JP5895023B2 - Station user management system - Google Patents

Description

  The present invention relates to a station user management system.

  A configuration is known in which information related to station users is collected via an automatic ticket gate or the like. Patent Document 1 describes an example of such a configuration. Patent Document 1 describes that a simulation is performed by acquiring the number of visitors and exits.

JP 2002-187551 A

  However, the conventional technique has a problem that the usage is limited because the breakdown of users is not taken into consideration.

  For example, in the technique of Patent Document 1, the total number of visitors and exits is referred to, but the breakdown of users (for example, gender, status, etc.) is not considered. For this reason, for example, it is not very effective as reference information when changing the display of goods in accordance with the customer base in a store in a station.

  The present invention has been made to solve such problems, and an object of the present invention is to provide a station user management system that provides information in consideration of the breakdown of users.

In order to solve the above problems, the station user management system according to the present invention is:
The number of users having the first user attribute value and the first user attribute value among the users who entered or exited the station in the first time zone within the past predetermined time from the current time and the first user attribute value An actual ratio calculation function for calculating a ratio with the number of users who do not have an actual ratio;
A ratio display function that displays the actual ratio ,
Of the users who entered and entered the second time period within the past predetermined time from the estimation target time before the previous day, the number of users having the first user attribute value and the first user attribute value are not included. An estimated ratio calculation function for calculating an estimated ratio of a current or future user based on a ratio with the number of users as an estimated ratio ;
The ratio display function includes a function of switching between displaying an actual ratio or displaying an estimated ratio .

The actual ratio calculation function
A function of calculating a ratio between the number of users having the first user attribute value and the number of users having no first user attribute value among the users who entered the station in the first time zone When,
A function for calculating a ratio between the number of users having the first user attribute value and the number of users having no first user attribute value among the users who have entered the station during the first time period And both of them may be included.
The user management system includes a plurality of ratio display means,
At least one ratio display means is arranged in the ticket gate of the station and displays an actual ratio related to the user who entered,
At least one ratio display means may be arranged outside the ticket gate of the station and display an actual ratio related to the user who participated.
User management system
The number of users who have entered the first time zone and have the first user attribute value,
The number of users who have entered the first time zone and do not have the first user attribute value,
The number of users having the first user attribute value who participated in the third time zone within the predetermined time in the future from the time corresponding to the current time before the previous day,
The number of users who did not have the first user attribute value who participated in the third time zone,
A function of calculating the ratio based on the above may be further provided.
The actual ratio calculation function includes the number of users having the first user attribute value and the first user attribute for the users who have entered and exited during the first time period and have passed the predetermined entrance / exit. Including the function to calculate the ratio with the number of users who do not have a value as the location-limited actual ratio,
The ratio display function may include a function of switching between displaying the actual ratio or displaying the location-limited actual ratio.
The second time before the previous day is
Second time zone on the same day of the previous week,
Second time zone of the previous day,
One of the second time zones of the same month of the previous year may be included.
User attribute value is
-User identification information,
-Birthday,
-sex,
It may represent at least one of whether it is an individual or a corporation, and whether it is a student or not.
User management system
A function of storing an image or video representing an advertisement in association with an advertisement target attribute including an item corresponding to a user attribute value ,
Based on the advertising target attribute of each ad, the ability to select an ad that fits the actual ratio,
And a function of outputting an image or a moving image associated with the selected advertisement.

  The program according to the present invention causes a computer to function as the above-described station user management system.

  According to the station user management system and program according to the present invention, since the ratio of users having different attributes is displayed based on the attributes of the users, it is possible to provide information on the breakdown of the users.

It is a figure which shows the example of a structure containing the user management system which concerns on Embodiment 1 of this invention. It is a figure which shows the field contained in each table stored in a memory | storage means, and the logical relationship between each field. It is a figure which shows the specific example of the record of each table of FIG. It is an example of the interface screen which concerns on the record of a store table. It is an example of the interface screen which concerns on the record of a presumed search table. It is a flowchart which shows the example of the flow of a process when a user management system displays an actual ratio. It is an example of a structure of the screen displayed in FIG.6 S9. It is a flowchart which shows the example of the flow of a process when a user management system displays an estimation ratio. 6 is a diagram showing records used for calculating an actual ratio and an estimated ratio in Embodiment 1. FIG. It is a figure which shows the record used for calculation of a real ratio and an estimated ratio in the modification of Embodiment 1. FIG. FIG. 10 is a diagram illustrating a record used for calculating a mixture ratio in the second embodiment. It is a figure which shows the record used for calculation of a mixture ratio in the modification of Embodiment 2. FIG.

Embodiments of the present invention will be described below with reference to the accompanying drawings.
Embodiment 1 FIG.
FIG. 1 shows an example of a configuration including a station user management system according to Embodiment 1 of the present invention.

  The user management system includes an information collection server 10. The information collection server 10 includes a configuration as a computer. The information collection server 10 includes a calculation unit that performs calculation, a storage unit that stores information, an input unit that receives user operations, an output unit that outputs information, and an external communication network. A network interface (which may also serve as an input unit or an output unit) that receives information input / output is provided.

