JP7137984B2 - Information display program, information display method, and information processing device - Google Patents

Description

The present invention relates to an information display program, an information display method, and an information processing apparatus.

Conventionally, information processing devices are known that display information content such as moving images and web pages on a first layer, and display advertising content on a second layer that is superimposed on the first layer (Patent Reference 1).

Japanese Unexamined Patent Application Publication No. 2003-22042

However, in the information processing apparatus described above, multiple pieces of content are displayed in an overlapping manner, which may annoy the user, and there is room for improvement in terms of making the user interested in the content.

The present application has been made in view of the above, and aims to provide an information display program, an information display method, and an information processing apparatus that arouse a user's interest in content.

An information display program according to the present application causes a computer to execute a display control procedure and a display change procedure. The display control procedure causes the screen to display an arrangement surface on which the first content and the second content superimposed on the first content are arranged. The display change procedure causes the second content to be displayed on the layout surface when an operation is performed on the screen while the first content is displayed on the layout surface.

According to one aspect of the embodiments, it is possible to provide an information display program, an information display method, and an information processing apparatus that arouse a user's interest in content.

FIG. 1 is an explanatory diagram of information display processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution system according to the embodiment; FIG. 3 is a block diagram showing a configuration example of a terminal device. FIG. 4 is a flowchart for explaining information display processing on the advertisement placement surface according to the embodiment. FIG. 5 is a diagram showing changes in the screen in the terminal device according to the modification. FIG. 6 is a diagram showing changes in the screen in the terminal device according to the modification. FIG. 7 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing apparatus.

Hereinafter, modes for implementing an information display program, an information display method, and an information processing apparatus according to the present application (hereinafter referred to as "embodiments") will be described in detail with reference to the drawings. Note that the information display program, the information display method, and the information processing apparatus according to the present application are not limited to this embodiment.

[1. Information display processing]
An example of information display processing according to the embodiment will be described. FIG. 1 is an explanatory diagram of information display processing according to the embodiment. Information display processing is executed by the terminal device 1 .

The terminal device 1 is, for example, an information processing device such as a smart device (smartphone or tablet), mobile phone, or personal computer. Here, a smart device having a touch panel will be described as an example of the terminal device 1, but the terminal device 1 is not limited to a smart device.

The terminal device 1 has a network connection function and communicates with any server device via a network. A screen D, which is a display surface of the terminal device 1, is a touch panel screen.

In the following description, an example in which the terminal device 1 is used with the screen D vertically long will be described, but the embodiment is not limited to this. The terminal device 1 may be used with the screen D in landscape orientation. In addition, the longitudinal direction of the screen D in a state in which the screen D is vertically long is defined as the vertical direction, and the lateral direction thereof is defined as the horizontal direction.

When the user operates the terminal device 1 to access an arbitrary site, the terminal device 1 receives delivery of the page P related to the site accessed by the user from the content delivery server 20 (S1).

A page P is a surface on which content is arranged. More specifically, the page P is page-by-page information in which contents such as images (eg, still images and moving images) and text information (eg, news articles) are arranged. For example, a page P is a web page and consists of three frames P1 to P3. Frame P3 is scrollable. Note that the page P is not limited to a web page. For example, the page P may be a page created for the purpose of being displayed on a user interface screen (for example, a screen of an application (hereinafter referred to as an application)).

The frame P1 is an arrangement surface on which icons for displaying various menus are arranged. The frame P2 is an arrangement surface (hereinafter also referred to as an advertisement arrangement surface P2) on which the advertising content C1 is arranged. The frame P3 is an arrangement surface (hereinafter also referred to as a main arrangement surface (another arrangement surface) P3) on which the main content C2 is arranged.

The advertising content C1 is content for conveying to the user information about predetermined goods, services, brands, companies, other content, or the like. The main content C2 is content that the page P originally intends to transmit, such as a news article.

Advertisement content C1 is not limited to commercial or non-commercial advertisements, but also includes recruitment of volunteers, public service announcements, notices to the public, part of information on web pages, and other arbitrary content. That is, the advertising content C1 is not only content containing so-called advertising-related information, but also information contained in the advertising content C1 or content related to the advertising content C1 (for example, a landing page, etc.) that arouses the user's interest. Images, moving images, characters, figures, symbols, hyperlinks, and other arbitrary contents can be applied as long as they widely notify the information contained in the . That is, any content can be applied as the advertisement content C1 as long as it is content that arouses more interest in the user than the main content C2.

When the page P is distributed, the terminal device 1 transmits a distribution request for the advertisement content C1 to the advertisement distribution server 30 according to the control information transmitted together with the information of the page P (S2). Control information is a program embedded in page P. The control information is, for example, a program written in a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets).

Then, the terminal device 1 receives the distribution of the advertisement content C1 from the advertisement distribution server 30 (S3). In this way, the main content C2 and the advertisement content C1 are displayed on the screen D of the terminal device 1 (S4).

