JP2024074221A - Information processing system, information processing method, information processing device, and program - Google Patents

Abstract

[Problem] To further improve service for customers who visit a store [Solution] The information processing system disclosed herein comprises a transmitting device 20 that transmits store identification information within store T, a customer terminal 10 carried by a customer U within the store and that executes a first application corresponding to the store and receives store identification information within the store, and a management server 30, the customer terminal 10 associates the received store identification information with customer identification information that identifies customer U and transmits them to the management server 30, the management server 30 transmits a second application corresponding to store T identified by the store identification information transmitted from the customer terminal 10 to the customer terminal 10 of a customer identified by the customer identification information transmitted in association with the store identification information, and controls the second application to be executed on the first application running on the customer terminal 10.
[Selected Figure] Figure 1

Description

This disclosure relates to an information processing system, an information processing method, an information processing device, and a program.

In retail stores and other such stores, a service is provided in which information about the store is provided to customers who visit the store using a wireless communication terminal called a beacon, a portable terminal carried by the customer, and a server. For example, in Patent Document 1, a beacon installed in the store transmits beacon information including store identification information, and the customer's portable terminal receives the beacon information and notifies the server, and the server transmits store information to the customer's portable terminal. This allows the customer to receive and display the store information on the portable terminal while in the store they visit.

Patent No. 7121666

However, with the technology described in Patent Document 1 above, the store simply transmits information to the mobile device of the customer who visits the store. In other words, the store only provides information that can be displayed on the customer's mobile device, and cannot provide any services other than displaying information. This creates a problem in that the store cannot further improve the service it provides to customers who visit the store.

Therefore, the objective of this disclosure is to provide an information processing system that can address the above-mentioned problem and further improve service for customers who visit a store.

An information processing system according to an embodiment of the present disclosure includes:
A transmitting device that transmits store identification information for identifying a store to within the store;
a customer terminal carried by a customer in the store, which executes a first application corresponding to the store and receives the store identification information in the store;
A management server connected to the client terminal via a network;
Equipped with
the customer terminal includes an identification information transmission means for transmitting the received store identification information and customer identification information for identifying the customer to the management server in association with each other;
the management server includes an application providing means for transmitting a second application executable on the first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and for controlling the second application to be executed on the first application being executed on the customer terminal;
The structure is as follows.

In addition, an information processing method according to an embodiment of the present disclosure includes:
A transmitting device transmits store identification information for identifying a store to the store;
a customer terminal carried by a customer in the store executes a first application corresponding to the store, receives the store identification information in the store, associates the received store identification information with customer identification information that identifies the customer, and transmits the associated information to a management server connected via a network;
the management server transmits a second application executable on the first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and controls the second application to be executed on the first application being executed on the customer terminal;
The structure is as follows.

In addition, an information processing device according to an embodiment of the present disclosure includes:
an acquisition means for acquiring information in which store identification information that identifies the store and which is transmitted to the store is associated with customer identification information that identifies the customer from a customer terminal carried by the customer who has received the store identification information within the store;
a providing means for transmitting a second application executable on a first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and for controlling the second application to be executed on the first application being executed on the customer terminal;
Equipped with
The structure is as follows.

In addition, an information processing method according to an embodiment of the present disclosure includes:
An information processing device,
acquiring information associated with store identification information that identifies the store and that is transmitted to the store from a customer terminal carried by the customer who has received the store identification information within the store;
transmit a second application executable on a first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and control the second application to be executed on the first application being executed on the customer terminal;
The structure is as follows.

In addition, a program according to an embodiment of the present disclosure includes:
acquiring information associated with store identification information that identifies the store and that is transmitted to the store from a customer terminal carried by the customer who has received the store identification information within the store;
transmit a second application executable on a first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and control the second application to be executed on the first application being executed on the customer terminal;
Have a computer carry out the process,
The structure is as follows.

By configuring this disclosure as described above, it is possible to further improve service for customers who visit a store.

1 is a block diagram showing an overall configuration of an information processing system according to a first embodiment of the present disclosure. FIG. 2 is a block diagram showing the configuration of each device disclosed in FIG. 1 . FIG. 2 is a diagram showing an application executed on the customer terminal disclosed in FIG. 1 . FIG. 2 is a diagram showing an application executed on the customer terminal disclosed in FIG. 1 . FIG. 2 is a diagram illustrating an outline of the operation of the information processing system disclosed in FIG. 1 . 2 is a sequence diagram showing an operation of the information processing system disclosed in FIG. 1 . 2 is a sequence diagram showing an operation of the information processing system disclosed in FIG. 1 .