  For example, the calculation means of the information collection server 10 includes a CPU (Central Processing Unit), and the storage means includes a storage medium such as a semiconductor memory and an HDD (Hard Disk Drive). Further, for example, the input means includes a keyboard and a mouse, and the output means includes display means such as a display or printing means such as a printer.

  A program is stored in the storage means of the information collection server 10. The information collection server 10 implements the functions described in this specification by executing this program.

  The premises of the station are divided into an inside ticket gate area and an outside ticket gate area by one or more automatic ticket gates 20. Each of the automatic ticket gates 20 corresponds to one of the boarding gates. A plurality of automatic ticket gates 20 may correspond to one boarding gate. In addition, although the “boarding gate” means an entrance through which a vehicle such as a train passes, it may be a place called “exit” or another name in the case of a station that does not involve boarding. .

  The automatic ticket gate 20 has a function of acquiring attribute information such as gender for a station user (for example, a train passenger). Acquisition of attribute information is performed, for example, by electronically reading information on an IC card carried by the user. The automatic ticket gate 20 may be configured as a part of the user management system, or may be configured as a separate computer that can communicate with the user management system.

  One or more store terminals 30 are arranged inside and outside the ticket gate. Store terminal 30 is, for example, a computer arranged in a store, and is operated by a store manager or an employee. The store terminal 30 includes a computing unit that performs computation, a storage unit that stores information, an input unit (such as a touch panel) that receives user operations, a display unit (such as a liquid crystal display) that displays information, and external communication. A network interface (which may also serve as an input means) that receives information from and to the network. The store terminal 30 may be configured as a part of the user management system, or may be configured as an external computer that can communicate with the user management system.

  A program is stored in the storage means of the store terminal 30. The store terminal 30 implements the functions described in this specification by executing this program.

  One or more advertisement display devices 40 are arranged inside and outside the ticket gate. The advertisement display device 40 has a function of displaying an electronic advertisement such as a still image or a moving image in accordance with data recorded in advance or a signal input from the outside. The advertisement display device 40 includes a display device such as a liquid crystal display. The advertisement display device 40 may be configured as a part of the user management system, or may be configured as a separate computer that can communicate with the user management system.

  The user management system has a function of storing an image or a moving image representing an advertisement. This advertisement is stored in the storage means of the information collection server 10, the advertisement display device 40, or another computer.

  A program is stored in the storage means of the advertisement display device 40. The advertisement display device 40 implements the functions described in this specification by executing this program.

Next, the configuration of information stored in the storage unit of the information collection server 10 will be described with reference to FIGS. 2 and 3.
The storage means of the information collection server 10 stores an entry / exit table D1, a member table D2, a ticket gate table D3, a store table D4, an estimated search table D5, and an advertisement table D6. FIG. 2 shows the fields included in each table and the logical relationship between the fields, and FIG. 3 shows a specific example of records in each table.

  A record of the entry / exit table D1 is created and used every time a user enters through one of the automatic ticket gates 20 and every time a user enters through any of the automatic ticket gates 20. The member's member ID and the information regarding the entry / exit behavior. The information related to entry / exit behavior includes the ticket gate, entry / exit classification, and entry / exit time. Here, “entrance” can be said to be, for example, moving from outside the ticket gate of the station into the ticket gate, and “entrance” is, for example, moving from inside the ticket gate of the station to outside the ticket gate It can be said.

  The member ID is user identification information that uniquely identifies the user to the information collection server 10. The ticket gate is identification information for uniquely identifying the automatic ticket gate 20 with respect to the information collection server 10 and indicates through which automatic ticket gate 20 the user enters and exits. The entry / exit classification is information indicating whether the user has entered or participated. For example, “1” represents entry, and “2” represents entry. The entry / exit time represents the time at which the user entered / exited, and is represented, for example, in YYYYMMDDhhmmss format.

  The record of the member table D2 is created for each user and stored in the storage unit of the information collection server 10 in advance. The member table D2 associates the member ID of the user with information representing the user attribute value of the user. The user attribute value includes, for example, a value representing gender, a value representing the date of birth, a value representing the member type, and a value representing the student flag.

  The member ID corresponds to the member ID of the entrance / exit table D1. For example, “1” represents male and “2” represents female. The date of birth is expressed in, for example, YYYYMMDD format. Since the age of the user can be calculated based on the date of birth and the current date by the information collection server 10 or another computer, the date of birth is information representing the age. It can also be said. The member type indicates, for example, whether the member is an individual or a corporation. In the present specification, the expression “user is a corporation” indicates that the user is registered as a member of some corporation. For example, if the membership type is “1”, it represents a user who is registered as an individual, and if it is “2”, it represents a user registered as a member of a corporation (even if it is a member of the same corporation, A member ID is given to each individual). The student flag indicates whether or not the student is a student. For example, “1” indicates a student and “2” indicates that the student is not a student.

  A record in the ticket gate table D3 is created for each automatic ticket gate 20 and stored in the storage unit of the information collection server 10 in advance. The ticket gate table D3 associates the ticket gate number of the automatic ticket gate 20 with the boarding gate where the automatic ticket gate 20 is arranged. The ticket gate corresponds to the ticket gate of the entrance / exit table D1. For example, “1” represents the east exit, “2” represents the south exit, “3” represents the north exit, and “4” represents the west exit.