On the screen D of the terminal device 1, a frame P1, a frame (advertisement placement surface) P2, and a frame (main placement surface) P3 are arranged vertically. For example, the frames P1 to P3 are arranged in the order of frame P1, frame (advertisement placement surface) P2, and frame (main placement surface) P3 from above. The advertisement placement surface P2 is arranged on the upper end side of the screen D. As shown in FIG. In addition, the advertisement placement surface P2 may be arranged at the lower end of the screen D. FIG. The main content C2 is displayed on the main layout surface P3. Also, the advertisement content C1 is displayed on the advertisement placement surface P2.

A plurality of main contents C2 can be arranged and displayed on the main arrangement plane P3. On the main layout surface P3, the displayed main content C2 is changed according to the user's scroll operation on the screen D, for example, a flick operation.

The position of the advertisement placement surface P2 with respect to the screen D is fixed. That is, for example, even if the user performs a scrolling operation, the position of the advertisement placement surface P2 with respect to the screen D does not change.

Advertisement content C1 in which multiple pieces of advertisement content are superimposed (hereinafter also referred to as superimposed advertisement content C1) can be arranged and displayed on the advertisement placement surface P2. The superimposed advertising content C1 is configured, for example, by superimposing each advertising content as each layer. In the following, an example in which two advertising contents, a first advertising content (first content) C11 and a second advertising content (second content) C12, are superimposed as the superimposed advertising content C1 will be described. It is not limited to this.

The first advertisement content C11 is content set to be displayed in the first state S1, which is the initial state of the advertisement placement surface P2. The second advertising content C12 is content that is set to be displayed in conjunction with the user's screen operation. For example, in the first state S1, the second advertising content C12 is hidden by the first advertising content C11, and the first advertising content C11 is displayed on the advertisement placement surface P2. The second advertising content C12 is content for more conveying information to the user in the superimposed advertising content C1.

When the terminal device 1 receives the delivery of the page P based on the user's operation and displays the main content C2 and the advertising content C1, the terminal device 1 displays the first advertising content C11 " on the advertisement placement surface P2 as the first state S1. ○○○○ 30% OFF" is displayed. Note that the terminal device 1 displays the main content C2 on the main layout surface P3.

When the user performs a scroll operation, for example, a flick operation on the main placement surface P3, the terminal device 1 changes the advertisement placement surface P2 from the first state S1 to the third state S3 via the second state S2.

Specifically, when the user touches the main placement surface P3 to start scrolling, the terminal device 1 causes the advertisement placement surface P2 to transition from the first state S1 to the second state S2. On the advertisement placement surface P2 in the second state S2, for example, the image of the first advertising content C11 is split into two near the center in the horizontal direction, one of the first advertising content C11 moves to the left, and the other one moves to the left. The first advertising content C11 moves to the right. Then, the second advertising content C12 "Special 50% OFF" is displayed in the space formed by moving the image of the first advertising content C11. That is, the second advertising content C12 hidden in the first advertising content C11 is displayed on the advertisement layout surface P2.

Then, the terminal device 1 causes the advertisement placement surface P2 to transition from the second state S2 to the third state S3, and displays the second advertisement content "Special 50% OFF" on the advertisement placement surface P2 while the user is performing the scrolling operation. ” is displayed. In addition, on the main layout plane P3, the displayed main content C2 is changed according to the user's upward scrolling operation.

In this manner, on the advertisement placement surface P2, when the user performs a screen operation (contact action) on the main placement surface P3, the second advertisement content C12 is displayed in conjunction with the user's screen operation. Also, on the advertisement placement surface P2, the second advertisement content C12 is displayed while the user is operating the screen.

When the user's scrolling operation ends and the user stops touching the main placement surface P3, the terminal device 1 causes the advertisement placement surface P2 to transition from the third state S3 to the first state S1 via the fourth state S4.

Specifically, the terminal device 1 transitions the advertisement placement surface P2 from the third state S3 to the fourth state S4 when the user's scrolling operation ends. On the advertisement placement surface P2 in the fourth state S4, the divided image of the first advertisement content C11 moves from the left and right ends toward the center. As a result, the second advertising content C12 is gradually hidden behind the first advertising content C11 on the advertisement placement surface P2.

Then, the terminal device 1 transitions the advertisement placement surface P2 from the fourth state S4 to the first state S1. As a result, the first advertisement content C11 "○○○○ 30% OFF" is displayed on the advertisement placement surface P2.

In FIG. 1, the state transition of the advertisement placement surface P2 has been described using the first state S1 to the fourth state S4, but the state transition is not limited to this. For example, on the advertisement placement surface P2, the image of the first advertising content C11 may be moved such that the area where the second advertising content C12 is displayed expands or closes in a circle.

Also, in FIG. 1, the case where the user performs the scrolling operation has been described as an example, but the present invention is not limited to this. For example, when the user performs a touch operation, the first advertising content C11 and the second advertising content C12 are similarly displayed on the advertisement placement surface P2.

