JP3066028U - Live tele promotion system - Google Patents

Abstract

(57) [Summary] [PROBLEMS] To enable efficient business execution for implementers and efficient information collection for consumers. When a dedicated telephone number is called from a telephone set 3 on the consumer side, an identification processing function F1 for identifying an implementer corresponding to the exclusive telephone number, and consumption after executing a promotion process related to the implementer are performed. A line connection processing function F2 for connecting the operator's telephone 3 and the implementer's telephone 5 is provided.

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to a live tele-promotion system for conducting a questionnaire or the like using a telephone.

[0002]

[Prior art]

 There is known a tele-promotion system that allows consumers to participate in a questionnaire conducted by a company (executor) on a product by telephone.

[0003] In a conventional tele-promotion system, when a call is made from a telephone, a computer installed at a tele-promotion center executes a promotion program and sends a registered voice message, so that a response data from the telephone is transmitted. Data (dial data), and the implementer can efficiently collect consumer response data to the questionnaire. In addition, consumers can receive prizes by lottery (see Japanese Utility Model Registration No. 3048807).

[0004]

[Problems to be solved by the invention]

 By the way, this type of tele-promotion system is originally performed as a part of sales for the implementer. After tele-promotion is performed, data is aggregated, and based on the aggregation result, for example, In addition, separate sales activities can be conducted for consumers who have a high degree of product purchase.

[0005] However, in the conventional tele-promotion system, only data collection on the part of the company is limited, so that the company (executor) is forced to take a double response (sales), and to perform efficient sales. In addition to this, there is a problem to be solved in that consumers cannot know necessary and detailed information on the product or the implementer, despite the assumption that the consumer wants to purchase the product.

[0006] The present invention solves the problems existing in such conventional technology, and it is possible to perform efficient business for implementers and to collect information efficiently for consumers. It aims to provide a live tele-promotion system that can be used.

[0007]

Means and Embodiments for Solving the Problems

 The present invention is a computer that is installed in the telepromotion center 2 and, when called from the telephone 3 on the consumer side, sends a voice message and performs a promotion process for collecting response data from the telephone 3 in response to the voice message. In configuring the live telepromotion system 1 using the data 4, if a dedicated telephone number is called from the telephone 3 on the consumer side, an identification processing function F1 for identifying an implementer corresponding to the dedicated telephone number; It is characterized by having a line connection processing function F2 for connecting the telephone 3 on the consumer side and the telephone 5 on the implementer side after executing the promotion processing relating to the implementer.

[0008] Thus, the live tele-promotion system 1 uses the identification processing function F1 to identify an implementor corresponding to the called exclusive telephone number when called from the telephone 3 on the consumer side, By executing the telepromotion process related to this implementer, response data from consumers is collected. After the telepromotion processing is executed by the line connection processing function F2, the telephone 3 on the consumer side and the telephone 5 on the implementer side are connected. This allows the implementer to have a direct conversation with the consumer based on the response data.

In this case, according to a preferred embodiment, the line connection processing function F2 is configured such that when the call is made to the caller's telephone 5 and the caller is not connected to the caller's telephone 5, For example, a preset voice message can be sent to the third party, or the result based on the promotion process can be transmitted to the implementer by another transmission means such as a facsimile.

[0010]

【Example】

 Next, a preferred embodiment according to the present invention will be described in detail with reference to the drawings.

First, a configuration of a live tele-promotion system 1 according to the present embodiment will be described with reference to FIG.

In FIG. 1, reference numeral 1 denotes a live tele promotion system, which is installed in a tele promotion center 2. This live telepromotion system 1 is connected to a telephone line 10 and can be accessed from any telephone 3. The live tele-promotion system 1 uses a computer 4, and the memory of the computer 4 includes a basic program related to tele-promotion and a tele-promotion for executing a promotion process for a plurality of different clients (executors). The program P is stored. Further, the live telepromotion system 1 (computer 4) includes a recording unit 6 using a memory, and the recording unit 6 records a voice responded by a consumer.

