JP4849271B2 - Information display system in public transport vehicles - Google Patents

Description

  The present invention relates to an in-vehicle information display system using a two-dimensional information code in public transportation such as a commuter train or a route bus.

  As a conventional information display system in a vehicle of public transportation, identification information including information such as a product supplier or an advertiser is included in the display contents of the advertisement in the vehicle, and this identification information can be easily displayed on a mobile terminal with a camera. For example, Japanese Patent Laid-Open No. 2002-318744 (Patent Document 1) discloses a technique for acquiring information by accessing a site via the Internet. This identification information is a two-dimensional code based on bitmap information, for example, code information such as a QR code (registered trademark), and a technique in which the mobile phone captures this code information and obtains the information via the Internet is, for example, JP-A-2004-140823 (Patent Document 2) or JP-A-2006-295898 (Patent Document 3).

  As vehicle information, for example, Japanese Patent Application Laid-Open No. 2006-276940 (Patent Document 4) exemplifies a QR code as a two-dimensional code, and by reading boarding information at a stop or the like by a portable terminal such as a cellular phone, A technology that makes it possible to provide information such as getting off the phone is disclosed.

  An information display system in a vehicle of public transportation by the above-described technology is a method of photographing a miniaturized two-dimensional information code displayed in an in-vehicle advertisement with a camera-equipped mobile terminal and from a URL address included in the two-dimensional information code. Detailed information of the advertisement is acquired via the Internet.

  However, there is a problem in that advertisements in vehicles of public transportation are near the ceiling and it is difficult to photograph with a mobile phone or the like in close proximity.

JP 2002-318744 A JP 2004-140823 A JP 2006-295898 A JP 2006-276940 A

  The problem to be solved is that advertisements in public transportation vehicles are near the ceiling, so it is difficult to shoot with a mobile phone etc., especially for short people .

  In order to solve the above-described problem, an information display system in a vehicle according to the present invention is an information display system that receives various image information distributed from a management server by a small display board and displays it on a vehicle in a public transportation vehicle. The image information includes a two-dimensional information code having an address for accessing a network via the Internet or an intranet to obtain various information, and the small display board displays image information on a screen by a mobile phone terminal having a photographing function. It is provided in an exposed place close to the floor surface including a strap and a luggage rack front frame so that it can be photographed at hand.

  With the above configuration, the information display system in a public transportation vehicle according to the present invention has a small display board that displays image information including an address in a network based on the Internet or an intranet using a two-dimensional information code on a screen, a strap, a luggage rack. Since it is provided in an exposed place close to the floor such as the front frame, it can be photographed by a cellular phone terminal having a photographing function, so that the photographer is immediately included in the two-dimensional information code via the network by the cellular phone terminal. There is an advantage that detailed information can be received from the address.

  The purpose of mobile phone terminal owners to easily shoot image information related to in-car advertisements with a mobile phone terminal that has a shooting function is to use a small display board that displays image information on the screen, such as straps and luggage shelf front frames. Realized by providing close exposure.

  Each small display board that displays image information on the screen is given a unique system address as a destination address so that specific image information can be distributed.

  The mobile phone terminal can detect an address on the network from the two-dimensional information code included in the image information, and can acquire detailed information related to the in-vehicle advertisement via the network based on the address. The network includes one or both of the Internet and an intranet. As an address, a URL (Uniform Resource Locator) of an address on the Internet is used in the embodiment. The two-dimensional information code is miniaturized, and for example, a matrix type “QR code (registered trademark)”, “Data Matrix (registered trademark)”, or “Maxi Code (registered trademark)” is used. In the following embodiment, a “QR code” popular in Japanese mobile phones is used.

  A first embodiment of the present invention will be described with reference to FIG. 1 and FIGS. 4A and 5A together.

