JP3008253U - POS system - Google Patents

Abstract

(57) [Summary] [Purpose] To provide a POS system that can issue direct mail efficiently and effectively. [Structure] A printer 3e for printing out label information for direct mail by a bar code, a POT adapter 3f for reading bar code label information, a first storage means for storing basic information about a customer or a vehicle, and an adapter 3f for reading. A store controller 3 provided with a first control means 3a for performing control to print out the label information such as the totalized result of the label information and the event information to the direct mail based on the basic information; 2 analysis processing of the data sent from the storage means and the plurality of store controllers 3,
The host computer 4 provided with the second control means 4a for sending out the result of this analysis and the information of the unified event to the printer 3e as label information and controlling the label information to be printed out to the direct mail based on the basic information.
And equipped.

Description

[Detailed description of the device]

[0001]

[Industrial applications]

 The present invention relates to a POS (point-of-sale information management) system installed at a store where automobile parts are installed and replaced at a store that sells automobile parts, and particularly sales information for various products and automobile products. The present invention relates to a POS system that plans and issues direct mails based on the arrival information etc.

[0002]

[Prior art]

 In recent years, many shops have been selling car accessories and parts, as well as workshops for installing and replacing these automobile accessories and parts, or for changing oil. At this store, when a user first visits, they issue a membership card to manage the customer, and send direct mail to this member to inform them of various events.

This direct mail is to be sent by mailing the registered customer's address together with the campaign guide, the deadline guide, etc., and the customer who receives this reply responds to the campaign etc. If some kind of intention is given, the data will be aggregated and analyzed at the store, and the next guidance will be planned.

[0004]

[Problems to be solved by the device]

 By the way, in the above-mentioned conventional POS system, each ancillary store issues direct mail for the purpose of sales promotion together with customer service, but customer information management is insufficient and direct mail creation is almost manual work. It was extremely inefficient because it was forced to rely on.

[0005] For example, when planning and executing a plan unique to the side-by-side store, direct mail cannot be issued quickly and efficiently even if the regional characteristics and time of the side-by-side store are taken into consideration, so the event is expected. There was a drawback that the effect was low. In addition, it is difficult to formulate and execute unified events that are common to all stores, such as regular plans, spot plans, and group plans. The cost was high. In addition, there were some problems such as forgetting to send direct mail, resulting in loss of opportunity.

The present invention has been made in view of the above problems, and an object thereof is to provide a POS system capable of issuing direct mail efficiently and effectively.

[0007]

[Means for Solving the Problems]

 In order to achieve the above-mentioned object, the device according to claim 1 is installed in an adjunct store where an automobile parts sales / installation place (pit) is annexed to an auto parts sales store. In a POS system that manages product sales, a printer that prints out the label information attached to direct mail with a barcode, a POT (portable terminal) adapter that reads the label information of the barcode, basic information about customers and vehicles And the label information read by the adapter is totalized, and the totalized result and the event information according to the original plan of the annex store are sent to the printer as label information, and the label information is stored in the printer. A printout is sent to direct mail based on the basic information in the first storage means. Store controller provided with a first control means for performing control, a second storage means for storing the basic information, and an analysis process of data transmitted from a plurality of the store controllers, and the analysis result Information of unified events common to all stores, including regular planning, spot planning, and group planning is sent to the printer as label information, and this label information is directly transferred based on the basic information of the second storage means. And a host computer provided with a second control means for controlling to print out the mail.

In addition, the invention according to claim 2 is installed in an adjoining store in which an automobile parts mounting / replacement work place (pit) is annexed to an automobile goods sales store. In a POS system that manages information, a printer that prints out the label information attached to direct mail with a barcode, a POT (portable terminal) adapter that reads the label information of the barcode, and stores basic information about customers and vehicles. The label information read by the first storage means and the adapter is aggregated, and the aggregated result and event information according to the unique plan of the annex store are sent to the printer as label information, and the label information is stored in the first storage. Print out to direct mail based on the basic information of the method. A store controller provided with a first control means for performing a control, a second storage means for storing the basic information, and a purchase trend of various products uniquely set in the annex store sent from the store controller, Guidance information is sent to the printer as label information in accordance with extraction conditions such as expiration of various membership cards and arrival of replacement time for various types of automobile parts, and the label information is stored in the first storage means and / or the second storage means. And a host computer provided with a second control means for controlling the printout to the direct mail based on the basic information.

