KR102419035B1 - Commercial area analysis system for providing 3D map information - Google Patents

Abstract

The present invention relates to a commercial area analysis system which comprises: a user terminal which communicates with a server through a wired or wireless communication network, as a terminal used by a user; a database which stores related data required for commercial area analysis; and a server which communicates with the user terminal, provides commercial area analysis information by referring to the database in response to a request of the user terminal, and provides the commercial area analysis information to a 2D map and a 3D map based on a geographic information system (GIS). According to the present invention, commercial area analysis information is provided on a 3D map, so that the commercial area analysis information of a specific region can be easily identified.

Description

Commercial area analysis system for providing 3D map information}

The present invention relates to a commercial district analysis system, and more particularly, to a commercial district analysis system that provides 3D (3 dimensions) map information.

Due to the recent global economic downturn, the economy of small businesses and shops, which are the backbone of the economy of the common people, is deteriorating. In particular, as the economic gap between the rich and the poor widens, the economic gap between each other and the regional economic gap and income gap is deepening. Therefore, it is necessary to introduce a small business area analysis and prediction platform that can reduce the initial list in order to revitalize small businesses, small business owners, and the local economy.

The sales risk of small business owners continues to be one of the important issues from the beginning of the startup to the progress of the industry. Small business owners can reduce their risk by using the platform to predict the future of their business by checking the past sales according to the type of business they want to do and the store in which the industry is located. This allows you to continue spending and analyze the parts that affect your sales.

Currently, the commercial area analysis system provided by local governments or the Small Business Promotion Corporation is provided, but it is difficult to diagnose on their own due to the lack of time and competency of the self-employed for a living. Some self-employed people who want management improvement apply for management support consulting and receive management diagnosis from a consultant, but because it is a one-time visit, there is little data other than commercial area analysis information, and the consulting content desired by the self-employed and the main knowledge base of the visiting consultant do not match Various problems such as Therefore, it is necessary to provide an easy and convenient AI self-consulting service that can be used by everyone anytime, anywhere.

In most cases, the request for consulting by the self-employed is made according to the request of the institution in the preceding stages, such as loans and credit guarantee, and the existing consulting process is difficult to access for the subsistence-type self-employed who lack administrative processing capacity and time. Therefore, it is necessary to improve the easily accessible and streamlined consulting process.

The living commercial area is defined as 'a commercial area that is the center of activities based on the walking movement of the settled population', Statistical Office) was replaced with a block, ④ excluding areas overlapping developmental commercial zones, and ⑤ separation of living and commercial zones belonging to two or more autonomous districts.

The online commercial area is defined as 'a geographic area where tangible and intangible stores can gather or attract customers online'. It is necessary to introduce the concept of an online business district.

Existing general commercial area analysis service provides 'sales per store' and number of employees for the region where you want to open a store, and through this, consulting was conducted for prospective entrepreneurs. However, providing customers with information on sales per store has a problem that, from the customer's point of view, various conditions, such as the size of the store, the financial requirements, cannot be considered or only indirect estimation is possible. have.

Republic of Korea Patent Publication 10-2021-0146182

The present invention has been devised to solve the above problems, and an object of the present invention is to provide a commercial area analysis system that provides 3D map information.

Objects of the present invention are not limited to the objects mentioned above, and other objects not mentioned will be clearly understood by those skilled in the art from the following description.

The present invention for achieving the above object relates to a commercial area analysis system, as a terminal used by a user, a user terminal communicating with a server through a wired/wireless communication network, a database storing related data required for commercial area analysis, and the user terminal and a server that communicates with and provides commercial area analysis information with reference to the database according to the request of the user terminal, and provides commercial area analysis information to GIS (geographic information system)-based 2D map and 3D map.

The server may provide the business district analysis information on the 2D map or the business district analysis information on the 3D map according to the request of the user terminal.

The server may provide a function of switching from a 2D map screen to a 3D map screen, or from a 3D map screen to a 2D map screen.

