WO2005083607A1

WO2005083607A1 - Client registration system

Info

Publication number: WO2005083607A1
Application number: PCT/JP2005/003672
Authority: WO
Inventors: Norio Nakamura
Original assignee: Global Value Corporation
Priority date: 2004-03-02
Filing date: 2005-02-25
Publication date: 2005-09-09
Also published as: JP2005250665A

Abstract

In a sales promotion system via a network, there is provided a client registration system for automatically copying client information registered in a management server and storing it in a client server by access of an enterprise recognition code, thereby omitting a trouble of member registration at the client side. The client registration system includes: an issuing system for issuing codes including an enterprise recognition code correlated to a plurality of client servers and an access code for connection to the management server performing management of the client information; a paper medium on which the access code is printed; an Internet read system used for connection to the management server; a plurality of client servers for storing client information; and a management server connected to the Internet read system for storing and managing the client information inputted by a client, analyzing the access code used when connected to the management server, creating a copy of the client information for the client server corresponding to the enterprise recognition code obtained from the analysis result, and transmitting the client information.

Description

Customer registration system

TECHNICAL FIELD The present invention relates to a system for easily registering customer information.

Light

1 thread

Background technology

In the past, when enrolling users in a company's sales promotion activities by enrolling users, when users register, the registration process has become more difficult in recent years when sales promotion activities of many companies have become active. The work itself has become cumbersome, and with some motivation, it is becoming impossible to register. In its order sales promotion sponsored by side, while there is no method for the enclosure included in the room rate only by sufficient Interview - ~ The registration, in such'm _α Ru because in a state that can not be obtained in the number of Interview one The registration to expect, nets Wa one Sales promotion activities

·

In addition, user registration information is also limited to transmission of e-mails containing only destinations with no content, etc., and user registration information is reduced with a minimum load. In addition, a method of embedding is used.

However, in the above method, sales promotion activities that only send mails are not limited to sales outlets that are motivated by users, such as by using the IS voting system. Under the current circumstances, it is not only mail address as user registration information but it is necessary to register information such as <, name, gender, date of birth, address, etc. < However, from the user's point of view, I would like to obtain points, but it was not until I had to do the troublesome registration, and after all, user registration was done for the company side. It is the current situation that the machine with

Further, as a method for registering customer information, Japanese Patent Application Laid-Open

As described in Japanese Patent Publication No. 2 907, it is easy to

There was a negative registration system, but in this method,

Ρ It is necessary to connect an external external device to the fortune-telling machine, and the customer cannot register without visiting the store where the external device is installed.

In view of the above, the present invention has been made in view of the above-mentioned problems of the conventional technology. In a system for sales promotion via a network, a customer identification code is saved in order to eliminate troublesome member registration on the customer side. It is an object of the present invention to provide a system for managing sales promotion activities by using the fact that customer information registered in the management server can be automatically duplicated and stored in the customer server by accessing the management server. .

In the customer registration system of the present invention, the system is designed to eliminate the trouble of the customer performing the registration work and to be able to receive incentives for sales promotion activities from many companies. The present invention relates to a system for registering a customer, which is a system for connecting to a management server for managing a company identification code and customer information which are coded corresponding to each of a plurality of customer servers. An issuing system for issuing a code including an access code; A paper medium on which the code issued by the system is printed, an Internet browsing system used by the customer to connect to the management server when registering the customer, and a plurality of customers storing customer information It is connected to the server and the Internet browsing system, stores and manages customer information entered by customers, analyzes the access code used when connecting to the management server, and obtains from the analysis results. And a management server for creating a customer information model and transmitting the customer information to a customer server corresponding to the company identification code.

According to the present invention, a name which is troublesome on the customer side-an e-mail address • an address, a telephone number, and other personal information are input at the time of the first connection to the management server, and thereafter, the management server passes through the management server. Therefore, when registering a customer, it is not necessary to re-enter the customer's personal information, and sales promotion is performed by using the ability to automatically duplicate customer information recorded in the management server and set it on the customer server. O

In addition, network-type sales promotion activities are becoming more active each year, and the number of participating companies is currently quite large. In order to smoothly realize the enthusiasm of enclosing on the part of the promotion company and the incentive of customers to obtain incentives, the customer registration system eliminates the troublesome registration work and promotes sales in a sound manner. A brief explanation of the drawing that can realize the active ft