  A record in the store table D4 is created for each store and stored in advance in the storage means of the information collection server 10. The store table D4 associates the store ID of the store with information representing the content of actual data (for example, actual ratio) to be displayed on the store terminal 30 of the store. The store ID is identification information that uniquely identifies the store terminal 30 with respect to the information collection server 10.

  Information representing the contents of the actual ratio includes at least one target boarding gate and at least one display target attribute. The target entrance corresponds to the entrance of the ticket gate table D3. That is, it indicates which information about the user who has passed through which boarding gate is displayed. However, a value representing a plurality of boarding gates may be specified for the target boarding gate. For example, “0” corresponds to all the entrances. That is, it represents displaying information on all the users who have passed through any one of the entrances, regardless of which exit.

  The display target attribute corresponds to the attribute recorded in the member table D2. For example, “1” represents gender, “2” represents age, “3” represents member type, and “4” represents a student flag.

The user management system has a function of creating or changing a record in the store table D4 in accordance with a user operation.
FIG. 4 shows an example of an interface screen related to such a function. This interface screen is displayed on the store terminal 30, for example. The store terminal 30 or the information collection server 10 creates or changes a record corresponding to the store terminal 30 in the store table D4 based on information input via this interface screen. The display in FIG. 4 corresponds to the example of the store table D4 in FIG.

  A record of the estimated search table D5 is created for each store and stored in advance in the storage means of the information collection server 10. The estimated search table D5 associates the store ID of the store with information representing the content of estimated data (for example, an estimated ratio) to be displayed on the store terminal 30 of the store. Note that “estimation” means, for example, estimation of data in a current time zone or a time zone including the current time, but may include estimation of past data, and may include estimation of future data (that is, prediction).

The store ID corresponds to the store ID of the store table D4.
Information representing the content of the estimation ratio includes the estimation target date and time and the estimation method. The estimation target date and time represents the date and time (or time zone) to be estimated, and is expressed in, for example, YYYYMMDDhhmmss format. In the example of the estimated search table D5 in FIG. 3, there is information about a user who is estimated to enter or participate in a time or time zone (for example, 10 minutes from this time) based on 20:00 on February 1, 2015. Will be displayed. Of the estimation target date and time, the time is called the estimation target time.

  The estimation method represents a date used as a reference when extracting a record as a basis of estimation from records included in the entry / exit table D1. The estimation method represents a rule for determining a date as a reference when extracting a record as a basis of estimation.

For example, “1” represents that a record of the same day in the past is used as a basis. For example, for the past 10 weeks, it is sufficient if it includes at least the same day of the previous week.
“2” represents that the record of the previous day is used as a basis.
“3” indicates that the record is based on the past predetermined number of days. For example, although it is for the past seven days, what is necessary is just to include at least the previous day.
“4” represents that the record is based on the same date in the past. For example, the same day of the previous year. In addition, when the record before the previous year is preserve | saved without deleting in the entrance / exit table D1, you may include the same month same day of the previous year.

The user management system has a function of creating or changing a record of the estimated search table D5 in accordance with a user operation.
FIG. 5 shows an example of an interface screen related to such a function. This interface screen is displayed on the store terminal 30, for example. The store terminal 30 or the information collection server 10 creates or changes a record corresponding to the store terminal 30 in the estimated search table D5 based on information input via this interface screen. The display in FIG. 5 corresponds to the example of the estimated search table D5 in FIG.

  A record of the advertisement table D6 is created for each advertisement and stored in advance in a storage unit of a computer (the information collection server 10, the advertisement display device 40, or a digital signage server provided separately). The advertisement table D6 associates the advertisement ID of the advertisement with information related to the advertisement. The information related to the advertisement includes, for example, a value representing the advertisement target attribute, a value representing the sponsor rank, a value representing the priority, a value representing the display time zone, and a value representing the target boarding gate. The value representing the advertisement target attribute includes a value representing the target sex, a value representing the target age, a value representing the target type, and a value representing the target student flag.

  The advertisement ID is advertisement identification information that uniquely identifies the advertisement to the user management system. The advertisement target attribute includes an item corresponding to the user attribute of the member table D2 (note that the target age of the advertisement table D6 corresponds to the date of birth of the member table D2).

The operation of the user management system configured as described above will be described below.
The user management system creates a record of the entry / exit table D1 according to the user's entry and participation. For example, the automatic ticket gate 20 detects the user's entry and departure, and transmits the member ID, ticket gate number, entry / exit classification and entry / exit time to the information collection server 10, and the information collection server 10 records accordingly. Create

  Further, the information collection server 10 periodically deletes old records from the entry / exit table D1. For example, a record older than the same day of the same month of the previous year is deleted every day at a predetermined time.

The user management system has a function of displaying the actual ratio.
FIG. 6 is a flowchart showing an example of the flow of processing when the user management system displays the actual ratio. The process of FIG. 6 is executed for each store terminal 30. The processing of FIG. 6 is started to be executed, for example, periodically (for example, once per minute).

