JP2002149542A - Advertising method, www server and computer readable recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To perform and effective advertisement by attracting reader attention to a message for an advertisement on a WWW page that can be read from a user terminal through a communication line. SOLUTION: This advertising method with which the user terminal can read the message for the advertisement on the readable WWW page through the communication line is specified by the following (1) to (4). A game image is prepared on the WWW page (1). The game image has a plurality of sections, where events are made to correspond to the respective sections (2). A game goes on while the sections of the game image are appropriately designated (3). When the sections are designated in accordance with the advance of the game, the message for the advertisement in relation to events made to correspond to the sections can be read on the WWW page.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement method for enabling an advertisement message to be browsed on a WWW page that can be browsed from a user terminal via a communication line, and a browsing method from a user terminal via a communication line. The present invention relates to a WWW server capable of browsing an advertisement message on a WWW page, and a computer-readable recording medium.

[0002]

2. Description of the Related Art With the development of Internet-related technologies in recent years, WWs that can be browsed from user terminals via communication lines
2. Description of the Related Art It has been widely practiced that advertisement messages can be viewed on a W page, thereby advertising goods and services.

[0003]

When an advertisement is issued in this way, it is an important issue how to draw a viewer's attention to an advertisement message and perform an effective advertisement.

[0004] The present invention has been made to solve such a problem, and is effective in attracting a viewer's attention to an advertising message on a WWW page that can be viewed from a user terminal via a communication line. The purpose is to enable advertising.

[0005]

According to a first aspect of the present invention, there is provided an advertisement method for displaying an advertisement message on a WWW page which can be viewed from a user terminal via a communication line. This is an advertisement method specified by (1) to (4). (1) Prepare a game screen on a WWW page. (2) The game screen has a plurality of sections, where each section is associated with an event. (3) The game proceeds while the sections of the game screen are appropriately designated.
(4) When the section is designated as the game progresses, an advertisement message related to an event associated with the section can be browsed on a WWW page.

A second invention for achieving the above object is:
In the advertisement method according to the first invention, (1) a plurality of advertisement messages and a plurality of events are prepared, and (2) a plurality of advertisement messages which can be browsed on a WWW page among the plurality of advertisement messages. Specifying a message, (3) associating an event associated with the advertising message among the plurality of events for each individual advertising message of the identified advertising message, and (4) the identified advertisement. The advertisement method according to claim 1, wherein an event associated with the advertisement message is associated with each section for each advertisement message of the advertisement message.

A third invention for achieving the above object is:
In the advertisement method according to the first invention, (1) preparing a plurality of events, (2) preparing a plurality of advertising messages associated with related events among the plurality of events, (3) Of multiple advertising messages,
A plurality of advertisement messages that can be browsed on a WWW page are specified. (4) For each advertisement message of the specified advertisement message, an event associated with the advertisement message and each of the sections This is an advertisement method characterized by associating.

[0008] A fourth invention for achieving the above object is as follows.
In the advertisement method according to the second or third invention, when associating an advertisement message with an event, (1) a keyword is prepared for each of the advertisement messages, and (2) the keyword is prepared using the keyword. An advertisement method characterized by searching for an event related to a message from the plurality of events.

A fifth invention for achieving the above object is as follows.
In the advertisement method according to a fourth aspect, (1) a keyword is prepared for each event, and (2) the keyword for each advertisement message is associated with the advertisement message using the keyword for each event. An advertisement method characterized by searching for an event from the plurality of events.

[0010] A sixth invention for achieving the above object is as follows.
The WWW server specified by (1) to (4) is a WWW server that allows browsing an advertisement message on a WWW page that can be viewed from a user terminal via a communication line. (1) A WWW page is provided, and a game screen is prepared on the WWW page. (2) The game screen has a plurality of sections, where each section is associated with an event. (3) The game proceeds while the sections of the game screen are appropriately designated. (4) When the section is designated as the game progresses, an advertisement message related to an event associated with the section can be browsed on a WWW page.

[0011] A seventh invention for achieving the above object is:
In the WWW server according to the sixth invention, (1) preparing a plurality of advertisement messages and a plurality of events,
(2) Among the plurality of advertisement messages, a plurality of advertisement messages that can be browsed on a WWW page are specified. (3) For each of the specified advertisement messages, the plurality of advertisement messages are specified. And associating an event related to the advertisement message among the events of (4).
WW wherein, for each individual advertising message of the identified advertising message, an event associated with the advertising message is associated with each of the sections.
W server.