[0009]

[Action]

 According to the first aspect of the present invention, the label information is added to the direct mail with a bar code in advance and mailed. When this direct mail is returned, the POT adapter reads the label information of the bar code and performs aggregation processing, and the aggregation result and event information according to the plan unique to each annex store are used as the label information. Then, the label information is printed out as a bar code on the direct mail based on the basic information of the first storage means. As a result, the next direct mail can be planned based on the reaction of the direct mail sent in advance, and it becomes possible to plan and execute the original plan of the adjacent store. When data is sent to the host computer from the store controller installed in each annex store, this host computer analyzes and processes the data, and the results of this analysis, regular planning, spot planning, and group planning Label information is the unified event information that is common to the stores. Then, the label information is printed out as a bar code on the direct mail based on the basic information of the second storage means. As a result, when planning the next direct mail, it is possible to plan and execute a unified event that is common to all stores, such as regular planning, spot planning, and group planning.

Further, in the device according to the second aspect of the present invention, the label information is added to the direct mail beforehand by a bar code and mailed. When this direct mail is returned, the POT adapter reads the label information of the bar code and performs aggregation processing, and the aggregation result and event information prepared by each annex store are used as label information. Then, the label information is printed out as a barcode on the direct mail based on the basic information of the first storage means. This makes it possible to plan the next direct mail based on the reaction of the direct mail sent in advance, and it is also possible to plan and execute the unique plan of the adjacent store. In addition, label information related to guide information according to extraction conditions such as purchase trends of various products set by each store and sent from the store controller, expiration of various membership cards, arrival of various automotive supplies, etc. Since direct mail is printed out based on the basic information of the first storage means and / or the second storage means, priority is given to direct mail based on the basic information of all customers held on the side store side and the headquarters side. You can select a shipping destination.

[0011]

【Example】

 An embodiment of the present invention will be described below with reference to the drawings. FIG. 1 is an electrical block diagram showing the overall configuration of a POS system according to the present invention.

This POS system 1 is applied to a management system of an adjoining store where an automobile parts mounting / replacement office is adjoined to a store for selling auto parts, and a POS register 2 installed in each adjoining store and the above-mentioned It consists of a store controller 3 installed in a store and a host computer 4 that manages the entire POS register 2 including this store controller 3 (hereinafter, abbreviated as STCON). It is configured to be connected.

Note that this POS system 1 adopts a membership system of affiliated credit members, oil change members, and point-up members, and each member purchases an automobile article using a member card issued in advance. It is a system that allows replacement of automobile parts. In order to further enhance customer service for these members, we have adopted a DM system that automatically issues and mails direct mail (hereinafter abbreviated as DM) based on the plan contents planned in advance. .

The POS register 2 is a conventionally well-known electronic vending machine, and includes a CPU, a ROM, a RAM, a display, a card reader / writer, a key input unit, a bar code reader, a printer, a sheet issuing unit, and the like. .

When the user comes to the POS register 2 and inserts the oil member card into a card reader / writer, for example, customer information such as name, address, and telephone number recorded on the card is read and displayed on the display. To be done. When the user purchases a product and inputs the price, quantity, etc. of the product by operating the key input unit or reading the barcode reader, the CPU performs arithmetic processing and sends the calculation result to the printer, Issued after the necessary items are printed on. The sales information at this time is sent from the communication control unit to the storage controller 3 side, and the product sales status is recorded. It is also transmitted to the host computer 4, and sales management is performed by the corresponding master.

Further, when the automobile parts or the oil is replaced, if predetermined information is input by operating the key input unit, the necessary information is printed on the work slip and then issued. The exchange information at this time is transmitted from the communication control unit to the storage controller 3 and the host computer 4, and is recorded or managed as described above.

The storage controller 3 is a general-purpose computer for grasping the operating status based on sales information, exchange information, customer information, and the like, and as shown in FIG. 2, a CPU (first control means) 3a, a ROM 3b, and a master. 3g to 3j, a display 3c having a display screen, a key input section 3d for inputting sales information, customer information, membership registration information, etc. by key operation, a destination on a label attached to direct mail (DM), A laser printer 3e for writing a bar code or the like, an adapter 3f for reading a bar code on a DM or the like, a hard disk portion (not shown) into which a hard disk is inserted, and the like are connected. The adapter 3f is provided in a portable terminal (POT) that takes in information.

The masters 3g to 3j include a customer master 3g for managing customer information, a product master 3h for managing product sales, a service master 3i for managing member services, and a DM master j for managing DM information. It is configured to operate according to the information transmitted. The storage controller 3 is mutually connected to the communication control unit 2j of the POS register 2 and the communication control unit 4l of the host computer 4 via the communication control unit 3k.