<Embodiment 1>
A first embodiment of the present disclosure will be described with reference to Fig. 1 to Fig. 7. Fig. 1 to Fig. 4 are diagrams for explaining the configuration of an information processing system, and Fig. 5 to Fig. 7 are diagrams for explaining the processing operation of the information processing system.

[composition]
The information processing system in this embodiment is for a store T to provide an application to a customer U visiting the store T, the application being executed on a customer terminal 10 carried by the customer U. However, the information processing system is not limited to being used in a store, and may be used in a specified area other than a store, and may be used to provide an application to a person visiting such an area.

As shown in FIG. 1, the information processing system includes a customer terminal 10 carried by a customer U who visits store T, a clerk terminal 20 carried by a clerk P at store T, and a management server 30 and a database server 40 connected to a network N.

In this embodiment, store T is a physical store that sells products such as clothes, bags, miscellaneous goods, and accessories. However, store T may be a store that sells any products, or may be a store that provides services. Store T is not limited to being a single store, but may be a group of multiple stores, or may have a website on a network through which products are sold. Each configuration will be described below.

The customer terminal 10 is configured as a general information processing device equipped with a calculation device, a storage device, a transmission/reception device, etc. In particular, in this embodiment, the customer terminal 10 is a portable information processing terminal such as a smartphone carried by the customer U. Here, it is assumed that the customer U has previously registered as a customer with the store T. For this reason, the customer U is assigned a customer ID (customer identification information) that identifies the customer U, and customer information including the customer ID is registered in the customer database 41 of the database server 40.

The customer information includes personal information of the customer U, such as the name, address, telephone number, and email address, and attribute information of the customer U, such as the gender, age, and preferences. Furthermore, the customer information includes usage information that indicates the usage status of the customer U with respect to the store T. The usage information is, for example, information on products purchased by the customer U at the actual store or website of the store T, and information on products viewed at the actual store or website. Specifically, the product information is, for example, associated with the customer ID of the customer U and registered from the store terminal of the actual store where the product was purchased, or is associated with the customer ID and registered by the customer U reading the barcode of the product using the customer terminal 10 at the actual store, as described below. In addition, the product information is associated with the customer ID and registered by the customer U purchasing or viewing the product on the website where the customer U logs in using the customer ID. However, the customer information including the above-mentioned usage information may be registered in the customer database 41 by any method.

The customer terminal 10 is equipped with a store application 11 (first application) that corresponds to store T and is provided by the store T. The store application 11 (hereinafter referred to as store app 11) is equipped in the customer terminal 10 by a computing device executing a program, and is executed on the customer terminal 10. By executing on the customer terminal 10, the store app 11 provides information about the store, such as the store's location and business hours, information about the products handled by the store, and information about the store staff, and also provides a function for selling products online.

The store app 11 also has a function of receiving beacon information transmitted within the store T via a transmitting/receiving device. The beacon information is, for example, information transmitted at regular time intervals from a transmitting device such as a store clerk terminal 20 via short-range wireless communication such as Bluetooth (registered trademark), as described below, and includes a store ID (store identification information) that identifies the store T. Note that the beacon information may also include a store clerk ID (store clerk identification information) that identifies a store clerk P, in which case the store clerk ID may function as a store ID that identifies the store T to which the store clerk P identified by the store clerk ID belongs. In this embodiment, as described below, a case is exemplified where the beacon information includes a store clerk ID, and such a store clerk ID also functions as a store ID.

When the store app 11 receives the beacon information, it has a function of associating the clerk ID (store ID) included in the beacon information with the customer ID stored in the memory unit of the customer terminal 10, and transmitting the association as a beacon log to the management server 30 via the network N. Note that the customer ID is assumed to be stored in the customer terminal 10 in some way, such as by being stored in the customer terminal 10 when the customer U logs in to an application embedded in the customer terminal 10.

The process of receiving the beacon information by the store app 11 and transmitting the beacon log to the management server 30 described above is not necessarily limited to being executed by the store app 11. For example, the function of receiving the beacon information and transmitting the beacon log to the management server 30 described above may be provided by an operating system or other application built into the customer terminal 10.

The store app 11 is also configured to execute, on the executed store app 11, an in-store application 12 (second application) that is provided in the store T in response to the store T. The in-store application 12 (hereinafter referred to as the in-store app 12) is provided by the management server 30 via the network N as described below, and its execution status is also controlled by the management server 30. For example, the in-store app 12 is controlled to be provided by the management server 30 and executed on the store app 11 executed on the customer terminal 10 only when the customer terminal 10 is located in the store T, that is, only while the customer terminal 10 is receiving beacon information within the store T and transmitting a beacon log to the management server 30.

In this way, the in-store app 12 is an application that runs on the store app 11, and is provided by the management server 30 and its execution is controlled. Therefore, it can be easily developed by using a pre-prepared program such as an SDK (Software Development Kit) that is provided in advance by the management server 30.