  First, the information collection server 10 refers to the store table D4 for the target store terminal 30 and acquires the target boarding gate (step S1). When a plurality of target boarding ports are defined, step S1 and subsequent steps S2 to S9 are executed in a loop for each target boarding port.

  Next, the information collection server 10 refers to the store table D4 for the target store terminal 30 and acquires the display target attribute (step S2). When a plurality of display target attributes are defined, step S2 and subsequent steps S3 to S9 are executed in a loop for each display target attribute.

  Next, the information collection server 10 extracts a record used to calculate an actual ratio to be displayed on the store terminal 30 based on the entrance / exit table D1 and the current time (step S3). For example, among the records of the entry / exit table D1, “ticket gate” coincides with the target entrance, “entrance / exit classification” is “1” (entrance), and “entrance / exit time” is a predetermined first time zone. (In this embodiment, those within the past 10 minutes from the current time) are extracted.

Next, the information collection server 10 calculates an actual ratio to be displayed on the store terminal 30 according to the display target attribute based on the extracted record (steps S4 to S8, actual ratio calculation function).
If the display target attribute is “1”, the sex ratio is calculated (step S5). That is, a ratio (actual ratio) between the number of records having “sex” of 1 and the number of records having “sex” of 2 is calculated.
If the display target attribute is “2”, the age ratio is calculated (step S6). For example, the number of records whose age calculated from “birth date” is less than teens, the number of records that are teens, the number of records that are 20s, the number of records that are 30s, The ratio (actual ratio) of the number of records in their 40s, the number of records in their 50s, the number of records in their 60s, and the number of records in their 70s or more is calculated.
If the display target attribute is “3”, the corporation ratio is calculated (step S7). That is, the ratio (actual ratio) between the number of records with “member type” being 1 and the number of records with “member type” being 2 is calculated.
If the display target attribute is “4”, the student ratio is calculated (step S8). That is, the ratio (actual ratio) between the number of records with “student flag” being 1 and the number of records with “student flag” being 0 is calculated.
When the display target attribute is “0”, the ratio is not calculated for the display target attribute.

  As described above, the user management system can use a certain user attribute value (first user attribute value) among the users who entered the station in the time zone (first time zone) within the past predetermined time from the current time. ) And the ratio of the number of users (for example, women) who do not have the user attribute value, as a real ratio.

  Next, the user management system displays the calculated actual ratio (step S9, ratio display function). For example, the information collection server 10 transmits the actual ratio to the store terminal 30, and the store terminal 30 receives and displays it. That is, the store terminal 30 functions as a ratio display unit.

  FIG. 7 shows an example of the configuration of the screen displayed in step S9. In the example of FIG. 7, the actual ratio corresponding to the target boarding gate A (“1”, that is, the east exit) among the target boarding ports specified in the store table D4 is displayed. The display target attribute A (gender) is displayed on the upper left, the display target attribute B (age) is displayed on the upper right, the display target attribute C (member type) is displayed on the lower left, and the display target attribute D is displayed on the lower right (however, FIG. 3), the display target attribute D is not displayed because the display target attribute D is “0”.

  The actual ratio is displayed using, for example, a pie chart, but other display formats may be used. For example, a graph other than a pie chart may be used, or a numerical value may be used.

  Further, the store terminal 30 has a function of changing a boarding gate to be displayed according to a user operation. For example, when the tab “South Entrance Visitors” is operated, the store terminal 30 displays an actual ratio (location limited actual ratio) corresponding to the target boarding gate B (“2”, ie, the south exit). Further, when the tab “all visitors” is operated, the store terminal 30 displays the actual ratio corresponding to the target boarding port C (“0”, that is, all boarding ports).

  As described above, the actual ratio calculation function of the user management system allows the users having the first user attribute value for the users who have entered the first ticket period to pass the predetermined ticket gates. The function of calculating the ratio between the number and the number of users who do not have the first user attribute value as the location-limited actual ratio is included. Further, the ratio display function of the user management system includes a function of switching between displaying an actual ratio or displaying a location-limited actual ratio in accordance with a user instruction.

Further, the user management system has a function of displaying the estimated ratio.
FIG. 8 is a flowchart showing an example of the flow of processing when the user management system displays the estimated ratio. The process of FIG. 8 is executed for each store terminal 30. Further, the processing of FIG. 8 is started to be executed, for example, periodically (for example, once per minute).

  First, the information collection server 10 acquires the target boarding gate as in step S1 of FIG. 6 (step S21). When a plurality of target boarding openings are defined, step S21 and subsequent steps S22 to S34 are executed in a loop for each target boarding opening.

  Next, the information collection server 10 acquires a display target attribute similarly to step S2 of FIG. 6 (step S22). When a plurality of display target attributes are defined, step S22 and subsequent steps S23 to S34 are executed in a loop for each display target attribute. Next, the information collection server 10 refers to the estimated search table D5 and acquires the estimation target date and time and the estimation method (step S23).