FIG. 1 shows a customer registration system according to an embodiment of the present invention. FIG. FIG. 2 is a diagram showing a flow of initial registration of customer information in a management server which is one embodiment of the customer registration system of the present invention. FIG. 3 is a diagram showing a flow of inputting an access code which is an embodiment of the customer registration system of the present invention. BEST MODE FOR CARRYING OUT THE INVENTION

A system for registering customers, connecting to a management server that manages customer identification information and customer information that are coded to correspond to each of multiple customer servers. An issue system that issues a code including an access code for the purpose, a paper medium on which the code issued by the u-issue system is printed, and the management server when the customer registers the customer. An Internet browsing system used for connection, a plurality of customer servers that store customer information, and a connection from the Internet browsing system to store and store customer information entered by customers. At the same time, it manages and analyzes the access code used when connecting to the management server, and creates a copy of the customer information for the customer server corresponding to the company identification code obtained from the analysis result. Send information Constitute Ri by the management server

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. Figure

FIG. 1 is a block diagram of a customer registration system according to an embodiment of the present invention. The customer registration system consists of an Internet browsing system 20, a publishing system 50, a paper medium 60, and a customer server.

4 0 and management server 30,

An explanation of the Internet browsing system 20 will be given. Inter The net browsing system 20 is an Internet web browser for displaying information written in HTML P. The customer 10 accesses the management server 30 using a mobile phone equipped with the Internet browsing function or a personal computer that can use the Internet browsing, and obtains the customer's 10 personal information. Register for. An access code required for accessing the management server 30 is generated by information of a URL including a company authentication code, and the URL is input by the customer 10. Thus, it is possible to contact the management server 30 and make an e-contact with the management server 30. In addition, even when registering directly to the management server 30, the key that can be used by the management server 30 is available. The registration work is performed using the Internet browsing system 20.

Next, the description of the paper medium 60 is given.

Numeral 0 is a cash register that has introduced an issuing system 50. The receipt issued when a product or service is purchased includes the advert for sales promotion in the booklet, mono-path, 3 0 in § click cell nest for the URL • the URL the bus' - co-one de, and two-dimensional ^ ¹ one-de-in represents the code, • Poi down door co-one de, • Boi Information that expresses the code as a per-code or two-dimensional code is described.-t All the codes have the information added by the corporate code added.

It is.

In another embodiment, the paper medium 60 is a magazine composed of advertising articles with coupons, and the sales promotion company pays advertising fees to attract customers.

Discounts on PP and services <Coupons advertised by promotional companies that include The URL for connecting to the e-mail server 30 and the no-code that coded the URL are posted. URLs and barcodes that are posted are posted using the publishing system 50, with point codes added with company identification codes and barcodes of the codes. It has become.

Next, the issuing system 50 will be described. The issuing system 50 is a system for issuing the access code described in the paper medium 60, and issues a per-code or a two-dimensional code including an encrypted company identification code. It has become. In the case of a cash register system, the cash register system itself is the issuing system 50. Also, in the case of a magazine composed of advertising articles with coupons, a bar code and a two-dimensional code described in the coupon are issued, and the issued bar code and two-dimensional code are issued. Be sure to include the code. When issuing a bar code or two-dimensional code of the issuing system 50, information such as a register number, a store code, and a magazine code is embedded in the code, and the customer registration source is set. Stores and magazines that have become available can be aggregated in the management server 30 and used for marketing.

Next, the management server 30 will be described. The management server 30

It also functions as a WWW (World Wide Web) server, and the user uses the Internet browsing system 20 to access the registration server via a communication line such as the Internet. , And send and receive information. In this case, HTTPS (Hyper Text Transfer o 1 over SSL) etc. = 2 It is desirable to increase security of information during transmission and reception by using

The connection with the management server 30 in the above item b is an embodiment, and the connection may be made by using other means. For example, the use may be directly input to the management server 30, or the information may be transmitted and received wirelessly instead of the wired connection with the management server 30. It is not necessary to increase security when inputting directly to the management server 30.

When using the ヽ and ヽ lines, there is a high risk of being intercepted by third parties, and it is desirable to increase security.

The management server 30 registers personal information only once when a user accesses the management server 30. Information such as name, address, telephone number, e-mail address, age, gender, and registered sales promotion organizer code is stored as personal information in the management server 30 as personal information. It has become.

In addition, the sales promotion organizer's code registered above can be used as a basis for judging the user's preferences and providing effective services.

In addition, IDs and passwords are issued to users who have registered personal information. The user is authenticated by using the Internet browsing system 20 and connecting to the management server 30 and entering the ID and password. .