The functions of the in-store app 12 will now be described with reference to Figs. 3 and 4. As described above, the in-store app 12 is executed only when the customer U is located within the store T, and therefore provides functions that are advantageous for the customer U to use within the store T. The in-store app 12 has a function of transmitting processing information indicating the processing content executed on the in-store app 12 to the management server 30 together with the customer ID stored in the customer terminal 10. As a result, processing information associated with the operation of the in-store app 12 by the customer U within the store T is transmitted to the management server 30 and stored in the customer database 41, etc.

As an example, when the in-store app 12 first becomes executable on the customer terminal 10, as shown by reference numeral 3A in FIG. 3, a start button 12a is displayed on the screen of the store app 11 being executed on the customer terminal 10 to instruct the in-store app 12 to start execution. When the start button 12a is selected, various functions of the in-store app 12 are executed on the store app 11. For example, reference numeral 3B in FIG. 3 indicates a digital stamp function by the in-store app 12. The digital stamp function is a function that allows a customer U to obtain a stamp only when the customer U visits the store T, and when the customer U selects a displayed stamp, information on the stamp obtaining process is transmitted to the management server 30, and the stamp is given to the customer U. Reference numeral 3B in FIG. 3 also indicates a notification information display function of the in-store app 12. The notification information display function is a function that displays information that is notified and provided only when customer U visits store T, and when customer U selects a displayed notification, such as a discount notification or a point allocation notification, information on the discount application process or point acquisition process is sent to management server 30, and the discount is applied to the customer or points are granted. Note that the notification information display function can display all notification information associated with customer U's customer ID from management server 30 on customer terminal 10, so that, for example, information notified in the past can also be displayed.

Also, reference numeral 4A in FIG. 4 indicates a product information registration function of the in-store app 12. The product information registration function is a function that accepts input of product information by the customer U at the store T, displays the product information, and transmits it to the management server 30 for registration. For example, as shown in the upper part of reference numeral 4A, the product information registration function starts the camera of the customer terminal 10, photographs and reads the barcode attached to the product in the store T, obtains product information such as product identification information and address information for accessing the product information from the barcode, and transmits the product information to the management server 30. As a result, the information of the product viewed by the customer U at the store T is associated with the customer ID and stored by the management server 30. Note that the product information registration function of the in-store app 12 may transmit the store ID received as beacon information to the management server 30 in association with the product information as described above. As a result, as described below, after customer U receives beacon information at store T on customer terminal 10, he or she will be served by clerk P corresponding to the clerk ID included in the received beacon information, and the clerk ID of clerk P who served customer U will be stored in association with the customer ID and product information. If product identification information or address information is obtained from the barcode, product information introducing the product's photo, material, size, etc. can be obtained from a web server on the network based on the product identification information or address information, and the product information can be displayed on the display screen of in-store app 12 as shown in the lower part of reference symbol 4A.

Also, reference numeral 4B in FIG. 4 indicates a product information viewing function of the in-store app 12. The product information viewing function is a function in which the customer U requests product information registered by the customer U himself/herself in the store T from the management server 30, and the product information is acquired from the management server 30 and displayed. At this time, the product information is associated with the customer ID and registered in the customer database 41, and is, for example, information on products viewed by the customer U at the actual store or website of the store T, or products registered as favorites at the actual store or website. Reference numeral 4C in FIG. 4 also indicates a product information viewing function of the in-store app 12. In the example of reference numeral 4C, products registered by the product information registration function of the in-store app 12 described above are displayed. At this time, not only the information on the registered products but also the information on the store clerk P corresponding to the associated registered store clerk ID is displayed.

The clerk terminal 20 is a portable transmitting device carried by a clerk P of the store T, and transmits beacon information including a clerk ID at regular time intervals by short-distance wireless communication such as Bluetooth (registered trademark). Here, the clerk P belongs to the store T, serves customers U in the store T, and is assigned a clerk ID (clerk identification information) that identifies the clerk P. In addition, the clerk information including the clerk ID is stored in the store information storage unit 33 of the management server 30 or in the storage unit of another information processing device, and is transmitted from the management server 30 to the customer terminal 10 as described later. Note that the clerk information includes, for example, the name, face photo, and name of the store of the clerk P associated with the clerk ID. Note that the clerk ID included in the beacon information also functions as a store ID that identifies the store T as described above. In addition, the transmitting device that transmits the beacon information is not limited to being carried by the clerk P, and may be installed in the store T.