Next, the information collection server 10 extracts a record used for calculation of an estimated ratio to be displayed on the store terminal 30 based on the entrance / exit table D1, the estimation target date and time, and the estimation method (steps S24 to S28).
If the estimation method is “1”, the same day in the past (for example, a total of 10 days for 10 weeks) is set as the extraction target day (step S25).
When the estimation method is “2”, the previous day is set as the extraction target day (step S26).
When the estimation method is “3”, a past predetermined number of days (for example, the past seven days) is set as the extraction target day (step S27).
When the estimation method is “4”, the same date in the past (for example, the same day in the previous year) is set as the extraction target day (step S28).
Of the records in the entry / exit table D1, the date included in the “entry / entry time” matches the extraction target date, the “ticket gate” matches the target entrance, and the “entrance / exit classification” is “1” ( A record in which “entrance / exit time” is a predetermined second time zone including the estimation target time (for example, 10 minutes from the estimation target time) is extracted.

  For example, in the example of the estimated search table D5 in FIG. 3, among the records in the entrance / exit table D1, the entrance record matches the ticket gate number, and the entrance time is from November 23, 2014 (Sunday) to 2015 Records belonging to 20: 00 to 20: 10 are extracted on each Sunday (total 10 days) until Monday 25th (Sunday).

  Next, the information collection server 10 calculates an estimated ratio to be displayed on the store terminal 30 based on the extracted record in accordance with the display target attribute (steps S29 to S33, estimated ratio calculation function). Here, similarly to steps S4 to S8 of the process of FIG. 6, when the display target attribute is “1”, the gender ratio is calculated (step S30), and when the estimation method is “2”, the age is calculated. The ratio is calculated (step S31). When the estimation method is “3”, the corporation ratio is calculated (step S32). When the estimation method is “4”, the student ratio is calculated (step S33). . When the display target attribute is “0”, the ratio is not calculated for the display target attribute. The ratio calculated here is referred to as an “estimated ratio”.

  The estimated ratio may be directly calculated based on the number of extracted records, or may be calculated for each extraction target day and the average may be used. When using the average for each day, the ratio of days with many users and the ratio of days with few users are treated with the same weight.

  As described above, the user management system calculates the estimated value of the ratio relating to the current or future user based on the user attribute value of the user who entered and entered the predetermined time zone (second time zone) before the previous day. It has a function to calculate as an estimated ratio. In particular, in the present embodiment, the estimated ratio is calculated based on the number of users having a certain user attribute value (first user attribute value) who entered the predetermined time zone before the previous day and the predetermined time zone before the previous day. This is the ratio to the number of users who entered or exited without the user attribute value.

  As is clear from the above description, the information collection server 10 estimates the ratio at the designated estimation target date and time regardless of whether the estimation target date and time is the current time, the future, or the past. can do. In particular, when the estimation target date and time is in the future, “estimation” can also be expressed as “prediction”.

  Next, the user management system displays the calculated estimated ratio (step S34, ratio display function). For example, the information collection server 10 transmits the estimated ratio to the store terminal 30, and the store terminal 30 receives and displays it. An example of the display screen is not particularly shown, but it can be configured, for example, in the same manner as shown in FIG. 7 (however, the displayed ratio is an estimated ratio, not an actual ratio).

  The process related to the display of the actual ratio shown in FIG. 6 and the process related to the display of the estimated ratio shown in FIG. 8 may be executed in parallel, and either one of them depends on the operation mode of the store terminal 30. May be executed. For example, the store terminal 30 may have a function of switching between the actual ratio display and the estimated ratio display. This function is executed, for example, by operating a predetermined display switching button. In the example of FIG. 7, the display switching button is displayed together with the character string “data prediction”, and by operating this button, the display regarding the prediction of data (for example, the estimated ratio with respect to the future time point) is performed. Show. In this case, it can be said that the ratio display function of the information collection server 10 includes a function of switching between displaying an actual ratio or displaying an estimated ratio in accordance with a user instruction.

Here, among the records of the entry / exit table D1, the records used for calculating the actual ratio and the estimated ratio are summarized.
FIG. 9 shows the records R of the entrance / exit table D1 classified according to the date and time. Records R include those of the current day (that is, the date to which the current time belongs) and those of the extraction target date (the date determined in steps S24 to S28 in FIG. 8). Each record R corresponds to either an entry record or an entry record. The record R included in the group G1 is used for calculating the actual ratio, and the record R included in the group G2 is used for calculating the estimated ratio.

Further, the user management system has a function of displaying advertisements.
The information collection server 10 determines an advertisement to be displayed on each advertisement display device 40 based on the actual ratio calculated by the process of FIG. A computer (for example, a digital signage server (not shown)) that controls the operation of each advertisement display device 40 may be arranged between the information collection server 10 and each advertisement display device 40.

The user management system (for example, the information collection server 10 or the above-mentioned digital signage server) uses the actual ratio of each user attribute value calculated by the process of FIG. 6 to select an advertisement from the records included in the advertisement table D6. One of the target attributes that best matches the actual ratio of user attribute values is selected. For example, an attribute value having the largest ratio in each attribute and an advertisement target attribute value that all match are selected. In this match determination, one or more attributes may be excluded from the determination target (for example, an attribute for which “0” is designated as the advertisement target attribute value is excluded from the determination target).