[0012] An eighth invention for achieving the above object is as follows.
In the WWW server according to the sixth invention, (1) preparing a plurality of events, (2) preparing a plurality of advertisement messages associated with related events among the plurality of events, (3) A plurality of advertisement messages that can be browsed on a WWW page are specified from the plurality of advertisement messages, and (4) for each of the specified advertisement messages, the advertisement message is associated with the advertisement message. The WWW server is characterized by associating a given event with each of the sections.

A ninth invention for achieving the above object is:
In the WWW server according to the seventh or eighth invention, when associating an advertisement message with an event, (1)
Preparing keywords for each of the advertising messages, (2)
A WWW server for searching for an event related to the advertisement message from the plurality of events using the keyword.

According to a tenth aspect of the present invention, there is provided a WWW server according to the ninth aspect, wherein (1)
Preparing a keyword for each event, and (2) using the keyword for each of the advertisement messages and the keyword for each of the events to search for an event related to the advertisement message from the plurality of events. Is a WWW server.

According to an eleventh aspect of the present invention for achieving the above object, the operation according to any of the sixth to tenth aspects is performed by using W
This is a computer-readable recording medium that records a program to be executed by a WW server.

[0016]

DESCRIPTION OF THE PREFERRED EMBODIMENTS === System Configuration === First, a system configuration according to the present embodiment will be described with reference to FIGS. 1, 2, and 3. FIG. FIG. 1 is a system configuration diagram for explaining the present embodiment. FIG. 2 is a diagram showing a configuration of the event database 32. FIG. 3 is a diagram illustrating a configuration of the advertisement database 34.

As shown in FIG. 1, a plurality of user terminals 10a, 10b, 10c and 10d are connected to a WWW server 30 via a communication line 20 such as the Internet. Note that a communication line means a wired or wireless communication that allows both terminals to communicate with each other. Although FIG. 1 shows only one WWW server 30, a plurality of WWW servers 30 are shown.
The W server is connected to the user terminals 10a, 10
b, 10c, and 10d.

User terminals 10a, 10b, 10c, 10
d, a WWW browser (not shown) for browsing the WWW page 36 provided on the WWW server 30 is provided, and the user can use this WWW browser to execute WWW on various WWW servers. You can browse the page.

The WWW server 30 has a W containing multimedia information associated in a hypertext format.
A WW page 36 is provided. In the present embodiment,
Using the WWW page 36, advertisements for products, services, and the like are performed. This WWW page is written in HTML (Hyper T
ext Markup Language) or XML (Extensible MarkupLa
nguage) and other markup languages.

In the WWW server 30, an event database 32 in which various events are registered, and
An advertisement database 34 in which various advertisements are registered is provided. Various events are registered in the event database 32 as shown in FIG. 2, and various advertisements are registered in the advertisement database 34 as shown in FIG.

=== Configuration of WWW Page === Next, the configuration of the WWW page 36 will be described with reference to FIG. FIG. 4 is a diagram showing the configuration of the WWW page 36. In the present embodiment, a game screen is prepared on the WWW page 36. Although various types of games are conceivable, an example of "Sugoroku" will be described. As shown in FIG. 4, the game screen includes a plurality of sections 36a, 36b, 36c, 36d, 36, 36f, and 3f.
6g, 36h, 36, 36j, 36k, 36m are provided. Each player can access the WW from the user terminal 10a or the like.
By browsing the game screen prepared on the W page 36, it is possible to enjoy "Sugoroku" while advancing each player's pieces sequentially on the section. Therefore, each section 36 of the game screen
The game proceeds while a and the like are appropriately designated.

Various events are associated with each section 36a of "Sugoroku" and the like. For example, section 36a
2 is associated with an event of “I have been injured during a soccer game, so I take one break”, and the section 36e receives “10 million yen from a lottery ticket” shown in FIG. Is associated with the event. When a player's piece stops at a certain section, the player follows an event associated with the section. For example, the piece is section 36
When the player stops at the point a, the player using the piece rests once according to the event “I have been injured during a soccer game and rested once”.