In this way, the terminal device 1 arranges the superimposed advertising content C1 on the advertisement placement surface P2, and when the user performs a screen operation in a state where the first advertising content C11 is displayed on the advertisement placement surface P2, The second advertisement content C12 is displayed on the advertisement placement surface P2. As a result, when displaying the superimposed advertising content C1 on the advertisement placement surface P2, the terminal device 1 changes the superimposed advertising content C1 to be displayed according to the user's screen operation, thereby improving the display method of the superimposed advertising content C1. be able to. Therefore, the terminal device 1 can make the user interested in the superimposed advertising content C1, for example, the second advertising content C12.

[2. Configuration example of delivery system]
Here, the configuration of the distribution system 100 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the distribution system 100 according to the embodiment.

Distribution system 100 includes terminal device 1 , content distribution server 20 , and advertisement distribution server 30 . The terminal device 1, the content distribution server 20, and the advertisement distribution server 30 are connected via a network N so as to be communicable by wire or wirelessly.

The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (mobile telephone network, fixed telephone network, etc.), a local IP (Internet Protocol) network, or the Internet. The network N may include wired networks or wireless networks. Further, the distribution system 100 shown in FIG. 2 may include a plurality of terminal devices 1, a plurality of content distribution servers 20, and a plurality of advertisement distribution servers 30.

The terminal device 1 is an information processing device used by a user who browses the page P. FIG. The terminal device 1 acquires the information of the page P from the content distribution server 20 according to the user's operation. When the page P includes an acquisition command requesting acquisition of the advertising content C1, for example, the superimposed advertising content C1, the terminal device 1 acquires the advertising content C1 from the advertisement distribution server 30 according to the acquisition command. Further, when the terminal device 1 receives the control information for realizing the information display processing described above from the advertisement distribution server 30, the terminal device 1 realizes the information display processing according to the control information. The configuration of the terminal device 1 will be described later.

The content distribution server 20 is a server device that distributes page P information to the terminal device 1 . For example, the content distribution server 20 can be used for portal sites, news sites, auction sites, weather forecast sites, shopping sites, finance (stock price) sites, route search sites, map providing sites, travel sites, restaurant introduction sites, web blogs, etc. It is a device that distributes to the terminal device 1 a web page in which various types of related information are arranged in tiles. The content distribution server 20 may be a server that distributes web pages such as portal sites. The content distribution server 20 also functions as a distribution device that distributes control information to the terminal device 1 .

The advertisement distribution server 30 is a server device that distributes the advertisement content C1 submitted by the advertiser. For example, when the advertisement distribution server 30 receives a distribution request for the advertisement content C1 from the terminal device 1, the advertisement distribution server 30 matches the user with the advertisement content C1 based on the location of the terminal device 1, the attributes of the user, and the like. is distributed to the terminal device 1. Further, the advertisement distribution server 30 distributes control information for realizing the information display processing described above to the terminal device 1 together with the advertisement content C1. Therefore, the advertisement distribution server 30 functions as a distribution device that distributes control information to the terminal device 1 .

[3. Configuration example of terminal device]
Next, the terminal device 1 will be described with reference to FIG. FIG. 3 is a block diagram showing a configuration example of the terminal device 1. As shown in FIG.

The terminal device 1 includes a communication section 2 , an input section 3 , a storage section 4 , a display section 5 and a control section 6 . Note that the configuration shown in FIG. 3 is a functional configuration, and the hardware configuration may differ from this.

The communication unit 2 is a communication interface that communicates with an external device. The communication unit 2 may be a network interface or a device connection interface. For example, the communication unit 2 may be a LAN interface such as a NIC, or a USB interface configured by a USB host controller, a USB port, and the like. Also, the communication unit 2 may be a wired interface or a wireless interface. The communication unit 2 functions as communication means of the terminal device 1 . The communication unit 2 communicates with the content distribution server 20 and the advertisement distribution server 30 under the control of the control unit 6 .

The input unit 3 is an input device that receives various inputs from the outside. For example, the input unit 3 is an operation device such as a keyboard, mouse, operation keys, etc. for the user to perform various operations. The input unit 3 functions as input means of the terminal device 1 . The input unit 3 also includes a touch panel. A user performs various operations by touching the screen D with a finger or a stylus.

The storage unit 4 is a data readable/writable storage device such as a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), a flash memory, or a hard disk. The storage unit 4 functions as storage means of the terminal device 1 . The storage unit 4 stores application data such as a web browser.

The display unit 5 is a device that displays various information. For example, the display unit 5 is a display device such as a liquid crystal display or an organic EL display. Specifically, the display section 5 is a touch panel and has a function as the input section 3 . The display unit 5 displays an image on the screen D under the control of the control unit 6 .

The control unit 6 is a controller, and is realized by executing various programs stored in a storage device inside the terminal device 1 using a RAM or the like as a work area by a processor such as a CPU or MPU. Also, the control unit 6 is a controller, and may be implemented by an integrated circuit such as an ASIC or FPGA, for example.