  As a specific example, in the actual ratio, when there are more men than women, more individuals than corporations, and more students than non-student users, it corresponds to the record shown in the advertisement table D6 in FIG. 3 regardless of the age distribution. An advertisement is selected.

  In addition, when there are a plurality of corresponding records in the advertisement table D6 or when there is no corresponding record, a further selection process may be executed based on other criteria. For example, selection processing based on sponsor rank, priority, display time zone, target boarding gate, and the like is possible.

  When an advertisement is selected, the information collection server 10 or the digital signage server controls each advertisement display device 40 to display the advertisement. In addition, the user management system may be able to acquire information indicating which boarding position each advertisement display device 40 is located at, and corresponds to the boarding gate of the advertisement table D6. The advertisement may be displayed only on the advertisement display device 40 at the entrance.

As described above, the user management system includes a function of selecting an advertisement that matches the actual ratio based on the advertisement target attribute of each advertisement, and a function of outputting an image or a moving image associated with the selected advertisement.

  As described above, according to the user management system and the program according to the first embodiment of the present invention, since the ratio of users having different attributes is displayed based on the user attributes (gender, etc.), Information about the breakdown of users can be provided.

  For example, it is possible to change the display of merchandise according to the customer base in a store on the station premises, or to change the advertisement content according to the customer base on the electronic advertisement display device on the premises. In particular, since it is highly likely that visitors who have reached the current time for a few minutes are staying in the ticket gate at the current time, the actual ratio calculated is the ratio of users who actually stay in the ticket gate with high accuracy. It can be said that it approximates.

  In addition, since the estimated ratio at a non-current time (for example, an arbitrary time in the future) can be displayed, more useful information can be provided. For example, at a store in a station premises, the display of products is systematically changed according to the customer base several hours later, or the advertisement content is scheduled according to the customer base for each time zone on the premises electronic advertisement display device It becomes possible.

  Further, since the actual ratio can be displayed in real time (for example, every minute), it is particularly useful in a facility where users can be switched in a short time. For example, in the case of a train station, unlike an airport, an event venue, a movie theater, or the like, there is a feature that a user's staying time is extremely short, and thus the effect of the present invention is remarkable.

In the first embodiment described above, the following modifications can be made.
It is sufficient that at least one automatic ticket gate 20 is arranged. When there is one, the ticket gate table D3 can be omitted, and the record of “target boarding gate” in the store table D4 can also be omitted. Also, the corresponding portions in the processing of FIG. 6 and the like can be omitted.

  At least one store terminal 30 may be arranged as a whole, including the inside of the ticket gate and the outside of the ticket gate. Further, the advertisement display device 40 may be omitted (in this case, the process related to the advertisement table D6 and the advertisement can be omitted). In the case where the advertisement display device 40 is arranged, it is sufficient that at least one is arranged in total including the inside of the ticket gate and the outside of the ticket gate.

  The record used for calculating the ratio is not related to admission but may be related to participation. That is, as shown in FIG. 10, the record R included in the group G3 may be used for calculating the actual ratio, and the record R included in the group G4 may be used for calculating the estimated ratio.

  Such a modification is particularly useful for the store terminal 30 and the advertisement display device 40 outside the ticket gate. Since it is highly likely that a contestant for several minutes until the current time is staying in the area immediately outside the ticket gate at the current time, the calculated actual ratio is actually used in the vicinity of the store or the advertisement display device 40 It can be said that the ratio of persons is approximated with high accuracy.

  Moreover, you may use both the thing which concerns on entrance and participation as a record used for calculation of a ratio. Furthermore, for each shop terminal 30 or the advertisement display device 40, it may be possible to specify whether to use a record relating to entry, a record relating to participation, or both. For example, on the interface screen shown in FIG. 4, an item for specifying whether to use a record related to entry or a record related to participation may be displayed.

  In this case, the user management system includes a plurality of store terminals 30, at least one store terminal 30 is disposed inside the station ticket gate, and at least one other store terminal 30 is disposed outside the station ticket gate. May be. Then, the store terminal 30 in the ticket gate displays a ratio (for example, an actual ratio) related to the users who entered, and the store terminal 30 outside the ticket gate displays a ratio (for example, the actual ratio) related to the users who entered the ticket gate. Also good.

  Similarly, the user management system includes a plurality of advertisement display devices 40, where at least one advertisement display device 40 is disposed in the station ticket gate and at least one other advertisement display device 40 is located outside the station ticket gate. It may be arranged. The advertisement display device 40 in the ticket gate displays the advertisement selected based on the ratio (for example, the actual ratio) related to the users who entered, and the advertisement display device 40 outside the ticket gate displays the ratio related to the users who entered. An advertisement selected based on (for example, an actual ratio) may be displayed.

  Moreover, you may use information other than the record of the entrance / exit table D1 for calculation of an estimated ratio. For example, the estimated ratio corrected according to the day of the week, the season, the time, or the like may be calculated using a known user trend analysis algorithm or the like. Furthermore, it is good also as a structure which calculates an estimated ratio, without using the record of the entrance / exit table D1.

