KR20130062409A - Method for managing customers and advertising using qr-code and sms - Google Patents

Method for managing customers and advertising using qr-code and sms Download PDF

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KR20130062409A
KR20130062409A KR1020110116883A KR20110116883A KR20130062409A KR 20130062409 A KR20130062409 A KR 20130062409A KR 1020110116883 A KR1020110116883 A KR 1020110116883A KR 20110116883 A KR20110116883 A KR 20110116883A KR 20130062409 A KR20130062409 A KR 20130062409A
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information
code
management server
customer
advertisement
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김재우
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김재우
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
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    • G—PHYSICS
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
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    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V30/00—Character recognition; Recognising digital ink; Document-oriented image-based pattern recognition
    • G06V30/10—Character recognition
    • G06V30/22—Character recognition characterised by the type of writing
    • G06V30/224—Character recognition characterised by the type of writing of printed characters having additional code marks or containing code marks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices

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Abstract

PURPOSE: A client information construction using a QR(Quick Response) code and a method for promoting an advertisement and managing a client through text message connection are provided to construct a client information database by receiving client information when a user scans the QR code, which advertisement information is recorded, by using a smart phone, thereby supplying a customized advertisement to the client. CONSTITUTION: A management server generates a QR code which an advertisement code is recorded corresponding to a request of a business(S100). The management server inserts the QR code into various advertisements which are provided to a client(S200). The client scans the QR code by using a smart phone(S300). The management server requests input of personal information to a corresponding user(S400). The personal information is transmitted to the management server(S500). The management server constructs a client database by storing the personal information in a database(S600). The management server generates an advertisement text message corresponding to advertisement information of the QR code and transmits the advertisement text message to the smart phone(S700). [Reference numerals] (S100) Generate a QR code with recorded advertisement information; (S200) Display the generated QR code on advertisement; (S300) Scan the QR code by a smart phone; (S400) Request the input of client information; (S500) Transmit the inputted client information to a management server; (S600) Construct and store a client database; (S700) Transmit a text message to the smart phone

Description

큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법 {Method for managing customers and advertising using QR-code and SMS}Establishing customer information using QR code and method of advertising promotion and text management by linking text messages {Method for managing customers and advertising using QR-code and SMS}

본 발명은 큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법에 관한 것으로서, 사업체의 각종 광고정보가 기록된 QR코드를 통해 고객DB를 확보하고 다양한 광고를 할 수 있는 큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법에 관한 것이다.The present invention relates to an advertisement promotion and customer management method through the construction of customer information using QR code and text message interworking, to secure a customer DB through a QR code in which various advertisement information of a business is recorded and to perform various advertisements. It is about advertising promotion and customer management method through customer information construction and text message interworking using QR code.

QR코드는 1994년 일본의 덴소사가 개발한 2차원 바코드의 한 종류로서, 기존의 숫자만 인식하는 바코드와는 달리 사진, 동영상, 지도, 텍스트 등 다양한 멀티미디어 정보를 기록할 수 있는 매트릭스형 2차원 코드를 말한다.QR code is a kind of two-dimensional barcode developed by Denso of Japan in 1994. Unlike a barcode that only recognizes numbers, it is a matrix type two-dimensional code that can record various multimedia information such as photos, videos, maps and text. Say.

이러한 QR코드는 정보전달의 용도로서 다양하게 활용되어 오고 있는데, 현재까지 QR코드의 활용은 대부분 QR코드 스캔시에 QR코드에 기록된 URL, 명함정보, 동영상 정보 등의 데이터로 연결해 주는 기능, 즉 단순한 정보 연결고리의 기능만으로 활용되어 왔다.These QR codes have been used in various ways for information transfer. Until now, the use of QR codes is a function that connects data such as URL, business card information, video information, etc. recorded in the QR code at the time of scanning the QR code. It has been used only as a function of information link.

한편, 일반적으로 식당, 마트 등과 같은 사업체에서는 고객에게 사업체에서 실시하는 각종 행사 등에 대한 광고를 효율적으로 전달할 필요가 있는 바, 이를 위하여 고객정보를 확보하는 것이 무엇보다 중요하다고 할 수 있다.Meanwhile, in general, businesses such as restaurants and marts need to efficiently deliver advertisements for various events performed by the business to the customers, and thus, securing customer information may be important.