The controller 6 includes a display controller 7 and a display changer 8 . Blocks (display control unit 7, display change unit 8) constituting the control unit 6 are functional blocks indicating functions of the control unit 6, respectively. These functional blocks may be software blocks or hardware blocks. For example, each of the functional blocks described above may be one software module realized by software (including microprograms), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The configuration method of the functional blocks is arbitrary. Note that the control unit 6 may be configured by functional units different from the functional blocks described above.

When the page P is delivered based on the user's operation, the display control unit 7 causes the display unit 5 to display the main content C2 and the advertising content C1. The display control unit 7 causes the main content C2 to be displayed on the main placement surface P3 and the advertisement content C1 to be displayed on the advertisement placement surface P2.

The display control unit 7 fixes the position of the advertisement placement surface P2 with respect to the screen D at a predetermined position, and causes the advertisement to be displayed. For example, as shown in FIG. 1, the display control unit 7 fixedly arranges and displays the advertisement placement surface P2 above the main placement surface P3.

When displaying the superimposed advertisement content C1 on the advertisement placement surface P2, the display control unit 7 displays the first advertisement content on the advertisement placement surface P2 in the initial state immediately after receiving the delivery of the page P based on the user's operation. Display C11.

When the superimposed advertisement content C1 is displayed on the advertisement placement surface P2, the display change unit 8 determines whether or not the user has operated the screen. Then, the display changing unit 8 changes the superimposed advertisement content C1 to be displayed on the advertisement placement surface P2 depending on whether or not the user operates the screen. That is, the display change unit 8 changes the superimposed advertisement content C1 displayed on the advertisement placement surface P2 in conjunction with the user's screen operation.

When the user performs a screen operation, for example, a scroll operation such as a flick operation or a touch operation on the main placement surface P3 while the first advertisement content C11 is displayed on the advertisement placement surface P2, the display change unit 8 Next, the superimposed advertising content C1 to be displayed on the advertisement placement surface P2 is changed from the first advertising content C11 to the second advertising content C12. While the user touches the screen D, the display change unit 8 displays the second advertisement content C12 on the advertisement placement surface P2.

Further, when the user's screen operation is finished and the user stops touching the screen D, for example, when the scroll operation on the main layout surface P3 is finished, the display change unit 8 causes the superimposition to be displayed on the advertisement layout surface P2. The advertising content C1 is changed from the second advertising content C12 to the first advertising content C11.

That is, the display changing unit 8 displays the second advertisement content C12 on the advertisement placement surface P2 while the user is operating the screen.

In addition, the display change unit 8 receives the page P and counts the number of screen operations performed by the user after starting to display the first advertising content C11 on the advertisement placement surface P2. For example, after receiving the page P and starting to display the first advertising content C11 on the advertisement placement surface P2, the display changing unit 8 performs the screen operation when the user performs the screen operation on the main placement surface P3. Increments the screen operation count each time it is called. Note that the screen operation count is reset when a different page P is delivered or when the page P is reloaded.

The display change unit 8 fixes the superimposed advertisement content C1 displayed on the advertisement placement surface P2 to the second advertisement content C12 when the number of screen operations by the user reaches or exceeds the predetermined number of operations. The predetermined number of operations is a preset value, for example, three times. It should be noted that the screen operation count is cumulatively counted regardless of the type of operation such as a flick operation or a tap operation.

For example, when the predetermined number of operations is 3, and the tap operation is performed after the flick operation is performed twice, the display change unit 8 determines that the number of screen operations by the user has exceeded the predetermined number of operations. do. Then, the display changing unit 8 fixes the superimposed advertising content C1 displayed on the advertisement placement surface P2 to the second advertising content C12.

Note that the display change unit 8 may decrement from the predetermined number of operations, and, for example, when the predetermined number of operations becomes zero, the superimposed advertising content C1 displayed on the advertisement placement surface P2 may be fixed to the second advertising content C12.

Further, the display changing unit 8 sets the second transition time when changing from the second advertising content C12 to the first advertising content C11 more than the first transition time when changing from the first advertising content C11 to the second advertising content C12. lengthen the time. The first transition time is the time required until the second advertising content C12 is displayed when the user performs a screen operation. The second transition time is the time required until the display of the second advertising content C12 ends when the user's screen operation ends. By making the second transition time longer than the first transition time, the terminal device 1 can make the user's impression of the second advertising content C12 stronger, and make the user interested in the second advertising content C12. can be done.

When the superimposed advertising content C1 is displayed on the advertisement placement plane P2, the display changing unit 8 changes the superimposed advertising content on the advertisement placement plane P2 according to the user's screen operation, for example, the scrolling operation, as shown in FIG. The display of C1 is changed between the first state S1 to the fourth state S4.

In the first state S1 in which the first advertisement content C11 "○○○○ 30% OFF" is displayed on the advertisement placement surface P2, the display changing unit 8 changes the advertisement when the user performs a scroll operation on the main placement surface P3. The display on the placement surface P2 is changed to the second advertising content C12 "special 50% OFF" in the third state S3 via the second state S2.