The time range of the records extracted for the calculation of the actual ratio and the estimated ratio (the first time zone and the second time zone in FIGS. 9 and 10) is only 10 minutes of each day, but this time range is It may be changeable. In this way, it is possible to flexibly cope with the case where the time at which the station user stays in the ticket gate changes depending on the situation. For example, when the train is delayed, the staying time of the user may be longer than usual, but such a case can also be dealt with.
The designation of time may be input on the interface screen shown in FIG. 5, for example. For example, the store terminal 30 displays a predetermined time range designation button (for example, may be displayed together with a character string “train delay”) on the interface screen, and further, in response to the operation of this button, An input of a time range may be accepted. And based on the input value, you may change the length of a 1st time slot | zone and a 2nd time slot | zone. The lengths of the first time zone and the second time zone may be designated as a common value or may be individually designated. In this way, when a train delay occurs, the user of the store terminal 30 inputs a value such as 20 minutes or 30 minutes according to the delay state, and obtains a more accurate actual ratio or estimated ratio. be able to.

The store terminal 30 may display not only the ratio of users but also the number of people. That is, for at least one user attribute value , the number of users having the user attribute value may be displayed. For example, in FIG. 7, the number of men, the number of women, the number of individuals, the number of corporations, the number of each age group, the number of students, the number of non-student users, and the like may be displayed.

  In the first embodiment, it is not possible to arbitrarily specify a time that is a reference when extracting a record that is a basis for estimation, and an estimation target time recorded in the estimated search table D5 is used to extract a record. Also used as a reference. As a modified example, it may be configured such that a reference time for extracting a record that is a basis for estimation can be arbitrarily specified. For example, information indicating the extraction target time and the extraction target time zone may be included in the estimated search table D5.

Embodiment 2. FIG.
In the second embodiment, the ratio calculation method is changed in the first embodiment or its modification. Hereinafter, differences from the first embodiment will be described.

  In step S3 of FIG. 6, the information collection server 10 extracts a record used for calculation of an actual ratio to be displayed on the store terminal 30 based on the entrance / exit table D1 and the current time as in the first embodiment. . However, unlike Embodiment 1, the ratio (hereinafter referred to as “mixing ratio”) is calculated based on both the record of the current day and the past record.

  FIG. 11 shows an example of the record R of the entrance / exit table D1 used for calculating the mixture ratio in the second embodiment. The record R included in the group G5 in FIG. 11 is used for calculating the mixing ratio.

  Specifically, among the records of the entrance / exit table D1 on the day, “Ticket No.” matches the target entrance, “entrance / exit classification” is “1” (entrance), and “entrance / exit time” That belong to a predetermined first time zone (in this embodiment, those that are within the past 10 minutes from the current time) are extracted.

  Further, in the present embodiment, among the records of the entrance / exit table D1, “ticket gate” matches the target boarding gate, “entrance / exit classification” is “2” (participation), and “entrance / exit time” is predetermined. Belonging to the third time zone (in this embodiment, those that are within 10 minutes in the future from the time corresponding to the current time of the extraction target date) are extracted.

  The extraction target date can be determined in the same manner as steps S24 to S28 in FIG. 8 based on the estimation method stored in the estimation search table D5, but may be determined by other methods. Thereafter, the information collection server 10 calculates a mixing ratio for each user attribute based on the extracted record.

  In other words, the user management system has entered the first time zone of the day and the number of users having a certain user attribute value (first user attribute value) and the first time zone of the day. , The number of users who do not have the user attribute value, the number of users who had the user attribute value before the previous day, and the third time zone before the previous day, A function for calculating a ratio based on the number of users who do not have the user attribute value is provided.

  The mixing ratio calculated here may be treated as an alternative to the actual ratio in the first embodiment. Further, the mixing ratio may be handled as an alternative to the estimated ratio in the first embodiment. In that case, the target estimated time may be used instead of the current time as a reference for the time zone for extracting the record. The mixing ratio may be handled as a ratio different from both the actual ratio and the estimated ratio in the first embodiment. Further, the store terminal 30 may be provided with a function of switching between displaying an actual ratio, displaying an estimated ratio, or displaying a mixing ratio in accordance with a user instruction.

  Here, since users who have entered in the past few minutes and users who are scheduled to participate in the future several minutes are likely to stay in the ticket gate at the current time, they are calculated in the second embodiment. It can be said that the mixing ratio approximates the ratio of users who actually stay in the ticket gate with high accuracy.

  In particular, for the part of the user where the actual number of visitors is known (ie, the user immediately after entering), the actual record of the day is used, and the part where the actual number of visitors is unknown (ie, immediately before entering) By substituting past records for users, the accuracy of the ratio as a whole increases.

  In the second embodiment described above, the record of the day is used for the visitors, and the past record is used for the participants. As a modification, this relationship may be interchanged. That is, the record R included in the group G6 illustrated in FIG. 12 may be used for calculating the mixing ratio.

  Such a modification is particularly useful for the store terminal 30 and the advertisement display device 40 outside the ticket gate. Since users who have participated in the past few minutes and users who are scheduled to enter in the future several minutes are likely to stay in the area just outside the ticket gate at the current time, it is calculated in such a modification. It can be said that the mixing ratio is a high-accuracy approximation of the ratio of users who actually stay in stores outside the ticket gates or in the vicinity of the advertisement display device 40.