When issuing the ID, the management server 30 uses the Internet Judging that the browsing system 20 is running, the device that can execute the internet browsing system 20 should not be shared with other people, such as a mobile phone, or in the case of a device, When the user is connected to the management server 30 again, the ID and the node are stored in the device.

In the case of D and pass password authentication, the information stored in the device is referred to.The user does not need to enter the ID and password again, and the authentication is performed smoothly. Is possible. In mobile phone P, fixed information such as the telephone number of the talker may be used to authenticate the management service.

In addition, the management server 30 registers the sales promotion sponsor's service /, and issues a unique company identification to the registered sales promotion sponsor's server / user. When conducting sales promotion activities, a sales promotion access code with a company added is issued from the management server 30.

Next, the customer server 40 is explained. Customer sales 40 is a server on the side of the sales promotion organizer.

Stores the personal information of the user who is registered as a shellfish by Sano who is in charge of shellfish management, and provides various services such as electronic mail service and point service to registered users. It can be carried out. The e-mail service can improve the user's use by changing the contents to be written in the e-mail according to the user's taste, providing something closer to the user's taste. it can. In addition to this, an e-mail is sent, and the user receives the contents described in the e-mail. By connecting the URL described in the e-mail from the Internet browsing system 20 to the sales promotion organizer server or the management server 30, It is possible to get a clear idea of the tastes of the market, and it is also possible to conduct marketing. In addition, it is now possible to purchase products from the sales promotion organizer's server, the management services ¹ to 、 30, the store of the sales promotion organizer, or obtain points from paper media 60 or the like. Various services can be provided according to the number of the points. For example, if the point is 100,000 points, the above-mentioned store, etc.

A service and a certain amount of money exchanged for 100,000 yen worth of goods

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You can also distribute a voucher to users every time a pat is paid.

When issuing with the issuance system 50, an access code is generated that exempts the company's p mental knowledge code, registration level, and campaign parameters. . The registration level is ヽ The level of personal information provided by the HCJ ヽ is managed by the management server 30 (In the case of registration level 1, only e-mail and les, and in the case of level 2 レベル\ Β ¾ ί ^-The information added to the name is transferred to the customer Sano ^ 40. In the example of the embodiment, the level of personal information is from level 1 to level 8 and according to the level, Mail address ヽ Name 性 Gender 情報 Information such as date of birth, address, telephone number, bank account, credit card number, passcode, etc. are combined ο Also ヽ issued by the management server, 30 The system analyzes the access K issued by the system 50, and sends the transfer of the personal information of the customer 10 to the customer Sano 40 in accordance with the registration level. Impala Data can be obtained by adding a point to the settlement fee that is incurred when purchasing a product, or by using a campaign parameter such as when purchasing a specific product such as a campaign. As a result, an access code is generated by adding information. In addition, the management server 30 adds the personal information of the customer 10 to the personal information of the customer 10 and transfers the campaign parameter information to the customer server 40 according to the analysis result from the access code. It has become.

As a precaution when registering for the second time or later, in the customer registration system, the customer 10 will not be able to enter his / her personal information when registering for the first time. At the time of use, personal information is registered in the customer server 40 without being aware of it. Therefore, it is necessary to display the permission of automatic registration in advance and indicate to the customer 10.

The flow of the entire customer registration system will be described. The machine that issues the coupons and receipts that serve as the issuing system 50 should be equipped with an access generation module in advance. The issuance system 50 is based on an access code generation module that uses elements such as merchandise and sales promotion data as parameters for functions such as product purchase. The access parameter is returned to the issuing system 50 as a return parameter. The issuing system 50 prints this on a receipt, and the customer 10 preferably receives the URL of the management server 30 on the receipt of the receipt.

The customer 10 is a portable terminal computer with an Internet browsing function. The customer 10 accesses the management server 30, and the customer's newly registered ID, password, Enter the management server 30 i Connect. . Enter the access code printed on the receipt here. The access code is analyzed on the management server 30 to determine the validity and validity of the technology and the security code. After confirming that the password is correct, the company retrieves the corporate W & code. Accordingly, upon the request of the customer Sano 40, the series of flow is terminated by passing the registered personal information together with the campaign parameter.

As another example, an access code issued from the issuing system 50 is posted on a medium such as a bonbon medium, and is used as an entry point when conducting sales promotion activities. Giving incentives to customers and enclosing them ロ ^ B Eighty companies that operate customer surplus servers 40 in advance. ^ _ ,,,,

An access code with the company identification code embedded in the management server 30 is posted on the management server 30. The customer 10 who has already registered with the management server 30 can use a mobile terminal with a browser function.

