JP3107777U - Electronic advertisement distribution system - Google Patents

Abstract

【wrap up】
[Issue] Instead of print advertisements on paper media such as insert advertisements, advertisement information can be delivered from the advertising subject to the recipient in a timely and prompt manner, and the recipient of the advertisement information who sees it can easily receive the information. Can be transmitted to a server.
An electronic advertisement distribution management center (1) that manages and stores advertisement information including QR code information requested by an advertising subject (4) and QR code information distributed via the Internet (7). An electronic advertisement distribution system comprising a plurality of electronic advertisement display means (2) for electronically displaying advertisement information, wherein the electronic advertisement display means (2) is displayed on the display device (2a). The advertisement information display field (3a) for displaying and the QR code display field (3c) are configured to be displayable.
[Selection] Figure 1

Description

  The present invention relates to an electronic advertisement distribution system that distributes advertisement information including QR code information to a plurality of electronic advertisement display means from an electronic advertisement distribution management center, and displays the contents of advertisements including QR codes by the electronic advertisement display means.

  Large-scale advertisements such as nationwide or prefectural units by large corporations are often communicated by daily newspaper, television, and radio. However, advertisements by nearby stores, dealers, department stores, etc. are widely used as advertisements using paper media, such as insert advertisements using newspaper sales networks, flyers that are individually placed in mailboxes, or direct mail by mail.

  Such paper-based advertisements are printed in advance with the required design on the manuscript and are distributed individually, which increases labor costs and some useful information from the recipient side. Since most paper media are discarded, the paper media disposal process becomes difficult.

Therefore, the present inventors have disclosed a mobile public information system in which an advertisement display device is installed on a moving body such as a vehicle body, a ship, an aircraft, etc., and advertising information is electronically transmitted to the advertising body. Patent Document 1).
JP 2002-63331 A

The mobile public information system disclosed in Patent Document 1 does not use a paper medium and can quickly distribute advertisement information.

  However, it is inconvenient for the mobile public information system disclosed in Patent Document 1 to transmit information to a server on the advertising subject side from which the recipient of the advertisement information who has seen this requested the advertisement.

  The present invention solves the above-mentioned problems of the prior art, and instead of printing advertisements on paper media such as insert advertisements, the advertisement can be delivered in a timely and prompt manner from the advertising subject side to the recipient side. It is an object of the present invention to provide an electronic advertisement distribution system capable of easily transmitting information to a server on the advertising subject side from which a recipient of advertisement information has requested an advertisement.

  The present invention provides an electronic advertisement distribution management center that manages and stores advertisement information including QR code information requested by an advertising subject, and a plurality of electronically displaying advertisement information including QR code information distributed via the Internet. An electronic advertisement distribution system comprising the electronic advertisement display means, wherein the electronic advertisement display means can display an advertisement information display field for displaying the actual content of the advertisement and a QR code display field on the display device. It is an electronic advertisement distribution system characterized by comprising.

  According to the electronic advertisement distribution system of the present invention, it is possible to distribute advertisement information in a timely and prompt manner from the advertising subject side to the information recipient side as compared with printed advertisements using paper media such as insert advertisements. The information can be easily transmitted to the server on the advertising subject side who requested the advertisement by the portable information terminal that can be imaged by the recipient of the advertisement information who saw the advertisement.

  An electronic advertisement distribution system according to an embodiment of the present invention is distributed via an electronic advertisement distribution management center 1 that manages and stores advertisement information requested by an advertising entity 4 as shown in FIG. A plurality of electronic advertisement display means 2 for electronically displaying the advertisement information. The electronic advertisement distribution management center 1 may be requested for advertisement information through the advertising agent 5, and the advertising agent 5 also enters the advertising entity 4. Here, it is assumed that the advertising subject 4 also includes a request for the electronic advertisement distribution management center 1 to display the QR code in the QR code display column 3c. In FIG. 1, the server 8 on the advertising subject side connected to the Internet 7 is a computer owned by the advertising subject who requested that the QR code be displayed.

  The electronic advertisement display means 2 includes a display device 2a and a display controller 2b having a screen size of 50 inches (diagonal length), for example. The display controller 2b includes a communication function for transferring information via the receiving / delivery communication means 12 provided in the management computer 11 and the Internet 7, and a memory for holding information distributed from the electronic advertisement distribution management center 1. It has both a function and a display function for displaying the stored information on the display device 2a.

  In the screen of the display device 2a, 3a represents an advertisement information display field, 3b represents a search field, and 3c represents a QR code display field. In these fields, information distributed by the display controller 2b is displayed. This electronic advertisement display means 2 makes it possible to select and operate advertisement information displayed in the advertisement information display field 3a by using a pen input means (not shown), or to make the display device 2a similar to a touch panel type. You may make it.

  Such an electronic advertisement display means 2 is supposed to be viewed by an unspecified number of information recipients rather than being viewed indoors by an individual. For example, a wall of a building with many passersby or many people gather. It is preferable that the display device 2a is arranged at a meeting place.

  At that time, with respect to the display device 2a, the installation location and the size of the screen of the display device 2a are two-dimensional codes that can be recognized by the recipient of the advertisement information and displayed in the QR code display column 3c, that is, vertical to the horizontal direction. It is important to capture a code having information in the direction with a portable information terminal such as a mobile phone 6 with a camera so that the information can be read from the two-dimensional code.

  Of course, in the electronic advertisement distribution system according to the embodiment of the present invention, the installation place of the electronic advertisement display means 2 is not limited to the wall surface of the building or the meeting place. It is also possible to install the electronic advertisement display means 2 in a hotel lobby or the like.