The contents of the tele-promotion program P are, for example, commercials and questionnaires on products. Therefore, the live tele-promotion system 1 has a function of transmitting a voice message registered in advance and a basic function of collecting response data from the telephones 3. In addition, according to the present invention, when a dedicated telephone number is called from the telephone 3 on the consumer side, an identification processing function F1 for identifying an implementer (client) corresponding to the dedicated telephone number, and a promotion related to the implementer. A line connection processing function F2 for connecting the telephone 3 on the consumer side and the telephone 5 on the implementer side after executing the connection processing. In this case, the line connection processing function F2 transmits a preset voice message to the consumer-side telephone 3 when the call is made to the implementer-side telephone 5 when the call is made to the implementer-side telephone 5. And a function of transmitting a part or all of the result based on the promotion processing to the implementer by other transmission means such as facsimile. Numerals 3d are dial keys provided for the telephones 3, and the result of dialing in response to a voice message is dial data (response data). Reference numerals 5 ... indicate telephones provided to the practitioner, and reference numerals 5d ... indicate dial keys provided to the telephone 5.

Next, an operation of the live tele-promotion system 1 according to the present embodiment will be described with reference to FIG. 1 and a flowchart shown in FIG. The example illustrates the case of a moving business as an implementer.

First, a consumer looks at a company advertisement (moving business) such as a telephone directory, and dials a dedicated telephone number published in the company advertisement from the telephone 3 (step S1). As a result, the live telepromotion system 1 of the telepromotion center 2 is called, and the live telepromotion system 1 is connected to the telephone 3 by off-hook of the live telepromotion system 1 (step S2). In addition, the company advertisement states that a questionnaire is being conducted, that if a questionnaire is answered, a lottery with a prize will be conducted, and that it is necessary to call a dedicated phone number, etc. .

On the other hand, the computer 4 provided in the live tele-promotion system 1 identifies the implementer corresponding to the dedicated telephone number called from the telephone 3 on the consumer side by the identification processing function F1 (step S2). Then, when the implementer is identified, a telepromotion process relating to the implementer is executed according to the telepromotion program P. In this case, first, send a guidance message such as "Thank you for calling. This is the moving center of the moving center. ).

Next, a questionnaire (question) is conducted. Specifically, the live tele-promotion system 1 sends a question message to the telephone 3 such as "Please dial the month and day you plan to move first." Step S4). Thereby, the consumer responds with the dial key 3d. For example, on May 20, the dial key 3d is pressed in the order of "5", "2", "0" (step S5). Similarly, a question message, for example, a question message such as the number of moving persons and a budget is sent from the live telepromotion system 1, and response data (dial data) from the consumer is collected (steps S4 and S5). At this time, audio data is also collected. That is, the live tele-promotion system 1 sends a question message such as "I'm sorry, but if it becomes a pit, please talk about the place you will move to as if you would normally talk on the phone" (step S6). As a result, if the consumer answers "XXX", the live telepromotion system 1 records (records) the received voice as voice data in the recording unit 6 (steps S7 and S6).

When the above processing is completed, a prize lottery process is performed by the live tele-promotion system 1 and the hit is sent to the telephone 3 by voice message or sound effect. Then, in order to record the address and name, a question message such as "Please tell me your address and name" is transmitted, and the voice received from the telephone 3 is recorded in the recording unit 6 as voice data (steps S6 and S7). .

Then, the live tele-promotion system 1 sends a standby message including a name such as “XXX, please do not hang up the telephone for a few seconds,” and waits for the consumer (step S8). , S9). Next, the live telepromotion system 1 (computer 4) executes the line connection processing by the line connection processing function F2. At this time, the telephone (caller) of the implementer (client) is first called (step S10). If the telephone 5 is off-hook, a guidance message such as "Please dial 1 when the reception is ready" is transmitted (steps S11 and S12). As a result, when "1" of the dial key 5d is pressed, the live telepromotion system 1 sends out dial data and voice data as a result of the questionnaire and lottery results by voice. To be more specific, the following message is sent by voice from “XXX, such as“ May 20, May, 5 people, 200,000 yen, XXX (moving destination), 3 etc. ”). The tele-promotion system 1 performs a process of connecting the telephone 5 of the implementer and the telephone 3 of the consumer (steps S13 and S14). This allows the consumer and the implementer to have a direct conversation over the telephone (steps S15, S16).

Therefore, according to the live tele-promotion system 1 according to the present embodiment, after confirming the results of the questionnaire, etc., the implementer can immediately have a direct conversation with the consumer, and the consumer can also conduct the conversation. As a result, it is possible for both the implementer and the consumer to sufficiently achieve the original purpose, for example, by directly knowing the necessary and detailed information related to the project. In other words, the implementer can not only collect data simply, but can also conduct efficient sales, and can collect information efficiently for consumers.