Specifically, when the user touches the main placement surface P3 in the first state S1, the display changing unit 8 divides the image of the first advertising content C11 near the center in the horizontal direction. Then, the display changing unit 8 moves the image of one of the divided first contents to the left, moves the image of the other first advertisement contents C11 to the right, and inserts the second advertisement contents C12 into the resulting space. display. Here, the image of the first advertising content C11 moves at the first moving speed. The first moving speed is set based on the first transition time for changing the display of the advertisement placement surface P2 from the first advertising content C11 to the second advertising content C12.

In this manner, the display changing unit 8 changes the advertisement placement surface P2 from the first state S1 to the third state S3 in accordance with the user's scrolling operation on the main placement surface P3, and the superimposition displayed on the advertisement placement surface P2 is changed. The advertising content C1 is changed from the first advertising content C11 to the second advertising content C12.

Then, when the user's scrolling operation on the main placement plane P3 ends, the display changing unit 8 changes the display of the advertisement placement plane P2 to the first advertising content C11 "○○ in the first state S1 via the fourth state S4. ○○ 30% OFF”.

Specifically, when the user stops touching the main layout surface P3 in the third state S3, the display changing unit 8 moves the image of the divided first advertising content C11 from the left and right ends toward the center. Here, the image of the advertising content C1 moves at the second moving speed. The second moving speed is set based on the second transition time for changing from the second advertising content C12 to the first advertising content C11 on the advertisement placement surface P2. That is, the second moving speed is lower than the first moving speed.

Then, the display changing unit 8 combines the divided first advertising content C11 to change the superimposed advertising content C1 displayed on the advertisement placement surface P2 from the second advertising content C12 to the first advertising content C11.

[4. Processing Flow of Terminal Device]
Next, information display processing on the advertisement placement surface P2 according to the embodiment will be described with reference to FIG. FIG. 4 is a flowchart for explaining information display processing on the advertisement placement surface P2 according to the embodiment. It is assumed that the superimposed advertisement content C1 is arranged and displayed on the advertisement placement surface P2.

The terminal device 1 displays the first advertisement content C11 on the advertisement layout surface P2 when the page P is delivered based on the user's operation (S100).

The terminal device 1 determines whether or not the user has performed a screen operation (S101). When the screen operation is performed by the user (S101: Yes), the terminal device 1 increments the screen operation count (S102). Note that when the screen operation is not performed (S101: No), the terminal device 1 maintains the state in which the first advertisement content C11 is displayed on the advertisement placement surface P2.

The terminal device 1 determines whether or not the number of screen operations is equal to or greater than a predetermined number of operations (S103). When the number of screen operations is equal to or greater than the predetermined number of operations (S103: Yes), the terminal device 1 displays the second advertisement content C12 on the advertisement placement surface P2 (S104), and displays the advertisement placement surface P2 as the second advertisement content. It is fixed to C12 (S105).

When the screen operation count is less than the predetermined operation count (S103: No), the terminal device 1 displays the second advertisement content C12 on the advertisement placement surface P2 (S106).

The terminal device 1 determines whether or not the screen operation by the user has ended (S107). When the screen operation by the user is finished (S107: Yes), the terminal device 1 displays the first advertisement content C11 on the advertisement placement surface P2 (S108). If the screen operation by the user has not ended (S107: No), the terminal device 1 maintains the state where the second advertisement content C12 is displayed on the advertisement placement surface P2 (S106).

[5. effect]
The terminal device 1 displays the second advertising content C12 on the advertisement placement surface P2 when the user performs a screen operation while the first advertising content C11 is displayed on the advertisement placement surface P2.

As a result, the terminal device 1 can change the superimposed advertising content C1 displayed on the advertisement placement surface P2 in conjunction with the user's screen operation, thereby improving the display method of the superimposed advertising content C1. can attract attention. Therefore, the terminal device 1 can make the user interested in the superimposed advertising content C1, for example, the second advertising content C12. Therefore, the terminal device 1 can improve the effect of appealing the information of the superimposed advertising content C1.

The terminal device 1 fixes and displays the advertisement placement surface P2 at a predetermined position on the screen D. FIG. As a result, the terminal device 1 can display the advertisement placement surface P2 on the screen D and display the second advertisement content C12 on the advertisement placement surface P2 even when the user performs a scrolling operation on the main placement surface P3. can. Therefore, it is possible to arouse the user's interest in the superimposed advertising content C1, for example, the second advertising content C12.

The terminal device 1 displays the second advertising content C12 on the advertisement placement surface P2 when the user performs the screen operation, and ends the display of the second advertising content C12 when the user finishes the screen operation. . Specifically, the terminal device 1 displays the second advertisement content C12 on the advertisement placement surface P2 while the user is performing a screen operation on the screen D. FIG.

Accordingly, the terminal device 1 can display the second advertising content C12 on the advertisement placement surface P2 in conjunction with the user's screen operation, and can make the user interested in the second advertising content C12.