  In FIG. 1, small display boards 11 </ b> A to 11 </ b> N corresponding to the advertising media 1 -A to 1 -N posted on the ceiling side above the luggage rack in the system of the present invention are provided on the surface of the luggage rack front frame 12. ing. A unique system address is assigned to each of the small display boards 11A to 11N. In FIG. 1, the small display board is provided on the surface of the luggage shelf front frame, but straps positioned in front of the luggage shelf front frame may be used. The position of the small display board in the strap can be referred to FIG.

  FIG. 4A is a diagram showing an example of image information 14A displayed on the screen of the small display board. For example, the advertiser of the ceiling side advertising medium 1-A of FIG. 1 is “AA company”, and the QR code 15A shown in the figure includes the URL of the home page of “AA company”. Therefore, when the mobile phone terminal captures the QR code 15A, the mobile phone terminal can acquire a home page image of “AA company” via the Internet and display it on the screen by a known technique. Although characters are included in the screen of FIG. 4A, image information such as a home page can be obtained in a short time from the QR code, so the screen may be only the QR code.

  FIG. 5A is a block diagram illustrating a system configuration of the first embodiment.

  FIG. 5A shows a small display system 100, a display management server 110A, the Internet 120, a mobile phone terminal 200, a company information providing server 310, and a company information DB 311. In the small display system 100, the small display board 10 and the display control unit 101 are recorded in advance, and in the display management server 110, information names, QR codes, and the like are recorded in advance as image information 14A corresponding to the display location of the small display board 10. Retained.

  The small display system 100 includes a small display board 10 and a display control unit 101. The display control unit 101 accesses the Internet 120 and receives image information 14 from the display management server 110A. The display control unit 101 sends the image information 14A received from the display management server 110A via the Internet 120 to the small display board 10 at the position designated as the corresponding advertising medium for display on the screen.

  The display management server 110A operates the information display system according to the present invention. The display management server 110A records in advance image information 14A to be displayed on the small display board 10 corresponding to the advertisement medium in the vehicle. 14A is distributed to the system address of each small display board 10. The image information 14A includes an information name, a QR code, and the like corresponding to the display location that is the distribution location, and the QR code includes the URL of the company information providing server 310 or the homepage of the detailed information providing source. .

  The mobile phone terminal 200 has a shooting function, takes an image of the small display board 10, and extracts a URL on the Internet 120 from a QR code included therein. The mobile phone terminal 200 transmits the extracted URL, calls and receives information provided by the company from the company information DB 311 of the company information providing server 310 via the Internet 120, for example, a home page, and displays it on its own screen.

  When the URL is connected via the Internet 120, the company information providing server 310 takes out the designated information data from the company information DB 311 and sends it back to the billing mobile phone terminal 200.

  Since such a configuration is adopted, the mobile phone terminal user can easily obtain detailed information on the advertisement in the vehicle with the mobile phone terminal that the user has. As a result, companies can also provide meaningful and effective advertising.

  That is, by providing an environment in which a QR code can be easily scanned from a passenger's mobile phone terminal in this way, accessibility is greatly improved by the QR code that is easily accessible. Therefore, it is possible to overcome the inconvenience of inputting the URL character string into the mobile phone terminal during busy hours such as commuting time, and to effectively utilize the advertisement information posted in the vehicle and bring about sales promotion of each company. Can do.

  A second embodiment of the present invention will be described with reference to FIG. 2 and FIGS. 4A and 5A together.

  In this embodiment, only FIG. 1 is changed to FIG. 2 in the above embodiment, and other components are not changed, so only FIG. 2 will be described.

  In FIG. 2, small display boards 12A, 12B and 12C, 12D respectively corresponding to the suspended advertisement media 2-A and 2-B posted from the ceiling across the vehicle in the system of the present invention cross the vehicle. It is provided on the surface of each of the straps 22 provided below the hanging advertisement medium. A unique system address is assigned to each of the small display boards 12A to 12D.

  In FIG. 2, two small display boards are assigned corresponding to each advertisement, but only one strap can be specified in correspondence. In order to distinguish the small display board corresponding to the advertisement from the small display boards of other displays, the color of the decorative board is preferably different.