The clerk terminal 20 may also be configured with a general information processing device equipped with a calculation device, a storage device, a transmission/reception device, etc. In particular, the clerk terminal 20 may be configured with a portable information processing terminal such as a smartphone carried by the clerk P. In this case, the clerk terminal 20 is equipped with a clerk application provided by the store T, and the clerk application constitutes a beacon transmission unit and a usage information processing unit. As described above, the beacon transmission unit transmits beacon information including the clerk ID to the store T. As described below, the usage information processing unit has a function of acquiring customer information transmitted from the management server 30 via the transmission/reception device and displaying it on the display screen. For example, when the clerk terminal 20 logs in to the clerk application using the clerk ID, the customer information transmitted from the management server 30 to the clerk terminal 20 corresponding to the clerk ID can be displayed on the display screen. Here, the customer information is information about the customer U who carries the customer terminal 10 that received the beacon information, and includes usage information that indicates the usage status of the store T by the customer U. For example, the customer information is information registered in the customer database 41 described above, and includes, as an example, personal information including contact information such as the name, address, telephone number, and email address of customer U, attribute information such as the gender, age, and preferences of customer U, and usage information such as information on products purchased by customer U at store T's physical store or website, and information on products viewed at the physical store or website.

The management server 30 is composed of one or more general information processing devices equipped with a computing device, a storage device, a transmission/reception device, etc. The management server 30 is connected to the customer terminal 10 and the database server 40 via a network N. In addition, if the store clerk terminal 20 is formed of an information processing device such as a portable information processing terminal, the management server 30 is also connected to the store clerk terminal 20 via the network N.

As shown in FIG. 2, the management server 30 includes an acquisition unit 31 and a provision unit 32. Each function of the acquisition unit 31 and the provision unit 32 can be realized by the computing device executing a program for realizing each function stored in the storage device. The management server 30 also includes a store information storage unit 33. The store information storage unit 33 is configured from a storage device. Furthermore, the management server 30 is connected to a database server 40 that includes a customer database 41. Each component will be described in detail below.

As described above, the acquisition unit 31 acquires, via the transmission/reception device, a beacon log that associates the store clerk ID included in the beacon information transmitted from the customer terminal 10 that acquired the beacon information at the store T with the customer ID of the customer U who possesses the customer terminal 10. The acquisition unit 31 stores the received beacon log in the store information storage unit 33 or the customer database 41.

When the providing unit 32 (application providing means) receives a beacon log in which a clerk ID and a customer ID are associated from the customer terminal 10 as described above, the providing unit 32 transmits to the customer terminal 10 an in-store app 12 corresponding to the store T identified by the clerk ID included in the beacon log. As described above, the clerk ID also functions as a store ID, and can identify the store T to which the clerk P identified by the received clerk ID belongs. The in-store app 12 corresponding to the store T is stored in the store information storage unit 33.

When providing the in-store app 12 to the customer terminal 10, the providing unit 32 controls the in-store app 12 to be executed on the store app 11 running on the customer terminal 10. In particular, the providing unit 32 monitors the beacon log received by the acquiring unit 31 at a predetermined timing, such as a fixed time interval, and controls the in-store app 12 to be sent to the customer terminal 10 and executed only while a store clerk ID that can identify the store ID corresponding to store T is received from the customer terminal 10. As a result, the in-store app 12 is executed on the store app 11 on the customer terminal 10 only while customer U is visiting store T.

Then, the providing unit 32 acquires processing information representing the processing contents executed by the in-store app 12 from the customer terminal 10, and stores the processing information in the customer database 41 in association with a customer ID that identifies the customer U of the customer terminal 10. For example, as shown by reference numerals 3B and 3C in FIG. 3, when the digital stamp function or the notification information display function is executed in the in-store app 12 of the customer terminal 10, the providing unit 32 acquires processing information such as stamp acquisition processing, discount application processing, and point acquisition processing input by the customer U to the in-store app 12, associates information such as stamp assignment, discount application, and point assignment with the customer ID, and stores the information in the customer database 41. Also, as shown by reference numeral 4A in FIG. 4, when the product information registration function is executed in the in-store app 12 of the customer terminal 10, the providing unit 32 acquires product information input by the customer U to the in-store app 12, associates the product information with the customer ID, and stores the product information in the customer database 41. At this time, if the customer terminal 10 acquires a clerk ID acquired as beacon information from the in-store app 12 of the customer terminal 10 together with the product information, the clerk ID is also stored in the customer database 41 in association with the customer ID and the product information. In addition, in the product information registration function of the in-store app 12, as shown in the upper part of the reference symbol 4A, the camera of the customer terminal 10 reads a barcode attached to a product in the store T, so that the product information is input, and the product information is transmitted to the management server 30. At this time, the product information registration function of the in-store app 12 acquires corresponding product information from identification information in the input barcode, etc., and displays the product information on the display screen of the in-store app 12, as shown in the lower part of the reference symbol 4A. However, the product information registration function of the in-store app 12 may receive product information input from the customer U in any manner. For example, the input product code or product name may be accepted as product information, or an image of the product itself may be accepted as product information.