그런데, 종래에는 이러한 고객정보를 확보하는 방식이 주로 사업체를 방문하여 직접 주문하거나 제품을 구입한 고객으로부터 정보를 제공받는 식으로 이루어졌기 때문에 다양한 고객의 정보를 확보하는데는 많은 시간과 과정이 필요하였으며, 따라서 더 나아가 이렇게 확보된 고객정보를 고객DB로까지 구축하여 효율적인 광고의 목적으로까지 활용하기에는 많은 어려움이 있었다.However, in the past, the method of securing such customer information was mainly achieved by receiving information from customers who visited a business and ordered or purchased a product. Therefore, a lot of time and process were required to secure information of various customers. Therefore, there was a lot of difficulty in using the secured customer information as a customer DB and using it for the purpose of efficient advertisement.

이에, 종래에는 사업체의 각종 이벤트행사, 할인행사, 쿠폰행사 등이 있는 경우 고객정보를 활용하여 맞춤형으로 이러한 광고정보를 고객에게 제공하는 것이 아니라 광고정보를 기록한 문자메시지를 무작위로 전송하는 방식으로 대부분의 광고가 이루어져 왔는바, 그 광고효과가 현저히 떨어짐과 함께 이러한 방식의 문자메시지 전송은 스팸문자의 남발로 인식되어 오히려 사업체의 이미지를 손상시키는 역효과를 나타내기도 하였다.Therefore, conventionally, when there are various event events, discount events, coupon events, etc. of the business, most of the advertisement information is recorded by randomly transmitting a text message recording the advertisement information, rather than providing the customer with such advertisement information by using customer information. Ads have been made, the advertising effect is significantly reduced, and the text message transmission in this manner was recognized as a frequent spamming of spam texts, rather it had the adverse effect of damaging the image of the business.

본 발명은 상술한 종래의 문제점을 해결하기 위하여 제안되는 것으로서, 본 발명의 목적은 사업체의 다양한 광고정보가 기록된 QR코드의 스캔시에 고객정보를 입력받아 이를 고객DB로 구축함으로써 고객정보의 용이한 확보와 이를 통한 효율적인 광고효과를 기대할 수 있는 큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법을 제공하는 것이다.The present invention is proposed to solve the above-mentioned conventional problems, and an object of the present invention is to receive customer information at the time of scanning a QR code in which a variety of advertisement information of a business is recorded and to build it as a customer DB to facilitate customer information. It is to provide advertising promotion and customer management method through constructing customer information using QR code and text message interworking that can secure effective and effective advertising effect.

상기한 목적을 달성하기 위한 본 발명의 과제해결수단으로서,As a problem solving means of the present invention for achieving the above object,

관리서버가 사업체에서 고객에게 제공하는 주문, 예약, 상담, 이벤트정보, 할인행사정보, 쿠폰정보 등의 다양한 광고정보가 기록된 QR코드를 생성하는 단계와, 스마트폰이 사업체의 다양한 광고물에 표시된 상기 QR코드를 스캔하는 단계와, 상기 관리서버가 상기 QR코드를 스캔한 스마트폰에 이름, 전화번호를 포함하는 고객정보의 입력을 요청하는 단계와, 상기 스마트폰에 고객정보가 입력되면, 입력된 고객정보를 상기 관리서버로 전송하는 단계와, 상기 관리서버가 전송된 고객정보를 DB화하여 저장하는 단계와, 상기 관리서버가 상기 스캔된 QR코드의 광고정보에 따라 주문결과, 예약결과, 상담결과, 이벤트당첨결과, 할인쿠폰 등의 문자메시지를 생성하여 상기 스마트폰으로 전송하는 단계를 포함하는 큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법이 개시된다.The management server generates a QR code that records a variety of advertising information, such as orders, reservations, consultations, event information, discount event information, coupon information provided to customers in the business, and the smartphone is displayed on the various advertisements of the business Scanning the QR code, requesting the management server to input customer information including a name and a phone number to the smartphone on which the QR code has been scanned, and inputting the customer information on the smartphone. Transmitting the stored customer information to the management server, storing and transmitting the customer information transmitted by the management server into a DB, and the management server according to the advertisement information of the scanned QR code; Customer information construction and text message using QR code including the steps of generating a text message, such as consultation results, event winning results, discount coupons, etc. Advertising promotion and customer management method through interworking is disclosed.

