pull-down menu 702c is for setting a product category as a re-search condition. Based on the product category set here, it is possible to narrow down the list of event spaces displayed in the category-specific trend survey tab view display unit 702a.

  The weather setting pull-down menu 602b is for setting a weather condition as a re-search condition. Based on the weather conditions set here, it becomes possible to narrow down the list of event spaces displayed in the category-specific trend survey tab view display portion 702a.

  The district category pull-down menu 702d of the district attribute reset menu can set the district category that is the central district of the search condition as the re-search condition. Similarly, the area attribute reset menu range (within radius x [km]) pull-down menu 702e can set a range from the central area to be searched as a re-search condition.

  The district attribute reset menu may use a user interface (UI) for selecting a district from a map.

  The weather forecast display unit 702f displays a list of weather forecast data from past weather data and weather forecast data. With reference to the weather data displayed here, the weather is input to the weather setting pull-down menu 702g.

  The trend information display unit 702h displays a list of current trends and future predictions. With reference to the trend information displayed here, the holding time is reset in the holding time reset pull-down menu 702b, and the product category is set in the product category setting pull-down menu 702c. By making it possible to set the holding time and the product category with reference to the trend information, it is possible to select an event space that can hold an event related to the optimal product at an appropriate time that grasps the timing of the trend it can.

  If the detail display button 702i is pressed in a state where one event space is selected in the category-specific trend survey tab view display portion 702a, detailed information related to the event space is displayed.

  When the search condition is set in the holding time reset pull-down menu 702b, the district classification pull-down menu 702d, the range (within radius x [km]) pull-down menu 702e, or the weather setting pull-down menu 702g, the re-search button 702j is pressed. Makes it possible to re-search the event space.

  Next, an event space display screen displayed on the display screen as the condition search result display unit 107 in the event space suggestion processing procedure shown in FIG. 24 will be described. FIG. 27 shows an event space display that is displayed on the display screen in a window different from the search result display screen in response to the pressing of the detail display button 702j as the condition search result display unit 107 in the event space proposal processing procedure shown in FIG. It is an image figure of a screen.

  As shown in the figure, the event space display screen 703 has a detailed information display part 703a, a charge display part 703b, a reservation / contract button 703c, and a close button 703d.

  The detailed information display unit 703a includes a usage status, maintenance schedule, past user information, event space area, ranking for each event space of the flow attribute, a management company regarding the event space selected in the category-specific trend survey tab view display unit 702a. Etc. are displayed.

  The fee display unit 703b is a display unit for displaying a usage fee of an event space selected by the category-specific trend survey tab view display unit 702a and displaying detailed information on the event space display screen.

  If the reservation / contract button 703c is pressed, it is possible to conclude a use reservation or a use contract for the event space. When the reservation / contract button 703c is pressed, a screen for inputting user information may be displayed, and processing for creating a reservation confirmation document or a use contract may be performed.

  When the close button 703d is pressed, the event space display screen 703 is closed and the display is erased.

  In the third embodiment, as the event space selection condition, the optimum event space is selected using the event holding district, the event holding time and the holding period as the selection conditions. However, the present invention is not limited to this. , Calculate the gaze rate from the ratio of records in which the event gaze start time is set to the records of all passing detection persons, select an event space with a higher gaze rate, and optimal event space for holding an event It is good also as selecting and presenting as. Thereby, the event space which can attract customers more efficiently and can obtain a gaze can be proposed. In addition, it is possible to efficiently support event planning because it is possible to know what kind of events can be expected to attract customers in the district.

  The marketing support terminal device 100 according to the third embodiment includes an event space DB 102d, a weather attribute-added flow attribute DB 102b, a weather forecast DB 102c, and a trend DB 102e. Obtain past flow attribute information that matches the input conditions such as category, scope, start time as event holding time, holding time, etc., while referring to trend information that is current and future forecast information By setting the event type, the target product or the event holding time and making the event space searchable again, the optimal event space is selected and presented based on the acquired past flow attribute information, and the event It has become possible to support marketing operations that increase the efficiency of space use. In addition, it avoids the problem of personnel costs related to data collection, makes it possible to investigate many survey items, and ensures high objectivity in determining the attributes of survey targets.

  INDUSTRIAL APPLICABILITY The present invention is useful when it is desired to perform marketing that avoids the problem of personnel costs, makes it possible to investigate many survey items, and ensures high objectivity in determining the attributes of the survey object.