In addition, the providing unit 32 displays and outputs information registered about the customer U, for example, information associated with the customer ID in the customer database 41, by the product information viewing function of the in-store app 12 executed on the customer terminal 10. At this time, the customer database 41 stores, for example, information on products purchased by the customer U at the actual store or website of the store T, and information on products viewed at the actual store or website. For this reason, the providing unit 32 reads out product information associated with the customer ID in the customer database 41, and controls the in-store app 12 executed on the customer terminal 10 to display such product information, as shown by reference numeral 4B in FIG. 4. In addition, since the customer database 41 stores product information entered at the store T by the product information providing function of the in-store app 12 as described above, the providing unit 32 may display such product information in the in-store app 12. At this time, if a clerk ID is associated with the registered product information, the providing unit 32 may display information about the clerk P identified by the clerk ID, such as the name of the clerk P, the name of the store to which the clerk belongs, and a facial photo, together with the product information in the in-store app 12. Note that the clerk information is assumed to be stored, for example, in the store information storage unit 33 of the management server 30.

The providing unit 32 may also display only the above-mentioned clerk information on the in-store app 12 running on the customer terminal 10. For example, when the providing unit 32 receives a beacon log in which the clerk ID and the customer ID are associated from the customer terminal 10 as described above, the providing unit 32 acquires the clerk information of clerk P corresponding to the clerk ID included in the beacon log from a storage device such as the management server 30. The providing unit 32 then transmits the acquired clerk information to the customer terminal 10 held by the customer U corresponding to the customer ID included in the beacon log via a transmitting/receiving device, and displays the clerk information on the in-store app 12 running on the customer terminal 10.

The providing unit 32 also has a function of transmitting the information stored in the above-mentioned customer database 41 to an information processing device operated by the customer U, without going through the in-store app 12 running on the above-mentioned customer terminal 10. For example, when the customer U accesses the management server 30 using the customer ID on an information processing device at home or the like, the management server 30 transmits the product information and store clerk information associated with the customer ID to the information processing device of the customer U. This allows the customer U to view the product information and store clerk information registered at the store T on various information processing devices even when outside the store, such as at home.

Furthermore, when the clerk terminal 20 is configured as an information processing device, the providing unit 32 has a function of transmitting information on the customer U corresponding to the customer ID included in the beacon log to the clerk terminal 20 held by the clerk P corresponding to the clerk ID included in the beacon log, which is associated with the customer ID, when the providing unit 32 receives a beacon log from the customer terminal 10 as described above, in which the clerk ID and the customer ID are associated with the customer ID and included in the beacon log. Specifically, the providing unit 32 acquires customer information, such as personal information and attribute information such as the name of the customer U associated with the customer ID included in the beacon log, from the customer database 41 of the database server 40, such as usage status information such as the number of times of use and the amount of use, usage information such as images of products viewed or registered as favorites or purchased products, and further product information registered in the in-store app 12 described above, and transmits such customer information to the clerk terminal 20 held by the clerk P of the clerk ID included in the beacon log. This allows the clerk P to view information on the customer U who visited the store T and provide customer service.

[motion]
Next, the operation of the above-mentioned information processing system will be described with reference to the diagram of information flow in FIG.

First, customer information of customer U who visits store T is registered in the customer database 41 of the database server 40. The customer information includes personal information such as the name of customer U, attribute information such as gender, age, and preferences, and usage information indicating customer U's usage of store T, all associated with a customer ID. The usage information is, for example, information on products purchased by customer U at store T's physical store or website, and information on products viewed at the physical store or website.

In addition, the management server 30 registers clerk information about clerk P who serves customers at store T. The clerk information includes information such as clerk P's name, facial photo, and the name of the store to which he or she belongs, in association with the clerk ID.

In the above-mentioned situation, first, in store T, beacon information including the clerk ID of clerk P is transmitted from the clerk terminal 20 of clerk P. The clerk ID also functions as a store ID that specifies the store T of clerk P identified by the clerk ID. However, the beacon information may include the store ID and the clerk ID as separate pieces of information.

When customer U visits store T, customer U operates the customer terminal 10 that he or she carries to launch the store app 11. The customer terminal 10 then receives beacon information being transmitted within store T via the store app 11 (arrow Y1 in FIG. 5, steps S1 and S2 in FIG. 6). Upon receiving the beacon information, the customer terminal 10 associates the store clerk ID included in the beacon information with the customer ID stored in the memory unit of the customer terminal 10, and transmits the association as a beacon log to the management server 30 via the network N (arrow Y2 in FIG. 5, step S3 in FIG. 6).