The terminal device 1 displays the second advertisement content C12 on the advertisement placement surface P2 when the user performs a screen operation on the main placement surface P3.

Thereby, the terminal device 1 can display the second advertisement content C12 on the advertisement placement surface P2, for example, according to the scrolling operation on the main content C2. Therefore, even if the user is interested in the main content C2, the terminal device 1 can attract the user's attention to the superimposed advertising content C1 by changing the display of the advertisement placement surface P2 according to the user's scrolling operation. can. Therefore, the terminal device 1 can arouse the user's interest in the superimposed advertising content C1.

The terminal device 1 makes the second transition time longer than the first transition time.

As a result, the terminal device 1 can increase the time for which the second advertising content C12 is displayed in response to the user's screen operation, thereby increasing the user's impression of the second advertising content C12. The interest in C12 can be aroused in the user.

The terminal device 1 fixes the superimposed advertising content C1 displayed on the advertisement placement surface P2 to the second advertising content C12 when the number of screen operations by the user reaches or exceeds the predetermined number of operations.

As a result, the terminal device 1 can prevent the first advertising content C11 and the second advertising content C12 from being continuously changed on the advertisement placement surface P2, thereby reducing the user's annoyance.

When the terminal device 1 changes the display of the advertisement placement surface P2 from the first advertising content C11 to the second advertising content C12, the terminal device 1 divides the image of the first advertising content C11 and displays the second advertising content C12 in the space moved. display.

As a result, when changing from the first advertising content C11 to the second advertising content C12, the terminal device 1 can perform an effect that attracts the user's attention, and makes the user interested in the second advertising content C12. be able to.

[6. Modification]
The terminal device 1 according to the modification may display an intermediate image when changing the display between the first advertising content C11 and the second advertising content C12 on the advertisement placement surface P2. That is, intermediate images may be included in the first advertising content C11 and the second advertising content C12. For example, when displaying the second advertising content C12 on the advertisement placement surface P2, the terminal device 1 according to the modification displays, for example, an image of a stage curtain as an intermediate image, and after the stage curtain is raised, the second advertising content C12 is displayed. may be displayed. Accordingly, the terminal device 1 according to the modification can make the user interested in the second advertising content C12.

When displaying the second advertising content C12 on the advertisement placement surface P2, the terminal device 1 according to the modification may display the second advertising content C12 by combining the divided second advertising content C12.

Specifically, as shown in FIG. 5, the terminal device 1 according to the modification shifts from the first state S1 to the second state S2 when, for example, the user touches the main layout surface P3 to start scrolling. Then, the divided second advertising content C12 is moved from the left and right ends toward the center. FIG. 5 is a diagram showing changes in the screen D in the terminal device 1 according to the modification.

Then, the terminal device 1 according to the modification merges the divided images of the second advertising content C12 at the center, sets the third state S3, and displays the second advertising content C12 on the advertisement placement surface P2. In this way, the terminal device 1 according to the modification overlaps the second advertising content C12 on the first advertising content C11 and displays the second advertising content C12 on the advertisement placement surface P2. When the user's scrolling operation ends, the terminal device 1 according to the modification divides the image of the second advertising content C12 at the center in the fourth state S4, and moves the divided second advertising content C12 toward the left and right ends. .

Thereby, the terminal device 1 according to the modification can obtain the same effect as the above-described embodiment. Also, the terminal device 1 according to the modified example can increase variations for displaying the second advertising content C12.

In addition, the terminal device 1 according to the modification may embed the advertisement placement surface P2 in the main placement surface P3 without fixing the position of the advertisement placement surface P2 with respect to the screen D, so that the advertisement placement surface P2 can be scrolled according to the scroll operation.

Specifically, as shown in FIG. 6, the terminal device 1 according to the modification arranges the advertisement placement plane P2 between the main placement planes P3. FIG. 6 is a diagram showing changes in the screen D in the terminal device 1 according to the modification. When the user starts the scrolling operation from the first state S1, the terminal device 1 according to the modification goes through the second state S2, then enters the third state S3, and displays the second advertisement content C12 on the advertisement placement surface P2. . Further, the terminal device 1 according to the modification scrolls the advertisement placement surface P2 together with the main placement surface P3 in accordance with the scrolling operation.

For example, the terminal device 1 according to the modification scrolls the advertisement placement surface P2 upward in response to the user's upward scrolling operation.

Accordingly, the terminal device 1 according to the modified example can increase variations for displaying the second advertising content C12. The terminal device 1 according to the modification can display, for example, the main content C2 and the superimposed advertising content C1, which are highly related, in proximity to each other.

Further, when changing from the first advertising content C11 to the second advertising content C12 on the advertisement placement surface P2, the terminal device 1 according to the modification gradually reduces the thickness of the first advertising content C11 and also reduces the thickness of the second advertising content C12. may gradually emerge. Further, when the terminal device 1 according to the modification changes from the second advertising content C12 to the first advertising content C11 on the advertisement placement surface P2, the second advertising content C12 is gradually thinned and the first advertising content C11 is reduced. gradually emerge.