  Of course, it can be mixed or used together with the above embodiments.

  A third embodiment of the present invention will be described with reference to FIGS. 3, 4B, and 5B.

  In the embodiment of FIG. 3, a configuration is shown in which the small display boards 13 </ b> A to 13 </ b> M are provided in each of the straps 32 in a place unrelated to the advertisement medium. A unique system address is assigned to each of the small display boards 13A to 13M. Part of the small display boards 13A to 13M may be compatible with the advertising medium described in the above embodiment.

  FIG. 4B is a diagram showing an example of image information 14B displayed on the screen of the small display board. FIG. 4B shows an example in which “route information of the current location” is provided to the passengers by the small display boards 13A to 13M. Accordingly, the QR code 15B includes, for example, the URL of the well-known route information providing server 320. Therefore, when photographing the QR code 15B, the mobile phone terminal can acquire a homepage image relating to “route information of public transportation” via the Internet and display it on the screen by a known technique. Although characters are included in the screen of FIG. 4B, image information such as a home page can be obtained and confirmed from the QR code in a short time, so the screen may be only the QR code.

  FIG. 5B is a block diagram illustrating a system configuration of the second embodiment.

  In FIG. 5B, in addition to the small display system 100, the display management server 110B, the Internet 120, and the mobile phone terminal 200 described above, the route information providing server 320, the route information DB 321, and the position information notification unit 411 provided in the vehicle 410 are shown. It is shown. The description of the components having the same reference numerals as in FIG. 5A is omitted.

  In the small display system 100, a small display board 10 and a display control unit 101 are recorded in advance, and in the display management server 110B, an information name, a QR code, and the like corresponding to the display location of the small display board 10 are recorded in advance as image information 14B. Retained.

  The small display system 100 includes a small display board 10 and a display control unit 101. The display control unit 101 accesses the Internet 120 and receives image information 14B from the display management server 110B. The display control unit 101 sends the image information 14B received from the display management server 110B via the Internet 120 to the small display board 10 at the position designated as the corresponding advertisement medium, and displays it on the screen.

  The display management server 110B manages the information display system according to the present invention, in which image information 14B to be displayed on the small display board 10 is recorded in advance by an administrator, and each of the small display boards 10 stores the image information 14B. Deliver to the system address you have. The image information 14B includes an information name, a QR code, and the like corresponding to the display location that is the distribution location, and the QR code includes the URL of the route information providing server 320 or the home page of the detailed information providing source. .

  The mobile phone terminal 200 has a shooting function, takes an image of the small display board 10, and extracts a URL on the Internet 120 from a QR code included therein. The cellular phone terminal 200 transmits the extracted URL, calls and receives provision information related to the route from the route information DB 321 of the route information providing server 320 via the Internet 120, for example, a home page, and displays it on its own screen.

  When the URL connection is made via the Internet 120, the route information providing server 320 takes out the specified information data from the route information DB 321 and sends it back to the billing mobile phone terminal 200. The mobile phone terminal 200 can acquire various types of route information based on the location information built in the location information notification unit 411 of the vehicle 410 or the mobile phone terminal with the route information providing server 320 by a known technique. Details thereof are omitted.

  Since such a configuration is adopted, the mobile phone terminal user can easily acquire detailed information such as the arrival time of the boarding vehicle and the transfer guidance with the mobile phone terminal possessed by the mobile phone terminal user. Of course, it can be mixed and used together with the above embodiments.

  That is, it is possible to provide an environment in which a QR code can be easily scanned from a passenger's mobile phone terminal, and it is possible to display a QR code corresponding to the current route position and time during operation. Therefore, it is possible to provide passengers with on-time information services such as confirmation of where they are currently traveling, the number of stations to the destination station for getting off, the time, and transfer information, thereby improving service to passengers.

  A fourth embodiment of the present invention will be described with reference to FIGS. 3, 4C, and 5C.