The management server 30 receives a beacon log consisting of the clerk ID and the customer ID transmitted from the customer terminal 10 and stores it in a storage device. Then, the management server 30 transmits the in-store app 12 provided at the store T identified by the store ID corresponding to the clerk ID included in the beacon log to the customer terminal 10 of the customer U identified by the customer ID included in the beacon log (arrow Y3 in FIG. 5, step S4 in FIG. 6). At this time, since the in-store app 12 can be executed on the store app 11 of the corresponding store T, the management server 30 controls the customer terminal 10 to execute the in-store app 12 on the store app 11. Note that the management server 30 transmits the in-store app 12 to the customer terminal 10 only while the clerk ID that can identify the store ID corresponding to the store T is received from the customer terminal 10. In other words, the in-store app 12 is executed on the store app 11 on the customer terminal 10 only while the customer U is visiting the store T.

Next, the customer U uses the functions provided by the in-store app 12 executed on the store app 11 of the customer terminal 10 in the store T. For example, when the stamp acquisition process or discount application process is executed by the in-store app 12 as shown by symbols 3B and 3C in FIG. 3 described above, the customer terminal 10 notifies the management server 30 of such process information, and the management server 30 records the stamp assignment or discount application information in association with the customer ID. Also, for example, when the product information registration function is executed by the in-store app 12 as shown by symbol 4A in FIG. 4 described above, the product information input by the customer U is transmitted from the customer terminal 10 to the management server 30 (arrow Y3 in FIG. 5, steps S5 and S6 in FIG. 6). Then, the management server 30 stores the product information acquired from the customer terminal 10 via the in-store app 12 in the customer database 41 in association with the customer ID (arrow Y4 in FIG. 5, step S7 in FIG. 6). At this time, if the store clerk ID is acquired from the in-store app 12 of the customer terminal 10 together with the product information, the store clerk ID is also stored in the customer database 41 in association with the customer ID and the product information.

Furthermore, the customer U requests to view information (customer information) registered about himself/herself in the in-store app 12 running on the store app 11 of the customer terminal 10 (arrow Y3 in FIG. 5, step S11 in FIG. 7). Then, the management server 30 reads out information on the product associated with the customer ID in the customer database 41 (arrow Y4 in FIG. 5, step S12 in FIG. 7), and controls the in-store app 12 running on the customer terminal 10 to display the product information, as shown by reference numeral 4B in FIG. 4 (arrow Y3 in FIG. 5, step S13 in FIG. 7). As a result, when the customer U visits the store T, he/she can view products that he/she previously viewed online or products that he/she has already registered at the store T on the customer terminal 10 (step S14 in FIG. 7). At this time, if a store clerk ID is associated with the customer ID, the management server 30 may display the information on the store clerk identified by the store clerk ID together with the product information in the in-store app 12, or may display only the store clerk information in the in-store app 12.

Furthermore, the provision of customer information from the management server 30 to the customer terminal 10 described above may be performed to an information processing device operated by the customer U, without going through the in-store app 12 running on the customer terminal 10. For example, when the customer U accesses the management server 30 using a customer ID on an information processing device at home or the like, the management server 30 may transmit product information and store clerk information associated with the customer ID to the information processing device of the customer U.

In addition, when the clerk terminal 20 is configured as an information processing device, the management server 30 may operate as follows. Specifically, as described above, when a customer U visits the store T and the management server 30 receives a beacon log from the customer terminal 10 in which the clerk ID and the customer ID are associated (S1, S2, S3 in FIG. 6), the store server 30 acquires information on the customer U corresponding to the customer ID included in the beacon log from the customer database 41 of the database server 40 (step S21 in FIG. 7). Then, the management server 30 transmits the customer information acquired from the customer database 41, such as personal information and attribute information such as the name of the customer U, usage status information such as the number of times of use and the amount of use, usage information such as images of products viewed or registered as favorites and purchased products, and product information registered in the in-store app 12 described above, to the clerk terminal 20 held by the clerk P of the clerk ID included in the beacon log (step S22 in FIG. 7). This allows the salesperson P to display information about the customer U who has visited the store T on the salesperson terminal 20 and provide customer service by viewing this information (step S23 in Figure 7).

As described above, in the present disclosure, an in-store app 12 that can be executed on a pre-running store app 11 is provided to the customer terminal 10 of a customer U who visits the store T, and functions to be used within the store T are provided. This can encourage customers U to visit the store and improve the store's services for customers U. In addition, since the in-store app 12 is provided by the management server 30 and configured to be executed on the store app 11, it is easy to develop and easy for the store T to introduce.