The WWW page 36 contains the WWW
An advertisement display field 38 for displaying an advertisement on the page 36 is provided. The position of the advertisement display column 38 is shown in FIG.
The position is not limited to the position shown in FIG. 1, but may be an arbitrary position in the WWW page 36.

=== Processing Flow (Part 1) === Next, a processing flow (part 1) in the present embodiment will be described with reference to FIG. FIG. 5 is a diagram for explaining a processing flow (part 1) in the WWW server.

First, a plurality of advertisement messages and a plurality of events are prepared (S2).

In preparing a plurality of events, in the present embodiment, as shown in FIG. 2, for each event, an ID for specifying each event, the content of the event, and the keyword of the content of the event are used. Is registered in the event database 32. The keyword may be input manually by reading the content of the event, or may be automatically generated from the content of the event. It is essential to register the contents of the event in the event database 32 for each event, but it is optional to register other items in the event database 32.

In preparing a plurality of advertising messages, an advertiser name, an advertising message,
Then, the keyword of the advertisement message is registered in the advertisement database 34. The keyword may be input manually by reading the content of the advertising message, or may be automatically generated from the content of the advertising message. In addition, it is essential to register an advertisement message in the advertisement database 34 for each advertisement, but it is optional to register other items in the advertisement database 34.

Next, among the plurality of advertisement messages registered in the advertisement database 34, the WWW page 36
A plurality of advertisement messages that can be browsed are specified (S4).

Next, for each advertisement message of the specified advertisement message, an event related to the advertisement message among the plurality of events registered in the event database 32 is associated (S6). When performing this association, a keyword related to the advertisement message is searched from a plurality of events using the keyword of the specified advertisement message and a keyword for each event registered in the event database 32. Is registered in the advertisement database 34. For example, by searching for an event including the largest number of keywords that match the keyword of the specified advertising message, an event related to the advertising message is specified.

In the examples shown in FIGS. 2 and 3, the advertisement message “Sports goods with all kinds of sports equipment XX sports” includes the event “One break due to injury during a soccer match”. Is associated with.

It is to be noted that, without using the keyword for each event registered in the event database 32, the entire contents of the event are referred to using the keyword of the specified advertising message, and the advertising message is read from a plurality of events. You may search for events related to. Further, even if the keyword related to the advertisement message is searched from a plurality of events manually without using the keyword of the specified advertisement message or the keyword of each event registered in the event database 32. Good.

After associating the advertisement message with the event, each event is associated with each section 36a and the like (S
8). For example, in the example shown in FIG. 2, the event “Take a break due to injury during a soccer game” and the section 3
6a is associated with the event "10 million yen is won in the lottery" and the section 36e.

Thereafter, when "Sugoroku" is started and stops at a section where the player's piece is located, the player follows the event associated with the section and the WWW server 30 displays an advertisement display field on the WWW page. At 38, the advertisement message associated with the section can be browsed (S
10). For example, when a piece stops at the section 36a, the player using the piece follows the event of "rest once because he was injured during a soccer game" and displays "Sporting goods" Is displayed, the advertisement message "Sports where everything is ready" is displayed. Therefore, the attention of the player can be more effectively directed to the advertisement message than to display the advertisement message regardless of the content of the event associated with each section.

=== Processing Flow (Part 2) === Next, a processing flow (part 2) in the present embodiment will be described with reference to FIG. FIG. 6 is a diagram for explaining the flow of processing (part 2) in the WWW server.

First, a plurality of events are prepared (T
2). In preparing a plurality of events, in the present embodiment, an ID for specifying each event, the content of the event, and a keyword of the content of the event are registered in the event database 32 for each event. The keyword may be input manually by reading the content of the event, or may be automatically generated from the content of the event. It is essential to register the contents of the event in the event database 32 for each event, but it is optional to register other items in the event database 32.

Next, a plurality of advertisement messages are prepared for each advertisement message, in which a relevant event among the plurality of events is associated (T4). When preparing a plurality of advertisement messages, the advertiser name, the advertisement message, the keywords of the advertisement message, and the IDs of events related to the advertisement message are stored in the advertisement database 34 for each advertisement. register. The keyword may be input manually by reading the content of the advertising message, or may be automatically generated from the content of the advertising message. In addition, for each advertisement, it is essential to register the advertisement message and the ID of the event related to the advertisement message in the advertisement database 34, but it is optional to register other items in the advertisement database 34. It is.