On the other hand, when the call is made to the telephone 5 of the performer by the line connection processing function F2, if the telephone 5 of the performer is not connected, the disconnection processing based on the preset disconnection processing function is performed. I do. In other words, a voice message that has been set in advance to the telephone 3 on the consumer side, for example, "Thank you. I received a call, but the phone is very busy. Please note that we will call the dialed telephone number. ”, While the telephone 5 of the implementer will send another telephone such as facsimile. The transmission means transmits the result based on the promotion process, specifically, the same content as the voice transmitted when the above-mentioned telephone is connected.

Although the embodiments have been described in detail above, the present invention is not limited to such embodiments, and can be arbitrarily changed in details, conditions, and the like without departing from the spirit of the present invention. .

[0023]

[Effect of the invention]

 As described above, the live tele-promotion system according to the present invention has an identification processing function for identifying a practitioner corresponding to the dedicated telephone number when a dedicated telephone number is called from the consumer's telephone. It has a line connection processing function to connect the consumer's telephone and the implementer's telephone after executing the related promotion process, so that the implementer can conduct efficient sales and also provide consumers with more efficient sales. It has a remarkable effect that information can be collected efficiently.

[Submission date] September 27, 1999 (September 27, 1999)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Full text

[Correction method] Change

[Correction contents] [Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to a live tele-promotion system for conducting a questionnaire or the like using a telephone.

[0002]

[Prior art]

 There is known a tele-promotion system that allows consumers to participate in a questionnaire conducted by a company (executor) on a product by telephone.

[0003] In a conventional tele-promotion system, when a call is made from a telephone, a computer installed at a tele-promotion center executes a promotion program and sends a registered voice message, so that a response data from the telephone is transmitted. Data (dial data), and the implementer can efficiently collect consumer response data to the questionnaire. In addition, consumers can receive prizes by lottery (see Japanese Utility Model Registration No. 3048807).

[0004]

[Problems to be solved by the invention]

 By the way, this type of tele-promotion system is originally performed as a part of sales for the implementer. After tele-promotion is performed, data is aggregated, and based on the aggregation result, for example, In addition, separate sales activities can be conducted for consumers who have a high degree of product purchase.

[0005] However, in the conventional tele-promotion system, only data collection on the part of the company is limited, so that the company (executor) is forced to take a double response (sales), and to perform efficient sales. In addition to this, there is a problem to be solved in that consumers cannot know necessary and detailed information on the product or the implementer, despite the assumption that the consumer wants to purchase the product.

[0006] The present invention solves the problems existing in such conventional technology, and it is possible to perform efficient business for implementers and to collect information efficiently for consumers. It aims to provide a live tele-promotion system that can be used.

[0007]

Means and Embodiments for Solving the Problems

 The present invention is a computer that is installed in the telepromotion center 2 and, when called from the telephone 3 on the consumer side, sends a voice message and performs a promotion process for collecting response data from the telephone 3 in response to the voice message. In configuring the live tele-promotion system 1 using the data 4, if a dedicated telephone number is called from the telephone 3 on the consumer side, an identification processing means F1 for identifying an implementer corresponding to the dedicated telephone number; A line connection processing means F2 is provided for connecting the telephone 3 on the consumer side and the telephone 5 on the implementer side after executing the promotion process for the implementer.

[0008] With this, the live tele-promotion system 1 identifies the implementer corresponding to the called exclusive telephone number by the identification processing means F1, when called from the telephone 3 on the consumer side, By executing the telepromotion process related to this implementer, response data from consumers is collected. Further, after the telepromotion processing is executed by the line connection processing means F2, the telephone 3 on the consumer side and the telephone 5 on the implementer side are connected. This allows the implementer to have a direct conversation with the consumer based on the response data.

In this case, according to a preferred embodiment, the line connection processing means F2, when calling the telephone 5 of the implementer, is not connected to the telephone 5 of the implementer. For example, a preset voice message can be sent to the third party, or the result based on the promotion process can be transmitted to the implementer by another transmission means such as a facsimile.

[0010]

【Example】

 Next, a preferred embodiment according to the present invention will be described in detail with reference to the drawings.

First, a configuration of a live tele-promotion system 1 according to the present embodiment will be described with reference to FIG.