본 발명에 따르면,According to the present invention,

사업체의 다양한 광고정보가 기록된 QR코드를 고객이 스마트폰을 통해 스캔하면서 고객정보만 입력하면 이 정보가 관리서버에서 고객DB로 구축됨과 함께 광고정보에 따른 해당 문자메시지가 고객의 스마트폰으로 바로 전송되기 때문에 고객의 적극적인 참여를 유도함으로써 고객정보의 확보 및 고객DB의 구축을 매우 용이하게 할 수 있는 장점이 있으며, 이러한 고객DB를 활용하여 고객에게 맞춤형 광고를 제공함으로써 효율적인 광고를 통하여 사업체의 매출신장에 크게 기여할 수 있는 효과가 있게 된다.If a customer scans a QR code that records various advertisement information of a business through a smart phone and inputs only the customer information, this information is built from the management server to the customer DB and the corresponding text message according to the advertisement information is directly sent to the customer's smartphone. Since it is transmitted, it has the advantage that it is very easy to secure customer information and to build customer DB by inducing the active participation of customers, and by providing customized advertisements to customers by using such customer DB, sales of business through efficient advertising There is an effect that can greatly contribute to the height.

도 1은 본 발명의 실시를 위해 필요한 시스템의 구성을 개략적으로 예시한 도면이고,
도 2는 본 발명의 일 실시예에 따른 큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법의 흐름도이다.1 is a view schematically illustrating the configuration of a system required for practicing the present invention,
2 is a flowchart of a method of promoting advertisement and customer management through linking text messages with customer information using QR code according to an embodiment of the present invention.

이하에서, 첨부된 도면들을 참조하여 본 발명에 따른 큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법의 바람직한 실시예를 상세하게 설명하기로 한다. Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the advertising information and customer management method through the customer information construction and text message interworking using QR code according to the present invention.

이하에서, 실시예를 설명하는데 있어서 원칙적으로 관련된 공지의 기능이나 공지의 구성과 같이 이미 당해 기술분야의 통상의 기술자에게 자명한 사항으로서 본 발명의 기술적 특징을 불필요하게 흐릴 수 있다고 판단되는 경우에는 그 상세한 설명을 생략하기로 한다.
In the following, in the following description of the embodiments, if it is determined that the technical features of the present invention may be unnecessarily obscured as a matter already known to those skilled in the art, such as known functions or known configurations. Detailed description will be omitted.

먼저, 도 1에는 본 발명이 실시되기 위해 필요한 시스템의 구성이 개략적으로 도시되어 있는 바, 이를 살펴보면, 고객DB의 구축을 위한 관리서버(100)와, 생성된 QR코드가 표시된 다양한 광고물(200)과, 상기 QR코드를 스캔하게 되며, 상기 관리서버(100)와 통신망을 통해 연결되어 고객정보를 관리서버(100)로 전송하고, 또한 관리서버(100)로부터의 문자메시지를 수신하게 되는 고객의 스마트폰(300)을 포함하게 된다.First, FIG. 1 schematically shows a configuration of a system required for implementing the present invention. Looking at this, the management server 100 for building a customer DB and various advertisements 200 in which a generated QR code is displayed And, the QR code is scanned, the customer is connected to the management server 100 through a communication network to transmit customer information to the management server 100, and also receive a text message from the management server 100 The smartphone 300 will be included.

도 2에 본 발명의 일 실시예에 따른 큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법의 흐름도가 도시되어 있는 바, 이를 참조하면, 먼저 관리서버(100)가 사업체에서 고객에게 제공하는 다양한 광고정보가 기록된 QR코드를 생성한다.(S100)2 is a flow chart of the advertisement information and customer management method through the customer information construction and text message interworking using the QR code according to an embodiment of the present invention, referring to this, the management server 100 first The business generates a QR code recorded a variety of advertisement information provided to the customer. (S100)

여기서, 상기 QR코드에 기록되는 광고정보는 식당, 마트 등 각종 사업체에서 제공하는 주문, 예약, 상담 등과 이벤트행사에 대한 정보, 할인행사에 대한 정보, 발행하는 쿠폰에 대한 정보 등을 포함할 수 있다.Here, the advertisement information recorded in the QR code may include information on orders, reservations, consultations and event events provided by various businesses such as restaurants and marts, information on discount events, information on coupons to be issued, and the like. .