It is a figure which shows the characteristic of this invention. 1 is a system configuration diagram illustrating a system configuration of a marketing support system of Embodiment 1. FIG. FIG. 2 is a functional block diagram illustrating a configuration of a system server 200 according to the first embodiment. FIG. 3 is a functional block diagram illustrating a configuration of an aggregation center server 300 according to the first embodiment. It is a figure which shows the outline | summary in which the flow attribute DB102b with a weather information of Example 1 is produced | generated. It is a functional block diagram which shows the structure of the marketing assistance terminal device 100 of Example 1. FIG. It is an image figure of the advertising signboard management information table of Example 1. It is an image figure of the advertising signboard utilization condition table of Example 1. It is a flowchart which shows the advertising signboard installation position proposal process sequence in the marketing support terminal device 100 of Example 1. It is an image figure of the search condition input screen of Example 1. FIG. It is an image figure of the search result display screen of Example 1. FIG. 3 is an image diagram of a network board display screen according to the first embodiment. It is an image figure of the area corresponding | compatible table of Example 2. FIG. It is a flowchart which shows the district clothing attribute analysis graph display processing procedure in the marketing assistance terminal device 100 of Example 2. FIG. It is an image figure of the search condition input screen of Example 2. It is an image figure of the search result display screen of Example 2. It is an image figure of the district clothes attribute analysis graph display screen of Example 2. FIG. It is a system configuration | structure figure which shows the system configuration | structure of the marketing assistance system of Example 3. It is a figure which shows the outline | summary in which the flow attribute DB102b with a weather information of Example 3 is produced | generated. It is a functional block diagram which shows the structure of the marketing assistance terminal device 100 of Example 3. FIG. It is an image figure of the advertising signboard management information table of Example 3. It is an image figure of the event space utilization condition table of Example 3. It is an image figure of the fashion database table of Example 3. 12 is a flowchart illustrating an event space proposal processing procedure in the marketing support terminal device 100 according to the third embodiment. It is an image figure of the search condition input screen of Example 3. It is an image figure of the search result display screen of Example 3. It is an image figure of the event space display screen of Example 3.

Explanation of symbols

k Billboard r ₁ billboard area r ₂ billboard area r ₃ event space area r ₄ event space area s event stage 100 marketing support terminal device 101 control unit 102 storage unit 102a ad surface DB
102b Flow attribute DB with weather information
102c Weather forecast DB
102d Event space DB
102e fashion DB
DESCRIPTION OF SYMBOLS 103 Extraction condition input control part 104 Condition search process part 105 Condition search result display control part 106 Extraction condition input part 107 Condition search result display part 200 System server 201 Control part 202 Storage part 202a Gaze judgment criterion 203 Passing person detection part 203a Moving area Detection unit 203b Human detection unit 204 Gaze human detection unit 204a Face detection processing unit 204b Face direction detection processing unit 205 Sub-face region determination processing unit 206 Operation control unit 207 Display control unit 208 I / F unit 209 Operation unit 210 Display unit 210 I / F unit 250a camera 250b camera 250c camera 300 totaling center server 301 control unit 302a flow attribute DB
302b Weather DB
302 storage unit 303 advertisement signboard installation position information registration unit 304 passage detection time registration unit 305 gaze detection time registration unit 306 passer's age registration unit 307 passer's gender registration unit 308 passer's face lower attribute registration unit 309 operation control unit 310 display control Section 311 I / F section 312 Operation section 313 Display section 501 Search condition input screen 501a Age pull-down menu 501b Gender pull-down menu 501c Product category pull-down menu 501d Product category pull-down menu 501e Installation start pull-down menu 501f Installation period pull-down menu 501g Search button 501h Cancel Button 502 Search result display screen 502a Installation location candidate list display section 502b Detailed information display section 502c Weather setting pull-down menu 502d Installation start puller Menu 502e Installation period pull-down menu 502f Weather forecast display section 502g Re-search button 502h Network board display button 502i Reservation / contract button 503 Network board display screen 503a Network board list display section 503b Detailed information display section 503c Price display section 503d Reservation / contract Button 503e Close button 601 Search condition input screen 601a Age pull-down menu 601b Gender pull-down menu 601c District category pull-down menu 601d Range pull-down menu 601e Search button 601f Cancel button 602 Search result display screen 602a District clothing attribute list display section 602b Weather setting pull-down menu 602c District classification pull-down menu 602d Range (radius x [km]) Pull-down menu 602e Weather forecast display section 602f Graph display button 602g Re-search button 603 District clothing attribute analysis graph display screen 603a Close button 701 Search condition input screen 701a District classification pull-down menu 701b Range pull-down menu 701c Start time pull-down menu 701d Holding period pull-down menu 701e Search button 701f Cancel button 702 Search result display screen 702a Category-specific trend survey tab view display part 702b Date reset pull-down menu 702c Product category setting pull-down menu 702d District division pull-down menu 702e Pull-down menu 702f Weather forecast display part 702g Weather setting pull-down menu 702h Trend information display section 702i Detail display button Down 702j re-search button 703 events space display screen 703a detailed information display section 703b fee display section 703c reservation and contract button 703d button