In FIG. 1, reference numeral 1 denotes a live tele promotion system, which is installed in a tele promotion center 2. This live telepromotion system 1 is connected to a telephone line 10 and can be accessed from any telephone 3. The live tele-promotion system 1 uses a computer 4, and the memory of the computer 4 includes a basic program related to tele-promotion and a tele-promotion for executing a promotion process for a plurality of different clients (executors). The program P is stored. Further, the live telepromotion system 1 (computer 4) includes a recording unit 6 using a memory, and the recording unit 6 records a voice responded by a consumer.

The contents of the tele-promotion program P are, for example, commercials and questionnaires on products. Therefore, the live tele-promotion system 1 has a function of transmitting a voice message registered in advance and a basic function of collecting response data from the telephones 3. Further, according to the present invention, when a dedicated telephone number is called from the telephone 3 on the consumer side, an identification processing means (identification processing function) F1 for identifying an implementer (client) corresponding to the dedicated telephone number; Line connection processing means (line connection processing function) F2 for connecting the telephone 3 on the consumer side and the telephone 5 on the implementer side after executing the promotion process for the user. In this case, the line connection processing means F2, when calling the telephone 5 of the implementer, is not connected to the telephone 5 of the implementer. And a function of transmitting a part or all of the result based on the promotion processing to the implementer by another transmission function such as facsimile. Numerals 3d are dial keys provided for the telephones 3, and the result of dialing in response to a voice message is dial data (response data). Reference numerals 5 ... indicate telephones provided to the operator, and reference numerals 5d ... indicate dial keys provided to the telephone 5.

Next, an operation of the live tele-promotion system 1 according to the present embodiment will be described with reference to FIG. 1 and a flowchart shown in FIG. The example illustrates the case of a moving business as an implementer.

First, a consumer looks at a company advertisement (moving business) such as a telephone directory, and dials a dedicated telephone number published in the company advertisement from the telephone 3 (step S1). As a result, the live telepromotion system 1 of the telepromotion center 2 is called, and the live telepromotion system 1 is connected to the telephone 3 by off-hook of the live telepromotion system 1 (step S2). In addition, the company advertisement states that a questionnaire is being conducted, that if a questionnaire is answered, a lottery with a prize will be conducted, and that it is necessary to call a dedicated phone number, etc. .

On the other hand, the computer 4 provided in the live telepromotion system 1 identifies the implementer corresponding to the dedicated telephone number called from the telephone 3 on the consumer side by the identification processing means F1 (step S2). Then, when the implementer is identified, a telepromotion process relating to the implementer is executed according to the telepromotion program P. In this case, first, a guidance message such as “Thank you for calling us, this is the moving center of XXXX moving. Please answer a simple questionnaire before the lottery that wins the prize” is sent (step S3). ).

Next, a questionnaire (question) is conducted. Specifically, the live tele-promotion system 1 sends a question message to the telephone 3 such as "Please dial the month and day you plan to move first." Step S4). Thereby, the consumer responds with the dial key 3d. For example, on May 20, the dial key 3d is pressed in the order of "5", "2", "0" (step S5). Similarly, a question message, for example, a question message such as the number of moving persons and a budget is sent from the live telepromotion system 1, and response data (dial data) from the consumer is collected (steps S4 and S5). At this time, audio data is also collected. That is, the live tele-promotion system 1 sends a question message such as "I'm sorry but if you become a pirate, talk about the place to be moved as if you would normally talk on the phone" (step S6). As a result, if the consumer answers "XXX", the live telepromotion system 1 records (records) the received voice as voice data in the recording unit 6 (steps S7 and S6).

When the above processing is completed, a prize lottery process is performed by the live tele-promotion system 1 and the hit is sent to the telephone 3 by voice message or sound effect. Then, in order to record the address and name, a question message such as "Please tell me your address and name" is transmitted, and the voice received from the telephone 3 is recorded in the recording unit 6 as voice data (steps S6 and S7). .