Although the present disclosure has been described above with reference to the above-mentioned embodiments, the present disclosure is not limited to the above-mentioned embodiments. Various modifications that can be understood by a person skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure. Furthermore, at least one or more of the functions provided by the above-mentioned management server 30 may be executed by an information processing device installed and connected anywhere on the network, that is, they may be executed by so-called cloud computing.

The above-mentioned program can be stored and supplied to a computer using various types of non-transitory computer readable media. Non-transitory computer readable media include various types of tangible storage media. Examples of non-transitory computer readable media include magnetic recording media (e.g., flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (e.g., magneto-optical disks), CD-ROMs (Read Only Memory), CD-Rs, CD-R/Ws, and semiconductor memories (e.g., mask ROMs, PROMs (Programmable ROMs), EPROMs (Erasable PROMs), flash ROMs, and RAMs (Random Access Memory)). The program may also be supplied to a computer by various types of transitory computer readable media. Examples of transitory computer readable media include electrical signals, optical signals, and electromagnetic waves. The transitory computer readable media can supply the program to a computer via wired communication paths such as electric wires and optical fibers, or wireless communication paths.

<Additional Notes>
A part or all of the above-described embodiments may be described as follows: Below, an outline of the configurations of an information processing system, an information processing device, an information processing method, and a program according to the present disclosure will be described. However, the present disclosure is not limited to the following configurations.
(Appendix 1)
A transmitting device that transmits store identification information for identifying a store to within the store;
a customer terminal carried by a customer in the store, which executes a first application corresponding to the store and receives the store identification information in the store;
A management server connected to the client terminal via a network;
Equipped with
the customer terminal includes an identification information transmission means for transmitting the received store identification information and customer identification information for identifying the customer to the management server in association with each other;
the management server includes an application providing means for transmitting a second application executable on the first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and for controlling the second application to be executed on the first application being executed on the customer terminal;
Information processing system.
(Appendix 2)
2. The information processing system according to claim 1,
the application providing means of the management server controls the second application to be executed on the first application executed on the customer terminal only while the store identification information is being received from the customer terminal;
Information processing system.
(Appendix 3)
2. The information processing system according to claim 1,
the second application has a function of transmitting processing information representing a processing content executed on the second application to the management server;
the application providing means of the management server stores the processing information transmitted from the second application in association with the customer identification information corresponding to the customer who owns the customer terminal on which the second application is being executed;
Information processing system.
(Appendix 4)
2. The information processing system according to claim 1,
the second application has a function of accepting input of product information and transmitting the product information to the management server;
the application providing means of the management server stores the product information transmitted from the second application in association with the customer identification information corresponding to the customer who owns the customer terminal on which the second application is being executed;
Information processing system.
(Appendix 5)
5. The information processing system according to claim 4,
The transmitting device is configured to transmit, into the store, store clerk identification information that identifies a store clerk of the store;
the customer terminal is configured to receive the store clerk identification information within the store;
the second application has a function of associating the received store clerk identification information with the product information and transmitting the associated information to the management server;
the application providing means of the management server stores the store clerk identification information and the product information transmitted from the second application in association with the customer identification information corresponding to the customer who possesses the customer terminal on which the second application is being executed;
Information processing system.
(Appendix 6)
6. The information processing system according to claim 5,
The second application has a function of displaying the store clerk identification information and the product information in association with each other.
Information processing system.
(Appendix 7)
2. The information processing system according to claim 1,
the application providing means of the management server controls the second application being executed on the customer terminal owned by the customer corresponding to the customer identification information to display and output information previously stored in association with the customer identification information;
Information processing system.
(Appendix 8)
8. The information processing system according to claim 7,
the application providing means of the management server controls the second application to display and output usage information indicating a usage situation of the store by the customer corresponding to the customer identification information, the usage information being associated with the customer identification information and stored in advance;
Information processing system.
(Appendix 9)
A transmitting device transmits store identification information for identifying a store to the store;
a customer terminal carried by a customer in the store executes a first application corresponding to the store, receives the store identification information in the store, associates the received store identification information with customer identification information that identifies the customer, and transmits the associated information to a management server connected via a network;
the management server transmits a second application executable on the first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and controls the second application to be executed on the first application being executed on the customer terminal;
Information processing methods.
(Appendix 10)
an acquisition means for acquiring information in which store identification information that identifies the store and which is transmitted to the store is associated with customer identification information that identifies the customer from a customer terminal carried by the customer who has received the store identification information within the store;
a providing means for transmitting a second application executable on a first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and for controlling the second application to be executed on the first application being executed on the customer terminal;
An information processing device comprising:
(Appendix 11)
11. The information processing device according to claim 10,
acquiring processing information representing a processing content on the second application executed on the customer terminal, and storing the processing information in association with the customer identification information corresponding to the customer who possesses the customer terminal on which the second application is executed;
Information processing device.
(Appendix 12)
An information processing device,
acquiring information associated with store identification information that identifies the store and that is transmitted to the store from a customer terminal carried by the customer who has received the store identification information within the store;
transmit a second application executable on a first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and control the second application to be executed on the first application being executed on the customer terminal;
Information processing methods.
(Appendix 13)
acquiring information associated with store identification information that identifies the store and that is transmitted to the store from a customer terminal carried by the customer who has received the store identification information within the store;
transmit a second application executable on a first application corresponding to the store identified by the store identification information transmitted from the customer terminal to the customer terminal of the customer identified by the customer identification information transmitted in association with the store identification information, and control the second application to be executed on the first application being executed on the customer terminal;
A program that causes a computer to execute a process.

