JP3028752U - Telepromotion system - Google Patents

Abstract

(57) [Summary] [Problem] To collect accurate and reliable data for questionnaires, etc., and to prevent problems that give gifts to consumers who are not subject to the questionnaire. SOLUTION: When a call is made from a telephone 2, a computer 3 is provided which performs a promotion process of transmitting a voice message and collecting response data D from the telephone 2 in response to the voice message. A condition setting function 4 for setting a condition, a determination function 5 for determining whether the received response data D satisfies the limiting condition, and a part of the promotion process when the response data D does not satisfy the limiting condition according to the determination result. The computer 3 having the cancel function 6 for canceling is used.

Description

[Detailed description of the device]

[0001]

[Technical field to which the device belongs]

 The present invention relates to a telepromotion system for conducting questionnaires and the like using a telephone.

[0002]

[Prior art]

 There is a known telepromotion system that allows consumers to participate in questionnaires conducted by companies on products by telephone.

In a conventional telepromotion system, when a call is made from a telephone, a computer installed in a telepromotion center executes a promotion program and sends a registered voice message, so that a response data from the telephone is sent. It collects data (dial data), and companies can efficiently collect consumer response data to questionnaires. Consumers can also receive prizes by lottery.

[0004]

[Problems to be solved by the device]

 By the way, in the above-mentioned questionnaire, some products need to be limited in terms of conditions such as age and area. For example, in the case of products for young people, the target age of the questionnaire is limited to the range of 20-29 years old, and in the case of regional limited products sold only in the Kanto area, the target area of the questionnaire is limited to the Kanto area. There is a need.

However, in this type of questionnaire, since the consumer is given a prize by lottery, it is not uncommon for the consumer to make a phone call for the prize as long as the condition is not limited in advance.

In this case, the conventional telepromotion system cannot collect accurate and credible data for questionnaires and the like, and also causes unfairness such as giving prizes to consumers outside the questionnaire. There was a problem.

The present invention solves the problems existing in such conventional techniques. It enables accurate and highly reliable data collection for questionnaires, etc. It is an object of the present invention to provide a telepromotion system capable of preventing a malfunction in which a prize is given to a person.

[0008]

[Means and Embodiments for Solving the Problems]

 The present invention uses a computer 3 which, when called from a consumer's telephone 2, sends a voice message and performs a promotion process of collecting response data (dial data) D from the telephone 2 for the voice message. When configuring the telepromotion system 1, a condition setting function 4 that sets a limiting condition for the response data D, a determination function 5 that determines whether the received response data D satisfies the limiting condition, and a response based on the determination result. A feature is that a cancel function 6 is provided to cancel a part of the promotion process when the data D does not satisfy the limited condition.

In this case, according to the preferred embodiment, part of the promotion process to be canceled is part or all of the process of giving a privilege to the consumer, or part or all of the process of collecting the response data D 1. It can be applied to all.

With this, if the response data D satisfies the preset limited condition, the entire promotion process is continued as it is, and if the response data D does not satisfy the limited condition, the promotion process is performed. Part of the processing is not done. Therefore, unnecessary data will be eliminated, accurate and reliable data collection for questionnaires etc. will be possible, and the problem that premiums will be given to consumers who are not subject to the questionnaire will be prevented.

[0011]

【Example】

 Next, an optimum embodiment according to the present invention will be described in detail with reference to the drawings.

First, the configuration of the telepromotion system 1 according to this embodiment will be described with reference to FIGS. 1 and 2.

In FIG. 2, reference numeral 1 is a telepromotion system, which is installed at a telepromotion center. This telepromotion system 1 is connected to a telephone line 10 and can be accessed from any telephone 2. The telepromotion system 1 uses a computer 3, and a promotion program is installed in the computer 3. The contents of the promotion program are, for example, commercials and questionnaires for products. Therefore, the telepromotion system 1 has basic functions such as a function of sending a pre-registered voice message and a function of collecting response data D ... From the telephones 2 ... Based on various functions. 2d is a dial key provided in the telephone 2, and the result of dialing in response to a voice message is dial data (response data D).

FIG. 1 is a functional block diagram in which various functions based on the present invention in the telepromotion system 1 are extracted.

In the telepromotion system 1, 4 is a condition setting function for setting a limiting condition for the response data D received from the telephone 2, for example, limiting the target age of the questionnaire to the range of 20 to 29 years old. In the case of regional limited products, the target area for unquette is limited to specific areas. In addition, various limiting conditions such as gender, occupation, car owner, etc. can be set.

Reference numeral 5 is a discriminating function for discriminating whether or not the received response data D satisfies the limiting condition set by the condition setting function 4. Furthermore, 6 is a cancel function for canceling a part of the promotion process when the response data D does not satisfy the limiting condition according to the determination result of the determination function 5. In this case, the part of the promotion process to be canceled can be applied to part or all of the process of giving a privilege to the consumer, or part or all of the process of collecting the response data D. In this case, the process of giving a privilege is, for example, a lottery process of a prize. Each of these functions 4, 5 and 6 is executed according to the promotion program described above.