In addition, the adapter 3f reads the DM bar code mailed to the business office and transmits the information to the host computer 4 side to cause the host computer 4 to perform data aggregation and analysis. Then, the DM with an unknown destination returned after sending the DM is read and taken into the storage controller 3, the unknown destination data is transmitted to the head office side, and the customer master of the host computer 4 is updated. On the other hand, when the address is not changed, the DM is not issued and therefore the DM label is not issued.

This label uses a bar code to collect and analyze data. This bar code includes DM reference number (4 digits), DM member number (8 digits), and misreading prevention. A code (one digit) or the like is incorporated by being printed out by the laser printer 3e.

By the way, the storage container 3 prepares a list for analyzing the DM recovery result, and uses it as a reference material for analysis of plan contents and next plan contents. This list includes the number of undelivered DMs returned due to unknown destinations, the number of DMs collected from customers, and the collection rate calculated by the formula: number of collected products / number of shipped products × 100.

Further, as the output method by the stacon 3, the data reception that transmits the result data one week after the end of each DM planning period, the stacon output that outputs the list from the statcon when the data is transmitted, This is a file that will be saved as a file for one year, for example, after the analysis of the plan content for future plan content analysis or planning and the completion of such analysis.

The stacon 3 can provide customer information in response to the search and inquiry from the POS register 2. That is, points are set according to the latest visit date, frequency of use and total amount of money used, and data of 15,000 people with high total points (RFM points), for example, 15,000 people when all customers are 20,000, are stored. Therefore, this data is immediately sent to the POS register 2 side for use.

The host computer 4 holds member information, basic customer information, etc., and manages the data of the customer and the entire co-located store. As shown in FIG. 3, the CPU (second control means) 4a, A display 4c having a display screen in the ROM 4b and masters 4g to 4k, a key input section 4d for inputting customer information, member enrollment information and DM information by key operation, a hard disk section 4e into which a hard disk is inserted, and member information and DM. A printer 4f for printing information and the like is connected. 4l is a communication control unit connected to the storage controller.

The masters 4g to 4k are a customer master 4g for customer information management, a product master 4h for product inventory management, a product master 4i for product sales management, a service master 4j for member service management, and DM information management. The DM master 4k, etc., and operates according to the information transmitted.

Based on the information sent from the storage controller 3, the host computer 4 collects and analyzes data, and executes DM planning, registration, DM mailing instructions, and the like. There is.

Further, the host computer 4 has a configuration capable of outputting a DM label and a customer list necessary for providing a customer with a campaign guide to a customer registered in advance in the head office VAN or sending an expired guide or the like. ing. Such output can also be performed from the side of the storage controller 3 and the contents can be freely selected. For example, if you want to carry out a campaign on a group basis, you will participate in the head office DM plan, but if you want to output a simple guide or an immediate label separately from this, you can go to the store DM plan by the store DM plan. You can also output DM from the side.

In other words, as for this DM plan, there are a head office DM plan and a store DM plan, and events with different contents are planned. In the head office DM planning, the head office performs everything from the DM planning to the delivery of the DM to the customer in order to reduce the cost of label sticking work and DM shipping work.

This head office DM project includes a regular project DM, a spot project DM, and a group project DM. By participating in these projects, cost reduction and loss of opportunity due to forgetting to send can be prevented. . The above-mentioned regular plan DM is to send DM regularly such as expiration of oil members and prospect of vehicle inspection. Spot Planning DM is a unified campaign from the headquarters. Furthermore, the group planning DM is a case where a campaign is conducted on a group basis.

On the other hand, in the store DM plan, the extraction condition is input from the storage controller 3 based on the plan planned by the store, and the DM label, the customer list, etc. are output. There are two extraction conditions from the store: a good customer target held in the customer master on the store side and an entire customer target held in the customer master on the VAN side.

When the customer data in the customer master on the STCON 3 side is output (for excellent members), the DM label of the customer or the customer list held in the STCON customer master on the store side is output. . At this time, after the planning, planning input, and confirmation of the number of cases, the mailing or output instruction of the stacon instruction is given.

First, in planning, consider a desired project such as expiration of oil membership, birthday information for customers, etc., and fill in the DM plan plan. Next, with respect to the plan input, the plan is registered by "the process of registering the DM plan and condition extraction for excellent members" according to the contents of the DM plan plan.

This condition extraction is set according to the conditions selected in the registration process for the excellent members, but member selection, oil member expiration, oil exchange promotion, vehicle inspection, birthday, prospective exchange, thank you for purchasing, thank you for joining and Free conditions etc.