  Here, the electronic advertisement display means 2 is configured to display at least the advertisement information display field 3a for displaying the actual content of the advertisement and the QR code display field 3c for displaying the QR code. The search field 3b may not be provided for the convenience of the place where the electronic advertisement display means 2 is installed. As the display device 2a, a display other than a display with a built-in CRT that can have a large screen can be suitably used.

  The advertisement information including the QR code displayed in each column by the electronic advertisement display means 2 is information processed by the electronic advertisement distribution management center 1 using a tag language, various script languages, or other languages. The electronic advertisement display means 2 that has received the information is interpreted and displayed, or the advertisement information sent from the electronic advertisement distribution management center 1 is divided into the display of the actual content of the advertisement and the corresponding search index. On the other hand, the electronic advertisement display means 2 can be configured to display the former in the advertisement information display column 3a and the latter in the search column 3b by software provided for this. The search index may be a keyword representing the actual content of the advertisement.

  The actual content of the advertisement displayed in the advertisement information display column 3a is information related to the product to be sold and the service to be provided, and information related to the seller and the advertising subject requested from the advertising subject 4. Information related to products and services relates to the type, appearance, quality, grade, consideration, time of sale or provision of products and services, etc., and information related to sellers and advertising entities includes their names, logos, brand names, maps Address, phone number, FAX number, URL address, e-mail address, etc. The information displayed in the advertisement information display column 3a includes image information in addition to character information, and can also use moving images.

  On the other hand, the QR code displayed in the QR code display field 3c is a two-dimensional code similar to the QR code printed on paper or the like and is 4,296 alphanumeric characters, 7,089 numeric characters, kanji Contains information corresponding to 1,817 characters. The two-dimensional code can be decoded by being taken into the mobile phone 6 with a camera.

  In FIG. 1, reference numeral 9 denotes a QR code image taken into the mobile phone 6.

  Therefore, the recipient of the advertising information captures the QR code in which at least the URL address or the e-mail address is recorded by a portable information terminal such as the camera-equipped cellular phone 6 and takes it into the cellular phone 6, and thereafter the paper medium In the same manner as when the QR code printed and used on the camera-equipped mobile phone 6 is imaged, the advertising entity requesting the display of the QR code without inputting the URL address or the e-mail address is performed. The server 8 can be accessed.

  For example, according to the QR code for job seeker registration illustrated in FIG. 2, the QR code is displayed in the electronic advertisement distribution management center 1 by capturing the image with the mobile phone 6 with a camera and taking it into the mobile phone 6. The server 8 on the advertising subject side owned by the requested advertising subject can be easily accessed without keying the address, and job seeker registration can be performed. It is preferable to display the QR code as a still image because QR code information composed of a two-dimensional code can be reliably decoded after being captured by the camera-equipped mobile phone 6.

  However, the number of QR codes displayed in the QR code display field 3 c is not limited to one, and a plurality of QR codes may be used depending on the usage form of the electronic advertisement display means 2.

  The electronic advertisement distribution management center 1 is configured to distribute the advertisement information requested from the advertisement main body 4 to the plurality of electronic advertisement display means 2 through the Internet 7 together with the QR code information. The management computer 11 of the electronic advertisement distribution management center 1 is processed so that the requested advertisement information received directly from the advertising subject 4 or indirectly through the advertising agent 5 can be displayed on the electronic advertisement display means 2. Have been accumulated. As shown in FIG. 1, the management computer 11 includes a calculation unit 11 a that performs calculation processing, a storage unit 11 b, and an input / output unit 11 c, and further includes a QR code for the electronic advertisement display unit 2. In order to distribute the advertisement information, a receiving / distributing communication means 12 is provided. The input / output unit is a keyboard or the like for the administrator of the electronic advertisement distribution management center 1 to operate the management computer 11.

  The storage unit 11b includes a program area 11b1, a database area 11b2, and a display data area 11b3. QR code information and advertisement information requested to be displayed are managed and stored in the database area 11b2.

  The advertisement information including the QR code information handled by the electronic advertisement distribution system according to the embodiment of the present invention is designated by the advertising subject 4 requesting them throughout the year, for a shorter period of time, or on an irregular sale date. This is information about the product or service that has been requested to be distributed. It is appropriate that advertisement information including QR code information is managed and stored in the database area 11b2 by dividing it into information related to the advertising subject 4 and information related to the actual contents.

  According to the electronic advertisement distribution system according to the embodiment of the present invention described above, advertisement information including QR code information can be distributed from the advertising subject 4 side to the recipient side in a timely and prompt manner via the Internet 7. In addition, since the QR code is displayed on the QR code display field 3c of the display device 2a, the receiver of the advertisement information who sees the QR code can take a QR code such as the mobile phone 6 with a camera. The server on the side of the advertising subject 4 that requested the advertisement can be accessed without keying in the address, and information can be transmitted easily.

It is the schematic which shows the structure of a suitable electronic advertisement delivery system. It is explanatory drawing of a QR code.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Electronic advertisement delivery management center 2 Electronic advertisement display means 2a Display apparatus 2b Display controller 3a Advertisement information display column 3b Search column 3c QR code display column 4 Advertisement main body 5 Advertising agent 6 Mobile phone (portable information terminal)
7 Internet 8 Server on advertisement side 9 QR code image 11 Management computer 11a Calculation unit 11b Storage unit 11b1 Program area 11b2 Database area 11b3 Display data area 11c Input / output unit 12 Communication means for receiving and delivering

Claims (1)

  An electronic advertisement distribution management center that manages and stores advertisement information including QR code information requested by the advertising subject, and a plurality of electronic advertisement displays that electronically display advertisement information including QR code information distributed via the Internet The electronic advertisement display means is configured to display an advertisement information display field for displaying the actual content of the advertisement and a QR code display field on the display device. An electronic advertisement distribution system characterized by the above.

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