Next, the operation of the telepromotion system 1 according to this embodiment will be described with reference to FIG.

First, the consumer goes off hook of the telephone 2 and calls the telepromotion system 1 of the telepromotion center (step S1). The telepromotion system 1 and the telephone 2 are connected by the off-hook of the telepromotion system 1 (step S2).

The telepromotion system 1 first sends a voice message such as a guide to the telephone 2, and at the same time, a voice message indicating that the consumer targeted by the questionnaire has certain limited conditions, that is, " Please note that people aged 20 to 29 can participate in this survey. " Also, a voice message for registering the consumer's telephone number, that is, "please dial the contact phone number when the lottery is won from the area code" is sent (step S3). Based on this, the consumer dials the telephone number "XXXXXXXXXXX" with the dial key 2d (step S4). The telepromotion system 1 receives and registers the telephone number.

Next, the telepromotion system 1 sends out a voice message for registering an age, that is, "please dial your age" (step S5). As a result, the consumer dials the age "XX" with the dial key 2d (step S6). Thus, when the telepromotion system 1 receives the response data D 1 of age “xx”, the discrimination function 5 determines whether or not the response data D of age “xx” satisfies the limiting condition. (Step S7). If “20 to 29” is set as the age limiting condition, and the response data D is “25”, the limiting condition is satisfied, and therefore the entire regular promotion process is continued as it is. To do. Specifically, the telepromotion system 1 sends out commercials and questionnaires (questions) for products by voice messages, and the consumer responds to the questionnaires by using the dial keys 2d. The response data (dial data) D ... Is collected by the telepromotion system 1 (steps S8 and S9). Next, a lottery process for prizes is performed, and whether or not the prize is won is transmitted by a voice message, a sound effect, or the like (step S10). When the above series of promotion processing is completed, an end message is transmitted (step S11). As a result, the consumer goes on-hook and ends the telephone 2 (step S12).

On the other hand, when the response data D is “30”, the limiting condition is not satisfied, so the promotion process in steps S8 and S9 described above is performed, but the prize lottery process in step S10 is not performed. The process skips from step S8 to step S11 to cancel a part of the promotion process.

Therefore, unnecessary response data D is eliminated by such processing. As a result, useless operation of the telepromotion system 1 is prevented, and companies and the like can collect accurate and reliable data for questionnaires. In addition, it is possible to prevent the problem that a gift is given to a consumer who is not subject to the questionnaire.

Although the embodiments have been described in detail above, the present invention is not limited to such embodiments. For example, the consumer in the present invention is a concept that includes all persons who participate by telephone. In addition, if the limited condition is not satisfied, all of the subsequent promotion processing may be canceled, or a part of the promotion processing other than the prize lottery processing may be canceled. In addition, the detailed configurations and conditions can be arbitrarily changed without departing from the spirit of the present invention.

[0024]

[Effect of device]

 As described above, the telepromotion system according to the present invention has a condition setting function for setting a limited condition for response data, a determination function for determining whether the received response data satisfies the limited condition, and a determination function. As a result, when the response data does not satisfy the limiting condition, a computer having a cancel function for canceling a part of the promotion process is used, and the following remarkable effects are obtained.

Unnecessary response data is eliminated, and accurate and reliable data collection for questionnaires and the like can be performed.

[0026] It is possible to prevent a problem in which a gift is given to a non-questionnaire consumer.

[Brief description of drawings]

FIG. 1 is a functional block diagram in which main functions of a telepromotion system according to the present invention are extracted.

FIG. 2 is a system diagram of the same telepromotion system connected to a telephone line.

FIG. 3 is a flowchart showing the operation of the same telepromotion system,

[Explanation of symbols]

 1 Telepromotion system 2 Telephone 3 Computer 4 Condition setting function 5 Discrimination function 6 Cancel function D Response data

Claims (4)

[Scope of utility model registration request] 1. When called from a consumer's phone,
In a telepromotion system using a computer that sends a voice message and collects response data from the telephone for the voice message, in a telepromotion system using a condition setting function for setting a limited condition for the response data and the received response data, A telepromotion system having a discrimination function for discriminating whether or not the limiting condition is satisfied, and a cancel function for canceling a part of the promotion process when the response data does not satisfy the limiting condition according to the discrimination result. 2. The telepromotion system according to claim 1, wherein part of the promotion process is part or all of a process of giving a privilege to a consumer. 3. The telepromotion system according to claim 1, wherein part of the promotion process is part or all of a process of collecting response data. 4. The telepromotion system according to claim 1, wherein the response data is dial data based on dialing of a dial key of a telephone corresponding to the voice message.