In the member selection, all customers, affiliated credit members, oil members, point customers, etc. are designated. For expired oil member, specify the expiration date of the oil member. For the oil change promotion, specify the work date of the oil change work. The vehicle inspection deadline is designated when the vehicle inspection comes. Birthday is the designation of the birth month.

In addition, the expected replacement time is to specify the date of check work for tires, aluminum wheels, car electronics, TVs, batteries, etc. Thank you for purchasing the tires, aluminum wheels, car electronics, TVs, batteries, and other customers. The thank-you sign-up is the designation of the customer who joined the oil member and the point customer. The free condition allows the DM to be output by combining campaign plans and multiple conditions other than the above-mentioned conditions. In the store DM plan, the extraction conditions are input from the storage controller 3 and the DM label, customer list, etc. are output based on the plan planned by the store.

Regarding the confirmation of the number of cases, a “list for confirming the extraction results of the excellent members” is output from the stacon 3 based on the result data of the number of cases after tens of minutes in the aforementioned condition extraction. At this time, if the desired number of items is output, the DM label list is output, but if the number is not enough, the condition content will be reviewed again.

As for the output instruction, the DM label / list is output according to the output instruction specified in the DM plan content registration. However, if the number of results is larger than expected at the time of output, it may be changed to mail. It is possible.

Finally, regarding the list for analyzing the DM recovery results. In this list, for example, one week after the DM planning period, data is transmitted from the VAN, so the STCON 3 outputs a “list for analyzing DM collection results”.

Next, the process from the planning of the direct mail to the list creation will be described with reference to the flowchart of FIG. First, when a DM plan is created, DM plan registration is performed (step S11). Then, it is determined whether the DM plan is mailing or output to the storage container 3 (step S12), and if it is mailing, DM plan information data is created (step S19).

On the other hand, if the DM plan is output to the storage controller 3, after the customer master is searched and the condition extraction processing is performed (step S13), the number of items in the extraction result list is confirmed (step S14). . Then, it is determined whether or not the number of results in this result list is within a predetermined range (step S15). If it is not OK, the process returns to step S11 to perform re-designation, but if it is OK, output is instructed. Yes (step S16). When the DM / list is output according to the output instruction (step S17), the DM plan information is updated (step S18).

By the way, when the data of the transmission / reception file is processed at night, it is output to each part, but when the data is received as the current day data at the store side (step S21), the process is performed early in the morning of the next day ( Step S22). Then, after the number of items in the extraction result list is confirmed (step S23), it is determined whether or not the output is to the storage controller 3 (step S24). If the output is to the stacon 3, the process proceeds to step S26 to instruct the output, but if the output is not to the stacon 3, the process ends.

Further, the customer master of the management unit receives the data from the transmission / reception file and determines whether the project is on the headquarters side or the store side (step S31). Here, on the store side, after the condition extraction processing is performed (step S32), it is determined whether the output destination is the host computer 4 side or the storage controller 3 side (step S33). On the storage controller 3 side, data creation processing is performed (step S34), but on the host computer 4 side, host output processing is performed (step S35), and then the DM list is output (step S35). S36). The mailing of DM is started based on this DM list.

On the other hand, when the output destination is the head office side, it is determined whether the regular regular processing or the spot processing is performed (step S37). If it is this spot processing, the process proceeds to step S32, and condition extraction processing is performed. Further, in the case of the regular regular processing, the MT is created after performing the regular regular processing (step S38).

When this MT is created, mailing of DM is started at the head office side (this mailing is requested to the agency shipping agent). As a result, the processes from the planning of the DM to the creation of the list are efficiently performed, and the DM issuance becomes quick and reliable.

Next, a process from collecting direct mail to collecting and analyzing data will be described with reference to the flowchart in FIG. First, when the DM is mailed to the store and the bar code written on the label of the DM is read by the adapter 3f, the information fetching process is performed at P0T (step S41).

Next, when a process of loading the DM collected data from the P0T to the storage controller 3 side is performed (step S42), a process of creating DM collected data is executed (step S43). Then, the collected data is transmitted to the transmission / reception file and filed.

After that, when the data of the transmission / reception file is processed at night, it is output to each unit, but when the data is received as the current day data at the store side (step S44), the processing is performed early in the morning (step S45). . Along with this, the customer master is updated (step S46), the DM result list is created based on the processing result (step S47), and the address unknown list is output (step S48).