The server may provide commercial area analysis information including commercial area information, store history information, facility information, and floating population information on a 2D map or a 3D map.

The server may provide commercial area analysis information by analyzing data using artificial intelligence (AI).

The server defines a commercial area analysis target and space unit based on the industry type, region, and area unit for analysis of the commercial area input from the user terminal, and collects commercial area-related data based on the defined industry type, area, and area unit, Based on the collected data, a dataset for analysis of the commercial area may be built, an artificial intelligence-based commercial area analysis model may be constructed using the constructed dataset, and commercial area analysis information may be provided through the commercial area analysis model.

According to the present invention, by providing the business district analysis information on the 3D map, there is an effect of easily grasping the commercial district analysis information of a specific area. In particular, there is an effect that can help the decision-making process of prospective founders and small business owners.

1 is a conceptual diagram illustrating the configuration of a commercial area analysis system according to an embodiment of the present invention.
2 to 34 show examples of screens of a user terminal according to an embodiment of the present invention.

Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail. However, this is not intended to limit the present invention to specific embodiments, and it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as "comprise" or "have" are intended to designate that a feature, number, step, operation, component, part, or a combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having meanings consistent with the meanings in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

In addition, in the description with reference to the accompanying drawings, the same components are given the same reference numerals regardless of the reference numerals, and the overlapping description thereof will be omitted. In describing the present invention, if it is determined that a detailed description of a related known technology may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a conceptual diagram illustrating the configuration of a commercial area analysis system according to an embodiment of the present invention.

Referring to FIG. 1 , the commercial area analysis system of the present invention includes a server 100 , a database 110 , and a user terminal 200 .

The user terminal 200 is a terminal used by a user, and may communicate with the server 100 through a wired/wireless communication network.

In an embodiment of the present invention, the user terminal 200 refers to any device that can access the server 100 through a wired or wireless communication network, such as a desktop PC, a laptop computer, a tablet PC, a smart phone, and a mobile communication terminal, and the server 100 You can receive commercial area analysis information by downloading the dedicated application provided by .

The database 110 stores relevant data required for analysis of the commercial area.

The server 100 communicates with the user terminal 110, and provides commercial area analysis information with reference to the database 110 according to the request of the user terminal 110, but on a geographic information system (GIS)-based 2D map and 3D map. Provides market analysis information.

The server 100 may provide the business district analysis information on the 2D map or the business district analysis information on the 3D map according to the request of the user terminal 200 .

The server 100 may provide a function of switching from a 2D map screen to a 3D map screen or from a 3D map screen to a 2D map screen.

The server 100 may provide commercial area analysis information including commercial area information, store history information, facility information, and floating population information on a 2D map or a 3D map.

The server 100 may provide commercial area analysis information by analyzing data using artificial intelligence (AI).

The server 100 defines a target for commercial district analysis and a space unit based on the industry type, region, and area unit for analysis of the commercial area input from the user terminal 200, and commercial area-related data based on the defined industry type, area, and area unit collects, builds a data set for commercial district analysis based on the collected data, builds an artificial intelligence-based commercial district analysis model using the constructed dataset, and provides commercial district analysis information through the commercial district analysis model can do.

The server 100 communicates with the user terminal 200 and provides commercial area analysis information according to the request of the user terminal 200 , but uses the user terminal 200 and commercial area data of a specific area requested by the user terminal 200 . collects users' personal data, stores the collected commercial data and personal data into big data, and stores it in the database 110 (DB), and analyzes the commercial data and personal data converted into big data using AI (artificial intelligence) , it is possible to provide commercial area analysis information in a way that visualizes and shares the analysis results.

The server 100 is a commercial business DB, commercial area, sales information, permanent population, residential population, office worker group, income decile, rental price, building information, road name address, major customer facilities, foreigner information, commercial vacancy information, tourism activation index , commercial district activation index, start-up risk, industry overcrowding, night lighting information, 3D location analysis, commercial district change information, and commercial district data including automobile registration registers can be collected.