  In the embodiment of FIG. 3, a configuration is shown in which the small display boards 13 </ b> A to 13 </ b> M are provided in each of the straps 32 in a place unrelated to the advertisement medium. A unique system address is assigned to each of the small display boards 13A to 13M. Part of the small display boards 13A to 13M may be compatible with the advertising medium described in the above embodiment.

  FIG. 4C is a diagram showing an example of image information 14C displayed on the screen of the small display board. FIG. 4C shows an example in which “emergency information” due to a vehicle accident or the like is provided to passengers on the small display boards 13A to 13M. Accordingly, the QR code 15C includes the URL of the emergency information providing server 330 such as the failure status and the operation status. Therefore, when photographing the QR code 15C, the mobile phone terminal can acquire a homepage image related to “emergency information” of public transportation via the Internet and display it on the screen by a known technique. Although characters are included in the screen of FIG. 4C, image information such as a home page can be obtained and confirmed from the QR code in a short time, so the screen may be only the QR code.

  FIG. 5C is a block diagram illustrating a system configuration of the third embodiment.

  FIG. 5C shows an emergency information providing server 330 and an emergency information DB 331 in addition to the small display system 100, the display management server 110C, the Internet 120, and the mobile phone terminal 200 described above. The description of the components having the same reference numerals as in FIG. 5A is omitted.

  In the small display system 100, the small display board 10 and the display control unit 101 are recorded in advance, and in the display management server 110C, an information name, a QR code, and the like are recorded in advance as image information 14C corresponding to the display location of the small display board 10. Retained.

  The small display system 100 includes a small display board 10 and a display control unit 101. The display control unit 101 accesses the Internet 120 and receives image information 14C from the display management server 110C. The display control unit 101 sends the image information 14C received from the display management server 110C via the Internet 120 to the small display board 10 at the designated position for display on the screen.

  The display management server 110C manages the information display system according to the present invention, in which image information 14C to be displayed on the small display board 10 is recorded in advance by an administrator, and each of the small display boards 10 stores the image information 14C. Deliver to the system address you have. The image information 14C includes an information name, a QR code, and the like corresponding to the display location that is the distribution location, and the QR code includes the URL of the emergency information providing server 330 that is a detailed information providing source or its home page. .

  The mobile phone terminal 200 has a shooting function, takes an image of the small display board 10, and extracts a URL on the Internet 120 from a QR code included therein. The mobile phone terminal 200 transmits the extracted URL, calls and receives provision information on the route from the emergency information DB 331 of the emergency information providing server 330 via the Internet 120, for example, receives and displays it on its own screen.

  When the URL connection is made via the Internet 120, the route information providing server 330 takes out the designated information data from the emergency information DB 331 and sends it back to the billing mobile phone terminal 200. The mobile phone terminal 200 can acquire emergency information with the emergency information providing server 330 by a known technique. The emergency information is input to the emergency information DB 331 by the operator via the emergency information providing server 330 when an emergency state occurs. Details thereof are omitted.

  Since such a configuration is adopted, the mobile phone terminal user can easily obtain detailed information such as the arrival time of the boarding vehicle and the transfer guidance by using the mobile phone terminal possessed by the mobile phone terminal user. Although it can also be obtained by obtaining route information according to the second embodiment, in the case of a self-route, since the display management server 110C can respond quickly, it is effective for passenger flights. Of course, it can be mixed and used together with the above embodiments.

  In other words, it provides an environment where the QR code can be easily scanned from the passenger's mobile phone terminal, and if an accident occurs on the route to the destination while riding, the accident / disaster response server operated by the transportation system can be accessed. By displaying the QR code, it is possible to promptly notify the passenger of detailed information such as another route that meets the needs of each passenger, a detour method by other means of transportation, and the like. Therefore, it is effective in avoiding confusion by passengers.