When an event related to the advertising message is specified, the keyword of the advertising message and the keyword for each event registered in the event database 32 are used to specify an event from a plurality of events. Search for events related to the message for use. For example, by searching for an event including the largest number of keywords that match the keyword of the specified advertising message, an event related to the advertising message is specified.

It is to be noted that, without using keywords for each event registered in the event database 32, the full text of the event is referred to using the keyword of the advertising message, and a plurality of events are used to associate the relevant message with the advertising message. A certain event may be searched. Furthermore, the keyword of the advertising message is also stored in the event database 3
The event related to the advertisement message may be retrieved from a plurality of events manually without using the keyword for each event registered in the second event.

Next, of the plurality of advertisement messages registered in the advertisement database 34, the WWW page 36
Specify the advertising message that can be browsed at (T
6).

Thereafter, by referring to the event ID registered in the advertisement database 34 together with the specified advertisement message, an event associated with the advertisement message is specified, and the event is associated with each section 36a and the like. (T8). For example, in the example shown in FIG. 2, an event “a single break due to injury during a soccer game” is associated with the section 36a, and an event “a 10 million yen is won in a lottery”. The section 36e is associated with the section 36e.

Thereafter, when "Sugoroku" is started and stops at a section where the player's piece is located, the player follows the event associated with the section and the WWW server 30 displays an advertisement display section on the WWW page. At 38, the advertisement message associated with the section can be browsed (T
10). For example, when a piece stops at the section 36a, the player using the piece follows the event of "rest once because he was injured during a soccer game" and displays "Sporting goods" Is displayed, the advertisement message "Sports where everything is ready" is displayed. Therefore, the attention of the player can be more effectively directed to the advertisement message than to display the advertisement message regardless of the content of the event associated with each section.

In order to further enhance the advertising effect, in the processing flow (part 1) and the processing flow (part 2), when the advertisement message can be browsed on a WWW page, the advertisement message Is preferably made browsable while moving on a WWW page. For example, in FIG. 4, the advertisement message may be browsed while moving in the direction of A.

As described above, according to the present embodiment, the game proceeds while the section 36a and the like of the game screen are appropriately designated, and when the section is designated as the game proceeds,
Since the advertisement message associated with the event associated with the section can be browsed on the WWW page 36, the attention of the game player can be effectively attracted to the advertisement message.

A program for causing a WWW server to execute the above-described processing can be recorded on a computer-readable recording medium.

In the above description, "Sugoroku" has been described as an example, but other games such as "Monopoly" may be used.

[0046]

According to the first aspect of the present invention, an effective advertisement can be performed by attracting a viewer's attention to an advertisement message on a WWW page that can be browsed from a user terminal via a communication line. An advertising method can be realized.

According to the second and third aspects, an event related to an advertisement message is selected from a plurality of events and associated with the advertisement message, and the advertisement message can be browsed on a WWW page. Therefore, it is possible to realize an advertisement method that can more effectively attract a viewer's attention to an advertisement message and perform advertisement.

According to the fourth aspect, in addition to the effects of the second and third aspects, an effect is obtained that an event related to the advertisement message can be quickly found among a plurality of events. .

According to the fifth aspect, in addition to the effect of the fourth aspect, an effect is obtained that an event related to the advertisement message can be more quickly found among a plurality of events.

According to the sixth invention, a WWW server capable of attracting a viewer's attention to an advertisement message on a WWW page viewable from a user terminal via a communication line and performing an effective advertisement. Can be realized.

According to the seventh and eighth aspects, an event related to an advertisement message is selected from a plurality of events and associated with the advertisement message, so that the advertisement message can be browsed on a WWW page. Therefore, it is possible to realize a WWW server capable of more effectively attracting a viewer's attention to an advertisement message and performing an advertisement.

According to the ninth aspect, in addition to the effects of the seventh and eighth aspects, an effect is obtained that an event related to the advertisement message can be quickly found among a plurality of events. .

According to the tenth aspect, in addition to the effect of the ninth aspect, an effect is obtained that an event related to the advertisement message can be more quickly found among a plurality of events.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram for describing an embodiment.