The server 100 collects personal data including user's financial, tax, legal, military service, housing, real estate, health, medical, marriage, childcare, education, start-up, management, culture, immigration, employment, and workplace-related data. can

The server 100 may provide commercial area analysis information to the user terminal 200 through a chat-bot function. At this time, the server 100 is the average business period information required for consulting using quantitative information on the commercial area through the chatbot function, the qualitative information of the questionnaire linked to the hyper research, the sales per unit area, the competition intensity of the same industry, the break-even point, the residential population information, the constant existence It is possible to provide commercial area analysis information including population density information, rent, major attracting facilities, opening and closing business information, and sales change trend information per unit area.

The server 100 may provide consulting-related information to the user terminal 200 in the form of a report. At this time, the server 100 is the average operating period, sales per unit area, competition intensity of the same industry, break-even point, residential population information, permanent population density information, rent, major attracting facilities, opening and closing business information, sales change trend information per unit area, A report including survey information of consumers and store owners of Hyper Research can be provided on one screen.

In the present invention, the commercial area data includes the number of stores, the number of open and closed businesses, the commercial business DB including the items to check the store history, the tourist commercial area, the commercial area area including the developmental commercial area area item, the sales information including the sales item per area unit, the street unit / Permanent population including building unit permanent population item, residential population including population census registration statistics item, office worker group including gender/age registration statistics item, income decile including decile income estimate item, and rental market price information item for small businesses Rental market price including, building information including address building and building ledger items, road name address including map data road address items, major attracting facilities including population concentration-inducing facility items, and foreigners including sales and living population items There may be informational data and the like.

In addition, commercial vacancy information including commercial vacancy rate items by administrative district, tourism activation index including foreign tourism activation degree items, commercial district activation index including activation information items by commercial district, and start-up risk including survival probability items of start-ups , industry overdensity including category of overdense degree of industry, night lighting information including satellite night photography (brightness) item, 3D location analysis including category/region selection (utilization of commercial area information) item, survival and business closure area There may be commercial district changes including period comparison items, vehicle registration register data including consumption expenditure level items, and the like.

In the present invention, tourism activity information by region and commercial district can be utilized when providing consulting. The process of calculating the foreign tourism activity index and index in the server 100 in the present invention will be described as follows.

The foreign tourism activity index and index is an index and index for measuring the commercial activity of the life-related industry, and represents the combined index and index of foreign short-term stay and sales information.

Since a relative comparison at a certain point in time is not sufficient to indicate the degree of "activity", a relativization index is implemented using a standardized interval (eg, 1 year). For example, information on the population and sales of short-term foreign residents can be used as utilization data.

Individual variable standardization (z score) = (raw score - mean score (standardized interval))/standard deviation (standardized interval) (1),

Short-term residence rate of foreigners = (number of short-term residents in year y and month t)/ (total population in short-term stay in year y and month t) × 100 (2),

Foreigner sales rate = (sales amount in y year t month) / (total sales amount in y year t month) × 100 (3), z-score is as follows.

z score = (foreigners short-term stay + foreign turnover)/2 (4)

The T-score, the foreign tourism activity index, is as follows.

T score = z score × 10 + 50 (5)

In an embodiment of the present invention, the foreign tourism activity index is divided into four stages, and the detailed contents are as follows.

Step 1 (smooth): T (foreign tourism activity index) value of 60 or higher

2nd stage (slow): T (foreign tourism activity index) value greater than 51 ~ less than 60

3rd stage (delay): T (foreign tourism activity index) value above 40 ~ below 51

Step 4 (Caution): T (foreign tourism activity index) value less than 40

In the present invention, the server 100 can utilize local and foreign tourism activity information by grafting it to the commercial area analysis service, and secure consistent data as an important variable for estimating the degree of local activation recommended for the tourist commercial area along with the gentrification and commercial area change indicators. service quality can be improved through For example, a tourism revitalization map can be produced in connection with the DB of commercial establishments.