Accordingly, the terminal device 1 according to the modified example can increase variations for displaying the second advertising content C12.

Further, the terminal device 1 according to the modified example may change the first transition time and the second transition time based on the user's scroll operation speed. For example, the terminal device 1 according to the modification shortens the first transition time when the scroll operation speed is high. Thereby, the terminal device 1 according to the modification can more realize the change from the first advertising content C11 to the second advertising content C12 in conjunction with the user's scrolling operation.

Further, when displaying the superimposed advertising content C1 on the advertisement placement surface P2, the terminal device 1 according to the modification can display the superimposed advertisement content C1 according to the user's screen operation on the advertisement placement surface P2, not limited to the user's screen operation on the main placement surface P3. You may change the display of the advertisement placement surface P2. Further, the terminal device 1 according to the modification may change the first transition time and the second transition time according to the position of the user's screen operation on the screen D. FIG.

Further, when the user's screen operation time, that is, the user's contact time on the screen D reaches or exceeds the predetermined operation time, the terminal device 1 according to the modification changes the superimposed advertisement content C1 displayed on the advertisement placement surface P2 to the second advertisement content C12. can be fixed to The screen operation time is the cumulative operation time after receiving the delivery of the page P and starting to display the first advertisement content C11 on the advertisement placement surface P2. The predetermined operation time is a preset time. Note that the screen operation time is reset when a different page P is delivered or when the page P is reloaded.

Further, the terminal device 1 according to the modification fixes the superimposed advertising content C1 displayed on the advertisement placement surface P2 to the second advertising content C12 when the number of screen operations reaches the predetermined number of operations or the screen operation time exceeds the predetermined operation time. You may

Accordingly, the terminal device 1 according to the modification can fix the superimposed advertising content C1 displayed on the advertisement placement surface P2 to the second advertising content C12 based on the user's screen operation time. Therefore, the terminal device 1 can suppress the continuous change of the first advertising content C11 and the second advertising content C12 on the advertisement placement surface P2, thereby reducing the user's annoyance.

Further, the terminal device 1 according to the modification may display part of the first advertising content C11 when displaying the second advertising content C12 on the advertisement placement surface P2. In the terminal device 1 according to the modification, for example, the advertisement placement surface P2 in the second state S2 in FIG. 1 may be used as the advertisement placement surface P2 in the third state S3. That is, displaying the second advertising content C12 on the advertisement placement surface P2 includes displaying a part of the first advertising content C11.

Also, the terminal device 1 according to the above-described embodiment and modifications may be combined and applied.

[7. log]
The terminal device 1 may also take a log indicating whether or not the advertising content C1 has been displayed, or a log of content selected by the user. More specifically, the terminal device 1 may take a log indicating whether or not the advertising content C1 has been displayed. Also. When the advertising content C1 is a moving image, a log may be taken to indicate whether the moving image (advertising content C1) has been reproduced, to what reproduction position the moving image (advertising content C1) has been reproduced, and the like.

In addition, the terminal device 1 may measure the number of times the advertising content C1 is displayed, the number of times it is selected, the playback time, and the like. In addition, the terminal device 1 may take a log indicating whether or not the advertising content C1 was selected, at what timing the advertising content C1 was selected, and the like. For example, the terminal device 1 may keep a log indicating at which playback position the moving image (advertising content C1) was selected. Also, the terminal device 1 may take a log showing the display mode of the page P when the advertising content C1 is selected. For example, the terminal device 1 may acquire a log or the like indicating that the second advertising content C12 is not displayed when the display of the page P is ended without the user performing a scroll operation.

The log acquired by the terminal device 1 in this way is a useful log for updating the number of impressions and CTR of the advertising content C1, billing processing for the display of the advertising content C1, etc., and reporting the advertising effect to the advertiser. Become. For example, if the upward scrolling operation and the downward scrolling operation are performed many times, or if the content is changed many times, the user will be interested in the advertisement content C1, and the page It is predicted that the display mode of P has been changed many times.

For this reason, a log indicating that the display of the superimposed advertising content C1 has been changed, a log indicating the display time of the moving image (advertising content C1), a log indicating scrolling operations from the initial screen, and whether or not the advertising content C1 has been selected. The displayed log or the like can be an index indicating the user's degree of recognition of the advertisement.

Therefore, the advertisement distribution server 30 may update the number of impressions, change the billing amount, etc., using each acquired log. For example, the advertisement distribution server 30 may change the billing amount according to the display time of the advertisement content C1, the number of selections, and the like.

Also, the log acquired by the terminal device 1 may be used to change the content arranged on the landing page. For example, the terminal device 1 may display different landing pages before the second advertising content C12 is displayed and after the second advertising content C12 is displayed. Further, for example, the terminal device 1 may display different landing pages before and after the display of the advertisement placement surface P2 is fixed to the second advertisement content C12. Further, the terminal device 1 acquires the same landing page before the second advertising content C12 is displayed and after the second advertising content C12 is displayed. The content of the acquired log may be notified to the server that distributes the page, and the content to be arranged on the landing page may be changed.

