JP4644354B2 - Advertising method, WWW server - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an advertising method in which an advertisement message can be viewed on a WWW page that can be browsed from a user terminal via a communication line, and for an advertisement on a WWW page that can be browsed from a user terminal via a communication line. about the WWW server which enables viewing the message.
[0002]
[Prior art]
With the recent progress of Internet-related technologies, it is possible to browse advertisement messages on WWW pages that can be browsed from user terminals via communication lines, thereby widely advertising products and services. Yes.
[0003]
[Problems to be solved by the invention]
When advertising is performed in this manner, it is an important issue how to attract effective attention by attracting the viewer's attention to the advertising message.
[0004]
The present invention has been made to solve such a problem, and performs effective advertisement by attracting a viewer's attention to an advertisement message on a WWW page that can be viewed from a user terminal via a communication line. The purpose is to make it possible.
[0005]
[Means for Solving the Problems]
In order to achieve the above object, a first invention is an advertising method in which an advertisement message can be viewed on a WWW server on a WWW page that can be viewed from a user terminal via a communication line.
A game screen that is displayed on the WWW page , where multiple players participate and each player advances their respective pieces in order on multiple sections, and the game progresses according to the event corresponding to the section where the pieces stopped an event database for storing in association with each and corresponding events and keyword to the plurality of partitions having references the advertisement database that associates and stores the advertisement message and the keyword, stored in the event database An advertisement message and an event are associated based on the keyword and the keyword stored in the advertisement database, and associated with the event associated with the section where the player's piece has stopped as the game progresses An advertising method including the step of allowing an advertisement message to be viewed on the WWW page A.
[0006]
According to a second aspect of the invention for achieving the above object, in the advertising method according to the first aspect, the step of enabling the browsing of the advertising message is associated with a common keyword from the event database and the advertising database. The advertisement method is characterized in that the retrieved event and the advertisement message are respectively retrieved and the retrieved event is associated with the advertisement message .
[0007]
According to a third aspect of the invention for achieving the above object, in the advertising method according to the second aspect of the invention,
The step of allowing the advertisement message to be browsed is an advertisement method characterized in that an event including the largest number of keywords matching the keyword associated with the advertisement message is associated with the advertisement message .
[0010]
According to a fourth aspect of the invention for achieving the above object, in the WWW server, the advertisement message can be viewed on a WWW page that can be viewed from a user terminal via a communication line.
A game screen that is displayed on the WWW page , where multiple players participate and each player advances their respective pieces in order on multiple sections, and the game progresses according to the event corresponding to the section where the pieces stopped An event database that associates and stores an event corresponding to each of a plurality of sections possessed by and a keyword;
An ad database that stores ad messages and keywords in association with each other;
Referring to the event database and the advertisement database, an advertisement message and an event are associated with each other based on the keyword stored in the event database and the keyword stored in the advertisement database. Means for enabling browsing of the advertisement message associated with the event associated with the section where the player's piece has been stopped along with the WWW page;
Is a WWW server.
[0011]
A fifth invention for achieving the above object is the WWW server according to the fourth invention .
Means for enabling viewing before Symbol advertising messages, from the event database and the advertising database, events associated with the common keywords and the advertising messages retrieved respectively, and advertising messages with the retrieved event It is a WWW server characterized by associating .
[0012]
A sixth invention for achieving the above object is the WWW server according to the fifth invention ,
Means for enabling viewing before Symbol advertising messages, the most including events keywords that match keywords associated with the advertising message, a WWW server, characterized in that associated with the advertising message.
[0016]
DETAILED DESCRIPTION OF THE INVENTION
=== System configuration ===
First, a system configuration according to the present embodiment will be described with reference to FIGS. 1, 2, and 3. FIG. FIG. 1 is a system configuration diagram for explaining the present embodiment. FIG. 2 is a diagram showing the configuration of the event database 32. FIG. 3 is a diagram showing the configuration of the advertisement database 34.
[0017]
As shown in FIG. 1, a plurality of user terminals 10a, 10b, 10c and 10d are connected to a WWW server 30 via a communication line 20 such as the Internet. Note that the communication line means wired or wireless that can communicate between terminals from both sides. Although only one WWW server 30 is shown in FIG. 1, a plurality of WWW servers may be connected to the user terminals 10a, 10b, 10c, and 10d via communication lines.