In the present invention, industry overdensity indicates the degree to which businesses are densely distributed in one commercial area beyond the appropriate level to achieve market balance. It is an indicator of the degree of risk that can be encountered in the commercial environment.

Competitive saturation is the degree to which businesses are densely distributed in one commercial area beyond the appropriate level to achieve market equilibrium. Expressing this as a formula is as follows.

(6)

(6)

The risk of business closure indicates the probability that the market environment and characteristics of a business will lead to actual closure. Expressing this as a formula is as follows.

(7)

(7)

In the present invention, industry overdensity can be classified into four types, and can be divided into risk, alert, caution, and friendly.

The risk is that the regional market is at a dangerous level due to the increase in the risk of business closure due to the increase in competition saturation. The local market is in a state of demanding attention, and the friendship is in a relatively favorable state with both the saturation of competition and the low risk of business closure.

In the present invention, the business district change indicator classifies changes in commercial space based on the average operating period of surviving and closing businesses.

In the present invention, the start-up risk indicates the degree of risk of estimating the survival probability of a start-up company in a corresponding region through the closure rate and survival rate for a recently determined period. For example, it can be expressed as a combined index of the business closure rate and the 3-year survival rate as the risk of starting a business in close-to-life industries (100). Here, a relative comparison at a certain point in time is not sufficient to indicate the degree of “risk”, so a standardized interval (3 years) is used to implement the relativization index.

In the present invention, the server 100 may provide commercial district analysis information for each area unit. That is, the server 100 defines a commercial area analysis target and space unit including a business type, region, and area unit for analysis of the commercial area, and collects commercial area-related data based on the defined industry type, area, and area unit, Based on the collected data, it is possible to build a dataset for commercial district analysis, use the constructed dataset to build an artificial intelligence-based commercial district analysis model, and derive prediction values for commercial district information through the commercial district analysis model. .

The server 100 may derive a predicted value for sales per unit of area through the commercial area analysis model, and may derive a predicted value for the number of employees per unit of area.

In an embodiment of the present invention, a commercial area analysis model may be constructed using a tree-based machine learning model, and XGBoost and LightGBM may be used as representative models thereof.

In the present invention, for each Hyper Parameter combination of LightGBM, the optimal combination is searched by using Bayesian Optimization, but the model with the lowest value is optimized by examining the average error rate (RMSE) obtained by performing 5-fold cross-validation. model can be selected.

이며, 여기서 n은 행의 수이고, y_i는 실제값이고,

는 예측값이다. RMSE는 예측 정확성에 대한 양(+), 음(-)이 고려되지 않고, 모델의 평균적인 예측 오차를 계산할 때 주로 활용한다. Note that

, where n is the number of rows, y _i is the actual value,

is the predicted value. RMSE does not consider positive (+) or negative (-) for prediction accuracy, and is mainly used when calculating the average prediction error of a model.

The server 100 may derive a predicted value for the commercial area information by using an interpolation method.

2 to 34 show examples of screens of a user terminal according to an embodiment of the present invention.

2 to 23 are screen examples showing a 2D map.

FIG. 2 is an example of a screen in which commercial area analysis information is provided on a 2D map in the commercial area analysis system of the present invention, and the entire main screen is illustrated.

A 2D map is displayed in FIG. 2, and the menu 'Area of interest, store history, facilities, floating population (road unit), floating population (building unit), commercial area information, Gyeonggi-do local currency' is placed on the left side of the screen, and the screen On the right side, the 'Current location search, basic map, topographic map, 3D map, road view, map enlargement, map reduction, distance measurement, area measurement, reset' menu is arranged.

3 is an example of the overall layout of the 2D map main screen, and in the 2D map main screen, administrative district location information window (1), commercial area location information, facility location information, map analysis tool (3), store history detailed information window (4) The layout of is shown.

4 is an example of an administrative district location information window, and when a city, gun-gu and eup-myeon-dong of an administrative district is selected, it moves to the corresponding area and displays a 2D map.