Reference Signs List 10 Customer terminal 11 Store application 12 In-store application 20 Staff terminal 30 Management server 31 Acquisition unit 32 Provision unit 33 Store information storage unit 40 Database server 41 Customer database U Customer P Staff T Store N Network

Claims (9)

a transmitting device that transmits first identification information that identifies a first person within a predetermined area;
an information processing terminal carried by a second person within the predetermined area, executing a first application corresponding to the predetermined area, and receiving the first identification information within the predetermined area;
a management server connected to the information processing terminal via a network;
Equipped with
the information processing terminal includes an identification information transmitting means for transmitting the received first identification information and second identification information identifying the second person in association with each other to the management server;
the management server includes an application providing means for transmitting a second application executable on the first application corresponding to the first identification information transmitted from the information processing terminal to the information processing terminal of the second person identified by the second identification information transmitted in association with the first identification information, and for controlling the second application to be executed on the first application being executed on the information processing terminal,
Information processing system. 2. The information processing system according to claim 1,
the second application has a function of associating processing information, which indicates a processing content executed on the second application, with the first identification information and transmitting the processing information to the management server;
the application providing means of the management server stores the processing information and the first identification information transmitted from the second application in association with the second identification information corresponding to the second person who owns the information processing terminal on which the second application is being executed;
Information processing system. 2. The information processing system according to claim 1,
the second application has a function of accepting an input of predetermined information, associating the predetermined information with the first identification information, and transmitting the information to the management server;
the application providing means of the management server stores the predetermined information and the first identification information transmitted from the second application in association with the second identification information corresponding to the second person who owns the information processing terminal on which the second application is being executed;
Information processing system. 4. The information processing system according to claim 3,
the second application has a function of displaying information corresponding to the first identification information associated with the second identification information in association with the predetermined information;
Information processing system. 2. The information processing system according to claim 1,
the application providing means of the management server controls to display and output information corresponding to the first identification information associated with the second identification information in the second application executed on the information processing terminal carried by the second person corresponding to the second identification information;
Information processing system. A transmitting device transmits first identification information for identifying a first person within a predetermined area;
an information processing terminal carried by a second person within the specified area executes a first application corresponding to the specified area, receives the first identification information within the specified area, associates the received first identification information with second identification information identifying the second person, and transmits the associated first identification information to a management server connected via a network;
the management server transmits a second application executable on the first application corresponding to the first identification information transmitted from the information processing terminal to the information processing terminal of the second person identified by the second identification information transmitted in association with the first identification information, and controls the second application to be executed on the first application being executed on the information processing terminal;
Information processing methods. an acquisition means for acquiring information in which a first identification information identifying a first person transmitted within a predetermined area is associated with a second identification information identifying the second person from an information processing terminal carried by a second person that receives the first identification information within the predetermined area;
a providing means for transmitting a second application executable on a first application corresponding to the first identification information transmitted from the information processing terminal to the information processing terminal of the second person identified by the second identification information transmitted in association with the first identification information, and for controlling the second application to be executed on the first application being executed on the information processing terminal;
An information processing device comprising: An information processing device,
acquiring information in which a first identification information identifying a first person transmitted within a predetermined area is associated with a second identification information identifying the second person from an information processing terminal carried by a second person that receives the first identification information within the predetermined area;
transmitting a second application executable on a first application corresponding to the first identification information transmitted from the information processing terminal to the information processing terminal of the second person identified by the second identification information transmitted in association with the first identification information, and controlling the second application to be executed on the first application being executed on the information processing terminal;
Information processing methods. acquiring information in which a first identification information identifying a first person transmitted within a predetermined area is associated with a second identification information identifying the second person from an information processing terminal carried by a second person that receives the first identification information within the predetermined area;
transmitting a second application executable on a first application corresponding to the first identification information transmitted from the information processing terminal to the information processing terminal of the second person identified by the second identification information transmitted in association with the first identification information, and controlling the second application to be executed on the first application being executed on the information processing terminal;
A program that causes a computer to execute a process.

Images