  These calculation methods may be combined. For example, for each shop terminal 30 or advertisement display device 40, it may be possible to specify whether to use a record corresponding to the group G5 in FIG. 11 or a record corresponding to the group G6 in FIG.

  For example, the user management system includes a plurality of store terminals 30, and at least one store terminal 30 is arranged in a ticket gate of a station and at least one other store terminal 30 is arranged outside a ticket gate of a station. Good. The store terminal 30 in the ticket gate displays the mixing ratio based on the record corresponding to the group G5 in FIG. 11, and the store terminal 30 outside the ticket gate displays the mixing ratio based on the record corresponding to the group G6 in FIG. May be.

  Similarly, the user management system includes a plurality of advertisement display devices 40, where at least one advertisement display device 40 is disposed in the station ticket gate and at least one other advertisement display device 40 is located outside the station ticket gate. It may be arranged. The advertisement display device 40 in the ticket gate displays the advertisement selected based on the mixing ratio based on the record corresponding to the group G5 in FIG. 11, and the advertisement display device 40 outside the ticket gate displays in the group G6 in FIG. An advertisement selected based on a mixing ratio based on the corresponding record may be displayed.

  In the second embodiment, the record is extracted based on the current time. However, even if the record is extracted based on any specified date and time (for example, the estimation target date and time input in the same manner as in the first embodiment). Good. For example, the user management system includes the number of users having a certain user attribute value (first user attribute value) who entered within the past predetermined time from the estimation target time before the previous day, and the estimation target before the previous day. Number of users who did not have the user attribute value entered within the past predetermined time from the time, and the number of users who had the user attribute value entered within the future predetermined time from the estimated target time before the previous day. And a function of calculating a ratio based on the number of users who have entered the future within a predetermined time from the estimation target time before the previous day and do not have the user attribute value.

  The modification of the first embodiment includes a configuration in which the lengths of the first time zone and the second time zone can be changed, but the second embodiment can be similarly modified. Furthermore, in the second embodiment, the third time zone may be similarly changed. The length of the third time zone may be designated as a value common to the first time zone and the second time zone, or may be individually designated.

  10 information collection server, 20 automatic ticket gate, 30 store terminal, 40 advertisement display device, R record.

Claims (9)

The number of users having the first user attribute value among the users who entered or exited the station during the first time period within the past predetermined time from the current time, and the first user attribute value An actual ratio calculation function that calculates a ratio with the number of users who do not have
A ratio display function for displaying the actual ratio ;
The number of users having the first user attribute value among the users who entered and entered the second time zone within the past predetermined time from the estimation target time before the previous day, and the first user attribute value An estimated ratio calculation function for calculating an estimated value of a ratio relating to a current or future user as an estimated ratio based on a ratio with the number of users who do not have the
The ratio display function includes a function of switching between displaying the actual ratio or displaying the estimated ratio.
Station user management system. The actual ratio calculation function is
Of the users who entered the station during the first time period, the ratio between the number of users having the first user attribute value and the number of users not having the first user attribute value is A function to calculate,
The ratio of the number of users who have the first user attribute value and the number of users who do not have the first user attribute value among the users who have entered from the station during the first time zone. The station user management system according to claim 1 , including both a function to calculate. The user management system includes a plurality of ratio display means,
At least one of the ratio display means is arranged in the ticket gate of the station, and displays the actual ratio related to the user who entered,
The station user management system according to claim 2 , wherein at least one of the ratio display means is arranged outside the ticket gate of the station and displays the actual ratio relating to the user who participated. The user management system includes:
The number of users who have entered the first time period and have the first user attribute value;
The number of users who have entered the first time period and do not have the first user attribute value;
The number of users having the first user attribute value who participated in a third time zone within a predetermined time in the future from the time corresponding to the current time before the previous day;
The number of users who did not have the first user attribute value and participated in the third time period;
The station user management system according to any one of claims 1 to 3 , further comprising a function of calculating a ratio based on the station. The actual ratio calculation function includes the number of users having the first user attribute value for the users who have entered and exited during the first time period, and the first user attribute value, and the first Including the function to calculate the ratio of the number of users who do not have the user attribute value as a real ratio limited to location,
The station user management system according to any one of claims 1 to 4 , wherein the ratio display function includes a function of switching between displaying the actual ratio or displaying the location-limited actual ratio. . The second time zone before the previous day is
Second time zone on the same day of the previous week,
Second time zone of the previous day,
The station user management system according to claim 1 , comprising any one of the second time zones on the same day of the same month of the previous year. The user attribute value is:
-Identification information of the user,
-Birthday,
-sex,
The station user management system according to any one of claims 1 to 6 , which represents at least one of: an individual or a corporation; and whether or not a student. The user management system includes:
A function of associating and storing an image or video representing an advertisement and an advertisement target attribute including an item corresponding to the user attribute value ;
A function of selecting an advertisement that matches the actual ratio based on the advertisement target attribute of each advertisement;
The station user management system according to any one of claims 1 to 7 , further comprising a function of outputting an image or a moving image associated with the selected advertisement. A program for causing a computer to function as the user management system according to any one of claims 1 to 8 .

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