5 exemplifies commercial district location information. When the commercial district menu is selected, a button for selecting a commercial district group (developed commercial district, alley commercial district) is activated (1). If a developmental zone is selected here, the developmental zone is displayed on the map, which is displayed in the form of a polygon (2). And, if you select an alley business district, the alley business district is displayed on the map, which is displayed in polygonal form (3). In this case, the developmental commercial area and the alley commercial area can be displayed by changing colors on the map.

6 is an example of a commercial district basic information pop-up screen. When a commercial district area is selected on the map, a commercial district basic information pop-up window is generated. If you click the report on the basic commercial information pop-up window, it is displayed in conjunction with the commercial district report information. .

7 is an example of a screen of facility location information (store history), and when a store history menu is clicked, a button for selecting a type of business type (all, restaurant business, service business, retail business, etc.) is activated. And when a business type is selected from the sector selection group, the selected business type is displayed on the map in the form of an icon. At this time, the color of the corresponding button is changed in the group selected from the industry selection group.

8 is an example of a screen illustrating detailed store history information. When a store history is clicked on the map (1), a corresponding store history detailed information window is created on the right side of the screen (2). If button (3) is clicked, the detailed information window on the right is opened or closed.

9 is an example of a screen illustrating facility location information. When the facility information menu is clicked, the facility (public office, finance, hospital, school, distribution store, culture, hotel, subway station, bus stop) group button is activated (1), at this time click The button changes color.

And, when any facility among facility group information is clicked, the location of the facility is displayed on the map. When 'public office' is clicked in the embodiment of FIG. 9, the location of the government office is displayed on the map. At this time, the color of the clicked facility button is changed and displayed on the map in the form of an icon of the clicked facility.

FIG. 10 exemplifies a facility basic information pop-up screen. When a facility icon is clicked on a map, a basic facility information pop-up window is generated. In the embodiment of FIG. 10 , it can be seen that the basic information pop-up window 'Facility Name: Government Office 1, Commercial District Type: Facility (Public Office)' is displayed.

11 is an example of a screen exemplifying information on floating population on a road unit among map analysis tools.

In FIG. 11 , when the floating population (road unit) button is clicked, the inquiry condition window is created, and when the condition is selected, information on the population distribution along the road line is displayed on the map. In FIG. 11 , three conditions of a day of the week, an age group, and a time zone are exemplified as inquiry conditions. In an embodiment of the present invention, different colors may be displayed according to the degree of distribution of the floating population.

12 is an example of a screen exemplifying information on floating population in a building unit among map analysis tools.

In FIG. 12 , when the floating population (building unit) button is clicked, the inquiry condition window is created, and when the condition is selected, information on the population distribution according to the building is displayed on the map. In FIG. 12 , three conditions of a day of the week, an age group, and a time zone are exemplified as inquiry conditions. In an embodiment of the present invention, different colors may be displayed according to the degree of distribution of the floating population.

13 is a screen example illustrating heat map population distribution analysis information among map analysis tools.

13, when the commercial area information (heat map) is clicked, the group button 'floating population per street, residential population, workers, foreigners' is activated. At this time, the color of the clicked button is changed.

In addition, when an arbitrary population analysis button is clicked among the population group information, the corresponding population distribution status is displayed as a heat map on the map. At this time, the color of the clicked demographic analysis button is changed, and the population distribution heat map corresponding to the current screen is displayed on the map. In the example of FIG. 13 , it can be seen that the population distribution status corresponding to the floating population in the street unit is displayed on the map as a heat map.

14 is a screen example illustrating 'Gyeonggi-do local currency' information among facility location information.

14, when the 'Gyeonggi-do local currency' button is clicked, the 'All, restaurant, service, retail, etc.' industry selection group button is activated. At this time, the clicked button changes color.

Then, if you click the industry selection group button, the corresponding industry is displayed on the map in the form of an icon on the map. At this time, the color of the clicked button is changed.

And, when the icon is clicked on the map, basic information of the available place is displayed in the detailed information window on the right side of the screen.