The customer master of the management unit receives the data from the transmission / reception file and determines whether the response DM or the address is unknown (step S51). If the address is unknown, the address unknown data is updated (step S52), and then the transmission data is created (step S53). Then, this transmission data is filed by being transmitted to the transmission / reception file.

On the other hand, when the data from the transmission / reception file is the reaction DM, the reaction data is updated (step S54). Then, after the DM result list data is created (step S55), the transmission data is created (step S56). This transmission data is transmitted to the transmission / reception file and filed, and is also transmitted to the reception file of the head office VAN.

On the head office side, when there is a request to output a result list (step S61), DM result lists for all stores are created (step S62). As a result, data collection processing and analysis processing from the collection of direct mail become efficient, and customer service can be improved.

[0051]

[Effect of device]

 As described above, the present invention according to claim 1 can plan the next direct mail based on the reaction of the direct mail sent by the store controller in advance, and can also plan and execute the unique plan of the adjacent store. Therefore, it is possible to issue direct mail quickly and effectively in consideration of the regional characteristics and timing of the store, and it is possible to improve the service to customers. In addition, the host computer can receive data from multiple store controllers and plan and execute unified events that are common to all stores, such as regular planning, spot planning, and group planning. This has the effect of preventing loss of opportunity due to forgetting to send emails.

Further, according to the present invention as set forth in claim 2, the next direct mail can be planned based on the reaction of the direct mail sent by the store controller in advance, and a plan unique to the concurrent store can be planned and executed. As a result, direct mail can be issued quickly and effectively in consideration of the regional characteristics and timing of the store, and there is an advantage that it is possible to improve the service to customers. In addition, guidance information according to extraction conditions such as purchase trends of various products set by the adjacent store, expiration of various membership cards, arrival of replacement time for various automobile supplies, etc. is held on the side of the adjacent store and the headquarters side. Since the preferred destination of direct mail can be determined based on the basic information of all customers, it has the effect of providing advantageous information to customers promptly and accurately.

[Brief description of drawings]

FIG. 1 is an electrical block diagram showing an overall configuration of a POS system according to an embodiment of the present invention.

FIG. 2 is an electrical block diagram showing a schematic configuration of a store controller.

FIG. 3 is an electrical block diagram showing a schematic configuration of a host computer.

FIG. 4 is a flowchart for explaining a process from planning a direct mail to creating a list.

FIG. 5 is a flowchart for explaining a process from collecting direct mail to collecting and analyzing data.

[Explanation of symbols]

 3 Store Controller 3a CPU (First Control Means) 3e Printer 3f POT Adapter 4 Host Computer 4a CPU (Second Control Means)

Claims (2)

[Scope of utility model registration request] [Claim 1] A direct mail is used in a POS system that is installed in an adjoining store where an automobile parts mounting / replacement work place (pit) is annexed to an automobile parts sales store and manages parts exchange and product sales in this adjunct store. A printer that prints out the label information attached to the label by a barcode, a POT (portable terminal) adapter that reads the label information of the barcode, a first storage unit that stores basic information about a customer or a vehicle, and the adapter that reads the label information. The obtained label information is aggregated, and the aggregated result and event information according to the original plan of the annex store are sent to the printer as label information, and the label information is sent to a direct mail based on the basic information of the first storage means. First control means for controlling printing is provided. A tor controller, a second storage means for storing the basic information, and an analysis process of data sent from a plurality of the store controllers, and all the co-stores including the analysis result, regular planning, spot planning and group planning A host provided with second control means for sending information of a unified event common to the printers to the printer as label information, and controlling the printout of the label information to a direct mail based on the basic information of the second storage means. A POS system comprising: a computer. 2. A direct mail is used in a POS system that is installed in a store where automobile parts are sold / installed at a place where a car parts installation / replacement work place (pit) is attached, and which manages parts exchange and product sales in this store. A printer that prints out the label information attached to the label by a barcode, a POT (portable terminal) adapter that reads the label information of the barcode, a first storage unit that stores basic information about a customer or a vehicle, and the adapter that reads the label information. The obtained label information is aggregated, and the aggregated result and event information according to the original plan of the annex store are sent to the printer as label information, and the label information is sent to a direct mail based on the basic information of the first storage means. First control means for controlling printing is provided. Tor controller, second storage means for storing the basic information, purchase trends of various products uniquely set at the annex store sent from the store controller, expiration of various membership cards, time to replace various automotive supplies Guide information is sent to the printer as label information according to extraction conditions such as arrival, and the label information is printed out to direct mail based on the basic information of the first storage means and / or the second storage means. A POS system comprising: a host computer provided with a second control means for performing.