다음으로, 상기 생성된 QR코드가 사업체의 다양한 광고물(200)에 표시된다.(S200)Next, the generated QR code is displayed on various advertisements 200 of the business (S200).

이 때, 상기 QR코드가 표시되는 광고물은 사업체의 홈페이지나 블로그 등의 온라인 광고물뿐만 아니라 인쇄물로 배포되는 상가정보지나 전단지 또는 현수막 등을 포함할 수 있고, 더 나아가 사업체 매장에 비치된 메뉴판, 서비스메뉴얼 등까지도 포함될 수 있다.In this case, the advertisement displayed on the QR code may include an online advertisement such as a homepage or a blog of a business, as well as a mall information sheet, a flyer or a banner distributed in printed matter, and furthermore, a menu board provided in a business store. It may also include service manuals.

다음으로, 고객의 스마트폰((300)이 상기 광고물에 표시된 QR코드를 스캔한다.(S300)Next, the customer's smartphone 300 scans the QR code displayed on the advertisement. (S300)

다음으로, 상기 관리서버(100)가 상기 QR코드를 스캔한 고객의 스마트폰(300)에 고객정보의 입력을 요청한다.(S400)Next, the management server 100 requests the input of the customer information to the smartphone 300 of the customer who scanned the QR code. (S400)

이 때, 요청하는 고객정보로는 고객의 이름과 전화번호는 필수적으로 포함하며, 그 외에 이메일주소, 팩스번호, 고객생일 등도 추가적으로 포함될 수 있다.At this time, the requested customer information includes the customer's name and phone number, and may additionally include an email address, a fax number, and a customer's birthday.

다음으로, 상기 요청에 따라 스마트폰(300)에 고객정보가 입력되면, 상기 입력된 고객정보를 상기 관리서버(100)로 전송한다.(S500)Next, when the customer information is input to the smart phone 300 according to the request, and transmits the input customer information to the management server 100. (S500)

다음으로, 상기 고객정보가 전송되면, 관리서버(100)는 수신된 고객정보를 DB화하여 저장함으로써 고객DB를 구축한다.(S600)Next, when the customer information is transmitted, the management server 100 builds a customer DB by storing the received customer information into a DB (S600).

다음으로, 상기 관리서버(100)는 스캔된 QR코드의 광고정보에 따라 해당하는 문자메시지를 생성하여 상기 고객의 스마트폰(300)으로 전송한다.(S700)Next, the management server 100 generates a corresponding text message according to the scanned advertisement information of the QR code and transmits it to the customer's smartphone 300. (S700).

여기서, 전송되는 상기 문자메시지는 스캔된 QR코드의 광고정보에 따라 다양하게 구성될 수 있다.Here, the text message transmitted may be variously configured according to the advertisement information of the scanned QR code.

예컨대, QR코드에 기록된 광고정보가 주문이라면, 상기 문자메시지는 “OOO의 주문이 완료되었습니다.”와 같은 주문결과로 구성될 것이고, QR코드에 기록된 광고정보가경품추첨 이벤트라면, 상기 문자메시지는 “당첨, 축하합니다.”또는 “탈락, 다음기회에..”와 같은 이벤트당첨결과로 구성될 것이며, QR코드에 기록된 광고정보가 쿠폰행사라면, 상기 문자메시지는 쿠폰번호 등이 기재된 할인쿠폰으로 구성될 것이다.For example, if the advertisement information recorded in the QR code is an order, the text message will consist of an order result such as “OOO's order has been completed.” If the advertisement information recorded in the QR code is a sweepstakes event, the text The message will consist of the result of winning the event, such as “winning, congratulations,” or “dropping out, next time ..” If the advertisement information recorded in the QR code is a coupon event, the text message will contain the coupon number, etc. It will consist of a discount coupon.

이상으로 본 발명의 일 실시예에 따른 구성을 살펴보았는 바, 이하에서는, 본 발명이 실제로 구현되는 일 예와 종래의 고객관리 방식을 비교하여 살펴보기로 한다.The configuration according to an embodiment of the present invention has been described above. Hereinafter, an example in which the present invention is actually implemented and a conventional customer management method will be described.