As an example of the 'Current Location Search' screen among the map manipulation tools in FIG. 15, when the Current Location Search button is clicked, the user's current location is displayed on the map, and the user moves to the thawed location.

16 is an example of a screen showing a process of switching between a satellite map and a road map in the map manipulation tool. When the basic map is clicked, the button is activated, and the satellite map and the road map (base map) are switched and displayed whenever the button is clicked.

17 is a diagram illustrating the topographic map menu in the map manipulation tool, and whenever the 'topographic map' menu provided on the right side of the screen is clicked, a topographic map is added or removed and displayed. In other words, when the topographic map button is clicked, the topographic map button is activated and a topographic map is added to the base map (road map or satellite map).

18 is a diagram illustrating a 3D map screen switching menu in the map manipulation tool. When the '3D map' menu is clicked on the right side of the screen, the 2D map screen is switched to the 3D map screen.

19 is a diagram illustrating a road view menu in the map manipulation tool. When a 'road view icon' is clicked on a location where a road view is displayed on the map, a road view window of the corresponding location is displayed. And, if you click the load view icon again, the load view window is removed.

20 is a diagram illustrating a map enlargement or map reduction function in the map manipulation tool. When the 'map enlargement' or 'map reduction' button on the right side of the screen is clicked, the map is enlarged or reduced.

21 is a diagram showing the distance measurement menu in the map measurement tool. Click the 'Measure distance' button on the right side of the screen, click each point to measure the distance on the map, and double-click at the final point to measure the distance between each point. Measure and mark.

22 is a diagram showing the area measurement menu in the map measurement tool. Clicking the 'measure area' button on the right side of the screen, clicking each point on the map to measure the area, and double-clicking at the final point, measure the area to indicate

23 shows an initialization menu in the map manipulation tool. When the 'initialization' button is clicked on the right side of the screen, information displayed on the map, such as distance and area, is initialized.

24 to 34 are screen examples showing a 3D map.

24 shows the overall layout of the 3D map main screen. 24, a 3D map screen is displayed, and a regional analysis or industry analysis tab (1), an analysis area setting (2), a recommended industry or custom industry tab (3), and an analysis button (4) are provided on the left side of the screen. And, on the right side of the screen, a toolbar such as 'filtering, 2D map, basic map, screen division, map movement' is arranged.

Fig. 25 shows the overall layout of the 3D map main screen, and includes a 3D analysis query condition window selection button window, a query condition window, a 3D map main screen map manipulation tool area, etc. composed of a location analysis button and a comparison analysis button.

26 is a diagram illustrating a function of converting to a 2D map in the map manipulation tool of the 3D map main screen. When the '2D map' button on the right side of the screen is clicked, the 2D map main screen is converted.

27 is a diagram showing the basic map menu in the map manipulation tool of the 3D map main screen. When the 'basic map' button on the right side of the screen is clicked, the basic map button is activated and a satellite map is displayed, and the basic map button is clicked again If you do, the map screen is switched back to the road map (base map).

28 is an example of the screen division processing function of the 3D map main screen. The first basic screen is a single screen, and when the 'Split screen' button on the right side of the screen is clicked, a two-split screen is displayed in which the screen is divided into two parts. If you click the 'Split Screen' button on the two-split screen, a four-split screen is displayed that divides the screen into four parts.

29 exemplifies operation buttons for manipulating the map screen on the 3D map main screen, and whenever the arrow direction on the right side of the screen is clicked, the map screen moves in the corresponding arrow direction.

30 is a screen example illustrating an analysis area setting window on the 3D map main screen.

In FIG. 30, analysis area setting (1) is divided into administrative district or commercial area setting. Here, in case of setting up a commercial area, a select box for selecting a commercial area is added.

When a major category is selected in the industry type information setting window (2), sub-category information is displayed.

After selecting various filter information in the analysis result filtering search window (3), when the filter application button is clicked, it is reflected in the 3D analysis result. In the example of FIG. 30 , in the building filtering setting, the filter can be applied by filtering the basement floor, the elevator, and the parking lot, and setting the number of building floors, the operating store, and the subway station distance.