[0018]
Each of the user terminals 10a, 10b, 10c, and 10d is provided with a WWW browser (not shown) for browsing the WWW page 36 provided in the WWW server 30, and the user uses this WWW browser. Thus, it is possible to browse WWW pages on various WWW servers.
[0019]
The WWW server 30 is provided with a WWW page 36 having multimedia information associated in a hypertext format. In the present embodiment, the WWW page 36 is used to advertise products and services. The WWW page is described using a markup language such as HTML (Hyper Text Markup Language) or XML (Extensible Markup Language).
[0020]
The WWW server 30 is provided with an event database 32 in which various events are registered and an advertisement database 34 in which various advertisements are registered. Various events are registered in the event database 32 as shown in FIG. 2, and various advertisements are registered in the advertisement database 34 as shown in FIG.
[0021]
=== Configuration of WWW Page ===
Next, the configuration of the WWW page 36 will be described with reference to FIG. FIG. 4 is a diagram showing the configuration of the WWW page 36.
In the present embodiment, a game screen is prepared on the WWW page 36. Various types of games can be considered, but “Sugoroku” will be described as an example.
As shown in FIG. 4, the game screen, a plurality of compartments 36a, 36b, 36c, 36d, 36 e, 36f, 36g, 36h, 36 i, 36j, 36k, 36m are provided. Each player can enjoy the “Sugoroku” by browsing the game screen prepared on the WWW page 36 from the user terminal 10a or the like and proceeding his / her pieces in order on the section. Therefore, the game progresses while each section 36a of the game screen is appropriately designated.
[0022]
Various events are associated with each section 36a of “Sugoroku”.
For example, the section 36a is associated with the event “take a rest because of injury during a soccer game” shown in FIG. 2, and the section 36e is shown in FIG. The event “Million Yen Acquisition” is associated. When a player's piece stops in a certain section, the player follows the event associated with the section. For example, when the piece stops at the section 36a, the player who uses the piece will rest once in accordance with the event “I have been injured during a soccer game, so I will rest once”.
[0023]
The WWW page 36 is provided with an advertisement display field 38 for displaying an advertisement on the WWW page 36. Note that the position of the advertisement display field 38 is not limited to the position shown in FIG. 4, and may be an arbitrary position in the WWW page 36.
[0024]
=== Flow of Processing (Part 1) ===
Next, a processing flow (part 1) in the present embodiment will be described with reference to FIG. FIG. 5 is a diagram for explaining a process flow (part 1) in the WWW server.
[0025]
First, a plurality of advertisement messages and a plurality of events are prepared (S2).
[0026]
When preparing a plurality of events, in the present embodiment, as shown in FIG. 2, for each event, an ID for identifying each event, the content of the event, and a keyword for the content of the event are defined as an event. Register in the database 32. The keyword may be input manually by reading the content of the event, or may be automatically generated from the content of the event. In addition, it is indispensable to register the contents of the event in the event database 32 for each event, but registering other items in the event database 32 is optional.
[0027]
When preparing a plurality of advertisement messages, the advertiser name, the advertisement message, and the keyword of the advertisement message are registered in the advertisement database 34 for each advertisement. The keyword may be input manually by reading the content of the advertisement message, or may be automatically generated from the content of the advertisement message. Further, it is essential to register an advertisement message for each advertisement in the advertisement database 34, but registering other items in the advertisement database 34 is optional.
[0028]
Next, among a plurality of advertisement messages registered in the advertisement database 34, a plurality of advertisement messages that can be viewed on the WWW page 36 are specified (S4).
[0029]
Next, an event related to the advertisement message among the plurality of events registered in the event database 32 is associated with each advertisement message of the specified advertisement message (S6). When this association is performed, an event related to the advertisement message is searched from a plurality of events using the keyword of the specified advertisement message and the keyword for each event registered in the event database 32, and the search is performed. As a result, the ID of the event identified is registered in the advertisement database 34. For example, an event associated with the advertisement message is identified by searching for an event including the most keywords that match the keyword of the identified advertisement message.
[0030]
In the example shown in FIG. 2 and FIG. 3, an event “I was injured during a soccer game, so I took a break because of the advertisement message“ Sports with all sports equipment XX sports ”is associated. ing.
