JP2003076311A - Advertisement display method for web browser - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a more effective display method which resolves the problem that it is difficult to adjust the appealing power of advertisement display in a Web browser because the advertisement display is expected to be conspicuous but displeases readers when being too conspicuous. SOLUTION: A space for storage of an advertisement is set in an existing space or is stored in such narrow space that it does not have an influence upon the entire layout, and the advertisement is reduced and is stored in a prescribed place a certain time after being temporarily shown large.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement display method for a web browser.

[0002]

2. Description of the Related Art Conventionally, an advertisement display on a Web browser is such that a character or an image is moved or blinked within a fixed frame set in advance, a fixed display is made, or an advertisement portion is clicked. Some items were displayed in a larger size.

[0003]

Since the advertisement display on the Web browser has a great influence on the screen layout and the amount of information that should be originally transmitted that can be contained in the screen, the position and size of the advertisement in the screen are restricted. In order to be noticeable, it is necessary to increase the display size in order to stand out, but if it is increased, the home page will limit the amount of information that should be transmitted, so the method of displaying advertisements is as described in the conventional technology. Various proposals have been made, but there is a problem that viewers want to be conspicuous but disliked if they are too conspicuous, and it is difficult to distribute them, and a proposal for a more effective display method has been demanded.

[0004]

Therefore, in order to secure a new advertisement space, since the screen is full of information and advertisements, the advertisement space is initially set as described in claim 1. By setting it in the existing space that is blank, that is, in the search box, it is to achieve the purpose without securing new advertising space, and by utilizing the search box, more effective advertisement It is a display method.

Further, as described in claim 2, the advertisement is stored in a small space that does not affect the overall layout, and the advertisement is temporarily made to appear large, and then the advertisement is reduced to a predetermined size after a certain period of time has passed. It is to store in the place of, and by the afterimage effect by flashback in the process,
The content and whereabouts of the advertisement can be impressed, and it is a more effective advertisement display method.

[0006]

BEST MODE FOR CARRYING OUT THE INVENTION In the first embodiment of the invention, as described in claim 1, in the search screen of the search site on the Web, the initial value in the search box for inputting the search keyword is set to the conventional value. It's about setting an ad, not a blank. By doing so, it is possible to convey the advertising content, enable new advertising, and if you want to know the advertising content further, click the search button in that state so that the advertising screen will appear larger. By doing so, it is possible to know more detailed advertisement content. On the other hand, when the user wants to perform a search that is the original function of the search site, he or she can perform the original function by inputting a search keyword in the search box as usual.

A second mode for carrying out the invention is claim 2.
As described above, it is not necessary to secure a large advertising space as in the past on a normal home page where advertisements are posted, and initially set up a small space that does not affect the layout design. , The advertisement is enlarged to show a large advertisement only for a short time immediately after the homepage is launched, and then it shrinks to a small space set in advance, so that the presence of the advertisement can be instantly appealed. Further, since the advertisement content is understood to some extent by the viewer due to the afterimage effect of flashback, the advertisement space can be made sufficiently smaller than the conventional size. As a result, a sufficient information space can be secured, and the degree of freedom in the layout design of the home page is improved accordingly.

As a procedure for enlarging the above advertisement, a method of enlarging the home page after displaying the original screen and enlarging the home page immediately after starting the home page can be considered.

Furthermore, the afterimage effect of the flashback in the above process allows the viewer to recognize the advertisement content, and then the advertisement content and the location on the screen can be confirmed in the shrinking process. , Click the advertisement part to see the content of the advertisement.

The advertisement screen size when the advertisement is enlarged may be set to an arbitrary size at the time of designing the home page, and the shape may be different between the enlarged state and the reduced state. It is conceivable and various modifications can be made to the shape of the transient state.

In addition, it is possible to apply the above-mentioned operation to a plurality of advertisements on the same screen, and by doing so, various ways of displaying the home page can be devised, and the website can be made attractive. You can

The advertisement displayed on the homepage screen can be enlarged or accessed to the advertiser's site at any time by clicking the advertisement portion as a matter of course. Needless to say.

Further, the contents of the advertisement including the advertisement in the search box described in claim 1 are sequentially flowed, blinked, moved, or a combination of the characters in the advertisement space like an electronic bulletin board. Of course, doing so is included.

[0014]

[Advantages of the Invention] Conventionally, advertisements on homepages are
Since the viewers are strongly aware that advertisements on their homepages are annoying, they want them to be conspicuous, but they are disliked if they are too conspicuous. For that reason, various display methods have been devised, but in each case, in order to occupy a large fixed space within the limited fixed screen space, or to increase advertising revenue, the number of advertisements on the screen However, since it is flat, it reduces the amount of information that the homepage originally has, and reducing or reducing the number of advertisements leads to a dilemma of reducing advertising revenue.
In addition, flat immovable advertisements within a certain frame are uninteresting, and as a result, the advertisements become less attractive and advertisement requests are drastically reduced.

On the other hand, in the present invention, by effectively using the search box as the only blank space left on the screen as in claim 1, the advertisement is posted without affecting the layout design. Therefore, it is expected as a new advertisement display method in a Web browser.

In addition, in the present invention, although a small space is normally used as in claim 2, its presence is surely transmitted to the viewer by the afterimage effect of the flashback. Since it is possible to convey enough information that the advertisement has, and when it is necessary, it is possible to enlarge the image by clicking and to access the advertiser's site, so that the advertising effect can be improved. This is enough to increase the satisfaction of the advertiser, and usually uses only a very small space compared to the space that was used in the past, and because it is dynamic and three-dimensional You can get rid of the annoyance that advertisements exist, so W
It is expected as a new advertisement display method in the eb browser.

That is, in this advertisement display method, a large space can be provided even in a small advertisement occupying space, and since there is a momentary pop-like movement, the viewer does not feel the original discomfort of the advertisement. It is expected as an attractive new advertisement display method that can be enjoyed and interested.

Claims (2)

[Claims] 1. A method for displaying an advertisement when displaying an initial screen after starting the search site on a search screen of a search site on the Web, in which a default value in a search box for inputting a search keyword is conventionally set. W is characterized by being set in an advertisement instead of leaving it blank
Advertising display method in eb browser. 2. A method for displaying an advertisement on a home page screen on the Web when an initial screen is displayed after the home page is launched, after the advertisement is once displayed with a set initial size and then expanded after a certain period of time has passed. , And then after a certain period of time, a series of processes of reducing to the initial size and displaying, or
A method for displaying an advertisement in a Web browser, which is characterized in that the advertisement is first displayed in a large size at the time of initial screen display, and after a certain period of time, a series of processes of reducing the display to a set initial size and displaying the advertisement are performed.