31 and 32 are an example of a location analysis search screen on the 3D map main screen, FIG. 31 illustrates a regional analysis search window, and FIG. 32 illustrates an industry analysis search window.

In FIG. 31 , regional analysis is selected from the location analysis tab (1), the analysis area is set as an administrative district or commercial area area (2), and a recommended business type for the selected area is selected (3). Alternatively, you can select user-customized industry information when clicking on a custom industry.

And, when the 'analysis button' is clicked, the analysis result corresponding to the search condition is displayed on the 3D map.

In Figure 32, select the type of analysis in the location analysis tab (1), and set the type of information (2). Then, a recommended area for the selected industry is selected (3). Alternatively, you can select user-customized area information by clicking on custom area.

And, when the analysis button is clicked, the analysis result corresponding to the search condition is displayed on the 3D map.

33 is a screen example illustrating a comparative analysis search on the 3D map main screen.

In FIG. 33 , a regional area to be analyzed is selected by selecting an administrative district or a commercial area (1), and data to be analyzed is selected (2). Here, you can select a data type, select branch information, and select store information. In the example of FIG. 33, it is an example of selecting data to be analyzed with the number of operating stores, the third quarter of 2020, and all stores.

And, when the analysis button is clicked, the analysis result corresponding to the search condition is displayed on the 3D map (3).

34 is a screen example illustrating an analysis result filtering search window on the 3D map main screen.

In FIG. 34, if the filtering button is clicked on the right side of the screen, a pop-up window for 3D analysis result filtering query conditions is created (1). At this time, the filter result is reflected only when there is an analysis result.

Then, the analysis result filtering query condition pop-up is created (2).

And, when the analysis button is clicked, only the building information corresponding to the corresponding condition is displayed on the 3D map. In the example of FIG. 34 , information analyzed by applying a filter to the number of building floors, operating stores, subway station distance, and floating population per street is displayed.

The present invention has been described above using several preferred embodiments, but these embodiments are illustrative and not restrictive. Those of ordinary skill in the art to which the present invention pertains will understand that various changes and modifications can be made without departing from the spirit of the present invention and the scope of the rights set forth in the appended claims.

100 servers 110 databases
200 user terminals

Claims (6)