[8. hardware configuration]
The terminal device 1 according to the above-described embodiments is implemented by a computer 1000 configured as shown in FIG. 7, for example. FIG. 7 is a hardware configuration diagram showing an example of a computer that realizes the functions of the terminal device 1. As shown in FIG. Computer 1000 has CPU 1100 , RAM 1200 , ROM 1300 , HDD 1400 , communication interface (I/F) 1500 , input/output interface (I/F) 1600 and media interface (I/F) 1700 .

The CPU 1100 operates based on programs stored in the ROM 1300 or HDD 1400 and controls each section. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

HDD 1400 stores programs executed by CPU 1100 and data used by these programs. Communication interface 1500 receives data from other devices via network N, sends the data to CPU 1100, and transmits data determined by CPU 1100 to other devices via network N. FIG.

The CPU 1100 controls output devices such as displays and printers, and input devices such as keyboards and mice, through an input/output interface 1600 . CPU 1100 acquires data from an input device via input/output interface 1600 . CPU 1100 also outputs the determined data to an output device via input/output interface 1600 .

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1200 . CPU 1100 loads such a program from recording medium 1800 onto RAM 1200 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the terminal device 1 according to the embodiment, the CPU 1100 of the computer 1000 implements the functions of the control unit 6 by executing programs loaded on the RAM 1200 . The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired via the network N from another device.

As described above, some of the embodiments and modifications of the present application have been described in detail with reference to the drawings. It is possible to carry out the present invention in other forms with modifications and improvements.

[9. others]
Further, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or described as being performed manually. All or part of the processing can also be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Also, the above-described embodiments and modifications can be appropriately combined within a range that does not contradict the processing content.

Also, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the communication unit 2 can be read as communication means or a communication circuit.

1 terminal device (information processing device)
6 control unit 7 display control unit 8 display change unit C1 advertisement content (superimposed advertisement content)
C11 First advertising content C12 Second advertising content D Screen P2 Ad placement surface (placement surface)
P3 main placement surface (other placement surface)

Claims (11)

a display control procedure for displaying on a screen an arrangement surface on which the first content and the second content superimposed on the first content are arranged;
a display change procedure for displaying the second content on the layout surface when an operation is performed on the screen while the first content is displayed on the layout surface;
on the computer, and
In the display change procedure, a first transition time for displaying the second content on the layout surface and a second transition time for terminating the display of the second content are changed based on the scroll operation speed by the user. change at least one
the second transition time is longer than the first transition time;
An information display program characterized by: The display control procedure includes:
2. The information display program according to claim 1, wherein the arrangement surface is fixed at a predetermined position on the screen and displayed. The display change procedure includes:
displaying the second content on the placement surface when an operation is performed on the screen;
3. The information display program according to claim 1, wherein the display of the second content is finished when the operation on the screen is finished. The display change procedure includes:
4. The information display program according to any one of claims 1 to 3, wherein the second content is displayed on the layout surface while the touch operation is performed on the screen. The display change procedure includes:
Claims 1 to 4, characterized in that the second content is displayed when an operation is performed on a placement surface different from the placement surface on which the first content and the second content are placed. Information display program according to any one of The display change procedure includes:
6. The information display program according to any one of claims 1 to 5 , wherein when the number of operations on the screen reaches a predetermined number of operations or more, the display of the layout surface is fixed to the second content. The display change procedure includes:
7. The information display program according to any one of claims 1 to 6 , wherein the display of the layout surface is fixed to the second content when the operation time for the screen is equal to or longer than a predetermined operation time. The display change procedure includes:
8. The information display program according to any one of claims 1 to 7 , wherein the second content is displayed in a space obtained by dividing and moving the image of the first content. The display change procedure includes:
The information display program according to any one of claims 1 to 7 , wherein the second content is displayed by combining the divided images of the second content. A computer-implemented method for displaying information, comprising:
a display control step of displaying on a screen an arrangement surface on which the first content and the second content superimposed on the first content are arranged;
a display changing step of displaying the second content on the layout surface when an operation is performed on the screen while the first content is displayed on the layout surface;
including
In the display change step, a first transition time for displaying the second content on the layout surface and a second transition time for terminating the display of the second content are changed based on the scroll operation speed by the user. change at least one
the second transition time is longer than the first transition time;
An information display method characterized by: a display control unit that displays on a screen an arrangement surface on which the first content and the second content superimposed on the first content are arranged;
a display changing unit that displays the second content on the layout surface when an operation is performed on the screen while the first content is displayed on the layout surface;
with
The display changing unit determines a first transition time when displaying the second content on the layout surface and a second transition time when ending the display of the second content, based on a scroll operation speed by the user. change at least one
the second transition time is longer than the first transition time;
An information processing device characterized by:

Images