FIG. 2 is a diagram showing a configuration of an event database 32.

FIG. 3 is a diagram showing a configuration of an advertisement database 34.

FIG. 4 is a diagram showing a configuration of a WWW page 36.

FIG. 5 is a flow of processing in a WWW server (part 1).
FIG.

FIG. 6 is a flow of processing in a WWW server (part 2).
FIG.

[Explanation of symbols]

 10a, 10b, 10c, 10d User terminal 20 Communication line 30 WWW server 32 Event database 34 Advertising database 36 WWW page

Claims (11)

[Claims] 1. An advertisement method specified by (1) to (4) in an advertisement method in which an advertisement message can be viewed on a WWW page viewable from a user terminal via a communication line. (1) Prepare a game screen on a WWW page. (2) The game screen has a plurality of sections, wherein:
Each section is associated with an event. (3) The game proceeds while the sections of the game screen are appropriately designated. (4) When the section is designated as the game progresses, an advertisement message related to an event associated with the section can be browsed on a WWW page. 2. The advertising method according to claim 1, wherein
(1) preparing a plurality of advertising messages and a plurality of events; and (2) WW of the plurality of advertising messages.
A plurality of advertisement messages that can be browsed on the W page are specified. (3) For each advertisement message of the specified advertisement message, the plurality of events are associated with the advertisement message among the plurality of events. Correlate events,
(4) An advertisement method, wherein, for each advertisement message of the specified advertisement message, an event associated with the advertisement message is associated with each of the sections. 3. The advertisement method according to claim 1, wherein
(1) preparing a plurality of events; (2) preparing a plurality of advertisement messages associated with a relevant event among the plurality of events; (3) a WWW page among the plurality of advertisement messages (4) For each individual advertising message of the identified advertising message, an event associated with the advertising message and each of the sections are identified. An advertising method characterized by being associated. 4. The advertisement method according to claim 2, wherein when associating an advertisement message with an event, (1) preparing a keyword for each of the advertisement messages; An advertisement method for searching for an event related to the advertisement message from the plurality of events. 5. The advertising method according to claim 4, wherein
(1) preparing a keyword for each event; and (2) using the keyword for each of the advertisement messages and the keyword for each of the events, an event related to the advertisement message from among the plurality of events. Advertising method characterized by searching. 6. A WWW server that is specified by (1) to (4), wherein the WWW server allows an advertisement message to be viewed on a WWW page that can be viewed from a user terminal via a communication line. (1) A WWW page is provided, and a game screen is prepared on the WWW page. (2) The game screen has a plurality of sections, wherein:
Each section is associated with an event. (3) The game proceeds while the sections of the game screen are appropriately designated. (4) When the section is designated as the game progresses, an advertisement message related to an event associated with the section can be browsed on a WWW page. 7. The WWW server according to claim 6, wherein (1) preparing a plurality of advertisement messages and a plurality of events, and (2) among the plurality of advertisement messages.
A plurality of advertisement messages that can be browsed on the WWW page are specified. (3) For each advertisement message of the specified advertisement message, the plurality of events are associated with the advertisement message among the plurality of events. (4) A WWW server in which an event associated with the advertisement message is associated with each of the sections for each advertisement message of the specified advertisement message. 8. The WWW server according to claim 6, wherein: (1) preparing a plurality of events; and (2) preparing a plurality of advertisement messages associated with a relevant event among the plurality of events. (3) Among the plurality of advertisement messages, a plurality of advertisement messages that can be browsed on a WWW page are specified. (4) For each advertisement message of the specified advertisement messages, A WWW server in which an event associated with an advertisement message is associated with each of the sections. 9. The WWW server according to claim 7, wherein when associating an advertisement message with an event, (1) preparing a keyword for each of the advertisement messages, and (2) storing the keyword in the advertisement message. A WWW server for searching for an event associated with the advertising message from among the plurality of events. 10. The WWW server according to claim 9, wherein (1) preparing a keyword for each event;
A WWW server for searching for an event related to the advertisement message from the plurality of events using the keyword for each advertisement message and the keyword for each event. 11. A computer-readable recording medium on which a program for causing a WWW server to execute the operation according to claim 6 is recorded.