A terminal used by a user, comprising: a user terminal communicating with a server through a wired/wireless communication network;
a database storing relevant data necessary for commercial area analysis; and
A server that communicates with the user terminal and provides commercial area analysis information with reference to the database according to the request of the user terminal, and provides commercial area analysis information to GIS (geographic information system)-based 2D map and 3D map,
The server provides commercial area analysis information on a 2D map or provides commercial area analysis information on a 3D map according to the request of the user terminal,
The server provides a function to switch from a 2D map screen to a 3D map screen, or to switch from a 3D map screen to a 2D map screen,
The server provides commercial area analysis information including commercial area information, store history information, facility information, and floating population information on a 2D map or a 3D map,
The server provides commercial area analysis information in a way that analyzes data using artificial intelligence (AI),
The server defines a commercial area analysis target and space unit based on the industry type, region, and area unit for analysis of the commercial area input from the user terminal, and collects commercial area-related data based on the defined industry type, area, and area unit, Building a dataset for commercial district analysis based on the collected data, constructing an artificial intelligence-based commercial district analysis model using the constructed dataset, and providing commercial district analysis information through the commercial district analysis model,
The server communicates with the user terminal, and provides commercial area analysis information according to the request of the user terminal, but collects commercial area data of a specific area requested by the user terminal and personal data of a user using the user terminal, and collects Commercial area data and personal data are converted into big data and stored in the database, and commercial area data and personal data converted into big data using AI (artificial intelligence) are analyzed, and the analysis results are visualized and shared. do,
The server is a commercial business DB, commercial area, sales information, permanent population, residential population, office worker group, income decile, rental market price, building information, road name address, major customer facilities, foreigner information, commercial vacancy information, tourism activation index, commercial area It is possible to collect commercial area data including activation index, start-up risk, industry overcrowding, night lighting information, 3D location analysis, commercial area change information, and automobile registration book,
The server can collect personal data including data related to finance, tax, law, military service, housing, real estate, health, medical care, marriage, childcare, education, start-up, business, culture, immigration, employment, and work,
The server may provide commercial area analysis information to the user terminal through a chat-bot function, and in this case, the server is required for consulting using quantitative information on the commercial area through the chatbot function, and questionnaire qualitative information linking hyper research Commercial area analysis information including average business period information, sales per unit area, competition intensity of the same industry, break-even point, residential population information, permanent population density information, rental rates, major customer facilities, opening and closing business information, and sales change trend information per unit area can provide,
The server may provide consulting-related information to the user terminal in the form of a report, in this case, the server is an average business period, sales per unit area, competition intensity in the same industry, break-even point, residential population information, permanent population density information, It is possible to provide a report including rent, major customer facilities, opening and closing business information, sales change trend information per unit area, and survey information of consumers and store owners of Hyper Research on one screen,
The commercial district data includes the number of stores, the number of open and closed businesses, the commercial business DB including items to check the store history, the commercial district area including the tourism commercial area, the developmental commercial area area item, the sales information including the sales item per area unit, the street unit / building unit Permanent population including permanent population item, residential population including population census registration statistics item, office worker group including gender/age registration statistics item, income decile including decile income estimate item, small business rental price information item Rental market price, building information including address building and building ledger items, road name address including map data road address items, major attracting facilities including population concentration-inducing facility items, and foreign information data including sales and living population items , Commercial vacancy information including commercial vacancy rate items by administrative district, tourism activation index including foreign tourism activation degree items, commercial district activation index including activation information items by commercial district, start-up risk including survival probability items of start-up companies, Industry overdensity including industry overcrowding, night lighting information including satellite night photography (brightness) items, 3D location analysis including industry/region selection (utilization of commercial area information) items, survival and closure area period Includes commercial area change including comparison items, vehicle registration register data,
The server may calculate and provide a foreign tourism activity index and index indicating a combination index and index of foreign short-term stay and sales information as a measurement index and index of commercial activity in the close-to-life industry, at this time,
Individual variable standardization (z score) = (raw score - mean score (standardized interval)) / standard deviation (standardized interval) (1),
Short-term foreign residence rate = (number of short-term residents in year y and month t)/ (total population in short-term stay in year y and month t) × 100 (2),
Foreign sales rate = (sales amount in year t month) / (total sales amount in year y year t) × 100 (3), z score,
z score = (short-term residence rate of foreigners + turnover rate of foreigners)/2 (4),
The T score, which is the foreign tourism activity index,
T score = z score × 10 + 50 (5),
The foreign tourism activity index is,
Step 1 (smooth): T (foreign tourism activity index) value of 60 or higher
2nd stage (slow): T (foreign tourism activity index) value greater than 51 ~ less than 60
3rd stage (delay): T (foreign tourism activity index) value above 40 ~ below 51
Step 4 (Caution): T (foreign tourism activity index) value less than 40
divided into 4 stages of
The server indicates the degree of concentration and distribution in one commercial area beyond the appropriate level for businesses to achieve market balance. It can be provided by calculating industry overdensity, which is an indicator,
The degree of competition saturation is the degree to which businesses are densely distributed in one commercial area beyond the appropriate level to achieve market equilibrium. ,

(6)
can be expressed as
The risk of business closure indicates the probability that the market environment and company characteristics of a business will lead to actual closure.

(7)
can be expressed as
The above-mentioned industry overdensity is a risk that the local market is at a dangerous level due to an increase in the risk of business closure due to an increase in competition saturation; A commercial district analysis system, characterized in that it can be classified into four types: caution, a state that requires attention from the local market, and friendship, in which the local market is relatively friendly with a low level of competition saturation and closure risk.
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