일 예로서, 경품추첨 이벤트행사를 통해 고객정보를 확보하고자 하는 레스토랑을 예로 든다면, 종래에는 고객이 방문하여 메뉴판을 보고 음식을 주문할 때 종업원이 별도로 이벤트행사에 대한 설명을 하거나 또는 설명서 등을 나누어준 후, 추첨을 위하여 고객으로부터 명함을 받거나 또는 고객정보를 소정 페이퍼에 기재하여 제출하도록 함으로써 고객정보를 확보하였고, 이렇게 다양한 고객으로부터 확보된 고객정보를 일일이 컴퓨터 등에 입력하여 고객DB를 구축하는 방식으로 이루어져 왔다.As an example, a restaurant that wants to secure customer information through a sweepstakes event event, conventionally, when the customer visits the menu and orders food, the employees separately explain the event event or explain the manual or the like. After the distribution, the customer information was secured by receiving a business card from the customer or submitting the customer information on a predetermined paper for lottery. Has been made.

따라서, 명함을 제공하거나 고객정보를 일일이 기재하는 과정이 번거롭고 귀찮아 고객의 이벤트 참여에 대한 호응도가 높지 않았음과 함께, 종업원의 입장에서도 고유업무인 서빙 이외에 고객정보 확보를 위한 별도 활동을 하는 것이므로 역시 적극적인 유도를 하지 않는 측면도 있었으며, 더구나 확보된 고객정보를 DB화하는데 많은 시간이 소요되는 등 많은 문제점이 있었던 것이다.Therefore, the process of providing business cards or writing customer information is cumbersome and cumbersome, and the response of the customer to the event was not high.In addition, the employee's point of view is to perform separate activities to secure customer information in addition to serving as a unique service. There was also a side that did not actively induce, and there were many problems such as taking a long time to make the DB of the secured customer information.

반면에, 본 발명의 경우에는 상기 이벤트행사에 대한 정보가 기록된 QR코드가 메뉴판에 표시되어 있는 바, 고객이 방문하여 메뉴판을 보고 음식을 주문한 후 음식이 나올때 까지의 짧은 시간동안에 스마트폰으로 메뉴판에 표시된 QR코드를 스캔하고 고객정보를 입력하면 고객정보가 바로 관리서버로 전송되어 고객DB로 저장이 되고, 해당하는 이벤트결과가 바로 고객의 스마트폰으로 전송되기 때문에, 고객의 적극적인 참여를 통하여 보다 용이하게 고객DB를 구축할 수 있는 것이다.On the other hand, in the case of the present invention, the QR code that records the information about the event event is displayed on the menu bar, the customer visits the menu plate after ordering food, the smartphone for a short time until the food comes out If you scan the QR code displayed on the menu board and enter the customer information, the customer information is sent directly to the management server is stored in the customer DB, and the corresponding event results are immediately sent to the customer's smartphone, customer active participation It is possible to build a customer DB more easily through.

또 다른 예로서, 전단지 등에 이벤트행사에 대한 정보를 표시하여 고객정보를 확보하고자 하는 경우, 종래에는 상기 전단지를 가지고 고객이 직접 사업체를 방문하면 그에 따라 고객정보를 제출받고 해당 이벤트결과를 알려주는 방식이었기 때문에 고객의 적극적인 참여를 유도하는데 한계가 있어 고객정보의 확보에 어려움이 많았다.As another example, when a customer wants to secure customer information by displaying information on an event event on a leaflet, conventionally, when a customer directly visits a business with the leaflet, the customer information is submitted accordingly and the result of the event is notified. Because of this, there was a limit to inducing active participation of customers, which made it difficult to secure customer information.

반면에, 본 발명의 경우에는 전단지에 표시된 QR코드를 고객이 스마트폰으로 스캔하고 고객정보를 입력하면 해당 이벤트결과가 고객의 스마트폰으로 바로 전송되고, 상기 입력된 고객정보를 관리서버에서 바로 고객DB로 구축하기 때문에, 고객의 적극적인 참여를 유도함으로써 고객정보를 보다 효율적으로 확보할 수 있는 것이다.On the other hand, in the case of the present invention, when the customer scans the QR code displayed on the leaflet with a smart phone and inputs customer information, the corresponding event result is directly transmitted to the smart phone of the customer, and the inputted customer information is directly from the management server. Since it is built as a DB, it is possible to secure customer information more efficiently by inducing active participation of customers.