[0031]
It should be noted that without using the keyword for each event registered in the event database 32, the keyword of the specified advertisement message is used to refer to the full text of the event, and the advertisement message and the related message are related from a plurality of events. A certain event may be searched. Further, even if the keyword of the specified advertisement message is not used and the keyword for each event registered in the event database 32 is not used, an event related to the advertisement message can be manually searched from a plurality of events. Good.
[0032]
After associating the advertisement message with the event, each event is associated with each section 36a and the like (S8). For example, in the example shown in FIG. 2, the event “I have been injured during a soccer game and have a break once” and the section 36a are associated with each other. The section 36e is associated.
[0033]
After that, when “Sugoroku” is started and the player's piece stops at a certain section, the player follows the event associated with the section, and the WWW server 30 displays the advertisement display field 38 on the WWW page. The advertisement message associated with the section can be browsed (S10). For example, when a piece stops at the section 36a, the player who uses the piece follows the event “I have been injured during a soccer game, so I take a break”, and the advertisement display field 38 displays “Sporting Goods”. A message for advertising that “anything is complete” is displayed. Therefore, the player's attention can be effectively directed to the advertising message rather than displaying the advertising message regardless of the contents of the event associated with each section.
[0034]
=== Flow of Processing (Part 2) ===
Next, a processing flow (part 2) in the present embodiment will be described with reference to FIG. FIG. 6 is a diagram for explaining a process flow (part 2) in the WWW server.
[0035]
First, a plurality of events are prepared (T2).
When preparing a plurality of events, in the present embodiment, for each event, an ID for identifying each event, the event content, and the event content keyword are registered in the event database 32. The keyword may be input manually by reading the content of the event, or may be automatically generated from the content of the event. In addition, it is indispensable to register the contents of the event in the event database 32 for each event, but registering other items in the event database 32 is optional.
[0036]
Next, for each advertisement message, a plurality of advertisement messages in which related events among the plurality of events are associated are prepared (T4).
When preparing a plurality of advertisement messages, for each advertisement, the advertiser name, the advertisement message, the keyword of the advertisement message, and the ID of the event associated with the advertisement message are stored in the advertisement database 34. sign up. The keyword may be input manually by reading the content of the advertisement message, or may be automatically generated from the content of the advertisement message. For each advertisement, it is indispensable to register the advertisement message and the ID of the event related to the advertisement message in the advertisement database 34, but registering other items in the advertisement database 34 is optional. It is.
[0037]
Further, when an event related to the advertisement message is specified, an advertisement message is obtained from a plurality of events using the keyword of the advertisement message and a keyword for each event registered in the event database 32. Search for related events. For example, an event associated with the advertisement message is identified by searching for an event including the most keywords that match the keyword of the identified advertisement message.
[0038]
In addition, without using a keyword for each event registered in the event database 32, an event related to the advertisement message is selected from a plurality of events by using the keyword of the advertisement message and referring to the full text of the event. You may search. Further, an event related to the advertisement message may be retrieved from a plurality of events manually without using the keyword of the advertisement message and the keyword for each event registered in the event database 32.
[0039]
Next, among the plurality of advertisement messages registered in the advertisement database 34, an advertisement message that can be viewed on the WWW page 36 is specified (T6).
[0040]
Thereafter, referring to the event ID registered in the advertisement database 34 together with the specified advertisement message, the event associated with the advertisement message is specified, and the event is associated with each section 36a and the like (T8). . For example, in the example shown in FIG. 2, the event “I have been injured during a soccer game and have a break once” and the section 36a are associated with each other. The section 36e is associated.
[0041]
After that, when “Sugoroku” is started and the player's piece stops at a certain section, the player follows the event associated with the section, and the WWW server 30 displays the advertisement display field 38 on the WWW page. The advertisement message associated with the section can be browsed (T10). For example, when a piece stops at the section 36a, the player who uses the piece follows the event “I have been injured during a soccer game, so I take a break”, and the advertisement display field 38 displays “Sporting Goods”. A message for advertising that “anything is complete” is displayed. Therefore, the player's attention can be effectively directed to the advertising message rather than displaying the advertising message regardless of the contents of the event associated with each section.