At PC, access the management server 30 site, enter the customer's pre-registered ID and password, and enter this access code. The access code contains company identification data and campaign name. The data is received, decrypted and taken out, and the personal information and the promotion information are transferred to the customer server 40.

The flow when accessing the management server 30 using the Internet video browsing system 20 used for a mobile phone will be described with reference to FIG. The paper medium 60 is an example of a receipt. The paper medium 60 includes a printing unit 64 relating to the settlement of goods purchased by the customer 10, an encrypted access code 6 1, The one-dimensional code 62 and the URL 63 of the management server 30 are printed. The two-dimensional code is obtained by adding a URL for accessing the management server 30 and information of the access code 61, and is converted into a secondary code.

When the management server 30 is accessed, the screen display S101 of S101 is displayed, and a case where the user is already registered and a case where the user uses the device for the first time are selected. In the case of a registered customer, go to S103. Also, customers who need to perform initial registration go to s102. In s102, the customer's personal information is input on the member registration screen. When the input of the customer's personal information is completed, S103 is entered. In S103, the request issued by issuing system 50 is

-Input the access code described in the table. When the input is completed, the process proceeds to S104. During the transition to S104, analysis of the access code is performed, and registration to the customer server 40 is performed. In the example of s104, the result of registration with the customer server 40 and the display example of the campaign code and the service provided in the access code were received. is there. This ends the sequence.

In addition, in the case of the second use, when the management server 30 is accessed by performing customer authentication work by referring to information in the mobile phone and record information accessed in the past,

The access code of S103 may be displayed first.

The access code input method will be described with reference to FIG. The figure in Fig. 2 is located in the area of S101, S103 and S104 in Fig.2. It is a diagram showing a flow of inputting a barrel access code (

≤ = C

Tachiichi says! 5 3 aVa S11 is provided as a screen using the Va app, and the user can select whether to enter the access code by "manual input" or "camera". Is When manual input is selected, proceed to Ϊ3, Ο1 1 2. If you select Camera, s

It goes on to 1 1 3.

S112 is an access code input screen, and the customer inputs the access code 61. Proceed to S114. 0 In addition, in S113 where a force camera is selected, one-dimensional code, barcode, etc. are taken using a force camera applied to a mobile phone, etc. Input can be done manually. When the input by the camera is completed, the process proceeds to S114. In S114, a screen for confirming the input characters is displayed. The customer confirms that the entered characters are correct and, if there is no problem, proceeds to S115. If there is an error, an error message is output and playback is performed. S 1

Return to 1 1 and re-enter access code 6 1 '

In addition, when the customer uses the two-dimensional code for the second time, such as using the power camera function and using a two-dimensional code, etc., when the customer accesses the management server 30, the customer's Authentication and access code ·>-input can be performed, so the confirmation screen of S114 can be displayed at a stretch. This can significantly reduce customer input work. Industrial applicability

Until now, Ana mouth has been required to be described on paper in various scenes If the customer has a browser terminal with a browser function in the personal information sphere, the customer registration system is used, and the troublesome description of the registration input is eliminated. In this case, ヽ name and gender 情報 information level such as date of birth and address レ占占ななななな占占占占占占占占レヽヽヽヽヽ的にヽ的に口座口座口座No. The level of personal information transferred to 40 can be changed according to the customer server 40 to be transferred.

In addition, since there is no need for registration, all media can be targeted, not limited to paper media 60. For example, it is immediately possible to join at Televico Marshanolle. There is also fun club entry at a street corner poster.

O Promotion of enrollment sales on street television is possible o

If two-dimensional K is printed at the same time, automatic entry of access code is possible with recent mobile phones with cameras. As a result, the input of codes issued by hundreds of marketing companies posted in cup magazines and the like can be further improved by inputting information by customers using one-dimensional input. It saves time, allows hundreds of companies to register in a short time, and incentives for coupons are a big advantage unlike any other.

Claims

Scope of Pursuit

1. A customer registration system that connects to a management server that manages company identification codes and customer information that are coded to correspond to each of a plurality of customer servers. An issuance system that issues a code including an access code for performing the operation, a paper medium on which the code issued by the issuance system is printed, and the management when the customer registers the customer. An Internet browsing system used to connect to the server, multiple customer servers that store customer information, and connected to the Internet browsing system and input from customers In addition to storing and managing the obtained customer information, it analyzes the access code used when connecting to the management server, and sends the customer information to the customer server corresponding to the company identification code obtained from the analysis result. Make a copy and customer information A customer registration system, characterized by comprising a management server that sends information and a management server.