이상에서 살펴본 바와 같이, 본 발명을 통하여 관리서버(100)에는 고객DB가 구축될 것이므로, 이후에는 상기 고객DB를 활용하여 맞춤형 광고서비스가 제공될 수 있으며, 이를 통하여 고객관리 및 광고를 보다 효율적으로 수행할 수 있음을 알 수 있다.As described above, since the customer DB will be built in the management server 100 through the present invention, afterwards, a customized advertisement service may be provided by using the customer DB, through which customer management and advertisement can be more efficiently performed. It can be seen that it can be performed.

이상으로 본 발명의 바람직한 실시예에 대하여 설명하였는데, 본 발명의 기술적 범위는 상술한 실시예 및 도면들에 기재된 내용으로 한정되는 것은 아니며, 해당 기술분야의 통상의 지식을 가진 자에 의해 수정 또는 변경된 등가의 구성은 본 발명의 기술적 사상의 범위를 벗어나지 않는 것이라 할 것이다.As mentioned above, preferred embodiments of the present invention have been described, but the technical scope of the present invention is not limited to the above-described embodiments and drawings, and is modified or changed by those skilled in the art. Equivalent configuration will be made without departing from the scope of the technical idea of the present invention.

Claims (1)

관리서버가 사업체에서 고객에게 제공하는 주문, 예약, 상담, 이벤트정보, 할인행사정보, 쿠폰정보 등의 다양한 광고정보가 기록된 QR코드를 생성하는 단계;
스마트폰이 사업체의 다양한 광고물에 표시된 상기 QR코드를 스캔하는 단계;
상기 관리서버가 상기 QR코드를 스캔한 스마트폰에 이름, 전화번호를 포함하는 고객정보의 입력을 요청하는 단계;
상기 스마트폰에 고객정보가 입력되면, 입력된 고객정보를 상기 관리서버로 전송하는 단계;
상기 관리서버가 전송된 고객정보를 DB화하여 저장하는 단계; 및
상기 관리서버가 상기 스캔된 QR코드의 광고정보에 따라 주문결과, 예약결과, 상담결과, 이벤트당첨결과, 할인쿠폰 등의 문자메시지를 생성하여 상기 스마트폰으로 전송하는 단계;를 포함하는 큐알코드를 활용한 고객정보 구축과 문자메시지 연동을 통한 광고홍보 및 고객관리방법.





Generating, by the management server, a QR code in which various advertisement information such as orders, reservations, consultations, event information, discount event information, coupon information, etc. provided to customers by the business is recorded;
Scanning the QR code displayed on various advertisements of a business by a smartphone;
Requesting, by the management server, inputting customer information including a name and a phone number to the smart phone that scanned the QR code;
When the customer information is input to the smartphone, transmitting the input customer information to the management server;
Storing, by the management server, the transmitted customer information into a DB; And
The management server generates a text message, such as order results, reservation results, consultation results, event winning results, discount coupons, etc. according to the advertisement information of the scanned QR code; Advertising information and customer management method by using customer information construction and text message interlocking.





KR1020110116883A 2011-11-10 2011-11-10 Method for managing customers and advertising using qr-code and sms KR20130062409A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210112616A (en) * 2020-03-05 2021-09-15 조현 System and Method for operating store
KR102385031B1 (en) * 2021-06-25 2022-04-12 무지개컴퍼니 주식회사 A platform and method for getting gift coupon in live broadcast
KR20230019712A (en) 2021-08-02 2023-02-09 주식회사 오션블루 Service providing system and method for managing customer based on one-time code
KR20230078222A (en) 2021-11-26 2023-06-02 (주)비씨디이엔씨 Standing signboard advertisement system using QR code accessible as virtual reality contents

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210112616A (en) * 2020-03-05 2021-09-15 조현 System and Method for operating store
KR102385031B1 (en) * 2021-06-25 2022-04-12 무지개컴퍼니 주식회사 A platform and method for getting gift coupon in live broadcast
KR20230019712A (en) 2021-08-02 2023-02-09 주식회사 오션블루 Service providing system and method for managing customer based on one-time code
KR20230078222A (en) 2021-11-26 2023-06-02 (주)비씨디이엔씨 Standing signboard advertisement system using QR code accessible as virtual reality contents

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