[0042]
Further, in order to further enhance the advertising effect, when the advertisement message can be viewed on the WWW page in the process flow (1) and the process flow (2), the advertisement message is displayed on the WWW page. It is preferable to be able to browse while moving at. For example, in FIG. 4, the advertisement message may be viewed while moving in the direction A.
[0043]
As described above, according to the present embodiment, when the game progresses while the section 36a or the like of the game screen is appropriately specified, and the section is specified as the game progresses, the section is associated with the section. Since the advertisement message related to the event can be viewed on the WWW page 36, the attention of the game player can be effectively attracted to the advertisement message.
[0044]
It is also possible to record a program that causes the WWW server to execute the processing described above on a computer-readable recording medium.
[0045]
In the above description, “Sugoroku” has been described as an example, but other games such as “Monopoly” may be used.
[0046]
【The invention's effect】
According to the present onset Akira, to realize an effective advertising method capable of performing an advertisement to attract the attention of visitors to the advertising message in a browsable WWW page from the user terminal via a communication line Can do.
[0047]
In addition, since an event related to the advertisement message is selected from a plurality of events and associated with the advertisement message, and the advertisement message can be viewed on the WWW page, the advertisement message can be more effectively converted. It can be determined promptly by using an advertisement to attract the attention of visitors.
[0048]
Moreover, the effect that the event relevant to the message for an advertisement among several events can be discovered rapidly is acquired.
[0049]
Moreover, the effect that the event relevant to the message for an advertisement among several events can be discovered more rapidly is acquired.
[Brief description of the drawings]
FIG. 1 is a system configuration diagram for explaining an embodiment;
FIG. 2 is a diagram showing a configuration of an event database 32. FIG.
3 is a diagram showing a configuration of an advertisement database 34. FIG.
4 is a diagram showing a configuration of a WWW page 36. FIG.
FIG. 5 is a diagram for explaining a process flow (part 1) in the WWW server;
FIG. 6 is a diagram for explaining a process flow (part 2) in the WWW server.
[Explanation of symbols]
10a, 10b, 10c, 10d User terminal 20 Communication line 30 WWW server 32 Event database 34 Advertisement database 36 WWW page

Claims (6)

In an advertising method for allowing an advertisement message to be viewed on a WWW server on a WWW page that can be viewed from a user terminal via a communication line,
A game screen that is displayed on the WWW page , where multiple players participate and each player advances their pieces in order on multiple sections, and the game progresses according to the event corresponding to the section where the pieces stopped an event database for storing in association with each and corresponding events and keyword to the plurality of partitions having references the advertisement database that associates and stores the advertisement message and the keyword, stored in the event database Based on the keyword and the keyword stored in the advertisement database, the advertisement message is associated with the event, and associated with the event associated with the section where the player's piece has stopped as the game progresses. An advertising method including the step of allowing an advertisement message to be viewed on the WWW page The advertising method according to claim 1,
The step of allowing the advertisement message to be browsed searches the event database and the advertisement database for an event and an advertisement message associated with a common keyword, respectively, and uses the retrieved event and the advertisement message. An advertising method characterized by associating. The advertising method according to claim 2,
The advertisement method characterized in that the step of enabling browsing of the advertisement message associates an event including the most keyword matching the keyword associated with the advertisement message with the advertisement message. In a WWW server that enables browsing advertisement messages on a WWW page that can be viewed from a user terminal via a communication line,
A game screen that is displayed on the WWW page , where multiple players participate and each player advances their respective pieces in order on multiple sections, and the game progresses according to the event corresponding to the section where the pieces stopped An event database that associates and stores an event corresponding to each of a plurality of sections possessed by and a keyword;
An ad database that stores ad messages and keywords in association with each other;
Referring to the event database and the advertisement database, an advertisement message and an event are associated with each other based on the keyword stored in the event database and the keyword stored in the advertisement database. Means for enabling browsing of the advertisement message associated with the event associated with the section where the player's piece has been stopped along with the WWW page;
Including WWW server. In the WWW server according to claim 4,
The means for allowing the advertisement message to be browsed searches the event database and the advertisement database for an event and an advertisement message associated with a common keyword, respectively. A WWW server characterized by association. In the WWW server according to claim 5,
The WWW server characterized in that the means for enabling browsing of the advertisement message associates an event including the most keyword matching the keyword associated with the advertisement message with the advertisement message.

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