Then, the live tele-promotion system 1 sends a standby message including a name such as “XXX, please do not hang up the telephone for a few seconds,” and waits for the consumer (step S8). , S9). Next, the live telepromotion system 1 (computer 4) executes the line connection processing by the line connection processing means F2. At this time, the telephone (caller) of the implementer (client) is first called (step S10). If the telephone 5 is off-hook, a guidance message such as "Please dial 1 when the reception is ready" is transmitted (steps S11 and S12). As a result, when "1" of the dial key 5d is pressed, the live telepromotion system 1 sends out dial data and voice data as a result of the questionnaire and lottery results by voice. To be more specific, the following message is sent by voice from “XXX, such as“ May 20, May, 5 people, 200,000 yen, XXX (moving destination), 3 etc. ”). The tele-promotion system 1 performs a process of connecting the telephone 5 of the implementer and the telephone 3 of the consumer (steps S13 and S14). This allows the consumer and the implementer to have a direct conversation over the telephone (steps S15, S16).

Therefore, according to the live tele-promotion system 1 according to the present embodiment, after confirming the results of the questionnaire, etc., the implementer can immediately have a direct conversation with the consumer, and the consumer can also conduct the conversation. As a result, it is possible for both the implementer and the consumer to sufficiently achieve the original purpose, for example, by directly knowing the necessary and detailed information related to the project. In other words, the implementer can not only collect data simply, but can also conduct efficient sales, and can collect information efficiently for consumers.

On the other hand, when the line connection processing means F2 calls the telephone 5 of the performer and is not connected to the telephone 5 of the performer, if the caller is not connected to the telephone 5 of the performer, a preset disconnection processing means (disconnection processing function) ) Is performed. In other words, a voice message set in advance for the telephone 3 on the consumer side, for example, “Thank you. I received a phone call, but the phone is very busy. Please note that we will call the dialed telephone number for confirmation. ”, And on the other hand, fax 5 As a result based on the promotion processing by another transmission function, specifically, the same content as the voice transmitted when the above-mentioned telephone is connected is transmitted.

Although the embodiments have been described in detail above, the present invention is not limited to such embodiments, and can be arbitrarily changed in details, conditions, and the like without departing from the spirit of the present invention. .

[0023]

[Effect of the invention]

 Thus, the live tele-promotion system according to the present invention, when a dedicated telephone number is called from a telephone on the consumer side, an identification processing means for identifying a practitioner corresponding to the dedicated telephone number, and Since line connection processing means is provided to connect the consumer's telephone and the implementer's telephone after executing the related promotion processing, efficient business can be conducted for the implementer, and the consumer can take advantage of it. It has a remarkable effect that information can be collected efficiently.

[Brief description of the drawings]

FIG. 1 is a system diagram showing a state in which a live telepromotion system according to a preferred embodiment of the present invention is connected to a telephone line;

FIG. 2 is a flowchart showing the operation of the live tele-promotion system,

[Explanation of symbols]

 1 Live Telepromotion System 2 Telepromotion Center 3 Telephone 4 Computer 5 Telephone F1 Identification Processing Function F2 Line Connection Processing Function P Telepromotion Program

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[Procedure amendment]

[Submission date] September 27, 1999 (September 9, 1999
7)

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Full text

[Correction method] Change

[Correction contents]

[Document Name] Statement

[Name of device] Live tele promotion system

[Utility model registration claims]

[Brief description of the drawings]

FIG. 1 is a system diagram showing a state in which a live telepromotion system according to a preferred embodiment of the present invention is connected to a telephone line;

FIG. 2 is a flowchart showing the operation of the live tele-promotion system,

[Description of Signs] 1 Live telepromotion system 2 Telepromotion center 3 Telephone 4 Computer 5 Telephone F1 Identification processing means F2 Line connection processing means P Telepromotion program

Claims (3)

[Utility model registration claims] 1. Installed in a tele promotion center,
A live tele-promotion system using a computer that performs a promotion process for sending a voice message and collecting response data from the telephone to the voice message when called from the consumer's telephone. If a dedicated telephone number is called from, an identification processing function for identifying an implementer corresponding to the exclusive telephone number, and after executing a promotion process related to the implementer, the consumer's telephone and the implementer's side A live tele-promotion system comprising a line connection processing function for connecting a telephone. 2. The line connection processing function, when a call is made to the performer's telephone, when the call is not connected to the performer's telephone, a voice message set in advance to the consumer's telephone is transmitted. The live telepromotion system according to claim 1, wherein the live telepromotion system is transmitted. 3. The line connection processing function is characterized in that, when a call is made to the caller's telephone and the caller is not connected to the caller's telephone, the caller's telephone is transmitted to the caller by another transmission means such as facsimile. The live tele-promotion system according to claim 1, wherein a result based on the promotion process is transmitted.