  The purpose of mobile phone terminal owners to easily shoot image information related to in-car advertisements with a mobile phone terminal that has a shooting function is to use a small display board that displays image information on the screen, such as straps and luggage shelf front frames. Realized by providing close exposure. Therefore, it is possible to apply the detailed information displayed on the small display board to the guidance information of the route including the vehicle accident, and further, for the information that the passenger wants to acquire in the vehicle without being limited to the above embodiment. It can be applied to applications that facilitate the acquisition.

It is explanatory drawing which showed the Example of the information display system in the vehicle of public transport. Example 1 It is explanatory drawing which showed the Example different from FIG. 1 of the information display system in the vehicle of public transport. (Example 2) It is explanatory drawing which showed the Example different from FIG. 1 of the information display system in the vehicle of public transport. (Example 3, Example 4) It is explanatory drawing which showed the Example of the screen display in the information display system in the vehicle of public transport. (Example 1, Example 2) It is explanatory drawing which showed the Example of the screen display in the information display system in the vehicle of public transport. (Example 3) It is explanatory drawing which showed the Example of the screen display in the information display system in the vehicle of public transport. Example 4 It is explanatory drawing which showed the Example of the information display system in the vehicle of public transport in the block. (Example 1, Example 2) It is explanatory drawing which showed the Example of the information display system in the vehicle of public transport in the block. (Example 3) It is explanatory drawing which showed the Example of the information display system in the vehicle of public transport in the block. Example 4

Explanation of symbols

1-A, 1-B, 1-N, 2-A, 2-B Advertising medium 10, 11A, 11B, 11N, 12A-12D, 13A-13C, 13M Small display board 12 Luggage shelf front frame 14A, 14B, 14C Image information 15A, 15B, 15C QR code 22, 32, Strap 100 Small display system 101 Display control unit 110A, 110B, 110C Display management server 120 Internet 200 Mobile phone terminal 310 Company information providing server 311 Company information DB
320 Route information providing server 321 Route information DB
330 Emergency information providing server 331 Emergency information DB
410 vehicle 411 position information notification unit

Claims (4)

In the information display system that receives various image information distributed from the management server with a small display board and displays it on the screen of a public transport vehicle,
The image information includes a two-dimensional information code having an address for accessing a network based on the Internet or an intranet to obtain various information,
The small display board is
Each small display board has a unique system address,
The screen image information of a mobile phone terminal having an imaging function to be taken by hand, strap, close rather on a floor comprising a baggage rack front frame, and, hanging in within the vehicle, out of reach including ceiling side It is installed in an exposed location corresponding to each advertising medium in a position that is not
An information display system in a vehicle, wherein the displayed two-dimensional information code includes an address of an information providing server related to the advertisement medium .   In the information display system in a vehicle according to claim 1, each vehicle includes a position information notification unit that notifies the management server of current position information of the vehicle and identification information of the vehicle, The location information notification unit, a route information database including a station name and a timetable relating to the route of each vehicle, and a route of the vehicle from the vehicle location information using the route information database when receiving the location information of the vehicle A route information providing server that provides route information including a symbol, a destination station name, and a required time is connected to the network, and the management server displays the identification information of each vehicle and the address of the route information providing server in the two-dimensional An information display system in a vehicle, which is included in an information code and transmitted to the small display board.   2. The information display system in a vehicle according to claim 1, wherein the emergency information database and the emergency information database for receiving and storing emergency information including fault information and transfer information when trouble occurs in the operation of the vehicle. Each of the emergency information providing servers that notify the emergency information when the emergency information is received is connected to the network, and when the management server receives a notification request from the emergency information providing server, the emergency information is provided. An information display system in a vehicle, wherein an address capable of providing information is included in the two-dimensional information code and transmitted to the small display board of the related vehicle.   2. The information display system in a vehicle according to claim 1, wherein when the mobile phone terminal acquires the two-dimensional information code from the image information of the small display board, the mobile phone terminal uses the address included in the information code to generate the network. An information display system in a vehicle, wherein the information display system is connected to a predetermined information providing server via the access point, and the provided information is received by the small display board and displayed on the screen.

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