Claims (4)

Fluidity information that is attribute information of the person acquired by analyzing an image captured by the imaging device of a person who flows in the event space, identification information of the event space, event space installation area information, and the event Accumulation information storage means for associating and accumulating information on products for the purpose of advertising the event held in the space and the category of the products;
Trend information storage means for storing past information on trend characteristics of products, future information on trends including trend start time information and duration information, and trend occurrence district information in association with each other,
As a selection condition for selecting the event space, selection condition input means for inputting the event space setting district information,
Event space selection means for selecting event space candidates having event space setting district information that matches the event space setting district information input to the selection condition input means with reference to the accumulated information storage means;
The event space candidate information selected by the event space selection means is read out from the stored information storage means and displayed, and further, the occurrence of the epidemic that matches the event space installation area information input to the selection condition input means Information acquisition and display means for reading past information and future information of fashion characteristics of products associated with district information from the fashion characteristics storage means and displaying them;
The information acquisition and display means sets the category of the product for the purpose of advertising the event on the screen on which the candidate information of the event space and the past information and future information of the fashion characteristics of the product are displayed, and the stored information storage Referring to means, said reselect the event space from the event space event space selected by the selection means candidate with the category of the product that matches the set the category of the product, the information acquiring Display unit Event space reselecting means for displaying information on the reselected event space by
A marketing support apparatus characterized by comprising: The accumulated information storage means stores the event space usage status and the maintenance work schedule of the event space in association with the identification information of the event space,
2. The marketing support apparatus according to claim 1, wherein the information acquisition / display unit reads out and displays the usage status and maintenance work schedule of the event space selected by the event space selection unit from the accumulated information storage unit. . The accumulated information storage means stores the area of the event space and the usage fee for the event space in association with the identification information of the event space,
The marketing support apparatus according to claim 1 or 2, wherein the information acquisition and display unit reads and displays the area and usage fee of the event space selected by the event space selection unit from the accumulated information storage unit. . A marketing support method for referring to a storage unit and selecting an event space to be used when the control unit performs an event based on a selection condition input to the input unit and displaying the event space on the display unit,
The storage unit
Fluidity information that is attribute information of the person acquired by analyzing an image captured by the imaging device of a person who flows in the event space, identification information of the event space, event space installation area information, and the event Accumulation information storage means for associating and accumulating information on products for the purpose of advertising the event held in the space and the category of the products;
A trendy characteristic storage means for storing past information on the trendy characteristics of the product, future information on the trend including trend start time information and duration information, and trendy district information in association with each other;
Executed in the control unit,
As a selection condition for selecting the event space, a selection condition input step for inputting the event space setting district information by the input unit,
An event space selection step of selecting event space candidates having event space installation district information that matches the event space installation district information input in the selection condition input step with reference to the accumulated information storage means;
The event space candidate information selected in the event space selection step is read from the stored information storage means and displayed on the display unit, and further matches the event space setting district information input in the selection condition input step. An information acquisition and display step of reading past information and future information of the fashion characteristics of the product associated with the fashion occurrence area information from the fashion characteristics storage means and displaying the information on the display unit
By setting the category of the product that is the purpose of advertising the event on the screen where the information of the candidate event space and the past information and the future information of the trendy characteristics of the product are displayed on the display unit by the information acquisition display step , Event space reselection for reselecting an event space having a product category that matches the set product category from the event space candidates selected by the event space selection step with reference to the accumulated information storage means Process,
Information redisplaying step of reading out information on the event space reselected by the event space reselecting step from the stored information storage means and displaying it on the display unit;
A marketing support method characterized by including

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